Read on to find out what an ecommerce chatbot can do for your online store, and find out how to get started building one.

9 reasons your eCommerce business needs a chatbot

Over Q1 of 2020, as the coronavirus morphed into a pandemic, [Facebook reported](https://investor.fb.com/investor-news/press-release-details/2020/Facebook-Reports-First-Quarter-2020-Results/default.aspx) “a record number of people using \[their\] services.” People worldwide have been quarantined at home, spending lots of time scrolling social media for both news and entertainment.

COVID-19 has affected different ecommerce niches and their Facebook ads in different ways. But there’s no denying that there are more eyes on Facebook feeds than ever. If you’ve got the resources to experiment with ads to (ethically) boost your ecommerce sales right now, read on! Jason Smith knows a thing or two about Facebook ad sales funnels. (He turned $30,000 into more than $170,000 for his small business customers)

Here’s a summary of his tried-and-true strategy for using Facebook ads to ignite your ecommerce store’s sales, whether you’re selling on Shopify, WooCommerce, or any other major ecommerce platform. It all begins and ends with this master chart.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_0_0e3205d9d0.webp"><figcaption></figcaption></figure>

## The two sections of the Facebook ads funnel

As you can see on the far left side of the chart above, Jason divides the ecommerce funnel into two parts based on how much of your budget you should spend on each.

1. **Prospecting: the upper part of the funnel.** According to Jason, ads for this part of the sales funnel should account for 60-90% of your budget. They’re intended for **prospecting:** getting the attention of people who have had little to no interaction with your page yet, but that fit the characteristics of prospects you want to target.

2. **Retargeting: the lower part of the funnel.** The ads in this section of the funnel should account for 10-40% of your ads budget. They’re meant for **retargeting:** recapturing the attention of lukewarm or even hot leads who have had some interaction with your page. Note that retargeting isn’t a process for small budgets, Jason explains. If you’re only spending $1k on ads total, for example, you likely won’t have enough users to successfully retarget.


## Prospecting

In this stage of your Facebook ad strategy, Jason recommends focusing on:

- dynamic ads

- Lookalikes/narrow interests


### Dynamic ads

Dynamic ads (catalog sales) on Facebook let you pull data from a specific product catalog on your ecommerce site and automatically insert it into ads. The Facebook ad will either showcase your most popular products, or product (s) a particular user viewed or even added to their cart. You’ll save time this way, since you don’t have to come up with the ad creative.

There are two ad-set targeting options Jason recommends for ecommerce shops here. (You should use the *purchase conversion* objective for both.)

1. **The broad audience.** In this case, you don’t target anyone in particular. Instead, you let your website’s [Facebook Pixel do](https://www.facebook.com/business/help/952192354843755?id=1205376682832142) that for you based on the purchase data it has gathered.

2. **Interests.** In this case, you target users with specific interests. And contrary to popular belief, the best practice is actually to clump all of your interests together in one campaign. The Facebook system works better with the data this way, according to Jason, and it’ll target more people.


### Tips on improving your dynamic ads

- **Exclude the right people.** Audience exclusion is an important factor in any successful Facebook ad campaign. For dynamic ads, you want to exclude anyone that could overlap with your next ad-set targeting. That means excluding those who have interacted with your Facebook page or your [click-to-Messenger ads](https://youtu.be/v2F1uXt2AlQ) in the last 30 days. You will target these people later on down the funnel. (You can see all the audience exclusions for each step in Jason’s chart above).

- **Choose automatic placements.** Jason recommends always using *Automatic placements* when setting up your ads, instead of selecting manual placements on only Facebook or only Instagram. With automatic placements, your ads will appear for users on both platforms, based on their behavior. It makes your ads more likely to be seen by the right people.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b.webp 683w" width="683" height="314" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_1_2c6c4f1c2b.webp" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bac9fbd0-460b-4e2b-878d-853e6a48ec7e/Screen_Shot_2020-06-01_at_10.13.39_AM.png"><figcaption></figcaption></figure>

- **Choose the right campaign goal.** You’re after conversions, so *Conversion*s should always be the campaign goal you choose for these ads. Otherwise, Facebook will show your ad to users who may click and engage with it, but aren’t necessarily likely to convert.

- **Run one campaign with two ad sets.** Run an ad set for the broad audience and one for the interest-based audience. It’ll help you learn how different creatives perform for different groups of users. (Remember: Make sure to exclude the targeted audience of one set from the other set’s targeting, and vice versa. Otherwise, you risk fatiguing users with too many ads.)


### Lookalikes/narrow interests

An ad targeted to a [Lookalike audience](https://www.facebook.com/business/help/164749007013531?id=401668390442328) means it’ll reach users who are similar to your existing highest-value customers. Use purchase-event data from your Facebook Pixel for your Lookalike audiences.

💡**Tip**: Want to create a Lookalike audience based on your most valuable chatbot users? Export user data from the [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) to Facebook Ads Manager in one click with Chatfuel’s Segment Sync feature.

Create four different Lookalike audiences and a narrow interest-based audience within your campaign. Jason shares that your Lookalike audiences should be based on the following percent of your highest value customers:

- 10%,

- 5%,

- 3%,

- 1%.


Follow the same rule you followed for dynamic ads: Exclude the targeted audience of one set from the other set’s targeting, and vice versa. You should also exclude customers who have purchased from you in the last 30 days. The reason behind both tactics is to avoid irritating users with too many ads from you.

### Tips on improving your Lookalike and narrow-interest ads

- **Trim the fat.** When it comes to exclusions, think about how long your product lasts. Make sure to exclude customers who have already purchased from you and won’t need more of your product yet. Also exclude anyone who has already viewed or interacted with your page. That way, you don’t risk wasting ad dollars and annoying users by showing them ads that don’t fit where they’re at in the customer lifecycle. The chart at the beginning of this article will tell you which people to exclude (look to the *Audience exclusions* column).

- **Experiment with the creative format.** As Jason says, “Facebook is a testing platform.” Experiment with carousels, single-image ads, video ads, etc. to see what works best.


## Retargeting

In this stage of your Facebook ad strategy, you’re doubling down on the warm users who have already had some kind of interaction with your page. Jason recommends focusing on static and dynamic retargeting.

### Static retargeting

With static retargeting, you want to reach people who aren’t yet hot leads, but aren’t cold either. That means you’re looking to target those who have viewed or engaged with your page in the last 30 days. These users know who you are, but maybe haven’t seen a specific product of yours yet. That’s why this is a great time to use a specific catalog of your popular products in carousel form.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_2_4090164d94.webp" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d5439ea6-3726-46e0-af59-9733f2e39c50/Green_and_Black_Simple_Sales_Marketing_Presentation.png"><figcaption>A static retargeting ad can show some of your most popular products in a carousel to get users interested in your store.</figcaption></figure>

💡**Tip:** Static retargeting can also take the form of a [sponsored message](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers). If you go this route, make sure your chatbot is equipped to sell from there. Optimize your [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices) and set up your bot to [get conversions](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot).

#### Tips on improving your static retargeting

- **Don’t have too many ad sets per campaign.** The best practice is to have between four and six ads per ad set active at one time. More than that may confuse the system, says Jason. Monitor your ads closely. If any aren’t performing well, you can turn them off and replace them with new ones you want to test.

- **Exclude the right people.** Again, look to the image at the start of this article for which audiences you should include from your static retargeting ads.


### Dynamic retargeting

Dynamic retargeting ads are personalized. If a user views a product or adds it to their cart on your site and then abandons it, a dynamic retargeting ad will show them that specific product again.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e/xs_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e/sm_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e/md_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e/lg_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e/xl_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e/original_the_secret_recipe_for_optimizing_your_ecommerce_funnel_with_facebook_ads_3_b70632b03e.webp" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a8f929c3-8167-4add-97b0-6667303969ff/Green_and_Black_Simple_Sales_Marketing_Presentation_(2).png"><figcaption>Dynamic retargeting ads show a product(s) the user has already viewed on your site to entice them to come back and buy.</figcaption></figure>

Jason recommends targeting people who:

- viewed one of your products in the last 60 or 90 days

- viewed one of your products in the last seven days (however, you may want to skip this one if you’re not going to spend enough to create substantial traffic for this)

- added one of your products to their cart in the last seven days

- purchased one of your products (so that you can to upsell or cross-sell)


#### Tip on improving your dynamic retargeting ads

- **Listen to Facebook.** Facebook AdsManager will tell you if you have the audience for a particular ad set or not. Pay attention to those notifications. (And remember, as with the others, to exclude the right audiences so you don’t show too many ads to any one group.)


## Facebook ads + Chatfuel

One last tip: You can harness the power of your Chatfuel bot to make the Facebook ad campaigns for your ecommerce company even more effective. We already mentioned sending data from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) to Facebook Ads Manager with Segment Sync to improve your targeting. You should also know about the Click-to-Messenger Ads Entry Point. It’s the easiest way to link ads to your Chatfuel bot.

<figure><img><figcaption></figcaption></figure>

With Jason’s guidance and your Chatfuel bot, you’ll be on track to run more successful ecommerce ad campaigns than ever! 📈 Not yet a Chatfuel user? [Sign up for a free account](https://dashboard.chatfuel.com) today to access ALL our powerful tools and features.

Get this expert's strategy for using Facebook ads to ignite your ecommerce store's sales. Over Q1 of 2020, as the coronavirus morphed into a pandemic, Facebook.

Optimize Your Ecommerce Funnel with Facebook Ads

The game-changing tool that'll help your nonprofit save time, get new donors and volunteers, and expand its impact: a Messenger chatbot.

9 reasons your nonprofit needs a chatbot

A solid and consistent brand voice is a marketing aspect that often gets pushed to the bottom of the priority list of the priority list. But a clear and expressive brand voice brings trust to your brand, increases conversions and sales, gets social proof and word of mouth, and ensures high customer retention and loyalty.

It isn’t easy to create a brand voice when you’ve never done it before. So, we asked copywriter Leana Tajkov to share some tips. This article will demonstrate how to make a brand voice recognizable on different channels.

## What brand voice is and how it works

Your brand’s voice is the recognizable, consistent style you use when communicating with your audience. It’s deeply integrated into everything your business does. It applies to your website, newsletters, social media, and a Messenger chatbot

Your brand voice is how you want people to view your company and how you want to make them feel using language tools:

-   word choice;

-   spelling and punctuation;

-   emojis.


Brand voice [directly influences](https://ideas.repec.org/a/eee/joinma/v41y2018icp60-80.html) customers behavior, so let’s learn how to build it correctly.

## Five steps to craft a brand voice that converts

Be ready to answer the questions you possibly didn’t ask yourself before. So, take time to work out the brand voice and involve your colleagues.

### Define your brand values

Specify what’s important to you as a brand, and what you’re focused on providing for your customer. Analyze which behavior you support in your team, for what you spend more money and time no matter the business results, and why you define your product as better than others. Write answers to all questions—these are the brand mission and values.

If it’s hard to put the values into words, search for examples of values that exist. Here’s a list of the most popular values:

-   high-quality product;

-   customer satisfaction;

-   sustainability;

-   originality;

-   honesty.


### Define your brand personality

Imagine how your brand would look and behave if it was a person—it’s called brand persona. It’s not an easy task when you do it for the first time, so ask your team members for help:

1.  Ask them to list a few adjectives that describe your brand persona. For example, motivational, trustworthy and sophisticated.

2.  Then ask to explain how these adjectives are expressed in actions. For example, “Trustworthy means supporting all theses with statistics and research.”

3.  Collect all the results and take the most popular ones.


If you’re selling online business courses, you want to make the person confident that they can transform into a business owner. So your brand persona should be empowering, inspiring, and reliable.

If you’re selling science toys for children, you want to make the purchasing parent feel like they’re making a good investment in their child’s future. So your brand personality should be intelligent and aspirational for the parents, yet approachable and fun for the kids”, says Leana.

### Define your target audience

You should speak your customers’ language to reach the business goals. To do this, create a portrait of your customers.

Not to be mistaken, brands with a gross budget can run market research, launch A/B tests, and speak directly to focus groups. If you’re not on this level yet, go to social media and read comments on your posts. Look who’s following you and who buys your competitors’ products to know:

-   **Your customers’ pains:** problems that they can’t solve, but your product can help them.

-   **Their preferences:** what they watch, read and listen to in their free time.

-   **Demographic characteristics:** what age group they are, which field they work in, do they have children or not.


“A bicycle company selling racing bikes would have a different brand voice than one selling beach cruisers. The target audience for the first brand is experienced athletes. The target audience for the second might be families who want to get exercise and fresh air together for fun.

An e-commerce business that sells orthopedic walking shoes won’t get very far if they speak in memes, puns, and pop-culture references. That kind of voice wouldn’t resonate with their target audience and sound reliable in health sphere. However, it might work perfectly for a brand that sells bright sneakers for skateboarding”, says Leana.

### Create a style guide

It’s a document fixing the results of previous steps. You’ll give it to team members who communicate with clients and create content. Then, you offer hypotheses based on it. What to include in the guide:

-   **Glossary.** Collect a list of words commonly used in your industry and your brand. Decide how you’ll spell specific terms in all channels of communication. Rely on dictionaries, your customers’ habits, and Search Engine Optimization ranging—check how people spell the words in Google and take the most popular option. Or, if all options are correct, just choose the one all of you will use. For example, decide to write “e-commerce”, not “ecommerce” or “E-commerce”.

-   **Formatting rules.** Beyond basic grammar, decide which stylistic elements your brand will follow. Include rules on how your copy should look in formatting and mechanics like punctuation, too. Regulate the number of emojis per paragraph and make a list of emojis you never use. Think of a way to deal with quotes—‘quotation marks’ or italics?

-   **Examples.** Support every term and rule with example and anti-example. Collect your successful and unsuccessful ads and messages in the style guide and explain the mistakes.


### Get inspired by other brands

Analyze other brands across your industry and try to understand how their social media posts and ads are connected with their products. We analyzed three popular brands to show you an example:

-   **Slack**can be described with adjectives: approachable, light, genuine, concise, casual but professional, like a friendly chat at the water cooler. Slack’s brand voice reflects the style of instant messages between close colleagues—which is precisely what their platform offers. They focus on accessibility and simplicity. They’re upbeat, warm, and friendly but still professional.

-   **Nike** is powerful, encouraging, and empowering, like an inspiring coach. Nike’s brand voice portrays athletes as heroes and empowers anyone active to call themselves an athlete. They focus on a global community that play sports, which is evident in their inclusive language. They use short, simple, impactful sentences and inspirational phrasing. Audience can recogzine Nike’s content even without their famous logo—it’s that unique. For example, “Listen up. Equality isn’t a game. But achieving it will be our greatest victory. That’s why we keep playing, until we all win.”

-   **BarkBox** is playful, bright, endearing, funny, and quirky, like your dog if it could talk. BarkBox has created a brand voice that appeals to dog lovers. Their voice reflects the qualities we all love most in dogs: that infectious, always-upbeat, “happy to be here” attitude. They use wordplay, whimsy, and a hint of silliness to make pet owners smile.


## Let your brand speak with the right voice on autopilot

Adapt all your communications to a new high-converting brand voice and automate them with Chatfuel. We offer various conversational options that you can set up in intuitive bot-building software. Decide how you want to sound for your customers and set up automation. Your chatbot will answer FAQs, collect all customers’ replies in one place, and analyze them to make your communication even more effective, following the style rules you created.

Automation with us doesn’t require coding experience. [Sign up for free](https://dashboard.chatfuel.com/sign-up?utm_landing=blog-posts%2Fhow-to-use-a-facebook-messenger-chatbot-for-recruiting-and-hr-2&lng=en) and get first 50 conversations for free.

What brand voice is and how it works? This article will demonstrate how to make a brand voice recognizable on different channels.

How to Craft a Brand Voice That Converts

A chatbot is your business’s Swiss Army knife: a multi-purpose tool that can help you with all kinds of different tasks and goals. Looking to cut costs, save time, boost sales, or delight customers? A Messenger chatbot can help with all four. And the best part is: You don’t need to be a tech expert or have coding knowledge to build one! That’s what no-code tools like Chatfuel are for. So allow us to dig a little deeper into the question of why your business needs a chatbot. Your business can benefit from chatbot technology in the following nine ways, because bots can help you…

## Cut business costs

*What company would turn down an easy opportunity to cut expenses? A Messenger chatbot for your business can help do this in two key ways.*

### 1\. Qualify leads automatically to reduce operational costs

Simply by asking questions in its natural, conversational style, a chatbot can automatically sort prospective customers into categories. They can narrow down which prospects would be a good fit for your services, for example. Or, they could separate out those who seem more prepared to buy your products than others. Check out these real-world examples of Chatfuel users who have found success with their lead qualification chatbots:

- A car dealership saw a [3.5x increase in qualified leads](https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot) and a 10x increase in sales in the first month, thanks to a bot that qualifies test-drive leads

- An astrology brand was able to [cut costs by $25,000/month](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) and reduce their staff by over half once they launched a chatbot to qualify leads, since their employees no longer had to waste time talking to unqualified prospects.


### 2\. Improve return on ad spend

Let’s say you run a Facebook ad that directs users to your ecommerce store, your [restaurant’s](https://chatfuel.com/blog/restaurant-chatbot) menu, or your agency’s website. Once the user arrives, they’re on their own to browse, and *hopefully* convert. But direct them to a chatbot on Messenger instead, and they’ll get personalized guidance right down the sales funnel. Your bot can [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q) in your store, answer questions about your food delivery, or qualify leads for your marketing agency’s services. The result? More conversions and a better ROAS for you.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_grow_your_audience_1_430858f3a4/xs_grow_your_audience_1_430858f3a4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_grow_your_audience_1_430858f3a4/sm_grow_your_audience_1_430858f3a4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_grow_your_audience_1_430858f3a4/md_grow_your_audience_1_430858f3a4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_grow_your_audience_1_430858f3a4/lg_grow_your_audience_1_430858f3a4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_grow_your_audience_1_430858f3a4/xl_grow_your_audience_1_430858f3a4.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_grow_your_audience_1_430858f3a4/original_grow_your_audience_1_430858f3a4.webp" alt="click to messenger ads"><figcaption>You can create <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/">click-to-Messenger ads</a> that drive users to your chatbot. Once there, your bot can move prospects down the sales funnel towards a conversion.</figcaption></figure>

## Save time

*The less time your employees have to spend on repetitive questions and tasks, the more time they’ll have for other value-adding projects. Here’s why you should consider chatbots as a business solution for saving time.*

### 3\. Automate your overflowing inbox

Are you or your staff spending countless hours responding to Facebook messages from prospects and customers? Good news: Chatbots and customer service are a match made in heaven. In fact, a well-built Messenger chatbot can answer [up to 80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/).

In a couple of hours (and with no coding involved!), you can [build a chatbot to answer FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/) instantly, 24/7. (You can also use a no-code integration to add AI to your chatbot to make it even better at answering user questions!) See for yourself: Chatfuel client HelloFresh built a customer support chatbot and [cut their response time by 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot)! Customer satisfaction went up, and HelloFresh’s support team now has more time to focus on other tasks.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/xs_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/sm_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/md_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/lg_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/xl_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/original_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp" alt="messenger chatbot"><figcaption>You can easily set up a Facebook Messenger chatbot to answer customer questions and save your team time.</figcaption></figure>

### 4\. Launch quickly and cheaply

Chatfuel is no-code tool for building Messenger chatbots. That means you can launch a simple chatbot for your business in a couple of hours, or a more sophisticated bot in days or a few weeks. Our Flow Builder interface makes building a chatbot a visual, intuitive experience. (Video tutorial below.) Plus, all our most valuable Pro tools are now available to all Chatfuel customers. Our free trial plan gives you the perfect opportunity to test your concept with 50 users.

<figure><img><figcaption></figcaption></figure>

## Boost conversions and sales

Need another reason to adopt a chatbot for your business? We’ve got two words for you: more sales.

### 5\. Gather valuable lead information

Your business needs a chatbot if you rely on leads for revenue! (For example: [Chatbots for marketing agencies](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients) and chatbots for real estate brokers are especially popular use cases.) First, bring users to your bot from your website or Facebook ads. Then, your chatbot can qualify them and gather contact information in a casual, conversational way. It can ask for their zip code, job title, or whatever data would be useful for your business. Then, with the Save User Email and Phone Number plugins, the user can share their contact information with the chatbot in one click.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/xs_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/sm_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/md_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/lg_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/xl_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/original_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp" alt="generate leads"><figcaption>The Save User Email and Phone Number plugins will auto-populate the user's contact information, if available. It makes it easy for them to share their details in one tap.</figcaption></figure>

### 6\. Convert followers and website visitors into customers

Businesses can use chatbots to turn lukewarm leads into a warm leads or even customers. Meet prospects where they are, and use your chatbot to guide them towards a conversion. For example, you could:

- **Add your chatbot to your website.** Don’t leave visitors to browse your products or services alone! Have your friendly [chatbot pop up on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and offer to answer their questions, make a recommendation, or guide them to the right resources. Take the case of a large English university, for example. They added their Chatfuel bot to their website to generate and qualify leads and doubled their conversion rate, facilitating $3.1 million in new enrollments in one day!

- **Set your chatbot to respond to Facebook comments.** The Comments Autoreply Entry Point in Chatfuel makes this a breeze. You can have your Messenger chatbot respond to comments on every post or only one post, and all comments or just those that contain keywords. Once this feature is set up, your bot will send commenters a message instantly and tell them more about your contest, offer, promotion, product, etc. Just look at what Chatfuel client DECEN Muebles did with this tool: They got almost [4,000 qualified leads](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot) from a single post!


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/xs_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/sm_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/md_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/lg_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/xl_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/original_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp" alt="generate leads"><figcaption>It takes just a few clicks to set your bot to automatically reply to comments on your Facebook posts.</figcaption></figure>

### 7\. Gather key customer data

The more you know about your audience, the more effectively you can sell to them. Lucky for marketers, chatbots make excellent data-gathering tools. You can set your chatbot to save the data it collects from users via its back-and-forth, conversational style. The data will be stored in Chatfuel in the form of user attributes, which are like tags. From there, you can:

- View and export all user data from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel.

- Create user segments in the *People* tab, and sync them to Facebook Ads Manager in one click. Then, use the data to create Lookalike audiences to reach valuable new prospects, or custom audiences to reengage existing users.

- Use data from customer actions in your bot to visualize your chatbot sales funnel. (The Send Analytics Events plugin makes it easy.) Then, you’ll be able to clearly see if there are any drop-off points in your flow, and make adjustments to maximize conversions.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/xs_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/sm_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/md_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/lg_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/xl_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 2000w" width="2000" height="676" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/original_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp" alt="funnel conversion"><figcaption>Use the Send Analytics Events to Facebook plugin to visualize your chatbot's sales funnel.</figcaption></figure>

## Create a dazzling customer experience

Finally, a chatbot for your business can be the “wow factor” that delights users and keeps them coming back to your brand for more.

### 8\. Personalize the experience

It’s flattering when someone you’ve met before remembers details about you. It shows you that they were truly listening to what you had to say. That’s exactly the feeling your chatbot can give your audience. Your bot can incorporate two types of user data to personalize the conversation:

- **Data from their Facebook profile.** Chatbots on Facebook Messenger have access to a user’s basic profile details. That means that—without asking for the information—your chatbot can greet prospects by name, or customize messages by their location or time zone.

- **Data from past conversations.** Chatbots can store data from previous chats as attributes, and use those to customize future conversations. A chatbot could tell the user about new products related to one they showed interest in last time. Or, a chatbot could show locations or shipping availability for a user’s specific area based on the zip code they shared in a past conversation.


Personalization make users feel seen and special, which helps build brand trust. Plus, [80% of users say personalized experiences](https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences) make them more likely to buy. That means this feature of Messenger chatbots can benefit your bottom line, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/xs_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/sm_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/md_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/lg_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/xl_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/original_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp" alt=""><figcaption>Use user attributes to personalize the conversation. It'll help build customer trust and can increase conversions, too.</figcaption></figure>

### 9\. Delight users with a fun, engaging conversation

There’s so much room for creativity when building a chatbot for your business. You can add videos, quizzes, and trivia to your chatbot. Sprinkle in GIFs and emoji to draw the eye and break up the text. Translate your [brand voice to your Messenger chatbot](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) to make users comfortable and build trust. [Choose a chatbot name](https://chatfuel.com/blog/chatbot-names) and persona to keep users interested. Use the opportunity to create an interesting, interactive experience that your users will remember.

Ready to jump aboard the “chatbots for business” train?. [Sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today and start building a chatbot for your business—no previous experience or coding knowledge required.

Looking to cut costs, save time, boost sales, or delight customers? A no-code Messenger chatbot can help with all four. A chatbot is your business’s Swiss Army.

Top 9 reasons your business needs a chatbot

Here are two new use cases for what chatbots can do: They can be tools for freelancer job training and economic development.

Agency Uses Bot to Empower Freelancers & SMBs

The goal of any fitness business is to help people stay healthy by providing three things:

1. guidance

2. motivation

3. a sense of community


But the coronavirus pandemic has forced gyms, boxing clubs, yoga studios, and CrossFit boxes around the world to close their doors for the time being. As a fitness-business owner, how can you continue to achieve your goal without a physical space?

After all, there’s no lack of demand right now. Many people are feeling stir-crazy at home, and look to physical fitness for stress relief and health more than ever. So how can you continue to provide these three elements to your members at a distance?

The clear answer is to shift to an online model for now. But what’s the easiest way to convert your gym or studio into a digital operation—without investing lots of time or money?

An elegant solution to this challenge is the Facebook Messenger chatbot. Bots can offer the guidance, motivation, and sense of community your members are missing right now. Best of all, Messenger chatbots are [easy to build with Chatfuel](https://youtu.be/D4n6VLQHE5U) — no coding knowledge or previous experience required.

Let’s start by diving into the specifics of what a chatbot can do for your fitness business during these times, and what it can offer your members.

## 1\. A chatbot can keep your community informed

Your first task as a gym owner or marketer in the times of coronavirus is to keep your community up to date. Information and regulations for businesses during this time change often. It’s up to you to keep members informed on how your gym or studio is affected.

Here’s the good news: Building a gym bot that shares this kind of information and [answers FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) is easy.

Make sure to put the most pressing, relevant information front and center in your bot. Don’t start out with *About us* information that details how your gym was founded. That’s not the information most people are looking for right now.

Instead, they want to know if you’re open, when you’ll reopen if not, and what you can offer them in the meantime. Put these details first; don’t make users have to dig to find them. Make your bot a hub for the most up-to-date information about your business right now, and highlight how the latest changes affect members.

## 2\. A chatbot can provide personalized workouts for users

Get this: Consumers are [40% more likely](https://hbr.org/2018/01/ads-that-dont-overstep?autocomplete=true) to view items that are recommended based on personal information that they’ve shared with a brand. It stands to reason, then, that gym members will be more likely to actually do the at-home workouts you share if they’re personalized to them. A chatbot makes it easy for your fitness business to offer this type of customization.

The key is conversation. It’s how chatbots communicate with users, via back-and-forth chat. It’s also how your bot can gather information about a user’s needs or preferences in order to make custom recommendations.

It doesn’t have to be complicated to build out this type of functionality, either. Here’s an example of how you could set up a personal trainer chatbot to recommend custom workouts for users:

- Add a bank of a few key movements to your bot, given in manageable increments, like 10 shuttle sprints, 50 jump ropes, 25 burpees, and 20 push-ups, for example. Create a gallery with videos showing how to do each one.

- Set up your bot to quiz the user about their preferences for the day’s workout (like duration, equipment they have available, etc.).

- Based on their responses, the bot can create a workout for the user, made up of the different movements you’ve given it to work with.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/xs_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/sm_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/md_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/lg_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/xl_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/original_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp" alt="chatbots for gyms"><figcaption></figcaption></figure>

You can equip your bot to put together workouts for users based on their desired duration and the equipment they have on hand.

You could do the same thing with yoga poses or boxing sequences, too—whatever movements your gym or fitness center specializes in. It’s minimal work for you and maximum benefit for your users. This is just one of many ways you could use a gym bot to share your online workouts. You could also:

- Create a gallery with one card for each day of the week, and have the respective button link to a full video workout for that day.

- Ask users what benefit they want that day (relaxation, energy, stress relief, etc.) and have the bot send them instructions for a yoga flow that will help them achieve it.


There’s lots of room for creativity when it comes to sharing workouts via chatbot. Think about what format would best serve your users, and go from there.

## 3\. A chatbot can help you run contests and promotions to boost engagement

One element gym-goers are missing most right now is the sense of community your business provided when it was fully open. Use a chatbot to help promote community engagement still, even while your members can’t physically gather together. It can help with:

- **Contests.** You could encourage users to log their workouts in the bot. Your bot can save them as attributes. Then, you’ll be able to easily find who had the fastest time or the most reps for that day, and reward them with a gift card or some merch. Or, you could use the logs to track who is most consistent in their workouts over a month, and give them a prize and a social-media shoutout.

- **User-generated content.** Your bot could ask users to submit photos of themselves, their workout space, or the makeshift weights they’re using to do your exercises at home. It’s an easy way to gather user-generated content to feature on your social media to boost community morale and motivation.

- **Giveaways.** If you’d like the added bonus of gaining new bot subscribers, you could run a giveaway on your Facebook page. Create a post on your business page announcing a giveaway of a prize, instructing users to comment to enter. Set up the Comments Autoreply feature so your bot will automatically reply to every entrant. It can start conversations with those who don’t win, encouraging them to check out its other resources on Messenger.


## 4\. A chatbot can sell your merchandise

Does your gym or fitness studio sells merchandise like workout clothing, fitness equipment, or supplements? A chatbot can help you maintain this revenue stream during the pandemic (and beyond!). If your gym isn’t set up to sell online yet, check out this quick-start [guide to opening an ecommerce store.](https://www.oberlo.com/blog/how-i-launched-my-ecommerce-store-in-less-than-30-minutes) Once your gym has an online shop ready to go, here are a few ways a bot can help boost its sales:

- **Answer questions about products.** This is where a chatbot’s handy FAQ function comes into play again. You can equip your Messenger bot to answer questions about everything from apparel sizing to shipping costs and times. If a customer is hesitant to buy because they have a question, the bot can answer it and close the deal.

- **Recommend products.** Through the same question-and-answer style, a bot can gather information about a user’s needs or preferences. Then, it can recommend products that would be the best match. If you sell protein powder, for example, the bot could ask users how many grams of protein they want per serving, what flavor they prefer, etc. Then, it could show relevant products with links to purchase on your store website.


- **Send abandoned-cart reminders.** If a user adds one of your products to their cart but leaves without buying, your Messenger chatbot can send them a gentle reminder. It’s important to not be too aggressive with these, especially in these times. But a quick message that simply asks the user if they have questions or offers a discount can go a long way.


## Other benefits of using a chatbot for your gym or yoga studio

Now you know what a chatbot can help your gym or fitness center achieve. Here are a few other reasons why using chatbots for fitness brands is a wise move during this time:

- **They’re easy to build**. As we mentioned before, you don’t need any special skills or experience to build a fitness chatbot with Chatfuel. Our platform is user friendly, and we offer tons of support resources to help you on your way (listed in the last section of this post).

- **They’re part of the Facebook ecosystem**. Facebook Messenger has over a billion users, so it’s safe to say that most of your fitness clients will be familiar with the interface. That means there will be no learning curve for them to get value from your chatbot, and no need for them to install a separate app. It also means you can get more users to your bot [with Facebook ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), if desired.

- **They can be your business’s central hub.** A Messenger chatbot can become a one-stop shop for all information related to your business during the pandemic (and after!). You can equip it with all relevant information for members, so they know that it’s the place to go when they have a question or want an update about your business. Plus, you’ll be able to instantly update information yourself—no need to contact your developer, as you may have to for changes to your website.

- **They can help you achieve your business goals.** Bots can help you provide guidance, motivation, and a sense of community to your members, as we discussed. But they can also help you keep up engagement and even revenue during these times to keep your business afloat.


## Examples of fitness chatbots powered by Chatfuel

### Boosty.Coach

Boosty is a French website that makes it easy for fitness enthusiasts to find workout videos and live coaching sessions to follow at home. They’ve generously made their platform free for the duration of quarantine. Their workout chatbot guides the user through the process of finding the right video for them, whether it’s about exercise, meditation, or nutrition. The bot makes it easy for users to find workouts and other fitness information that suits them.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/xs_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/sm_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/md_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/lg_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/xl_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/original_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp" alt="chatbots for coaching"><figcaption></figcaption></figure>

### Planet Fitness

In the times of COVID-19, Planet Fitness’s Messenger chatbot provides only the most crucial information for members. That includes FAQs about gym closures, and information about the online workouts they’re offering. The exercises aren’t available in the bot itself, in this case. However, users can click a button and will be directed to the gym’s Facebook page where they can join in on live, guided exercises.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/xs_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/sm_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/md_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/lg_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/xl_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/original_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp" alt="chatbots for fitness"><figcaption></figcaption></figure>

## How to build a Messenger bot for your fitness business

To help you learn how to build a gym chatbot, we’ve collected some resources for you. Your first step is to sign up for a [free Chatfuel account](https://dashboard.chatfuel.com). Then, get acquainted with our platform and some bot-building basics:

- Connect your Facebook Page to Chatfuel.

- Build your first chatbot in three minutes.

- Use a template to set up a bot to answer FAQs.


Finally, we recommend that bot-builders of all levels join [our Facebook community](https://www.facebook.com/groups/chatfuel), where you can get advice, find inspiration, and ask questions.

What's the easiest way to convert your gym or studio into a digital operation during COVID without investing lots of time/money? Chatbots!

Why gyms should be using Messenger bots during the pandemic

Ever heard of chatvertising? It’s the key to getting more sales for your business in the modern marketing landscape.Chatvertising refers to digital ads that spark conversation between your brand and consumers.

If your brand has a great Messenger bot, you’ve already laid the groundwork for these meaningful conversations. But how do you “spark” them? How do you get them started? What tools can you use to bring new users to your bot, so it can engage them and drive conversions?

Though there’s more than one way, running click-to-Messenger ads on Facebook is your best option for fast, effective results.

Click-to-Messenger ads can be placed wherever any other [type of Facebook ad](https://chatfuel.com/blog/the-secret-recipe-for-optimizing-your-ecommerce-funnel-with-facebook-ads) can appear, including News Feeds, columns, Stories, and even on Instagram. When a user clicks the ad, they’ll be redirected from the Facebook or Instagram app to the Messenger app. They’ll be brought directly to a conversation with your brand, which your bot will immediately initiate.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp" alt="facebook ads"><figcaption>A click-to-Messenger ad is just what it sounds like: It takes users from Facebook or Instagram to a conversation with your bot in Messenger.</figcaption></figure>

## How to set up click-to-Messenger ads for your Chatfuel bot

If you’ve already created your click-to-Messenger ad in Facebook, skip to the next section. If not, follow these instructions to set up the ad in Facebook Ads Manager:

1. Choose the *Messages* objective for your new ad. Give it a name too, so you can easily find it in Chatfuel later.

2. Choose *Messenger* under *Message Destination*, and keep *Click to Messenger*selected in the drop-down.

3. Choose your audience according to your business’s unique goals. (You’ll find more on creating custom and Lookalike audiences in the next section of this guide.)

4. Choose *Automatic Placements*. Or, if you want this ad to show on Instagram too, you can use *Manual Placements.* On the one hand, being [redirected from Instagram to Messenger](https://chatfuel.com/blog/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot) may be more jarring to users. On the other, Instagram has a valuable audience of over one billion users, most of whom belong to younger demographics. It’s up to you to decide whether this placement makes sense for your brand (or you can split-test to find out).

5. Choose your desired budget and schedule for the ad.

6. In the *Identity* section, make sure that your ad will come from the same Facebook page that your bot is linked to in Chatfuel.

7. Next, design your ad creative. (Find tips in the next section of this guide.)

8. In the *Messenger Setup* section, choose the *Start Conversations* option and click **Create.**

9. In the window that appears, we recommend choosing buttons or quick replies under *Customer Actions*.

10. In the same window, customize the greeting. This is the first message users will see from you in Facebook Messenger, so make it engaging!

11. Click **Finish**. There’s no need to set up your buttons or quick replies in this final window; you’ll do this in Chatfuel. Just click **Confirm** to submit your ad to Facebook for review.


## How to link click-to-Messenger ads to your Chatfuel bot

Once you have your ad created in Ads Manager, head to Chatfuel to link it to your Facebook bot.

### How to link ads to a chatbot built in Chatfuel’s *Automation* → *Flows* tab

1. Set up your click-to-Messenger ad in Facebook Ads Manager.

2. Then, go into Chatfuel’s *Grow* tab to link your ad account (s) to your Chatfuel bot. In that tab, you’ll see a card that says *Facebook Messenger Ads*. Select your ad account from the drop-down on that card.

3. Back in the *Flows* tab, add the Click-to-Messenger Ads Entry Point to your flow.

4. Click **Choose ads** to select an already-created ad (s).

5. Create the flow that users will be sent through after engaging with your click-to-Messenger ad, starting with the greeting. Once you’ve added the content of your greeting, drag and drop from your Entry Point’s card to create the next card (s) in the flow.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1574w" width="1574" height="976" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp" alt=""><figcaption></figcaption></figure>

Get full instructions on the easy setup for the Click-to-Messenger Ads Entry Point. Or, watch the video tutorial. 👇

<figure><img><figcaption></figcaption></figure>

### How to link ads to a chatbot built in Chatfuel’s *Automation* → *Blocks* tab

1. Go to the *Grow* tab and find the native integration for Facebook Messenger ads.

2. Use the drop-down menu to choose the ad account you want to use, and click **Set up**.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1772w" width="1772" height="752" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp" alt=""><figcaption></figcaption></figure>

<ol start="3"><li>You’ll then be&nbsp;asked to&nbsp;grant Chatfuel the necessary permissions.</li><li>Once you’ve done that, click + Connect new ads. An&nbsp;outline will appear to&nbsp;guide you through the three-step process. 👇</li></ol>

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1354w" width="1354" height="1170" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp" alt=""><figcaption></figcaption></figure>

<ol start="5"><li>First, select the Click-to-Messenger campaign button in&nbsp;step 1️⃣of the outline. It’ll lead you to&nbsp;Facebook Ads Manager <a href="https://youtu.be/KN5N0mp-Mg4">to&nbsp;build your ad</a>. (Or, if&nbsp;you’ve already built a&nbsp;click-to-Messenger ad, it&nbsp;will appear in&nbsp;the integration automatically.)</li><li>Click Set up&nbsp;next to&nbsp;step 2️⃣, which is&nbsp;to&nbsp;connect your bot to&nbsp;the ad&nbsp;you’ve just created (or&nbsp;that you created previously). Select the ad&nbsp;from the drop-down list (you may need to&nbsp;refresh the page for it&nbsp;to&nbsp;appear).</li><li>Step 3️⃣ is&nbsp;to&nbsp;configure customer actions. Click Set up&nbsp;next to&nbsp;that step. Here’s where you’ll choose between buttons or&nbsp;quick replies as&nbsp;options for how users can respond to&nbsp;your bot’s first message. You can do&nbsp;it&nbsp;all right in&nbsp;Chatfuel:</li></ol>

- Create the text for each button or quick reply.

- Choose which bot blocks each one will link to.

- Click **Save,** and you’re done!


As soon as Facebook approves your ad and sets it live, it will lead users to the bot experience you’ve set up.

<figure><img><figcaption></figcaption></figure>

## Best practices for click-to-Messenger ads

The ad creative you choose depends on what works best for your industry, and the advertising goals for your unique business. That being said, there are a few general best practices for “chatvertising” that apply to any brand.

- **Target carefully**. The best way to maximize return on ad spend and minimize conversion costs is through proper ad targeting. You can advertise to custom audiences (based on existing customer lists) or Lookalike audiences (to reach new prospects similar to your most valuable users). Get all the data you need to create these in Ads Manager from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel. Use Segment Sync to send this data to Facebook in one click. You can also create custom audiences based on actions users have taken in your bot using our Send Analytics Events to Facebook plugin. *(Note that custom audiences aren’t available for some European-based pages. Get more information on* [*Facebook’s updated policies for EEA countries*](https://docs.chatfuel.com/en/articles/6280681-features-affected-by-gdpr-appi-privacy-laws)*.)*

- **Mention the word *Messenger* in the ad copy.** When users click your ad on mobile (and [94% of them will](https://sproutsocial.com/insights/facebook-stats-for-marketers/)), they’ll be redirected from the Facebook app to the Messenger app automatically. By mentioning Messenger in the copy (i.e. *Connect with us in Messenger to claim your 25%-off coupon!*), you remind users of what to expect. That way, the app switch won’t be as disorienting and fewer users will abandon the process after being redirected.

- **Use emoji in the ad copy**. It’s not just because emoji can make an ad more eye-catching. It’s also because they can help you draw attention to the call-to-action button you want users to click (*Send Message*). Emoji provide a clear, visual way to draw people to the next step.


## Optimizing for the double opt-in

Once a user clicks on your ad, they’re only halfway to converting. To become a bot subscriber (a user that’s reachable by your bot), they also have to respond to your chatbot’s initial message once they arrive in Facebook Messenger.

Here’s the challenge: There’s a 50% average drop-off rate between these two steps. That’s why it’s crucial to optimize those first messages from your bot to make it easy, enticing, and rewarding for users to engage. Here are some tips for getting users to interact once they arrive at your bot.

### Choose the initial-response options wisely

You *need* users to respond to your bot’s first message. To improve your odds, we recommend using buttons instead of quick replies. Sometimes quick replies don’t render properly on mobile, so buttons are generally the safer bet. Plus, buttons don’t disappear when your bot sends its next message, making it easier for the user to follow the conversation as it progresses.

We also suggest getting creative with the button copy. *Get Started* is a popular choice, but isn’t very engaging. Using a custom message is more effective—and using two is even better! A bot that offers two welcome-button choices generates 5x higher first-engagement rates.

### Incorporate emoji and GIFs into the messages

First, people already use the Messenger app from Facebook to chat with family and friends. Creating this same kind of intimate, casual atmosphere with [emoji and GIFs](#) can help encourage users to engage. Plus, these elements add color and motion to the conversation. They help catch a user’s eye, and they make your bot and your brand seem more approachable and human. Just make sure any that you use are appropriate for your brand voice and tone.

<figure><img width="872" height="732" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_click_to_messenger_ads_to_drive_traffic_to_your_bot_4_0405570abf/create_click_to_messenger_ads_to_drive_traffic_to_your_bot_4_0405570abf.gif" alt=""><figcaption>Include GIFs and emoji if appropriate for your brand. They can help draw the eye and encourage the user to engage.</figcaption></figure>

### Keep the conversation flowing with “this or that” questions

It’s your responsibility to design a chatbot that keeps the conversation going. Don’t expect users to take the initiative! That’s why having your bot ask engaging questions is so important. In fact, “this or that” questions have been shown to double initial chatbot engagement rates. So don’t just keep sending block after block of text from your bot. Remember that it’s a two-way conversation. Offer the user response options often so they can easily participate in the dialogue.

## Gather leads and boost sales with click-to-Messenger ads

One click to Messenger and one click to engage with the bot, and you’ve got a new lead for your business. Click-to-Messenger ads are the most effective way to advertise on Facebook to get new users for your chatbot. Once they’re there, your bot can nurture these leads and move them down the funnel towards a conversion.

Start using click-to-Messenger ads now to grow your business. [Sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today.

Boost engagement, sales, and ROI for your business by harnessing the synergy of Facebook ads and chatbots. Ever heard of chatvertising?

Create Click-to-Messenger Ads for Your Bot

## The brand

What’s the one ultra-valuable resource that all insurance brokers and real estate agents depend on? High-intent, high-quality leads, and ideally at an affordable price. Tacobot is a US-based chatbot agency that helps small, local businesses of these types get exactly that.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 1651w" width="1651" height="1458" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp" alt=""><figcaption></figcaption></figure>

## The problem

Every insurance company or real estate business needs a regular influx of leads. Major national brands can afford billboards, TV commercials, direct mail, and other pricey strategies to get them. So how can a local company with a fraction of the sales and marketing budget generate leads?

According to Tacobot co-founder CJ Hutsenpiller, most turn to lead vendors. These are groups that scrape lead information from [web-traffic sources](#) and sell the data to businesses. “The problem with that, ” he explains, “is that the leads are low intent, high priced, and often sold to multiple agencies at once.”

Hutsenpiller always kept a lookout for marketing solutions to this problem. One afternoon, he was watching a Facebook [video ad](https://youtu.be/wiErqy5qMaU) where the host was selling a book. She told viewers to comment to receive a free sample of the first chapter. “I commented, ” he says, “half-expecting to never hear anything. But to my surprise, their bot immediately started communicating with me. I knew right away that I could use this in the insurance space.” As he puts it, **he stumbled on chatbots as a new service for his clients** by “complete dumb luck!”

## The solution

Tacobot offers cheaper way to get higher quality leads than the vendors Hutsenpiller described. His agency provides **pre-built lead-generation chatbots** for clients. “In order to be successful in generating business in the insurance field, you must do more to win a client’s trust, ” he says. “There’s something to be said for the power of being able to have a conversation with a prospect—and that’s what bots allow our clients to do. Immediately when a user enters the funnel, the bot can start building a relationship with them using conversation.”

Tacobot’s carefully designed chatbots help clients start these meaningful conversations with prospects. The chatbot marketing agency’s clients can pay for subscription-based access to a bot “skill, ” as Hutsenpiller calls them. They can choose one or more of the following skills, or functions:

- **Quoting tool for life insurance.** This bot skill generates life-insurance quotes for prospects right in Facebook Messenger. If the user wants to purchase the policy, one click will take them to a pre-filled web application.

- **Quoting tool for home/auto insurance.** The user simply has to answer a few questions. Then the bot pulls information from third-party sources. It combines it with the user’s responses and generates a quote.

- **Rent calculator.** This bot skill is designed for mortgage and real estate professionals. First, it captures how much the user currently pays in rent. Then, it converts it to an estimate of a mortgage payment that amount could sustain. Finally, it’ll show matching house listings in the user’s area.

- **Home-value calculator.** Real estate businesses can also select this chatbot skill. It’ll give prospective home sellers an estimate on the value of their property.


And of course, the chatbots will capture user information for each of the leads that it chats with. That way, the businesses can pursue them personally.

Tacobot also has their own chatbot. It lets clients preview different skills so they can see how each one works. The client can then purchase the skill (s) of their choice right within the bot (see screenshot below). From there, Tacobot chatbot development agency will customize the bot for the client’s business. Then they launch it, and teach the clients how to access it in Chatfuel. Tacobot also runs a [Facebook support group](https://www.facebook.com/groups/728962607577492). They use it to answer questions, and to share strategies to help clients [push traffic to their bots](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp" alt="Messenger bot to help sell their chatbot services to clients"><figcaption>Tacobot uses the Messenger bot to help sell their chatbot services to customers.</figcaption></figure>

## The recipe

The Tacobot team relies on these Chatfuel features the most to build effective bots for their clients:

### JSON API

Once a chatbot [gathers a lead’s information](https://www.youtube.com/watch?v=TjxhyddugaA), it has to make it available to the client. From there, the client can pursue the leads personally. Tacobot’s smaller clients use the Notify Admin Via Email or [Send to Google Sheets](https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets) for this. But for larger or more advanced clients, Tacobot [uses JSON](https://chatfuel.com/blog/json-api-examples) to send the details to the client’s CRM directly and automatically. Hutsenpiller says they’ve [integrated with CRMs](https://www.jotform.com/what-is-crm/) like Salesforce, BoomTown, JotForm, Mailchimp, and Agency Elephant this way.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 1380w" width="1380" height="1362" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp" alt="JSON API allows your bot to pull and display data"><figcaption>The JSON API allows your bot to pull and display data from an external source, or to send data to an external source.</figcaption></figure>

### Sequences

[Sequences](https://docs.chatfuel.com/en/articles/908868-sequences) let you schedule follow-up messages from your bot. Sequences are a key component in each of the four bot skills. Let’s say a user starts going through the flow for the rent calculator, or another skill Tacobot chatbots offer. But, halfway through, they get distracted and abandon the process. Tacobot ensures the user will later receive a sequence of messages that remind them to come back and finish the flow. (These messages are sent within the 24-hour window outlined in Facebook’s Messenger policies.)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp" alt="Tacobot chatbots are equipped with Sequences"><figcaption>Tacobot chatbots are equipped with Sequences to follow up with users who don’t finish the bot’s questionnaire.</figcaption></figure>

### Attributes

User attributes are like tags. They identify a certain preference or characteristic of a bot user. You can create as many custom attributes as you want based on what’s useful for your business. Tacobot clients using the home-insurance quoting skill could have their bot save every user’s zip code as an attribute, for example. The bots can do this automatically via the Save User Input plugin. That way, the client can sort leads by area to assign them to different agents, or to [create retargeting ads](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads). They’ll be able to easily sort their leads into segments based on this (or any other attribute) in the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 607w" width="607" height="301" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp" alt="save user attributes in Chatfuel chatbots"><figcaption>The Save User Input plugin is one way to save user attributes in Chatfuel.</figcaption></figure>

## The results

“The insurance space as a whole is behind when it comes to anything technology-related—especially digital marketing strategies, ” Hutsenpiller tells us. That’s likely why Tacobot’s chatbots have become the tool of choice for local insurance and real estate businesses in 41 US states. Prospective clients take notice when they hear how Tacobot uses the accessible, affordable technology of Messenger bots to achieve such impressive results.

Tacobot’s clients come from all over the country and from a few different industries. As a result, metrics for their bots vary. But Hutsenpiller says that clients who follow his team’s guidance can expect metrics like these:

- $2-5 per high-quality insurance lead

- Less than $10 per high-intent real estate lead

- $0.10 per conversation


For insurance clients, that’s “drastically cheaper than what they can get with a lead vendor, ” he explains. “Real estate and mortgage are a little harder because of Facebook’s new special ad-category targeting rules, ” he tells us, “but we still generate those for less than $10 each.” Plus, the Chatfuel interface is easy for both the Tacobot team and its clients to use.

“I’ve built bots on both major platforms, ” explains Hutsenpiller, “and I find the structure of Chatfuel to be much easier to use. I also have always gotten great support from the [Chatfuel Community on Facebook](https://www.facebook.com/groups/chatfuel/), and from [the videos by Andrew Demeter](https://www.youtube.com/channel/UC1_z5c5UnMJ0waRJ8Bx1cFg)—who is an amazing asset to the company.”

## Your agency can “lead” customers to success with Messenger bots

If your marketing agency doesn’t yet offer chatbots as a service, now’s the time to consider it. In these difficult times, meaningful conversations are more important than ever.

Tacobot is a chatbot marketing agency that helps small, local businesses get high-intent, high-quality leads at an affordable price.