eCommerce chatbot that turns chats into orders
An AI sales assistant for online stores. It answers shoppers on WhatsApp, Instagram, and Messenger in seconds, recommends products from your catalog, and sends them to checkout, 24/7.
Trusted by online stores and brands
- Official Meta Partner
- 7M+ clients since 2015
In e-commerce, every unanswered chat is a lost sale
Shoppers ask before they buy: sizes, delivery, stock, returns. If no one answers in minutes, they close the chat and order somewhere else.
- Messages after hoursEvenings and weekends bring the most chats, when your team is offline.
- Shoppers won’t waitA reply that comes hours later sends them to another store.
- The same questions all daySizes, delivery times, and returns, again and again.
- Chats in every inboxWhatsApp, Instagram DMs, comments, and ads all bring questions.
What is an eCommerce chatbot?
An eCommerce chatbot is an AI assistant that talks to shoppers in the apps they already use: WhatsApp, Instagram, Messenger, TikTok, and your website. It answers product questions, recommends items from your catalog, shares delivery and return details, and sends shoppers to checkout at any hour.
Chatfuel’s AI learns from your products and store information, follows up when a chat goes quiet, and hands the conversation to your team when a person is needed.
How Chatfuel works for online stores
- Connect your channelsConnect WhatsApp Business, Instagram, Facebook, TikTok, and your website.
- Add your catalogAdd products with photos and prices, plus your delivery, payment, and return details.
- Set the rulesChoose when the AI replies, when it follows up, and when it hands a chat to your team.
- Sell around the clockThe AI answers and recommends 24/7, and every lead lands on your Leads board.
Automate your online store’s sales
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Built for every online store
- Social shopsSell in Instagram and TikTok DMs without answering every chat yourself.
- D2C brandsAnswer product questions and guide shoppers to your website checkout.
- RetailersHandle questions about stock, delivery, and returns in every channel.
- E-commerce agenciesLaunch AI sales assistants for your clients’ stores and manage them in one place.
Start with a ready-made template for your store
Order status, shipping, and stock questions come in all day. This WhatsApp template from the Chatfuel catalog answers them for you.
Order and delivery desk
The AI agent asks for the order number or purchase email, explains the status and delivery times, shows catalog photos, and suggests an alternative when something is out of stock. Returns, complaints, and billing questions go straight to your team.
- What it runs
- Order and shipping questions
- What the client gets
- Fewer messages left unanswered
- Example outcome
- Up to 60% fewer questions answered by hand
- Message received
- Order identified
- Status shared
- Product suggested
- Agent if needed
Manual replies vs Chatfuel
Automation doesn’t replace your team. It takes the repetitive questions, so your people spend their time on shoppers who need them.
| Factor | Manual replies | Chatfuel |
|---|---|---|
| First response | When someone checks the inbox | Instant, 24/7 |
| Product questions | Typed out again and again | Answered from your catalog, with photos |
| After-hours chats | Wait until the morning | Answered right away |
| Follow-ups | Often forgotten | Sent automatically |
| Sales peaks | Hire more people or fall behind | The same speed at any volume |
Learn more about eCommerce chatbots
- Best eCommerce chatbots
Examples of chatbots that help online stores sell more.
Read more - +37% conversion for a resale platform
How a resale marketplace grew its sales with a chatbot.
Read more - Payment links in chat
Send your Stripe, PayPal, or Square link when a shopper is ready to pay.
Read more - Peak season sales guide
Get your store ready for Black Friday and the holiday rush.
Read more
eCommerce chatbot FAQ
It’s an AI assistant that helps online stores attract and engage shoppers, answer their questions in real time, recommend products, and collect leads in messaging apps like WhatsApp, Instagram, and Messenger.
It answers shoppers in seconds, while they’re still ready to buy. It recommends products that fit each request, follows up with people who went quiet, and sends shoppers straight to checkout, so fewer chats end without a sale.
It works 24/7, takes repetitive questions about delivery, sizes, and returns off your team, and keeps every conversation and lead in one place. When a chat needs a person, it hands it over with the full history.
Chatfuel is one of them: it automates conversations on WhatsApp, Instagram, Facebook Messenger, TikTok, and your website from one account, with an AI that sells from your catalog.
Sign up for Chatfuel, connect the channels where shoppers message you, and add your products and store information. Then turn on the AI and choose when it replies, follows up, and hands chats to your team. You can also start from a ready-made template.
Yes. Add your products with descriptions, prices, and photos to the catalog, and the AI suggests the items that match each shopper’s request and sends their photos in the chat.
WhatsApp, Instagram (DMs and comments), Facebook Messenger, TikTok, and a chat widget for your website. You manage all of them from one Chatfuel account.
Turn more chats into orders
Answer shoppers in seconds, recommend the right products, and let your team focus on growing the store.