Launch new products on WhatsApp with an AI agent
Announce every launch to the customers who want it, and let your AI agent handle the questions that follow, 24/7. It shares product details, saves who’s interested, and collects feedback right in the chat.
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- 18,000+ businesses since 2015
Launch buzz fades without fast answers
A launch brings a wave of interest. When the news goes unseen or questions wait for hours, buyers move on.
- Questions wait for hoursBuyers ask about prices and sizes, then wait for a reply.
- Announcements go unseenPosts and emails get buried, so loyal customers miss the launch.
- Same questions on repeatIngredients, sizes, and shipping explained by hand in every chat.
- Interest slips awayWho asked about the next drop gets lost across chats.
What is new product launch automation?
New product launch automation announces a product to your customers in a messaging app and handles the replies. On WhatsApp, the news goes out as a Meta-approved template to the contacts you choose.
With Chatfuel, an AI agent answers on WhatsApp, Instagram, and Messenger, shares product details from your knowledge base, saves who’s interested, and collects feedback.
How to automate product launches with Chatfuel
- ConnectConnect your WhatsApp Business number, plus Instagram and Messenger.
- Add the new productAdd photos, prices, sizes, and the launch date to your knowledge base.
- Create the announcementSubmit a template for Meta’s approval and choose your audience.
- LaunchSend it now or schedule it, and let the AI agent answer every reply.
How your AI agent runs a launch
NEWHi {{1}}! ✨ Meet our Botanical Face Oil: cold-pressed, light, and made for every skin type. Launch price until {{2}}.
Product launch use cases
- Pre-launch waitlistsTease what’s coming and save who wants it first.
- Launch announcementsReach every opted-in customer the moment it’s live.
- VIP early accessGive your best customers a head start with a private offer.
- Restocks and new variantsTell interested shoppers when new sizes, shades, or flavors arrive.
Manual launch vs Chatfuel AI agent
Your team still plans the launch. The AI agent handles the wave of messages, so no interested buyer has to wait.
| Factor | Manual launch | Chatfuel AI agent |
|---|---|---|
| Announcement | Posts and emails that get buried | A WhatsApp template in a private chat |
| Audience | Everyone, or lists built by hand | Segments by tags and attributes |
| Launch-day questions | Answered one by one, for hours | Answered in seconds, 24/7 |
| Interest | Lost across chats | Saved to each contact in Leads |
| Feedback | Asked for by hand, if at all | Collected in the chat and saved to the contact |
Learn more about launching on WhatsApp
- WhatsApp broadcasts
The complete guide to sending broadcasts that get read.
Read more - Create a template
Set up the photo, text, and buttons of your launch message.
Read more - Collect contact info
Have the AI agent save what each shopper is interested in.
Read more - WhatsApp marketing
Strategies and examples to grow your sales on WhatsApp.
Read more
New product launch FAQ
Create a WhatsApp template with a photo of the product, a short message, and a button to your store, and submit it for Meta’s approval. Then choose who gets it and send it right away or schedule it for launch day.
Contacts who opted in to your messages. Send it to your whole contact list or to a segment, for example VIP customers or shoppers with a certain tag. Meta sets a daily messaging limit for each number, and the limit grows as you keep sending quality messages.
Anything you add to your knowledge base: prices, sizes, ingredients, availability, shipping, and the launch date. It replies on WhatsApp, Instagram, and Facebook Messenger, 24/7, and passes the chat to your team when a person is needed.
You tell it what to note, for example which product a customer wants or their size. It fills these details in naturally during the chat and saves them to the contact card in Leads, so you know who to reach when the product arrives.
Yes. Send buyers a template that asks how they like the product. When they reply, the AI agent answers and saves their rating or comments to the contact.
The AI agent can share your product page or your payment link from Stripe, PayPal, or another provider when a customer is ready to buy. Chatfuel doesn’t process payments itself.
You can start with a free trial to connect your channels and test the AI agent. Broadcasts are part of the Chatfuel Business plan, and Meta charges for each template message separately. Plans are listed on the Pricing page.
Launch your next product on WhatsApp
Announce it to the right customers, and let your AI agent answer every reply.