Dmytro Kot

Industries

Facebook

<p>Social media is the second lead generation channel in real estate. It brings <a href="https://theclose.com/agent-survey-2021">44%</a> of new leads and only falls behind referrals in #1 place with 82%. Since most real estate work is done offline, keeping socials active comes with a bit of a challenge. Below are 5 ideas for social media put together with real estate in mind.</p>
<h2>Showcase local businesses</h2>
<p><a href="https://www.instagram.com/brokergayane">Gayane</a> is “Denver’s Most Charismatic Real Estate Agent”. She mostly posts listings, expert advice, home constructions videos and more. Another thing Gayane does are ‘local business review’ stories and videos. Such posts not only make her relatable, they also raise her credibility as a real estate expert in her area.</p>
<figure><img src="/cms/static/blog/62d571438e8975c9fe0b325e_gayane_ig.png" loading="lazy" alt="" height="906" width="1605" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGOoiA/m4OY0sHb9/fMHQ2GolyADg6uz6/+/fwFtAQnKjoSoMQAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Gayane showing Denver local spots in stories and posts</figcaption></figure>
<p>A story and a video example from Gayane’s Instagram</p>
<p>To adapt this idea to your business:</p>
<ol>
<li>Think of both popular and lesser known coffee shops or restaurants in the area of your listings.</li>
<li>Pick a place you want to showcase.</li>
<li>Make a short video or a story about the spot you picked.</li>
</ol>
<p>Remember, these reviews are a way to gain some social proof and show that you’re relatable. So, don’t overthink it. Talk about the food and service, the location and neighborhood the way you’d tell it to a friend. Reassure homebuyers (<a href="https://fitsmallbusiness.com/real-estate-statistics">40%</a> end up regretting location choice) that the location they’re picking is a good one by showing the neighborhood yourself.</p>
<h2>Ask what your audience thinks</h2>
<p>An active discussion in comments improves your engagement rate and shows Facebook algorithms that people are interested in your content. Look at how <a href="https://www.facebook.com/Etsy">Etsy</a>, an e-commerce platform, uses questions to encourage people to comment.</p>
<figure><img src="/cms/static/blog/62d571cfc006b7aba36cc580_vivaldi_nPygaxxsV5.png" loading="lazy" alt="" height="651" width="684" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AIGLh87X19/g4Nvb2wAAJCYAExIXHiBbW1wAAB4dAB0dGjY2YGxsAMLY2dzt7er09ubs7EGJGASxVsNUAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>A simple <a href="https://www.facebook.com/Etsy/posts/pfbid02fT9xXvEjkk1F5VoRvk9jbgDpn8wc7aLB7xsqxX42ZU214ruBM4XEjSRqccJT82ERl" target="_blank">question post</a> that generated almost 300 comments</figcaption></figure>
<p>To start using this idea, come up with a list of questions related to real estate. Here are some examples to get you started:</p>
<ol>
<li>Home renovation: Which cabinet style do you prefer? Which exterior style do you prefer? What kind of kitchen do you look for?</li>
<li>Home buying: How much does an average home sell for? What common mistakes first-time homebuyers make? Can you buy a home with a bad credit score?</li>
<li>Asking opinions: What state is the most popular among homebuyers? Is it worth buying a fixer-upper? How many rooms do you look for in a house?</li>
</ol>
<p>Use and expand on these examples and if you get stuck, don’t hesitate to google some more. You can go one step further and set up automated lead generation from the comments you receive.</p>
<h3>Generate leads from comments</h3>
<p>Automated lead generation is when a preconfigured bot responds to comments instead of you. Don’t worry, this is a bot compliant to Facebook rules. Here’s how it works, you sign up with <a href="https://chatfuel.com">Chatfuel</a>, connect your Facebook or Instagram page and create a conversation logic. You then connect a single or multiple posts to this logic and set automation live.</p>
<p>To generate leads from comments, use Comments Autoreply functionality. It lets you leave a public or a private reply to a new comment. Go to Flow Builder and choose Comments Autoreply, select your posts and add your response.</p>
<p>The response can be a simple message saying ‘Thanks, we appreciate your comment! Do you want to learn more about our products? ’ with a button to your website under it. Or the logic can be more complex. For example, a survey with multiple questions where the results and contact data are automatically sent to your email address.</p>
<p>Sign up with <a href="https://chatfuel.com">Chatfuel</a> to try lead generation from comments yourself.</p>
<h2>Share your expertise</h2>
<p>Educational posts address questions and concerns of your followers. These include obvious ones and the ones that your audience is not aware of. <a href="https://www.facebook.com/Zillow">Zillow</a> has a good example of a short, informative post.</p>
<figure><img src="/cms/static/blog/62d572276c52376fea0bf4e8_vivaldi_Viu8H65Kxg.png" loading="lazy" alt="" height="803" width="679" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAALklEQVR4nGNY/+7/kf//D/37z8Ag08egN59BoAnMUp3OwFrDwBB7kiHqOEP4EQB2kQ9w/hUAigAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Zillow <a href="https://www.facebook.com/Zillow/photos/a.344233548593/10160960164808594" target="_blank">explaining</a> how to sell a house for more profit</figcaption></figure>
<p>Don’t be afraid to experiment with the format of such posts: long or short, images or videos, expert opinion or industry news (more on this later). Here are some things you can talk about:</p>
<ul>
<li>Finance: mortgage, lender, market prices;</li>
<li>Home improvement: planning, renovating, furnishing;</li>
<li>Rules and regulations: legal, pre-approval, income and employment.</li>
</ul>
<p>Come up with a few ideas for any of these topics. Get into homebuyers shoes and think of some of their questions and concerns, then address those with an educational post. If you’re low on creativity, check out this list of <a href="https://criterium-lalancette-dudka.com/wp/wp-content/uploads/2019/11/100-Questions.pdf">100 before-you-buy questions</a>.</p>
<h2>Post industry updates</h2>
<p>New Mexico realtor <a href="https://www.instagram.com/elinevarez_">Eli Nevarez</a> shows a good example on how to keep your audience well informed. Keeping up with the industry news highlights your expertise on the market and awareness of the trends.</p>
<figure><img src="/cms/static/blog/62d5724fe463d2935627e8fd_vivaldi_tlmmYxCyRm.png" loading="lazy" alt="" height="597" width="673" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AGpgWWpeUd7d3vn6+gBdTU5yVkXc3+Ds6+sAQkBFLy403N7g9PPyAAwRHQAFGebn6P///8vEG/rPjqVTAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Eli <a href="https://www.instagram.com/p/CdrIdv2F807/" target="_blank">explaining</a> a recent change in First Time Home Buyers program</figcaption></figure>
<p>Such posts are very similar to educational ones, except they focus more on:</p>
<ul>
<li>Industry news;</li>
<li>Market updates;</li>
<li>Changes in regulation;</li>
<li>Changes in mortgage programs.</li>
</ul>
<p>If you’re looking for some solid sources for industry news, check out: <a href="https://www.realtor.com/news">realtor.com</a>, <a href="http://www.inman.com">inman.com</a> or <a href="https://www.housingwire.com/newsletter">housingwire newsletter</a>.</p>
<h2>Add testimonials</h2>
<p>In real estate, public opinion matters, with as much as <a href="https://www.outboundengine.com/blog/real-estate-marketing-benchmarks-report-is-here">43%</a> of real estate agents investing their extra marketing budget in referrals. To build up your reputation, include posts with the sales you close and show former homebuyers become now homeowners. For example, look at <a href="https://www.instagram.com/biancamorrison_realtor">Bianca Morrison</a> from Chicago, who includes videos with happy clients in their new home after closing.</p>
<figure><img src="/cms/static/blog/62d572711a439b30b7d244a7_vivaldi_vT3u6KRkUy.png" loading="lazy" alt="" height="595" width="669" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AKqVf6qdkN/f3/n5+wBrXlVsY1vj4uLx8fEAGAAASjUz4uLj9fX0AEEcAHBAH/Ht7P///xZMHiTzsAhwAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Clients <a href="https://www.instagram.com/p/CZfFA2kq0EJ/" target="_blank">celebrating</a> their home purchase with Bianca</figcaption></figure>
<p>Take several photos or make a video after closing the home, make sure to include your clients, interior and exterior of the home itself. For the description, provide details about: your clients’ story, how and why they chose that property, how your services helped them.</p>
<h2>Do more with your leads</h2>
<p>Applying these ideas should bring you more leads. Why not put qualifying and nurturing them on autopilot? With Chatfuel you can automate up to 98% of requests: responses to FAQs, replies to comments, booking appointments and calls. All done right in Messenger chat or Instagram DMs. Try <a href="https://chatfuel.com">Chatfuel</a> yourself, first 50 chats are free.</p>

Raise credibility, gain social proof, get more comments and generate more leads with these 5 social media ideas for real estate

Top 5 social media ideas for real estate

Use cases

<p>Newsletters are one of the most effective ways to deliver value to your clients. While emails still remain a tried and tested formula for sending newsletters, their effectiveness falls behind modern messengers like Snapchat, Messenger or WhatsApp.</p>
<p>A marketing industry giant HubSpot <a href="https://blog.hubspot.com/marketing/facebook-messenger-marketing-experiments">ran an experiment</a> to compare email and Messenger newsletters effectiveness. While email newsletters still delivered a decent open rate of 30% and a click rate of 2.1% they vastly underperformed Messenger newsletters with 80% and 13% respectively. That’s more than 600% higher engagement compared to email.</p>
<figure><img alt="table.png" src="/cms/static/blog/62861689ca8f1120c4325a58_fd1072cf0963cce3c22ba87206ccbd989dd41687cde155be3e20afa23d1f994eca57cd6012472b4645c54bd48565d348f0f6a21679321d5c42b23b7088f52b8e96cb8e2df40d7fe572247ebef869eff5b32e878a376a2ef278a44f24e61d999d6d852aa8.png" height="417" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGP4/++vHQODjpoQw5waACa9BLV0OBkfAAAAAElFTkSuQmCC" placeholder="blur"></figure>
<p>Moreover, Messenger newsletters are new. So new, that most Facebook businesses don’t know they exist. This gives you a chance to truly stand out and be among the first to unlock their untapped potential.</p>
<p>In this guide you’ll learn how Messenger newsletters work, how they are different from email newsletters and how to create your first Messenger newsletter campaign.</p>
<h2>What is a Messenger newsletter</h2>
<p>Messenger newsletter (officially ‘Recurring notifications’) is a brand new feature released in 2022 for Facebook Pages. It lets you create daily, weekly or monthly newsletter campaigns and send them out to subscribers right in Messenger chat. This newsletter can contain: product updates, special offers, news or any kind of promotional messages, unless they don’t violate Facebook guidelines.</p>
<p>Any Facebook Business Page can use Messenger newsletters. But to access this feature, you’ll need to <a href="https://https:://chatfuel.com">sign up for Chatfuel</a>. It’s a no-code tool that lets any business automate day-to-day their routine tasks, like replying to common customer question. In this case you’ll need it to create and send out Messenger newsletters.</p>
<h2>How is Messenger newsletter different from email</h2>
<p>Unlike emails, your whole communication with each customer is in one place — a Messenger chat. So if a subscriber wants to ask a question about what they’ve just read or contact you for help, they’ll just type in a message right there.</p>
<p>A Messenger newsletter offers a more concise, but interactive experience. An email typically has a longer format with title photos, headers, paragraphs and in most cases ends with a CTA (Call-To-Action) button. Due to Facebook guidelines, you are limited to one message per newsletter only, but don’t worry, you can still create eye-catching newsletters with multiple pictures, buttons and more.</p>
<p>Your newsletter is also spared of certain email quirks:</p>
<ul>
<li>it won’t get into spam folder;</li>
<li>it will avoid delivery issues;</li>
<li>it will appear as intended on multiple devices.</li>
</ul>
<p>Let’s look at an example. Lets say 1,000 people already receive a weekly email newsletter from your swimsuit store. They read about new arrivals, special offers and then click your CTA and go to your website. With a Messenger newsletter you can use galleries to make the same experience more interactive. Galleries work similar to Instagram posts, where your visitors can swipe through up to 10 cards. Each card has a picture itself, a description and a button. It makes it so much easier for a person to explore each card and decide which one they want to buy.</p>
<figure><img alt="NTN galleries.gif" src="/cms/static/blog/6286168a5e0b73baf81cf959_32c69911aa63afa49ed4fb1b8bb2875fca268210a82c07cccf4dc24ba2f656fc3a53bbafc034416a3e070e421b410c77124600f91e019e359eae96cefa9ff787765965e03b12d33a3294d6a4a292255a8d88a3d45e6f606077b483bd6c1ce343771a7866.gif" height="942" width="1514" placeholder="blur"><figcaption>A newsletter with latest blog posts to build brand loyalty</figcaption></figure>
<h2>Who can benefit from a Messenger newsletter</h2>
<p>Any business that offers services or sells something via a Facebook Page. Some examples:</p>
<ul>
<li>Creators;</li>
<li>Educators;</li>
<li>Online retailers;</li>
<li>Entertainment;</li>
<li>Health & Beauty;</li>
<li>Restaurants.</li>
</ul>
<h2>How to send a Messenger newsletter</h2>
<p>First, get your letter ready. Creating a Messenger newsletter follows the same steps as a regular email newsletter: figure out a goal, gather content and design a template. Next, you’ll need to subscribe a visitor or a client to your newsletter. You can subscribe anybody who messaged your Facebook Page or left a comment by sending them a special message with a subscription button. After they subscribe, you will be able to create campaigns and send daily, weekly or monthly messages.</p>
<p>There is only one rule you need to keep in mind. You need to subscribe a person to your newsletter within 24 hours after their last message.</p>
<h3>Subscribe your readers</h3>
<p>First, you’ll need to <a href="https://dashboard.chatfuel.com/sign-in">register at Chatfuel</a>, it’s a tool that lets you create newsletter campaigns for Messenger. After you do the initial setup, go ahead and create one or several Flows. A Flow is a conversation logic that is automatically triggered when a user sends a message. It is activated when a user interacts with your page by sending a direct message, leaving a comment under one of your posts, etc. Remember those pop-up chat windows that offer answers to common questions, as if you are talking to an agent? Flows are what’s going on under-the-hood.</p>
<p>Next, you need to add a special subscription message. You can add it anywhere you want, but in general the end of the Flow makes the most sense. After you do, your users will be able to subscribe by clicking a button and you can start crafting your first newsletter.</p>
<figure><img alt="NTN notify button.gif" src="/cms/static/blog/6286168ad3e2e8b016adb12c_7b67baf69ea00ab56e4d11fc6c38b05ddc36c3e52a6b57601b819a803e0e589af127014d151e17311d4635325d44577e14e979a0261e2327c8fec9c18b08aff2321c508510175d2d4532f21f3aabceaed6ecee1e3b11c8ce1a85cbd56c92debe6b8ac935.gif" height="940" width="1336" placeholder="blur"><figcaption>Visitors receive a subscription request</figcaption></figure>
<h3>Send your newsletter</h3>
<p>Creating newsletter campaigns is done in the separate Reengage tab that works the same way as any email automation platform. First you choose details of your campaign: date and time, topic, segments of your audience. Next, you add your content. Try to experiment with adding photos, using galleries, buttons and spicing it up with emojis. After you’re done editing, enable your newsletter campaign.</p>
<h2>Create your own Messenger newsletter</h2>
<p>Messenger newsletters are available to all <a href="https://chatfuel.com">Chatfuel</a> users. Try following this guide and create your own newsletter campaign. You can see how it works on your own Facebook Page. First 50 chats are free which is enough for you to get familiar with Chatfuel, try newsletters and other available features.</p>
<p>Newsletters is just one of many features available for Facebook automation. If you enjoyed reading this guide and want learn more about automation, see how you can <a href="https://chatfuel.com/blog/attract-customers-facebook-faqs">use FAQ buttons to attract more customers</a>.</p>

Do you want to get 600% higher engagement compared to email? Then, read about the new Facebook feature—a newsletter right in Messenger.

How to create a newsletter in Facebook Messenger

<p>Persistent Menu is a powerful tool to engage users and help them navigate through your chatbot. Users always see this button in a chatbot so that you can benefit from this feature. This article will explain what Persistent Menu is, how it can help your business, and how to set it up in a couple of minutes.</p>
<h2>What is Persistent Menu</h2>
<p>Persistent Menu is a button in the bottom right-hand corner of the Messenger menu that users see as a burger or three horizontal lines. Persistent Menu helps users find what they are looking for with ease. It works as a restaurant menu — you give users a set of meals, and they choose what they want.</p>
<p>Adding a Persistent Menu can be challenging. You are to know codes and how to program, as you’ll have to put a special code in the right place and launch the program. For lots of businesses, it’s not an option.</p>
<p>It’s much easier with Chatfuel, a no-code visual chatbot builder. Just use the templates and customize them for your case. No programming and special knowledge are needed.</p>
<figure><img alt="How to set a navigational menu " src="/cms/static/blog/6253d53581a540be6c335312_b57cd6f2964277b9739824670c4aa62bb4752d16a5e71a402d33374db055c3265898c1b825e0c3325aae569fec4e91c8eed43f9af70ee2833533ffacd95c819a78f2e2ee35db8ee5b516c8c9a7499fe361e861071f7dbd75b5ddd12bf3f11cc18a36ed6f.png" height="887" width="1487" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AAEIFv///+Dg4O3s7QABCRj////c29zt7OzGORD6c0ZTjgAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Where to find a Persistent Menu in a chatbot Flow</figcaption></figure>
<p>The main use of Persistent Menu — is a core navigational menu. So, let’s set it up.</p>
<h2>3 must-have buttons in your Messenger Main Menu</h2>
<p>You can add up to 3 buttons in a Persistent Menu, so narrow down what’re the most important actions for your user. You can set up what works for you, but, based on our clients’ use cases, the most useful buttons are:</p>
<ul>
<li>Restart the bot — so users can repeat their actions or choose other options they need. For example, they booked a table at a restaurant in a bot a month before, and now they want to order delivery from the same restaurant. So they can restart a bot and choose other buttons this time.</li>
<li>Unsubscribe — give users the ability to finish the conversation. <a href="https://blog.hubspot.com/marketing/why-consumers-subscribe-to-email">Hubspot proved</a> that 9% of email subscribers cancel their subscriptions because the content is no longer valuable. And as to chatbots — users start communication when they have a specific request. Of course, when the request is fulfilled, many users want to stop communication.</li>
<li>Any button useful for you and your clients. For example, a ‘Take Quiz’ button, if you want to offer clients to take a product recommendation quiz. A quiz helps to increase sales with the help of gamification. Users answer questions like ‘What’s your favorite animal? ’, ‘Which film you’d rather watch with your friend? ’. And the bot gives a recommendation, which T-shirt to order, depending on user preference. Users feel special, and you engage the customers to your shop more.</li>
</ul>
<figure><img alt="3 must-have buttons in your Messenger Main Menu" src="/cms/static/blog/6253d5354a18756e33459a00_658d724b3c07038c1ac682d196d6dc4298377857161affc2173de43fa6ced850792ee263fe2f1b10877815396ae90b09ab0d77ff7dee5a326a11076a753318b617dc627213e550edd50d12293417134f4c76e0c0153035b4a497052aa136fedeada7a567.png" height="577" width="830" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAALUlEQVR4nGOQl5cXERG9fuPm////GdavW7d+3br37969f/eO4ffv3/fv3YNwALjDGu6fNIA8AAAAAElFTkSuQmCC" placeholder="blur"><figcaption>A ready-made Persistent Menu in a Chatfuel builder</figcaption></figure>
<p>The menu title is limited to 30 characters. You can add emojis or leave the buttons with text only. Instead of text, you can add a link to any block or URL. Learn more about formats in our <a href="https://docs.chatfuel.com/en/articles/925465-media-assets">Help Center</a>.</p>
<h2>How to set a navigational menu</h2>
<p>Now you know, which buttons to add. Open <a href="https://dashboard.chatfuel.com">Chatfuel dashboard</a> to set up your navigational menu.</p>
<ol>
<li>Open the Flow tab and create a new Flow. Double click the canvas space, then Entry Points → Persistent Menu. Now it’s on your canvas.</li>
<li>Add 3 buttons. For example, restart the bot, unsubscribe, and any other button you want. Drag your button to the top — it’s the most important action for your business.</li>
<li>To enable your Persistent Menu, tap a toggle on the right top angle.</li>
</ol>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/DWovaAjFOOk" title="How to Use the Persistent Menu Entry Point in Chatfuel"></iframe></figure>
<p>Note that you can only have one Persistent Menu enabled in a chatbot.</p>
<h2>Localize the menu</h2>
<p>If your audience is multilingual, localize the navigational menu by clicking on the Localization button in Persistent Menu. After that choose a language, and set the names of the buttons in a chosen language.</p>
<p>Note that it won’t localize the whole chatbot, only three buttons in the Persistent Menu.</p>
<p>Read more about setting multiple languages in our <a href="https://docs.chatfuel.com/en/articles/2931038-multiple-languages">Help Center</a>.</p>
<h2>Disable user input</h2>
<p>If you want to collect user emails, but the user input is disabled, the users won’t be able to send you their emails. So make sure you don’t have such a goal. But the advantage of disabling the input is that users will be more likely to move through your flow from beginning to end. This is useful if you offer users to take a quiz — they’ll just press on buttons and stick to the flow.</p>
<p>To disable user input flip the switch on the top left corner.</p>
<p>Note that if you disable user input, it’ll be disabled for the whole chatbot, not only for the flow.</p>
<h2>Improve your automation today</h2>
<p>Persistent Menu allows businesses to navigate the users through the flows and concentrate them on the main business goal in a messenger. It’s time to make your own menu! Start creating a useful Persistent Menu in Chatfuel. Our user-friendly platform helps to do it in a couple of minutes. Just <a href="https://dashboard.chatfuel.com">sign up</a> and test your new menu on the first 50 conversations — it’s free.</p>

This article will explain what Persistent Menu is, how it can help your business, and how to set it up in a couple of minutes

Engage and navigate users with a Facebook Messenger Persistent Menu

Features

<p>Any business wants to grab new customers right away. And if you run a Facebook Business Page, there are several core things you already have in place to do that. You added relevant contact data, so your clients can contact you. You keep your page active by adding new posts regularly. Your clients can ask you questions by sending a message to your business. But what if you could take it up a notch? Your clients could get a response quicker and you could go as far as generating more leads on autopilot. Below we’ll show you how to do this by setting up FAQs for your Facebook Page.</p>
<h2>What are Facebook FAQs?</h2>
<p>Frequently asked questions or FAQs are an efficient tool for Facebook Pages. They let you create a list of the most asked questions with answers on your page. It helps your clients get an answer to their question right away. Let’s say you sell toys. With FAQs you can add questions about shipping, payment methods and refund policy. If a client is interested and wants to send you a message, they will see these questions after they open a chat window. When they click any of these questions, they will receive an answer instantly. This lets you start an interaction with a customer before they think about going to competition.</p>
<figure><img alt="FAQs buttons on a Facebook Page" src="/cms/static/blog/6214e510a7aed594a66eeb22_c7ad8fc4d4e93041cb50206476509ab0749d539ef7af89ab8997506ee53ae4505867f7724b277f91389b1caa3454681f620e9d7b898864689b8b0ac4bb74be53a888e9876acb2eb0281293436f8d4d94679204e28bbe13286cc9cc2ed5babf3415a0dab3.png" height="532" width="1261" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AM3KydbU0svX59zl7wD3+fujp6cJBQCjo6L2yhDolw1iXwAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>This is what FAQ buttons look like for your customers</figcaption></figure>
<h2>How to set up basic FAQs for your Facebook Page</h2>
<p>If you want to set up a simple question-response logic, you need to turn on Frequently asked questions in <a href="https://business.facebook.com">Meta Business Suite</a>. Open up business settings, select Inbox in the sidebar menu on the left. Click on Automated responses in the top right corner and choose Frequently asked questions. Choose Messenger as your platform and start adding questions and replies. After you added everything, switch the toggle on top to turn it on and save changes. If you find that this is enough for your business, you are all set. Now your customers can get an answer to their question in no time. In the next step we’ll show you how to go even further and put your lead generation on autopilot.</p>
<h2>How to set up FAQs to generate leads</h2>
<p>Simple question-answer logic is a great first step and it will help you attract more customers. But the problem is, it basically works as a knowledge base. It doesn’t feel like a conversation with a person. Luckily, there is a way around. Setting up automation. It can help to give your clients more specific info for their case. To make FAQs generate leads for us, we will use Chatfuel. It is a no-code automation platform, which is developed with small and medium business in mind. Before we continue, <a href="https://dashboard.chatfuel.com/sign-up">sign up</a> with Chatfuel and connect your Facebook Page. Read our <a href="https://docs.chatfuel.com/en/articles/2568024-getting-started">guide</a> to learn how to do it.</p>
<h3>Set up keywords for your questions</h3>
<p>After creating an account, you need to set up keywords. Keywords let automation recognize a question a customer sends. Then, AI sends your client to an appropriate conversation logic. Don’t worry, you’ll set up a logic in the next step. For now, just make sure that your keywords and the questions you set up earlier are identical. First, open Keywords tab in the sidebar menu. On this page you need to duplicate your questions from FAQs you set in Facebook. On the top of the page you can switch between Facebook and Instagram. Notice that Facebook is selected by default. Click Add Keyword and copy your question. Then, set a Flow as response to it. If you have more than one question, do the same for each one. After you finish adding keywords, head to Flow tab.</p>
<h3>Build automation in Flows</h3>
<p>Next, you need to set up a response itself. Earlier you added one or more Flows. Simply put, a Flow is your conversation logic. If you have more than one Flow, you need to build such logic for each one. First, click Add content to start adding your response. There are several things you can do, but in our case, we want to generate more leads. To do this, add a block called Collect Emails or Collect Phones. These blocks let your customers leave their emails or phone numbers. Chatfuel then saves this information. After you finish adding content, turn on your bot. Your customers now follow your Flow based on the keyword they entered. Play around and improve your Flow. Or if you don’t want to start from scratch, use our pre-made template. <a href="https://dashboard.chatfuel.com/sign-up">Sign up</a> with Chatfuel to start using automation.</p>
<p><strong>Bonus tip:</strong> You can use a built-in CRM to find customer information like emails of phones. Another option is to use our Google Sheet integration. It’s a great way to export data from Chatfuel. Any time a client leaves an email or a phone number, your bot will send this info to a spreadsheet automatically. Add Google Sheet integration to your Flow to connect your account and chose which data you want to export.</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/AJtli4-GDQM" title="How to add FAQs to a Facebook Page | Chatfuel"></iframe></figure>

Facebook Page offers a powerful Frequently asked questions feature. You can set up FAQs to generate more leads with Chatfuel automation.

How to attract more customers to your Facebook Page with FAQs

Bojana Vojnović

<p>Rome wasn’t built in a day, and neither is customer loyalty. To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.</p>
<p>Great customer service is an extremely valuable tool for building exceptional experience and more loyal customers. That’s why we’ll explain how customer service makes a huge impact on your business and give you concrete ideas for <a href="https://chatfuel.com/blog/chatbot-for-customer-service">making improvements</a> to your current offerings.</p>
<h2>Customer acquisition vs. customer retention</h2>
<p>One of the age-old questions in customer marketing is: should you focus your efforts on customer acquisition or customer retention? There is no “right” answer, but both are important for building a sustainable business.</p>
<p>Acquiring a new customer, although necessary, is <a href="https://www.huify.com/blog/acquisition-vs-retention-customer-lifetime-value">five times more expensive</a> than retaining an existing customer. Loyal customers are also more likely to make a purchase from you since they are already familiar with your brand, products, and experience.</p>
<p>So, how do you get customers to keep coming back? Offering great customer service is one of the most powerful ways to retain the customers you’ve worked so hard to acquire.</p>
<h2>What influences customer loyalty?</h2>
<p>Customer loyalty is influenced by the perceived value you bring to your customers, brand trust, and customer satisfaction—all of which can be increased through having great customer service.</p>
<p>A reported <a href="https://www.nextiva.com/blog/customer-service-statistics.html">96% of customers worldwide</a> say customer service is an important factor in their choice of loyalty to a brand, and the vast majority are willing to spend more if it means receiving great customer service in return.</p>
<figure><img src="/cms/static/blog/610a694aecea9356b0ce9cfd_01-min.png" loading="lazy" alt="" height="2336" width="4160" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/AAADZmJp2b23//nr/wDBiv//zv9+hv+2rf+//RDfJjVuLgAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>When asking consumers what impacts their level of trust with a company, offering excellent customer service ranked <strong>number one</strong>.</figcaption></figure>
<h2>How loyalty is built with customer service</h2>
<p>A great customer service strategy, at its core, means having a consistent game plan for addressing all types of customer questions and feedback.</p>
<p>If you can deliver answers quickly, efficiently, and politely, your customers will be much more likely to return.  To improve your strategy, here are a few key areas you should evaluate:</p>
<h3>Through your onboarding process</h3>
<p>Whether your onboarding process is human-led or automated, it’s a critical part of <a href="https://chatfuel.com/blog/customer-loyalty-chatbot">building customer loyalty</a>. Onboarding is one of the first interactions your customers have with your company, so it’s extra important to make sure they have a positive experience. If you have a self-guided onboarding process, give your customers opportunities to seek more information whenever possible.</p>
<h3>Through self-servicing options</h3>
<p>If your product or service is complex enough to require more detailed tutorials, it’s a smart idea to build out a knowledge base or support center. Your knowledge base can contain in-depth articles on product features or short, <a href="https://www.youtube.com/watch?v=A499Eeq9Lq8">easy-to-read FAQs.</a> The easier it is for your customers to find the answers they need, the better.</p>
<h3>Through agent-assisted support</h3>
<p>Your agents may be responsible for chatting with customers through several different channels, including phone, online chat, email, and social media. High levels of customer retention stem from consistent and compassionate service.</p>
<p>Train your agents and check-in with them regularly to ensure they are handling customer interactions with the same level of excellence across the board. Go for meaningful conversations, rather than just closing as many tickets as possible.</p>
<h3>Through feedback implementation</h3>
<p>Evaluating your strategy and performance to make your service even better is always a good idea. You should be examining feedback from your customer service team as well as your customers. Ask customers how they feel about your service <a href="https://surveysparrow.com/blog/guide-product-feedback">via feedback surveys</a> on social media or <a href="https://blog.lemlist.com/best-email-verification-tools">email</a>.</p>
<p>Similarly, survey your team members to identify strengths and pain points in your current strategy. These are just a few of the many proponents of implementing a successful customer feedback loop.</p>
<h2>4 parts of customer service you can automate</h2>
<p>Good customer service doesn’t necessarily have to be entirely human-powered. Your customer service strategy may actually benefit from being partially automated.</p>
<p>If you want to provide round-the-clock, consistent service and let your agents handle more complex cases, here are a few areas of customer service that may be worth automating.</p>
<figure><img src="/cms/static/blog/610a6ac9b289383ee9949a25_03 (1)-min.png" loading="lazy" alt="" height="2336" width="4160" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGNgYHU/fvH/s5f/+Y1mMTCwO3z++f/i9f8Myo0Ao8ANCq2U2Y0AAAAASUVORK5CYII=" placeholder="blur"><figcaption>Automating services is made easy with chatbots</figcaption></figure>
<h3>1. Your onboarding</h3>
<p>An <a href="https://chatfuel.com/blog/onboarding-chatbot">automated onboarding flow</a> lets your customers get situated with your product or service at their own pace.</p>
<p>For example, you can use a chatbot to create automated flows that are as simple or complex as you’d like. A chatbot can walk your customers through a proper onboarding checklist, recommend related tutorials or videos from your support center, or guide them through certain features in more detail based on how they interact.</p>
<h3>2. Frequently asked questions (FAQs)</h3>
<p><a href="https://www.youtube.com/watch?v=A499Eeq9Lq8">How to Automate Customer FAQs on Facebook Messenger</a></p>
<p>If you have a running list of the questions your agents get asked the most often, you can save a lot of time and effort by integrating them into a chatbot. Once it’s been programmed, a bot can anticipate what your customers are looking or asking for, and deliver those answers quickly.</p>
<h3>3. Advanced routing to the right teams</h3>
<p>When phone calls can’t be routed to the intended recipient, it creates a frustrating experience for both you and your customers. <a href="https://www.nextiva.com/blog/what-is-call-routing.html">Call routing</a> is a great tactic to ensure that customers who reach your business by phone will be able to speak with the person or department that can provide the help they need.</p>
<p>With routing, customers will hear a list of departments they can speak with and the action required to connect, i.e. press “1” to speak with the billing department, press “2” to speak with customer support, and so on.</p>
<p>In addition to connecting customers with the right people, automated redirections of calls also reduce wait times and can give you the option to forward calls to a partner or outside firm when you’re unavailable. Given these benefits, it’s no surprise that call routing is a proven way to boost your customer satisfaction ratings.</p>
<h3>4. Keeping databases</h3>
<p>Detailed database-keeping is essential for providing exceptional service. A <a href="https://blog.appsumo.com/crm-software">Customer Relationship Management system (CRM)</a> that integrates with your communication channels (phone calls, texts, emails, chatbots, etc.) will help your customer service team capture notes and information about customer interactions. You can then refer back to this data to make more informed decisions to increase customer loyalty.</p>
<h2>Investing in loyalty pays off in the long run</h2>
<p>Building up your customer service strategy to increase customer loyalty can help you cut costs and generate more revenue. A loyal customer is easier to sell to, cheaper to maintain, and tends to <a href="https://blog.smile.io/repeat-customers-profitable">spend more on new purchases</a>. They’re also more likely to recommend you to others, making them one of the most valuable acquisition tools. Customer service has immense benefits for your bottom line and is a powerful way to set yourself apart from others.</p>

To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Why Great Customer Service Builds More Loyal Customers

Chloe West

<p>For apps and software companies, properly onboarding new users is crucial. Your goal is to help them find success on your platform as soon as possible so that they’ll become a long-term, satisfied customer. Having a human agent run personal onboarding sessions with each new users and checking in with them frequently would be ideal. But of course, that would take major resources that most companies can’t reasonably provide.</p>
<p>Instead, some software companies are turning toward chatbots to manage and improve their user onboarding process. Whether the user has just signed up or is logging in for the first time in a while, a chatbot can help guide them toward success with your app.</p>
<h2>Why chatbots make excellent tools for user onboarding</h2>
<p>Chatbots—especially those integrated with Facebook Messenger—are useful for <a href="https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot">lots of different sales and marketing tasks.</a> They can <a href="https://chatfuel.com/blog/lead-generation-on-autopilot">generate leads</a>, recommend products, <a href="https://chatfuel.com/blog/lead-generation-on-autopilot">answer FAQs</a>, and more. The characteristics that make chatbots so helpful in these use cases are the same ones that make them helpful in the <a href="https://www.liveagent.com/blog/a-complete-guide-to-an-effective-customer-onboarding-program">customer onboarding</a> process.</p>
<p>The main one is that chatbots are available any time, 24/7. They don’t need time off like human agents do, which means they’re ready to help your customers at any time of day or night, in any time zone. That means they can onboard new users or engage returning users whenever, helping retain customers for your business while you sleep.</p>
<p>In addition to their constant availability, here are a few other reasons chatbots are fantastic tools for customer onboarding:</p>
<h3>Chatbots can offer personalized experiences 👥</h3>
<p>Messenger chatbots can pull data from the user’s Facebook profile, or from past conversations with them (if applicable). They can also gather information about the user by asking them questions within the bot, or importing information from your CRM or <a href="https://leadgenapp.io/multi-step-or-single-step-forms-how-to-get-the-best-conversions">multi-step forms</a>. From there, your bot can use these details (stored in the form of user attributes) in conversation with the user, so the whole experience is personalized to them and their needs.</p>
<p>For example, the chatbot could have the customer’s name, their signup date, last login date, etc. all at hand. When it incorporates this information into the conversation, the customer knows that the advice they’re receiving is specific to them. They’ll feel listened to and will enjoy a better user experience, since they’ll be more likely to get assistance that’s relevant to their situation.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5e1ddead74_User Onboarding chatbot.png" loading="lazy" alt="" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/APv7+////0dLTjg8QgDw8PD29/kcHSACAgIA+vr6////MjM0IiIjxHkUhXfTqqgAAAAASUVORK5CYII=" placeholder="blur"><figcaption>Here's a simple example of how a chatbot can incorporate personal details into the conversation, like the user's name.</figcaption></figure>
<h3>Chatbots are easy to customize for your brand ⚙️</h3>
<p>Your chatbot, like any other marketing channel or tool, should be an extension of your brand. That means you should write copy for it that matches <a href="https://chatfuel.com/blog/craft-a-brand-voice-that-converts">your brand voice</a>. You can <a href="https://chatfuel.com/blog/chatbot-names">give it a name</a> and a personality that will resonate with your users. And of course, you can equip it with all the information they need for a smooth <a href="https://academyocean.com/blog/post/the-best-onboarding-plan-for-a-b2b-saas-company">onboarding process</a>, including answers to all the common questions new users have when interacting with your product.</p>
<p><em>Here’s how to set up your chatbot to answer common FAQs about your app or platform.</em></p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/A499Eeq9Lq8"></iframe></figure>
<h3>Chatbots can save you time ⏱️</h3>
<p>Each member of your customer success team is only one human. There will be times when they’re simply too busy to respond to new-user questions immediately, or even within the same day. This is where chatbots can step in and assist.</p>
<p>A Messenger chatbot can manage an unlimited number of user conversations at once. They can provide all the basic onboarding information and answer up to <a href="https://www.invespcro.com/blog/chatbots-customer-service">80% of routine questions</a>, taking all that work off the plate of your human customer service team. That way, you can have dozens, hundreds, or even thousands of new users being onboarded by your chatbot at once. The bot can send only the ones with complex inquiries through to <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">a live chat session</a> with your human support team, so they’re not overwhelmed or wasting time answering repetitive inquiries.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb1580dead75_Chatbot live chat.png" loading="lazy" alt="" height="509" width="980" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AN/g4urm5u3r7Njb3QD39valo6MFBwqpsb0EAxGnFEv0WAAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Setting up live chat for your chatbot takes just two clicks in Chatfuel! <a href="https://docs.chatfuel.com/en/articles/849315-live-chat" target="_blank">Here are the full instructions.</a></figcaption></figure>
<h3>Chatbots are easy and pleasant to interact with 😄</h3>
<p>Create an onboarding experience your users will actually enjoy! Because chatbots are still a bit of a novelty for many consumers, interacting with them can be a unique and fun experience. Plus, they’re easy to use. As long as you avoid the common bot-building mistakes and have your chatbot give clear instructions, even inexperienced and non-tech users will go through its onboarding process easily. And the easier your chatbot is to use, the more successful the onboarding process will be, which leads to higher customer satisfaction and lower <a href="https://www.realbookies.com/4-tips-for-preventing-customer-churn-3599">customer churn</a>.</p>
<h2>How to onboard new users with a chatbot</h2>
<p>If we’ve talked you into considering chatbots to onboard new users into your app or software, let’s get into the next step: the how-to. Your onboarding chatbot will need to be customized closely for your specific platform or tool. But the basics are the same for any business. Just follow these three steps.</p>
<h3>#1. Map out your onboarding process</h3>
<p>First, you need to list out the key steps of your onboarding process. What needs to happen first, next, and last? What are the crucial pieces of information new users need to know? Which common questions need to be addressed right away? If you’ve already got an onboarding process on another channel (like email), you can use that framework to guide you here.</p>
<p>You might use pen and paper or a <a href="https://www.visme.co/flowchart-maker">flowchart tool</a> in the early stages of this process, to help organize your ideas. Or, you can jump right into Chatfuel’s visual, drag-and-drop <a href="https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow">Flow Builder</a> to start mapping out the flow this way.</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/HX-zA-DkPaU"></iframe></figure>
<h3>#2. Create your list of initial questions</h3>
<p>Asking a few questions is arguably the best way to start a customer onboarding experience for your software or app.</p>
<p>First, the bot can store the user’s answers to these questions as user attributes. You can then use them for research and <a href="https://www.conversific.com/blog/customer-analysis-behavioral-segmentation">customer analysis</a>. These questions might allow free-form user input (using the Save User Input plugin) or offer multiple-choice options (using quick replies). Some examples include:</p>
<ol>
<li>What are your goals for using [name of tool or app]?</li>
<li>What industry do you work in?</li>
<li>How big is your company?</li>
<li>How did you hear about us?</li>
</ol>
<p>Second, the chatbot can use the customer’s answers to the questions to customize and guide the onboarding experience it provides them. For example, your Messenger chatbot could ask new users:</p>
<ol>
<li>Is this your first time using a tool like ours? (Yes/No)</li>
<li>Would you prefer to start with X or Y?</li>
<li>Do you want to learn how to do X, Y or Z?</li>
</ol>
<p>After all, brand-new users won’t always know exactly what to expect from your service or what they can do, so it’s a good idea to put together questions that can guide them. Figuring out these questions should be relatively easy for you. You’re the one <a href="https://mariopeshev.com/entrepreneurs-running-business-customers">running your business</a>, so you know exactly what you want customers to get out of your app or software.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0770dead76_Onboarding chatbot questions.png" loading="lazy" alt="" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAKUlEQVR4nGP4//9/SEiona3D////Gf7//6+sosbELALlxMbFu3p4ATkAra0WHk3Meq0AAAAASUVORK5CYII=" placeholder="blur"><figcaption>A chatbot can start the onboarding conversation by asking a series of questions.</figcaption></figure>
<p>Once you’ve created the list of questions you want your Messenger chatbot to ask, you can set them up in Chatfuel’s Flow Builder easily. Just type the question into a text box and drag and drop the arrow to connect it to the next one. <em>Learn more about <a href="https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow">the basics of using Flow Builder</a>, or get expert tips on conversational design for chatbots.</em></p>
<h3>#3. Test and monitor your chatbot</h3>
<p>Before you launch your chatbot for all new users, you should test it. Have a few colleagues go through the flow to make sure it includes everything it should. Then, have a few beta testers try it out too. Choose people who have never used your software or app before, so you can get a real sense of whether the chatbot provides clear, useful instructions for new users. Take all their feedback into account and make the necessary adjustments.</p>
<p>And once you launch your chatbot, keep an eye on its stats and make changes as needed over time. You can use Chatfuel’s built-in stats to help you track how many users are going through the bot, and where they get stuck or drop off, if applicable. You can also have your chatbot ask users to rate their onboarding experience at the end of it (and even leave comments). Then, you should regularly make changes and updates to your bot based on all of this data.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbe957deacf8_Chatbot statistics.png" loading="lazy" alt="" height="248" width="584" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/ANTZ39/k5/z///T09gDu8fTQ0NEDAwPR0tUNZBLUzcwVQgAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Chatfuel shows basic stats for each card in your chatbot's flow, so you can easily monitor performance and make adjustments based on user behavior.</figcaption></figure>
<h2>Tips for building an excellent onboarding chatbot</h2>
<p>Keep these tips in mind to create an outstanding onboarding process via bot, so you can engage and retain even more new users.</p>
<h3>Use images, GIFs, and video in your chatbot 🎥</h3>
<p>When it comes to using a new app or piece of software, you’ll find that most users are visual learners. That means you should make use of images, GIFs, and video in your chatbot, so users can see its instructions and advice in action. Plus, media like this helps keep users engaged till the end of your onboarding sequence.</p>
<h3>Write copy for an eighth-grade reading level 📖</h3>
<p>Readability is important for any type of sales, marketing, or support collateral—but it’s especially important in onboarding. The way you write copy for your onboarding chatbot can be the difference between users staying engaged and going on to be life-long customers of yours, and users dropping off and abandoning your tool altogether.</p>
<p>Around <a href="https://readable.com/blog/the-flesch-reading-ease-and-flesch-kincaid-grade-level">80% of adults</a> can read at an eighth-grade level, minimum. So it’s wise to keep your chatbot’s copy around this level for maximum readability. Use short, simple sentences. Avoid jargon and industry-specific acronyms (or define them clearly, if you do use them). You can even put your chatbot copy through a tool like the <a href="http://www.hemingwayapp.com">Hemingway App</a> to test its readability and get suggestions improvement.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb8402dead77_Readability app.png" loading="lazy" alt="" height="1098" width="1928" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGMoLS1taGhYv2FDWXUdw+vXrz99+nz29CkxXgYAvFMOexm6wU4AAAAASUVORK5CYII=" placeholder="blur"><figcaption>Tools like the Hemingway App can help you make sure your chatbot's copy is readable and accessible to your entire audience.</figcaption></figure>
<h3>Make it easy for users to chat with a human instead 👩🏾‍💻</h3>
<p>Not being able to find the answer to a specific question about your app or software is frustrating for users. If they have an issue or inquiry about your platform that the chatbot doesn’t address, let them use <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">live chat</a> to connect to one of your human agents right away. The longer you keep them waiting or make them search for the solution themselves, the less likely you are to retain them as a customer. Set up your chatbot to handle as many questions as possible, but keep some human agents on deck to jump in and help as needed.</p>
<h2>Try a chatbot as your new onboarding method</h2>
<p>Any app or software company knows that onboarding is one of the most crucial steps in the customer lifecycle. When you use a Facebook Messenger chatbot for onboarding, you can offer a unique, interactive, and trackable way to onboard users. Your chatbot can offer all the information new users need and can answer most of their questions. As a result, you’ll save time and resources and will retain more customers in the long-term.</p>
<p>To build an onboarding chatbot for your software or app, <a href="https://dashboard.chatfuel.com">sign up for a free Chatfuel account</a> today. There’s no coding or previous knowledge required to use our platform; just use our visual builder to drag and drop text and other elements into your bot’s flow. Happy botting!</p>

The onboarding process is crucial for any app or software. Here's how to use a Messenger chatbot to onboard new users.

How to Use a Chatbot to Provide an Engaging, Informative User Onboarding Experience

Angela Skowronek

<p>Automating lead generation means allowing the company to focus on more pressing matters maintaining contact with customers. Chatbots can take some weight off your shoulders in this endeavor. According to APSIS, a four score of automation software marketers drive increased leads, and 77% convert more leads than those who don’t. This article will show how you can embed automation and how it can benefit your business.</p>
<h2>Challenges that business faces</h2>
<p>Sourcing high-quality leads is tricky, whether you create helpful content that leads prospects down the funnel or attracts cold prospects. There are three main challenges that businesses usually face:</p>
<p><strong>Not enough high-quality leads</strong>. Improving the quality of leads is one of the most important goals for two-thirds of marketers, according to Ascend2. Some marketers turn to lead generation agencies, and not all get the desired result.</p>
<p><strong>Too many leads</strong>. Wrong targeted ads and giveaways can bring many leads. But, if resources are limited, companies can spend too much time on leads that <a href="https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot">turn out to be unqualified</a> or miss their chance with high-intent prospects.</p>
<p><strong>Personalizing experience for new users</strong>. According to an Accenture survey, consumers are more likely to shop with brands that offer relevant recommendations. In addition, tailored experiences that keep users engaged demand constant human interaction.</p>
<p>Automation can solve these challenges. It is more accessible than ever to businesses of all sizes. You can use an online platform as a <a href="https://chatfuel.com">no-code tool</a> to create different types of automated systems. <a href="https://funneloverload.com/lead-generation-statistics">80% of marketers</a> say they’ve found that automation like chatbots generates more leads and conversions than other methods.</p>
<h2><strong>How chatbots expand your lead generation sales funnel</strong></h2>
<p>Messages from <a href="https://chatfuel.com/blog/future-of-chatbots-based-on-data">chatbots have 80% open rates</a>, while emails only have 20% on average. Automation also has 35% click-through rates on messages with links than email’s 2%. It lets you set up triggered email communications easily, without having anything to do with the backend or coding. You can also integrate your CRM or other business tools with your Chatfuel bot.</p>
<p>A lead generation chatbot can work for you 24/7. Users get information without you having to answer repetitive questions with the FAQ template. As a result, you have more time to focus on providing excellent service to your customers and finding new ways to grow.</p>
<figure><img src="/cms/static/blog/624ad1b10181b33bd684bb62_example_FAQ.png" loading="lazy" alt="How chatbots expand your lead generation sales funnel" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGP48flLUlBMqH/Fg6uvGb7//y+jFc7Ab/f5938AwsMOePmow9oAAAAASUVORK5CYII=" placeholder="blur"><figcaption>Users see interactive buttons in your Messenger bot</figcaption></figure>
<h2>How does a chatbot work</h2>
<p>A chatbot is a computer program that has a back-and-forth conversation with users. Simple chatbots follow a script: If the user says X, they say Y. More advanced chatbots use artificial intelligence to provide humanlike answers to user inquiries. Building both types requires no experience.</p>
<p>One of the most common types of chatbots “lives” on Facebook Messenger. It means your business can generate leads from 2.8 billion global users. However, anyone can enter your chatbot without a Facebook account, using a guest mode if it’s embedded on your website. So that’s even more users for your chatbot. Depending on your needs, your bot can attract leads, start a conversation with users, provide information about your services, and ask questions to qualify them.</p>
<p>Example:</p>
<ol>
<li>Users open a chat with your Messenger chatbot by clicking your Facebook ad or browsing <a href="https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website">your website</a>.</li>
<li>The bot offers basic information about your business: their names, emails, or phone numbers.</li>
<li>The bot then asks the user a few questions to determine if they’re warm leads. For instance, it can provide a discount if the user follows your organization on Facebook or signs up for newsletters.</li>
</ol>
<p>Depending on your needs, you can set your bot to take the next step: help users to <a href="https://youtu.be/9jGuWa1sgAw">schedule an appointment</a>, gather their contact details and send them to your CRM, <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">pass the conversation over</a> to a human agent, or more. Once you’ve set up your automation, it can start generating and qualifying new leads. That means you can wake up in the morning to an inbox or spreadsheet or calendar full of promising new leads.</p>
<h2>Chatbot lead generation examples</h2>
<p>Currently, lead generation chatbots can benefit different industries, such as vehicle operations, insurance, real estate, food, and drinks. Let’s look at some of these Chatfuel customers who use a chatbot as their primary lead generation marketing method.</p>
<h3>1. Nissan dealership, Israel</h3>
<p>A car is a big-ticket item that most people aren’t going to buy on the spot. Instead, they’ll make an appointment to visit the dealership, test drives the vehicle, and ask the salesperson their questions. A lead generation chatbot can be the first link between the dealership and these consumers looking to purchase a car — which is precisely why this Nissan dealership in Israel built one.</p>
<p>Their chatbot asks a few questions to confirm that the dealership has the type of car they’re looking for. Then it lets the user schedule an appointment for a test drive to move them down the lead generation funnel.</p>
<h4>Results</h4>
<p>The chatbot turned out to be a far more accessible and more efficient way for the dealership to get qualified potential customers in the door. The first month after launching the Facebook bot, the dealership sold ten cars ($380,000 in revenue) to customers who came through it. Check out the complete <a href="https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot">Nissan case study.</a></p>
<h3>2. Real estate and insurance lead generation: Tacobot</h3>
<p>Tacobot is a marketing agency building chatbots that generate leads for insurance brokers and real estate agents. Their clients no longer have to pay more for low-intent leads, thanks to their bots. Instead, Tacobot builds them a Facebook chatbot that qualifies leads through a simple questionnaire. It gathers information about each prospect and functions as a quoting tool so users can get an immediate, tangible benefit to incentivize them to complete the process.</p>
<h4>Results</h4>
<p>Tacobot’s clients can expect high-quality insurance leads for $2-5 each and high-intent real estate leads for less than $10. Check out the complete <a href="https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients">Tacobot case study</a>.</p>
<h2>Put your business lead generation on autopilot</h2>
<p>Whether it’s lead generation for lawyers, lead generation for restaurants, or a B2B lead generation, a chatbot can help. Businesses across industries that depend on leads are turning to Facebook Messenger and Instagram automation for a lead generation more and more.</p>
<p>With Chatfuel, building your lead gen chatbot is easy. Use our templates to load, customize, and launch automation for your own business regardless of your coding experience. With interactive automation, you can save time. Focus on improving things that matter most while providing constant communication with your customers. <a href="https://dashboard.chatfuel.com/sign-in">Sign up</a> today to get started.</p>

This article will show how expand your lead generation sales funnel and how it can benefit your business

How to automate your business lead generation funnel

Joren Wouters 

Wondering how to increase customer loyalty so you can grow your business? Guest expert Joren Wouters shares how to build a loyalty chatbot.

How to Build a Customer Loyalty Chatbot to Get More Repeat Customers

Platforms

<p>Today’s e-commerce market has to take the social aspect into consideration. That means leveraging social media as a tool. You’re probably already maintaining a social media presence and running social media ads. In this article, we will make a case for why you should also have an actual store on social media. We’re talking about Facebook Shops.</p>
<h2>What is Facebook Shops?</h2>
<p><a href="https://about.fb.com/news/2020/05/introducing-facebook-shops">Facebook Shops</a> is a part of the Facebook platform. It’s a shopping interface that a business can set up and link to their business pages. It can be a single online store for both Facebook and Instagram. Brands choose the products and customize their shop with a cover image and accent colors. This means any seller can bring their business online and connect with customers wherever and whenever it’s convenient for them.</p>
<p>People who are already socializing with friends and keeping up with businesses on Facebook will be able to find your shop easily. Your business page will have a link, and you can run ads that lead to it, too. Some businesses can even offer a native buying experience, so users can enjoy shopping on Facebook and then check out without leaving the site or app. Users can also bookmark favorite items and message the business directly through Messenger if they have questions.</p>
<h2>Top reasons to sell on Facebook marketplace</h2>
<h3>1. Global audience</h3>
<p>Facebook has 2.7 billion monthly active users worldwide. If your business has a presence on this platform, you’ve access to a vast audience. Statistics show that people want to connect with brands on social media. <a href="https://www.kleinerperkins.com/perspectives/internet-trends-report-2018">78% of US consumers</a> say they’ve discovered products on Facebook. And there’s now a dedicated marketplace tab on Facebook. Users can browse products by category or search for a specific shop. They’ll also be able to access your shop through the prominent View on Website button on your business’s Facebook page. This sets the stage for your business to benefit from the shopping development on Facebook.</p>
<h3>2. No monthly fee</h3>
<p>Even though there are no initiation or monthly fees, some payments associated with being a merchant on this platform occur. <a href="https://www.facebook.com/business/help/223030991929920?id=533228987210412">Facebook takes 5%</a> of all orders processed with their in-app checkout option (or $0.40 on items cost $8 or less). These fees include taxes and payment processing costs. Merchants don’t need to worry about manually paying for their Facebook shop since Facebook automatically deducts the fees.</p>
<h3>3. Easy to save time and sell more</h3>
<p>In an e-commerce shop, a Messenger chatbot plays the role of a sales associate. Set up a chatbot and equip it to answer common questions about your Facebook Shop’s products. It will automatically respond to every customer inquiry and give them information in a seamless, back-and-forth style. That means prospective buyers will no longer fall through the cracks because you were too busy manually responding to messages. And after answering the user’s question, your chatbot can even cross-sell and upsell additional products related to the one the customer showed interest in.</p>
<h2>How to set up a Facebook marketplace automation</h2>
<p>Setting up a Facebook Shop is simple to do but can be a game-changer for the success of your new or well-established brand. As long as you’re an admin of your page in Business Manager and have permissions to manage the page and its catalog, you can set up a Facebook Shop in minutes. If you already have an e-commerce store set up on Shopify, you can create a Shopify Facebook store. That way, you’ll be able to continue selling on your original site and attract business from Facebook. Follow <a href="https://help.shopify.com/en/manual/online-sales-channels/facebook/facebook-shop/setup">Shopify’s instructions for linking</a>.</p>
<p>If you’re starting your e-commerce store from scratch on Facebook, follow these instructions to set up a Facebook shop:</p>
<p><strong>Step 1.</strong> Start at Facebook’s <a href="https://www.facebook.com/micro_site/url/?click_from_context_menu=true&country=US&destination=https%3A%2F%2Fwww.facebook.com%2Fcommerce_manager%2Fonboarding_landing&event_type=click&last_nav_impression_id=0SUqiKhNw3znG8uzM&max_percent_page_viewed=100&max_viewport_height_px=713&max_viewport_width_px=1343&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F268860861184453&primary_cmsid=268860861184453&primary_content_locale=en_US&region=noam&scrolled=true&session_id=10OlnbYqweCi1WIpp&site=fb4b&extra_data%5Bview_type%5D=v3_initial_view&extra_data%5Bsite_section%5D=help&extra_data%5Bplacement%5D=%2Fbusiness%2Fhelp%2F268860861184453">Create Your Shop page</a> and click <strong>Next.</strong></p>
<figure><img alt="How to set up a Facebook shop automation" src="/cms/static/blog/62580ebbc996a8156af20606_b70c1bd150b18597c302f82b0499e43613aa218c9c30c3b037f1fd6e5869083a45ca9b63b0c7ac485610986debb33063e6368534ffa78c643107f2a173f20afcc23bccbddb31ca6bddbe5ca41fbbe0c9c1714442733fce40ae07b74b0c36651afa53e121.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGN4++6dqKgoNw/PnLlzGb59+9rR0bFt27bW9i4AoFcNM+arjoEAAAAASUVORK5CYII=" placeholder="blur"></figure>
<p><strong>Step 2.</strong> Choose a checkout method. We recommend the <em>Checkout with Messaging</em> option, so you can enable tools like Chatfuel to help you sell more. Then click Next.</p>
<figure><img alt="How to set up a Facebook shop automation" src="/cms/static/blog/62580ebbdf20ab28560cccd7_5ec6d99d04be6eb60088940f019c21fbd8b7d09b150e6be71fd3b8ac4179d095bd4fc235bdd0abede03247efd00a211bf3e38d53c2c2550b96ddb17062eb73be68bb4f6d8973581d6d520361e7eda02eb178ab7f6ba7d041cb74c1f1512f6f90620481e8.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGPYd+DAqlWr3NzchEVFGJ4/fzFlynT/gABbW1sAo+MLZujuNXoAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ol>
<li>Select your business from the list or start a new one. Click Next.</li>
<li>Select existing products in the Add Products section, or add a new catalog. Click Finish Setup.</li>
<li>Create a collection of up to 30 products.</li>
<li>Customize the colors and other visual settings of your shop.</li>
<li>Publish your shop and wait for approval from Facebook.</li>
<li>Set up a Messenger chatbot to increase your sales and improve customer service.</li>
</ol>
<h2>Facebook marketplace and chatbots</h2>
<p>Facebook Shops lets you access a vast, engaged audience. They load faster than a mobile website, and you can make your shoppers' lives easier by enabling in-app checkout. Thanks to the prominent tab and buttons, shops efficiently market with Facebook ads, making organic discovery easy.</p>
<p>Integrating a Messenger chatbot helps Facebook Shops grow faster with conversational marketing. Setting up a chatbot for e-commerce to do all of the above on Facebook is easy. With Chatfuel, no coding experience is required. <a href="https://dashboard.chatfuel.com">Sign up</a> for your free account today to get a chatbot for e-commerce up and running in minutes.</p>

Top reasons to sell on Facebook marketplace and how to set up a Facebook shop automation with chatbot