Cross-sell and upsell with an AI agent
Your AI agent recommends products from your catalog, offers the bigger size or a matching item, and sends your payment link on WhatsApp, Instagram, and Messenger, 24/7.
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Customers buy one thing and leave
Shoppers often don’t know what goes well with their pick or that a better option exists. If nobody tells them in the chat, the order stays small.
- No time to suggest moreYour team answers the question and moves on to the next chat.
- Matching items go unmentionedCustomers never hear about the product that goes with theirs.
- Same offer for everyoneGeneric promos reach people who don’t need them.
- Preferences scatteredWhat each customer likes is buried in old chats.
What is cross‑sell and upsell automation?
Cross-selling suggests a product that goes with what a customer is buying, like a night cream with a serum. Upselling offers a bigger or better option, like the 50 ml bottle instead of the 30 ml. With automation, an AI agent makes these suggestions in every chat, at the right moment.
With Chatfuel, the AI agent recommends products from your catalog with photos and prices on WhatsApp, Instagram, and Facebook Messenger. You tell it what to suggest in plain words and send offers to customer segments as WhatsApp templates. The AI agent answers the replies and shares your payment link.
How to automate cross‑sell and upsell with Chatfuel
- ConnectConnect WhatsApp, Instagram, and Facebook Messenger to Chatfuel.
- Add your catalogAdd products with photos, prices, sizes, and what each one goes well with.
- Tell the AI what to suggestWrite rules in plain words, like “Offer the night cream with every serum.”
- Go liveTurn on the AI agent, send offers to segments, and review chats.
How your AI agent sells more in every chat
I need a gift for my mom, she has dry skin. Something around $60?
Hydra SerumAll-day moisture$42
Night CreamOvernight repair$34
CleanserGentle daily wash$18
Cross‑sell and upsell use cases
- Intelligent follow-up conversationsThe AI agent answers replies to your broadcasts with fitting picks.
- Contextual upsell and cross‑sellSuggestions based on what the customer asks about in the chat.
- Customer details savedInterests and sizes go to the contact card for your next offer.
- Bundles and gift setsOffer sets for holidays, birthdays, and other special dates.
- Sales 24/7Suggest add-ons at night, on weekends, and on holidays.
Manual selling vs Chatfuel AI agent
Your team still handles fulfillment. Chatfuel suggests the right products in every chat, so orders grow without extra work.
| Factor | Manual selling | Chatfuel AI agent |
|---|---|---|
| Suggestions | Only when someone remembers | In every chat, from your catalog |
| Product photos | Found and sent by hand | Sent with the item details |
| Offers | One generic promo for everyone | Templates sent to the right segment |
| Replies | Wait for an agent | Answered in seconds, 24/7 |
| Payment | Details sent by hand | Your payment link sent in the chat |
Learn more about selling more in chat
- Set up your catalog
Add the products, prices, and details the AI agent recommends.
Read more - Attach product photos
Let the AI agent send up to 10 photos of each item.
Read more - Send broadcasts to segments
Reach the right customers with an approved WhatsApp template.
Read more - Send a payment link
Tell the AI agent when to share your payment link in the chat.
Read more
Cross‑sell and upsell FAQ
Cross-selling suggests a product that goes with the one a customer is buying, like a night cream with a serum. Upselling offers a bigger or better option, like a larger size or a set. The AI agent can do both in the same chat.
It recommends products from your Chatfuel catalog, using the photos, prices, and details you add to each item. You can also write rules in Additional instructions, for example which product to offer with another one or when to mention a set price.
Yes, on WhatsApp. You send an approved WhatsApp template to a customer segment, now or at a scheduled time. When a customer replies, the AI agent continues the chat. Meta charges for each template message, so you need an active payment method.
The AI agent recommends products and suggests add-ons on WhatsApp, Instagram, Facebook Messenger, and your website, all in one Chatfuel account. Broadcasts go out on WhatsApp.
No. You add the products you want to recommend to your Chatfuel catalog, with photos and prices. Keep it under 50 items for the most accurate recommendations.
The AI agent sends your payment link from Stripe, PayPal, Square, or another provider. It can also check a bank transfer receipt the customer sends. Chatfuel doesn’t process payments itself.
You set the handoff rules, for example for large orders or custom requests. Chatfuel then assigns the chat to your team with the full conversation and pauses automatic replies.
Chatfuel plans are listed on the Pricing page. Meta bills WhatsApp template messages separately.
Grow every order with an AI agent
Suggest the right products in every chat. Your AI agent does it 24/7.