Make WhatsApp your main marketing channel

A WhatsApp chatbot is software that uses pre-programmed rules or artificial intelligence (AI) to automate and replace human conversations on WhatsApp: send messages in real-time, 24 hours and 7 days a week.

WhatsApp bots do the same work as chatbots on other messaging channels: automate customer support, improve customer experience and customer service by responding to and sending WhatsApp messages, collecting data, and more.

First, choose a reliable platform that allows you to create a WhatsApp bot. Most have templates, guides, and other resources to help you build a chatbot. Or, you can create a conversation flow from scratch depending on your needs and customize it as you wish.

On most chatbot platforms, building a WhatsApp chatbot is free. The following expenses depend on the platform’s pricing and whether you use the free WhatsApp Business app with limitations or the WhatsApp Business API. You’ll have to connect your WhatsApp business account for the last two options and a phone number for both.

API (application programming interface) is a set of definitions and protocols for building and integrating application software. For example, you can use the API for WhatsApp chatbots to integrate your system into a chatbot service and create self-service workflows for your business.