The AI agent that turns every WhatsApp conversation into a sale
Replies, qualifies, books, and follows up — automatically, on the official WhatsApp Business API.

150,000+ businesses running on Chatfuel
Join thousands of marketers who have already automated their WhatsApp sales.
Dora TsengGoSky AI Agency
CJ HutsenpillerTacobot
Swayam DhawanCodeYE Media
Ferdinand KjærulffGrowthBond
- Official Meta Partner
- WhatsApp Business Solution Provider
No developer, no code, no waiting on Meta
Connect your number
As an official WhatsApp Business Solution Provider, Chatfuel handles your Meta Tech Provider setup.

Teach the AI your business
Add hours, prices, catalog, and common customer questions.

Go live
The AI replies, qualifies leads, books appointments, and escalates when needed.

What your WhatsApp can actually do
Sell your full catalog in chat
Customer picks a product, gets a payment link, and checks out from the chat.

Qualify high-ticket leads before a human steps in
Budget, timing, intent — answered before your sales team opens the chat.

Book patients, not just conversations
Appointment requests collected and routed straight to your calendar.

Fill your calendar for service businesses
Booking requests for salons, studios, and trial classes, handled the moment someone reaches out.

Qualify B2B leads before they reach a rep
Agencies, manufacturers, and SaaS teams use it to filter requests before a salesperson gets involved.

Built for the businesses already running on it
Beauty & aesthetics
Education
Construction, real estate & auto
B2B & agencies
Ecommerce & retail
Healthcare
Finance, insurance & legal
However you want to build on WhatsApp, there’s a path for it

Ready to use
The Chatfuel interface, no setup beyond teaching the AI your business.

Flexible
Connect your own stack through our API; keep your existing tools.

White-label
Agencies resell Chatfuel under their own brand through the SDK; billing stays invisible to clients.
Official, not a workaround
Unofficial WhatsApp tools risk number bans by routing through the consumer app. Chatfuel uses the official WhatsApp Business API to keep your business on the sanctioned channel.
As an approved Meta Tech Provider, Chatfuel handles the setup for you — no separate application needed.

Simple pricing, credits included
Plans start at $20 a month with $20 in credits for AI replies and messaging. Every channel, unlimited contacts and teammates, no seat fees.

Business plan
$20/mo
- $20 in credits every month
- All channels included
- Unlimited contacts & team
7-day free trial
Everything about WhatsApp
- WhatsApp chatbot
AI Agent answers your customers on WhatsApp 24/7.
Read more - Broadcasts
Send WhatsApp campaigns to your contacts, now or on a schedule.
Read more - WhatsApp chat button
Bring website visitors into a WhatsApp chat in one tap.
Read more - WhatsApp coexistence
Keep your WhatsApp Business app and add an AI Agent to the same number.
Read more - WhatsApp pricing
What Meta charges since 1 October 2026, what stays free, and how you pay it.
Read more - WhatsApp Business API
What the API is, how it differs from the Business app, and how to get it.
Read more
FAQ
Answers to the questions we get asked most.
No. Chatfuel connects your number and lets you configure the AI’s knowledge base yourself — no code, no API integration work on your side.
There’s no free plan, but every plan starts with a 7-day free trial: full access and $15 in credits for AI replies and messages. After that, plans start at $20 a month with the same amount in credits included; AI replies and the WhatsApp message fees Meta charges come out of that balance.
Not for using Chatfuel: it runs on the official WhatsApp Business API, not the unofficial tools that get numbers banned. A number can still be limited if it breaks WhatsApp’s rules — messaging people who didn’t opt in, spam that gets blocked or reported, restricted products — and verifying your Meta business lowers the risk.
No. Chatfuel is an official Meta Business Partner and WhatsApp Business Solution Provider: you log in with Facebook inside Chatfuel, choose or create your business portfolio, and verify your number. You need full control of that portfolio, and the number can’t stay connected to another provider.
Connecting a number takes about 15 minutes, with no separate API application to wait for. Meta reviews your display name during setup, and business verification, which you submit from Chatfuel, usually takes 2–3 hours; until then you can message up to 250 people a day.
You can send free-form messages within 24 hours of the customer’s last message, and every new message from them restarts the clock. After that, you need a Meta-approved template, which you send from Chatfuel as a re-engage message and which Meta charges for.
Yes. Agencies and developers can resell Chatfuel under their own brand through the Chatfuel SDK, and billing stays invisible to their clients. In the chat itself, customers see your business’s WhatsApp name and profile photo.
Software that answers customers on WhatsApp automatically. With Chatfuel it’s an AI agent: it replies from the information you give it, qualifies leads, books appointments, and hands the chat to your team when needed — 24/7, on the official WhatsApp Business API.
The WhatsApp Business API is Meta’s official interface for businesses that message customers at scale. Unlike the WhatsApp Business app, it lets an AI agent and your whole team work from one number and send approved templates outside the 24-hour window. Chatfuel connects you to it directly — no application or code needed.
Yes. The AI Agent sends the link or coupon code you give it in its instructions — the same code for everyone, not one generated per person — asks a qualifying question, and hands the chat to your team when a handoff condition is met, with a notification so someone can step in and reply as themselves. It all happens inside WhatsApp’s 24-hour customer service window. Since 1 October 2026 Meta bills replies inside that window, so a short exchange — link, one question, handoff — also keeps costs down.
Yes. You tell Chatfuel’s AI Co-pilot the behavior you want (“when someone asks about pricing, send the catalog link and ask which product they’re interested in”) and it sets up the AI Agent for you — no condition blocks on a canvas. The AI Agent then reads each message as written, so “how much?”, “price pls” and “what does it cost?” all get the same answer without an exact match.
