Chatfuel SDK: white-label for agencies

The AI agent that turns every chat into a sale

Replies, qualifies, books, and follows up on WhatsApp, Instagram, and Facebook — automatically.

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Chatfuel dashboard: main bot automation rules for WhatsApp, Instagram, Facebook, TikTok, and the website chat widget

Join the thousands of businesses

That have already automated their sales with Chatfuel.

  • Dora TsengGoSky AI Agency
  • CJ HutsenpillerTacobot
  • Swayam DhawanCodeYE Media
  • Ferdinand KjærulffGrowthBond
  • Meta Business Partner
  • WhatsApp Business Solution Provider
Works across

Set up once. Your AI agent handles the rest.

No code. No developer needed. Live before your ad budget clears.

  • 50+ tested templates

    WhatsApp funnels for any business type and geo.

  • 24/7 support

    Setup, service questions — we’re always here.

  • Built on the official WhatsApp Business API

    Fully compliant and Meta-approved, so your clients' numbers will stay safe.

Every conversation, covered

Reel spikes, after-hours messages, and follow-ups on the full funnel are caught by us.

Reply to every comment before it goes cold

Someone comments "price?" under your post — they get an answer in seconds, publicly and in DM, without you lifting a finger.

An Instagram comment asking for the price list gets an instant DM with the treatment price

Sell without a checkout page

Customers pay right inside the conversation — AI sends the payment link at the right moment and confirms the order the second it's paid.

A chat where the AI agent recommends a plan, sends a checkout link, and the customer buys it

Turn viral Reels comments into DMs

A Reel blows up and the comments flood in — every one gets an instant reply, so the spike becomes leads, not a backlog you can't keep up with.

A comment under a Reel gets a public reply and a DM asking about the person's fitness goal

Only talk to leads worth your time

AI asks the right questions the moment someone messages you, and hands you only the ones ready to buy or book.

Chats split into qualified and cold leads, next to the AI agent asking a buyer about budget and timing

See which ad actually paid off

Creative-level reporting built into the same dashboard that runs your automation — no more guessing which ad brought the sale.

Creative performance report with leads and cost per lead for TikTok, Facebook, and Instagram ads

A pipeline that builds itself

Every chat becomes a lead card automatically — see who's new, who's qualified, who's ready to close, no separate CRM subscription.

A lead pipeline with New, Qualified, and Ready columns filled with lead cards

Bookings, without the back-and-forth

Customers pick a slot right in the chat — confirmed, reminded, and synced to your calendar automatically.

A customer picks a time slot in the chat and gets a booking confirmation

Real results from businesses already up and running

Every AI agent conversation flow below was built and launched here — and is still converting today.

  • Leaders

    8,000

    Leads per month

    Chatfuel makes all of this possible.

  • $2–5

    Per insurance lead

    Automation changed everything about how we generate leads for our clients.

  • 370

    Trained digital marketers

    We expect a constant flow of companies lined up to hire freelancers.

  • 121

    Conversations started

    You just press one button — Teach the AI — and it handles recurring questions the way you would.

Every way to build

Resell as an agency, run it yourself, or build your own with the Chatfuel SDK and API.

  • For agencies

    Turn WhatsApp automation into a new revenue line. Deploy for a client in under an hour, mark up the price, keep the difference.

  • For business

    Skip the middleman. Connect your own WhatsApp, Instagram, or Facebook and start qualifying leads today.

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  • For developers

    Own the code. Build a fully white-label agent platform in one command with the Chatfuel SDK.

    Explore the SDK

  • For influencers

    Turn comments into customers. Auto-reply, qualify intent, and sell in DMs — automatically.

    Start free

One platform, every service business

Same engine, different flow — pick a template for your industry or build your own from scratch.

  • Beauty & aesthetics
  • Real estate
  • Coaching & Creators
  • Professional Services
  • Fitness coaching
  • Local services
  • E-commerce
  • Education
  • Clinics

Learn more

FAQ

Answers to the questions we get asked most.

  • Chatfuel is a super simple, lightweight tool built for WhatsApp/Instagram-first businesses. It combines client messaging, booking, follow-ups, and automation in one place — without the complexity of full-scale CRMs.

Start the conversation that becomes a sale

Turn conversations into qualified leads and move prospects closer to a sale.

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