Your Meta pixel sees the click. We show it the sale.

Every purchase gets sent back to Meta automatically — from inside the same automation that's already messaging your leads.

Try for free
Chatfuel panel with default Conversions API events for all ads

Trusted by agencies and businesses

  • Official Meta Partner
  • Official WhatsApp Business Provider
  • Official TikTok Business Partner

See how Chatfuel works

See what customers and partners say

  • Sebastián Ramírez

    Owner, digital marketing agency

    WhatsApp optimises campaigns toward people who start a conversation with you, but not toward people who buy from you. Once I can send the conversion event to Meta, there's a real chance the algorithm looks for people who complete that conversion — not just people who write to me.

  • Felipe Batista

    Owner, Alcance Digital

    You lose the client. In his head, it's not his fault, not his team's fault — it's marketing's fault. It's subjective, because we have no way to measure it. My job is not to make her sell.

  • André Eduardo Simão

    Owner, agency

    The tool attached to a traffic service — even without full management — is already a differentiator that lets you charge double. Say R$1,500 for standard management: you charge R$3,000 easily, because you're applying a complete system.

  • José Terán

    Agency team member

    When you run ads, you end up having to answer a lot of messages — especially with message-objective campaigns.

9 out of 10 advertisers are optimizing their ads blind

Meta's algorithm learns from clicks and started conversations — never from what actually sold. It keeps spending your budget finding more people who will just say "hi" and disappear.

Budget spent chasing people who will never buy.

Clients who leave because you can't prove the leads were handled right.

  • Fake signal

    "Conversations started" = clicks, not replies or sales.

  • No revenue attribution

    You can't tell your client which ad actually made money.

  • Broken data loop

    No ctwa_clid capture means sales never link back to the ad.

  • Manual reconciliation

    Spreadsheets eat hours and still don't match WhatsApp's numbers.

  • Silent drop-off

    60% of ad leads go silent after their first message.

See how Conversions API tracking works

NameEvent
Mariana MendozaBooking
Catalina OrtizQualified
Eduardo RomeroFirst message

Whatever you sell over chat, Chatfuel proves it sold

Beauty & aesthetics

Education

Real estate

Fitness coaching

Clinics

Local services

Try for free

Every signal becomes a Meta event

We turn real signals from inside the conversation into Conversions API events.

  • Keywords

    A specific word or phrase fires an event.

  • First message

    The moment a conversation starts.

  • Booking

    A deterministic signal: the slot is either booked on the calendar, or it isn't.

  • Switched to a human agent

    AI flags this lead as worth a person's time.

  • Contact status change

    A pipeline status update becomes an event.

  • Property updated

    A tracked field change (budget, intent, etc.) becomes an event.

  • Custom AI instruction

    Define what counts as a conversion — in plain language.

Coming soon

  • Re-engages leads who go silent

    Brings silent leads back to a reply — not just tracks that they went quiet.

  • Reads voice notes and images, not just text

    Qualification works across voice, images, and text — not just typed replies.

Track where the conversation started, straight from Meta

Every click-to-WhatsApp and click-to-message ad, tracked back to the exact campaign that started it.

Trigger
Ad clickUser clicks Meta ad
Conversation startsChat opens in WhatsApp
Qualifies or convertsLead qualifies or purchases
CAPI event firesEvent sent via API
Meta optimizes toward buyersAlgorithm learns to target buyers
Conversions API setupFrom the first message to Meta's ad account
  • Official Meta Partner
  • Official WhatsApp Business Provider

Why this isn't like other tracking tools

What most tracking tools doWhat Chatfuel does
Watch-only — "we're an intelligence tool, not a CRM"Runs the automation and sends the event — one system
Separate subscription, separate login to babysitBuilt into the automation you already have
Gray QR-code tools — one flag from a banOfficial WhatsApp Business API, from day one
"Conversations started" — inflated by clicksReports what Meta needs — qualified lead, purchase
Fixed AI, one hardcoded ruleDefine a conversion in plain language
A flat monthly fee, whether events fire or not

$0.02 per accepted event

No charge for rejected, duplicate, retried, or test events

FAQ

Answers to the questions we get asked most.

  • Yes. Chatfuel connects through the official WhatsApp Business API as a Meta Business Partner — not a gray, unofficial workaround.

Your ads learn from real buyers, not clicks

Chat events flow straight into Meta Ads automatically — no manual reporting needed.

Try for free