Jelena Mikić

Industries

Agency

<p><em><strong>Welcome to another installment in our #botboss series, a collection of blog posts by experts in the chatbot industry.We’re gathering their best advice and insider tips to help you get the most out of your Chatfuel bot! This post comes to you from Jelena Mikić, Chatfuel’s Head of Customer Success.</strong></em></p>
<p>When you’ve been building chatbots for clients for a while, it can sometimes seem as if you speak a different language than the rest of the world. But if this is your business, or an industry you’re trying to get into, explaining the benefits of this technology simply and concisely to prospects is a very important skill. From our extensive experience, here are the most important principles a chatbot marketing agency should stick to during the <em>Why you need a chatbot</em> conversation with a prospective client. Follow them so you can help prospects easily understand what this technology—and your services—can do for them so you can close the deal.</p>
<h2>#1. Focus on the problems a chatbot can solve</h2>
<p>A person who has never used a Messenger bot before will most likely get confused if you start pitching an automated robot that will talk to their customers. At worst, it sounds scary! And at best, you’ll sound like a crazy tech person who wants to sell the next shiny thing on the internet.</p>
<p>Instead, approach the conversation from the perspective of what their business is struggling with at the moment. What’s a problem they face every day that a chatbot can easily take care of? To give you inspiration, here are a few of the most common ones.</p>
<h3>I get too many messages on Facebook asking the same things</h3>
<p>Many business owners (especially the smaller <a href="https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot">ecommerce stores</a>) have this problem. Every day, they get bombarded with dozens or even hundreds of questions about the same things: contact details, shipping information, payment options, etc. Fortunately, as you know, these and other <a href="https://chatfuel.com/blog/chatbot-for-customer-service">frequently asked questions can be automated</a> using a Messenger chatbot. (You can even set up a bot to answer these questions before the user asks them, thanks to Ice Breakers.)</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0e34dead17_Ice Breakers for your chatbot.png" loading="lazy" alt="bot building" height="1080" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAJUlEQVR4nAEaAOX/AOLh4e3s7Xt5eRoZGQD29fXg4OCSk5RcXV3XQQ9z+e3WuAAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Ice Breakers are FAQ options that you can set to appear for users as soon as they arrive at a bot.</figcaption></figure>
<p>💡Find out how an ecommerce store that was overwhelmed with repetitive customer questions <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">built a Facebook bot</a> to handle 70% of all incoming inquiries!</p>
<h3>I can’t respond to prospects fast enough</h3>
<p>In the age of social media, speed is the name of the game. <a href="https://retailtouchpoints.com/features/news-briefs/43-of-consumers-expect-24-7-customer-service-from-e-tailers">43% of consumers</a> expect that online businesses will be responsive and provide service 24/7. So if <em>you</em> don’t respond fast enough, your lead will become someone else’s customer.</p>
<p>Fortunately, chatbots don’t need lunch breaks and rarely go on vacation. 😉That’s why a chatbot is the perfect “employee” to help fulfill your customers' high expectations and increase those conversion rates. While bots aren’t meant to replace human employees entirely, they can handle the repetitive inquiries around the clock so your client’s human employees can focus on more complex tasks.</p>
<h3>I’m losing sales because I forget to follow up with leads</h3>
<p>For some products and services, leads simply need more touch points from the business to get them to purchase. This is especially true for high-ticket items and complex services. Unless your prospective client has a team of highly trained salespeople and a great tech stack, it’s likely they’re not following up with each lead at the right time.</p>
<p>A Facebook Messenger chatbot can make that process easier and more efficient by reengaging the leads on its own, automatically. For a business, that means fewer forgotten tasks, less frustration, and more sales.</p>
<p>As a Messenger chatbot agency focusing on this objective, you’ll want to look into:</p>
<ul>
<li><a href="https://docs.chatfuel.com/en/articles/955973-reengage-tab">Chatfuel’s <em>Reengage</em> tab</a></li>
<li>Sequences</li>
<li><a href="https://youtu.be/vTwdLHar6pI">One-Time Notifications</a></li>
<li><a href="https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers">Sponsored messages</a></li>
</ul>
<p>These are all great tools for building chatbots that can successfully reengage a client’s leads and get them to make a purchase.</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/gJuUOcwdGzA"></iframe></figure>
<h3>I can’t manage to respond to all the comments on my business’s Facebook posts</h3>
<p>If the client’s business has an engaged online community and gets lots of comments on their Facebook page posts, that’s a huge opportunity! Humans can often overlook some of the comments and leave them without a response. But—you guessed it—a Messenger chatbot won’t miss any.  It can be set to respond as soon as a person comments on a post (or after a delay, if you prefer). The <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">Comments Autoreply functionality</a> can be used for contests and giveaways, but also to provide more information about the client’s business and their products or services.</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/j_s1FoC6HTM"></iframe></figure>
<h2>#2. Showcase results</h2>
<p>Once you’ve established what kind of a problem the business is struggling with, let them know that this is something that can be resolved with a chatbot (instead of with expensive software or by hiring extra people).</p>
<p>If your chatbot development agency already has successful past projects, add these to a portfolio that’s easy to share with your new prospects. Focus on exactly what your prospective client needs, and tell them how you’ve done it successfully for other clients before.</p>
<p>➡️ If they’re interested in spending less time responding to messages, for example, tell them how you’ve automated responses for other businesses in the past. In this case, don’t focus on the number of users this other chatbot had, or how many reengage messages you had it send. Instead, highlight the metrics that matter to them: the hours the bot saved your previous client and the lightning-fast response times it helped them achieve.</p>
<p>But what if you’re just <a href="https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services">getting started in the chat bot marketing industry</a>, and you don’t have any results to back you? In this case, feel free to use our library of case studies to show what bots have achieved for other businesses. Here are a few popular case studies you might find useful:</p>
<ul>
<li>Whisky brand <a href="https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot">triples conversion rates</a> with gift-recommendation bot 🎁</li>
<li>HelloFresh <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">cuts response times by 76%</a> with a chatbot 🥗</li>
<li>Baby-furniture brand <a href="https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot">generates 80% of sales</a> on autopilot with a chatbot 🍼</li>
<li>Call center <a href="https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot">cuts monthly costs by $25,000</a> with a lead qualification chatbot 📞</li>
</ul>
<p>It would also be useful to build out a simple flow to demo what a Facebook chatbot could look like for your prospect. Then, you can <a href="https://youtu.be/QcNZXxdNMR8">share the flow</a> so they can interact with it themselves to understand the experience their audience will get to enjoy.</p>
<p><em>There are many actionable examples of how to do this in Chatfuel Academy, our four-week online course for agencies. More on this in the last section.</em></p>
<h2>#3. Avoid “tech speak”</h2>
<p>Especially during the first conversation, try not to use complex <a href="https://docs.chatfuel.com/en/articles/4364177-glossary-of-terms">chatbot terms</a> that your prospect won’t understand (like API, Entry Point, attributes, analytics terms, etc.). Even throwing in just a few without explanation can make the prospect confused and lead them to believe this technology is too complex or advanced for their needs.</p>
<p>Some of our agencies have found that it can be useful to call the chatbot a “virtual assistant” instead. They explain that it’s like an additional team member that can answer questions and send follow-up messages when necessary. That’s just one example of a different phrase you could use to explain the solution to your prospect; it may be helpful to experiment with a few different terms and see what they respond to best.</p>
<p><em>Reengaging</em>, <em>Comment Acquisition</em>, and <em>Flow Builder</em> are also terms you should stay away from. Instead, get to the crux of what these features do—break it down to the basics. Explain that your chatbot agency can design and build a conversation that will guide their audience through their products/services, respond to questions, and upsell to interested users. Even if you’re explaining a complex concept, break it down into what’s visible to the business owner and explain how it will impact their day-to-day.</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/Pu3ZK_h4AnY"></iframe></figure>
<h2>#4. Set clear expectations</h2>
<p>If you’ve been building chatbots for clients for a while, this is a no-brainer for you. These types of projects require positioning yourself and your chatbot agency as the experts and guiding your client through the process. But if you’re just starting out, there are a few peculiarities you should keep in mind.</p>
<p>For example, in the discovery stage, you need to be on the same page with your client about how long it will take to create their chatbot and how much it will cost. You’ll also want to be very clear about how involved the client needs to be in the process. Do they need to provide you with more information or visual content you’ll be using in the Messenger bot? How much control will you give them when it comes to the content of the chatbot itself?</p>
<p>Finally, don’t forget that a chatbot isn’t a “set it and forget it” kind of tool. Maybe it needs customer support agents standing by <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">to respond to the more complex questions</a>. Maybe it needs sales managers to take over with the qualified leads. It definitely will need regular performance reviews) and flow adjustments. Who will be in charge of the ongoing maintenance in that case? Will you be charging a monthly maintenance fee, or will the client be bringing you in periodically?</p>
<p>Chatfuel Academy has a whole module dedicated to these technical details to help you ensure a smooth chatbot sales process. Our expert instructors cover:</p>
<ul>
<li>the best ways to demo the bot to your client</li>
<li>the safest ways to hand off the chatbot once it’s ready to be launched</li>
<li>why and how a chatbot development agency should use the white-labeled dashboard</li>
</ul>
<p>👉<em>Learn more about Chatfuel Academy in the next section.</em></p>
<h2>Set your chatbot agency up for success</h2>
<p>In summary, here’s what to do to dramatically increase the odds that you’ll close the deal with your new prospect:</p>
<ol>
<li>Focus on how the chatbot is going to make their days better and their business more successful</li>
<li>Prove it by showcasing results you’ve already achieved for other clients</li>
<li>Keep your explanations simple and easy to understand</li>
<li>Make sure you’re on the same page throughout the project</li>
</ol>
<p>🌟 If you want more chatbot marketing agency guidance like this, sign up for our four-week online course, <a href="https://youtu.be/6Jglv2Ud8IY"><strong>Chatfuel Academy</strong></a>! The function of Chatfuel Academy is to help you set up your chatbot agency for success. If you’re already a <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators">Chatfuel Premium Agency</a> client, contact your account manager to enroll for free. If not, <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">learn more and book a demo</a>.</p>

Pitching your chatbot marketing agency's services to a client who doesn't know about bots? Here are four tips to help you close the deal.

How to Pitch Your Agency's Services to Clients Who Are New to Chatbots

Guest Experts

Features

<p>You’re probably already familiar with the <a href="https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot">most common uses for chatbots</a>. They can help businesses do things like:</p>
<ul>
<li>Answer FAQs instantly, 24/7</li>
<li>Generate and qualify leads</li>
<li>Recommend products</li>
<li>Move shoppers down the funnel</li>
</ul>
<p>But what many business owners and marketers don’t know is that chatbots can help with other areas of your business too. They can help improve SEO, skyrocket digital ad performance, boost customer retention, and lots more. So whether your business already has a chatbot or you’re considering building one, scroll to learn about several extra perks they can bring to your brand.</p>
<h2>#1. Chatbots can decrease your website’s bounce rate for SEO</h2>
<p><strong>Bounce rate</strong> is the percentage of a website’s visitors who only visit a single page on the site before leaving. While these statistics don’t count toward your search rankings per se, websites that appear higher on Google do <a href="https://backlinko.com/search-engine-ranking">tend to have lower bounce rates</a>.</p>
<p>Website abandonment is a real issue, especially for online merchants. In fact, the average ecommerce site experiences [bounce rates <a href="https://www.similarweb.com/corp/blog/bounce-rate/#:~:text=In%20general%2C%20you%20should%20expect,average%20between%2045%25%2D65%25.)">of around 42%</a>. Why? Because typically, websites with high bounce rates have user experience (UX) issues. Their pages often aren’t intuitively designed, which makes it difficult for visitors to navigate. And if people have to spend too much time trying to find what they want, they’ll simply go elsewhere.</p>
<p>Chatbots can help decrease bounce rates by offering navigation help from the get-go. You can <a href="https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website">add a chatbot to your website</a> and set it up to ask questions that get straight to the heart of a customer’s issue. From there, it can point them in the right direction—whether that’s to an information page, a product page, or even <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">to a live agent.</a></p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5024dead06_Chatbot on website.png" loading="lazy" alt="" height="1394" width="2650" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGPg5OGXYGAw1VL+/es/g6KS8uwJffNmzThx6AYAWwEKBBXmoAYAAAAASUVORK5CYII=" placeholder="blur"><figcaption>Leeds-Beckett University offers a chatbot on their homepage to help visitors navigate the site.</figcaption></figure>
<p>As Nicolina Savelli, Wily Global’s Content and Social Media Marketer, <a href="https://databox.com/how-to-reduce-your-websites-bounce-rate">explains</a>: <em>“[Chatbots] dramatically decreased our bounce rate to 2%. […] The option forced users to browse longer and ask questions, rather than bouncing off the page.”</em></p>
<h2>#2. Chatbots can increase session duration for SEO</h2>
<p><strong>Session duration</strong> is the amount of time that people spend on your website before returning to the SERP (search engine results page). Google uses session duration to help rank your website. Longer website sessions, for example, show the algorithm that your website’s information is relevant to the search that led the visitor to it.</p>
<p><a href="https://drift.com/wp-content/uploads/2020/09/2020-State-of-Conversational-Marketing.pdf">39% of B2B marketers</a> already say that conversational marketing techniques like chatbots will increase the time visitors spend on your website. It’s similar to how Messenger bots decrease bounce rate: they can help customers find the information they’re looking for more easily (and maybe some extra information they didn’t know they needed).</p>
<p>Visitors can ask for help on specific problems and chatbots will provide personalized answers that guide users to the correct information. Or, if the visitor isn’t looking to solve a specific problem, chatbots can help increase their session duration by asking them a few questions and recommending relevant content.</p>
<h2>#3. Chatbots can improve your customer service ratings</h2>
<p>For local businesses, reviews are the <a href="https://moz.com/local-search-ranking-factors">third most important ranking factor</a> if you want to make the cut for <a href="https://www.rankranger.com/seo-glossary/local-pack">Google’s Local Pack</a>. And even if your business isn’t geared toward local services, reviews still feature as <a href="https://backlinko.com/google-ranking-factors">a top Google ranking factor</a> since they boost your site’s reputation.</p>
<p>Improving the customer experience is one way to get positive reviews on sites like TrustPilot and Yelp as well as on your Facebook page—and the keys to a great customer experience are <strong>personalization</strong> and <strong>speed</strong>. <a href="https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf">88% of marketers</a> agree that customers have come to expect personalized service. And if it’s not available immediately, they’re likely to abandon your brand for the competition.</p>
<p>Messenger chatbots can improve your customer service in both of these areas. First, thanks to user attributes, bots can personalize the conversation with everything from the user’s name and time zone to preferences they’ve shared in past chats. And, of course, chatbots are available to answer questions instantly, 24 hours a day. <a href="https://www.intercom.com/blog/the-state-of-chatbots">Studies show</a> that they can boost customer satisfaction by a quarter and speed up response times by 300%.</p>
<p>Look at the HelloFresh chatbot, for example. Their “Freddie FreshBot” <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">automatically messages customers who leave comments</a> on HelloFresh’s Facebook posts. From there, the bot can answer questions, share coupon codes, and suggest recipes.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb3a81dead07_Hellofresh chatbot.png" loading="lazy" alt="" height="1046" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AP7+/uTm5dzg4Nvk6gC/wsRgX1YOAAA1JyQA7e/wxcTCtK+r2dTS+yMYe3SxhA0AAAAASUVORK5CYII=" placeholder="blur"><figcaption>The HelloFresh chatbot has improved the brand's customer service.</figcaption></figure>
<p>The result? HelloFresh’s <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">response times are down 76%</a>, which leads to lots of satisfied customers, as you can see from the <a href="https://www.trustpilot.com/review/hellofresh.com">24,000 five-star reviews</a> HelloFresh now has.</p>
<h2>#4. Chatbot data can inform your content marketing strategy</h2>
<p><a href="https://respona.com/blog/content-marketing-blogs">Content marketing</a> is one of the most powerful ways to <a href="https://userp.io/organic-business-growth">improve your search rankings</a>. By identifying important questions that your target audience may have and answering them through great content, you demonstrate the authority and expertise of your brand. By optimizing this content with keywords related to these issues, you push your site up search engine rankings.</p>
<p>While keyword research can certainly help you find out what your customers are searching for, it’s sometimes easier to hear it straight from the horse’s mouth. That’s where chatbots come in, because they can directly learn more about what users need and are looking for through a friendly back-and-forth conversation or quiz. Right now, only <a href="https://www.intercom.com/blog/the-state-of-chatbots">22% of organizations</a> are using chatbots to collect data. That means 78% are missing a huge opportunity to better inform their <a href="https://getcodeless.com/content-marketing-companies">content marketing strategies</a>!</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb4c3edead08_iPhone 11.png" loading="lazy" alt="" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAL0lEQVR4nGP4/Pmzk5OTopzq58+fGV68eOHj48PLL3Dnzh2G////29ra8QryAGUAiosT8Z9aYrEAAAAASUVORK5CYII=" placeholder="blur"><figcaption>A food blogger could use a chatbot to find out what people are most interested in, and then optimize her blog accordingly.</figcaption></figure>
<p>By collecting chatbot data, you’ll be able to discover the most commonly asked questions and biggest challenges that your customers face. These takeaways can guide your content strategy so that you have a clearer idea of the types of articles, guides, <a href="https://www.richterstudios.com/video-production/corporate-video-production">product videos</a>, etc. that your customers will find useful. In turn, you’ll end up ranking higher for key search terms that are relevant to solving problems within your specific target audience.</p>
<h2>#5. Chatbot data can improve your social media ad performance and ROI</h2>
<p>We’ve already discussed how chatbots are great tools for getting to know your customers better. The good news is that this customer data can also help improve the performance of your social media ads. The more you learn about your audience, the more precisely you can target them.</p>
<p>Take Beauty Player, a Taiwan-based ecommerce shop for skincare products. At first, their ads were expensive and underperforming. But then <a href="https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot">they launched a chatbot</a> and started gathering data about their users that way. They used that data to create custom and Lookalike audiences for their Facebook ads. The result? The brand reduced their cost per conversion by more than half — from $8.30 to $4.06 —and got a 10x return on ad spend.</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/O5HmJtC1A4M"></iframe><figcaption>Learn how to instantly send data about your chatbot users to Facebook Ads Manager to create Lookalike audiences.</figcaption></figure>
<h2>#6. Chatbots can encourage social sharing</h2>
<p>Your social media strategy should strive to increase brand awareness by encouraging your audience to share your content for you. Known as the “snowball effect,” you’ll gain more traction when your fans share your posts since your content will then seen by their audiences too. It’s one of the most effective ways to build brand awareness quickly.</p>
<p>To get this effect started, <a href="https://youtu.be/D4n6VLQHE5U">build a chatbot</a> that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals.</p>
<p>The Taiwanese political party, Can’t Stop This Party, used this technique to great success. Founded by young people, the party wanted to urge other young voters to take part in the election. <a href="https://youtu.be/D4n6VLQHE5U">They created a Messenger chatbot</a> that educates voters on the issues and reminds them to head to the polls on election day. The helpful, engaging, and interactive bot was a huge success with its initial user base, so those people shared it. As a result, more than 40,000 youth turned out to vote in the elections! That’s the power of social sharing.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb08a5deac7b_Social sharing chatbot.png" loading="lazy" alt="" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AJvQ+f75/+705+Hu6ACwqKDrx+VLI0EOAgAATBAp5StJLwAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>The chatbot that Can't Stop This Party created to encourage young people to vote was a success, because its initial users shared it with their friends.</figcaption></figure>
<h2>#7. Chatbots can boost customer retention</h2>
<p>Acquiring new customers can get expensive, since it’s common knowledge that you need <a href="https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type#:~:text=With%20this%20in%20mind%2C%20eight,might%20be%20right%20for%20another.)">eight touch points</a> with a prospect before you’ll get the sale. Of course, customer acquisition needs to be a part of every business’s strategy. But retention should be too, since it’s cheaper and more efficient to focus on recapturing past customers who have already proven they liked your product or service.</p>
<p>Netting return customers relies on a range of factors, including how well you know them, how personalized your services are, and how slick your sales process is.</p>
<ul>
<li>Let’s consider <strong>personalization</strong> first. Nowadays, <a href="https://www.redpointglobal.com/wp-content/uploads/2019/03/RedPoint-Gaps-in-CX-White-Paper_3.20.19.pdf">most consumers</a> expect businesses to personalize their services. That’s why <a href="https://www.yieldify.com/ebooks/personalization-after-covid-19">most brands</a> are now using personalization techniques in their customer retention strategies. And, as we’ve discussed, chatbots are ideal for this. In using more personalized customer service interactions like bots, <a href="https://info.ada.support/hubfs/Ada%20Content%20Assets/Ada_Forrester%20Opportunity%20Snapshot.pdf?utm_campaign=Forrester%20Ops%20Report&utm_medium=email&_hsmi=72058063&_hsenc=p2ANqtz-_8dT3oFjo4tn0ZHnVAyoxnnQtGBh32IKMbpzmJKYgR-9vP9tI1a8ZL9PFhhl_AHLgxJd_xFFHeUoC_phoeoD6Rfn2FDA&utm_content=72058063&utm_source=hs_automation">over half of business leaders</a> have found that they’ve ended up with more loyal customers.</li>
<li>Secondly, consider the <strong>user</strong> <strong>experience</strong> of your sales process. Is it easy to buy (and buy again) from your brand? Consider that <a href="http://f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com/RTP_RT208_SURV_CustomerAcquisitionRetention_July_2019_Final.pdf">a third of retailers</a> say it’s hard to retain customers due to their long sales cycles. What’s the correlation? It’s simple: Customers don’t want to buy from companies who make it difficult to purchase their products. The process needs to be fast, smooth, and efficient for the shopper.</li>
</ul>
<p>That’s where chatbots come in again. Messenger bots have the power to ease friction in the buying process, making it easy for customers to buy again. Check out <a href="https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales">the story of Photobooth Deluxe</a>, for example. Recognizing that 95% of its customers <a href="https://www.freshbooks.com/blog/facebook">came through Facebook</a>, the photobooth company switched out its slow, manual ordering method for a super-efficient Facebook chatbot which can handle the whole process. In doing this, the brand was able to automate over $100,000 of orders within a few months, all because their bot made the repeat-buying process easy for customers.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb7546dead09_Chatbot ordering process.png" loading="lazy" alt="" height="1040" width="820" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AI+Rk7S0tuvq6wDLzc2IiIjz8/MAsLKzDg4N5ubmAN7d3n2BhePk5PZAGR+9uKzVAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>The photobooth company's chatbot reminds repeat customers when it's time to reorder printer supplies, and lets them complete the order in a few taps.</figcaption></figure>
<h2>A chatbot is a multi-purpose tool for your business</h2>
<p>As you can see, the function of a Chatfuel bot reaches far beyond simple customer service inquiries. Chatbots can now help to inform, shape, and amplify your SEO, content marketing, social media marketing, and more to help you boost brand awareness and drive sales.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up for your free Chatfuel account</a> to start building a Messenger chatbot for your business today. Then, when you’re ready for priority support and unlimited users, <a href="https://chatfuel.com/pricing">upgrade to Pro</a>. Happy botting!  🤖</p>
<p><em>This post comes to you from <a href="https://www.linkedin.com/in/joannecamarce">Joanne Camarce</a>, a digital marketing expert specializing in SEO, ecommerce, and social media.</em></p>

Chatbots are known for answering questions and boosting sales, but they can also help with SEO, content marketing, ads, and more.

7 Hidden Benefits of Chatbots, from Improving SEO to Informing Content Strategy

Angela Skowronek

<p>The digital marketing industry evolves fast. With every new development comes the opportunity to create even better results for your clients. So if you’re not on top of the trends—whether it’s a new social platform, another ad type, a cutting-edge technique or technology—you’ll lose customers to your competition.</p>
<p>That’s why we’re here to let you in on the next big thing in digital marketing: <strong>chatbots</strong>. Facebook Messenger chatbots, to be exact. They’re helping businesses of all sizes, across industries, to automate customer support, lead generation, sales, and more. Here’s why your <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">marketing agency</a> should offer chatbots as a service to your clients. (Hint: It’s a win-win for you and them. 😉)</p>
<h2>#1. Conversational marketing is the future</h2>
<p>Here’s why:</p>
<h3>📱 Messaging is exploding in popularity, especially on Facebook</h3>
<p>First, consider the fact that Facebook Messenger was the <a href="https://www.visualcapitalist.com/ranked-most-downloaded-apps">third-most downloaded app</a> last year, and continues to top charts in 2020. Billions of consumer are already spending time on this app, so it makes sense to meet them where they are. Messenger chatbots are a scalable, automated way for businesses to do this.</p>
<h3>💬 Customers expect businesses to be available on Messenger</h3>
<p>People <em>want</em> to talk to businesses on Facebook. <a href="https://chatbotslife.com/messenger-chatbots-the-stats-dont-lie-f8cd640152f1?gi=482c77f189b0#:~:text=63%25%20of%20consumers%20believe%20businesses%20should%20be%20on%20Messenger&text=Messenger%20is%20fast%20becoming%20the,should%20keep%20it%27s%20communication%20relevant.&text=By%20building%20a%20chatbot%20for,business%20and%20get%20immediate%20answers.">63% of consumers</a> believe businesses should be reachable on Messenger. What’s more: Over <a href="https://www.facebook.com/micro_site/url/?click_creative_path%5B0%5D=link&click_from_context_menu=true&country=US&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fiq%252Finsights-to-go%252Famong-people-surveyed-across-4-markets-who-message-businesses-over-61-say-messaging-is-the-easiest-most-convenient-way-to-contact-a-business%252F%253Fref%253Dfbiq_article_messaging_p2p%26cmsid%3D1800457766740211%26creative%3Dlink%26creative_detail%3Da04%26create_type%26destination_cms_id%26orig_http_referrer%3Dhttps%253A%252F%252Fwww.google.com%252F%26search_session_id&event_type=click&last_nav_impression_id=0GAyNvOdPsgEJHreH&max_percent_page_viewed=40&max_viewport_height_px=930&max_viewport_width_px=1705&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fnews%2Finsights%2F3-ways-messaging-is-transforming-the-path-to-purchase&primary_cmsid=1800457766740211&primary_content_locale=en_US&region=noam&scrolled=true&session_id=10JuUxdcemeT3gwZy&site=fb4b&extra_data%5Bview_type%5D=v3_initial_view&extra_data%5Bsite_section%5D=news&extra_data%5Bplacement%5D=%2Fbusiness%2Fnews%2Finsights%2F3-ways-messaging-is-transforming-the-path-to-purchase&extra_data%5Bcreative_detail%5D=a04">61% of them say</a> messaging is the most convenient way to connect with brands.</p>
<h3>🙋🏽‍♂️ Consumers are already using bots</h3>
<p>More than <a href="https://www.invespcro.com/blog/chatbots-customer-service/#:~:text=The%20use%20of%20chatbots%20in,a%20human%20agent%20by%202020.">67% of consumers</a> worldwide used a chatbot for customer support in the past year. The public is already getting comfortable with this technology—your agency and clients should too.</p>
<p>Facebook Messenger chatbots are only going to become more commonplace. They’re increasingly becoming the preferred way for customers to have personalized interactions with brands, and they’re a scalable solution for companies across industries. This technology isn’t going anywhere. Lean in to it now to put both your digital marketing agency and your clients ahead of the competition.</p>
<h2>#2. Chatbots are surprisingly easy to build</h2>
<p>We say “surprisingly” because people are often intimidated when they first hear of chatbot technology. To many, it sounds like a complicated and highly technical area that takes years of specialized experience. So allow us to be the ones to tell you first: <strong>ANYONE can build a Facebook Messenger chatbot</strong>.</p>
<p>When you use <a href="https://dashboard.chatfuel.com">a no-code platform like ours</a>, you don’t need developer skills or a tech background. In fact, the newest version of our interface makes bot building <em>even easier</em> than it was before. It’s a drag-and-drop platform that makes it easy for chatbot marketing agencies to create content elements, and get an overview to see how they should fit together. Chatbot building doesn’t get simpler than this, meaning everyone from business owners to marketers and social media managers can take advantage. Take a peek at how it works. ⬇️</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/HX-zA-DkPaU"></iframe></figure>
<h2>#3. Chatbots are a scalable marketing solution for clients in most any industry</h2>
<p>From real estate and <a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">beauty</a> to sports and <a href="https://chatfuel.com/blog/chatbots-for-banking-finance-business">banking</a>, chatbots can benefit businesses in any industry. So no matter what sectors your clients are in, you can build a Facebook Messenger chatbot to help them streamline customer service, lead generation, sales, and more.</p>
<p>If your clients are concentrated in one or two key industries, even better. You can build a few chatbot frameworks that you can quickly customize for each new client. It’s exactly what the Tacobot marketing agency did.</p>
<p>👉 Tacobot gets business from companies in two main sectors: real estate and insurance. So their team decided to build four basic chatbot frameworks for clients in these niches. Each one helps generate high-quality, low-cost leads. One bot framework acts as a quoting tool for auto insurance, for example. It shares relevant information and then gathers the user’s contact details so that the company can follow up personally later. Learn more about <a href="https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients">Tacobot’s scalable model</a> for selling chatbot services.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb2070deab48_Marketing-Agency-Uses-Messenger-Bots-to-Deliver-High-Quality-Leads-for-Clients_case-study.png" alt="" height="1231" width="1651" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABCcAAAQnAEmzTo0AAAAMklEQVR4nAEnANj/AAICAnt7e+/v78vN0QCOjo2Ojo3Ew8OkqKsAiIeHubm5y83OvsDFkQIWq4ByWBYAAAAASUVORK5CYII=" placeholder="blur"><figcaption>Tacobot is a Chatfuel Premium agency that produces high-quality results for clients at scale.</figcaption></figure>
<p>The benefit of selling chatbot services to clients in one specific niche is clear. It all starts with a few basic templates, which you can easily customize for countless other clients. The scalability of offering Messenger chatbot services is a major draw for marketing agencies. You can get better results for more clients with less time, money, and effort.</p>
<h2>#4. Chatbots can be a source of recurring revenue for your agency</h2>
<p>Facebook Messenger chatbots aren’t a set-and-forget tool. It’s important for you, the builder, to track their performance and adjust as needed over time. That’s one way you can earn recurring revenue from clients with bots (and delight them with excellent results, too!). Set up a package that includes bi-weekly or monthly check-ins and updates. (We recommend using Chatfuel’s built-in stats to help you keep track of each bot’s performance.)</p>
<p>Another way for a chatbot marketing agency to get recurring revenue is to offer AI as an add-on. Building an <a href="https://chatfuel.com/blog/ai-benefits-for-business">artificial intelligence chatbot</a> isn’t as complicated as it sounds. But it does involve training the AI over time, which takes regular maintenance. (It’s another reason focusing on clients in a single niche is beneficial. That way, you can train a single AI that fits that industry and use it for multiple customers.) That means you can add that recurring fee to AI chatbot packages you offer your clients.</p>
<p>Chatfuel customer and AI expert Josh Barkin shares his tips on <a href="https://chatfuel.com/blog/pitch-chatbots-to-new-clients">how chatbot agencies can pitch</a> AI to clients. ⬇️ (Get more of Josh’s insights on AI chatbots.)</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/p9e4fTH-AC0"></iframe></figure>
<h2>#5. A chatbot can supercharge your Facebook ad campaigns</h2>
<p>If you already offer <a href="https://chatfuel.com/blog/facebook-ads">Facebook ads</a> services to your clients, a chatbot is an easy upsell. You can charge extra to integrate a bot into your client’s Facebook ads, and it’ll help you win them even better results. Just look at the return on ad spend (ROAS) Chatfuel Premium Agency GoSky AI achieved with a bot for <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">their ecommerce client</a>: <strong>999%</strong>!</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5734deaaf0_Marketing-Agencies.png" alt="" height="505" width="2048" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFUlEQVR4nGNQUFNZtHTl46fPMrNzASPxBkrGkAJUAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>GoSky AI achieved a 999% return on ad spend for their ecommerce client using a chatbot.</figcaption></figure>
<p>They did it primarily with <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">click-to-Messenger ads</a>, which direct users to a chatbot in Messenger when clicked. Here’s why this is <a href="https://www.sevenatoms.com/blog/facebook-messenger-ads-best-practices">such an effective tactic</a>:</p>
<ul>
<li><a href="https://chatfuel.com/blog/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot">These ads can be placed on Instagram</a> and Facebook, two of the most heavily trafficked social media platforms out there. That means you have the potential to reach billions of users worldwide with your client’s message.</li>
<li>The click-to-Messenger ad format is underutilized. You won’t have much competition in that sense, which means it’ll be a memorable new experience for most users.</li>
<li>Chatfuel offers a built-in ads tool to streamline this process. You’ll be able to manage and monitor click-to-Messenger ads and other types of chatbot ads all in one place. It makes it easier to manage your Facebook advertising campaigns, and easier to share results and data with your clients.</li>
</ul>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/v2F1uXt2AlQ"></iframe></figure>
<h2>#6. You can use chatbot-building software designed specifically for agency teams</h2>
<p>Finally, Chatfuel has a set of features specifically created to make life easier for marketing agencies. As we mentioned, our platform is already intuitive and user friendly. And when you sign up for our Premium Agency plan in particular, you’ll get <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators">extra perks designed just for businesses like yours</a>, such as:</p>
<h3>🏷️ A white-labeled dashboard</h3>
<p>It’s one centralized place where your team can access all the bots you’re working on. (That means no more keeping track of dozens of passwords or wasting time logging in and out of different projects all day.) You can invite your clients to this dashboard too, so they can check on the progress or analytics of their specific bot any time.</p>
<h3>👯 Synced Cloning</h3>
<p>This feature lets you sync edits from one master bot to others in a single click. It’s ideal if you’re using one bot template for multiple clients, or if you handle marketing for any multi-location businesses like franchises.</p>
<h3>🧾 Shared pricing</h3>
<p><a href="https://chatfuel.com/pricing">Chatfuel plans</a> are priced according to the number of chatbot users. As a Premium Agency client, you can buy a certain number of users in bulk, then distribute them as needed among the bots you manage. It involves just a single transaction for you, after which you can charge each client based on the users you’ve allocated for them.</p>
<h3>💡 Training and support resources</h3>
<p>First, we’ll run a custom onboarding session just for you and your team to get you acquainted with the platform. From there, we’ll invite you to join our exclusive agency Slack group where you can network, ask questions, and be the first to learn about new Chatfuel features. Finally, you’ll get priority support, which means answers in one business day or less.</p>
<p>…and lots more! To get additional information about how your marketing agency can use Chatfuel to grow, <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">book a demo</a> with our team.</p>
<h2>BONUS: Use a chatbot to get new clients for your agency</h2>
<p>What better way to advertise your chatbot agency’s new services than with a fully functional marketing bot? You can build a chatbot and <a href="https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website">embed it on your website</a> or connect it to your agency’s Facebook ads. Then, potential customers who chat with it will get to experience the magic for themselves. The bot can <a href="https://chatfuel.com/blog/chatbot-for-customer-service">answer FAQs</a> about your services, offer <a href="https://www.youtube.com/watch?v=_93xjJ0dZaM">Live Chat</a> for those with more complex questions, and automatically gather lead information in the process.</p>
<p>Remember Tacobot, the client we mentioned above? Here’s a peek at how they use a chatbot to gain new clients. ⬇️</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbf0bddeab2b_Marketing-Agency-Uses-Messenger-Bots-to-Win-High-Intent--Low-Cost-Leads-for-Clients---4.png" alt="" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/AJaXmIOHiwYHByMjJACdnp10eHnCw8Tw8fIAlJWUc3R0ysvL4+LiUZQUUe+p6s4AAAAASUVORK5CYII=" placeholder="blur"><figcaption>This Chatfuel Premium Agency uses a chatbot to get new clients.</figcaption></figure>
<h2>Marketing agency + Messenger chatbots = 💙</h2>
<p>Adding Messenger chatbots to the services your digital marketing agency offers is a smart move, especially <a href="https://www.youtube.com/watch?v=1HjA0MTMMXk">in times like these</a>. They’re easy to build, especially with no-code software like Chatfuel. They have the potential to bring you a new revenue stream, and to create even more impressive results for your clients. To learn more about Chatfuel’s Premium Agency program, the one tool your agency needs to get started with chatbot marketing, <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">book a demo</a> with us.</p>

Here's why your marketing agency should offer chatbots and conversational marketing as a service to your clients.

Marketing Agencies: Here Are 6 Reasons You Should Offer Chatbot Services

<p>You already know that Messenger bots are powerful tools to help businesses increase sales and automate support. Now, there are two new use cases to add to the list: chatbots as tools for freelancer job training and economic development. 💹</p>
<p>Our story begins in a small country in West Africa called The Gambia, which has a population of just over two million. <a href="https://theodora.com/wfbcurrent/gambia_the/gambia_the_economy.html">Three-quarters</a> of those citizens rely on agriculture for their livelihood. So when unpredictable events like droughts impact the output of that industry, the country’s entire economy is at risk. To help diversify the Gambian economy and build up other sectors, international organizations have set up certain programs—and one of them runs on chatbots.</p>
<p>In 2018, the International Trade Centre (ITC) planned one such initiative. The ITC is a global agency linked to the World Trade Organization, the United Nations, and the European Union, and one of their objectives is to promote economic growth in certain countries. They came up with a plan for The Gambia and partnered with a Danish marketing agency called <a href="https://www.growthbond.co/#lp-pom-block-2030">GrowthBond</a> to implement it in 2018.</p>
<p>GrowthBond is a member of <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">Chatfuel’s Premium Agency program.</a> We spoke to their CEO, Ferdinand Kjærulff, to find out how his team used a Chatfuel bot to help promote and organize this unique project.</p>
<h2>A plan to empower Gambian young people and small businesses</h2>
<p>Kjærulff explained that the ITC identified a two-pronged problem in the Gambian business world. First, most small- and medium-sized businesses in Gambia don’t have the resources to harness the power of modern digital marketing. Very few have in-house talent with enough experience in the digital marketing space, and not many have room in their budget to hire outside help either.</p>
<p>Second, young people in Gambia lack opportunities to break into the world of digital marketing work. It’s nearly impossible to be competitive in the international freelance market without proper training, experience, and a strong portfolio. So with no local certifications, internships, or similar programs available to Gambians, their chances of breaking into the freelance marketing world were slim.</p>
<p>That’s where GrowthBond came in. They worked with the ITC to create a program to equip young Gambians with in-demand marketing skills. Then, they granted ITC funding to SMBs in the country so they could afford to hire the newly trained freelancers. That way, the businesses could get free marketing and the freelancers could gain experience—a perfect win-win! 🏆</p>
<h2>The six-step program (chatbots included!)</h2>
<p>Over a period of six months, GrowthBond was responsible for “the selection, training, and supervision of the digital marketing students, as well as digital marketing consulting and local mentorship.” Here’s an overview of how the program they developed worked:</p>
<p><strong>#1. Lead generation via Facebook ads 👋</strong> The first order of business was to spread the word about the program to promising young Gambians. GrowthBond set up Facebook ad campaigns advertising their digital-marketing training program for aspiring freelancers.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb142fdeab67_image.png" alt="facebook ads sample" height="1023" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAALklEQVR4nGOQEBc5d+7CuXPnNm/ewiAqJvbx48erV68eOHCAQVtb6w4YHD12DACdphcAmEyMwAAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>A sampling of the Facebook ads GrowthBond ran to get students for their new program.</figcaption></figure>
<p><strong>#2.</strong> <strong>Lead qualification via chatbot ✅</strong> Of course, not every Gambian Facebook user would be the right fit for the program. So those who <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">clicked the ads</a> were redirected to Messenger. There, a chatbot that GrowthBond set up asked them lead-qualification questions to find out if they were eligible to participate. The group that made it through this round was whittled down even more after that with an in-depth questionnaire GrowthBond sent them next.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb3b26deab20_image-1.png" alt="messenger chatbot" height="354" width="422" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAALElEQVR4nGPYu3tvbmaWkaHx/PnzGbKycoWFxVVUVLy9vRn+g4GHh0dpSQkAOkoQ4yUfaZ0AAAAASUVORK5CYII=" placeholder="blur"><figcaption>GrowthBond set up a chatbot to qualify leads for the training program.</figcaption></figure>
<p><strong>#3. Course reminders via chatbot 🔔</strong> The students who applied and were approved then received messages via chatbot with important information about the training courses, including reminders and helpful hints.</p>
<p><strong>#4. Online training 👩🏻‍💻</strong>The students could go through some of the freelancer training at their own pace in Thinkific. For the rest, GrowthBond hired two local mentors to run live trainings on Facebook. They reminded students about the trainings via chatbot and via email.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbd481deab5b_image-2.png" alt="conversation rates" height="234" width="678" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsSAAALEgHS3X78AAAAFUlEQVR4nGN48vz53r37opISjKwtADY5Bqx6B/GPAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Stats for one of the live trainings GrowthBond's local mentors held for students on Facebook</figcaption></figure>
<p><strong>#5. Email outreach ✉️</strong> To get local SMBs on board with the project, GrowthBond reached out to many via email. They offered these businesses $50 USD in Facebook ad credits, plus $200 USD worth of freelancer work to help get them set up.</p>
<p><strong>#6. A Facebook group and in-person meetings 👥</strong> GrowthBond also created a Facebook group for students who completed the course. They shared extra tips and advice there for their budding freelancers. The group also served as a place where the students could get feedback on their pitches and profiles, and share their success stories. In addition, the local mentors GrowthBond hired held in-person meetups where students could get support and input on their work.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb4b2fdeab5d_image-3.png" alt="chatbots for freelancers" height="1067" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAL0lEQVR4nGNQ01D7/fsPBwMDDw8ngxwDg5muVqSPjaaSDENVaFh7fkZ6YvTa+VMBv5wLCphlHakAAAAASUVORK5CYII=" placeholder="blur"><figcaption>One of the in-person advice and feedback sessions GrowthBond set up for its students</figcaption></figure>
<p>Once the students finished the training and gained experience working for the SMBs, they were ready to launch their careers as freelance marketers. The GrowthBond team continued to support the students for the first two months of their new adventure, to help them put what they’d learned into practice. 🙌</p>
<h2>The role of Messenger bots in the training program</h2>
<p>GrowthBond’s training program focused more on the basics of Facebook advertising than <a href="https://youtu.be/D4n6VLQHE5U">the basics of chatbot building</a>. However, they did use Messenger bots to promote their program at different stages along the way. As a result, many students got their first exposure to chatbots. Plus, the bots helped the program grow and assisted the students in staying on track. GrowthBond used their Messenger bot for:</p>
<ul>
<li>
<p><strong>Lead generation</strong>. To generate leads and get students to apply for their freelance training program, GrowthBond ran a series of Facebook ads. They were <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">click-to-Messenger ads</a>, which meant that users were directed to a Messenger chatbot after clicking the CTA.</p>
</li>
<li>
<p><strong>Lead qualification</strong>. Then, the marketing agency took advantage of a chatbot’s back-and-forth, conversational style to gather more information about program applicants. Based on the user’s answers to the questions, the bot could automatically approve qualifying students to move to the next round. It then saved the responses from <a href="https://www.youtube.com/watch?v=mNBeoGF90PY">qualified leads</a> as attributes, and <a href="https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets">exported them to a Google Sheet</a> automatically so the GrowthBond team could easily access the information.</p>
</li>
<li>
<p><strong>Reminders</strong>. Once students were enrolled in the program, the GrowthBond agency used a chatbot to keep them on track with their studies. This program ran in 2018, well before Facebook’s 2020 policy changes. So although GrowthBond used a sequence of messages then to remind students about upcoming live classes, there are still several ways an agency could do this with a bot now. You could still set up a sequence that engages students daily, to keep reopening the 24-hour contact window. You could have students sign up for <a href="https://youtu.be/vTwdLHar6pI">One-Time Notifications</a> to remind them about the classes. Or, you could use <a href="https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers">sponsored messages</a> to send reminders and other important course info.</p>
</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb6d09deab69_image-4.png" alt="chatbots for recruitment" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/AJ+fn42Oj3h9f/P09QDo6Ojv7esADxyttb4An5+fWVpaMDIznJ6fvJcU+ldDL54AAAAASUVORK5CYII=" placeholder="blur"><figcaption>GrowthBond used a Messenger chatbot to generate and qualify leads, and to send students reminders about their coursework.</figcaption></figure>
<h2>Success stories from GrowthBond’s freelancer training program</h2>
<p>GrowthBond got 370 applicants for their freelance marketing program initially. Of those, 180 showed up to the first online course sessions. From that group, GrowthBond chose 50 of the most promising candidates to move forward. Out of that group, 30 completed the course and started working as freelancers.</p>
<p>10 of them are currently generating revenue, “and are expected to make it as online freelancers,” according to Kjærulff. Considering that <a href="https://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users">less than 20%</a> of Gambians are internet users (compared to over 75% of Americans), these numbers represent a great start.</p>
<p>One of the program’s top success stories is a young man named Bakary Fatty, who earned $515 in freelance income during the program. His story “proves that, with proper education and motivation, anyone can reach his or her targets,” Kjærulff says.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0bfbdeab64_image-5.png" alt="chatbots for freelancers" height="1165" width="1058" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsSAAALEgHS3X78AAAAP0lEQVR4nAE0AMv/AMDY7rLR3rrI3Ii+4gBXsN87UVZJQz/A7v8AXbTgFyo2BQMWwOH3AKXS9vj7//b0/63N8hp0H4CScc9KAAAAAElFTkSuQmCC" placeholder="blur"></figure>
<p>To keep the program alive even after its six-month span, GrowthBond ran Facebook ads to companies in Africa to promote the services of these freelancers. After receiving interest from 130 companies, they turned off the campaign and got to work connecting them with students from the program. “We expect to continue receiving a constant flow of companies lined up to hire freelancers in the future,” says Kjærulff.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb1a2cdeab21_image-6.png" alt="facebook ad copy" height="459" width="402" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsSAAALEgHS3X78AAAAP0lEQVR4nAE0AMv/AMLK5uvr6/v7+v///wC5uK2trrCvsbbc39wAMjk4FRQaAwAObXR4AEdSWQ8PFA0ME3+FiU6GGSTkDfY2AAAAAElFTkSuQmCC" placeholder="blur"><figcaption>GrowthBond continued to run ads after the program was over to get more opportunities for the freelancers to build experience.</figcaption></figure>
<h2>The power of Messenger bots for education and training</h2>
<p>This story serves as a timely reminder that chatbots are <a href="https://chatfuel.com/blog/chatbots-for-universities">powerful tools for education</a>. And while Messenger bots have always been <a href="https://academy.ied.eu/blog/elearning-digital-media">effective learning tools</a>, their potential is even clearer during this global pandemic. Bots can help people build new skills from the safety of their own homes, whether those skills will help them complete a degree, explore a new field, or learn to bring in money remotely as a freelancer. It also reminds us that agencies and nonprofits will continue to be crucial players in how we recover and rebuild pieces of the economy that COVID-19 has damaged.</p>
<p>👔 <strong>Businesses:</strong> Start <a href="https://dashboard.chatfuel.com">building a Messenger bot for free</a> to keep your customers informed, automate tasks, generate revenue, and more.</p>
<p>💼 <strong>Marketing agencies:</strong> <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">Book a demo</a> with us to learn more about how our<a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators">Premium Agency program</a> can empower you to exceed client expectations and make a difference, like GrowthBond did.</p>
<p>💙 <strong>Nonprofits:</strong> Learn <a href="https://chatfuel.com/blog/9-reasons-your-nonprofit-needs-a-chatbot">how your org can benefit from a bot</a>, then get information on our <a href="https://chatfuel.intercom-clicks.com/via/e?ob=ztQDpK3PbBuSXQ9E9J2xuj%2FY46kabynWNpmbS699JLJ7FlFGf5hjsBuwd25s1ieveLsx10ajwhwHIguNgyVgT7irAeOFbbjiHJTaw4y8meU%3D&h=2f7945ea5a3937b3ceac168b68622d1194f4d4f7-mca3oa0n_26925251929">Bots for Good program</a>, designed to support the nonprofit organizations that support all of us.</p>
<p><em>Learn more about what Chatfuel is doing to help businesses during the coronavirus pandemic.</em></p>

Here are two new use cases for what chatbots can do: They can be tools for freelancer job training and economic development.

How This Marketing Agency Used a Bot to Help Empower Freelancers and Small Businesses

Mary Rybakova

<h2>The Brand</h2>
<p>What’s the one ultra-valuable resource that all insurance brokers and real estate agents depend on? High-intent, high-quality leads, and ideally at an affordable price. Tacobot is a US-based chatbot agency that helps small, local businesses of these types get exactly that.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb4710dead50_Insurance agency case study Tacobot.png" loading="lazy" alt="" height="1458" width="1651" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAABCcAAAQnAEmzTo0AAAAP0lEQVR4nAE0AMv/ABcWFoiIh+/w8Obn6ABcXFpwb27BwcGOkJIAbm5uiYiIt7e3kJKXAMHBwdzd3t3e4d7e38yeHoNa5O2YAAAAAElFTkSuQmCC" placeholder="blur"></figure>
<h2>The Problem</h2>
<p>Every insurance company or real estate business needs a regular influx of leads. Major national brands can afford billboards, TV commercials, direct mail, and other pricey strategies to get them. So how can a local company with a fraction of the sales and marketing budget generate leads?</p>
<p>According to <a href="https://www.facebook.com/Tacobot-106871984030519">Tacobot</a> co-founder CJ Hutsenpiller, most turn to lead vendors. These are groups that scrape lead information from <a href="#">web-traffic sources</a> and sell the data to businesses. “The problem with that, ” he explains, “is that the leads are low intent, high priced, and often sold to multiple agencies at once.”</p>
<p>Hutsenpiller always kept a lookout for marketing solutions to this problem. One afternoon, he was watching a Facebook <a href="https://youtu.be/wiErqy5qMaU">video ad</a> where the host was selling a book. She told viewers to comment to receive a free sample of the first chapter. “I commented, ” he says, “half-expecting to never hear anything. But to my surprise, their bot immediately started communicating with me. I knew right away that I could use this in the insurance space.” As he puts it, <strong>he stumbled on chatbots as a new service for his clients</strong> by “complete dumb luck!”</p>
<h2>The Solution</h2>
<p>Tacobot offers cheaper way to get higher quality leads than the vendors Hutsenpiller described. His agency provides <strong>pre-built lead-generation chatbots</strong> for clients. “In order to be successful in generating business in the insurance field, you must do more to win a client’s trust, ” he says. “There’s something to be said for the power of being able to have a conversation with a prospect—and that’s what bots allow our clients to do. Immediately when a user enters the funnel, the bot can start building a relationship with them using conversation.”</p>
<p>Tacobot’s carefully designed chatbots help clients start these meaningful conversations with prospects. The chatbot marketing agency’s clients can pay for subscription-based access to a bot “skill, ” as Hutsenpiller calls them. They can choose one or more of the following skills, or functions:</p>
<ul>
<li><strong>Quoting tool for life insurance 👤</strong> This bot skill generates life-insurance quotes for prospects right in Facebook Messenger. If the user wants to purchase the policy, one click will take them to a pre-filled web application.</li>
<li><strong>Quoting tool for home/auto insurance 🚗</strong> The user simply has to answer a few questions. Then the bot pulls information from third-party sources. It combines it with the user’s responses and generates a quote.</li>
<li><strong>Rent calculator 🧮</strong> This bot skill is designed for mortgage and real estate professionals. First, it captures how much the user currently pays in rent. Then, it converts it to an estimate of a mortgage payment that amount could sustain. Finally, it’ll show matching house listings in the user’s area.</li>
<li><strong>Home-value calculator</strong> 🏠 Real estate businesses can also select this chatbot skill. It’ll give prospective home sellers an estimate on the value of their property.</li>
</ul>
<p>And of course, the chatbots will capture user information for each of the leads that it chats with. That way, the businesses can pursue them personally.</p>
<p>Tacobot also has <a href="https://www.messenger.com/t/106871984030519">their own chatbot</a>. It lets clients preview different skills so they can see how each one works. The client can then purchase the skill (s) of their choice right within the bot (see screenshot below). From there, Tacobot chatbot development agency will customize the bot for the client’s business. Then they launch it, and teach the clients how to access it in Chatfuel. Tacobot also runs a <a href="https://www.facebook.com/groups/728962607577492">Facebook support group</a>. They use it to answer questions, and to share strategies to help clients <a href="https://chatfuel.com/blog/facebook-ads">push traffic to their bots</a>.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbf0bddeab2b_Marketing-Agency-Uses-Messenger-Bots-to-Win-High-Intent--Low-Cost-Leads-for-Clients---4.png" alt="Messenger bot to help sell their chatbot services to clients" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/AJaXmIOHiwYHByMjJACdnp10eHnCw8Tw8fIAlJWUc3R0ysvL4+LiUZQUUe+p6s4AAAAASUVORK5CYII=" placeholder="blur"><figcaption>Tacobot takes advantage of the free Pro bot that comes with their <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan" target="_blank">Premium Agency plan</a>. They use their own Messenger bot to help sell their chatbot services to clients.</figcaption></figure>
<h2>The Recipe</h2>
<p>The Tacobot team relies on these Chatfuel features the most to build effective bots for their clients:</p>
<ul>
<li><a href="https://docs.chatfuel.com/en/articles/735122-json-api"><strong>JSON API</strong></a>. Once a chatbot <a href="https://www.youtube.com/watch?v=TjxhyddugaA&feature=youtu.be">gathers a lead’s information</a>, it has to make it available to the client. From there, the client can pursue the leads personally. Tacobot’s smaller clients use the Notify Admin Via Email or <a href="https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets">Send to Google Sheets</a> for this. But for larger or more advanced clients, Tacobot <a href="https://chatfuel.com/blog/json-api-examples">uses JSON</a> to send the details to the client’s CRM directly and automatically. Hutsenpiller says they’ve <a href="https://www.jotform.com/what-is-crm">integrated with CRMs</a> like Salesforce, BoomTown, JotForm, Mailchimp, and Agency Elephant this way.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bbfcdadeab4a_s_241729DC75347BB40AF8249DA4AB84EE9B074520F04DDD3B346A73A08958BAFA_1586222445084_image.png" alt="JSON API allows your bot to pull and display data" height="1362" width="1380" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAOklEQVR4nGNwdXOrq2/o7O7et28fQ2FhcVh0fHF5jaSKNkNBQeGihQt6+/plVHUYbt2+PQEMtm7ZBAA/ghexbSvpAgAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>The JSON API allows your bot to pull and display data from an external source, or to send data to an external source.</figcaption></figure>
<ul>
<li><a href="https://docs.chatfuel.com/en/articles/908868-sequences"><strong>Sequences</strong></a>. This Chatfuel feature lets you schedule follow-up messages from your bot. Sequences are a key component in each of the four bot skills. Let’s say a user starts going through the flow for the rent calculator, or another skill Tacobot chatbots offer. But, halfway through, they get distracted and abandon the process. Tacobot ensures the user will later receive a sequence of messages that remind them to come back and finish the flow. (These messages are sent within the 24-hour window outlined in Facebook’s Messenger policies.)</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0daddeab46_Marketing-Agency-Uses-Messenger-Bots-to-Win-High-Intent--Low-Cost-Leads-for-Clients-2-1.png" alt="Tacobot chatbots are equipped with Sequences" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAKklEQVR4nGN4DwYPwYBBVVmlva1t3dq1e3bvZqioqDp69OjJEydOnjgBAAXXGYVXNPoNAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Tacobot chatbots are equipped with Sequences to follow up with users who don’t finish the bot’s questionnaire.</figcaption></figure>
<ul>
<li><strong>Attributes</strong>. User attributes are like tags. They identify a certain preference or characteristic of a bot user. You can create as many custom attributes as you want based on what’s useful for your business. Tacobot clients using the home-insurance quoting skill could have their bot save every user’s zip code as an attribute, for example. The bots can do this automatically via the Save User Input plugin. That way, the client can sort leads by area to assign them to different agents, or to <a href="https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads">create retargeting ads</a>. They’ll be able to easily sort their leads into segments based on this (or any other attribute) in the <a href="https://docs.chatfuel.com/en/articles/1575151-people-tab"><em>People</em> tab</a>.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb2dbadeab3f_Marketing-Agency-Uses-Messenger-Bots-to-Win-High-Intent--Low-Cost-Leads-for-Clients-3.png" alt="save user attributes in Chatfuel chatbots" height="301" width="607" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsSAAALEgHS3X78AAAAJUlEQVR4nAEaAOX/AC8vLsjIyN/f3t/f3gAfHyDIyMjOzc3NzMu8LQ+fYKywqQAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>The Save User Input plugin is one way to save user attributes in Chatfuel.</figcaption></figure>
<h2>The Results</h2>
<p>“The insurance space as a whole is behind when it comes to anything technology-related—especially digital marketing strategies, ” Hutsenpiller tells us. That’s likely why Tacobot’s chatbots have become the tool of choice for local insurance and real estate businesses in 41 US states. Prospective clients take notice when they hear how Tacobot uses the accessible, affordable technology of Messenger bots to achieve such impressive results.</p>
<p>Tacobot’s clients come from all over the country and from a few different industries. As a result, metrics for their bots vary. But Hutsenpiller says that clients who follow his team’s guidance can expect metrics like these:</p>
<ul>
<li>$2-5 per high-quality insurance lead</li>
<li>Less than $10 per high-intent real estate lead</li>
<li>$0.10 per conversation</li>
</ul>
<p>For insurance clients, that’s “drastically cheaper than what they can get with a lead vendor, ” he explains. “Real estate and mortgage are a little harder because of Facebook’s new special ad-category targeting rules, ” he tells us, “but we still generate those for less than $10 each.” Plus, the Chatfuel interface is easy for both the Tacobot team and its clients to use.</p>
<p>“I’ve built bots on both major platforms, ” explains Hutsenpiller, “and I find the structure of Chatfuel to be much easier to use. I also have always gotten great support from the <a href="https://www.facebook.com/groups/chatfuel">Chatfuel Community on Facebook</a>, and from <a href="https://www.youtube.com/channel/UC1_z5c5UnMJ0waRJ8Bx1cFg">the videos by Andrew Demeter</a>—who is an amazing asset to the company.”</p>
<h2>Your agency can “lead” clients to success with Messenger bots</h2>
<p>If your marketing agency doesn’t yet offer chatbots as a service, now’s the time to consider it. In these difficult times, meaningful conversations are more important than ever. <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">Request a demo</a> for our robust Premium Agency plan today. Then you can start using Messenger bots to help your clients have authentic interactions with their audiences.</p>
<p><em>See how else Chatfuel agency partners are using chatbots to achieve incredible results for their clients. Or, learn <a href="https://chatfuel.com/blog/chatbot-contest-students">how they’re giving back</a> to the community. If you’re building bots for healthcare clients that need to share important information about COVID-19, find resources here.</em></p>

Tacobot is a chatbot marketing agency that helps small, local businesses get high-intent, high-quality leads at an affordable price.

Marketing Agency Uses Messenger Bots to Deliver High-Quality Leads for Clients

<p>A great product attracts people. And it the support team gets more overwhelmed with a high customer flow. When it comes to e-commerce, the pressure might be even higher because consumers can quickly ask a question and expect a quick response. And if they don’t get it, most likely, they’ll leave. No matter how great the product is.</p>
<p><a href="https://shop.3dmats.com">3D Mats</a> is a Taiwanese e-commerce retailer that faced this problem. They design and sell car accessories such as floor mats, sunshades, and roof racks, focusing on constantly innovating and releasing high-quality items for their customers. Looking for a solution, 3D Mats hired GoSky AI agency to build a chatbot for their brand. The bot produced such excellent results for 3D Mats that it won second prize in our 2019 E-commerce Chatbot Competition. Here are a few metrics:</p>
<ul>
<li>The yearly average return on ad spend (ROAS) blasts to 999%.</li>
<li>47% of customers purchase other recommended products.</li>
<li>The repurchase rate has climbed to 30%.</li>
</ul>
<p>Let’s have a look at their journey.</p>
<h2>Busy support team, ineffective both marketing and ads</h2>
<p>The 3D Mats support agents spent most of their time answering repetitive common questions. For example, consumers asked about the products, delivery details, and other things that are called FAQs. Of course, answering those is essential, but that meant less time to respond to more complex inquiries, plus longer waiting time for all customers.</p>
<p>Despite communicating with consumers a lot, the 3D Mats team didn’t have a good feel for who their ideal customer was. So, it was hard for them to market effectively. Not understanding their target audience meant their Facebook ads weren’t too successful. Their retargeting ads were getting pricey, even though they weren’t doing much to increase sales for their store.</p>
<p>All these problems took the 3D Mats team to the point where they needed an innovative but inexpensive solution. So, they decided to try automation.</p>
<h2>One chatbot solves three problems</h2>
<p>Initially, the GoSky team realized that all these problems were connected. So, they set up a strategy for solving them all and implemented it in their chatbot for 3D Mats. “Chatfuel Dashboard is very stable and trust-worthy. It brings an enjoyable user experience to the bot builder and the bot users, ” Dora Tseng from GoSky AI explains why they chose Chatfuel for this and other projects.</p>
<p>Let’s look at how the GoSky team broke down the task into three steps and used powerful Chatfuel tools and plugins for each problem.</p>
<h3>1. Automating FAQs and product recommendation</h3>
<p>3D Mats shared that most of the FAQs they receive from the comments. So, the GoSky team used a Comments Autoreply feature in their Chatfuel automation. A chatbot can send a private message to all commenters or only those who used a specific keyword in their comment. This rule can be applied to all posts or only particular ones. If you already use Chatfuel automation, you can set the Comments Autoreply feature and check the FAQ templates in your <a href="https://dashboard.chatfuel.com">Dashboard</a>.</p>
<h3>2. Understanding the audience</h3>
<p><a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">Click-to-Messenger ads</a>. Tseng calls this feature and chatbots “a perfect match because they lead right to the chatbot, avoiding necessary redirect.” GoSky AI used bot links to make this process even smoother. For example, when users click a product ad, a link takes them to that part of the bot containing information about that product. That way, users find what they need in one click, so conversion rates increase.</p>
<p><a href="https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets">Save to Google Sheets plugin.</a> The 3D Mats chatbot quizzes users about their car and needs. It automatically exports their answers to a Google Sheet. A human agent then checks the responses, finds the right product for the user’s car, and sends them the store link to it via Live Chat. The GoSky team plans to automate the whole product recommendation process to save even more time.</p>
<h3>3. Improving the ad campaigns</h3>
<p><a href="https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads">Lookalike audiences</a>. On Facebook, you can target new people who are most likely to be interested in your ad — and most likely to convert. Chatfuel users have access to this data in the People tab. They can export it to Facebook and use it in their ads.</p>
<p>A/B Test plugin. GoSky AI used this feature for the brand’s holiday campaign to find the most effective way to send a promo code to users. They tried three options: sending it immediately, sending it later via <a href="https://docs.chatfuel.com/en/articles/908868-sequences">sequences</a>, and sharing it with a countdown timer. The results showed that the Sequence flow worked best, as it got them the most conversions. They used that method for all future users and <strong>increased monthly sales by 29%</strong>!</p>
<h2>Beyond expectations</h2>
<p>Eventually, the 3D Mats team had much more time because the automation was now instantly responding to common questions. Once a Chatfuel bot starts a conversation with a new user, it saves their profile information in the <a href="https://docs.chatfuel.com/en/articles/1575151-people-tab">People tab</a>. The more new users the 3D Mats chatbot interacted with, the more data the team had to analyze. That insight allowed them to solve their second problem. Eventually, 3D Mats was able to run better ads and produce more relevant content, helping solve the third problem. The bot GoSky built help solved 3D Mats’ problems and accomplish their goals:</p>
<ol>
<li>The chatbot’s FAQs function and quiz feature have <strong>reduced repetitive inquiries by 70%</strong>. Once they automate the entire process, GoSky estimates that number will jump to 95%! The 3D Mats support team already has much more time to spend on other tasks, and that time will only increase.</li>
<li>Suggesting products has been a super effective function of the bot, too. 47% of customers now also purchase other recommended products. 3D Mats’ <strong>repurchase rate has climbed to 30%</strong>. The bot personalizes the service and <a href="https://chatfuel.com/blog/customer-loyalty-chatbot">keeps customers coming back</a>.</li>
<li>The audience data that the 3D Mats chatbot gathered gave their Facebook ad performance a significant boost. Their yearly average return on ad spend <strong>(ROAS) is now 999%</strong>.</li>
</ol>
<figure><img alt="Return on Ad Spend " src="/cms/static/blog/60afa6a88bd1bb5734deaaf0_Marketing-Agencies.png" height="505" width="2048" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFUlEQVR4nGNQUFNZtHTl46fPMrNzASPxBkrGkAJUAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>The GoSky team achieved a yearly average ROAS of 999% for their client 3D Mats.<br></figcaption></figure>
<h2>Grow e-commerce conversion rate</h2>
<p>With Chatfuel, you can answer FAQs, learn your target audience better, improve your ads, and more. Automation will help you save time to focus on the things that need your attention most while your automation communicates with your customers 24/7. <a href="https://dashboard.chatfuel.com">Sign up for free</a> today to access the Chatfuel powerful tools and features. No technical knowledge or previous experience is required.</p>

This agency used a bot to help an ecommerce brand reduce 70% of repetitive customer inquiries, increase sales, and achieve ROAS of 999%!

Agency gets 999% ROAS for e-commerce client using Messenger bot

Use cases

<p>According to the Great Resignation research, 65% of global hiring organizations have lost their preferred candidate because the recruitment process was too long. The main reason is pretty simple: HR managers are very busy. HR professionals spend a lot of time on:</p>
<ul>
<li>interviewing,</li>
<li>sorting out candidate applications,</li>
<li>responding to their repetitive questions,</li>
<li>finding slots for interviews and rescheduling,</li>
<li>sending follow-up messages.</li>
</ul>
<p>The good news is that managers can automate some of the routine processes and focus on interviewing and preparing offers for the most suitable candidates. For example, a Facebook Messenger automation can accept and sort applications and schedule interviews. You can even integrate your bot with Facebook Jobs to automatically follow up with applicants.</p>
<p>In this article, we’ll look at recruitment Messenger automation, share some tips on building one yourself and show some inspiring metrics from our clients.</p>
<h2><strong>Integrating with Facebook Jobs</strong></h2>
<p>Facebook has almost 2.5 billion monthly active users. Odds are your next great employee already spends time on the platform, so it makes sense to search for them there via <a href="https://www.facebook.com/business/pages/post-job">Facebook Jobs</a>. It lets you post jobs on your Business Bage, receives and review applications, and contact prospects via Messenger. Or, your Messenger automation can do it for you.</p>
<p>You can set up different automated responses to candidates. For example, confirm their application has been received or tell them about the following interview. Here’s how to set it up:</p>
<ol>
<li><strong>Turn on the automated response.</strong> Go to your Facebook Business Page → Messenger inbox → Automated Responses, then select Messenger. A section called <em>Communicate about your jobs</em> will appear there, and you’ll see the option to turn on an application received.</li>
<li><strong>Write a message your bot will send</strong>. Keep it brief but helpful and informative. Include details about timelines or next steps, so the candidate knows what to expect.</li>
<li><strong>Add a button</strong> (optional). You can include a button to go along with the message. It can link to a URL, like a page on your website where they can learn more about your company. A button can also redirect to a block in your bot, for example, FAQs or a quiz about the company.</li>
</ol>
<h2><strong>Chatbots streamline recruitment process</strong></h2>
<p>Facebook Messenger chatbots can simplify the recruitment process for both employees and job seekers. Here’s what chatbots can do:</p>
<ul>
<li><strong>Collect information from candidates.</strong> With Chatfuel’s Save User Input plugin, your chatbot can accept contact details, CVs, and other materials from applicants. You can store this data as user attributes in Chatfuel’s People tab for simple searching and sorting. Also, you can export this data to a Google Sheet for analysis or candidate ranking.</li>
<li><strong>Ask screening questions.</strong> Your bot can ask applicants any number of qualifying questions related to experience, skills, or location. You can even have your bot email an applicant’s information to an HR manager if they pass all the qualifying questions. Then, the manager can follow up with the most suitable candidates personally.</li>
<li><strong>Answer FAQs 24/7.</strong> HR managers no longer have to spend time answering common questions. Automation is excellent at responding to FAQs about the job or hiring process. Plus, bots are available 24/7.</li>
<li><strong>Schedule interviews.</strong> In Chatfuel, you can use Zapier templates to integrate your calendar or scheduling system with your bot. It allows users to sign up for an interview, reschedule or cancel it right in your bot. All changes will reflect on your calendar. You can also set up automated reminders, and your bot will notify users when their turn is coming up.</li>
</ul>
<p>Finally, a recruitment chatbot also creates a convenient experience for the applicants by answering their questions and providing an engaging and instant form of communication. So no matter how big or small your business or department, automation can help you stand out from other companies competing for the same talent.</p>
<h2><strong>Tips for optimizing your recruitment chatbot</strong></h2>
<p>Follow these best practices to maximize the efficiency of your HR bot:</p>
<ul>
<li><strong>Get creative.</strong> <a href="https://chatfuel.com/blog/chatbot-names">Give it a name</a> and persona and make it friendly. Include GIFs and emojis if appropriate for a more engaging and welcoming experience.</li>
<li><strong>Create different conversational flows for different applicants.</strong> Maybe entry-level applicants have an extra task to do before making it to the interview process. Or perhaps senior-level applicants get a direct invitation interview sooner.</li>
<li><strong>Include FAQs.</strong> Collect the most common questions from applicants and equip your bot with answers to those. Include as much helpful information as possible, like the office address, notes on team culture, and details about perks and benefits.</li>
<li><strong>Be ready to step in.</strong> You may want to have time window each day when a human HR agent is available. With the <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">Live Chat plugin</a>, an agent can jump in to answer complex or personalized questions if the bot ever gets stuck.</li>
<li><strong>Connect your bot to Facebook ads.</strong> If you’re using Facebook ads to promote your job openings, connect your bot to engage immediately and even qualify anyone who clicks on one. That way, you can get more qualified candidates.</li>
</ul>
<figure><div><img alt=" Chatbot for Recruiting example" src="/cms/static/blog/60afa6a88bd1bb8496dea9eb_s_942B87FCC124E33D09D0D0708E17E31EF9BB0EC2E8A0043309320C88AD86AFE7_1574733077693_image.png" height="1321" width="2705" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGN49+6dKIP09K4p////Z/jz+/fMaXPOHD8D5AAA0xURxhJb/zIAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Use images and other eye-catching elements to make your bot more engaging<br></figcaption></figure>
<p>Chatbots are great for recruitment but can be used once employees are hired. A Messenger bot can help with onboarding, training, and employee retention. Set yours up with FAQs about the employee handbook, for example. Or, equip it to send company-wide alerts and reminders about things like holidays and meetings.</p>
<h2><strong>Chatfuel bot builders share their experience on HR bots</strong></h2>
<p>Let’s look at a particular example of an HR chatbot in action. “We set it up for recruiters, so they can save time and streamline to the top leads faster, ” says the Social Media Advertising Manager of the marketing agency that built the bot. It’s geared towards those looking for truck driving jobs in the US. It answers FAQs about openings and the application process and can search for available positions instantly.</p>
<figure><div><img alt="How to Use a Facebook Messenger Chatbot for Recruiting and HR" src="/cms/static/blog/60afa6a88bd1bb27d6dea9ee_s_942B87FCC124E33D09D0D0708E17E31EF9BB0EC2E8A0043309320C88AD86AFE7_1574874331016_fixed.png" height="1082" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNoaWkpKy199fp1bkklg42NrYSE5J69+1et3QAAoP4MRMe8H3AAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>This bot makes the recruitment process easier for both parties</figcaption></figure>
<p>The agency connected the bot to a Facebook ad campaign, and the results were explosive. It helped thousands of candidates find jobs. It also saved the company hundreds of hours in the recruitment process. Check out the numbers for the period from January 1st to March 25th:</p>
<ul>
<li>1,559 FAQs answered;</li>
<li>1,254 started an application after getting an answer to their FAQ;</li>
<li>81% conversion rate from FAQ to started application.</li>
</ul>
<p>This agency built an incredibly successful bot for its client. With the automated routine messaging, the team saved about 240 hours and spent this time interviewing the most successful candidates so that people got jobs much faster.</p>
<h2><strong>Streamline recruiting process with a chatbot</strong></h2>
<p>With Chatfuel, building automation is easy, regardless of your skillset or previous experience. Plus, you won’t need any coding knowledge or other special skills. So <a href="https://dashboard.chatfuel.com/sign-up">sign up</a> for your free Chatfuel account today to automate your routine and focus on what inspires you the most.</p>
<p>‍</p>

In this article, we’ll look at recruitment Messenger automation, share some tips on building one yourself and show some inspiring metrics

How to use a Facebook Messenger chatbot for recruiting and HR

<p>Here at Chatfuel, we love to talk about how Messenger chatbots can benefit your business. We’ve talked about bots for brands in the <a href="https://chatfuel.com/blog/messenger-chatbot-for-salon-or-beauty-business">beauty space</a>, real estate, and even in the <a href="https://chatfuel.com/blog/chatbots-for-farmers-and-agriculture-businesses">agriculture industry</a>. Today, however, we’re digging into a use case that’s even closer to home: <strong>a chatbot for your very own personal brand</strong>.</p>
<h2>How personal Messenger bots work</h2>
<p>Think of it this way: A personal chatbot can be equipped with the same content as your personal website. The difference is that the bot will deliver it in a more engaging, modern way — in a conversational style via Messenger. The only requirement is that you have a <a href="https://www.facebook.com/help/337881706729661?helpref=faq_content">Facebook page (not just a profile)</a> to connect to the bot. From there, the applications for your bot are nearly endless!</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb049edea9e6_Katy-Perry-s-Facebook-page.png" alt="facebook page" height="854" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAJUlEQVR4nAEaAOX/AMjQ1DJPXhwAAIeNjgD3+/vHvbjQwrr09PSqPA9b4x1xyQAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>This is Katy Perry's Facebook page. (On the left you'll see a green button to "Create a Page" for yourself.)</figcaption></figure>
<p>A great start would be to build your bot to <a href="https://chatfuel.com/blog/chatbot-for-customer-service">answer frequently asked questions</a> about you, your personal brand, or your career. You can look at the questions you already receive via Messenger to know which FAQ answers to add. Plus, if users end up asking questions about you that your bot is <em>not</em>equipped to answer, you still benefit. You’ve now established a sort of feedback system, and you can learn from the data on what people want to know about you. (Or, you can equip your chatbot with artificial intelligence (AI) so it can respond to all questions.)</p>
<p>A personal bot can perform many other practical functions, too. It can share fun facts about you and your brand, or your recommendations for playlists, recipes, or articles. Your bot can allow users to book appointments or sessions with you in a few taps. It could even share your CV or portfolio for recruiters and potential employers, or link to your playlists on Spotify, your designs on Pinterest, your tweets, your posts on Medium, or content on any other social network.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb123cdea9e9_How-Personal-Messenger-Bots-work.png" alt="katy perry" height="1125" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgCJ+z6f//lA2vGKQCGRhs6ue++t926T9D4BQAn3sMiiB3YVIAAAAASUVORK5CYII=" placeholder="blur"><figcaption>One chatbot can perform different practical functions: entertaining, engaging, promoting.</figcaption></figure>
<h2>What a personal bot can do for you</h2>
<p>No matter what you want users to learn or take away from an interaction with you, a personal bot can help. They can be educational, entertaining, promotional, or all of the above. Bots are completely customizable for your unique, personal brand.</p>
<p>You can use a personal bot to:</p>
<ul>
<li><strong>Acquire new users and followers 👥</strong> If you receive positive engagement on your page posts, bring those users to your bot! With Chatfuel, it’s easy to <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">convert post commenters into bot users</a>. Once they subscribe, you have a direct way to communicate with your audience, one on one.</li>
<li><strong>Promote products or services 🛍️</strong> <a href="https://www.youtube.com/watch?v=gJuUOcwdGzA&t=5s">Reengage messages</a> are perfect for keeping your audience in the loop with your latest product offerings, too. For example, an author who launches a new book could send a message to their subscribers, sharing the news and offering a link to purchase. Reengage messages can be sent for free <a href="https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718">within 24 hours</a> of a user’s last interaction with your bot, or at any time via paid <a href="https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers">sponsored message.</a><strong>‍</strong></li>
<li><strong>Learn about your audience.</strong> The <a href="https://docs.chatfuel.com/en/articles/1575151-people-tab"><em>People</em> tab</a> in Chatfuel allows you to identify and segment the users who have interacted with your bot. Its robust functionalities allow you to use it as a“mini CRM” to study and keep track of your audience. You can even export user information to Facebook in one click to create custom ad audiences.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0243dea9f7_People-Tab-on-Chatfuel.png" alt="people tab" height="880" width="1672" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/ALGvsevq69jX2sfFyAAaGRqHh4iMi4yampvXxw8E/Q3EiAAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>The <em>People</em> tab in the Chatfuel dashboard</figcaption></figure>
<h2>Who can benefit from a personal chatbot</h2>
<p>The great news is that most anyone who wants to communicate with and grow their audience can benefit from a chatbot assistant. Celebrities, public figures, athletes, and influencers, doctors, lawyers, scientists, and journalists, and even chefs, freelancers, singers, and bloggers—any of these professionals could use a bot to grow their business or influence. Besides having a Facebook page, the only requirement to build a personal bot is that you have content to share with an audience!</p>
<p>A chatbot personality works equally well for brands and individuals. Bots have many functionalities that allow you to promote and sell to users, but they can also be used simply to inform or entertain. Virtually anything you might put on a personal website can be easily translated into content for a chatbot.</p>
<h2>Chatfuel clients utilizing personal bots</h2>
<p>Whether you have your own business, are looking for a job, or just want to share some type of content with family and friends, a bot is an engaging, cutting-edge way to do it all. Here at Chatfuel, we have clients using bots for all kinds of personal brands and applications. Visit a few for inspiration:</p>
<ul>
<li><a href="https://www.facebook.com/messages/t/CancerSecrets"><strong>Dr. Jonathan Stegall</strong></a><strong>,</strong> oncologist and author. Dr. Stegall uses a Messenger chatbot to share his medical expertise with cancer patients and their families.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0ad0dea9e7_A-personal-Messenger-bot-Dr.-Stegall-s-1.png" alt="messenger chatbot" height="1077" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgEMlo3HijYdNtBoE0BgbOlG3P/l/6/5+BMwUAiBMLT9oxsZoAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ul>
<li><a href="https://www.facebook.com/messages/t/DrAndrewFarley"><strong>Andrew Farley</strong></a><strong>,</strong> pastor and author. Andrew Farley’s Facebook bot greets users by offering links to his latest content, from videos to ebooks.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb67dadea9e8_Andrew-Farley-uses-a-personal-Messenger-bot-1.png" alt="messenger chatbot" height="1077" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgYE+8/P//ke//GdgTGRiEMpddeLvp3j8GoUwAn7oMQ1pK2dAAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ul>
<li><a href="https://www.facebook.com/messages/t/NathanWLatka"><strong>Nathan Latka</strong></a><strong>,</strong> entrepreneur and author. His Facebook Messenger bot promotes his latest book. Users can read reviews and buy it right in Messenger.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb1c82dea9ec_Nathan-Latka-uses-a-personal-Messenger-bot-1.png" alt="messenger chatbot" height="1076" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg4Etbe/f/6tv/GfjSGBg4Uy79/3/q538GzhQAm5QMY7IPzMkAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ul>
<li><a href="https://www.messenger.com/t/el92officialpage"><strong>Stephan El Shaarawy</strong></a><strong>,</strong> soccer player. Stephan’s personal sports chatbot offers biographical information about the athlete for his fans.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bbbb07dea9e5_Stephan-El-Shaarawy-uses-a-personal-Messenger-bot-1.png" alt="messenger chatbot" height="1077" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg4E05/ev/qV//GdgTGRik8ovmHJxy4DmDeA4AmnELdxcYJt4AAAAASUVORK5CYII=" placeholder="blur"></figure>
<h2>Tips for building your own personal chatbot</h2>
<p>Ready to create a personal chatbot? Here are a few things to keep in mind:</p>
<ul>
<li><strong>Set your goals 💫</strong>What do you want your chatbot to help you achieve? Is it just to entertain your family and friends, to build your career, or to promote your business? Once you pinpoint your motives, it’ll be easier to design the structure and tone of your bot.</li>
<li><strong>Choose your content 💬</strong> The whole purpose of a bot is to share content in a new and engaging way, so this step is the most important. Decide what your bot will be offering users, whether it’s biographical facts and information, inspirational stories or case studies, or links to your work or resources elsewhere on the web.</li>
<li><strong>Curate your bot’s personality 😎</strong> Your bot is an extension of you and your personal brand, so make sure it accurately <a href="https://chatfuel.com/blog/chatbot-names">reflects your persona</a>. Will your bot be funny, or serious? An expert, or a relatable family person? You can communicate your personality with the words your bot uses, the questions it asks, and any jokes, gifs, or photos it may share too.</li>
<li><strong>Think of the user 👤</strong> What benefit do users get by chatting with your bot? Messenger bots are an interesting and innovative new technology, but they’re of no use to you if they don’t add value to your users. Make sure to begin with your end result in mind.</li>
</ul>
<h2>Building your personal bot is easy</h2>
<p>Here’s the very best news about personal bots for Messenger: You can build one yourself. With the Chatfuel platform, anyone can build a bot. That’s the function of Chatfuel: It’s a free way to build no-code chatbots without experience or developer knowledge. <a href="https://dashboard.chatfuel.com">Sign up for your free account</a> to start building a bot for your personal brand today. When you’re ready for unlimited users, priority support, and other perks, <a href="https://chatfuel.com/pricing">upgrade to Pro</a>.</p>

Actors, influencers, chefs, authors, scientists, entrepreneurs, athletes can benefit from a personal Messenger chatbot on Facebook.

Why You Should Build a Messenger Bot for Your Personal Brand

<p>Nissan Motor Co., Ltd. is a Japanese multinational automobile manufacturer with about a hundred years of history. Nissan has produced mainstream cars and trucks, initially for the domestic market but exported worldwide since the 1950s.</p>
<p>The Nissan dealership in Israel is one of 10,000 dealerships that the Nissan Group has around the world, according to its global website. They focus on selling new and used cars to local buyers and receive many questions through their Messenger inbox. In this article, we’ll look at their journey that brought the Nissan Israel team to an incredible 10x increase in monthly organic sales and 3.5x of monthly qualified leads from Facebook by using a Messenger bot.</p>
<h2>The inbox becomes a leaking sales funnel</h2>
<p>The Nissan Israel used to answer customer messages manually. The number of user messages grew instantly because of high interest in Nissan electric cars and their bestsellers. As a result, most who asked their questions via Messenger got delayed responses. The busy team couldn’t physically cover all the inquiries.</p>
<p>Worst of all, the team wasn’t qualifying leads because they had no system. In other words, all the leads were treated as equals. A cold lead who was window shopping might get priority over a warm lead who was ready to sign the paperwork today. The dealership’s Messenger inbox was a leaking sales funnel.</p>
<h2>Messenger bot qualifies leads and sends only ready-to-purchase to a human</h2>
<p>Nissan Israel realized that they needed to find a fast and straightforward solution that was easy to implement right away. So, they contacted a digital marketing agency Business Pineapple and decided to collaborate to test a Messenger automation with Chatfuel. The central hypothesis they wanted to test was implementing an automated lead qualification system for the Nissan Israel Messenger inbox.</p>
<p>The first step was to analyze the questions people asked the Nissan dealership in Israel via Facebook. That’s how the team gathered the most popular questions:</p>
<ol>
<li>Which of these models do you like?</li>
<li>Is your mind already set on this model?</li>
<li>What are your phone number and email address?</li>
</ol>
<p>The second step was to measure user buying intent by asking a few questions. In other words, to qualify leads. Chatfuel bot determines the lead’s temperature and buying intent based on the answers provided. Then, if the lead is ready to buy, Chatfuel tags them as “high priority” and sends their information to the dealership’s customer relationship management (CRM).</p>
<p>The third step was to close the deal with those who were about to make a purchase. The Nissan sales team then jumps in, counters objections, and closes the deal. Then, the Chatfuel bot re-engages the rest of the leads and encourages them to return and buy later. Let’s check out the features that let Nissan bot hit the main goals.</p>
<h2><strong>Four features test drive to generate and qualify leads</strong></h2>
<p>The Business Pineapple team picked four features to build their bot that will solve work on lead generation and qualification on the Nissan Israel Facebook Page via Messenger:</p>
<h3>1. Gallery cards</h3>
<p>The gallery method of displaying images in a chatbot is helpful for any business that sells a physical product. This layout lets users scroll through different images with unique options and links below for more information. In Chatfuel, you can add up to 10 items in one card with a 640-character limit on each. It lets brands display and describe their products in detail to increase interest. For example, a Nissan bot has gallery cards with available vehicles and buttons to allow users to learn more about each car.</p>
<h3>2. Save User Email/Phone plugins</h3>
<p>A vital aim of the Nissan chatbot was to gather contact information from qualified leads so human agents could follow up. The Save User Email and Save User Phone plugins in Chatfuel make this easy: user can share their contact information (whatever’s on their Facebook profile) with one tap. Nissan Israel’s chatbot suggests the email address and phone number on the user’s Facebook profile for frictionless, one-click lead capture.</p>
<h3>3. Notify Admin via Email plugin</h3>
<p>Once the Business Pineapple team set up this plugin, the Messenger bot automatically sent lead information to the Nissan Israel team via email. This plugin lets you choose which user attributes to include in the email. Once set up, it will instantly email this information to the address you specify for easy lead organization and quick personal follow-up. In addition, this plugin alerts the Nissan Israel sales team via email when a lead is qualified and ready to test drive.</p>
<h3>4. JSON API plugin</h3>
<p>As a final step, the Nissan bot used the <a href="https://chatfuel.com/blog/json-api-examples">JSON API plugin</a> to send lead information (name, email, car model) to the dealership’s CRM. It closes the loop and keeps customer data automatically updated for the dealership.</p>
<h2><strong>Automation wins the race</strong></h2>
<ul>
<li>In the first month after launching the bot campaign, Nissan Israel generated $380,000 by selling ten cars to leads generated by their Messenger chatbot. The promotion was purely organic.</li>
<li>The dealership saw a 10x increase in monthly organic sales from Facebook.</li>
<li>Their number of monthly qualified leads from Facebook also grew by 3.5x— from ten to thirty-five.</li>
</ul>
<p>Behind these impressive metrics is the set-up lead generation and qualification process to bring even better results in the future.</p>
<blockquote>
<p>“I’ve played around with many chatbot builders, and the key things I like about Chatfuel are its stability and speed. Each message gets delivered when it should be, without delays or lags.” — Dima Kagan, Founder of Business Pineapple</p>
</blockquote>
<h2><strong>Set up a free chatbot to qualify leads for your business</strong></h2>
<p>Lead generation and qualification are critical points for businesses across different industries. With a Facebook Messenger chatbot, you can quickly put lead generation and qualification on autopilot. As a result, prospective customers will come to you, and you will have more time for essential tasks. <a href="https://dashboard.chatfuel.com">Join Chatfuel</a> today and build your chatbot for free, without coding knowledge.</p>

This Nissan car dealership got into marketing automation with a lead generation chatbot that helped them drastically increase sales