Integrate smart links to messengers. Activate dynamic interaction scenarios
Direct links to Facebook Messenger, Instagram Direct, and WhatsApp that open a chat with your business in one tap. Tag each link with a keyword, and your AI agent starts every conversation with the right greeting and offer.
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A plain chat link treats every customer the same
A “Message us” link sends everyone into the same conversation. You can’t see which flyer, post, or page brought them in, and every customer has to explain why they’re writing.
- One greeting for allYour website, flyer, and bio all open the same generic chat.
- No idea what workedYou can’t tell which placement or campaign brought in a lead.
- Customers repeat themselvesPeople have to explain which offer they saw before you can help.
- Clicks after hoursLinks get tapped at night, and nobody is there to answer.
What are links to messengers?
Links to messengers are short URLs that open a chat with your business in one tap: m.me for Facebook Messenger, ig.me for Instagram Direct, and wa.me for WhatsApp. Put them on your website, in emails and social bios, or print them as QR codes.
Chatfuel makes them smart. Add a ref to an m.me or ig.me link, and Chatfuel knows which link the person came from, so the AI greets them with the offer they saw. A wa.me link types the first message for the customer, and the AI picks up the context from it.
How links to messengers work in Chatfuel
- ConnectConnect your Facebook Page, Instagram account, or WhatsApp number.
- Create linksAdd a ref like ?ref=flyer to each m.me or ig.me link.
- Set the greetingGive each ref its own automation with instructions and an offer.
- Share anywherePut links on your site, in emails, bios, and QR codes.
What you can do with smart links
Where to use links to messengers
- Website and landing pagesA chat button that opens Messenger or WhatsApp in one tap.
- Social biosAdd an ig.me link to your bio so followers DM you.
- Emails and newslettersPut a chat link in signatures, receipts, and campaigns.
- Print and offlineQR codes on flyers, packaging, menus, and event stands.
- Campaigns and partnersGive every influencer or campaign its own ref and greeting.
Plain chat links vs Chatfuel smart links
A plain link only opens a chat. A Chatfuel link also tells the AI where the customer came from and what to say first.
| Factor | Plain link | Chatfuel smart link |
|---|---|---|
| First message | The same greeting for everyone | A greeting and offer for each link |
| Lead source | Unknown | Saved on each contact |
| Reply time | When someone is free | AI replies in seconds, 24/7 |
| Campaigns | One link for everything | Up to 30 custom automations per link source |
| Channels | One app at a time | Messenger, Instagram, and WhatsApp in one inbox |
| Offline traffic | Hard to track | A QR code for each link, with its own greeting |
Learn more about links to messengers
- m.me links in Chatfuel
Set up the m.me link source and react to each ref.
Read more - Automations for specific links
Give an ig.me or m.me link its own AI instructions.
Read more - WhatsApp link generator
Create a wa.me link and a QR code for your number in seconds.
Read more - Ads that click to message
Send ad clicks straight into a chat on Messenger, Instagram, or WhatsApp.
Read more
Links to messengers FAQ
Short links that open a chat with your business: m.me for Facebook Messenger, ig.me for Instagram Direct, and wa.me for WhatsApp. Anyone who taps one lands in a conversation with you, ready to type.
An m.me link opens Messenger with your Facebook Page, an ig.me link opens Instagram Direct with your account, and a wa.me link opens WhatsApp with your business number. m.me and ig.me links can carry a ref; wa.me links can carry a prefilled first message.
A ref is a label you add to the end of a link, like m.me/YourPage?ref=spring-sale. Chatfuel reads it and knows which link the person came from, so a custom automation can greet people from that link in its own way.
As many as you like: a link is your Page or account address plus a ref. Each link source takes up to 30 custom automations, and one m.me automation can react to up to 20 refs.
A wa.me link can include a prefilled message, like “Hi, I saw your flyer”. The customer sends it to start the chat, and the AI reads it and answers in context. Automations for a specific ref are available for m.me and ig.me links.
Yes. Any link to a messenger works as a QR code on flyers, packaging, or a shop counter. Chatfuel also shows your WhatsApp link and QR code in Settings → WhatsApp, and the free WhatsApp link generator makes one in seconds.
They land in a normal chat with your business, and the automation for that link replies right away. If they need a person, the chat goes to your team in the Chatfuel inbox with the full history.
No. You make a link by adding a ref to your Page or account address, and you write each greeting in plain words in AI Agent → Automations.
Turn every link into a conversation
Transform your website into a hub of intelligent customer interactions with links to messengers.