Maximize reach with AI Agent-enhanced Broadcasts on WhatsApp
Send targeted, timely messages to thousands of WhatsApp contacts at once. AI Agent answers every reply, so each broadcast turns into conversations and sales.
Trusted by agencies and businesses
- Official Meta Partner
- 7M+ clients since 2015
Sending offers one by one doesn’t scale
Your customers read WhatsApp, but reaching all of them by hand takes hours, and the replies that come back pile up.
- Copy‑paste to every chatSending the same offer one chat at a time eats hours and still misses people.
- App lists hit a wallWhatsApp Business app lists stop at 256 contacts who saved your number.
- The 24‑hour window closesAfter a day of silence, only a template approved by Meta can reach a customer.
- Replies go unansweredA big send brings back hundreds of questions, and your team can’t keep up.
What is a WhatsApp broadcast?
A WhatsApp broadcast is one message sent to many contacts at once. Each person gets it as a private chat with your business. Brands use broadcasts for offers, product news, event invites, reminders, and surveys.
In Chatfuel, broadcasts go out as WhatsApp templates approved by Meta, so they reach contacts even after the 24-hour window has closed. Pick a template and a segment, send now or schedule it, and AI Agent answers the replies.
How broadcasts work in Chatfuel
- Get a template approvedWrite your message in WhatsApp Manager. Meta reviews it within 24 hours.
- Choose your audienceSend to all your contacts or a segment built from tags and attributes.
- Send or scheduleSend the broadcast right away or pick the date and time it goes out.
- Let AI handle repliesAI Agent answers questions, shares links, and takes orders in the chat.
Everything you need for WhatsApp broadcasts
Hi Emily! Your favorite Hydra Serum is back, and it’s 15% off just for you 💚12:40
WhatsApp broadcast use cases
- Targeted announcementsSegment your audience and send each group the message that fits it.
- Event promotionsSend invites and updates, and keep attendees informed before the day.
- Product updates and offersShare new arrivals, restocks, and exclusive offers to drive repeat sales.
- Feedback and surveysAsk for reviews and run quick surveys with quick-reply buttons.
WhatsApp Business app vs Chatfuel broadcasts
Broadcast lists in the app work for a few hundred people. Chatfuel sends through the WhatsApp Business API, built for your whole customer base.
| Factor | WhatsApp Business app | Chatfuel broadcasts |
|---|---|---|
| Audience size | Up to 256 contacts per list | Your whole contact list, within Meta’s messaging limits |
| Who gets it | Only people who saved your number | Every contact who opted in to your messages |
| Targeting | Lists you build by hand | Segments by tags and attributes |
| Timing | Sent by hand, right away | Send now or schedule a date and time |
| Message | Plain text, same for everyone | Templates with images, variables, and buttons |
| Replies | You answer each one yourself | AI Agent answers 24/7, your team takes over when needed |
Learn more about WhatsApp broadcasts
- WhatsApp broadcast guide
How broadcasts work, what they cost, and how to plan your first one.
Read more - AI follow‑ups
Inside the 24-hour window, the AI Agent nudges customers who went quiet.
Read more - Create a broadcast
Pick a template, choose the audience, and send it or schedule it.
Read more - Create WhatsApp templates
Template categories, variables, buttons, and Meta’s approval.
Read more
WhatsApp broadcasts FAQ
A WhatsApp broadcast sends one message to many contacts at once, and each contact gets it in a private chat with your business. In Chatfuel, broadcasts go out as Meta-approved templates to the audience you choose, right away or on a schedule.
The WhatsApp Business app caps broadcast lists at 256 contacts. Chatfuel sends through the WhatsApp Business API, so a broadcast can go to your whole contact list or any segment of it. Meta sets a daily messaging limit for each number, and the limit grows as you keep sending quality messages.
WhatsApp lets a business start a conversation, or write after 24 hours of silence, only with a template that Meta has approved. A template can have a text or media header, variables such as the contact’s name, a footer, and buttons. Meta reviews new templates within 24 hours.
Yes. When you create a broadcast, send it right away or choose the date and time it should go out. You can plan several campaigns ahead, for example a sale launch and a last-day reminder.
Yes. Send to your full contact list or to a segment, for example contacts with a certain tag, city, or past purchase. Smaller, relevant segments get more replies and fewer blocks.
A reply opens a 24-hour conversation. AI Agent answers questions, recommends products, and can take orders or book appointments. Your team can take over any chat from the Chatfuel inbox.
Broadcasts are part of the Chatfuel Business plan. Meta charges for each template message separately, and the price depends on the template category and the contact’s country. Add a payment method in Chatfuel before you send your first broadcast.
Yes. Marketing templates can include a “Stop promotions” button, so contacts can opt out with one tap. Sending only to people who opted in keeps your number’s quality rating high.
One message, every customer
Send WhatsApp broadcasts that get read, and let AI Agent answer the replies.