Run chat promotions and offers with an AI agent
Send offers on WhatsApp to customers who opted in, and share promo codes when people comment on Instagram and Facebook. Your AI agent answers every question about the deal, 24/7, and follows up with shoppers who go quiet.
Trusted by agencies and businesses
- Official Meta Partner
- 18,000+ businesses since 2015
Promotions fall flat without fast answers
A good offer gets people asking. When the message goes unseen or questions wait for hours, shoppers leave before they buy.
- Offers get buriedPosts and emails sink in busy feeds and inboxes.
- Questions wait for hoursShoppers ask what the code covers, then move on.
- Same terms on repeatDates, codes, and exclusions explained by hand in every chat.
- Interest goes quietShoppers who asked about the deal never hear back.
What is chat promotion automation?
Chat promotion automation sends your offers in messaging apps and handles the replies. On WhatsApp, the offer goes out as a Meta-approved Marketing template to opted-in contacts. On Instagram and Facebook, a keyword in a comment gets the code by private message.
With Chatfuel, an AI agent answers questions about the deal from your knowledge base, shares links to buy, follows up with quiet shoppers, and saves what each one wants.
How to automate promotions with Chatfuel
- ConnectConnect your WhatsApp Business number, plus Instagram and Messenger.
- Add the offerAdd the discount, code, dates, and products to your knowledge base.
- Create the promotionSubmit a Marketing template for Meta’s approval, or set a comment keyword.
- LaunchSend it now or schedule it, and let the AI agent answer every reply.
How your AI agent runs a promotion
−20%Hi {{1}}! 🎉 Our weekend sale is on: 20% off all serums and sets with code {{2}}. Ends Sunday at midnight.
Promotion use cases
- Follow-ups to every promotionAnswer each reply and nudge shoppers who go quiet.
- Personalized offersGreet customers by name and suggest the right products.
- Smarter next promotionsSave what shoppers ask for, then target the next offer.
- Promo codes from commentsSend the code by DM to everyone who comments a keyword.
Manual promotions vs Chatfuel AI agent
Your team still plans the offer. The AI agent handles the replies, so no interested shopper has to wait.
| Factor | Manual promotions | Chatfuel AI agent |
|---|---|---|
| Delivery | Posts and emails that get buried | A WhatsApp template in a private chat |
| Audience | Everyone, or lists built by hand | Segments of opted-in contacts |
| Offer questions | Answered one by one, for hours | Answered in seconds, 24/7 |
| Promo codes | Sent by hand to each commenter | Sent by DM when someone comments a keyword |
| Quiet shoppers | Forgotten after the first reply | Followed up automatically |
| Interest | Lost across chats | Saved to each contact in Leads |
Learn more about promotions in chat
- WhatsApp broadcasts
The complete guide to sending broadcasts that get read.
Read more - Create a template
Set up the photo, text, and buttons of your offer.
Read more - Comment auto-replies
Send a promo code when someone comments a keyword.
Read more - WhatsApp marketing
Strategies and examples to grow your sales on WhatsApp.
Read more
Promotions FAQ
Create a Marketing template with your offer, an optional photo, and a button to your store, and submit it for Meta’s approval. Then choose a segment or your full contact list and send it right away or schedule it.
Only people who gave you their number and agreed to get WhatsApp messages from you. Meta also sets a daily limit: an unverified business can message 250 people a day, and after verification the limit grows from 1,000 to 10,000, 100,000, and then unlimited.
Yes, through comments. Set a keyword such as PROMO for your posts, reels, or Instagram ads, and Chatfuel replies in public and sends the code in a private message. Instagram allows one DM to a new commenter until they reply, and Facebook allows one private reply per comment within 7 days.
Anything you add to your knowledge base: the discount, the code, which products it covers, the end date, prices, and shipping. Keep the offer up to date there, so the AI agent never guesses a price or a discount. It replies on WhatsApp, Instagram, and Facebook Messenger, 24/7.
Yes. When a shopper goes quiet, the AI agent can send up to two follow-up messages, timed automatically. On WhatsApp, follow-ups go out within 24 hours of the customer’s last message.
The AI agent can share your product page or your payment link from Stripe, PayPal, or another provider when a customer is ready to buy. Chatfuel doesn’t process payments itself.
Send offers only to people who opted in, pick a relevant segment instead of everyone, and give an easy way to opt out, such as a Stop promotions button. Meta lowers your number’s quality rating when many people block or report it.
You can start with a free trial to connect your channels and test the AI agent. Every Chatfuel plan includes WhatsApp broadcasts, and Meta charges for each template message separately. Plans are listed on the Pricing page.
Run your next promotion in the chat
Send the offer to the right customers, and let your AI agent answer every reply.