Enhance engagement with advanced audience segmentation using AI Agent
AI Agent saves what customers share in every chat. Group contacts by those details, tags, and attributes, and send each segment the offer it wants.
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- Official Meta Partner
- 7M+ clients since 2015
One message for everyone gets ignored
Customers tell you what they want in every chat. Without segments, those details stay buried and every offer goes to everyone.
- Same blast for allAn offer that fits a few feels like spam to the rest, so they mute you.
- Details lost in chatsCity, budget, and interests come up in conversations, and nobody saves them.
- Lists built by handSorting contacts in spreadsheets before every campaign eats hours.
- Offers miss the momentWithout dates like the last order, win-back messages go out too late.
What is audience segmentation?
Audience segmentation splits your contacts into groups that share something: a city, an interest, a purchase, a date. Each group gets messages that fit it, so more people read, reply, and buy.
In Chatfuel, a segment is a set of filters on contact attributes and tags, joined with AND or OR. AI Agent fills those attributes in from conversations, and you can send a WhatsApp broadcast to any segment.
How segmentation works in Chatfuel
- Connect your channelsContacts from WhatsApp, Instagram, Messenger, TikTok, and web chat come in.
- Let AI collect detailsAI Agent saves the city, budget, or interest it hears to the contact card.
- Build a segmentCombine filters on attributes, tags, and dates with AND or OR.
- Send the right messageSend the segment a WhatsApp broadcast, and AI Agent answers the replies.
Everything you need to segment your audience
Audience segmentation use cases
- Personalized marketing campaignsSend each segment a campaign that speaks to its interests and needs.
- Customer feedback and insightsAsk the right group for feedback and get focused answers you can act on.
- Event and offer targetingInvite the segments most likely to respond and lift conversion rates.
- Behavior‑based messagingMatch messages to purchases, engagement, and interests, right on time.
- Win back quiet customersFilter by the last order date and send a comeback offer in time.
One list for everyone vs Chatfuel segmentation
Sending every offer to every contact wastes messages and goodwill. Segments put each offer in front of the people it’s for.
| Factor | One list for everyone | Chatfuel segmentation |
|---|---|---|
| Targeting | Everyone gets the same offer | Segments by attributes, tags, and dates |
| Customer data | Details stay buried in chat history | AI Agent saves them to the contact card |
| Building lists | Exported and sorted by hand | Filters with AND or OR pick the contacts |
| Message | One generic text for all | Names, tags, and attributes in every message |
| Replies | Your team answers each one | AI Agent answers 24/7, your team takes over when needed |
Learn more about audience segmentation
- Collect contact info with AI
Choose the details AI Agent saves to each contact card.
Read more - Send a broadcast to a segment
Pick a template, choose the segment, and send it or schedule it.
Read more - Birthday broadcasts
Save birthdays as an attribute and greet the right people each day.
Read more - WhatsApp broadcast guide
How broadcasts work, what they cost, and how to plan your first one.
Read more
Audience segmentation FAQ
A segment is a group of contacts picked by filters on their attributes and tags. You join the filters with AND or OR, and the segment can be the audience of a WhatsApp broadcast. AI Agent fills in the attributes from conversations, so segments grow as customers chat.
Any system or custom attribute, such as name, city, budget, or interest, and tags. Attribute filters support is, is not, contains, starts with, greater than, less than, is empty, and is not empty. Date attributes, like the last order date, can be compared with a date.
In AI Agent → Automations, open Collect contact info and describe the details you want, such as the customer’s city or budget. The AI saves them to the contact card as they come up in the conversation, without interrogating the customer. Each source, like a specific ad, can collect its own extra fields.
Yes. Add as many filters as you need and choose whether a contact has to match all of them (AND) or any of them (OR). For example, city is Lisbon AND interest contains skincare.
Open Broadcasts, create a re-engage, pick a WhatsApp template approved by Meta, choose the segment as the audience, and send it now or schedule it. Broadcasts are template messages, so they reach contacts after the 24-hour window, and Meta charges per message sent.
Contacts from WhatsApp, Instagram, Messenger, TikTok, and web chat all have attributes and tags you can filter by. Broadcasts to a segment go out on WhatsApp.
Not automatically yet: a built-in birthday trigger is on our roadmap. Today you can save each birthday as an attribute, filter the contacts whose birthday is today, and send them a broadcast with a birthday template.
No. AI Agent collects the details, and you set up filters and broadcasts in the dashboard. Developers can also read contacts by segment and export them to CSV through the Chatfuel Public API.
The right message for every customer
AI Agent learns what customers want. Send each segment the right offer.