Ion Rotaru

Platforms

<p>Is your business using WhatsApp to the fullest of its capabilities? Chances are, the answer to that question is no. Not only do most businesses not get the most out of WhatsApp, they don’t even know that WhatsApp can be used for marketing purposes.</p>
<p>With <a href="https://www.businessofapps.com/data/messaging-app-market/">two billion active users,</a> WhatsApp is by far the most popular messaging platform in the world. So by definition, it is likely the best place to find your customers. Luckily, there are dozens of free and paid tools out there that can help you market and communicate with them. Today, we’ll take a look at the 5 best WhatsApp tools for business, so that you can leverage them for your own business.</p>
<h2>What is WhatsApp marketing software?</h2>
<p>WhatsApp marketing software is a tool used by businesses to market to and to communicate better with their customers. It is highly effective, and more personalized than most other marketing tools. Businesses can reach customers directly, and easily answer their questions as well as provide them with relevant updates.</p>
<p>So without further ado, let’s jump right in and take a look at the 5 best WhatsApp tools for business.</p>
<h3><a href="http://chatfuel.com">Chatfuel</a> [Free/Paid]</h3>
<p>Chatfuel is the leading no-code chatbot platform in the world. You can use Chatfuel to build both simple and complex chatbots, and take advantage of <a href="https://chatfuel.com/whatsapp">open rates of up to 98%.</a> Personalize your communications and promos, segment your audience, and turn contacts into customers. Chatfuel is the perfect tool for marketing, utility, as well as authentication purposes using WhatsApp.</p>
<p>Customers can try Chatfuel risk-free with their <a href="https://dashboard.chatfuel.com/sign-up">free trial</a>, with the option to upgrade to a paid plan.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163eca9e218681a71d29_167957571477c4bba7ebd8cc9dfd589430c08ff8ad2b1a5a17ec7d68b06460ec04fcd16fe872a995904900e0dd16a0569d700a71a34bbe5ec006ce54bb2a8db4d0ee774278d38f0526c19faf0a6150d2d996c2ea5b13c4f92947c8c8ab5f8408605c944e.png" height="551" width="1569" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGNgyHBn0BMr+XGOIdQMABT9A7kvVJL7AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Source: <a href="https://chatfuel.com/whatsapp" target="_blank">https://chatfuel.com/whatsapp</a></figcaption></figure>
<h3>‍<strong>Freshworks</strong>[Free/Paid]</h3>
<p>Freshworks offers a suite of tools for businesses, one of which is WhatsApp chat marketing. Their chatbots can be customized to fit your business, so that customers can find the right products, answer questions, and more.</p>
<p>Similarly to Chatfuel, Freshworks offers a free trial to get you started, with the option to upgrade later on.</p>
<figure><div><img alt="Whatsapp Bot Screenshot" src="/cms/static/blog/641c163e74e0973046fe8a78_156c158dc8944a048fdc8c98ac0d085aa2e2210f1c0ca1e43ebe528876ba9010ffb1cd12da1e140f82da007bc47948246638b494b4b23a929050555197d549e1f703751017dcfa3a87864bd75aa804b7272b87672eece769036a09974ef0cbee259a833a.png" height="902" width="1250" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ABwvJAARACI0LwAUAwCLhHPFvrn69vb//PcAwr61x8W83NzX4N/YFVUUVnm+7rQAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Source: <a href="https://www.freshworks.com/live-chat-software/integrations/whatsapp/" target="_blank">https://www.freshworks.com/live-chat-software/integrations/whatsapp/</a></figcaption></figure>
<h3>Trengo [Free/Paid]</h3>
<p>Trengo’s marketing function is a powerful tool that you can use to connect with your customers. You can send messages to respond to FAQs, as well as send bulk WhatsApp messages to specific customer groups. They also offer other related tools, including live chat and social messaging.</p>
<p>You can try Trengo with their free trial, after which you will be required to switch to a paid plan.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163e22ca74748fd8303f_bd1840b89a35a7a8e8806544e40d5bc2ca1fa02ba2aa618a88393a0854b5cca9227b424411068a80c97e070a02525794a9202e38652b69f54456abdc3221ed34d89332cc45b191525a139306454e25e1786e1da8022a51597c069bd87f0e44b2f06009e3.png" height="740" width="698" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AL3b231nbikEBt/u7gDc1dwnZDoAIgDLwMsA1MrUDDwdBzsc4NrgAFBTUJCTj9HLzpibm4e1GSoIRITSAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Source: <a href="https://trengo.com/en/functions/whatsapp-marketing/" target="_blank">https://trengo.com/en/functions/whatsapp-marketing/</a></figcaption></figure>
<h3>Engati [Paid]</h3>
<p>Engati is a popular Indian-based chatbot and live chat platform. WhatsApp is one of the platforms they support, but they are also compatible with Instagram and Shopify. You can build your own chatbot without any coding experience, and you can customize them with your own messaging, interactive elements, and automated responses to FAQs.</p>
<p>You will need to first schedule a demo to start using Engati, after which you will be quoted a price.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163eab25811cad905a4b_653bb3368128ab08f0bb2f0d6fe5fc001b2fb725c4e3fd00e4f41bec34af2b3d4348de6efc6b68ef9fb3aa1366dee6ab7468d019eefc3256eb1a774df7e1d32ff3d9a2bcfd4509b3916a91a0496c1c66138c563521bf93af269be5a2878d5456a3f534fa.png" height="325" width="500" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGN48/z5py+f////z8DAwPDu//93N+69PHhsX6cdiP/6xPlb0+ZtrjcGAAV5GAvkkjJsAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Source: <a href="https://www.engati.com/whatsapp-bot" target="_blank">https://www.engati.com/whatsapp-bot</a></figcaption></figure>
<h3>SleekFlow [Free/Paid]</h3>
<p>SleekFlow is another great platform for social commerce. Their omnichannel platform allows you to keep all your customer’s favorite chat apps like WhatsApp or Facebook in one place. By integrating your WhatsApp Business account with SleekFlow, you can automate customer support, notifications, promotional messages, and more. One of their benefits is that they make collaboration easy, with the option to have multiple logins as well as internal notes and chat assignments.</p>
<p>SleekFlow is free on the first 100 customer contacts and 100 broadcast messages, after which plans start at $79 USD.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163eac9e3627ccc4988f_170d66acf0c30baea26c78bace3f56f8f165e82c518d47300b6347ee05d545d5b62a343a2ca26e12d0da9f0d30c211a3aeb652923938df861811b730d2cfc19d6a028a0253182405daa299e0f6e7916e223450f78857ce9964955d1dc45e3d9baf8b6b60.png" height="490" width="640" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AJ2eoNPU15eZn87O1ACMjZDQ0teqqqWuq6YAvb29////FBQUKior5X0Wovf/G54AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Source: <a href="https://sleekflow.io" target="_blank">https://sleekflow.io</a></figcaption></figure>
<h2><strong>The advantages of using WhatsApp tools</strong></h2>
<p>It’s clear that there’s many options out there for WhatsApp marketing tools. But why should you use them in the first place?</p>
<p>Here’s a list of advantages that can make a difference for your business:</p>
<ul>
<li>Low-cost: Most of the WhatsApp tools out there, such as Chatfuel, offer free trials. Even after the free trial has expired, the pricing is inexpensive;</li>
<li>Instant responses: Customers are getting more and more used to immediate responses. With WhatsApp chatbots, you can meet those expectations with ease. And of course, fast replies result in higher customer satisfaction;</li>
<li>Large reach: WhatsApp has over <a href="https://blog.whatsapp.com/two-billion-users-connecting-the-world-privately">2 billion</a> users, so your business can really take advantage of that reach;</li>
<li>24/7 availability: Unlike humans, WhatsApp chatbots don’t need sleep, or breaks. They are always available to help your customers;</li>
<li>High open rates: WhatsApp chat marketing campaigns boast open rates of <a href="https://chatfuel.com/whatsapp">98%</a>, which is much higher than traditional marketing channels like email.</li>
</ul>
<p>And there are many more, but this should give you an idea of just how powerful WhatsApp tools can be.</p>
<h2>Ready to take advantage of WhatsApp tools for business?</h2>
<p>As you can see, WhatsApp is a platform you cannot afford to not use in your business. That’s where your customers are, so that’s where you must meet them. You can run marketing campaigns, build automated customer service chatbots, send order updates, automate sending messages and so much more.</p>
<p>Start your WhatsApp journey with Chatfuel today — <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp_tools">Sign up here</a> and take advantage of our risk-free trial.</p>
<p>‍</p>

Learn how to use WhatsApp chatbots to run automate customer support, personalize communication and turn contacts into customers.

5 best Whatsapp tools for business [free & paid]

WhatsApp

<p>A universal rule of business is that you need to be where your customers are. Well, according to Demand Sage, everyone’s customers are on WhatsApp. As the most popular messaging platform in the world (yes, even bigger than WeChat and Messenger), your customers are also most likely using the app. So when it comes to marketing automation, it only makes sense to set up a WhatsApp chatbot for your own business. If you don’t, you are leaving money on the table.</p>
<p>In this in-depth article, we’ll talk about what is a WhatsApp chatbot, how it works, look at some examples, and show you how to create chatbots on your own. Let’s jump in.</p>
<h2>What is a WhatsApp chatbot?</h2>
<p>A WhatsApp chatbot is an automated software designed to communicate with users in a chat-based format. It operates on artificial intelligence (AI) or pre-programmed rules set up by you. It is capable of answering customer questions and helping them achieve their goal. A chatbot replaces human interactions yet still keeps customers engaged through a conversational flow. And, of course, it does everything that a human can do to help them. This is a huge benefit because a chatbot is available 24/7/365, and it can talk to hundreds of customers at once. All at a negligible cost to your business.</p>
<p>At Chatfuel, we separate the types of WhatsApp chatbots into 3 categories: Marketing, Utility, and Authentication. Within those categories, there are many applications: Answering FAQs, product recommendations, discounts, scheduling appointments, lead generation, order updates, and more.</p>
<p>You have the flexibility to customize your chatbot to do whatever makes the most sense for your business.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dea7fd40501d0e96690_80ecdc7e72e22d4ae93f5d17144f996e6d21fedcf021ef633191f2e43597ba911243c9b7a096c3d859833270095991ba3e641b2d4fd41e9d35fe99533ce11cafe11e244fe4445d6e8cfb72c82047379909e169f7ce4e78c721490407289710d6fdac08e8.png" height="869" width="1328" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ADo6Onh3dqmopMrHxQAiIyQrLCwKDAwxMC8AwsPFvr/A3d7fZ3B2IOkQa8JX04AAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://docs.chatfuel.com/en/articles/6987395-creating-a-whatsapp-message-template" target="_blank">Source</a></figcaption></figure>
<h2>How does a WhatsApp chatbot work?</h2>
<p>WhatsApp chatbots don’t differ much from other platforms. So if you’re already familiar with Messenger chatbots, for example, this will all be very familiar to you.</p>
<p>WhatsApp chatbots are directly integrated with your WhatsApp business account and your Whatsapp business app. If you use Chatfuel, the integration with the WhatsApp Business API is 100% safe. This is because Chatfuel is an official partner of Meta, the parent company of WhatsApp.</p>
<p>Someone must give you permission to use their number to contact them later on. Some examples of ways to collect numbers include SMS, on your website, in a WhatsApp thread, by phone (using an interactive voice response flow), and in person.</p>
<p>Once a user opts in, you can then send them occasional marketing messages, as well as messages for utility and authentication purposes. WhatsApp marketing messages are highly effective — on average, they have an impressive open rate of <a href="https://chatfuel.com/whatsapp">98%</a>.</p>
<h2>WhatsApp chatbot examples</h2>
<p>Let’s take a look at some other WhatsApp chatbot examples from some of the biggest companies in the world.</p>
<p><strong>1. KLM Airlines</strong></p>
<p><strong>‍</strong>Real-time customer service and updates. KLM uses WhatsApp to send customers flight information, confirmation details, reminders for boarding times, status updates, and more.
Customers have all the information they need at their fingertips. And the company saves millions of dollars by automating a lot of what would be customer support questions if they did not have this chatbot.</p>
<figure><div><img alt="KLM.png" src="/cms/static/blog/64093deae7c9a7675f63a141_cbbd3741de060206955aca92d17067fda1f9c6c019defaafafa5fd1a6e8bcf89a20ad1a3a19040712d0d01a805689e8743b177fcdad14c9570bf7c541eb39682f28e7ee4f7f1082c0afc98b7f7f87a9e0e88f223edc7ff0666184e52b502bf1d406ae193.png" height="1586" width="777" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nGOYPmvO9Zs3GRhEJbPLKxg62xr27tjI0NHWtHHDOgC0MA0zvHJSXAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://chatimize.com/whatsapp-chatbots//https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account/" target="_blank">Source</a></figcaption></figure>
<p><strong>2. Urbano Envíos</strong></p>
<p><strong>‍</strong>Automated delivery confirmations and corrections. As one of the biggest logistics and courier companies in Latin America, successful deliveries are at the core of their business. That’s why they use automated WhatsApp messages to confirm customer addresses. Customers can either confirm the delivery details or update their information.</p>
<p>Urbano Envíos claims that as a result of this technology, they achieved a drop of <a href="https://developers.facebook.com/success-stories/urbano-envios/">35%</a> in manual address changes, a 2x increase in productivity, and a 100% delivery success rate to customers that confirmed their address through WhatsApp.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dead8cc0c9d89fbfd25_4cf0a1eeb017fa6f4159bca725092dd64f12b713202d09976ebfc115690d4b3dd29f1d57b4b54bc996ae0819333baed45c26817c15a60356b7bae5d6328a8dce6f0f9f3edd32e85da0ec472f769a7dadfe995760bff14fb2274e41c5242e05891b6eeb81.png" height="680" width="864" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGMI6JpUvGLfh/N3n//7zyDm412cm3spMGTVqm0MDCwMQfYmbnqqXr7OAITxEH3KPlQkAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://developers.facebook.com/success-stories/urbano-envios/" target="_blank">Source</a></figcaption></figure>
<p><strong>3. Renault Turkey</strong></p>
<p><strong>‍</strong>A WhatsApp chatbot that delivers faster, more personalized customer service and generates more leads. Renault Turkey built a chatbot that could assist their sales agents in answering customer questions. The chatbot can respond to around 350 prompts: From questions about available colors to features of specific car models.</p>
<p>As a result, the company achieved a <a href="https://developers.facebook.com/success-stories/renault-turkey/">93%</a> drop in response times, 85% of inquiries resolved through their chatbot, and 4% of leads attributed to WhatsApp.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dea8291c6c6fffb60ab_6b662631fb6922572e396089ff5d92a9fd9685f952117b22819565ab76bc163f1d0a6e91c44986672145a455be552b61af86616e8c9a69a722f394b1284031e0970decaaffcb5890fd30af48ce5c247c5b56dd064d550719e85ab5b1a147a5e936d208be.png" height="680" width="864" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGP4/+vRtVv3Pr568P/VSYaaskwOcfkAD7uVvWkMGppaApyc/CwseppaALYzEBdz7fr4AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://developers.facebook.com/success-stories/renault-turkey/" target="_blank">Source</a></figcaption></figure>
<h2>WhatsApp chatbot benefits for business</h2>
<p>There are many benefits from using WhatsApp chatbots. They will differ based on industry, the size of the business, and even the way that a company decides to leverage this tool. But nonetheless, some are universal.</p>
<p>Here’s just a fraction of the WhatsApp chatbot benefits that you can also expect:</p>
<ol>
<li><strong>Quick replies.</strong> Chatbots respond in seconds instead of minutes or hours with a live agent.</li>
<li><strong>Higher customer satisfaction.</strong> By helping customers instantly, you reduce friction and keep them happy.</li>
<li><strong>Large reach.</strong> With over <a href="https://blog.whatsapp.com/two-billion-users-connecting-the-world-privately">2 billion users</a>, WhatsApp has the biggest reach your business can take advantage of.</li>
<li><strong>Secure communication.</strong> WhatsApp has long been considered the gold standard for <a href="https://www.whatsapp.com/privacy">message encryption</a>. Your customers’ information will stay private since communication takes place through the official WhatsApp API.</li>
<li><strong>Available 24 hours/day.</strong> Chatbots don’t sleep and don’t take vacations. They’re always there for your customers.</li>
<li><strong>Reduced costs.</strong> By using chatbots, your customer service team won’t be as strained. They can spend their time more efficiently, and you can cut customer service costs by as much as <a href="https://www.invespcro.com/blog/chatbots-customer-service/">30%</a>.</li>
<li>**Flexibility.**You can set up your chatbot to do whatever makes sense for your business. You have complete control and flexibility with your messaging and strategy. You can even connect your WhatsApp chatbot to live chat so that customers can request to talk to a person when needed.</li>
<li><strong>Stand out.</strong> Many businesses still don’t use chatbots. This is your chance to claim the benefits and get a leg up on the competition.</li>
<li><strong>Expert bot builder help.</strong> This is a benefit offered by Chatfuel to their customers. If you need help, our chatbot experts will help guide you through the process. Free of cost to you.</li>
<li><strong>High open rates.</strong> Unlike email and other marketing and sales channels, our WhatsApp chatbots see open rates of around <a href="https://chatfuel.com/whatsapp">98%</a>.</li>
<li><strong>Low investment.</strong> As a small or medium business, expect to only pay $35 to $50 per month for your chatbot. Prices may be higher with providers other than Chatfuel. We also offer a <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp_chatbot_how_to_make_it_for_free">free WhatsApp chatbot trial</a> so that you can test it first.</li>
</ol>
<p>There’re many more WhatsApp chatbot benefits for your business, but this should give you a good idea of what to expect.</p>
<h2>How to make your own WhatsApp chatbot?</h2>
<p>It’s time to take a look at how you can make your own WhatsApp chatbot. The process is fairly simple, and we’ve got some great guides and YouTube videos to help you along the way.</p>
<p>In a nutshell, the way the process works is like this:</p>
<p>You set up your WhatsApp chatbot → your customers message you (e.g., to ask about their order, discounts, etc.) → your chatbot automatically responds to them based on their question and the way you set it up. And at the same time, your WhatsApp bot can collect data for future marketing and sales campaigns and send it all to your Google Sheets.</p>
<p>Here’re the steps to set this up on your own:</p>
<p>1. First, you’ll need to create an account on Chatfuel. Follow <a href="https://dashboard.chatfuel.com/">this link</a> to sign up, or sign in if you already have an account. Don’t worry —we offer a free trial so that you can decide whether this is the right channel for you risk-free.</p>
<p>2. Now, it’s time to connect your WhatsApp number with Chatfuel. In the Chatfuel dashboard, you should see a WhatsApp section with a <strong>Connect</strong> button.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dea84b6bfc54e71b6a6_3dc0fa0844cd478b11ac6cf3951a32ede29404d63d29e466bf253edcc6ac6f23f1f0e6dd42dcf92d25a0eb55286e16105a5a880985bfabf34a36ce40dc6b5be751f321c8f939ac6e9d59a7d27cc665303feb4b084f129b013802462ba70d9a2101154581.png" height="189" width="984" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGMQlxBXkFe4fv26ipYhABORA6qumCOVAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>You’ll need to have a Meta Business Account or create one before this step. You’ll also need to create a WhatsApp Business Profile and verify your business phone number. Read <a href="https://docs.chatfuel.com/en/articles/6987325-connecting-your-whatsapp-number">this guide</a> for more guidance and to resolve any issues that pop up, or watch this <a href="https://www.youtube.com/watch?v=CCCtRwkN1L4">4-minute video</a> that goes through the process.</p>
<p>3. Next, you can import existing business contacts to your account. This step is not mandatory, but if you’re new to WhatsApp chatbots, you might want to do this and start marketing to your contacts right away. To do this, go to the <strong>People</strong>tab and click on <strong>Import Contacts</strong>. You’ll then be able to use a CSV file for the import. Read <a href="https://docs.chatfuel.com/en/articles/6962123-importing-whatsapp-contacts-to-chatfuel">this guide</a> for more details on this process.</p>
<p>4. Last but not least, you will need to create a WhatsApp Message Template. You’ll need one for marketing, authentication, and utility messages alike. For example, you might have templates for appointment reminders, payment or shipping updates, alerts, and more.</p>
<p>To create a template, go to the <strong>Reengage</strong> tab in the left-side menu in Chatfuel, click on <strong>Create message</strong>, and then click on <strong>WhatsApp Manager</strong>.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093debd8cc0c01e4fbfd34_b52765b170c8fe20c6476a70b3d55a64aa1566290f5d5c37ce466eb6294e5c33aa6e9a2b3694e7148e5e458fe597ae24caa3aa99a8f7e533459dac4ea1f6d8c7cc8ebd57d3b1dfc17abfe4c366d21408b1719ab6693b021e692e997e565581babc5ad32f.png" height="269" width="729" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGMwMjZePH/B0/v3RcTEACNaBV5dy/rIAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>Click on <strong>Create template</strong>in the top-right corner, choose a category for your template, and give it a name. Click <strong>Continue</strong>once ready.</p>
<p>On the next page, you can edit your header, body, footer, and buttons. Only the body section is mandatory, however.</p>
<figure><div><img alt="Template.png" src="/cms/static/blog/64093deb26e7bf56c2ca1cdb_afb656731998406e32a39f8752c0ea0a223ebc27a214f56b728d0e00581d222ec00bacca66570b2652eee1dd13eeb2d323328ca571be7bf9bf270aa202d9346f0b5323ae90cd666577124adb63671697febc84c8bf560fc3b424f69ea0a4780f3bdce080.png" height="1063" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJ0lEQVR4nGM4derU9+/f////t3ztJoYHDx58B4NfP38yCAsLq8AAADPmFxlgle2YAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>Now you just have to click <strong>Submit</strong>, and your template will go through a review by the Meta team. This can take up to 24 hours.</p>
<p>You can also watch this <a href="https://www.youtube.com/watch?v=NvV5YpEfhSs">7-minute video</a> on how to create a WhatsApp Message Template in Chatfuel.</p>
<p>Congratulations, you’re done. But if you get confused at any stage, don’t worry. Just send us a message, and one of our support specialists will gladly help you.</p>
<h2>Ready to take advantage of WhatsApp chatbots?</h2>
<p>By now, you’re probably excited to put all you’ve learned into action. You can build your own WhatsApp chatbot and start taking advantage of marketing automation in your business. As a result, your customers will receive faster replies, and you will spend less on customer support. It’s a win-win situation.</p>
<p>Try out Chatfuel and create a WhatsApp chatbot completely risk-free. We offer 50 free credits to new customers, and we guarantee you won’t be disappointed. No credit card is required.</p>
<p>Claim your Chatfuel credits <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp_chatbot_how_to_make_it_for_free">here</a>.</p>

An in-depth article about what a WhatsApp chatbot is and how it works, with examples and a guide on creating one for your business.

WhatsApp chatbot: how to make it for free

Katie Ranaraja

<p>Today, social media has become a prominent medium for businesses to connect with their customers. WhatsApp Business is a social media platform designed especially for business owners to connect with their customers.</p>
<p>Launched in 2018, WhatsApp Business has become a popular tool for small and large businesses. This article will explain how to start using WhatsApp Business and its features for business messaging.</p>
<h2>What is WhatsApp Business?</h2>
<p>WhatsApp Business app is an elegant messaging tool for small businesses. In today’s competitive world, it’s essential for businesses to reach out to their customers quickly and efficiently. And this is where WhatsApp Business comes in handy.</p>
<p>With WhatsApp Business, companies can easily create a business profile with important information such as a business description, email address, website, and business hours. This allows customers to get all the information they need about the business in one place.</p>
<p>Moreover, businesses can use this platform to connect with their customers more personally. They can send updates about new products or services, promotions, and other important information directly to the customer’s mobile device. This helps customers stay informed and engaged with the business.</p>
<p>Additionally, WhatsApp Business is an excellent platform for companies to offer customer support. Customers can easily reach out with any questions or concerns and get a response promptly.</p>
<h2>Pros and cons of WhatsApp Business</h2>
<p>One of the most significant advantages of WhatsApp Business is that it allows businesses to connect with customers easily. Even small business owners can use this platform to send quick replies to frequently asked questions, send product images, and provide customer support. In addition, it offers features such as messaging templates, list messages, and reply buttons. Also, WhatsApp Business allows one to create professional and informative business profiles.</p>
<p>However, there are some disadvantages to using WhatsApp Business as well. One of the biggest disadvantages is that it is limited to one phone number per account. This means a business cannot have multiple users managing the same account. Additionally, WhatsApp Business is unsuitable for large companies requiring more advanced features such as automation and analytics.</p>
<h2>What is the difference between WhatsApp and WhatsApp Business?</h2>
<p>WhatsApp messenger and WhatsApp Business are two separate platforms that serve different purposes. WhatsApp is a messaging app designed for personal use, while WhatsApp Business is developed specifically for businesses.</p>
<p>WhatsApp Business includes additional features such as sending quick replies, messaging templates, creating a WhatsApp business account, and using the WhatsApp Business API. Furthermore, with WhatsApp Business, companies can easily create a business profile with essential information such as a business description, email address, website, and business hours, allowing customers to get all the information they need about the business in one place.</p>
<h2>How to use WhatsApp for business</h2>
<p>To start using WhatsApp Business, download the app from the Google Play Store or Apple App Store. Once the app is downloaded, create a WhatsApp business profile with important information such as business description, email address, website, and business hours.</p>
<p>When filling out your business profile, provide as much information as possible so customers can easily find and reach you. This includes your business logo, physical address, and other relevant details.</p>
<p>In addition to connecting with customers and providing customer support, WhatsApp Business also allows you to create automated messages for frequently asked questions. This saves you time and ensures that customers receive prompt responses.</p>
<p>For better business results, you can use a chatbot to automatically send personalized messages, such as order confirmations and delivery updates, and more. This helps build trust and loyalty with your customers and increase your revenue as a result.</p>
<h2>What is the WhatsApp Business API?</h2>
<p>WhatsApp Business API is a paid version of WhatsApp Business that allows businesses to integrate their messaging system with their customer support system. It also enables a verified business to integrate WhatsApp with a business’s existing customer relationship management (CRM) system and send messages in bulk, making it easier to reach many customers at once and more.</p>
<p>Learn more about WhatsApp Business API and how to use it in our <a href="https://chatfuel.com/blog/whatsapp-business-api">recent article</a>.</p>
<h2>How much does WhatsApp Business cost?</h2>
<p>WhatsApp Business is a free tool available on either the Google Play Store or the Apple App Store. The app provides a range of features that can help businesses effectively manage customer interactions, including sending automated messages and organizing customer chats.</p>
<p>While the standard version of WhatsApp Business is completely free, the WhatsApp Business API is a paid version that offers even more advanced features. However, because this version is designed for larger businesses with more complex needs, it does require businesses to contact WhatsApp directly for pricing information.</p>
<p>Whether you choose the free or paid version of WhatsApp Business, it can be a valuable tool for improving customer communication and engagement.</p>
<h2>How to empower WhatsApp for better results</h2>
<p>WhatsApp Business is a great tool for business owners to interact with customers, provide customer support, and send updates. However, while it comes with several advantages, it also has some limitations.</p>
<p>At Chatfuel, we have integrated WhatsApp into our platform, making it easier for businesses to connect with their customers and get impressive results and save resources. <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=what_is_whatsapp_business_and_how_to_use_it">Sign up</a> to try it out today with a free trial.</p>

WhatsApp Business is a popular tool for small and large companies — learn how to start using it and its features for your business.

What is WhatsApp Business and how to use it

<p>As a popular messaging app with over 2 billion users worldwide, WhatsApp has become an essential communication tool for people and businesses. In response to the growing demand for business communication on WhatsApp, Meta has created the WhatsApp Business API. This solution provides businesses access to the messaging app, allowing them to communicate more efficiently and effectively with their customers.</p>
<p>The article provides a comprehensive overview of WhatsApp Business API, including its features, benefits, pricing, and how to create an account.</p>
<p>Let’s begin with a brief mention started with what WhatsApp Business API is.</p>
<h2>What is WhatsApp Business API?</h2>
<p>WhatsApp Business API is a cloud-based solution providing businesses with a powerful communication channel as a WhatsApp business platform for customer service and messaging needs.</p>
<p>With WhatsApp Business API, businesses can provide customer service, send updates and notifications to their customers, and more. In addition, the WhatsApp Business API offers several features that can help businesses provide a better customer experience. These features include quick replies, reply buttons, and template messages.</p>
<p>Quick replies allow businesses to respond to frequently asked questions more efficiently. In contrast, reply buttons and template messages can be used to automate responses to common queries.</p>
<h2>Whatsapp Business app vs. WhatsApp Business API</h2>
<p>WhatsApp Business App is a mobile app designed for small businesses to communicate with their customers on WhatsApp. It is a standalone app that you can download and install on any smartphone. The app provides features such as quick replies, automated messages, and the ability to create a business profile.</p>
<p>On the other hand, WhatsApp Business API is a cloud-based solution that allows businesses to integrate WhatsApp with their existing customer communication tools. In addition, it provides more advanced features such as automation, chatbot integration, and the ability to send interactive messages in bulk. It also allows you to send a larger volume of messages, making it suitable for more extensive businesses with higher communication needs.</p>
<h2>How to use WhatsApp Business API?</h2>
<p>To start your journey with WhatsApp Business API, you will need to create an account (more about it below.) By creating an account, you will unlock a world of possibilities to send WhatsApp messages to your customers, set up communication channels, and connect with your customers in a more personal and efficient way. With this API, you can customize your messages to fit your brand, automate your responses, and even send messages in bulk.</p>
<p>Additionally, you can use the API to respond to customer inquiries quickly, provide real-time support, and send notifications. Integrating WhatsApp Business API into your workflow allows you to streamline your customer communications, increase engagement, and ultimately enhance your customer’s experience with your business.</p>
<p>Let’s look more closely at what you can do with WhatsApp Business API.</p>
<h3>Provide customer service</h3>
<p>One of the key benefits of using WhatsApp Business API is that it allows businesses to provide customer service and improve customer engagement through the messaging app. This can be done through live chat or by setting up quick replies to common queries. By providing customer service through WhatsApp, businesses can respond to customer queries more efficiently, resulting in a better customer experience.</p>
<h3>Send notifications and collect feedback</h3>
<p>Companies like yours can use WhatsApp API to send business-initiated messages, notifications, and updates to customers. For example, use the messaging app to send order confirmations, delivery updates, and other important information. Also, you can use WhatsApp to conduct surveys and gather feedback from your customers, allowing them to make data-driven decisions and improve your products and services.</p>
<h3>Access to a large user base</h3>
<p>Another benefit of using WhatsApp Business API is that it gives businesses access to a large user base. With over 2 billion users worldwide, WhatsApp is one of the most <a href="https://restoreprivacy.com/secure-encrypted-messaging-apps/telegram/">popular messaging apps</a>  worldwide. Therefore, by using WhatsApp Business API, businesses can reach a large audience and connect with customers more personally and directly.</p>
<h2>WhatsApp pricing</h2>
<p>WhatsApp Business API pricing is conversation-based, meaning businesses only pay for the messages they send. The cost per message varies depending on the country and the message volume.</p>
<p>However, WhatsApp Business API also offers conversation-based pricing, which can be a cost-effective solution for businesses that send a high volume of messages. With conversation-based pricing, companies can save money using WhatsApp as a communication channel.</p>
<p>In addition, WhatsApp Business API provides businesses access to various other communication channels, including SMS and Facebook Messenger. As a result, businesses can create a more comprehensive customer communication strategy by using these channels alongside WhatsApp.</p>
<h2>How to create a WhatsApp Business API account?</h2>
<h3>1. Apply for access</h3>
<p>First, you need to apply for access to WhatsApp Business API through your Facebook Business Manager. This process can take some time, as Facebook will need to review and approve your application. Once your application has been approved, Meta will require you to verify your business before setting up a WhatsApp Business API account. This verification process involves providing Meta with information about your business, such as your business address and phone number and may take several days to complete.</p>
<h3>2. Set up your WhatsApp business account</h3>
<p>Once your business is verified, you can set up your WhatsApp Business API account and start communicating with your customers. It’s important to note that even though creating a WhatsApp Business API account can be time-consuming, it is well worth it for businesses that want to provide their customers with a seamless communication experience.</p>
<p>You can start by adding your phone number and display name. Then, you can change them as many times as you want before completing registration. After that, you must wait 30 days between display name change requests.</p>
<h3>3. Install and start using the WhatsApp Business API client</h3>
<p>At its core, the WhatsApp Business API client is based on <a href="https://www.docker.com/?fbclid=IwAR3-LoXULu9cWBUm6tMWtmq1p3_aKZkXk67zLzUSng1fuT2IOux2d5l1dSA">Docker</a>. This platform allows developers to develop, deploy, and run applications in containers. Docker provides a consistent environment for the application, regardless of the underlying infrastructure.</p>
<p>To install the WhatsApp Business API client, follow these steps:</p>
<ol>
<li>Install Docker on your device if you haven’t already. You can download Docker from <a href="https://www.docker.com/get-started">the official website</a>.</li>
<li>Download the WhatsApp Business API client from the <a href="https://developers.facebook.com/docs/whatsapp/getting-started/download">Facebook Developers website</a>.</li>
<li>Update the client’s settings as required, such as specifying the phone number to be used for sending and receiving messages.</li>
<li>Send a test message to your phone number to ensure that the installation was successful.</li>
</ol>
<p>By using the WhatsApp Business API client, businesses can leverage the popularity and convenience of WhatsApp to communicate with their customers more efficiently and effectively. This can help improve customer satisfaction and ultimately increase sales and revenue.</p>
<h2>Use all the potential of WhatsApp for your business</h2>
<p>WhatsApp is a powerful tool that can help businesses improve their customer communication strategy by providing customer service, sending notifications and updates, accessing a large user base, and more.</p>
<p>While WhatsApp’s built-in features bring impressive results, businesses like yours can go beyond and equip their marketing communication with intelligent automation. <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=how_to_wa_business_api">Sign up</a> today with a free trial to start your journey with Chatfuel, Meta’s official partner and one of the biggest chatbot platforms.</p>

A comprehensive overview of WhatsApp Business API, its features, benefits, pricing, creating an account, and more.

What is WhatsApp Business API and how to use it

Dmytro Kot

Use cases

<p>Chatbots have become an important tool for businesses. They talk with your customers and provide instant and automated responses to frequently asked questions (FAQs).</p>
<p>Chatbots have evolved from simple text-based interfaces to more conversational ones that allow for a more human-like interaction. Below, I’ll explore how to create a question-answer (Q&A) chatbot, a type of chatbot designed specifically for handling FAQs.</p>
<h2>Why use a Q&A chatbot</h2>
<p>Q&A chatbots can help improve customer experience by providing quick and accurate answers to common questions 24/7. They can also relieve the workload of customer support teams by handling routine inquiries, allowing them to focus on more complex tasks. Finally, Q&A chatbots can be integrated with various platforms such as websites or  messaging apps. This makes them a good choice for any business’s toolbox, big or small.</p>
<h2>Choosing the right platform</h2>
<p>There are several platforms that allow you to create Q&A chatbots. When choosing a platform, consider the following things:</p>
<ul>
<li>Ease of use. How intuitive is the platform for non-technical users?</li>
<li>Customization options. Can you customize the look and feel of the chatbot to match your brand?</li>
<li>Integration. Can the platform integrate with other tools and platforms that you already use?</li>
<li>Price. How much does the platform cost, and are there any hidden fees?</li>
</ul>
<p>Once you have decided on a platform, you can start creating your Q&A chatbot. If you need help deciding which platform to choose, check out my platform comparison guide. You’ll find everything you need to make the decision: pricing, ease of use, integrations, and more.</p>
<h2>Creating your Q&A chatbot</h2>
<p>Here is a step-by-step guide to creating a Q&A chatbot.</p>
<p>1.  Gather FAQs: Start by making a list of the most common questions that your customers ask. The list is the foundation for your chatbot’s knowledge base.</p>
<p>2.  Organize FAQs: Group similar questions together and give each group a label or category. This will make it easier for your chatbot to understand the context of each question and provide an accurate answer.</p>
<p>3.  Create keywords: A keyword is a certain word or phrase that triggers a response from your bot. For a Q&A chatbot, you’ll need to create keywords for each category of questions. For example, your keywords are “shipping inquiries” or “product returns.”</p>
<p>4.  Define answers: For each keyword, you’ll need to provide a set of answers that your chatbot can use to respond to customer inquiries. Make sure the answers are clear, concise, and easy to understand.</p>
<p>5.  Test and refine: Test your chatbot to make sure it is providing accurate answers to customer inquiries. Refine the answers as needed based on customer feedback.</p>
<p>6.  Launch: Once your chatbot is functioning as expected, you can deploy it to your website or other platforms where it will be accessible to customers.</p>
<h2>NLP and handling questions</h2>
<p>A well-designed Q&A chatbot can answer many of the FAQs, yet there will always be some questions that the bot may remain unanswered. That’s where NLP comes in.</p>
<p>Natural Language Processing (NLP) is a technology that lets chatbots understand and interpret human language, including different phrasing and sentence structure. With NLP, chatbots can respond to questions even if they are not put in an exact way as the configured keywords.</p>
<p>For example, if a customer asks a question about product details that is not included in the chatbot knowledge base, the chatbot can use NLP to analyze the question and provide an appropriate response.</p>
<p>To make the most of NLP, you can analyze users’ questions that are not being answered by the chatbot and use them to refine your chatbot’s knowledge base. This helps to continuously improve accuracy and efficiency in responding to customer questions.</p>
<p>With NLP, your Q&A chatbot can respond more effectively and accurately to customer inquiries.</p>
<h2>Conclusion</h2>
<p>A Q&A chatbot can greatly improve customer experience by providing instant answers to common questions. By following the steps outlined above, you can <a href="http://dashboard.chatfuel.com/">create a chatbot</a> that can handle routine inquiries, freeing up your customer support team to focus on more complex tasks. Whether you are a small business or a large enterprise, a Q&A chatbot can help you provide better customer support and improve customer satisfaction.</p>

Chatbots provide users with instant responses — explore how to create a question-answer chatbot for handling frequent questions.

How to make a Q&A chatbot for FAQs

<p>WhatsApp is the most popular global mobile messenger app. It’s a messaging platform your customers use to communicate with family, friends, and your competitors. And in 2022, its audience grew to <a href="https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/">2 billion</a> active users monthly.</p>
<p>Keep reading to learn more about the benefits of using WhatsApp for business, a marketing strategy, ideas, examples, tips, and more.</p>
<h2>What is WhatsApp marketing</h2>
<p>WhatsApp marketing is a part of social media marketing (SMM) that small business owners, medium-sized companies, and market giants use to promote their brands, reach out to an enormous audience, build and improve customer relationships, and increase sales.</p>
<p><a href="https://www.forbes.com/sites/marketshare/2012/05/07/are-brands-wielding-more-influence-in-social-media-than-we-thought/?sh=5e0ce68471e1">80%</a> of consumers claim that social media, especially influencer content, significantly impacts their buying decisions. It takes business activities on social media, including WhatsApp, from a ‘why not give it a try’ thing to a powerful marketing tool for growing audience, brand awareness, and sales.</p>
<p>In 2022 WhatsApp <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/">topped the list of the most popular messaging apps</a>, and businesses worldwide keep including WhatsApp in their marketing strategies. It’s an excellent platform, enabling people to share text, images, video, and voice messages and supporting voice and video calling.</p>
<h3>WhatsApp overview</h3>
<figure><div><img alt="WA strategy 1.png" src="/cms/static/blog/64112252c03d0b40a9f16680_3abbd6f782345867fd9db8aabadbda18f09bef3214bba4bd34696a29ca1b3d5829980f86a1a67a8de9d9838eb4b3f9936ba517aa559d767066d7b6ac47295b93916b1e251fcbfc585648e15b0beda4fb7cbab30304358d3b89d890276e14671444d8ad07.png" height="800" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ACeUeJD/3wCshQAkAACl/+KE7MyG5cee5tCinQ4/ANiGSgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>WhatsApp overview based on Digital 2022 Global Overview Report.</figcaption></figure>
<p>Let’s take a look at what makes WhatsApp marketing beneficial.</p>
<h2>Benefits of using WhatsApp marketing</h2>
<p>Including WhatsApp in your social media marketing strategy can transform your approach to customer service, lead generation, and communication with existing customers, helping you create a memorable and positive connection with your brand.</p>
<p>Here’re the primary benefits for companies that use WhatsApp messaging for business:</p>
<h3>Staying in touch with the biggest audience</h3>
<p>As mentioned, WhatsApp is the most popular messaging app worldwide, with around two billion users. So you can’t overvalue being where your audience and leads are to promote your brand, engage with prospects, send relevant offers, and sell. Plus, WhatsApp’s interface is familiar to many people, making communication smooth for both sides — your customers and you.</p>
<h3>Improving customer experience and support</h3>
<p>Stay on the same page with your leads and customers when you promote and sell products or services — WhatsApp is a convenient platform to do so. Look at user answers about what they value the most about interacting with WhatsApp Business accounts:</p>
<figure><div><img alt="Benefits 1.png" src="/cms/static/blog/641122ce1714e44607d0bdbe_aac1fe38edb68fdcbe193736e858157c6dcbb2da58e9ec35c05cc32f8d9cdba220935206fc62774bf1f062500081ffa21a12cc4814c0640827143ebd1cfea3afa09c474b822559729c5f6f19e113e96d1b65d6f6aa47d8f7305aede025ab0b5a335a446e.png" height="1488" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ADuWfQBGJABjP5jhywAtpYYAIwAAlnbH/u4AVLaaSLSWy//yxf3tHwcSerBe+vMAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Benefits of interacting with businesses on WhatsApp.</figcaption></figure>
<h3>Increasing profitability</h3>
<p>Customer service is vital and might be costly when not well-organized. On the other hand, its streamlined process cuts operating expenses significantly. According to Gartner, Inc., by 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of messaging for a better customer experience.</p>
<p>These and other benefits take WhatsApp above just sending messages. Therefore, including WhatsApp is the most popular concert for improving business performance. And another impressive advantage for businesses using WhatsApp is the open rate of around 98%.</p>
<p>Let’s focus on setting up a WhatsApp marketing strategy so you can get started immediately and implement it.</p>
<h2>WhatsApp marketing strategy</h2>
<p>WhatsApp lets you build personal connections and long-term relationships with your audience. When there’s an emotional connection with the brand, leads convert to long-term customers seamlessly. Keeping it in mind, you can build a strong marketing strategy for WhatsApp:</p>
<ol>
<li>Set your goals.</li>
<li>Define your target audience.</li>
<li>Download WhatsApp Business App and set up your business account.</li>
<li>Create a contact list.</li>
<li>Set up your business profile, catalog, ads, and messaging in Tools.</li>
<li>Build a communicational flow with automated messages for better results.</li>
</ol>
<p>While the first five steps are standard for most messaging platforms, the last one deserves a closer look. Today, when we chat, buy, and sell on the go, setting up away, messages is a must. Use them to greet your customers, introduce your business, and let them know you’re away.</p>
<p>For your inspiration, below are some ideas and examples of marketing on WhatsApp.</p>
<h2>WhatsApp marketing ideas and examples</h2>
<p>WhatsApp gives businesses a space for creativity when it comes to marketing. So let’s look at some successful WhatsApp campaigns that you can get inspired by.</p>
<p><strong>1. Omay Foods — building trust and credibility</strong></p>
<p>Omay Foods is an Indian brand that uses an ancient process to create modern snacks for health-conscious eaters. To build trust and credibility from the very first interaction with a potential customer, <a href="https://www.facebook.com/business/success/omay-foods">Omay Foods used WhatsApp Business</a>features like catalog, business profile, and quick replies to help set expectations and turn questions into purchases.</p>
<p>As a result, Omay Foods got an x5 increase in customer inquiries and an x3 increase in repeat customers via WhatsApp.</p>
<figure><div><img alt="Omay Food.png" src="/cms/static/blog/63e061243f8612e5b28183af_0514d821ab739dc5743057d39e2ed465d1ba8f1d2fd255b3439dc806d548586caf49372ba2a18df059082dcda889d858174317a2097f8b0e9bf2171b30900345c703389013891540b8973e5217fc02198fc081a45b7242309c69c2c78731044558f25697.png" height="1054" width="628" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJ0lEQVR4nAEcAOP/ALeyobKungAUGBHz9OYAY2pit7+vANXKwM3EucalDxBWbmepAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Omay Food communicates with customers on WhatsApp.</figcaption></figure>
<p><strong>2. Netflix — engagement and personal recommendations</strong></p>
<p>As a streaming giant, Netflix pays lots of attention to engaging and re-engaging customers even after they cancel their subscriptions. While people can get personal recommendations on the Netflix mobile app, the company took a step toward implementing it on WhatsApp.</p>
<p>Those who clicked “I’m in” started receiving Netflix new show announcements, TV programs and film suggestions, and more. Initially implemented in India, this campaign showed such impressive results that Netflix launched the same one in the UK half a year after.</p>
<figure><div><img alt="netflix-your-whatsapp-contacts.png" src="/cms/static/blog/63e06124bb9f18c91a4d9419_5fa6f6316164d422ba414e6be6303f9bc267059f918c6ff5640eb6b74019fcb99ad1586fea52b646984a9bda3105996496f481c873e64cfef89295f3f666fdb40fa1ad62f501aa983c0637b2e306ab9708bd4ad6febdd1aaf240aee36fac464d23b97264.png" height="888" width="496" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJ0lEQVR4nAEcAOP/AAAOBgAiHQD39PP//fkAsLqtyNK+ANDR0LbAuaxHDzZVmwMvAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Netflix communicates with customers on WhatsApp.</figcaption></figure>
<p><strong>3. Klook — increasing customer satisfaction and retention</strong></p>
<p>Klook is an online travel platform that built its marketing strategy based on updates and bookings on WhatsApp as the most popular channel among its customers. The company offered the Klook website and app users to opt-in to their WhatsApp notifications to receive reminders and order updates.</p>
<p>The results speak for themselves: 63% higher opt-in rate for WhatsApp than for the app’s push notifications. And the customer retention rate grew by 40%.</p>
<figure><div><img alt="Klook.jpeg" src="/cms/static/blog/63e061248b60962c584bf24e_7320d438727609865122d7a339304e2a5bdfaf18fa54a25dc0fe7853b23fcb8a5044f1916a9fa05f48dabc64fddb4791cbc189b500b75ca16f71100b0cd521dd169bbedf4cb859999e2fef9a9fa4585c18245d67489840df6f6d71a7c156fcd2764ffff2.jpeg" height="1200" width="554" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJ0lEQVR4nAEcAOP/AJ+go9bi4wB3f4Sbr7MAmaComKOmACMnLAkQF9KUDF1UrL5dAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Klook communicates with customers on WhatsApp.</figcaption></figure>
<h2>WhatsApp marketing tips</h2>
<p>To take the most out of WhatsApp for your business, use some hacks:</p>
<ul>
<li><strong>Create broadcast lists and group chats</strong></li>
</ul>
<p>The goal is to simultaneously send the same messages to a certain number of contacts. It saves your time and other resources and brings better marketing results. But there’s a difference you should keep in mind while setting up and sending messages to broadcast lists and group chats. Group chat members can see each other, your messages, and other members’ opinions on them. In contrast, broadcast lists are a set of one-on-one chats.</p>
<ul>
<li><strong>Create a catalog of your products or services</strong></li>
</ul>
<p>WhatsApp displays it on your business profile. You can add up to 500 items in your catalog with the four primary fields for each item: price, description, website link, and product code. Also, your customers can share your catalog items with their friends, which helps you promote your brand and reach more potential customers. As an owner, you can send your entire catalog to existing customers and share it on social media and other platforms to invite more prospects to discover your business and message you directly.</p>
<ul>
<li><strong>Personalize communication</strong></li>
</ul>
<p>According to Zendesk, 70% of consumers spend more with companies that offer fluid, personalized, and seamless customer experiences. And WhatsApp is a perfect place to provide all of those to your audience. It corresponds with the primary marketing rules: listen to your audience, learn more about their needs, and provide value.</p>
<h2><strong>Unlock the power of WhatsApp for your business with automation</strong></h2>
<p>With its built-in features and global audience, WhatsApp is a great marketing tool for companies across industries. And automation lets businesses like yours use artificial intelligence (AI) to manage all messages instantly, providing customers with an outstanding experience. For example, you could take personalization to the next level and use not only customers’ phone numbers and other essential info but also their previous answers, preferences, order details, and other specific data.</p>
<p>As an official Meta’s partner and a platform for marketing automation with 7+ million users, Chatfuel makes it possible and easy to implement — so <a href="https://dashboard.chatfuel.com/">get started</a> today.</p>

In 2022 WhatsApp became the most popular messaging app. Learn about using it for business, a marketing strategy, examples, and tips.

WhatsApp marketing: strategy, tips and examples

Prashant Bajpai

<p>One of the most prominent signs of a successful chatbot is that your customers barely notice if they are chatting with a human or a bot.</p>
<p>A global study revealed that <a href="https://popupsmart.com/blog/chatbot-statistics">56%</a> of customers prefer to speak to a human instead of using a chatbot. But if you can make your chatbot script more conversational, they could drive a lot more conversions instead of stalling customers and burdening your team members.</p>
<p>In this article, you’ll learn a step-by-step process to write a chatbot script that keeps your conversations (and conversions) flowing effortlessly. We’ll also be sharing some high-conversion chatbot script templates to help you start writing.</p>
<h2><strong>How do you write a chatbot script?</strong></h2>
<p>Did you know <a href="https://www.salesforce.com/research/customer-expectations/">72%</a> of customers expect brands to show that they understand their needs through personalized experiences?</p>
<p>'Personalized experience' is the keyword here. Again, you don’t need to be a coding genius to do that; you need to care enough about what your customers need.</p>
<p>A well-written conversation script anticipates where customers are on their brand journey to give them appropriate answers to take the next step.</p>
<h3>The top use cases for conversational marketing in 2022</h3>
<figure><div><img alt="pdkdd.png" src="/cms/static/blog/63d76dcb0468791989a621c8_6f92f03b847a2283a338284faef6813eac6ed2b323cfccff7fbb55aad740fa1f40105e579de713e09010646347f69309357dc5a4553cb09bc10b3a87bf14256e33295bdcec9e86ba98096add50632ca5d564e9149ac0f2acdae85c1754d5f84e7b34291e.png" height="470" width="1657" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGOILy6KTM2QF5C7cm03AB1sBR3WeJX+AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A Drift <a href="https://www.drift.com/books-reports/2022-state-of-conversations-report/?utm_medium=email&utm_source=mkto&utm_campaign=state-of-convos-launch-prospects&mkt_tok=MDIxLUtVQy05NzQAAAGIbiyI0Gw4IGWZ_0E3xNy7tmMwV71qdKZ2x02Mjgn7W9xZNLO4RRlbyiKQe0I49ciE1V9zPJQIdqqvO_bCW9pcjaqY3AZ9-b6hh_4HJc1JwMFMXCw" target="_blank">study</a> showing the evolution of conversational marketing trends.</figcaption></figure>
<p>Remember, the more human your conversational flow is, the more human your workplace becomes, as you can offload all the repetitive customer engagements to your chatbots.</p>
<p>So here’s a step-by-step guide to guarantee your chatbot conversational flows provide a great user experience:</p>
<h3><strong>1. Be specific with your chatbot goal</strong></h3>
<p>If you’re going for a drive, you have to set your destination before mapping the best routes to get there. Similarly, a good chatbot needs a clear call-to-action (CTA). You need to map out your customer’s journey to map out your conversational flows.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d76dccd50a071f2a613257_3f446e98c4c06180fff52576c8c1577f151c0ad39b1e0f7bee4ff44ed51c4fb9aa9735bf8d75a1ee3968f23b4b98cbae16202426c98a6b9f2c7ee60527932961eb23abee7f974acfbba8c48f644287325008934645dc9c5083ac6b7e699761728fcc0feb.png" height="559" width="605" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AJagpEtTV2Nqbra/wwBtdnksMjY+REdpbnMAcHR3kpSZVFlde4GEALu+wsXLzrzEx9jf4kc1GWM9G1igAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A flowchart mapping out your initial responses once they initiate a conversation with your bot.</figcaption></figure>
<p>The more specific your CTA is, the more credible and actionable it appears to your customers.</p>
<p>For example, educating your customers about your product’s impact is a broader goal. However, convincing them to download your annual report of successful case studies is a more specific goal.</p>
<h3><strong>2. Use the right voice for the right scenario</strong></h3>
<p>Artificial intelligence (AI) empowers chatbots to identify user sentiment and respond to not just the content of the query but the tone of your customer.</p>
<p>Don’t be afraid of small talk or using fillers like ‘umm’ and ‘hmm’ or emojis wherever appropriate to make the conversation more relatable.</p>
<p>Professional or casual, firm or humorous, your bot scripts should be appropriate for your brand image and the particular scenario.</p>
<p>For example, avoid robotic responses to unhappy customers like:</p>
<p><em>‘Kindly share your order details, and we’ll take a look.’</em></p>
<p>Match their emotions while being firm and professional by responding with the following:</p>
<p><em>‘Oh, we’re sorry to hear that. Could you please share your order details so we can help you get the best experience from your (product name)? ’</em></p>
<h3><strong>3. Collaborate with your team to build your conversation flows</strong></h3>
<p>You can only design a user-centric live chat experience if you know how to step into your customers' shoes. Invite the marketing, sales, and customer support team members who deal with them daily to help you.</p>
<p>They know your customer’s struggles at each stage of your sales funnel.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d76dcc54c09dbddb89c08f_eba458441f75de610a0b3307d8cefeb3060a68fd8357f54d11752628e8b6813d0093135760dba42676237172166f53536cb8a37420f4ada437159d6fe4f7900f1154a9261aad2050da52841733c2bd3c3a6aa1521d8b7f2e7c74393ab9bff6c79cf9391e.png" height="719" width="1280" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOY/P+//txVDKrWDAJyDF5TpgimFDJIKDEIygEAfD4HVzqRwpAAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The three key stages of your buyer’s journey.</figcaption></figure>
<p>They can even tell you the most common phrases customers use to help you optimize your trigger keywords.</p>
<p>Once you frame their queries in the most relatable way possible, try to create a few different versions of your responses to make your bot sound more like a human agent.</p>
<h3><strong>4. Personalize your conversations</strong></h3>
<p>Personalization is the secret to build a chatbot that sounds like a real person.</p>
<p>It could start with something subtle, like using your customer’s first name in a welcome message. Or, you can use a series of Q&As to lead them to relevant product recommendations.</p>
<figure><div><img alt="932d7d6afab960e3975935c703079095d86734e03ae19cfc4c12bfccfa8c964ae59ea3352572c5e8b9288f39757899ecafed5c1714760ec1b8a0d41a911be3d3118df328eb2e8fea8a91a9c7505b895e251846987dfe684d37c4ddd.jpg" src="/cms/static/blog/63d76dcc04687908d4a621c9_1c9b8bc4d71ef04629b89031295a964484a90cf1183722bda2c456493f457b431531d0842d83d9915c3e712d8316501befa6973bc9d6e32789a70accde402a973a92fbcf2dbb9aa8a6c06e375f9187b969c4a9d88d8d51355d1a9fa126254a91345a6f2a.jpeg" height="1229" width="2083" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGNIy0mxdDB1dnaKz4pgWLJ0SVRUuKKi7JOnjwFvPwnRBS02ugAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Sephora offers personalized beauty product recommendations.</figcaption></figure>
<p>Tap into your customer’s data and browsing history to anticipate their needs and design conversations accordingly.</p>
<h3><strong>5. Use responses that help add more depth to your customer profiles</strong></h3>
<p>If you want to train your chatbot to get more intelligent faster, here’s a secret — use your questions and responses to sort out your customer’s preferences.</p>
<p>For instance, you can ask your customer what their favorite color is in an introductory survey form and use those details to give them product recommendations with their favorite color later.</p>
<p>Try to get a deeper understanding of their likes and dislikes. By doing this, you’re setting the stage for designing more engaging shopping journeys for them in the future.</p>
<h3><strong>6. Know when to offer human intervention</strong></h3>
<p>A chatbot can take care of 80% of routine user questions, but it can’t guarantee 100% accuracy. Misunderstandings and interruptions will pop up every now and then, and your chatbot will only make it more frustrating if it’s unable to process your customer’s request.</p>
<p>Your bot can escalate the conversation to a human agent if it detects that your customer needs a more relevant answer.</p>
<figure><div><img alt="Chatfuel bot.png" src="/cms/static/blog/63d76dcc20934a7be54c685e_1627fa977e1cbca485a47e557d6bdf195b341df793c2b8b39ccc5ce4fd8a790193349bf77f4bf8ca5df829b7e4dc1961407170ed366a640b83ff9a4ab69cd80b4fe7094e21b20f3f0b9f1df46fbbd1f19b2ba8d429ed576903c991bd7b2f395ee93fb09a.png" height="1016" width="1457" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMElEQVR4nGOYO3tWe3tbWlpGR0cHAzc7g7KSTEpy/KaNGxnWrVufmZnp6eH6/PlzADKnELESFQ0fAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Setting up Live Chat in Chatfuel to ensure unresolved queries are not overlooked.</figcaption></figure>
<p>Customers may also seek detailed discussions about how you can customize your product or negotiate deals. Naturally, your team will also be able to score higher conversions once your chatbot turns visitors into qualified leads.</p>
<h2><strong>Chatbot scripts best practices and tips</strong></h2>
<p>We’ve covered the essentials of how to write a good chatbot script. Here are a few more ways you can optimize it further:</p>
<ul>
<li>Use active voice for a more friendly, intimate connection with your target audience. Passive voice is better suited for a more professional, high-level educational approach.</li>
</ul>
<figure><div><img alt="image.png" src="/cms/static/blog/63d76dccd184c430e4b0d48d_8ef963a2c1f6201b3fcfed0233af2dfc0dafdd8443b007c9af020a29b20ff80f0edd1bf791d142a776f687dc41047fc9e730ae7af1f13ee5ca853343821eddb35e88f07af7bbef5f5ba705f656928c69c973e6b114e584faf948690dd720870daae99b19.png" height="335" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFUlEQVR4nGN49u6DuKKUpLLcpPnzASZMBUHaB+R5AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Active voice vs. passive voice.</figcaption></figure>
<ul>
<li>Be concise. It’s a book’s job to make readers contemplate, but a chatbot’s job is to make people act. Try to keep each message limited to three lines of text (60 to 90 characters).</li>
</ul>
<figure><div><img alt="1ea3b685b6742b870fe360556f7ffbceac9acf7ccaee5908136581bc3189774d5e9cb47c2f72563fa6fcc92742b22ddf34c2fc9cd966cd15f7bf4deb6af6f7c261811f3a7f9aebd009d084b6243a79a78e36f316f-2.jpg" src="/cms/static/blog/63d76dcca7491d17d28b0d32_c2b272b93c5a9cab809dbfa6fdc66a0258c4a03b1e643b8bd39c3a01d4d4a2b08135c441a001cf1e3b4f1e39c3d8cf7aee9bfb216c050dea29fc2e33dca0ac8e78d57806ceaf2855849fc725755440cb8ec28fdc346bc4ef82bbc2fa6195bca08f656036.jpeg" height="617" width="942" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AF42VVoyUk0hRWI7WQAmAB5pRmLHvMS3rbcAWUplx77F+//7pKOuBccRZGLUe34AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The difference between wordy and concise text.</figcaption></figure>
<ul>
<li>Set a slight delay for your responses to make the engagement feel more naturally paced and human.</li>
<li>Use quick replies for your welcome message to help uncertain customers get started with their journey exploring your brand. It can boost your engagement rates by over <a href="https://www.streamcreative.com/chatbot-scripts-examples-templates">40%</a> compared to an exclusive live chat experience.</li>
</ul>
<figure><div><img alt="dominos_chatbot_example.png_ipad_spacegrey_portrait.png" src="/cms/static/blog/63d76dcd25c16a2844e59f38_d53a5c2643bf143f8fb63db06385bf9272e3b3ee83a3fedcb21026eaf51e926e2e4e9102b3d3b4b57898637619a458ca33402fb707db574143b4cac0c427d84080465798324089ad8ac362406c6f57d8b8d082a5e5281a60d8168b82ae4e45665dc1c765.png" height="2710" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AA4ODiYnJwADCwCtpav///+/xswAl5eb+Pj4z8/OAA0ODywsLBQVFTpzEAHRXNe5AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Domino’s uses a button-based welcome chatbot to initiate engagement.</figcaption></figure>
<ul>
<li>Finish your conversations to set the stage for better engagement in the future. You can ask your customers to share their feedback or subscribe to your bot to get notifications about upcoming offers and sales.</li>
</ul>
<figure><div><img alt="265a61ae87723253fb5267d687301aad837e3e064b1b30b335f08d211e4ea57d85978178a351db2215284db1bafc4425d54a82f981a782c05000385637272f24b41a429c19bba2e30346315968651353b0d577052d0ed1418daa.jpg" src="/cms/static/blog/63d76dcd2fb109b9dc99c9c4_f7651afebc7241eeba25d478f9ac9397ed75ed9d942f76cf4e769da6ebb281fd7b24de35912c23243b7936411f81360273ea7bcd8493bce48f2f7dee6dd675dbd1b71d3ca281fc45c6e9235cfddecf8d7a33eee8ad0ca1bee9a9bad7030a41ccf12fa2de.jpeg" height="2719" width="1402" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGOQV1Rm4BRl+Pbr79Mv/xi+/frz7sd/BksbOy0jMwCzQg1c9E61fQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A chatbot signs up users for further updates.</figcaption></figure>
<h2><strong>Turn your conversations into lead magnets with Chatfuel</strong></h2>
<p>You have the framework to craft an engaging conversational experience. But to keep it engaging, you’ll have to dive into your chatbot’s user insights and figure out which parts of the conversations they’re dropping off at and which are working well.</p>
<p>You can build, launch and optimize your chatbot on Chatfuel without any coding experience needed. <a href="https://dashboard.chatfuel.com/">Sign up today</a> and get 50 free conversations to engage your customers.</p>

Conversations make the biggest impact on your bot's engagement success. Write an excellent chatbot script with this step-by-step guide.

A step-by-step guide to write a perfect chatbot script

Chatfuel AI

<p>If you’ve been on LinkedIn or other social media for even a minute in the past few weeks, you’ve probably heard of ChatGPT. OpenAI released it on November 30, 2022, and it crossed 1 million users in less than a week. That’s some impressive growth. For reference, it took Instagram 2.5 months to gain the same number of users.</p>
<p>The consensus is clear: ChatGPT is amazing at what it does and is the best conversational AI (artificial intelligence) we have to date. Elon Musk even called it “<a href="https://twitter.com/elonmusk/status/1599128577068650498">scary good</a>.” Keep reading to find out what ChatGPT is, what it’s used for, whether it’s free or not, how you can access it, and more.</p>
<h2>What is OpenAI?</h2>
<p>OpenAI is the company behind ChatGPT. Based out of San Francisco, California (United States), this research laboratory has been working on various AI projects since 2015. It’s also the company behind DALL-E, the AI model that can generate images from natural language descriptions. Similarly to ChatGPT, DALL-E took the internet by storm when it was released.</p>
<p>OpenAI was founded by Sam Altman, former president of the Y Combinator, and Elon Musk, the tech billionaire who’s been highly public about both his interest and fear of AI. According to their website, their mission is to “<a href="https://openai.com/about/">ensure that artificial general intelligence benefits all of humanity.</a>”</p>
<h2>What is ChatGPT?</h2>
<p>ChatGPT is a large language model made by OpenAI and built on top of their GPT-3 family of large language models. In simple words, Guid Partition Table (GPT)  is an AI that is trained with large amounts of data and human supervision. As a result, it can understand natural language and respond to it. For example, you can ask it a question, such as “What are some criteria by which I should pick a chatbot for my website?” and it will answer it.</p>
<p>We went and asked ChatGPT that question. This is the answer it gave me within about 15 seconds:</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d261506e9eb0d74c0a392b_5c22e38b33d49d14fb52aee4ad7195ae5f49d47fddd3738a8d2b9c0100b17ce95759b1178bc5c716bc255a22472e7ecd7e5b8ddc4ab778f89a5252c2ec35b494b7c378620956d288381db36c894730262c72193545345a540754936ae56ef461b4a306d2.png" height="639" width="713" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AERFVjxATjo7ShIVIQCgprbj5Pe+wdWUl6oAlJeqx8rbn6K1d3mMAICClJ2gsYCDllpdbmG+GYkeg+1mAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<h2>What is ChatGPT used for?</h2>
<p>ChatGPT is highly versatile, and you can use it for many things. Here are just some of the applications:</p>
<ol>
<li>Answer questions;</li>
<li>Summarize text;</li>
<li>Generate text (blogs, stories, scripts, etc.);</li>
<li>Write/debug code;</li>
<li>Translate in other languages;</li>
<li>Language modeling, and more.</li>
</ol>
<p>ChatGPT automates or greatly simplifies many tasks typically done by humans. Your imagination is the only limit.</p>
<p>Let’s say you work in accounting — ChatGPT can write Excel formulas for you, analyze data, organize data, generate reports, and more.</p>
<p>Let’s say you work in marketing — ChatGPT can develop creative marketing ideas for you, write advertisements, write content, come up with video scripts, and more.</p>
<p>You get the idea.</p>
<h2>Is ChatGPT free to use?</h2>
<p>OpenAI launched ChatGPT as a free research preview to learn more about the system’s strengths and weaknesses. After that, millions of people used it for professional use cases, brainstorming ideas, programming help, and more.</p>
<p>The company then gathered user feedback to improve the limitations and launched a pilot subscription plan — ChatGPT Plus, and kept the free tier of ChatGPT available.</p>
<p><a href="https://openai.com/blog/chatgpt-plus">Introduced</a> on February 1, 2023, ChatGPT Plus costs $20/month and offers a number of benefits to subscribers:</p>
<ul>
<li>general access to ChatGPT, even during peak times,</li>
<li>faster response times,</li>
<li>priority access to new features and improvements.</li>
</ul>
<p>ChatGPT Plus is available to customers around the world.</p>
<h2>How to access ChatGPT?</h2>
<p>To get access to ChatGPT, go to <a href="http://chat.openai.com/">chat.openai.com</a> and sign up. First, you’ll need to use your email and create a password, after which you’ll need to verify your email. You’ll also need to provide a phone number and verify it, after which you’ll get access to the tool.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d261510a22327cdaf69eb3_2751c75c93d2c44dbfd38b1cd9ec385e1f456c92235e09c9046fdc44a5384b4c43c74e036767cebd62372c5c8a27c08d8b0c9d730b10cc9198bfe6e29a9d9f4dd670bd9caa7b3fb24a7d0fc770e8ba434005ea43fb93f34258ed7669c3b24438914ab838.png" height="223" width="387" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAIklEQVR4nGPg55fNzaqKCEvl5pVi0NO3vfX//83//5WUDABjZQmPqE49DgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<h2>How can you leverage GPT in your business?</h2>
<p>Now that you’ve learned what GPT is and what it can do, you’re probably wondering how to use it for your business.</p>
<p>Well, we’re proud to say that with Chatfuel technology, you integrate the GPT model right into your chatbots.</p>
<p>That means you can create an OpenAI account and then leverage the power of AI directly in your Instagram DMs. For example, GPT lets you generate answers or stories from customer prompts, run contests, and more.</p>
<p>As a result, you get a potent tool for outstanding:</p>
<ul>
<li>lead generation,</li>
<li>customer support,</li>
<li>sales of your products,</li>
<li>personalized content,</li>
<li>engagement and re-engagement in comments and direct messages.</li>
</ul>
<p>But that’s not all. Equip it with your own data, and it will instantly respond to your customers — precisely and correctly.</p>
<p>Don’t wait — try out the latest <a href="https://app.chatfuel.com/">Chatfuel AI</a> solution for your business today.</p>
<h2>Unlock the full potential of OpenAI for your business</h2>
<p>With a little imagination, you can develop your own use cases where GPT can help you engage customers, provide them with interactive and fun communication, and boost your revenue.</p>
<p>Set the trend — <a href="https://ai.chatfuel.com/">empower</a> your business with GPT by OpenAI right in your messengers.</p>

Find out what ChatGPT is, how to use it, whether it’s free or not, how to access it, and empower your business with the latest AI solutions.

What is GPT by OpenAI and how to use it?

Industries

<p>There’s zero percent doubt that 100% of businesses will embrace some form of automation or another to succeed. You don’t need a study to confirm this.</p>
<p>However, if you’re interested in automation but confused by speculation, then this post is for you. We’ll let the numbers talk by sharing the latest chatbot trends and statistics to measure their impact on businesses like yours.</p>
<p>Since your customer is always the king, let’s see how they approach chatbots first.</p>
<h2><strong>Customer expectation trends</strong></h2>
<p>1. More than <a href="https://venturebeat.com/2016/08/26/3-stats-that-show-chatbots-are-here-to-stay/">50%</a> of customers demand businesses to offer 24/7 support.</p>
<p>2. Over <a href="https://www.hubspot.com/stories/artificial-intelligence">40%</a> of shoppers shared that they have no preference for a human or chatbot as long as their query gets resolved efficiently.</p>
<p>3. <a href="https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study">71%</a> of customers were open-minded in engaging with chatbots.</p>
<p>4. <a href="https://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intelligence-series/assets/pwc-botme-booklet.pdf">27%</a> of customers didn’t know whether their last customer support interaction was with a chatbot or a human being.</p>
<p>5. <a href="https://www.cognizant.com/whitepapers/the-future-of-chatbots-in-insurance-codex4122.pdf">69%</a> of shoppers preferred using chatbots for their instant responses feature and resolving service-related issues.</p>
<p>6. <a href="https://opusresearch.net/wordpress/2018/12/03/data-shows-how-chatbots-help-businesses-perform-better-and-improve-customer-experience/">35%</a> of customers demand that companies leverage chatbots across all channels to improve communications.</p>
<p>7. <a href="https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study">38%</a> of shoppers expressed interest in brands using chatbots to share details about new deals, coupons, and promotions.</p>
<p>8. <a href="https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study">55%</a> of consumers approved of chatbots sending them location-based deals.</p>
<p>9. In 2020, chatbots were reported to be the fastest-growing channel for brand communications.</p>
<figure><div><img alt="chatbot-stats.png" src="/cms/static/blog/63ca06006ea27ad786259b84_23b063821e889e2586c9da5fbf10d8b357c5f434878a46069a5eefef8f47c2a96ea389b5627c4b0e935de233a2734b0a6073059a59c5100f186d08a8564c2b08dbc0b927be4135d555e217b120b792f2cbf17629d91a0db6d154aeb9107c9ce8d2c9208f.png" height="621" width="731" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ANjd3QAfQQAfQtLY3QDFyMoABCyJlqf8/voAtr3BeoeY5uvs4+jpfesWWvlouIgAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The average chatbot interaction rates within different use cases.</figcaption></figure>
<h2><strong>Chatbot demographics</strong></h2>
<p>1. 67% of customers worldwide have interacted with a chatbot over the last year.</p>
<p>2. Companies with up to 50 employees reported the highest use of chatbots.</p>
<p>3. Messaging apps have over 5 billion of active monthly users. Facebook Messenger currently has more than 300,000 chatbots.</p>
<p>4. Businesses in the USA have the highest chatbot integrations: 16,000 websites. India, Germany, the UK, and Brazil are also part of the top 5 markets for chatbots.</p>
<p>5. 40% of American, European, and Chinese businesses use virtual agents and chatbots</p>
<p>6. 3 out of 5 millennials have used a chatbot at least once.</p>
<h2><strong>Chatbot challenges</strong></h2>
<p>1. 59% of users complain about chatbots misunderstanding their requests.</p>
<p>2. <a href="https://thrivemyway.com/chatbot-statistics/">60%</a> of customers feel that chatbots cannot process their requests as efficiently as humans.</p>
<p>3. Over 50% of consumers feel that brands intentionally use chatbots to delay reaching a human agent.</p>
<p>4. 60% of users prefer to wait for a human agent instead of engaging with a chatbot.</p>
<p>5. 86% of customers expect chatbots to give them the option to switch to a live agent instantly.</p>
<p>6. <a href="https://www.drift.com/books-reports/state-of-marketing-ai/#Executive+Summary">63%</a> of businesses reported that a lack of education and training was the most significant barrier to adopting chatbots.</p>
<p>7. 67% of business executives feel they need help understanding chatbot technology and feel underconfident when using one.</p>
<p>8. 42% of business executives lack a clear automation strategy.</p>
<h2><strong>Chatbot benefits</strong></h2>
<figure><div><img alt="Copy7af99d912023b1277c4c569aba36f2fd66634ef96a8ba73dabd984ba5db245c0690793987637ba07c3311d15fb6f8a6fbd0388dc50fa19cd62a41ce9001f46749e453dcb03a0881a9cf5b4ff603397a478710ca2d938b59ee9bccd60a5820539eeeea9f4.jpg" src="/cms/static/blog/63ca060182c5ea28b39407e2_bbd0288aefad48b6cf28ddf58fc1a32c49bd009ce703c9dd376990e34bd78b1aaddf9d3b6319ab5a6e8e320cbafdc37ed6ecf8d84e629362e27e7b78e3bc0493b17ab6cce21df7a0f412083162149164d6b31556e23677bb8346bb7a66a64a0ca55d33f6.jpeg" height="623" width="1583" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGNgF5EXltMSldeW1zRliE3PLaxunr9i7btvPwBCfAji9I5Y3AAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Top benefits gained by businesses through chatbot adoption.</figcaption></figure>
<p>1. 64% of customers reported that 24/7 support and instant responses are the most attractive features of a chatbot.</p>
<p>2. Over 21% of users believe that chatbots can give them quick answers to their routine questions.</p>
<p>3. Chatbots can cut down customer service costs by up to 30%.</p>
<p>4. Chatbots can increase sales up by <a href="https://research.aimultiple.com/chatbot-stats/#benefits">67%</a> on average.</p>
<p>5. Over 55% of businesses shared that chatbots triggered a sharp rise in high-quality leads.</p>
<p>6. Chatbots can tackle conversations with customers 69% of the time without human intervention.</p>
<p>7. Chatbots will help lower the requests for live agents by nearly 70%.</p>
<p>8. Businesses can cut their customer support costs by nearly <a href="https://www.ibm.com/blogs/watson/2017/10/how-chatbots-reduce-customer-service-costs-by-30-percent/">30%</a>.</p>
<p>9. By 2023, chatbots will have helped businesses save over $112 billion.</p>
<p>10. By 2023, businesses will save over 2.5 billion hours thanks to chatbots.</p>
<p>11. Chatbots are expected to cut costs per customer interaction by $0.70.</p>
<p>12. 64% of brands use chatbots to build a more personalized customer experience.</p>
<p>13. Abandoned cart chatbots can boost e-commerce profits by 7-25%.</p>
<p>14. Over 25% of customers trust product recommendations by chatbots over pitches sent by your human sales team.</p>
<p>15. 33% of customers enjoyed using chatbots to make reservations and order online.</p>
<p>16. 64% of employees reported having more time to focus on strategy and creativity thanks to chatbots.</p>
<h2>Chatbot engagement trends</h2>
<p>1. 41.3% of customers have initiated purchases through conversational marketing tools.</p>
<p>2. 68% of users are happy with the quick response time, and convenience chatbots offer.</p>
<p>3. Chatbots have an average response rate between 35-40%.</p>
<p>4. Nearly 33% of customers found chatbots highly effective at solving their problem.</p>
<p>5. Nearly 90% of customers rated their chatbot interactions between neutral and positive.</p>
<p>6. The following three departments most widely adopt chatbots in every business:</p>
<ul>
<li>Sales (41%)</li>
<li>Customer support (37%)</li>
<li>Marketing (17%)</li>
</ul>
<p>The top two usecases of AI chatbots are voice-to-text dictation (46%) and support team collaboration on tasks (26%).</p>
<h2><strong>Chatbot market impact: acceptance of AI chatbots by industry</strong></h2>
<p>1. eCommerce: 34%.</p>
<p>2. Healthcare: 27%.</p>
<p>3. Telecommunications: 25%.</p>
<p>4. Banking: 20%.</p>
<p>5. Financial advice: 20%.</p>
<p>6. Insurance: 15%.</p>
<p>7. Real estate: 28%.</p>
<p>8. Travel: 16%.</p>
<p>9. Education: 14%.</p>
<p>By 2023, retail chatbots will be able to cover nearly 70% of customer conversations.</p>
<h2><strong>Be a trendsetter and launch your chatbot</strong></h2>
<p>Now that you have a deeper understanding of the chatbot industry, your customer demands, and how virtual assistants can fulfill them, you can fully optimize the whole customer journey.</p>
<p>The best part is you don’t need any coding knowledge to stay ahead of the trends. <a href="https://dashboard.chatfuel.com/">Sign up with Chatfuel</a> to build a chatbot customized for your needs within a few clicks.</p>

Measure the true impact of automation with the latest chatbot statistics and trends to optimize your business.

Chatbots statistics for 2022: usage, demographics, trends, markets

Chatfuel

News

<p>With the mission to change the way businesses interact with their customers, Chatfuel was founded in Silicon Valley in 2015 by Dmitry Dumik and Artem Ptashnick, who also took the CEO’s role.</p>
<blockquote>
<p>“It’s exciting that you have to create a user experience that has never existed before, ‘shares Dmitry Dumik.</p>
</blockquote>
<p>7 years later, Chatfuel is Meta’s official partner, and its software is directly integrated with Facebook Messenger, Instagram, and, recently, WhatsApp. Over 7 million customers, from small local businesses to large companies like Adidas, Netflix, Nissan, Visa, T-Mobile, LEGO, and many more, use Chatfuel.</p>
<figure><div style="max-width: 70%; margin: auto;"><img alt="6d606edit.jpeg" src="/cms/static/blog/63776e5def68a6c1668305cf_8589850d75fd0d4799f2f5da69afbd83a5af0c176ad01f8996377e40e0b1c61205c38b3d5a835b0bd91da75399ac0c760d3b3c48ac2ab1b6ca1ed0fa7c87acb1bcfba6a60372ca83bbf54c98ce3efb2fc90aad93c1321045ec4345553c01385172f31811.jpeg" height="800" width="800" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AGRaU6GPhod3a1NJRADQu6/Fp5vkvaqihHcA/vz/aWZpGRcULSckALW6wFFRUwcHCAUGCIGPFXSQ7xg7AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Mark Zuckerberg and Dmitry Dumik.</figcaption></figure>
<p>Today we’re one of the largest platforms on Messenger, powering almost half of all bots in the ecosystem and providing customers with the fastest expert support.</p>
<p>And the biggest improvements are yet to come: the Chatfuel co-founders have decided to entrust leading the company to Fedor Pak, who joins Chatfuel as the new CEO.</p>
<blockquote>
<p>“Fedor starts a new chapter by joining Chatfuel with a fresh vision for growth and expansion. His skills, expertise, and experience will escalate Chatfuel’s mission: let people do what inspires and automate everything else, ” shares Dmitry Dumik.</p>
</blockquote>
<figure><div><img alt="IMG_3046.jpg" src="/cms/static/blog/63776e5e8efb9e4c73fe093d_11262496c9b9136bff9974f46d8551bf41f3d18a700a98e4863bbf2047b674d2af7598208b270cf53df96650522fd5176ae61247c09e0d8e0c5eb5e3af05434c6a42e959628c0e5ef9f90a572cfc1a31757350b349e9392bdb8d0a7346d35b3c9c5da564.jpeg" height="6720" width="4480" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAC4jAAAuIwF4pT92AAAAM0lEQVR4nAEoANf/AA8ODrObjDIwLAATFBf/59s0NDcAm4V9p5aTyq6lADsvKv/u2ruhkxtpEQZfyKmpAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Fedor Pak, CEO at Chatfuel.</figcaption></figure>
<p>Fedor’s 15+ years of leadership experience includes:</p>
<ul>
<li>startup foundations,</li>
<li>boosting his own business projects,</li>
<li>CEO expertise in the USA and Brasil, and more.</li>
</ul>
<blockquote>
<p>“Chatfuel is a bold, innovative company with a disruptive approach. Along with the ongoing improvements, I see perspectives of expanding to new markets and collaborating with marketing agencies, education experts, and bot-building schools, ” shares Fedor Pak.</p>
</blockquote>
<p>At Chatfuel, we know how to bring the most value to all users: from beginners to experienced bot builders. We develop our product and features to help customers get the most out of automation: optimize lead generation, increase sales, improve customer support, and more.</p>
<p>And we clearly see the new chapter ahead with Fedor’s leadership.</p>
<p>Some projects are already in progress:</p>
<ul>
<li>free chatbot templates catalog for various industries and use cases,</li>
<li>our newest WhatsApp integration in development,</li>
<li>payments within chatbots, and more.</li>
</ul>
<p>Want to learn more? <a href="https://calendly.com/ceo-chatfuel">Let’s schedule a call</a>.</p>
<p>‍</p>
<p>The Chatfuel dream team, with Fedor leading the company, is excited to approach new horizons.</p>
<p>Cheers,</p>
<p>Chatfuel</p>