Connect ChatGPT to WhatsApp, Instagram, and Facebook
Add Chatfuel to ChatGPT as a custom MCP server, sign in once, and set up and run your AI Agent by asking. Works on chatgpt.com and in the desktop app.
How to connect Chatfuel to ChatGPT
Add a custom MCP server
Open Settings → Plugins → Browse directory, click + → Add custom MCP server, choose OAuth and paste:
https://mcp.chatfuel.com/panelSign in with Chatfuel
Confirm the warning, click Create as a plugin, then log in to Chatfuel and approve.
Ask ChatGPT
Write what you need. ChatGPT calls Chatfuel's tools and shows you what it's about to change.
What can ChatGPT do with Chatfuel?
Switch the AI on
Ask ChatGPT to turn on the AI for WhatsApp, Instagram or Messenger. It checks your channels first and asks before switching anything on.
Teach it answers
Give ChatGPT your hours, prices or a document. It adds them to the FAQ your AI Agent answers from and skips duplicates.
Change reply rules
Tone, working hours, follow-ups and handoff to your team are settings ChatGPT can change on request.
Automate comment replies
Choose a post and a trigger word. ChatGPT sets up the public reply and the DM; TikTok gets keyword replies.
Spot gaps in the FAQ
ChatGPT reviews recent chats, lists the unanswered ones and missing answers, and fills them in once you reply.
Set up services
List your services, prices and specialists. ChatGPT adds them, and customers can book in chat.

ChatGPT reaches every channel you run in Chatfuel
Once Chatfuel is added, ChatGPT works with WhatsApp, Instagram, Facebook, TikTok and website chat, whichever of them your account has connected.
There's no separate setup per channel or per app: one MCP server covers them all.
What is ChatGPT?
ChatGPT is OpenAI's AI assistant, on chatgpt.com and in the desktop and mobile apps.
Custom MCP servers let ChatGPT use the tools of other apps. Add Chatfuel, and it can set up your AI Agent and work with your chats from the conversation.
How ChatGPT connects to Chatfuel
MCP (Model Context Protocol) is an open standard for giving AI assistants access to outside tools. ChatGPT supports it through custom MCP servers.
Chatfuel's server exposes ready-made tools for your account (chats, FAQ, comment replies, services) plus guided playbooks, so ChatGPT knows the right order of steps for each job.
No servers to run
Chatfuel hosts it at mcp.chatfuel.com. You paste the address into ChatGPT, pick OAuth and sign in.
What can you ask ChatGPT to do with Chatfuel?
- Turn on the AI for my Instagram DMs
- Add our new opening hours to the FAQ
- What did customers ask most this week?
- Reply to “price” comments on my last post with a DM
- Hand complaints to my team instead of the AI
- Why didn't the bot reply on WhatsApp?
Is it safe to let ChatGPT act on your Chatfuel account?
- Sign in, no shared passwordChatGPT connects through OAuth on Chatfuel's page. Your Chatfuel password never goes to ChatGPT.
- Read-only modeChoose Read-only when you approve, and ChatGPT can only view your bots and chats.
- You confirm each changeChatGPT shows actions that change something before running them, and Chatfuel asks it to check with you first.
- Disconnect anytimeRevoke ChatGPT in Connected apps in Chatfuel whenever you want; access stops at once.
FAQ
Common questions about ChatGPT and Chatfuel.
First, connect your WhatsApp Business number to Chatfuel. Then in ChatGPT open Settings → Plugins, add a custom MCP server with https://mcp.chatfuel.com/panel, choose OAuth and sign in with Chatfuel. ChatGPT can then work with your WhatsApp chats and the AI Agent that answers them.
Yes. In the desktop app, open Settings → Plugins, add a custom MCP, choose Streamable HTTP and paste the address. Leave the bearer token and header fields empty: you sign in with Chatfuel instead.
ChatGPT shows you each action that changes something before it runs it, and Chatfuel tells the assistant to ask first before sending a message or changing settings. Turn on Read-only when you sign in if you only want answers.
Yes. Chatfuel's one server handles Messenger, Instagram, WhatsApp, TikTok and website chat. Whatever channels you've connected to Chatfuel, ChatGPT can work with.
Deleting bots or workspaces, billing, team management, broadcasts and turning the AI off on every channel stay in the Chatfuel dashboard. Flows are not part of MCP.
Run your WhatsApp, Instagram and Facebook AI from ChatGPT
Add the server once, then just ask ChatGPT.

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