Today, more businesses are using chatbots than ever. The market was already worth $2.6 billion in 2019, and it’s expected to reach [$9.4 billion by 2024](https://markets.businessinsider.com/news/stocks/global-chatbot-market-anticipated-to-reach-9-4-billion-by-2024-robust-opportunities-to-arise-in-retail-ecommerce-1028759508). At first, chatbots could answer only the most basic questions asked by users. But the development of AI and the improvement of chatbot-building software now enables them to answer more complex questions and provide a high-quality customer experience.

In addition to [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/), chatbots can now also automate lead generation, sell products, gather feedback, and more. To get a clearer picture of how chatbots are used by businesses today, we analyzed data from over 41,000 brands that currently use them. Here are the key takeaways, and what each one means for chatbot adoption in 2021 and beyond.

## The US is still the leader in chatbot adoption

Over 70% of brands that use chatbots are based in one of the nine countries shown on the graph below. As you can see, the United States is home to the majority of brands that use chatbots (65%). The US also had the second-fastest growth rate in chatbot adoption between 2018–2020. This upward trend strongly suggests that consumers are responding well to chatbots, and that these bots are positively impacting the bottom line of adoptive companies. Other data also supports this: Research from Salesforce shows that half of all Americans engage with a chatbot [at least once a week](https://www.salesforce.com/blog/chatbot-statistics/).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_0_ccd2c15adb/xs_future_of_chatbots_based_on_data_0_ccd2c15adb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_0_ccd2c15adb/sm_future_of_chatbots_based_on_data_0_ccd2c15adb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_0_ccd2c15adb/md_future_of_chatbots_based_on_data_0_ccd2c15adb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_0_ccd2c15adb/lg_future_of_chatbots_based_on_data_0_ccd2c15adb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_0_ccd2c15adb/xl_future_of_chatbots_based_on_data_0_ccd2c15adb.webp 829w" width="829" height="548" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_0_ccd2c15adb/original_future_of_chatbots_based_on_data_0_ccd2c15adb.webp" alt=""><figcaption>The United States has a higher percentage of brands using chatbots than any other country.</figcaption></figure>

But it’s not just the United States that’s experiencing growth in chatbot adoption. European countries also continue to trend upward in bot usage. Every European country listed in the top nine experienced growth in this area between 2018 and 2020. In particular, Germany experienced the fastest growth of the countries in the study, with an increase of chatbot usage by 1.44% per 1,000 people. Consumer surveys across Europe reflect similar results, with about [50% of European consumers](https://www.businessinsider.com/chatbots-are-gaining-traction-2017-5) reporting that they view chatbots as a positive addition to business and customer service.

Of all the countries in the top nine, India and Australia were the only ones that experienced a slight decline in chatbot usage. However, the decrease was only by a small percentage, it may well be a result of the general economic decline caused by COVID-19.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_1_94e516d86c/xs_future_of_chatbots_based_on_data_1_94e516d86c.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_1_94e516d86c/sm_future_of_chatbots_based_on_data_1_94e516d86c.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_1_94e516d86c/md_future_of_chatbots_based_on_data_1_94e516d86c.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_1_94e516d86c/lg_future_of_chatbots_based_on_data_1_94e516d86c.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_1_94e516d86c/xl_future_of_chatbots_based_on_data_1_94e516d86c.webp 1576w" width="1576" height="934" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_1_94e516d86c/original_future_of_chatbots_based_on_data_1_94e516d86c.webp" alt=""><figcaption>2018 data credited to Boomtown.</figcaption></figure>

### What this means for the future?

Chatbots are versatile tools that are becoming popular with consumers in major markets around the world.

## Chatbots are becoming more popular for B2C companies

Chatbots have become increasingly popular for B2C companies in recent years. In 2020, about 60% of brands using chatbots are B2C brands—and data shows that B2C consumers are embracing the technology. For example: A study by Hubspot found that 47% of consumers say they’d be open to making a purchase through a bot.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_2_adcf3d49ab/xs_future_of_chatbots_based_on_data_2_adcf3d49ab.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_2_adcf3d49ab/sm_future_of_chatbots_based_on_data_2_adcf3d49ab.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_2_adcf3d49ab/md_future_of_chatbots_based_on_data_2_adcf3d49ab.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_2_adcf3d49ab/lg_future_of_chatbots_based_on_data_2_adcf3d49ab.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_2_adcf3d49ab/xl_future_of_chatbots_based_on_data_2_adcf3d49ab.webp 834w" width="834" height="529" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_2_adcf3d49ab/original_future_of_chatbots_based_on_data_2_adcf3d49ab.webp" alt=""><figcaption>Over half of brands now using chatbots are B2C.</figcaption></figure>

One B2C industry in which bots have become increasingly popular is [banking](https://chatfuel.com/blog/chatbots-for-banking-finance-business/). A 2018 survey found that [43% of respondents](https://www.emarketer.com/content/chatbots-in-u-s-banking) prefer to address any issue they may have with their bank through a chatbot. This willingness to turn to bots is projected to save banks [up to $8 billion annually](https://www.juniperresearch.com/press/press-releases/chatbots-a-game-changer-for-banking-healthcare) by 2022.

Ecommerce is another sector where chatbots are exploding in popularity. One widely cited major brand that adopted bot technology early was Sephora. They built a chatbot to assist with marketing and sales, and it’s been highly successful. Users who begin a chat with the Sephora bot average about [10 messages per day](https://www.linkedin.com/pulse/case-study-sephoras-adoption-chatbots-anupama-mishra/). The bot gives makeup advice, shares how-to videos, and even allows consumers to book appointments for in-store services.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_3_656f90f2c8/xs_future_of_chatbots_based_on_data_3_656f90f2c8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_3_656f90f2c8/sm_future_of_chatbots_based_on_data_3_656f90f2c8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_3_656f90f2c8/md_future_of_chatbots_based_on_data_3_656f90f2c8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_3_656f90f2c8/lg_future_of_chatbots_based_on_data_3_656f90f2c8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_3_656f90f2c8/xl_future_of_chatbots_based_on_data_3_656f90f2c8.webp 932w" width="932" height="667" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_3_656f90f2c8/original_future_of_chatbots_based_on_data_3_656f90f2c8.webp" alt=""><figcaption>The Sephora chatbot helps users find the products they're looking for, and provides advice on how to use them. Source: LinkedIn case study.</figcaption></figure>

#### For more ecommerce chatbot examples, check out the stories of how

-   A whisky brand used a bot [to triple online conversion rates](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot/).

-   An agency got a [999% return on ad spend](https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot/) for their car accessories customer.

-   A furniture brand uses a bot to generate [80% of their sales](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot/).


However, just because B2C brands are now overtaking B2B brands in chatbot adoption doesn’t mean that B2B brands no longer use bots. About 40% of the 41,000 brands in our analysis that use chatbots are B2B. It’s more likely that the growth rate of chatbot usage in B2C brands has surpassed that of B2B brands, rather than bot adoption declining for B2B.

There are also plenty of interesting case studies detailing how B2B brands use chatbots. Hubspot is one great example of a B2B company using bots to drive sales and [increase lead volume](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients/). Their bot finds out where users are in the funnel, and then sends them to a free tool to solve whatever issue they’re facing. This tactic adds value, increases brand authority and trust, and can actually upsell the user from the free plan to a paid plan. The best part: It’s all done by the bot on autopilot—no human intervention required.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_4_bb3f458bff/xs_future_of_chatbots_based_on_data_4_bb3f458bff.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_4_bb3f458bff/sm_future_of_chatbots_based_on_data_4_bb3f458bff.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_4_bb3f458bff/md_future_of_chatbots_based_on_data_4_bb3f458bff.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_4_bb3f458bff/lg_future_of_chatbots_based_on_data_4_bb3f458bff.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_4_bb3f458bff/xl_future_of_chatbots_based_on_data_4_bb3f458bff.webp 928w" width="928" height="689" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_4_bb3f458bff/original_future_of_chatbots_based_on_data_4_bb3f458bff.webp" alt=""><figcaption>The Hubspot chatbot provides users with free tools, and offers upsells to paid tools.</figcaption></figure>

### What this means for the future?

Chatbots clearly provide both B2B and B2C companies with plenty of opportunities to engage customers, automate support, increase sales and more. Expect to see even more brands of both types adopting bots in 2021.

## IT software is the leading industry for chatbot adoption

While chatbots are being adopted by businesses across more and more industries, 38.9% of bot-using brands in our analysis are part of the IT software and services sector. It may seem unsurprising, since businesses in this industry are obviously tech-savvy. But in fact, technological know-how is no longer a requirement for building effective chatbots. No-code software like Chatfuel empowers anyone to build a bot—no coding knowledge or experience necessary.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_5_93c38f2703/xs_future_of_chatbots_based_on_data_5_93c38f2703.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_5_93c38f2703/sm_future_of_chatbots_based_on_data_5_93c38f2703.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_5_93c38f2703/md_future_of_chatbots_based_on_data_5_93c38f2703.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_5_93c38f2703/lg_future_of_chatbots_based_on_data_5_93c38f2703.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_5_93c38f2703/xl_future_of_chatbots_based_on_data_5_93c38f2703.webp 831w" width="831" height="555" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_5_93c38f2703/original_future_of_chatbots_based_on_data_5_93c38f2703.webp" alt=""><figcaption>The IT software and services industry has more businesses using chatbots than any other sector.</figcaption></figure>

At almost 25%, the *Other* category is the second largest in our findings, which indicates that chatbots are being adopted across a range of industries. The *Consumer Goods* category was the third-largest chatbot adopter at 10.4%, followed by Professional Services (8.6%), Consumer Discretionary (5.4%), Media (4.6%), [Restaurants](https://chatfuel.com/blog/chatbots-for-restaurants/) and [Hotels](https://chatfuel.com/blog/messenger-chatbot-to-help-hotels-through-covid-19/) (3.98%), and Healthcare (3.52%).

### What this means for the future?

The industries in which chatbots are used will continue to diversify because of how easy it has become to build effective, fully functional bots.

## Smaller companies are more likely to use chatbots

Chatbots are actually the most popular among companies with between one and 10 employees. This may be because a smaller company has to find innovative ways to handle customer service and sales leads with fewer resources.

To learn more about how chatbots can help companies save time and resources, check out these case studies:

-   [A nonprofit chatbot](https://chatfuel.com/blog/emergency-chatbot-helps-nonprofit/) saves the organization hours of time each week.

-   [An ecommerce chatbot](https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales/) continues to bring in revenue on autopilot, even when the business owner is on vacation.

-   A [lead qualification chatbot](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot/) enabled this call center business to save over $25,000/month in operational costs.


That doesn’t mean large companies aren’t interested in jumping on the bot bandwagon, however. A Gartner study predicts that by 2021, [over 50% of enterprise companies](https://www.gartner.com/smarterwithgartner/gartner-top-strategic-predictions-for-2018-and-beyond) (like Google, IBM, and Facebook) will spend more money each year on chatbots than mobile apps.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_future_of_chatbots_based_on_data_6_90cb76c632/xs_future_of_chatbots_based_on_data_6_90cb76c632.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_future_of_chatbots_based_on_data_6_90cb76c632/sm_future_of_chatbots_based_on_data_6_90cb76c632.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_future_of_chatbots_based_on_data_6_90cb76c632/md_future_of_chatbots_based_on_data_6_90cb76c632.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_future_of_chatbots_based_on_data_6_90cb76c632/lg_future_of_chatbots_based_on_data_6_90cb76c632.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_future_of_chatbots_based_on_data_6_90cb76c632/xl_future_of_chatbots_based_on_data_6_90cb76c632.webp 833w" width="833" height="550" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_future_of_chatbots_based_on_data_6_90cb76c632/original_future_of_chatbots_based_on_data_6_90cb76c632.webp" alt=""><figcaption>Small brands (with between one and 10 employees) are more likely to use chatbots.</figcaption></figure>

### What this means for the future?

While chatbots can benefit businesses of all sizes, they’ll continue to be especially useful tools for entrepreneurs and smaller businesses, since the technology is cost-effective and accessible to anyone.

## How effective are bots for brands and their customers?

Businesses are adopting chatbots at ever-increasing rates—but what do their customers think? Are bots actually helpful and effective? Can they provide positive results for both the users and the businesses? The answer is yes. Take a look at these telling stats:

-   [56% of consumers](https://outgrow.co/blog/vital-chatbot-statistics?source=aw&awc=19531_1605815058_2fdd9f02433a833ae3671064d95622c7) already say they’d prefer to message a business rather than call customer support. And as more brands start building high-quality bots, this number will only increase.

-   The average open rate for email is [around 21%](https://mailchimp.com/resources/email-marketing-benchmarks/). The average open rate for chatbot messages on Messenger is [close to 80%](https://blog.hubspot.com/marketing/facebook-messenger-marketing-experiments). That means messages brands send via bot are getting seen.

-   Retention for chatbot users is between 30-50%, based on this data we analyzed from 41,000 bot-using brands. That means at least half of bot users come back for more.


Chatbots are growing in popularity among consumers, and brands are seeing the benefits. As a result, we can all expect the chatbot market to continue its rapid growth into 2021 and beyond.

## Chatbots are here to stay

56% of consumers say they’d prefer to message a business rather than call customer support. And as more brands start building high-quality bots, this number will only increase. People are interested in interacting with chatbots. And since your brand can only benefit from a bot (save time, increase sales, automate processes), now’s the time to build one.

To get started, [sign up for your free Chatfuel account](https://dashboard.chatfuel.com) today.

We analyzed data from 41,000 brands that use chatbots to identify trends and predict the future of bots for business in 2021.

Future of Chatbots: Data from 41,000 Companies

## The brand

Direct Relief is an international [nonprofit organization](https://chatfuel.com/blog/9-reasons-your-nonprofit-needs-a-chatbot) that was founded by William Zimdin, a US immigrant from Estonia. In 1945, Zimdin was starting a nonprofit by sending thousands of relief parcels with food, clothes, and medicine from the US to relatives and friends in Europe, who were rebuilding their lives in the aftermath of World War II. In 1948 he made his project official, registering it as a California-based non profit organization.

Since then, Direct Relief has worked to help people around the world recover from everything from disease outbreaks to natural disasters. They continue to follow Zimdin’s tradition of “direct and targeted assistance provided in a manner that respects and involves all people served” to this day.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_0_d464b731eb/xs_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_0_d464b731eb/sm_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_0_d464b731eb/md_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_0_d464b731eb/lg_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_0_d464b731eb/xl_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 1280w" width="1280" height="720" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_0_d464b731eb/original_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp" alt="History of Direct Relief"><figcaption>Direct Relief's operations in their early days</figcaption></figure>

## The problem

When people need assistance from nonprofits like Direct Relief, they usually need it immediately—whether it’s food and water after a hurricane or crucial healthcare after an earthquake. Fast response times are absolutely critical to this nonprofit business’s operations as human lives are often on the line. But when disasters struck in the past, the volume of these messages was often more than Direct Relief’s small social media team could handle in a timely manner.

Over the course of the 2017 hurricane season, for example, they received hundreds of messages on Facebook Messenger from people around the globe. Some were wondering how they could rally support for those in impacted communities. Others needed urgent information on how to receive medical assistance. At first, the only solution the Direct Relief team could come up with to handle all the messages was bringing on more people—either temporary staff or training volunteers. And then they discovered chatbots.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_1_ca0808fe51/xs_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_1_ca0808fe51/sm_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_1_ca0808fe51/md_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_1_ca0808fe51/lg_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_1_ca0808fe51/xl_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 1280w" width="1280" height="720" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_1_ca0808fe51/original_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp" alt="Nonprofit chatbot of Direct Relief"><figcaption>Direct Relief volunteers aid a community heavily impacted by a hurricane.</figcaption></figure>

## The solution

The Direct Relief team started looking for solutions to the problem of their overflowing Messenger inbox. “As we were weighing options,” explains Tony Morain, Direct Relief’s VP of Communications, “we reached out to our contacts at Facebook for recommendations. They told us about Chatfuel. We signed up and saw how easy it was to create a working chatbot,” he continues, “one that was smart enough to respond to people’s needs and guide them to the resources they requested.” In just a few hours, a team of two people at the Direct Relief non profit organization built a Facebook Messenger chatbot that was ready for launch.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_2_3178715aa0/xs_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_2_3178715aa0/sm_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_2_3178715aa0/md_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_2_3178715aa0/lg_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_2_3178715aa0/xl_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_2_3178715aa0/original_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp" alt=""><figcaption></figcaption></figure>

At first, the chatbot for this non profit organization focused on [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) about their emergency response efforts, and providing information about volunteering, receiving help, and donating. But “the bot has evolved since then,” Tony says. “It now converses in [a number of languages](https://chatfuel.com/blog/create-a-multilingual-chatbot) and routes inquiries to the right internal teams for follow up.”

Though the team has made improvements over time, the Facebook chatbot’s core purpose remains the same: “to help people at scale,” confirms Tony. To make sure the bot is achieving this goal, he explains that its conversations are regularly reviewed by staff members, and that users are also given a [live chat](https://docs.chatfuel.com/en/articles/849315-live-chat) option if they prefer. Tony adds that, when it comes to how to market a nonprofit, Direct Relief doesn’t spend much on advertising. “That makes it all the more important to maintain relationships with the people who do support the organization, and the chatbot is critical in that regard.”

> “It’s important to maintain relationships with the people who do support the organization, and the chatbot is critical in that regard.” — Tony Morain, VP of Communications at Direct Relief

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/xs_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/sm_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/md_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/lg_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/xl_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 1283w" width="1283" height="281" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/original_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp" alt="nonprofit chatbot for nonprofit organizations "><figcaption></figcaption></figure>

## The recipe

The Direct Relief team focused on these Chatfuel tools and features to build their nonprofit chatbot:

### Templates

Before they sat down to actually build their Facebook chatbot, the Direct Relief team explored Chatfuel’s bot templates “to understand the platform and learn about what’s possible,” says Tony. Templates are a great way to get familiar with the structure of a well-built chatbot before you dive into the actual building process yourself. *Find templates for Automation → Blocks-tab bots by clicking the* ***Choose from templates button*** *when you first log in to Chatfuel. Templates for Automation→Flows-tab bots take the form of links. A collection of these is coming soon. (*[*Join our Facebook community*](https://www.facebook.com/groups/chatfuel) *for updates.)*

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_4_2b4545fccd/xs_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_4_2b4545fccd/sm_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_4_2b4545fccd/md_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_4_2b4545fccd/lg_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_4_2b4545fccd/xl_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 1202w" width="1202" height="562" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_4_2b4545fccd/original_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp" alt="Nonprofit template for nonprofit organizations "><figcaption>Templates and shared flows can help you get familiar with the basic structure of a well-built chatbot. The one shown here is for bots built in the <em>Automation → Blocks</em> tab.</figcaption></figure>

### Artificial intelligence (AI)

If a user sends the bot a custom text message (instead of choosing a button or quick reply), artificial intelligence allows it to still respond accurately. To build their AI chatbot, the Direct Relief team used the [JSON API](https://chatfuel.com/blog/json-api-examples) to integrate Dialogflow (a conversational AI). As Tony explains, the artificial intelligence helps “expand the bot’s contextual understanding and responsiveness.”

### Live chat

Users who interact with this charity’s Facebook chatbot have the option to pause the bot’s responses and connect with a live agent instead. This functionality is helpful if the chatbot isn’t able to answer the user’s question, or if the user simply prefers speaking with a human agent.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/xs_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/sm_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/md_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/lg_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/xl_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 1616w" width="1616" height="1068" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/original_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp" alt="Live chat in chatbot "><figcaption></figcaption></figure>

### Google Site Search plugin and RSS Import plugin

These plugins allow Messenger chatbots to pull information from websites and instantly display it in Messenger for users. The Direct Relief bot gets information from the Direct Relief website and others to share emergency updates with users as needed.

## The results

Thanks to their Facebook Messenger chatbot, Direct Relief is now able to receive and respond to requests for help more quickly than ever before. **Their response time went from several days to under a minute.** As a result, the people they serve are able to get the resources and aid they need as quickly as possible. To date, the Direct Relief nonprofit chatbot has responded to **over 10,000 user messages.**

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_6_e404ce2abf/xs_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_6_e404ce2abf/sm_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_6_e404ce2abf/md_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_6_e404ce2abf/lg_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_6_e404ce2abf/xl_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_6_e404ce2abf/original_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp" alt=""><figcaption></figcaption></figure>

The chatbot also assists Direct Relief with their nonprofit marketing. For one, the bot helps facilitate nonprofit fundraising by engaging those who want to donate and directing them to the right place. Plus, the chatbot saves the Direct Relief team “**dozens of hours each week**—time that can be reinvested in our mission to serve those in need,” says Tony.

Tony shares a specific example of how the chatbot for Direct Relief helped an organization quickly get the supplies they needed to provide aid to others.

<figure><img><figcaption></figcaption></figure>

## Changing the world one chatbot at a time

The Direct Relief chatbot can get users the often crucial and even life-saving information they need immediately. As a result, it empowers the organization to accomplish their mission even more effectively.

Could your nonprofit also benefit from quicker response times, more donations and volunteers, and the other perks of a Messenger bot? Check out [this video tutorial](https://youtu.be/D4n6VLQHE5U) to see just how easy it is to build a no-code chatbot with Chatfuel. (After all, the function of Chatfuel is to make bot-building accessible to all!)

Then, [sign up for your free account](https://dashboard.chatfuel.com) — no credit card, contracts, or previous experience required.

The Messenger chatbot for this non profit organization helps get life-saving aid to people in need. Direct Relief is an international nonprofit organization.

Chatbot Helps Nonprofit Handle Emergencies Fast

When you buy a new car, you decide which add-ons you want it to have. From an upgraded engine to a state-of-the-art navigation system, the add-ons you choose make your car more powerful and useful. When it comes to chatbots, the same idea applies.

You can [build a basic chatbot in five minutes](https://www.youtube.com/watch?v=xr8kmZ-oG_8&t=72s). But to make it more powerful, you’ll want to incorporate some add-ons. While many no-code add-ons are available for your Chatfuel bot (like artificial intelligence and [Zapier integrations](https://chatfuel.com/blog/a-marketing-automation-love-story-chatfuel-zapier)), there are developer solutions too. The JSON API for your (or your customer’s) chatbot is easily the most popular of these.

## What is the JSON API?

JSON stands for Javascript Object Notation. It’s one of the most commonly used formats for data transfer for fetching real-time data from one source, bringing it back, and displaying it in another.

Data in the JSON format is passed from place to place via a fetching tool called an API. So the JSON API lets you fetch dynamic data from another server for use in your bot.

Imagine an API, like a phone line, a way for two separate entities to communicate directly. Your bot picks up the phone, calls whatever server it needs data from, and asks for it. The server answers and gives the bot the data they need in JSON format.

In Chatfuel, the API for JSON takes the form of a plugin. Here’s a simple breakdown of how the free JSON API plugin works in a bot flow:

1.  A user is chatting with your bot.

2.  The user gets to the point in the flow where you’ve placed the JSON API plugin.

3.  This plugin triggers your bot to use the API to ‘call’ the external server you specified when you set up the plugin. So it can receive the data it needs (in JSON format).

4.  The bot brings that JSON-formatted data back to Chatfuel.

5.  Chatfuel renders the data for the Messenger interface so the user can see or use it for some practical application in the flow.


Though it sounds time-consuming, all five steps happen more or less instantly. Note that coding knowledge is required to use the JSON API.

## Why use the JSON API in your bot?

Simply put: because it allows you to build better bots. Let’s say, for instance, that you have a Facebook chatbot that tells users the current price of 100 different stocks. This functionality is only possible to set up with the JSON API. You’d have to create 100 different blocks in your bot, one for each stock.

Next, you’d have to look up and manually enter each price. Plus, you’d have to manually change the price in your bot when any stock changes, even by a dollar. Since stock prices fluctuate constantly, your chatbot would be outdated.

But with the JSON API, your bot could fetch information from a server that has up-to-date stock prices at all times. That way, any time a user asks your bot for the price of a particular stock, they’ll be getting fresh data on the spot.

**With JSON API, your Messenger bots:**

-   **Save your time.** It allows them to do even more on autopilot and with less manual work from you.

-   **Are more helpful to users.** They can provide more relevant information to users than a chatbot that only deals with static data.

-   **Provide a more personalized experience.** An everyday use for the JSON API is to fetch the current day or time in a certain time zone (like the user’s). That means it’s possible to personalize any user’s chatbot experience making it extra relevant and memorable.


To put JSON in even more concrete terms, let’s look at its key use cases for Facebook Messenger and Instagram.

## Top use cases for the JSON API

So you’re building a chatbot for your or your customer’s business. If you want to equip it to do any of the following tasks, use the JSON API. Let’s break it down by use cases for eCommerce, sales and marketing, advertising, and others.

### eCommerce

Once you integrate your eCommerce store with your Chatfuel bot, you can do things like:

-   **Display your store’s real-time inventory.** Using a [product-recommendation chatbot](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot) for your eCommerce store? Imagine the user’s frustration if they went to your site to buy the suggested item and found it was out of stock. A prime JSON API example would be to use the API plugin to link directly to your inventory database. That way, the bot will only show available items.

-   **Show up-to-date product images.** If you have a large inventory of products, manually uploading all the different photos for each to your bot would be seriously time-consuming. But, as another JSON API example, you could link your Facebook bot to your photo database. That way, whenever a user asks to view a specific product, the chatbot will show the latest photos from the database. This use case works great for displaying user-generated content that’s constantly changing and being updated, too.

-   **Enforce a limited-time offer.** Imagine you’re running a short-term sale for your store. The JSON API can track the time, so your bot will stop offering the promotion once it has expired. You won’t have to manually delete those blocks in the bot when time is up, but customers won’t be able to redeem offers when they’re no longer valid.


### Sales and marketing

-   **Add bot user information to your CRM or EMS**. Messenger chatbots make [excellent tools for lead generation](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients). So another answer to the question ‘what is JSON used for? ’ would be: sending that lead information directly to your third-party database. If you’re gathering email addresses, you can use the JSON API to send them right to your email marketing solution. If you’re gathering complete lead information for future follow-up, you can use the JSON API to send those details right to your CRM.

-   **Display new content from your site in your bot.** Add JSON API to your chatbot to display the most recent posts from your blog or make the latest news articles available for them to browse. So that your bot can instantly fetch new content from your website and display it to users. Set up a WordPress JSON API if your content is hosted there, for example.

-   **Let users schedule appointments**. You can use the JSON API to fetch information about your availability. Users can only book times that fall within your parameters. For example, you can set your available hours and days, make a mandatory buffer so appointments can’t be scheduled at short notice, and more. Then, of course, you can also use the API to link to your calendar so the user can actually schedule the appointment.


### Advertising

-   **Use JSON API to connect your chatbot with your ads.** That way, you get even better results: generate more leads, collect and export their data, encourage them to purchase, and more. The reason is simple — your chatbot instantly communicates with people who click on your ads and shows interest in your brand and products.


### Other use cases

-   **Share score updates for live sporting events**. The Golden State Warriors, a Chatfuel customer, did this for their fan chatbot. As a prime JSON API example, their bot fetches real-time scores for games in progress. That means users can view the most up-to-date news about the game at any time via the Facebook Messenger chatbot.

-   **Display up-to-date stats for coronavirus infections**. Messenger bots have been used for this purpose since the COVID-19 pandemic began. They can connect to real-time information sources using the JSON API to display current infection rates for different cities or countries.

-   **Offer current weather information**. Weather, API, JSON: three words on this topic that commonly go together. Suppose you want your Facebook bot to give up-to-date information about current weather and the latest forecasts. In that case, you can use a free weather API for JSON. Use the plugin in Chatfuel to link your bot to a weather database, so it can always return the most recent information to users.


## How to set up the JSON API in your chatbot

The instructions for setting up the JSON API in your Messenger chatbot vary widely based on what you’ll be using it for. Remember, this is a developer plugin that requires coding knowledge. We recommend visiting our [Help Center](https://docs.chatfuel.com/en/articles/735122-json-api?utm_landing=blog-posts%2Fjson-api-examples) or watching the webinar below to get started.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/5_zuJPPY7PA" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

## Use the JSON API to take your chatbot to the next level

Marketing automation takes on a new meaning when the JSON API is involved. This Chatfuel plugin gives developers the power to connect chatbots to outside data sources, making for a more valuable and automated experience for your business and customers.

It’s time to start building a bot for your business. [Sign up](https://chatfuel.com/?utm_landing=blog-posts%2Fjson-api-examples) for your free Chatfuel account to get started with the first 50 conversations on us.

Wondering how to use the JSON API in your chatbot? Look no further for instructions and JSON API examples. When you buy a new car, you decide which add-ons you.

Use the JSON API to build incredibly powerful chatbots

Find out how a customer support chat bot can help your brand provide a better customer experience. “It takes months to find a customer and only seconds to lose.

How to build a free chatbot for customer service

## The brand

The Famous Grouse is a Scottish whisky brand founded in 1896. Their blend is one of the most popular in the world, and they’ve been the best-selling whisky in Scotland for over 40 years. This year, they released a new product: a limited-edition gift box featuring three of their hard-to-get blends (Ruby Cask, Wine Cask, and Bourbon Cask). They hired The Leith Agency, a full-service marketing agency, to help them market and sell their new offering as a Father’s Day gift.

<figure><iframe allowfullscreen="" src="https://www.youtube.com/embed/DAlWAujLjlQ"></iframe></figure>

## The problem

The team at [The Leith Marketing Agency](https://leith.co.uk) knew that selling the gift box would require a different approach than [The Famous Grouse](https://www.thefamousgrouse.com/en)’s typical campaigns. Normally, they target and speak to whisky drinkers with their marketing. This time, “we also needed to think about people who would be buying gifts for whisky drinkers,” explains Leith’s Head of Social Jamie McAdam. “This meant that they perhaps had less knowledge about whisky itself, the brand, or what we had to offer.”

So the team knew that product education had to be a key component of their strategy. But they also knew it had to take a more engaging form than “extra-long Facebook statuses,” in Jamie’s words. So instead, they created a series of [Facebook ads](https://chatfuel.com/blog/facebook-ads) for the gift box using [sequential retargeting](https://www.shopify.com/blog/facebook-ads-sequential-retargeting). “This allowed us to tell a longer story, building in more information about the product with each ad,” Jamie says.

While the ads worked well to tease the product to shoppers, “we wanted an opportunity for a more in-depth customer experience,” explains Jamie. “We wanted a place where people could learn specific product details and strengthen their affinity with the brand.”

> “We wanted a place where people could learn specific product details and strengthen their affinity with the brand.” — Jamie McAdam, The Leith Marketing Agency’s Head of Social

‍

## The solution

The Leith team knew that this was the chance they had been waiting for. They’d been interested in trying out [conversational marketing for their clients](https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services) for a while, and this opportunity “ticked all the right boxes” for their first go. “Both the client and our team were keen to explore how [a chatbot could act as a new and innovative solution](https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot),” Jamie tells us.

“After some initial research,” he continues, “Chatfuel stood out as [the best option for this project.](https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators) The platform itself is easy to manage, no code skills required, and the level of support offered was just what we needed to take this project to the next level.”

The team ended up crafting a version of a gift-recommendation chatbot to lead people who were shopping for Father’s Day gifts towards the new product. “By being more conversational \[with the ecommerce chatbot\],” Jamie explains, “we could guide people through what the offering was and help them make a purchase decision.”

Here’s how the bot works:

1.  **The bot welcomes the user.** The chatbot [greets the user](https://chatfuel.com/blog/welcome-message-best-practices) and introduces itself as the Grouse, the whisky brand’s well-known and beloved icon. Its [friendly, charming persona](https://chatfuel.com/blog/chatbot-names) makes users feel both comfortable and intrigued. (The Leith team also made sure to break up the text, add pauses, and include visuals to make for a more natural, streamlined conversational design.)
2.  **The bot confirms the user’s interest.** It asks if they need help finding the perfect Father’s Day gift.
3.  **The bot begins a [product-recommendation flow](https://www.youtube.com/watch?v=dfmQvqtJN9Q).** When the user confirms that they’re looking for a Father’s Day gift, the chatbot guides them through a series of questions. “Although the ultimate goal is always the same—to sell the gift box,” Jamie explains, “the questions helped make a clearer case for why it would be a good gift for that user’s dad in particular.”
4.  **The user makes a purchase.** Once the user is convinced that the gift box is the right choice for their Father’s Day gift, the Facebook Messenger chatbot sends them to the website to buy. Or, if they’re still unsure, they can choose to live chat with a human support agent instead. Either way, they’ll have traveled along the ecommerce sales funnel and will be likely to make a purchase from there.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp" loading="lazy" alt="" height="788" width="940" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/AP/7+J+amV9cXIKIjQDgsZRNPjYABQs1NzoA//v2oaGjc3Z5jo+PgZoS8nOwmqsAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 940w"><figcaption>The Famous Grouse ad led to their product recommendation chatbot.</figcaption></figure>

> “Chatfuel is incredibly easy to manage, no code skills required. And the level of support offered was just what we needed to take this project to the next level.” — Jamie McAdam

‍

## The recipe

The Leith team focused on these key tools and features to build the Messenger chatbot for The Famous Grouse:

### AI rules

([https://docs.chatfuel.com/en/articles/828883-keywords)AI](https://docs.chatfuel.com/en/articles/828883-keywords\)AI), or artificial intelligence, was key to the success of this Facebook chatbot. First, the Leith team created a few basic AI rules, including an option to return users to the start of the chat experience if anything “went wrong.” Then, they brainstormed other questions or comments users might send during the chat, like mentioning other whisky brands, “swearing/being cheeky,” and questions about the box itself or about shipping. They added AI rules so the bot could properly respond to all of these scenarios. After launch, they continued to watch out for where users were getting stuck and added more rules to remove those friction points.

<figure><iframe allowfullscreen="" src="https://www.youtube.com/embed/F-lO4dAujjg"></iframe></figure>

### Live chat

The Leith team used the [live chat](https://docs.chatfuel.com/en/articles/849315-live-chat) feature as a sort of net to catch any users who may have otherwise fallen through the cracks. If a user completed the product-recommendation flow but had other questions or still wasn’t sure about buying, they had the option to then initiate a live chat session. From there, a human would take over to resolve their queries, so no sales opportunity would be lost and no user would be abandoned.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp" loading="lazy" alt="" height="371" width="645" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AOnn5dvb2/Py8tva2gAABBXMzM3k5OXQztD23RJGAueZNgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 645w"></figure>

### Click-to-Messenger ads

The team ran [**Click-to-Messenger ads**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot) to attract prospects to the Facebook chatbot. (This ad type appears in a user’s feed and directs them immediately to a conversation with the bot in Messenger.) “These ads meant less effort for users to take part, and they proved to be a much more effective way of acquiring new prospects on the media budget we had available,” says Jamie.

<figure><iframe allowfullscreen="" src="https://www.youtube.com/embed/tjKqCie3IsA"></iframe></figure>

Another tool that was crucial to the success of The Famous Grouse’s chatbot: [excellent copy](https://youtu.be/ZIUTFnRyJZI). First, the Leith team’s copywriters made sure all the bot’s content [matched the voice and tone](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) of the brand’s mascot, the Grouse itself. They created a user experience that was consistently warm, welcoming, and on-brand throughout.

Finally, the team also made sure to closely monitor the Facebook chatbot’s performance stats so they could iterate and optimize. Shortly after launch, “we could see where \[in the flow\] certain users were stopping,” Jamie explains. “So we implemented a flow that provided them with three new areas of information: price, shipping, and the box itself.” Following these edits, the conversion rate increased.

## The results

The detailed work the Leith team put into The Famous Grouse’s Messenger chatbot and its conversational commerce campaign paid off in a big way. It earned their client an **on-site conversion rate of 24%**. That means virtually a quarter of users who chatted with the bot ended up purchasing the gift box. (The shoppers who went from the bot to the website also spent the longest average time on the page.) Before the chatbot, the Facebook video ads the team created were earning 8% conversions at their peak. So when the chatbot marketing campaign **tripled the client’s conversion rates**compared to the ads, the Leith team knew they’d hit the jackpot.

These results “showed us that people who came to the website from the chatbot were much more informed about the product, what it offered, and how it worked, and were therefore more likely to purchase,” explains Jamie. The goal of using the chatbot for ecommerce product education was a definite success.

Lastly, we asked Jamie what his team has planned for future campaigns with the bot. “We’re very pleased with how it performed,” he tells us, “and we’re now looking at ways it can play an additional role alongside our social advertising campaigns.”

## Chatbot marketing success—on the rocks

The conversational marketing campaign for The Famous Grouse shows just how impactful online ecommerce chatbots can be for businesses. They’re an incredibly engaging way to educate shoppers about your products so they’re primed and ready to buy. The result: more sales for you (or your client)!

Whether you’re an ecommerce business owner or an agency with ecommerce clients, the key function of Chatfuel is to help you earn results like these.

A marketing agency helped The Famous Grouse to market and sell their new offering as a Father's Day gift. The Famous Grouse is a Scottish whisky brand founded.

Chatbot Triples Conversion for Whisky Brand

The secret to taking your business to the next level: marketing automation. Here's how to do it with Chatfuel + Zapier automation software.

Marketing automation love story: Chatfuel + Zapier

Here’s the story of MyDreamChat — a startup that created a Facebook Messenger mental health chatbot for dream analysis. It grew to over 12,000 users in the first five months with under $5,000 in marketing spend. It brings powerful therapy experience as part of a larger project to create a separate app for this purpose. Tackling the minimum viable product creation, they ended up using the Messenger chatbot practically and creatively.

## The brand helps to start your mental health improving journey

Sansan Fibri, the founder of the startup, has always believed that our dreams have the power to help us uncover and deal with emotional challenges. However, most of us need the proper guidance to start this mental-health journey. That’s where Sansan’s AI chatbot MyDreamChat comes in.

It’s a guided self-therapy tool that helps users analyze their dreams in a conversational, quiz-like format. The goal is to lead them towards a resolution at the subconscious level for more sound mental health.

While Sansan started on this concept in 2018, it’s become more relevant than ever in the COVID-19 era. Sansan and her team surveyed over 10,000 MyDreamChat users a few months into the pandemic. They found that 40% of customers used words like “feeling trapped,” “hopeless,” or “powerless” to describe their coronavirus-era dreams. But after dream analysis via this mental health chatbot, 82% of respondents reported gaining new insight, which led to feelings of hope and optimism.

## The iOS app for the MVP proved to be way too pricey

Sansan explains that “effective mindset change and lasting healing occurs when we become conscious of our unconscious patterns and triggers. Those drive 95% of our decision-making and behavior.” Dream analysis is an effective tool on this journey for mental health, which is why she founded a startup called [Wakefully](https://wakefully.io) in 2018.

However, to build the complete product she dreamed of, Sansan needed investors. And to attract investors, she knew she needed to start with a minimum viable product (MVP). The purpose of the MVP would be to validate market interest and cultivate a motivated and engaged core audience.

So she started by commissioning an iOS app for her MVP in 2018. But “it turned out to be an expensive user interface that was not really usable and most definitely not scalable,” Sansan shares, since she was doing all the analysis work behind the scenes.

After that experiment, Sansan knew she needed a cheaper and more automated solution for her true MVP. “That’s when I realized that the conversational nature of the app I envisioned and the Q&A in branching logic lend themselves pretty nicely to a chatbot,” — she says. “It seemed like a more affordable and scalable solution to test market interest. Thought at the time, I had no clue that I, the visionary/non-technical founder, would be able to build it myself!”

## Chatbot has it all

“In the past, I used lead quizzes that would send people to my landing page waitlist. No more! I saw how I could streamline the entire funnel: ad → quiz → landing → dream analysis using a Facebook bot.” She was sold when she learned that she could use chatbot marketing to drive traffic, capture leads, retarget, and deliver value. “Our entire value proposition, all in one chatbot!” says Sansan.

She turned to Chatfuel for this project right away. Sansan tells us: “In my research, Chatfuel kept coming up as the platform that can enable someone like me, lacking any coding skills, to build an awesome Messenger bot. Using just Chatfuel and its [videos](https://www.youtube.com/channel/UC1_z5c5UnMJ0waRJ8Bx1cFg) and [help docs](https://docs.chatfuel.com/en), I built and launched the first version of MyDreamChat in about two weeks. I continue to learn, grow, analyze, and iterate due to the vast amount of information and tools Chatfuel provides.”

Here’s how MyDreamChat chatbot for mental health works:

1.  The user selects their dream type (being chased, falling, or feeling trapped).
2.  They take a personalized quiz about the details of the dream they can remember and the feelings they associate with it.
3.  The chatbot generates a personalized analysis of the user’s dream. The analysis explains what it “means” or symbolizes in the context of that person’s life experience.

“It delivers this dialogue using positive psychology to help reframe their thinking about this and other dreams in a therapeutic, healthier way,” explains Sansan.

<figure><img alt="dream analysis_chatbot_02_fb.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/original_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp" height="1168" width="2080" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNgkEtdcOl/zvo7DFqFDAxqhaf//w+asJNBLAwAjrcK7tc9d+IAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/xs_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/sm_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/md_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/lg_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/xl_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 2080w"><figcaption>Positive psychology in action</figcaption></figure>

## Satisfied customers and high conversion

Sansan originally built her Messenger chatbot as an MVP for her separate app. She intended the Messenger bot to be a temporary solution but now decided to continue using Chatfuel as the top of the funnel with her own app. “The experience is so optimal for customer acquisition,” she says.

This decision is based on the incredible results she’s seen with her chatbot for mental health and dream analysis so far. Take a look:

-   The chatbot has an 82% user satisfaction rating based on exit polls seamlessly integrated into the chat after an analysis.
-   The average engagement rate for users is 3 times more in the first week.
-   30% of users share the bot, and 25% of page likers share MyDreamChat ads, making for a virality factor potential of 50%.
-   Sansan and her team identify 53% of users as highly likely to convert (to download their separate app) and 33.5% as likely to convert to paid subscribers in the app.

MyDreamChat illustrates how the use cases for Messenger chatbots are practically infinite. Most any scenario that would benefit from a personalized, back-and-forth conversation can be created in Messenger. It’s not just e-commerce retailers or brick-and-mortar businesses. As you can see, chatbots that provide mental health care or guidance work incredibly well in Messenger. They are using no-code technology to help people live better. We love to see it!

Wakefully is currently offering a promotion to their Facebook chatbot subscribers: a pre-order discount on membership once their complete, separate app is released.

If you are ready to build your own project in Chatfuel, [get started for free](https://dashboard.chatfuel.com) to boost your sales.

How e-commerce brand create a Messenger mental health chatbot for dream analysis and increase engagement rate x3. Here’s the story of MyDreamChat — a startup.

Chatbot Analyzes Dreams to Improve Mental Health

Marketing professionals from Budapest-based startup created a customizable Messenger chatbot that helps hotel brands of all sizes.

Startup builds Messenger chatbot to help hotels

The digital marketing industry evolves fast. With every new development comes the opportunity to create even better results for your clients. So if you’re not on top of the trends—whether it’s a new social platform, another ad type, a cutting-edge technique or technology—you’ll lose customers to your competition.

That’s why we’re here to let you in on the next big thing in digital marketing: **chatbots**. Facebook Messenger chatbots, to be exact. They’re helping businesses of all sizes, across industries, to automate customer support, lead generation, sales, and more. Here’s why your **marketing agency** should offer chatbots as a service to your customers. (Hint: It’s a win-win for you and them.)

## 1\. Conversational marketing is the future

Here’s why:

### Messaging is exploding in popularity, especially on Facebook

First, consider the fact that Facebook Messenger was the [third-most downloaded app](https://www.visualcapitalist.com/ranked-most-downloaded-apps/) in 2019, and continues to top charts. Billions of consumer are already spending time on this app, so it makes sense to meet them where they are. Messenger chatbots are a scalable, automated way for businesses to do this.

### Customers expect businesses to be available on Messenger

People *want* to talk to businesses on Facebook. [63% of consumers](https://chatbotslife.com/messenger-chatbots-the-stats-dont-lie-f8cd640152f1?gi=482c77f189b0#:~:text=63%25%20of%20consumers%20believe%20businesses%20should%20be%20on%20Messenger&text=Messenger%20is%20fast%20becoming%20the,should%20keep%20it%27s%20communication%20relevant.&text=By%20building%20a%20chatbot%20for,business%20and%20get%20immediate%20answers.) believe businesses should be reachable on Messenger. What’s more: over [61% of them say](https://www.facebook.com/micro_site/url/?click_creative_path%5B0%5D=link&click_from_context_menu=true&country=US&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fiq%252Finsights-to-go%252Famong-people-surveyed-across-4-markets-who-message-businesses-over-61-say-messaging-is-the-easiest-most-convenient-way-to-contact-a-business%252F%253Fref%253Dfbiq_article_messaging_p2p%26cmsid%3D1800457766740211%26creative%3Dlink%26creative_detail%3Da04%26create_type%26destination_cms_id%26orig_http_referrer%3Dhttps%253A%252F%252Fwww.google.com%252F%26search_session_id&event_type=click&last_nav_impression_id=0GAyNvOdPsgEJHreH&max_percent_page_viewed=40&max_viewport_height_px=930&max_viewport_width_px=1705&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fnews%2Finsights%2F3-ways-messaging-is-transforming-the-path-to-purchase&primary_cmsid=1800457766740211&primary_content_locale=en_US&region=noam&scrolled=true&session_id=10JuUxdcemeT3gwZy&site=fb4b&extra_data%5Bview_type%5D=v3_initial_view&extra_data%5Bsite_section%5D=news&extra_data%5Bplacement%5D=%2Fbusiness%2Fnews%2Finsights%2F3-ways-messaging-is-transforming-the-path-to-purchase&extra_data%5Bcreative_detail%5D=a04) messaging is the most convenient way to connect with brands.

### Consumers are already using bots

More than [67% of consumers](https://www.invespcro.com/blog/chatbots-customer-service/#:~:text=The%20use%20of%20chatbots%20in,a%20human%20agent%20by%202020.) worldwide used a chatbot for customer support in the past year. The public is already getting comfortable with this technology — your agency and clients should too.

Facebook Messenger chatbots are only going to become more commonplace. They’re increasingly becoming the preferred way for customers to have personalized interactions with brands, and they’re a scalable solution for companies across industries. This technology isn’t going anywhere. Lean in to it now to put both your digital marketing agency and your clients ahead of the competition.

## 2\. Chatbots are surprisingly easy to build

We say “surprisingly” because people are often intimidated when they first hear of chatbot technology. To many, it sounds like a complicated and highly technical area that takes years of specialized experience. So allow us to be the ones to tell you first: **anyone can build a Facebook Messenger chatbot**.

When you use a no-code platform like Chatfuel, you don’t need developer skills or a tech background. In fact, the newest version of our interface makes bot building *even easier* than it was before. It’s a drag-and-drop platform that makes it easy for chatbot marketing agencies to create content elements, and get an overview to see how they should fit together. Chatbot building doesn’t get simpler than this, meaning everyone from business owners to marketers and social media managers can take advantage. Take a peek at how it works.

## 3\. Chatbots are a scalable marketing solution for customers in most any industry

From real estate and [beauty](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot) to sports and [banking](https://chatfuel.com/blog/chatbots-for-banking-finance-business), chatbots can benefit businesses in any industry. So no matter what sectors your clients are in, you can build a Facebook Messenger chatbot to help them streamline customer service, lead generation, sales, and more.

If your clients are concentrated in one or two key industries, even better. You can build a few chatbot frameworks that you can quickly customize for each new client. It’s exactly what the Tacobot marketing agency did.

Tacobot gets business from companies in two main sectors: real estate and insurance. So their team decided to build four basic chatbot frameworks for clients in these niches. Each one helps generate high-quality, low-cost leads. One bot framework acts as a quoting tool for auto insurance, for example. It shares relevant information and then gathers the user’s contact details so that the company can follow up personally later. Learn more about [Tacobot’s scalable model](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients) for selling chatbot services.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/md_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 1651w" width="1651" height="1231" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/original_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp" alt=""><figcaption>Tacobot is a Chatfuel Premium agency that produces high-quality results for clients at scale.</figcaption></figure>

The benefit of selling chatbot services to clients in one specific niche is clear. It all starts with a few basic templates, which you can easily customize for countless other clients. The scalability of offering Messenger chatbot services is a major draw for marketing agencies. You can get better results for more clients with less time, money, and effort.

## 4\. Chatbots can be a source of recurring revenue for your agency

Facebook Messenger chatbots aren’t a set-and-forget tool. It’s important for you, the builder, to track their performance and adjust as needed over time. That’s one way you can earn recurring revenue from clients with bots (and delight them with excellent results, too!). Set up a package that includes bi-weekly or monthly check-ins and updates. (We recommend using Chatfuel’s built-in stats to help you keep track of each bot’s performance.)

Another way for a chatbot marketing agency to get recurring revenue is to offer AI as an add-on. Building an artificial intelligence chatbot isn’t as complicated as it sounds. But it does involve training the AI over time, which takes regular maintenance. (It’s another reason focusing on clients in a single niche is beneficial. That way, you can train a single AI that fits that industry and use it for multiple customers.) That means you can add that recurring fee to AI chatbot packages you offer your clients.

Chatfuel customer and AI expert Josh Barkin shares his tips on how chatbot agencies can pitch AI to clients. Get more of Josh’s insights on AI chatbots:

## 5\. A chatbot can supercharge your Facebook ad campaigns

If you already offer [Facebook ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot) services to your customers, a chatbot is an easy upsell. You can charge extra to integrate a bot into your customer’s Facebook ads, and it’ll help you win them even better results. Just look at the return on ad spend (ROAS) Chatfuel Premium Agency GoSky AI achieved with a bot for [their eCommerce client](https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot): **999%**!

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/md_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 2048w" width="2048" height="505" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/original_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp" alt=""><figcaption>GoSky AI achieved a 999% return on ad spend for their ecommerce client using a chatbot.</figcaption></figure>

They did it primarily with [click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), which direct users to a chatbot in Messenger when clicked. Here’s why this is [such an effective tactic](https://www.sevenatoms.com/blog/facebook-messenger-ads-best-practices):

-   [These ads can be placed on Instagram](https://blog.chatfuel.com/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot) and Facebook, two of the most heavily trafficked social media platforms out there. That means you have the potential to reach billions of users worldwide with your customer's message.

-   The click-to-Messenger ad format is underutilized. You won’t have much competition in that sense, which means it’ll be a memorable new experience for most users.

-   Chatfuel offers a built-in ads tool to streamline this process. You’ll be able to manage and monitor click-to-Messenger ads and other types of chatbot ads all in one place. It makes it easier to manage your Facebook advertising campaigns, and easier to share results and data with your clients.


## 6\. You can use chatbot-building software designed specifically for agency teams

Finally, Chatfuel has a set of features specifically created to make life easier for marketing agencies. As we mentioned, our platform is already intuitive and user friendly. And when you sign up for our Premium Agency plan in particular, you’ll get extra perks designed just for businesses like yours, such as:

### Synced cloning

This feature lets you sync edits from one master bot to others in a single click. It’s ideal if you’re using one bot template for multiple clients, or if you handle marketing for any multi-location businesses like franchises.

### Shared pricing

Chatfuel plans are priced according to the number of chatbot users. As a Premium Agency customer, you can buy a certain number of users in bulk, then distribute them as needed among the bots you manage. It involves just a single transaction for you, after which you can charge each client based on the users you’ve allocated for them.

### Training and support resources

First, we’ll run a custom onboarding session just for you and your team to get you acquainted with the platform. Also, you’ll get priority support, which means answers in one business day or less.

## BONUS: Use a chatbot to get new customers for your agency

What better way to advertise your chatbot agency’s new services than with a fully functional marketing bot? You can build a chatbot and embed it on your website or connect it to your agency’s Facebook ads. Then, potential customers who chat with it will get to experience the magic for themselves. The bot can answer FAQs about your services, offer live chat for those with more complex questions, and automatically gather lead information in the process.

Remember Tacobot, the customer we mentioned above? Here’s a peek at how they use a chatbot to gain new customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp" alt=""><figcaption>This Chatfuel Premium Agency uses a chatbot to get new customers.</figcaption></figure>

## Marketing agency + Messenger chatbots = 💙

Adding Messenger chatbots to the services your digital marketing agency offers is a smart move. They’re easy to build, especially with no-code software like Chatfuel. They have the potential to bring you a new revenue stream, and to create even more impressive results for your customers. To learn more about Chatfuel’s Premium Agency program, the one tool your agency needs to get started with chatbot marketing, [get started](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=6-reasons-marketing-agencies-should-offer-chatbot-services) with us.

Here's why your marketing agency should offer chatbots and conversational marketing as a service to your clients. The digital marketing industry evolves fast.