Automate order placement with an AI agent
Let customers order right in the chat, 24/7. Your AI agent shows products from your catalog, collects order and delivery details, and sends your payment link on WhatsApp, Instagram, and Messenger.
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Orders slip away in your DMs
Customers are ready to buy in the chat. When the reply is slow or the details get lost, they buy somewhere else.
- Slow replies lose buyersA customer asks for a price and waits hours for an answer.
- Orders missed after hoursMessages sent at night and on weekends stay unread.
- Endless back-and-forthSizes, prices, and delivery terms explained by hand in every chat.
- Mistakes in order detailsItems and addresses copied by hand from chats to a spreadsheet.

What is automated order placement?
Automated order placement lets customers buy right in a messaging app. An AI agent answers on WhatsApp, Instagram, and Facebook Messenger, helps the customer choose from your catalog, and takes the order in a natural conversation.
With Chatfuel, the AI agent confirms items and quantities, collects the delivery details, shares your payment link, and passes the order to your team or your system.
How to automate order placement with Chatfuel
- ConnectConnect WhatsApp, Instagram, and Facebook Messenger to Chatfuel.
- Add your catalogAdd products with photos, prices, and availability, plus delivery and payment info.
- Set the order flowTell the AI agent what to collect, when to send your payment link, and when to call your team.
- Go liveTurn on the AI agent and review chats to improve its answers.
How your AI agent takes an order
Order placement use cases
- Simplified orderingCustomers choose, confirm, and order without leaving the chat.
- Accurate order detailsEvery item, quantity, and address is confirmed before checkout.
- Personalized orderingSuggestions that match what each customer asks for.
- Add-ons at checkoutOffer a matching product before the order is placed.
- Orders 24/7Take orders at night, on weekends, and on holidays.
Manual order taking vs Chatfuel AI agent
Your team still handles fulfillment. The AI agent takes the routine part of every order, so no buyer has to wait.
| Factor | Manual order taking | Chatfuel AI agent |
|---|---|---|
| Reply time | Minutes or hours | Seconds, 24/7 |
| After hours | Orders wait until morning | Orders taken any time |
| Order details | Copied by hand from chats | Confirmed in chat and saved to the contact |
| Payment | Details sent by hand | Your payment link sent at the right moment |
| Busy days | Queues and missed chats | Every chat answered at once |
Learn more about selling in chat
- Set up your catalog
Add the products, prices, and photos the AI agent shares in chat.
Read more - Payment links
Let the AI agent send your payment link and check the receipts customers send.
Read more - How to sell on WhatsApp
A step-by-step guide to selling on WhatsApp for small businesses.
Read more - Shopping bots
Top shopping bots for business, with real examples.
Read more
Order placement automation FAQ
It talks with the customer like a sales assistant. The AI agent uses your catalog to answer questions and suggest products, confirms the items and quantities, collects the delivery details, and shares your payment link.
The AI agent sends your payment link from Stripe, PayPal, Square, or another provider at the moment you choose. It can also check a bank transfer receipt the customer sends. Chatfuel doesn’t process payments itself.
No. You add the products customers ask about to your Chatfuel catalog, with photos, prices, and availability. If you want orders in your own system, you can send them there through Chatfuel’s JSON API.
WhatsApp, Instagram, Facebook Messenger, and your website. Conversations from every channel are managed in one Chatfuel account.
You set the handoff rules, for example for custom requests or payment problems. Chatfuel then assigns the chat to your team with the full conversation and pauses automatic replies.
Yes. The AI agent understands and replies in many languages, including English, Spanish, and Portuguese, so you can sell to international customers without extra staff.
You can start with a free trial to connect your channels and test the AI agent on real conversations. Paid plans are listed on the Pricing page.
Let customers order right in the chat
Your AI agent takes orders in seconds, day and night.



