Boost your business with ads that click to message
Use Chatfuel automation to motivate people who click on your Meta ads to purchase at your store. The bot greets every lead in Messenger, Instagram, or WhatsApp, shares the right offer, and sends them to checkout.
Trusted by brands and agencies
- Official Meta Partner
- 7M+ clients since 2015
A click on your ad is only half the sale
People who tap your ad are curious, not sold yet. If the chat that opens feels slow or generic, they close it, and the click you paid for is gone.
- A generic greetingEveryone gets the same reply, whatever ad they tapped.
- No contact detailsPeople leave the chat before you learn who they are.
- No reason to buy nowWithout a timely offer, interest fades by the next scroll.
- One chat, then silenceWithout an opt-in, you can’t reach them with your next offer.
Get more conversions with Meta and Chatfuel superpowers
Meta’s targeting technology
Reach and retain people who most likely find your ads relevant. Ads that click to message send people directly into conversation with your business.
Chatfuel automation
Jump into immediate communication with the leads from ads:
- Display relevant offers
- Collect leads data
- Encourage a purchase
How to connect your Meta ads to Chatfuel
- Build your botSet up the chat flow in Chatfuel’s visual builder or start from a template.
- Create a click-to-message adIn Ads Manager, choose Messenger, Instagram, or WhatsApp as the place people message you.
- Connect the ad to a flowPick the flow each ad starts, so the greeting matches the offer people tapped.
- Sell in the chatThe bot shares offers, collects contact details, and sends people to checkout.
From ad click to customer
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Send messageNuvia SkinTypically replies instantly
One bot for every ad that clicks to message
- Click-to-Messenger adsFacebook and Instagram ads that open a Messenger chat with your bot.
- Click-to-Instagram adsBring people from your ads straight into your Instagram Direct.
- Click-to-WhatsApp adsStart WhatsApp chats with your business from any Meta ad.
- Meta Conversions APISend leads and sales back to Meta, so it finds more people like your buyers.
Ad to a website vs ad to a chat
A website still has its place. A chat simply gets more from the first moments after the click, when interest is at its peak.
| Factor | Ad to a website | Ad to a Chatfuel chat |
|---|---|---|
| After the click | A page loads and visitors look around on their own | A chat opens with the offer from the ad |
| Offer | The same page for everyone | Picked from each person’s answers |
| Contact details | Only if visitors fill in a form | Collected in the chat, step by step |
| Questions | Answered later by email, if at all | Answered right away, 24/7 |
| Next contact | Retargeting ads only | A message in the same chat, with their opt-in |
7M+ businesses chose Chatfuel
Yann I
Online Media · Capterra
No coding or any special skill required, simply click on a button, select the options that you prefer and set that up.
Donna M
President · Software Advice
I like that you can easily create a chat bot. They quickly created a great bot that linked direct to my website.
Mateusz W
Growth Hacker · G2
It's def one of my favorite chatbot tools out there. You can use it for very simple bots but also for super complex ones.
William V
Web developer · G2
Using Chatfuel is not only to ensure a bright future, it is also a pleasure. Starting to use it is the best thing you can do, right now.
Alejandro S
Digital Content Director · Capterra
I created a chatbot that assists with many common questions and tasks with minimal work from employees. I recommend this service to many people.
Maricar
Database Manager · Software Advice
Data gathering using Chatfuel is the best!
Jason W
Director of Education · G2
I feel their heart is beneath their product, which is always the best. They are very friendly and offer clear tutorials.
Laverne S
Alchemist · Software Advice
The ease of use. Prompt customer support. Ongoing upgrades.
Learn more about ads that click to message
- Click-to-Chat ads automation
Reply to every ad click on WhatsApp, Messenger, and Instagram.
Read more - Use Instagram ads to bring users to your DMs
How to send people from Instagram ads into a chat with your bot.
Read more - Agency gets 999% ROAS
How an e-commerce brand turned Messenger ads into sales.
Read more - Optimize your e-commerce funnel with Facebook ads
Pair ads with a chatbot to move shoppers from click to purchase.
Read more
Meta ads chatbot FAQ
It’s a bot that takes over the chat when someone taps a Facebook or Instagram ad with a Send message button. It greets the person, answers questions, shares offers, and collects contact details, so every click becomes a conversation.
Ads that click to Messenger, Instagram Direct, or WhatsApp. You choose the messaging app in Ads Manager, and Chatfuel replies there.
Yes. Each ad can start its own Chatfuel flow, so people see the offer from the ad they tapped.
Yes. Share discount codes, product cards, and links to your store right in the chat, based on what each person tells the bot.
Yes, when they agree to it. The bot asks people to opt in to product updates and offers, and you follow up in the same app within Meta’s messaging rules.
Yes. Chatfuel can send leads and purchases from the chat back to Meta through the Conversions API, so your ads learn which clicks turn into customers.
No. You build the bot in Chatfuel’s visual builder or start from a template, then connect it to your ads.
It depends on the plan and the features you need. See the current plans and prices on the Chatfuel pricing page.
Sync your Meta ads with Chatfuel
Turn people who click on your Meta ads into customers of your store.