Angela Skowronek

Features

Re-engagement

Here at Chatfuel, we love to talk about how Messenger chatbots can benefit your business. We’ve talked about bots for brands in the <a href="https://chatfuel.com/blog/messenger-chatbot-for-salon-or-beauty-business">beauty space</a>, real estate, and even in the <a href="https://chatfuel.com/blog/chatbots-for-farmers-and-agriculture-businesses">agriculture industry</a>. Today, however, we’re digging into a use case that’s even closer to home: a chatbot for your very own personal brand.
<h2>How personal Messenger bots work</h2>
Think of it this way: A personal chatbot can be equipped with the same content as your personal website. The difference is that the bot will deliver it in a more engaging, modern way — in a conversational style via Messenger. The only requirement is that you have a <a href="https://www.facebook.com/help/337881706729661?helpref=faq_content">Facebook page (not just a profile)</a> to connect to the bot. From there, the applications for your bot are nearly endless!
<figure><img src="/cms/static/blog/60afa6a88bd1bb049edea9e6_Katy-Perry-s-Facebook-page.png" alt="facebook page" height="854" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAJUlEQVR4nAEaAOX/AMjQ1DJPXhwAAIeNjgD3+/vHvbjQwrr09PSqPA9b4x1xyQAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>This is Katy Perry's Facebook page. (On the left you'll see a green button to "Create a Page" for yourself.)</figcaption></figure>
A great start would be to build your bot to <a href="https://chatfuel.com/blog/chatbot-for-customer-service">answer frequently asked questions</a> about you, your personal brand, or your career. You can look at the questions you already receive via Messenger to know which FAQ answers to add. Plus, if users end up asking questions about you that your bot is notequipped to answer, you still benefit. You’ve now established a sort of feedback system, and you can learn from the data on what people want to know about you. (Or, you can equip your chatbot with artificial intelligence (AI) so it can respond to all questions.)
A personal bot can perform many other practical functions, too. It can share fun facts about you and your brand, or your recommendations for playlists, recipes, or articles. Your bot can allow users to book appointments or sessions with you in a few taps. It could even share your CV or portfolio for recruiters and potential employers, or link to your playlists on Spotify, your designs on Pinterest, your tweets, your posts on Medium, or content on any other social network.
<figure><img src="/cms/static/blog/60afa6a88bd1bb123cdea9e9_How-Personal-Messenger-Bots-work.png" alt="katy perry" height="1125" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgCJ+z6f//lA2vGKQCGRhs6ue++t926T9D4BQAn3sMiiB3YVIAAAAASUVORK5CYII=" placeholder="blur"><figcaption>One chatbot can perform different practical functions: entertaining, engaging, promoting.</figcaption></figure>
<h2>What a personal bot can do for you</h2>
No matter what you want users to learn or take away from an interaction with you, a personal bot can help. They can be educational, entertaining, promotional, or all of the above. Bots are completely customizable for your unique, personal brand.
You can use a personal bot to:
<ul>
<li>Acquire new users and followers 👥 If you receive positive engagement on your page posts, bring those users to your bot! With Chatfuel, it’s easy to <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">convert post commenters into bot users</a>. Once they subscribe, you have a direct way to communicate with your audience, one on one.</li>
<li>Promote products or services 🛍️ <a href="https://www.youtube.com/watch?v=gJuUOcwdGzA&t=5s">Reengage messages</a> are perfect for keeping your audience in the loop with your latest product offerings, too. For example, an author who launches a new book could send a message to their subscribers, sharing the news and offering a link to purchase. Reengage messages can be sent for free <a href="https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718">within 24 hours</a> of a user’s last interaction with your bot, or at any time via paid <a href="https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers">sponsored message.</a>‍</li>
<li>Learn about your audience. The <a href="https://docs.chatfuel.com/en/articles/1575151-people-tab">People tab</a> in Chatfuel allows you to identify and segment the users who have interacted with your bot. Its robust functionalities allow you to use it as a“mini CRM” to study and keep track of your audience. You can even export user information to Facebook in one click to create custom ad audiences.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0243dea9f7_People-Tab-on-Chatfuel.png" alt="people tab" height="880" width="1672" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/ALGvsevq69jX2sfFyAAaGRqHh4iMi4yampvXxw8E/Q3EiAAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>The People tab in the Chatfuel dashboard</figcaption></figure>
<h2>Who can benefit from a personal chatbot</h2>
The great news is that most anyone who wants to communicate with and grow their audience can benefit from a chatbot assistant. Celebrities, public figures, athletes, and influencers, doctors, lawyers, scientists, and journalists, and even chefs, freelancers, singers, and bloggers—any of these professionals could use a bot to grow their business or influence. Besides having a Facebook page, the only requirement to build a personal bot is that you have content to share with an audience!
A chatbot personality works equally well for brands and individuals. Bots have many functionalities that allow you to promote and sell to users, but they can also be used simply to inform or entertain. Virtually anything you might put on a personal website can be easily translated into content for a chatbot.
<h2>Chatfuel clients utilizing personal bots</h2>
Whether you have your own business, are looking for a job, or just want to share some type of content with family and friends, a bot is an engaging, cutting-edge way to do it all. Here at Chatfuel, we have clients using bots for all kinds of personal brands and applications. Visit a few for inspiration:
<ul>
<li><a href="https://www.facebook.com/messages/t/CancerSecrets">Dr. Jonathan Stegall</a>, oncologist and author. Dr. Stegall uses a Messenger chatbot to share his medical expertise with cancer patients and their families.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0ad0dea9e7_A-personal-Messenger-bot-Dr.-Stegall-s-1.png" alt="messenger chatbot" height="1077" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgEMlo3HijYdNtBoE0BgbOlG3P/l/6/5+BMwUAiBMLT9oxsZoAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ul>
<li><a href="https://www.facebook.com/messages/t/DrAndrewFarley">Andrew Farley</a>, pastor and author. Andrew Farley’s Facebook bot greets users by offering links to his latest content, from videos to ebooks.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb67dadea9e8_Andrew-Farley-uses-a-personal-Messenger-bot-1.png" alt="messenger chatbot" height="1077" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgYE+8/P//ke//GdgTGRiEMpddeLvp3j8GoUwAn7oMQ1pK2dAAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ul>
<li><a href="https://www.facebook.com/messages/t/NathanWLatka">Nathan Latka</a>, entrepreneur and author. His Facebook Messenger bot promotes his latest book. Users can read reviews and buy it right in Messenger.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb1c82dea9ec_Nathan-Latka-uses-a-personal-Messenger-bot-1.png" alt="messenger chatbot" height="1076" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg4Etbe/f/6tv/GfjSGBg4Uy79/3/q538GzhQAm5QMY7IPzMkAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ul>
<li><a href="https://www.messenger.com/t/el92officialpage">Stephan El Shaarawy</a>, soccer player. Stephan’s personal sports chatbot offers biographical information about the athlete for his fans.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bbbb07dea9e5_Stephan-El-Shaarawy-uses-a-personal-Messenger-bot-1.png" alt="messenger chatbot" height="1077" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg4E05/ev/qV//GdgTGRik8ovmHJxy4DmDeA4AmnELdxcYJt4AAAAASUVORK5CYII=" placeholder="blur"></figure>
<h2>Tips for building your own personal chatbot</h2>
Ready to create a personal chatbot? Here are a few things to keep in mind:
<ul>
<li>Set your goals 💫What do you want your chatbot to help you achieve? Is it just to entertain your family and friends, to build your career, or to promote your business? Once you pinpoint your motives, it’ll be easier to design the structure and tone of your bot.</li>
<li>Choose your content 💬 The whole purpose of a bot is to share content in a new and engaging way, so this step is the most important. Decide what your bot will be offering users, whether it’s biographical facts and information, inspirational stories or case studies, or links to your work or resources elsewhere on the web.</li>
<li>Curate your bot’s personality 😎 Your bot is an extension of you and your personal brand, so make sure it accurately <a href="https://chatfuel.com/blog/chatbot-names">reflects your persona</a>. Will your bot be funny, or serious? An expert, or a relatable family person? You can communicate your personality with the words your bot uses, the questions it asks, and any jokes, gifs, or photos it may share too.</li>
<li>Think of the user 👤 What benefit do users get by chatting with your bot? Messenger bots are an interesting and innovative new technology, but they’re of no use to you if they don’t add value to your users. Make sure to begin with your end result in mind.</li>
</ul>
<h2>Building your personal bot is easy</h2>
Here’s the very best news about personal bots for Messenger: You can build one yourself. With the Chatfuel platform, anyone can build a bot. That’s the function of Chatfuel: It’s a free way to build no-code chatbots without experience or developer knowledge. <a href="https://dashboard.chatfuel.com">Sign up for your free account</a> to start building a bot for your personal brand today. When you’re ready for unlimited users, priority support, and other perks, <a href="https://chatfuel.com/pricing">upgrade to Pro</a>.

Actors, influencers, chefs, authors, scientists, entrepreneurs, athletes can benefit from a personal Messenger chatbot on Facebook.

Why You Should Build a Messenger Bot for Your Personal Brand

Mary Rybakova

Industries

The beauty industry is a highly competitive space. With so many brands vying for customer attention and dollars, your business has to stand out to be successful. On top of that, clients in this space are savvy and demanding. They’ve come to expect a personalized, high-quality experience every time, so your brand has no room for error. What’s the one tool that will check all of these boxes and give your business that competitive edge it needs for success? A Facebook beauty chatbot. 💅
Not only are Messenger chatbots an ideal tool for beauty businesses, but they’re easy to build and launch. Ready to make your beauty business stand out from the crowd? Here’s why a chatbot is your best bet, plus helpful tips for building your first one.
<h2>Types of beauty businesses that can benefit from chatbots</h2>
The benefits of chatbots apply to all players in the beauty industry. Brick-and-mortar businesses like salons, spas, and beauty schools can find success with a Facebook chatbot just as an online business like an ecommerce shop for cosmetics can.
Chatbots are helpful for beauty businesses of any size, too. Larger brands who are inundated with Facebook messages can employ a beauty chatbot to automatically answer FAQs. It can also help them gather data about prospects and customers, and send out newsletter-style message blasts to users.
While smaller brands may not need bots to <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">deal with a full Messenger inbox</a>, they can get rewards in other ways. Their bot can <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">convert users who comment</a> on Facebook posts into leads. It can also function as a mini CRM to collect, filter, and export data about customers who have engaged with the bot.
<h2>How a chatbot can boost your beauty business</h2>
At the most basic level, a beauty live chat on Facebook can provide important information about your business, but in a more engaging way. It can share details about your products or services, your hours, directions, or prices, and your reviews and examples of your work.
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/2RTxyYlYdvM"></iframe></figure>
However, that’s not all a beauty bot can do. While they were initially used only to <a href="https://chatfuel.com/blog/chatbot-for-customer-service">handle these simple customer-service inquiries</a>, they’ve now evolved into savvy virtual assistants with even more robust functionalities. Use them to:
<ul>
<li>Send news and updates to subscribers 🔔 One of the most helpful features of Facebook chatbots for business is the ability to <a href="https://docs.chatfuel.com/en/articles/955973-reengage-tab">send messages to segmented groups of subscribers to reengage them</a>. You can share information about new products, sales, coupons, and more to engage prospects and customers. You can send these messages within 24 hours of a user’s last interaction with your bot, or you can pay to send a <a href="https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers">Sponsored Message</a> at any time.</li>
<li>Provide 24/7 support 💻 The beauty of chatbots—pun intended! —is that they have no off hours. It doesn’t matter which time zone the user is in, or when they try to book an appointment or request information. The bot will always be available to chat with them and offer help, day or night.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0704dea9ce_How a Salon or Beauty Business Can Benefit from a Chatbot 1.png" alt="customer service live chat" height="975" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGMozM0R4mG7f//Bzx8/GMrLysRERd++efP7928AodEOT0sM7BcAAAAASUVORK5CYII=" placeholder="blur"><figcaption>Add the Live Chat function to your bot so customers can reach a human agent in case of any unresolved questions.</figcaption></figure>
<ul>
<li>Schedule and book appointments 📅 A chatbot makes appointment scheduling for brick-and-mortar businesses quick and simple. Clients can <a href="https://youtu.be/9jGuWa1sgAw">book treatments</a> instantly and at any time, without having to leave the Messenger app or fill out any clunky web forms.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5a85dea9cd_How a Salon or Beauty Business Can Benefit from a Chatbot 2 .png" alt="chatbot or booking" height="975" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ALy5vColKgwGAH58dwDu7u7p6er6+vv///+exg+gOOA5iwAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Booking an appointment through a chatbot</figcaption></figure>
<ul>
<li>Sell products 🛍 A beauty bot makes product sales <a href="https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot">for ecommerce businesses</a> much easier. Just like with appointment booking, sales can be made 24/7 through the Messenger app. Combine this functionality with a bot’s ability to send promotional messages about sales or new products to users, and you’ve got a streamlined, highly effective new sales funnel in place.</li>
<li>Provide personalized, expert advice 🗣️ It’s in the best interest of any beauty business to position themselves as an authority in their niche—and chatbots are great for this. By pre-loading your bot with helpful tips, tricks, and advice, you can provide users with the useful and engaging experience of chatting with a beauty expert. Questions about the customer’s hair type or eye shape, for example, can be used to generate hairstyle recommendations. This can go along with the opportunity to book an appointment, or suggest makeup products with links to buy them. It’s a simple but high-value way to promote trust in your brand and promote sales, too.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb9023dea9c7_How a Salon or Beauty Business Can Benefit from a Chatbot 3.png" alt="conversational marketing" height="510" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFUlEQVR4nGP4//+/uLi4vr7+////ASvPBs1/olpjAAAAAElFTkSuQmCC" placeholder="blur"></figure>
<ul>
<li>Entertain, educate, and inspire ✨ Chatbots offer other functionalities to help your brand build credibility with users, too. You can use messages with certain tags to send content designed to entertain, educate, and inspire your users. For example, you could offer a quiz that will recommend a nail color or face-mask type based on mood. Users tend to respond well to this type of creative, engaging content, and it can lead to increased brand loyalty and sales.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5284dea9d4_How a Salon or Beauty Business Can Benefit from a Chatbot 4.png" alt="generating user content" height="975" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGN4//ZtWkK8r7v9y5evGP7/+xcXFcXHwbh+/WYAwOcNs+xeDS4AAAAASUVORK5CYII=" placeholder="blur"><figcaption>An example of engaging content that clients like</figcaption></figure>
👉For an example of one of the best beauty bots out there, check out the story of Beauty Player, a Chatfuel client. First, they solved the immediate problem of being overwhelmed with Facebook messages by setting up their bot to handle FAQs. Then, they equipped their bot to offer quizzes about the user’s skin type, and then recommend products along with coupon codes. Thanks to these creative functions, they attributed a whopping 40%($250,000) of their next month’s sales to their clever beauty bot!
<h2>How to build a bot for your beauty business</h2>
Fortunately, it doesn’t take lots of money or technical know-how to build a beauty bot for your business. It’s both easy and free to get started with Chatfuel! Learn how to build a bot from scratch with our <a href="https://docs.chatfuel.com/en/collections/1335051-getting-started-with-chatfuel">how-to articles</a> or our <a href="https://www.youtube.com/watch?v=O-4v7ur4VzI">getting-started video</a>.
To ensure you’re providing the best beauty chat experience to your customers and prospects via Messenger, we recommend following a few best practices.
#1. Craft a great welcome message. First things first; make sure the chatbot for your beauty salon or brand is equipped with a <a href="https://chatfuel.com/blog/welcome-message-best-practices">friendly and personalized welcome message</a>. It also helps to create a persona for your chatbot, complete with a name and even a photo to give it that authentic, human touch. The key is to provide an experience that shows your brand truly cares about the beauty needs of your users.
<figure><img src="/cms/static/blog/60afa6a88bd1bb6aebdea9dd_Grow your audience and get prospects with Chatfuel .png" alt="welcome message template" height="975" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAH0lEQVR4nGP4//8/PxuDIAfD////QXjFilUHDh4BcgC6PBBiuoXWkQAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>One of the ways how to create your welcome message from the dashboard with answer options</figcaption></figure>
#2. Build your bot to solve a problem. Next, you want to ensure that your bot is designed around the needs of your users. Talk to your customer support team and study <a href="https://chatfuel.com/blog/chatbot-for-customer-service">your most frequently asked questions</a> to make sure you set up your bot to solve your customers’ most pressing questions or issues. A chatbot that’s designed to look impressive but doesn’t give users what they need won’t bring you results.
#3. Use creative conversational design. The beauty of Messenger is that it’s a more informal, casual platform—so take advantage of that! Use emoji, pictures, and GIFs. Think outside the box when it comes to content, and stay up-to-date with the latest beauty-bot trends. It’ll make your brand memorable, and can promote users recommendations by word of mouth, too.
<figure><img src="/cms/static/blog/60afa6a88bd1bb9ec6dea9cf_How a Salon or Beauty Business Can Benefit from a Chatbot 5.png" alt="chatbot for feedback collecting" height="975" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AMDBwAgIBX2AgtnY2QDj5ORxcXDExcf4+fqyNw+YDuFZBAAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Use pictures in the same style and colors to make your bot more engaging</figcaption></figure>
#4. Build trust. Finally, make the most of the more intimate, personal style of the Messenger platform to give users a behind-the-scene look at your business. Offer stories and bios about your team members, and share news about both your successes and setbacks. This insider perspective will make customers feel like part of the family, building trust and loyalty. <a href="https://www.messenger.com/t/natulique">Natulique</a>, another Chatfuel client, is one example of a beauty brand whose chatbot does this extremely well.
<figure><img src="/cms/static/blog/60afa6a88bd1bb1ab3dea9d5_How a Salon or Beauty Business Can Benefit from a Chatbot 6.png" alt="updates via chatbot" height="975" width="1803" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/APb29qqnpa6trfn5+QDp6egMCAyCgIH////rXBEm+Wsh7wAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>An example of inspiring message that Natulique's beauty bot sends to subscribers</figcaption></figure>
<h2>It’s easy to get started building your beauty bot</h2>
Though Facebook Messenger bots are equipped to benefit businesses across most every industry, brands in the beauty space are especially prime candidates. If you’re ready to start improving the customer experience, building brand credibility and loyalty, boosting sales, and more for your business, why not get started with your own beauty bot today?
That’s the key function of Chatfuel: To <a href="https://dashboard.chatfuel.com/login">start building your free bot</a>—no registration, coding skills, or credit cards required. Marketing agency? <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">Learn more about our plan</a> designed for businesses like yours.

Read on for six ways a Messenger chatbot can help salons, spas, ecommerce stores, and other beauty businesses.