Prashant Bajpai

Platforms

<p>Imagine if your customers opened <a href="https://www.imbee.io/resource/latest-whatsapp-statistics-for-2022#:~:text=WhatsApp%20Business%20API%20Messages%20have%20a%2099%25%20Open%20Rate&text=According%20to%20Telemedia%2C%20messages%20sent,Business%20API%20are%20over%2040%25.">99%</a> of your business messages and responded to 50% of them. It sounds like a fairy tale statistic, but that’s precisely what WhatsApp automation is helping businesses achieve today.</p>
<p>In this article, we’ll show you how automated WhatsApp messages are the hottest conversational marketing opportunity for your business.</p>
<h2><strong>What is WhatsApp business automation?</strong></h2>
<p>Businesses can automate conversations with customers through WhatsApp to instantly resolve their queries. For example, when you send WhatsApp messages to your favorite store and get a lightning-fast response about your order, you’re not the only one. Hundreds of customer messages across the city are being responded to simultaneously.</p>
<p>Scaling responses by minimizing wait time — that’s the core of business automation. Whether you or your customer initiates a conversation, automation can take charge of the next steps with ease.</p>
<figure><div><img alt="whatsapp-conversations.jpg" src="/cms/static/blog/638ead51710197772cc22f59_3b70432f097dadde1a290e90150fbc2d7e9bc61d6281d1d6fc451189dcee679979f10e6b6dc031a7050c2f97a685a936d9d2eb74e09157cc29bc4e4d4b9646b9b4cc108f60774c37703b9b54bf17a5208398a11b83041a8a8ea174cfd2fdd07e567f0912.jpeg" height="2354" width="2120" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/ABQpKwAXGAAKDkNWWADj6ujV3trK1s7p7+sA3uLf0dLSucCz197WAOXu7Nnk4dTg3PD59aB7IKoTs8l4AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Business-initiated vs. user-initiated conversations.</figcaption></figure>
<h2><strong>How WhatsApp business automation works?</strong></h2>
<p>There are three ways to automate your business through WhatsApp:</p>
<ul>
<li>Use the <a href="https://business.whatsapp.com/learn-more?cid=FHZT80y26rDWBIE8hUM9y9QVcIGcxhfqMWJJMem75nRGAxJVroNg6rDWZ5Al7lDE7PzjMMImOAdhKM0YNLLSVD5ES44U1O&sfdc_campaign_id=7018V000001UXL0QAK&gclid=Cj0KCQiAsoycBhC6ARIsAPPbeLudBZX7Nes5GZ34KfzvH4D9DDAng0nPTx22a5qjjrIKCA_CfM8s6g8aAvlvEALw_wcB">WhatsApp Business</a> app.</li>
<li>Use the <a href="https://respond.io/blog/whatsapp-business-api">WhatsApp Business API</a> with chatbots.</li>
</ul>
<figure><div><img alt="image.png" src="/cms/static/blog/638ead52c36dc2c52cb5af35_2cf988161746aa49cd7636595e7428b18e0c221569897935954a677cf7b103f5943e2d1225e8c6a07999bc8a223c490df9a6623fe844044a76106d780b3e381045cb0a7aa01a8a0ef8eb8a97468fc2be62e730354ad712801ddf42bf5031ac408aa3144a.png" height="731" width="711" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AMrQ0tXd18HQxKa3rQAAUEaUs6v7+/fCz8gAABYAYpGI9fX10dzYAAAaAVaDeu7v7LLAuTbxHnpT9r/HAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Features – WhatsApp vs. WhatsApp business.</figcaption></figure>
<p>As you can see, the biggest drawback of WhatsApp Business is that it holds you back from handling the queries of your growing customer base.</p>
<p>Signing up for WhatsApp Business API allows you to connect powerful chatbots that can automate conversations for your growing customer base.</p>
<h2><strong>Benefits of WhatsApp business automation</strong></h2>
<p>Latest <a href="https://www.juniperresearch.com/press/chatbots-to-deliver-11bn-cost-savings-2023">reports</a> predict that WhatsApp chatbots will help businesses save over $11 billion and 2.5 billion hours in productivity. Let’s find out the top benefits that your business can gain by using them.</p>
<h3><strong>1. Access to a more promising market</strong></h3>
<p>Users from all segments exchange over <a href="https://www.livemint.com/technology/apps/whatsapp-usage-over-2-billion-users-send-100-billion-messages-each-month-11614243222204.html">100 billion</a> messages on WhatsApp every day, making it the most actively engaged and diverse market for businesses to explore.</p>
<h3><strong>2. Give your resolution time a massive boost</strong></h3>
<p>WhatsApp chatbots are the perfect tools to speed up your response time and your resolution rate. Customers are always accessible on this channel and are quick to continue the conversation. This allows faster two-way communication so you can efficiently give them faster solutions.</p>
<h3><strong>3. Create automated marketing campaigns</strong></h3>
<p>Connect with your target audiences by responding to what they need at each sales funnel stage. You can optimize your outreach campaigns and proactively send notifications to engage with customers. Automation allows your team members to save time on repetitive tasks and focus on value creation.</p>
<h3><strong>4. Create more personalized and dynamic customer interactions</strong></h3>
<p>Your chatbot learns from all your customer interactions to personalize your communications for each of them. For example, if your customer was browsing through the sports goods section of your eCommerce store, you can send them a 20% discount code for those products to attract them further. Plus, you can use custom message flows to adapt your engagement strategy in real time.</p>
<h3><strong>5. Boost your conversions</strong></h3>
<p>Most businesses are lucky to get a <a href="https://kinsta.com/blog/email-marketing-statistics/#:~:text=In%202021%2C%20the%20average%20conversion,platform%20to%20track%20conversions%20directly.">2-5% conversion rate</a> with their phone messages and emails. But WhatsApp eclipses all other channels in terms of return on investment (ROI) by delivering an astounding conversion rate of 45-60%.</p>
<h3><strong>6. Optimize your customer service</strong></h3>
<p>If your business gets overwhelmed by a lot of support requests, a WhatsApp chatbot filters out the customers who need human intervention from the ones that can be resolved through automated responses. Customers appreciate that their issue is acknowledged, giving your team some breathing room to get back to them.</p>
<h2><strong>Top 5 use cases and examples of WhatsApp business automation</strong></h2>
<h3><strong>1. Automated greeting messages</strong></h3>
<p>Most customers need more direction when they first engage with your business. And a lack of direction leads to them dropping out early before you even give them a chance to explore your products.</p>
<p>An automated greeting message with a welcome menu to share essential information will eliminate the entry barrier to your sales funnel.</p>
<figure><div><img alt="air_iphone13blue_portrait.png" src="/cms/static/blog/638ead527ad7d9841bcb21f8_e2f25ca66f1af7ffc3895754c926223ab4da038171c8028b175b2ea60495727f063829f36bd5db46b24dc4b8360fe9f222f43a54fb0eb1c35a21392788f6e72340c5588be93933186d2fd4c79fa9d39971fa17f64ce4295d3b2fee55f80584c5223cdd2d.png" height="2932" width="1570" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGPgEJRg4BdgMPMMltIzZ/j/++/c+YsZ/r+7v3PqZABldgslbNCK1gAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>AirAsia using an elaborate welcome menu to guide their customers.</figcaption></figure>
<h3><strong>2. Share delivery and shipping updates</strong></h3>
<p>Delivery and shipping updates are as critical in building trust as all the information that led up to a sale. It’s easy to track the status of their order 24/7 and maintain total transparency through automated notifications.</p>
<figure><div><img alt="Screenshot_20221130-110308_iphone13blue_portrait.png" src="/cms/static/blog/638ead527ad7d94120cb21f7_7b4ac2257103ae7df0e1d9463dd97f4f2bfb898da37739bf602a7628302567c6c4be316cf3f0ba138c733c1be66623b41e34cd277c00d1ebb6bf30f89b40c07132c693f1be8322f7847ef983c7715e1a4817ff1aad68e9ce9b49f1c2c3b650336e6fa6c6.png" height="2932" width="1570" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgEGRjEGFhePzh/bvf3xl+/v779/9/hojIGP/wSACsKw3Kqe1+ZgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Zomato using a chatbot to send food delivery updates.</figcaption></figure>
<h3><strong>3. Giving quick replies for FAQs</strong></h3>
<p>You will take care of 80% of your customer queries if you use your past interactions to set up quick responses to their most common questions.</p>
<figure><div><img alt="corona_iphone13blue_portrait.png" src="/cms/static/blog/638ead52ab6e8f1b4bd86d15_92f37e450f9063bf4445b63e9290be10829d2cea6fd7e4784810aae5d5eecb7dac237bbddad8816a86e2248b25f963ade9e2c74f0780ef795fbda6ef04fc90919c21f1f572879d977b2d2595df520ea713c9ab9d8f1a64b981122c1b5ee094de3242d962.png" height="2932" width="1570" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgZmfj5uNm+PDhw48fnxnevXv75fM7BjV1DXV1DQCmvAxxI8ekHwAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>The Indian healthcare ministry using a chatbot to handle COVID-related queries.</figcaption></figure>
<h3><strong>4. Recommend products and share special offers</strong></h3>
<p>WhatsApp chatbots allow you to create a customized product catalog to offer a smooth customer experience, so they don’t have to switch from one channel to another.</p>
<p>If you can create an engaging message flow, you can make relevant product recommendations based on their needs. You can also share discount and sale notifications to <a href="https://chatfuel.com/blog/customer-re-engagement-chatbot">re-engage</a> with them. WhatsApp is also a great platform to close 45-60% of missed sales through abandoned carts and application drop-offs.</p>
<h3><strong>5. Gathering feedback and reviews</strong></h3>
<p>Once your customer has completed their purchase, and you’ve delivered their product, you need to keep your ears open to feedback to improve their experience. It’s also the key to building brand loyalty.</p>
<p>Your WhatsApp bot can automate the feedback collection process and build unique customer profiles, which you can use for more personalized targeting.</p>
<figure><div><img alt="customer-satisfaction_ipad_spacegrey_portrait.png" src="/cms/static/blog/638ead5293e3d2f82c811fab_a9ebdec18778c42db7d20b94c5abe141431b9a7a5440f02e472ccedb01009d0d178e73d491c8bdfbe66c7a0ab69cd327002a42d71d876595e86a752aa801aadc50ed7f8a8263cfb8eb556c5c22bf21f2f19faf7668b8c80a41d030009a2d40e827406527.png" height="2710" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMUlEQVR4nGNgY2MrKytn5+BiiE9I/P//f1JCGEN8fPz3798TEmIZhIREJkycLCIqBgAQZg4OBPkGVQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A simple customer feedback chatbot using a rating system.</figcaption></figure>
<h2><strong>Be the first to get WhatsApp automation with Chatfuel</strong></h2>
<p>It takes more time to approve your WhatsApp Business API application than it takes to build a WhatsApp chatbot on our platform. We’ll launch our WhatsApp integration very soon, so <a href="https://feedback.chatfuel.com/features-requests/p/whatsapp-integration">sign up now</a> and be the first to know when you can start building it.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/638ead53ab6e8f3224d86d19_268f4c44e9b69c954e7a087356ccec776701700fd13fcd1e0c31764446e2ec76b78b7aae21c8ab2907a53607c92f17746541ef3558a58df3c8f96dd928e34cf2c08400c658e8c2b3db444c15ffb1fbb1d165f464d7970b873914b9ba527c136986a3a56f.png" height="623" width="1348" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGMQEZdQVtGcv2DJ379/GCrKy2NiE+bPn//z1y8AhTUM1snpQ4sAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Click this button to sign up with your email.</figcaption></figure>
<p><a href="https://dashboard.chatfuel.com/">Chatfuel</a> offers all the essential automation capabilities for Facebook Messenger, Instagram, and soon WhatsApp. Try it out with the first 50 conversations on us.</p>

Automated WhatsApp messages offer the highest conversion rates across all channels — learn their top benefits and use cases.

How WhatsApp business automation can give you the biggest competitive edge

Dmytro Kot

Case Studies

<p>I spoke with Sasha, one of the founders who made Violetta. A chatbot that provides a safe space for people to determine and talk about possible violence in their relationships. She told me how they came up with Violetta and raised $350K in funding, how their work impacts people’s lives and how a chatbot helped them reach way more people than they expected.</p>
<h2>Can you describe your project for us? What does Violetta do?</h2>
<p>Violetta is a mental health chatbot that helps people create better relationships and prevent violence. It has become a digital confidant for more than 62,000 people around México. By using an automatized conversation, Violetta can share valuable information, give relationship advice, share tools, and connect users to professional psychological help.</p>
<p>Violetta has received more than 62,000 unique users. 45,000 of which have been re-directed to receive professional help.</p>
<p>Violetta is meant to give an empathic and fun experience while talking about sensitive topics. She offers relevant content, mainly focused on psychological violence, the one that is often “invisible”.</p>
<h2>What was your motivation for launching Violetta? Tell us about your journey so far</h2>
<p>When the pandemic began, we realized that there was a tremendous need for a safe space where people could discuss their relationships and identify if those things that kept them uncomfortable were, in fact, violence.</p>
<p>We saw that the demand for psychological help regarding gender violence was way bigger than the number of available psychologists. So we created a solution that could optimize the process of identifying violence and provide sound advice to many people at the same time.</p>
<p>We are 4 women founders, who want to create a safer space for everyone going through a situation of psychological violence.</p>
<h2>What brought you to Chatfuel? How did it help you reach your funding goals?</h2>
<p>After extensive research of low-code / no-code chatbot builders, we went with Chatfuel because of its integration with Messenger and its intuitive interface. We wanted to prove the hypothesis that people would open up to a chatbot to talk about their deepest concerns and ask the intimate questions.</p>
<p>Chatfuel helped us build an MVP (minimum viable product) that helped us raise around $350K to operate, grow and build a new product.</p>
<h2>Why did you chose to use a chatbot instead of phone calls or other tools?</h2>
<p>We wanted to optimize the process of providing help. We understood 3 things:</p>
<ul>
<li>People are way more honest with the stuff they share online rather than with other people;</li>
<li>There is a need for fact-checked information about violence, gender, and mental health topics online;</li>
<li>We could optimize the process by providing psychological help via a chatbot that segments every user by their needs.</li>
</ul>
<h2>When did you know Violetta was a success?</h2>
<p>When people started texting: “Hey Violetta, I’m feeling this way”, we saw that they truly see her as a friend. Also when we saw that people would come back plenty of times to ask more questions and get validated answers.</p>
<h2>Are you happy with the results that you’ve got? Can you give us an overall look?</h2>
<p>Definitely, but we are working daily on improving it.</p>
<p>Providing free help to more than 62,000 users is huge for us. I can’t think about how much it would cost to provide psychological help to this many people at the same time.</p>
<h2>Did you and your team have a background in this? Did you run an NGO before?</h2>
<p>It’s funny, but we didn’t have a background either in the tech or NGO (non-governmental organization) world. We had to learn everything from scratch.</p>
<p>But it is going really well. We’ve learned that there is no single aspect that you can’t learn from experts or by browsing the web.</p>
<h2>Are you going to incorporate chatbots into your future strategy?</h2>
<p>Yes, Violetta as a chatbot is just the beginning. It is a great way to create empathy with the users and give us valuable information, feedback and data.</p>
<h2>What would be your one piece of advice to someone who wants to incorporate a chatbot into their business?</h2>
<p>Be clear on the problem you are trying to solve. Focus on a single thing. And start building the solution for it.</p>
<p>To have a successful chatbot, you’ll need to have a solid understanding about your business and its processes.</p>
<p>Also, a chatbot is just the way you solve a process and not the solution itself.</p>
<h2>What’s next for your team?</h2>
<p>We are about to launch a new chatbot in Whatsapp, we’re expanding to other LATAM countries and Spanish-speaking communities in the USA. We’ve trained the first AI algorithm that detects psychological violence using NLP (natural language processing).</p>
<p>We are offering Violetta as a solution for companies, governments, and educational institutions so we can impact more people at the same time.</p>

Bot Violetta shares valuable information, gives relationship advice, shares tools, and connects users to professional psychological help.

How 4 founders raised $350K by offering psychological help via chatbot

Ion Rotaru

<p>Chatbots are picking up steam by the day. In fact, <a href="https://free-reports.psfk.com">74%</a> of shoppers say they prefer talking to a chatbot if they’re looking for answers to simple questions. And it seems like this trend will continue growing, especially for retail companies.</p>
<p>But if you’re new to chatbots, you’re probably looking to get informed before you build one for your own business. In this article, that’s exactly what we’ll do. We’ll go over what a chatbot is, how it works, what chatbot architecture is, and more. Let’s get started.</p>
<h2>What is a chatbot?</h2>
<p>A chatbot is a computer program that simulates human conversation. It can operate both through text and voice, but chatbots are normally used in text form.</p>
<p>Chatbots are great at communicating simple yet repetitive information. Most commonly, they are used in customer service. For example, a chatbot might help you find your tracking number, learn about the return policy, find a product, and other FAQs and easy questions. However, nowadays, chatbots are getting smarter. You can build a chatbot to handle more complex issues and even use artificial intelligence (AI) and machine learning to understand customer service requests from written text.</p>
<p>However, sometimes customers have requests beyond the chatbot’s capabilities. In those cases, automation typically transfers them to a live agent trained to deal with more complex issues.</p>
<p>Companies like to use chatbots because they’re cheap and help to reduce the number of people needed to deal with customers. On the other hand, customers like bots because they’re available 24/7 and can give them answers immediately.</p>
<h2>How do chatbots work?</h2>
<p>At Chatfuel, you can set up a chatbot for your website, Facebook Messenger, Instagram, or WhatsApp. But regardless of the platform, at their core, they’re the same.</p>
<p>In a nutshell, the way a chatbot works is simple. First, a customer uses an Entry Point to start a conversation, after which the chatbot goes through a flow you set up to communicate with the customer and resolve their questions or problems.</p>
<p>At Chatfuel, Entry Point is where the customers start interacting with the chatbot. Examples include the following:</p>
<ul>
<li><strong>Bot link.</strong> You sent a customer the direct link that opens a conversation with a chatbot;</li>
<li><strong>Facebook Comments.</strong> A user comments on one of your Facebook posts and triggers a bot to reply to them or message them;</li>
<li><strong>Instagram DM.</strong> A follower sends you a private message, which opens a conversation with a bot.</li>
</ul>
<p>A flow, on the other hand, is a conversational scenario your users go through when interacting with one of your bots. Flows are different based on what their purpose is. For example, you can have different flows for lead generation, answering frequently asked questions (FAQs), product recommendations, feedback collection, and many other purposes. These flows can all be part of one chatbot or be separate from each other. See below an example of a simple FAQs flow connected to the Facebook Page Entry Point.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/637f1c41235fb60f7d1968b8_e13ed70fc239075369b6adba75699c7d7b7a224c45b5615755dcc944f2f353e95fe1eb238195b0f464011700fdbf4691905e1257078fcc676a8b869b898e66bafd4c2e6d74fb1769cd9fd31eb587453c9bf1574deb1d76080109ebbefbc27529adb70ed9.png" height="904" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AAAJGf///9TV1eHi4gAAARD////W1tbb3N7AuxBoYFTqtQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A simple FAQs flow connected to the Facebook Page Entry Point in Chatfuel Dashboard.</figcaption></figure>
<p>If you’re setting up your first bot, you can use our <a href="https://chatfuel.com/templates">free chatbot templates</a> with the most common flows you might need. Simply choose your industry and duplicate one of the templates. You’ll be up and running in no time.</p>
<h2>What is chatbot architecture?</h2>
<p>Chatbot architecture is the backend that makes your chatbot work. It might differ on a case-by-case basis, but this is what a chatbot built with Chatfuel will generally consist of:</p>
<h3>Entry Points</h3>
<p>As mentioned earlier, these are ways through which a customer can start a conversation with a chatbot.</p>
<figure><div><img alt="entrypoints.jpg" src="/cms/static/blog/637f1c402e654fb8fd6bdd16_ef9ba8980a31ad7ed2384d362e1d031cde9e511e66dceab782f3eedf01062b8265ebc5be21734ba5dded67a08e8d48dbe49c365f1403df68dbb2e70f13cd09b7654f75693283c1e53aa9463bd509153d0f70aa195e8d9b7964697eb795006a3ed4f18f5f.jpeg" height="368" width="602" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAI0lEQVR4nGPgU9Jn4JBlEFK09ItnWLli5b79B8+cPvv27TsAVcMLAsmTXTcAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Chatfuel Entry Points for Instagram chatbots.</figcaption></figure>
<h3>Blocks</h3>
<p>A block is a message or a configured block action. Flows, which we mentioned earlier, consist of a series of blocks.</p>
<figure><div><img alt="contentblocks.jpg" src="/cms/static/blog/637f1c4064e4c444417814e9_bc94999ea725ab62628a651d1c73a771700669d71ea6c389cf4b5ce8c6ced70b9f4ceae9ed83f0ce6aacbd3b4ab3dd5806421a76a0990fe8130131c97f62f758896e87d11215256a39304710645c09794eaa9b7621934ba08e4f25ca1f8152666709ed28.jpeg" height="363" width="565" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMElEQVR4nGOobenNKW8orG3vm76QgUHJlEFSm4FP0dQ3juHSpfNvXz198eTByxdPACiXEmfq9CDUAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Chatfuel blocks for Instagram chatbots.</figcaption></figure>
<h3>Actions</h3>
<p>These are essentially the glue that hold your chatbot architecture together. You can use actions to build IF/THEN scenarios. Example: If a customer is stuck in a flow → Notify Admin via Email.</p>
<figure><div><img alt="actions.jpg" src="/cms/static/blog/637f1c41235fb6aec71968b9_d82b25f4486523f0a9be3a84396556cb77a7d0a1365c8cd6a5d0dd8536776eb7d817d852ac25b184795c2099d5ef4cfb0a97c33bc2e370b91ee92875c2bcb4422abd811e1f8e92813fe68343ef19fde60f908c55fd316ec93e001db8925bb57efc4fbb85.jpeg" height="562" width="609" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAP0lEQVR4nAE0AMv/AOLd3NzX19rY2O7t7QAbNUkAKj8AEiYvS18Alpidqq6yvr7Et7m9ALi1tsbFxNfV1c3Jyfe0Hh/en/jiAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Chatfuel chatbot actions.</figcaption></figure>
<h3>Integrations</h3>
<p>Use these handy integrations to book Calendly meetings or collect customer information in Google Sheets.</p>
<figure><div><img alt="integrationsv2.jpg" src="/cms/static/blog/637f1c41bac0fff4cd8567f8_182cea440326027d756805020bdf0dc487eafa34551ddd0411d373b233b9ee0b84b9471c78ebc6e5ca551c427a6066ef2462d6eff3221ef89ac749e69cac2d145318fce6b29ac98e587611a14c36ff686460a0fdd483dd5c2277df570e052c41dee4136a.jpeg" height="329" width="657" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGM4cez4iWPHDx8+/P79OwZxHWt2ZWMGUVUzr0gAxrILrtKsi40AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Chatfuel integrations.</figcaption></figure>
<h2>AI chatbots: how they work</h2>
<p>AI chatbots differ from rule-based chatbots due to their ability to understand human language. What makes this possible are algorithms such as natural language processing (NLP), which is a mix of linguistics, computer science, machine learning, and AI.</p>
<p>At Chatfuel, what gives our chatbots AI-like capabilities is our Keywords feature. The way it works is you can set up certain keyword groups and then what the chatbot should respond or do in response to those keywords. For example, let’s say you want the chatbot to send customers your phone number if they’re asking about it. Here’s what that would look like in the Keywords tab:</p>
<figure><div><img alt="image.png" src="/cms/static/blog/637f1c41257dc1eed25fda3a_bdd1f718d81bda20435f9f484b48773c1941514bd53bc0246416ecab6d3de2e412d0fd8ec5c038c7ae68301df62ecc0688dd5c5d84682e5ce101279bb6354b09083a97e03bcc4cb5a07c0456db87e58d694a17ae1e40ba8fd5783ada2d1fe3bc39f041f5.png" height="514" width="1795" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAEUlEQVR4nGPQ09c/DQatra0AKBsG3ujZaoQAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Setting up keywords and chatbot responses.</figcaption></figure>
<p>Keywords can be refined by using one of the <a href="https://docs.chatfuel.com/en/articles/828883-keywords">3 settings</a>: Similar to, Contains, or Matches.</p>
<p>With a mix of regular chatbot attributes plus the AI-like Keyword feature, you can provide your customers a hybrid experience that you can be sure they’ll be amazed by.</p>
<h2>AI chatbot algorithms</h2>
<p>There are many types of algorithms out there, including those for AI chatbots. Chatfuel’s Keyword feature is also a type of algorithm — it uses synonyms, context, and past data to understand what exactly the customer wants.</p>
<p>Popular <a href="https://www.itechart.com/blog/how-do-chatbots-really-work">chatbot algorithms</a> include the following:</p>
<ul>
<li>Sequence to Sequence (seq2seq) model;</li>
<li>Natural Language Processing (NLP);</li>
<li>Long Short Term Memory (LSTM);</li>
<li>Recurrent neural networks (RNN);</li>
<li>Artificial neural networks (ANNs)</li>
<li>Pattern matching.</li>
</ul>
<p>Each of the above aims to have chatbots seamlessly work in the background and empower the conversation. To the point that the customer feels like they are talking to a human.</p>
<p>This, of course, is no easy task. As simple as a conversation is to us, computers need to be trained to perform sentiment analysis and understand context, intent, and phrasing.</p>
<h2>Build your first chatbot with Chatfuel</h2>
<p>Ready to jump in and build a chatbot that can work for you?</p>
<p>There’s no better way than with one of the biggest no-code chatbot builders in the world. That’s right, with our user-friendly user interface, you can build a chatbot with no previous experience or programming required!</p>
<p>Use chatbots to reduce costs, save time, increase conversion rates, and improve your customers’ experience. You’ll be in great company — our customers include Netflix, Visa, Adidas, and many others.</p>
<p>Sign up for a <a href="https://dashboard.chatfuel.com">free trial</a> today.</p>

All you need to learn before building a chatbot for your business: what a chatbot is, how it works, what chatbot architecture is, and more.

How do chatbots work? Chatbot architecture and algorithms

Guest Experts

Use cases

<p>It’s undeniable that the invention of conversational bots behind businesses' DMs has made managing product requests and inquiries easier. Little wonder that 80% of companies have integrated chatbots into their communication systems, according to OUTGROW.</p>
<p>Although the apparent edge chatbots give businesses, only some use them. One of the major reasons is that many think they will have to break the bank to get one. But are they actually expensive?</p>
<p><strong>Short answer:</strong> No, they are not. So, don’t be afraid of overbearing charges. You can get quality subscription-based chatbots for almost nothing. But note that coding a chatbot from scratch costs between <a href="https://hyperise.com/blog/how-much-does-it-cost-to-develop-a-chatbot#:~:text=The%20chatbot%20development%20price%20may,only%20for%20a%20simple%20bot.">$5,000 to $150,000</a><a href="https://www.revechat.com/blog/chatbot-cost">.</a></p>
<p><strong>Long answer:</strong> Is right below, so keep reading.</p>
<h2><strong>How much does a chatbot cost?</strong></h2>
<figure><div><img alt="Untitled.png" src="/cms/static/blog/637f1538478d9cba7caa59d7_356fc5de5a2c81a55fbd5cdbeb9aa51cdaf7fd37e5715d1356d7c8bc5d5d16b3e0f07b8078a136df83e1f001b100bbe56ce1bcdec2c1ee8da7d6b9c2c054f33b9377766b3d4e07e002695e80aa51c8f8c43a0e0057fc9c95add60e8e763bf79ccd6bbf98.png" height="310" width="612" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNg4NbUCozj0PFwLZrKwMCq8/nTf4/YhoWnXwMAVO4JZ1MxvdoAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://media.istockphoto.com/id/1343097441/photo/businessman-holding-digital-chatbot-are-assistant-conversation-for-provide-access-to-data.jpg?s=612x612&w=0&k=20&c=nSvZsu7qmYPa1Rfsxf7xDQDghnVcfmLPc0ClQhG07WI=" target="_blank">Source</a></figcaption></figure>
<p>Like every other innovation, chatbots are priced according to their features. To build your chatbot from scratch, you would need between $5,000 to $150,000 for the code-based development charge. Their prices are high, especially those generated using Natural Language Processing and Machine Learning technologies. However, you can choose to subscribe to a software that offers this chat-automation solution too.</p>
<p>These subscription-based chatbots are less-expensive, as they only require modest recurring payments. They cost around $14.99 to $50 per month, and here are the primary factors that influence their pricing.</p>
<h2><strong>Factors affecting chatbot cost</strong></h2>
<p>You might plan on developing a chatbot for a specific business need or only to integrate one into your business communication platforms for generic purposes. Below are the factors that will largely determine how much you will have to spend.</p>
<h3><strong>1. Chatbot complexity</strong></h3>
<p>A large-scale business needs a chatbot system that is complex enough to handle all its customer support activities. In this case, the company might opt for from-scratch chatbots or pro-level chatbots, which offer premium features and more flows. For example, a distributing chatbot and responding to frequently asked questions (FAQs) are both chatbots but have different scopes.</p>
<p>A business that needs a distributing chatbot will have to pay more because in developing it, they had to integrate a payment gateway and an extra layer of security. For a simple FAQ chatbot, only a conversation pattern was needed. Features like full customization, artificial intelligence (AI) and machine learning, unlimited active bots, etc., are of the essence for such businesses. Still, they just have to pay more to get them.</p>
<p>In this <a href="https://chatfuel.com/blog/chatbot-platforms-customer-service">article,</a> we compared top-rated chatbot platforms based on their features, allowing you to know what features you need and which platforms offer them at the most affordable cost.</p>
<h3><strong>2. Chatbot type</strong></h3>
<p>Some chatbots only work with Instagram or Facebook Messenger, while others can work with both and more simultaneously. Therefore, expect to spend more if you choose a chatbot system or integration that can save you time on Whatsapp, Facebook, and Instagram. The reason is the central aspect affecting chatbot development costs.</p>
<p>A chatbot integrated into a business’s app or website is yet another type. For this chatbot, providing customer service and responding to FAQs are its most robust use cases. Such chatbots will cost more because of their extra integrations, which require chatbot setup and development, ongoing support and maintenance, and so on.</p>
<h3><strong>3. Strength of data analysis</strong></h3>
<p>While businesses are leaving their customer interaction duties to the bare hands of chatbot technology, try to keep a humane feeling behind all direct messages. AI chatbots take a handful of complex data analysis abilities to learn how to interact the human way.</p>
<p>Chatbots can learn human communication patterns from previous chats through a solid machine-learning system and implement them in subsequent ones. This improves efficiency and originality with prospective customers but does not come for free. A chatbot’s strength of data analysis directly influences the chatbot development cost. Subsequently, it affects the price businesses will have to pay for it.</p>
<h2><strong>How much does it cost to develop a chatbot?</strong></h2>
<figure><div><img alt="20944040.jpg" src="/cms/static/blog/637f15385b9b5e02c8bb4fb8_db88c12eb150a93c58d7d59551c8609f18995e2fec973b96a61901e06c6f651ceff9cac74b9078cd4afd5d0179d0ef3e2eded4190a8edc8779a2f976827e5fb3725cb590b6fbdbb4a55d42cf03a573a956e2c5229c960bf587cd79f0eb7715e7165f4640.jpeg" height="6061" width="7661" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABcSAAAXEgFnn9JSAAAAMklEQVR4nAEnANj/APf7/2N3tmNTf+/R1gD79P8wDT+ekrXJxuEA7vP/AA5SAABDm5/GzaIVj6IsPzoAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="http://<ahref="http://www.freepik.com">Designedbyvectorjuice/Freepik</a>" target="_blank">Source</a></figcaption></figure>
<p>The chatbot development cost varies based on the developer and mode of development. There are three major players in chatbot development, and they are highlighted below alongside what it costs them to develop their chatbots.</p>
<h3><strong>1. Chatbot development companies</strong></h3>
<p>Chatbot development companies are AI-producing agencies that build and design chat automation software for businesses and companies. The standard chatbot development cost from stand-alone agencies ranges from $6,000 to $13,000. Factors like the company’s strength in the industry, quality, location or region of operations, the value of their chatbot solutions, etc., influence their cost.</p>
<h3><strong>2. Freelancers</strong></h3>
<p>Most freelancers charge according to their level of expertise, years of experience, and quality of service delivery. But the general range for freelance chatbot development is $1,000 to $5,000.</p>
<h3><strong>3. Subscription-based chatbot software</strong></h3>
<p>Not all business owners can afford to build their chat automation system from scratch via coding. That is why companies like <a href="https://dashboard.chatfuel.com">Chatfuel</a> have long offered them a suitable alternative for their chat automation needs. The chatbot subscription plans by subscription-based chatbot development platforms typically range from $0 to $199 per month.</p>
<p>Chatfuel allows you to build chatbot systems according to your taste. For example, you can engage your customers in live chats, manage lead generation, collect and manage customers' data, re-engage your customers’ messages, segment your audience, and more.</p>
<p>All you need to do is register, subscribe to a monthly plan of your choice, and save more time to focus on the things that really matter. The great thing about subscription-based platforms is that they cost much less, and a platform like Chatfuel offers 50 free conversations to users.</p>
<h2><strong>Chatbot pricing models</strong></h2>
<p>To help you find a suitable platform to assess your business needs and get a suitable package, we analyzed the features that leading no-code chat automation providers cover and their estimated prices.</p>
<figure><div><img src="/cms/static/blog/637f16a6077c6b33dfd9f57c_Chart.png" loading="lazy" alt="" height="973" width="1457" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAALklEQVR4nAXBgQAAAAgDsLNcI4Hz3OAGGWQSSixtqKqZkZQEku7O9u6CZBLb3f08fRDbmVyjNgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Some leading no-code chat automation providers' features and estimated prices.</figcaption></figure>
<h2>‍<strong>Start your own journey today</strong></h2>
<p>Chatfuel is an excellent alternative for your business chat automation needs, especially if you are a small business and can’t afford the from-scratch development based on coding.</p>
<p>You can easily create a chatbot for your business with several effective templates Chatfuel has built. All you have to do is browse through the industries on the <a href="https://chatfuel.com/templates">templates page</a> to find a fitting pick for your needs. You can also register <a href="https://dashboard.chatfuel.com">here</a> and get 50 conversations for free. So, what’s stopping you?</p>

Although the apparent edge chatbots give businesses, only some use them. But are they actually expensive? Let's dive deep and find out.

Chatbot pricing: how much does it cost to build a chatbot?

<p>Whether your Facebook Business Page is underperforming or succeeding, automated engagement is what you need. It’s a bold statement, but your customers are proving it to be true day by day.</p>
<p>You must give them a timely and efficient response if it’s underperforming. And if it’s succeeding, your customer base will only keep growing, making it more challenging for your team to handle the growing queries.</p>
<p>Facebook comments are one of the first points of engagement for new customers. So don’t take them for granted.</p>
<p>Let’s find out how you can use a chatbot to start automatically replying to Facebook comments on your Facebook Business Page so that your customers keep growing but are never left waiting.</p>
<figure><div><img alt="FB-comments-value.png" src="/cms/static/blog/6377779d25cdcb1fc64994f5_b8974fadd2bc311b266c337406477e4ae2573612200abacc77c0a1a266aae020076247632f7cf133c45acdb6eed8b7b52e273f9296067a30f5b3e6cb79b3992692358f5070cf006fae5e62d6a737e0451bb39123478605dd0d6dccd789c73c0d46a25b28.png" height="374" width="793" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABJ0AAASdAHeZh94AAAAI0lEQVR4nGNgUKphyDzPUPeMQaOVIWTl/9St/yfe/t949j8AfhMMtbc/x0UAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The average monthly engagement rates of Facebook users.</figcaption></figure>
<h2><strong>What are automated replies for Facebook comments?</strong></h2>
<p>A study revealed that <a href="https://assetdigitalcom.com/social-media-and-small-business-latest-statistics">63% of customers</a> expect businesses to offer customer support through social media channels. But you may be wondering — “How can I possibly reply to comments on all my Facebook posts? How will I find time to do other work?”</p>
<p>You won’t have to. That’s what automatic replies will take care of. You must set up a chatbot for your Facebook Business Page to automatically reply to user comments.</p>
<p>For instance, if users keep leaving repetitive comments on your Facebook posts, your chatbot can auto-reply with the information requested. It can even direct them to your product catalog for lead generation, thank them for positive feedback with a promo code, or open up a live chat on Facebook Messenger to personally address their complaint.</p>
<figure><div><img alt="engagement-reply.png" src="/cms/static/blog/6377779ef4c5ff39c26923a5_934b19edaa5da9464a5a099a3a4235c6e59567f29443e5e5ff332ba8e7a684a9a5d089a8b9330b561cf33f2e5b52d07259d736764e18626da74e14f4096db69f4b1e77a62bed99a4dbfa4f61db65c076acf62c424c3ba4b5ca697c225271d6989829e819.png" height="954" width="1174" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ALSwsPD3/6mrt6eoswCWnqEAFimFsLv//fwA3eDj197k3d7j6evv61canoklhfwAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>QuizLabs using automated comment responses to generate leads.</figcaption></figure>
<h2><strong>Why use Facebook comment auto-reply</strong></h2>
<p>Did you know many users directly scroll down to read the comments on your Facebook posts before even fully reading or watching them? That’s where the 'social' part of social media comes into the picture.</p>
<p>Customers love good content, but they also want a good community experience. They care about how others are engaging with your posts and how you respond to them.</p>
<p>Your Facebook comments section is like a free advertisement board for your brand. Your commenters are potential customers, so you have to make every interaction count. However, the only possible way to do that is by automating your comment replies.</p>
<p>Many brands have already achieved great results using the Facebook Comments Autoreply feature on Chatfuel. For example, check out how a baby-furniture brand DECEN® was able to resolve**** <a href="https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot">98% of customer inquiries</a>, and a meal-kit company HelloFresh also <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">reduced response time by 76%</a>.</p>
<h2><strong>Benefits of automated replies for Facebook comments</strong></h2>
<p>Here are the three top benefits of <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">automated replies on Facebook</a> shared by most of our customers:</p>
<h3><strong>1. Building brand authority</strong></h3>
<p>Did you know brands that with an average response time of one hour can get <a href="https://blog.hubspot.com/blog/tabid/6307/bid/20978/responding-to-leads-within-an-hour-generates-7x-the-conversations.aspx">7 times more leads</a> than their competitors?</p>
<p>The comments section is where customers get their first look at how responsive and friendly your brand is.</p>
<p>Your Facefook Business Page gets a “very responsive” badge if you respond to 90% of messages within 15 minutes. Customers like to see the same level of responsiveness and transparency in your communication, even in your comments section.</p>
<h3><strong>2. Accelerate your conversions</strong></h3>
<p>Most of your new customers are looking for some simple navigation guidance. In addition, they want to know about your product details, pricing plans, or special offers.</p>
<p>You can easily set up standard auto-replies for such queries, saving your time and allowing your customer to take the next step faster.</p>
<h3><strong>3. Personalized customer support</strong></h3>
<p>You can set up automated comment replies for general as well as specific issues raised by customers. The simple queries can be addressed on the comments section.</p>
<p>For the more specific customer issues requiring more expertise, you can trigger a live chat on Facebook Messenger to privately address them.</p>
<h2><strong>How can you set up Comments Autoreply on Facebook?</strong></h2>
<p>First, log in with your Facebook credentials and connect your Facebook Business Page to Chatfuel. Next, go to <a href="https://dashboard.chatfuel.com">Dashboard</a> and select Automation → Flows.</p>
<p>It’s time to pick your Entry Point, which is the channel through which a new user connects with your chatbot. In this case, select Comments Autoreply. We’re also launching a similar Entry Point for replying to Facebook ad comments very soon.</p>
<figure><div><iframe allowfullscreen frameborder="0" scrolling="no" src="https://www.youtube.com/embed/eg0R2JZcyQA" title="How to add Facebook Comments Autoreply Entry Point"></iframe></div></figure>
<p>Selecting the Facebook Comments Autoreply Entry Point.</p>
<p>Here’s what you can do with this feature enabled:</p>
<ul>
<li>Choose if you want to send automated responses to comments on all posts or specific posts.</li>
</ul>
<figure><div><img alt="all-vs-specific.png" src="/cms/static/blog/6377779d7dad394b57528272_b9d06475af74c81f0a8be7a72c421528b91dc4ed11f4a8aa370625103da90ff55c0d439055f6ba97d388c1a1254eb536a62597c29433b9e4c1b0f5ea65cdea9850d2314f4909dd983efadeb5482d4c85f497bf475dba4a63d734afce4f98ae35880a53ef.png" height="889" width="367" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABJ0AAASdAHeZh94AAAAJUlEQVR4nGMID/WcP7uXoa2thkFYkiE1NaOirpVh1qyZL549BQCLzgueeRoVXgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>All posts vs. specific posts</figcaption></figure>
<ul>
<li>Send public replies to user comments or private responses through Facebook Messenger.</li>
</ul>
<figure><div><img alt="public-reply.png" src="/cms/static/blog/6377779d1d771a5180b82d51_37ea45ea1aab742832e81a863f27efac48e2014ac0501ef93e846f299b35cdf286b6c0d8b674b56e9179d0780737488ada7742b104c3cf989f094c976f123d0a7fe1587d21c5afda11c462a5d7fd8f6afafa25deb6a8abe09e41cf06b8d1a5109df6e94a.png" height="401" width="713" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABJ0AAASdAHeZh94AAAAIklEQVR4nGMwMzPbuX3n7NlzNm7cyFBUWHju7NnVa9YAOQCsmQ6D9rrDFwAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Setting up a public reply.</figcaption></figure>
<ul>
<li>Assign unique replies and keyword triggers to target specific keywords used by your customers in the comments.</li>
</ul>
<figure><div><img alt="comments-autoreply.png" src="/cms/static/blog/6377779df4c5ff79c5692396_e0aa43073656cb8f91f8944338614557a54771ede165d525fdcb07869680657ff84270e2e906ca96d67547e299502f0c27435cb029de3813c6f087fa62b9f52ef45de18060c4c967d2ad730bf8de2a16af0de3f9c6e3195cc6e30dc4d3c9c5a259c68edb.png" height="901" width="420" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABJ0AAASdAHeZh94AAAAJElEQVR4nGNQVhRXVhRnqCxJvXbxAENNVfXObTsZ2pubetpaAYD6Cyz2s6AmAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Assigning keyword groups to trigger your chatbot into action.</figcaption></figure>
<ul>
<li>You can choose a preferred delay time for any of your automated responses.</li>
<li>You can also set up automated likes to customer comments under your Facebook posts.</li>
</ul>
<p>To do that, turn on the 'Like comments' option in the Comments Autoreply Entry Point, and your bot will like the first customer comment before replying to it:</p>
<figure><div><img alt="Screenshot%202022-10-12%20at%2014" src="/cms/static/blog/6377779e36ca120bc8176e39_02a0a64b5a82dacb30f80533711365ef88079c6e765d229cb2f9ecd092c934a5cc00898566182686453d4eea5f8c8a8a8358f6056e5075d3e6bfb348aa09af6b4bbc5062cbf62d72730806c55b283effd5765f5e220c325cf6f644bc0cbf578e85e4884c.png" height="1136" width="1262" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAP0lEQVR4nAE0AMv/AA8PDzMyM5ycnZ2TkQB4d3fIx8ePj4/ExMQAtra21dXVbWxtn56eAPHw8P/+/a2traqqqpRNHaMNoUhfAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Enable ‘Like comments’ in the Comments Autoreply Entry Point.</figcaption></figure>
<h2><strong>Facebook comment auto-reply best practices</strong></h2>
<p>Every comment on your Facebook post is a growth tool for your sales funnel. To make the best use of Facebook auto-reply for your business goals, here are a few pointers you must keep in mind:</p>
<ul>
<li>
<p>Responses to positive feedback should be publicly addressed and even rewarded with promos if possible. It’s the best endorsement you can get to win the trust of new customers.</p>
<p>You can acknowledge negative feedback publicly, but detailed discussion should be directed to Facebook messages. It will allow you to keep your comments section better organized and avoid confusing other customers.</p>
</li>
<li>
<p>You may think broad and irrelevant questions can get you more comments. However, Facebook may flag them as <a href="https://www.facebook.com/help/publisher/259911614709806">engagement bait</a> and decrease your reach. So it’s better to use questions relevant to your services.</p>
</li>
<li>
<p>Create different public reply options and randomly assign your bot to pick one while responding. This can help keep your customer engagement fresh.</p>
</li>
<li>
<p>Your chatbot can’t track stickers and emojis, so ensure your customers provide a text response to trigger the bot.</p>
</li>
<li>
<p>It’s useful to share the comment you want users to type in to trigger the chatbot into action. For example — “type PROMO2022 in the comments section below to get an exclusive discount.”</p>
<p>This way, customers get a clear direction about what they can get from this specific post.</p>
</li>
</ul>
<figure><div><img alt="yes-recipe.png" src="/cms/static/blog/6377779eb2745e77da03c8ad_7c8f15560dffab43ad955f88ff702fc0b8fdbe6810a8d7917bcaa911892b460d652a6398c9728a2d21f26a0b5acd4c5be5bdcdc6badac13cdc57efcf1f5274ce6d506532369359b60791fc82e2dc634701dbcb183e42cb8e4abab36985b662712c2a52f4.png" height="787" width="1083" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABJ0AAASdAHeZh94AAAAMElEQVR4nGPw9vHNSkvKSoqNjktjcHRynThlhpmljZGFA8PZC5e3bdktwCyqYWgBAAgRDYfXc6SSAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A bakery using Chatfuel to automatically send Facebook messages to share their special recipe with commenters.</figcaption></figure>
<h2><strong>Make your comments convert into sales</strong></h2>
<p>It’s time to take the burden off your social media team and allow them to focus on creating content and optimizing strategy. A chatbot can make your post-commenters step into your sales funnel in a more naturally engaging way than through other channels.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up</a> with Chatfuel today to automate your Facebook comment replies.</p>

Facebook comments are the busiest parts of your sales funnel businesses often overlook. So let’s automate them to boost your engagement.

How to set up auto-comment reply on Facebook

Industries

<p>The urgency of response is what every business seeks to serve its customers. But when it comes to healthcare, customer support is literally a patient’s life support. the choice is between urgency or emergency because it’s your patient’s health at stake, not just a sale.</p>
<p>A healthcare chatbot can help free you from this growing pressure without compromising on the quality of patient support.</p>
<p>In this article, you’ll learn everything you need about healthcare chatbots — knowing their benefits, identifying their best use cases, and building one that meets your every need.</p>
<h2><strong>What are chatbots in the healthcare industry?</strong></h2>
<p>We already saw how chatbots took a huge burden off the healthcare system during the <a href="https://www.who.int/news-room/feature-stories/detail/scicom-compilation-chatbot">pandemic</a>.</p>
<p>Many healthcare facilities lacking the physical resources to support the massive number of patients have started using chatbots. In addition, patients started initiating live chats through their healthcare provider’s Facebook Messenger, Instagram, WhatsApp, or website.</p>
<p>These automated conversations allowed them to self-diagnose, schedule tests, book appointments, and manage their treatments in real time. It proved that a medical chatbot could serve as a virtual nurse while sitting in your pocket.</p>
<figure><div><img alt="info.png" src="/cms/static/blog/63776a5c39ff1e3db83db586_6a4e3523134a8950f0c865ea851f49c17a6f60daa19789ae5c33cdc2ef05ee17dd0c8e43b5045fbb5e88966b078f1f148672be0353674152794f4c2ef37ca7baa14afc553a9db0b439fcd1fe8a378b64da75661e811f60ffbaebd2967091872f8c59f1ef.png" height="1317" width="2284" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGP4/OW/hpiUtrTiqlV7GKrK2vwtTAw0LCor+wCOtgn3BpkLdQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Measuring the impact of healthcare chatbots.</figcaption></figure>
<h2>‍<strong>Benefits of chatbots in healthcare</strong></h2>
<p>Many medical professionals wonder — “How will our patients trust their health to a bot?”</p>
<p>It’s a fair concern since we all want personalized attention from doctors or nurses regarding our health.</p>
<p>But with conversational artificial intelligence (AI), your chatbot can make your patient engagement much more human. A <a href="https://www.juniperresearch.com/press/chatbots-a-game-changer-for-banking-healthcare">Juniper study</a> forecasts that healthcare virtual assistants will take care of 75% of interactions without needing any human operator.</p>
<p>Here’s a quick look at the key benefits they’ll help you unlock:</p>
<ul>
<li>Give your doctors and nurses more time to focus on essential treatment.</li>
<li>Reduce unnecessary medical tests and procedures.</li>
<li>Prioritize hospital admissions better.</li>
<li>Tracking patient data and treatment progress.</li>
<li>Easy access to personalized medical information for each patient.</li>
<li>Save the patient’s time and money.</li>
</ul>
<p>You save a lot of money when you make patient interactions more efficient. Did you know an Accenture study projects that healthcare AI applications will lead to annual savings of <a href="https://www.accenture.com/au-en/insights/health/artificial-intelligence-healthcare">$150 billion</a> in the US alone?</p>
<h2><strong>Top 6 chatbot use cases in healthcare</strong></h2>
<h3><strong>1. Track patient history</strong></h3>
<p>A doctor works like a detective. The more detailed a patient’s health record is, the more accurate his diagnosis and treatment will be. Chatbots can ask patients simple questions to collect essential data like their names, symptoms, medication history, and insurance details.</p>
<p>As their tests and treatment progress, you can update their records in your system. So when your doctors pull up a patient’s file, they’ll have a clear view of his medical history.</p>
<h3><strong>2. Personalized health recommendations</strong></h3>
<p>Healthcare chatbots use artificial intelligence, natural language processing, and machine learning to provide smarter and more natural responses. Their training data includes disease symptoms, diagnostics, markers, and treatment protocols.</p>
<p>This allows your chatbot to screen patients early and sort out the ones who need urgent care from those who can do with self-care. Your can offer an improved patient recovery support giving them necessary medical and nutritional recommendations based on their vital stats and health goals.</p>
<p>It can even assist your doctors in answering questions and prescribing the necessary drugs, dosage, and refills in real-time more efficiently.</p>
<h3><strong>3. Booking medical appointments</strong></h3>
<p>Chatbots save your patients from the stress of wandering from department to department in your facility, wondering what to do.</p>
<p>They ask your users questions about their health issues to match you with relevant physicians and show you their schedules. Then, you can pick an available time slot convenient for you. The chatbots can even send reminders about your upcoming appointments.</p>
<h3><strong>4. Offering mental health support</strong></h3>
<p>According to the World Health Organization, for every <a href="https://www.statista.com/statistics/796082/mental-health-workforce-per-population-rate-worldwide-by-type">100,000</a> mental health patients in the world, there are only 3-4 trained therapists available.</p>
<p><a href="https://chatfuel.com/blog/startup-launches-dream-analysis-chatbot-to-improve-peoples-mental-health">Mental health chatbots</a> can help fill this gap through cognitive behavioral therapy (CBT). As a result, patients with depression, anxiety, or any other mental health issues can now find a virtual shoulder to lean on.</p>
<p>You can train your chatbot to identify subtle changes in the patient’s speech patterns before giving a response. Then, if it detects the patient is severely distressed, it can automatically alert their human therapist or prompt the patient to call their helpline.</p>
<h3>5. <strong>Automating insurance work</strong></h3>
<p>We all know insurance paperwork is stressful in the middle of a health crisis, but it’s unavoidable. Chatbots can automate this whole process by giving patients a one-stop gateway to check their coverage, file new claims, and track old ones. Doctors can also use this information to approve requests and billing payments.</p>
<p>It can answer all their queries and connect patients to insurance providers based on their unique needs.</p>
<h3><strong>6. Regulatory compliance</strong></h3>
<p>Healthcare organizations follow many data security and privacy regulations to safeguard patients' medical information. For example, healthcare institutions in the US must be HIPAA compliant and EU-based ones must be GDPR compliant.</p>
<p>AI-powered chatbots can identify and prevent any fraud or breaches by safely documenting every activity of the treatment process.</p>
<h2><strong>Types of medical chatbots</strong></h2>
<p>If you’re looking for inspiration, here are a few examples of chatbots successfully providing healthcare services today.</p>
<ol>
<li>A health goal management chatbot built on <a href="https://chatfuel.com">Chatfuel</a> to motivate users and share public health information.</li>
</ol>
<figure><div><img alt="EVA_iphone13ministarlight_portrait.png" src="/cms/static/blog/63776a5caf7b1f0129f1302c_c10698b1cff24c420270db1c9fea6019cd52f8205fa986b00ad19b6e572b2dc3be37bc3358fc238fcef284607a2985ad5ea0d12dea9250470a7b2516f4909c2f41427a48633813d2bfda9cb1cbbe631ac445b1fba935fab631adb1ae6bb4995ad53e4b2f.png" height="2740" width="1480" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgY+MUEhJi+P7z/4P3vxgePHj0+OlLBjkFBSUlBQClpwwZ3cGFeAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>EVA by Bots4Health</figcaption></figure>
<p>2. An AI-powered virtual assistant to seamlessly manage the patient’s journey from end to end.</p>
<figure><div><img alt="LIVI_ipad_spacegrey_portrait.png" src="/cms/static/blog/63776a5e25cdcb561448c3a2_8e7cabb359f9a1a00e248535407c80623d2b1a2afcfed5fdff296df707f446a58b35e9e4d29df28f88242689c63b4a35296b7bb9c9149c8ab20f7ba33f8ff8fe3a82eb9e5319c9bfa65290f70d6994eba050f6c24eb6d7f5e2768a8d2f544976ee777c7d.png" height="2710" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/ACwJGzwBICUACQCyqq/28/avqqsAvr2+/f39wL6/AG5sbJB5gWVZXU+6EyL16dx7AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Livi by UCHealth</figcaption></figure>
<p>3. A chatbot that provides essential cancer education and help identify early signs of cancer.</p>
<figure><div><img alt="cancer-chatbot.png" src="/cms/static/blog/63776a5d1b00793194748dea_8805859766aaab2a36891766c09d0c269a5b3ee74d608dc98a834402000e68da84df4caea0bca8e3bcbb082b90e38076dfee06da78949e96efae4109bcf01526352f48a86a591b4f9f2122bb1c4c6c8b8a564696f6c1e0208ddf09da69de4a0069f7a78e.png" height="994" width="1400" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGMoLCw8cODA2XMXczMyGARFJMzMLFXUtVXU9RjefPi2bsPmAH//9KxcAESbEB2Z7zw2AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Cancer Chatbot by CSource</figcaption></figure>
<p>4. A virtual nurse to track your vitals and medicine consumption to ensure you meet all health indicators.</p>
<figure><div><img alt="florence.png" src="/cms/static/blog/63776a5d7dad39ff7951b092_74116056ef993eb79ba153e48adff0230c27584bfbc22189886e46b23dac4983ca9b26523789aa383e56c0848b0eb910ae06af9016a8b9161fdd09024c530577cbbb0d685275918841b07c63830952312fbe5c42d8075deba9c05cc4d67134ffdb0d4d05.png" height="1000" width="449" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAJUlEQVR4nGNgEDBj4DJhCMtvEfFIY3hw9/aPX78YTpy9eOvuAwB69w0RXtj+4AAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Florence bot</figcaption></figure>
<p>5. A conversational AI mental health chatbot curating personalized journeys with a more holistic focus.</p>
<figure><div><img alt="therachat.png" src="/cms/static/blog/63776a5ddbdca444b8a95ffd_dc26bc09ace4a5e7f84d31e8e0d4277f21e6020c30717705efdf0004f16f36423a4876e7e06f20dce7c82ad15106195842d728ec1c5e071b29bd10c2025ec4238f9c49455c4b42faeae75809e3b15ce8c021e84b758abc452daecd672d838733aa5589f4.png" height="1148" width="756" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAM0lEQVR4nAEoANf/AK/PzwAfMwAKJACmvsGhtL3o6e8A4ePj4ODg+fr8ANbd4tne4g4ODrBlF1OSRzYCAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Therachat mental health chatbot</figcaption></figure>
<p>6. A virtual assistant bot for physicians that makes the process of prescribing drugs much more efficient.</p>
<figure><div><img alt="safedrugbot_ipad_spacegrey_portrait.png" src="/cms/static/blog/63776a5edbdca43cf4a95fff_8bb12ac7e9ec21a1027f9e646543af78584f98052ba3ef14d458f90b048d4e35f51a5b7f950637cf2ac6b56bb6bf7e5c53b58e474d985f3bc5062cdef4c6aeef6d8b673bcea32a39cb1ae665157a18c0bf203ac38fde514d4345a85116cc19dc33951e7e.png" height="2710" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGNgYBW09IlmYOdniI5P+v//f2RCMkNufv6PHz8yc3IZdPT0Ont6dHT1AAYRDmcRzNktAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Safedrugbot</figcaption></figure>
<h2><strong>Future of chatbots in healthcare</strong></h2>
<p>Chatbots aren’t meant to replace doctors or nurses, but they will make the whole patient care experience a lot simpler and faster. Your patients will have a 24/7 virtual nurse in their pocket to track and optimize their health journey in real time.</p>
<p>Physicians won’t be drowning in paperwork anymore and will be able to focus on what they care about most — improving patient experience.</p>
<p>Also, you won’t have to keep making technological investments again and again to improve them. They’ll get smarter as they learn from your growing data.</p>
<h2><strong>How to build your medical chatbot</strong></h2>
<p>No, we don’t save the tricky part for the end. We save the best for last. There’s no one more qualified to manage your automated conversations because only you know what patients struggle with on a day-to-day basis.</p>
<p>With a platform like Chatfuel, you can do what you know best without struggling with any coding.</p>
<figure><div><img alt="Снимок экрана 2022-11-15 в 10.09.18.png" src="/cms/static/blog/63776a5d36ca127bab166dda_a8d8ee208dcb85cb299b2ad6b3aa455150e731868e06f77ba30dc0da0eeb915e7a394e8002f2023fb4b7f29c7ebdc56c3841be6438d621ae0a622234c3080810f232b05931ee49c6282b2c75b8783f708ed5aad8bfe039f04fdfabf5d483870933cf66ce.png" height="1403" width="2153" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAALElEQVR4nGNQlJd2dLTt6ep6/uwZAxcfHw83Z1Fh4dq16xk2bdrcDAY5uQUADtgPg8Ib0TMAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Using the Chatfuel drag-and-drop builder to automate your conversations.</figcaption></figure>
<p>We recommend checking out our high-conversion <a href="https://chatfuel.com/templates/healthcare">healthcare templates</a> if you want to launch a simple and powerful chatbot within 15 minutes.</p>
<figure><div><img alt="templates.png" src="/cms/static/blog/63776a5e2c8a5c033717e2f3_bf13fecf628b7480d65aa654808d4fb39ba55dbe12b136738451164c3191af6244fc0f07dce619c9ad3d2006a0372e5cf5f6dfe849652836e41468a26836a90e83f2431cdddc2aa2878e4598df6a272b11e674186e63ea552b5729a6542539c537f2f0c0.png" height="990" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGPgV7RftfvBq5///WJqGRg41OZvuLhsw20BWXsAnLkLqcRc3CgAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Chatfuel’s ready-to-go healthcare templates for a variety of use cases.</figcaption></figure>
<p>You can build, test and launch your healthcare chatbot from scratch and enjoy up to 50 free conversations so you know your bot is actually engaging your patients. Sign up now and <a href="https://dashboard.chatfuel.com">try it yourself</a>.</p>

A healthcare chatbot is a virtual nurse that your patients can fit into your pocket. Find out their top 6 use cases and how to build them.

What you need to know before building a healthcare chatbot

<p>Businesses have had to fundamentally change their customer experience as more consumers have shifted online, a trend largely <a href="https://www.mytotalretail.com/article/covid-19-has-given-rise-to-mass-chatbot-adoption-in-the-retail-space">fueled by the pandemic</a>. Since March 2020, artificial intelligence (AI) chatbot services have become increasingly popular for their 24/7 service and ability to answer queries without human involvement.</p>
<p>In this article, we will dive deep into the benefits of customer service chatbots and look at some examples. Let’s start with the basics.</p>
<h2>What is a customer service chatbot?</h2>
<p>A customer service chatbot employs conversational AI and machine learning to answer customer questions through a business messenger. For instance, when someone asks your brand, “What are your prices?”</p>
<p>The best and most knowledgeable customer service bot can quickly respond to consumers' common questions or guide them toward more resources or information on your website.</p>
<p>The additional benefit of such chatbots is that they decrease the volume of contact center inquiries. This frees customer care representatives to focus on more complex customer queries rather than repetitive responses that you can automate. For example, answers to FAQs (frequently asked questions.)</p>
<p>Additionally, there are other advantages to adopting customer care chatbots.</p>
<h2>Five major benefits of customer service chatbots</h2>
<p>Here are the five advantages of using AI chatbots that you’re most likely to see right away after implementing a chatbot.</p>
<h3>1. Instant resolutions</h3>
<p>Customers are frequently scared away if they have to wait long.</p>
<p>Not getting immediate responses is one of the top customer grievances and is also a key driver of customer churn, given that companies <a href="https://web.timetrade.com/files/content_resource/TT_Retail-Exec-Survey-Brief.pdf">lose 75%</a> of their customers due to waiting delays.</p>
<p>Using a FAQ chatbot and other interaction channels will enable you to respond quickly to customers. For instance, the <a href="https://chatfuel.com/templates/faq-chatbot-for-ecommerce">Chatfuel FAQ chatbot</a> acts as a generator, responding to frequently asked customer questions like your refund policy, shipping details, account settings, etc.</p>
<h3>2. Customer service around-the-clock</h3>
<p><a href="https://retailtouchpoints.com/features/news-briefs/43-of-consumers-expect-24-7-customer-service-from-e-tailers">43% of customers</a> want e-commerce and online shops to offer customer support at all times. Therefore, they would prefer a faster resolution speed. One key differentiator for keeping customers engaged is to respond quickly and resolve a problem in initial customer interactions.</p>
<p>For instance, a <a href="https://chatfuel.com/templates/complaints-support-for-ecommerce-store">Chatfuel complaint support template</a> compiles and emails you all crucial information about any difficulty your customer might be experiencing, including finding your contact information, their order tracking number, and describing their issue. Users can start a Live Chat with you or your customer service manager if they need more specialized assistance.</p>
<h3>3. Minimizing customer support costs</h3>
<p>Without sacrificing the level of service, chatbots can assist in streamlining customer care duties. Thanks to bots, your company can cut costs associated with hiring additional support managers, giving them training, or keeping a strong infrastructure for assistance.</p>
<p>The use of a customer care chatbot can help manage multiple conversations at once and handle an increase in the number of customer requests while keeping costs in check.</p>
<p>Because of this, you should prepare to invest in AI automation for customer support to reduce expenses while providing excellent customer service.</p>
<h3>4. Gaining new customers with less stress</h3>
<p>AI-powered <a href="https://chatfuel.com/blog/chatbot-for-customer-service">chatbots</a> offer a personalized conversational marketing experience. They can address potential customers by name, provide information based on their choices, respond to their inquiries, and retain all the information for subsequent interaction.</p>
<p>With AI in charge, you won’t accidentally miss chats, and your customer support team’s emails won’t end up in spam. In addition, there won’t be any typos that can disappoint customers.</p>
<p>Check out our template for a <a href="https://chatfuel.com/templates/rent-calculator">rent calculator</a> that prompts users with discovery questions and presents options based on their responses. You can export any captured data if needed.</p>
<h3>5. Consistent user experience</h3>
<p>Finally, customer support chatbots can provide your customers with a consistent, on-brand experience because you have complete control over the voice, tone, and terminology used in your bot’s responses.</p>
<p>The accuracy of chatbots only serves to strengthen this uniformity. Whether it’s your product, your price, or your customer service, your chatbot broadcasts your distinctive value proposition. Additionally, this is crucial since a well-defined brand voice makes it easier for your audience to recognize your brand on any platform.</p>
<figure><div><img alt="customer support bots.jpg" src="/cms/static/blog/6375efca597fea65d7024603_6451b5758f40878a1d280dc777f6a5fb1fb3d434114d08dec3c0e52dbb2e3346eff391d0eed3dc8ba411589df80b9ec58bc8ab87f13bb78b89742196f2053f10e615802d0df7005b857ae8e92eb21cad74436ee68a591a60d71e585ca9def2cc9268567f.jpeg" height="909" width="1893" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AMTExB4AALLu/wBosQDfwJ//+fj09P//59C8+RDuee/ongAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<h2>Examples of customer support chatbots</h2>
<h3>Sephora</h3>
<p>One of the first in the sector to use chatbots was the French international retailer of personal care and beauty items, Sephora. The bot complements in-store services by helping consumers swiftly book cosmetic appointments, match foundation tones, and more. By reporting an 11% higher conversion rate for booking makeover appointments, Sephora has demonstrated that digital transformation is ground-breaking for delivering excellent customer service and a delightful shopping experience.</p>
<p>A <a href="https://chatfuel.com/templates/ecommerce-product-recommendations">product recommendation template</a> by Chatfuel is comparable to the one used by Sephora. With this template, your chatbot runs a product recommendation quiz, presents products by category, and answers questions. Customers can navigate within a bot: return to the main menu, browse your website, or get in touch with you or your service agent for assistance. This template guides people through the sales process and turns them into customers for your online store.</p>
<p>If you run an offline store, you can also use <a href="https://chatfuel.com/templates/locating-nearby-stores">a template for “locating nearby stores”</a> to let customers select a city and the location of the nearest store, receive directions, or visit your website.</p>
<h3>HelloFresh</h3>
<p>For people who want to prepare meals from scratch, HelloFresh is a novel alternative. They send fresh ingredients to your house and instructions on preparing delectable meals as part of their subscription box service.</p>
<p>After HelloFresh began using the Chatfuel customer support chatbot, they got <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">impressive results</a>.</p>
<p>The average time it took HelloFresh to respond to consumer questions in 2018 was five hours. It decreased noticeably to one hour and 11 minutes in 2019. Even though they received 47% more messages on Messenger overall, that represents a 76% drop in response times.</p>
<h3>The Bonomi Assistant</h3>
<p>The Bonomi’s founders say that as the market shifted in favor of alternative lodging options like AirBnBs, the hotels no longer have a chance in the race for our digital attention. So to aid hotels in remaining competitive, they developed a solution. A customizable Facebook Messenger chatbot named <a href="https://chatfuel.com/blog/messenger-chatbot-to-help-hotels-through-covid-19">Bonomi Assistant</a> serves hotels of all sizes and brings excellent metrics.</p>
<p>The hotel customer service chatbot asks users about who they’ll be traveling with and what kinds of activities they enjoy. Then, it suggests hotels and vacation packages based on their requirements and preferences. The bot can also be integrated with a hotel’s current reservation system. The outcome is a seamless procedure that encourages more paid reservations. The booking process is quick and straightforward, and the hotel receives the full profit from the reservation along with the following:</p>
<ul>
<li>3,367 individuals expressed a desire to make a direct booking using the chatbot.</li>
<li>2,835 queries were resolved automatically.</li>
</ul>
<h3>Slack</h3>
<p>Slack is an enterprise software platform that enhances communication among teams and organizations of all sizes. Slack is widely used by businesses internally, so some companies take advantage of it by offering services like food deliveries. These chatbots are a development of the internal Slack bot, which can send messages and interact with users. Slack bot demand has yet to be observed, but there’s no doubt that the program’s characteristics present many options for organizations to <a href="https://api.slack.com/bot-users">develop practical customer service chatbots</a>.</p>
<h3>American Express</h3>
<p>The AmexBot from American Express, now accessible on Facebook Messenger and Amazon Alexa, has transformed how individuals conduct banking. User can check their balance and receive purchase notifications by connecting their card to their Facebook account. Thanks to its Natural Language Processing skills, the bot can handle real-time inquiries and FAQs. Additionally, users can use Alexa to make payments, hear when payments are due, and check membership benefits.</p>
<h2>Take advantage of a customer support chatbot</h2>
<p>AI is now a crucial component of user engagement strategies and fundamentally transforms how businesses offer customer assistance. Because AI chatbots deliver prompt responses and decrease the likelihood of two-way human agents intervention, you can save a lot of time.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up</a> with Chatfuel today and get 50 conversations for free, and try out robust automated solutions for your business.</p>

AI is a crucial component of customer service. So let's dive deep into the benefits of using customer service chatbots for your business.

Customer service chatbot: what it is, benefits, examples

<p>The way we manage our money has changed in this digital age. The days of paper currency and jingling coins have been replaced by credit cards and apps.</p>
<p>How we bank has changed too, and there’s no looking back. For example, because of chatbots, banks are <a href="https://www.juniperresearch.com/press/bank-cost-savings-via-chatbots-reach-7-3bn-2023">projected</a> to save over 7 billion dollars next year.</p>
<p>Discover how chatbots have been the key to thriving in the mobile banking era.</p>
<h2><strong>AI in banking industry</strong></h2>
<p>Today, almost every industry has adapted to the digital world. With the recent Covid-19 pandemic, the preference for virtual customer care has made artificial intelligence (AI) necessary for business. In banking, this can mean that account holders have access to their funds despite any crisis or emergency.</p>
<p>People expect reliable customer service from the banks they trust with their money and assets. That shouldn’t change when they convert to digital. Using a mobile app or site should be just as easy or easier than banking face-to-face. Because of recent innovations, banks can now nurture relationships between themselves and their customers using AI technology.</p>
<p>Since problems don’t wait for business hours, AI-powered chatbots are an ideal solution for continual customer service. Let’s explore how.</p>
<h2><strong>Benefits of chatbots in banking and financial sector</strong></h2>
<p>Chatbots in banking lie at the cutting edge of fintech in 2022. More than just a virtual version of customer service, chatbots provide a truly human experience.</p>
<p>The best bots will anticipate the needs of each person using intuitive designs. This means banking institutions can increase customer satisfaction, protect against suspicious activity, and build a database of  feedback to improve digital banking.</p>
<p>At the forefront of benefits is cost saving. According to research published by Juniper, chatbots will help banks save $7.3 billion by 2023. But savings with a banking chatbot don’t stop there. In that same report, Juniper explains what those multibillion-dollar savings mean: “This represents time saved for banks in 2023 of 862 million hours, equivalent to nearly half a million working years.”</p>
<p>With money and time saved, finance companies can afford to invest more in customer engagement. Chatbots can increase this important factor by addressing these pain points:</p>
<ul>
<li>Long waits for customer service.</li>
<li>Solutions aren’t easily found on website.</li>
<li>Inconsistent advice from customer service agents.</li>
<li>Bank can’t keep up with new applications.</li>
</ul>
<p>With a chatbot, all of these pain points can be transformed into opportunities. Instead of ruining customer experience, the relationship between bank and user is improved. Banks now have the chance to fortify relationships with customers near and far.</p>
<figure><div><img alt="beautiful-dark-skinned-young-female-with-cheerful-expression-holds-smart-phone-credit-card-banks-online-makes-shopping-while-sits-against-cafe-interior.jpg" src="/cms/static/blog/6375d267041b210f2d2b0860_9dce18c30f1ca3afa8ac3545978cf8cd0bdb434e6cc701450102ae1caeef3fc2c64e37e0df99b07d19bc018e8f5e23015228aef2b3cf282b241ca6ef01e360a13f1411073287cfc72d0a1faad5b474c26f172589d8358d1b75b0048e44b5cc783d74fcbb.jpeg" height="1066" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGMwNxfXEGDQZmCY0dHKcOL80iMblyerCdfF+DL8//ljSkb82oqM6eX5AAQgD/6QE1MDAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://www.google.com/url?q=https://www.freepik.com/free-photo/beautiful-dark-skinned-young-female-with-cheerful-expression-holds-smart-phone-credit-card-banks-online-makes-shopping-while-sits-against-cafe-interior_9591591.htm%23query%3Dbanking%26position%3D1%26from_view%3Dsearch%26track%3Dsph&sa=D&source=docs&ust=1668438876530287&usg=AOvVaw2-yySflovWl2QQAtYLbHoD">Source</a></figcaption></figure>
<h2><strong>Ideas for chatbot in banking industry</strong></h2>
<p>Chatbots can also positively impact user experience. In the past, banks have traditionally been cold in terms of virtual interactions. With a chatbot, the banking sector can now customize how they service customers.</p>
<p>Check out these ideas for chatbot-assisted mobile banking.</p>
<h3><strong>Customer Care</strong></h3>
<p>For example, a person may visit the bank’s website without being greeted at all. Intuitively designed chatbots can add a touch of warmth to a moment like this.</p>
<p>A banking AI chatbot can sense a visitor and say something like, “Welcome! Need any help?” With natural language processing, customers are treated with the warmth they get from human agents.</p>
<h3><strong>Personalization</strong></h3>
<p>For a personalized experience, chatbots can be one of a bank’s strongest assets. A well-designed bot can keep track of mobile banking behaviors, patterns, and needs. Many finance companies offer a vast amount of products and services. Each one is beneficial but may not be relevant to every customer.</p>
<p>Users may feel overwhelmed by all these options. A chatbot helps guide the customer to the most appropriate service for them. They receive a custom banking experience based on their relevant needs without having to journey through irrelevant web pages of confusing information.</p>
<h3><strong>KYC Initiatives</strong></h3>
<p>Another way banks can use chatbots is by streamlining Know Your Customer (KYC) initiatives. Returning customers can skip doing tedious paperwork and get right to making secure transactions. And if responding to FAQs is an issue, chatbots can handle all questions in real-time.</p>
<p>With chatbot AI technology, you can implement all of these ideas for 24/7 use.</p>
<h2><strong>Bank chatbot examples</strong></h2>
<p>To get a feel for how your banking service can use a chatbot, check out some of these banking bot favorites.</p>
<ul>
<li><a href="https://media.ally.com/2015-05-18-Ally-Bank-Introduces-Ally-Assist-SM-Customer-Voice-Interaction">Ally Assist</a></li>
</ul>
<p>Ally Banks chatbot came on the scene in 2015. This intuitive bot became popular with users due to its ease of use. Ally Assist can pay bills, transfer money, and get info on check account balance.</p>
<ul>
<li><a href="https://www.citibank.com.sg/citibotfaq/faq.html">Citi Bot SG</a></li>
</ul>
<p>The Citi Bot SG chatbot allows users to interact with their bank via Facebook Messenger. This convenient tool integrates right into Facebook so customers can get info for their bank accounts without leaving the Messenger app. Now Citi users can connect with friends and their funds in a simple and easy way.</p>
<ul>
<li><a href="https://promotions.bankofamerica.com/digitalbanking/mobilebanking/erica">Erica by Bank of America</a></li>
</ul>
<p>A full Virtual Financial Assistant, Erica helps customers get the most out of their money. Erica not only assists with simple tasks like transfers and requests but also offers strategies that put assets to work.</p>
<ul>
<li><a href="https://www.td.com/ca/en/personal-banking/solutions/ways-to-bank/chatbot">Clari by TD</a></li>
</ul>
<p>TD Clari is a chatbot integrated into the TD banking app. Clari offers 24/7 assistance and up-to-date transaction information. Using sharp AI, Clari also learns new skills over time to create a more helpful customer service experience.</p>
<h2><strong>How to create a chatbot for banking with Chatfuel</strong></h2>
<p>Setting up a chatbot for your bank is a lot easier than you may think. You can use <a href="https://chatfuel.com/templates">free Chatfuel chatbot templates</a> or build your own automation.</p>
<p>There are three key steps in creating a basic chatbot:</p>
<p><strong>1. Sign up with Chatfuel</strong></p>
<p>After <a href="https://dashboard.chatfuel.com">registration</a>, we’ll ask you a few questions about your industry, business needs, and ad budget. Then, you’ll need to connect your socials to Chatfuel to let your automation interact with your customers. It’s safe — we’re an official Meta’s partner.</p>
<p><strong>2. Build your automation</strong></p>
<p>Starting with creating a flow for FAQs is a great first step. Your banking customers will always be curious, so make sure to have a bot that’s equipped to answer the most popular questions.</p>
<p><strong>3. Turn on your bot</strong></p>
<p>After adding your questions and any other content to your bot’s flow, you can set it live. Always keep your first bot simple and test it right in Dashboard. This way, you can easily fix any problems before your customers start interacting with your bot.</p>
<p>In the video below, you will learn how to build your first bot yourself.</p>
<figure><div><iframe allowfullscreen frameborder="0" scrolling="no" src="https://www.youtube.com/embed/xr8kmZ-oG_8?start=75" title="How to create a bot: Chatbot online builder for website / Facebook / Instagram automation"></iframe></div></figure>
<h2>Start your own journey today</h2>
<p>Creating your own chatbot may sound complicated. With Chatfuel, the bot-building process is streamlined, so the most complex parts are already handled. All you have to do is design your bot’s unique flow and turn it on. <a href="https://dashboard.chatfuel.com">Register</a> today and get your first 50 conversations for free.</p>

Discover how chatbots have been the key to thriving in the mobile banking era and how to build your own chatbot code-free.

Benefits of chatbots for banking: examples and use cases

<p>If you’re looking to better capitalize on inbound customers, conversational marketing is for you. This is a relatively new marketing approach. But <a href="https://www.qualified.com/blog/blog-posts/40-conversational-marketing-stats-you-need-to-know">more and more</a> businesses realize that the benefits of conversational marketing include reducing costs, increasing sales, improving sales process, and boosting customer loyalty.</p>
<p>Keep reading to find out what conversational marketing is, its different types, strategies, tips, and more.</p>
<h2>What is conversational marketing?</h2>
<p>Conversational marketing is done through dialogue, where you communicate with the customer in real-time. It generally consists of a live chat or a chatbot on messaging apps. It is especially popular for business-to-business (B2B) transactions, where trust can be built faster, and customers can seamlessly move through the sales funnel.</p>
<p>Of course, conversational marketing is also a great way to keep a customer engaged. According to the <a href="https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages">Nielsen Group</a>, you only have about 10 seconds to catch a website visitor’s attention. But by giving the visitor the opportunity for a real conversation, they’re more likely to stick around and <a href="https://blog.hubspot.com/marketing/artificial-intelligence-is-here">become customers</a>.</p>
<h2>Types of conversational marketing</h2>
<p>Now that your interest is peaked, you’re probably wondering what conversational marketing looks like. Here’re a few ways you can take advantage of this marketing channel:</p>
<h3><strong>Chatbots</strong></h3>
<p>This is usually the first thing people think about. And for a good reason. Conversational marketing chatbots are popular, they work, and they require a low investment timewise. This includes website chatbots, <a href="https://chatfuel.com/blog/social-media-chatbot-for-business">social media chatbots</a>, and Facebook Messenger chatbots in particular.</p>
<figure><div><img alt="1bqZQ2rs0fDbW7eQyWCEDHlpE4yhizPOI.png" src="/cms/static/blog/635f501241528a1d93efa738_385d36787a34ed4347c96902e2dedd98d499696044daf82f354d75372eee7a1b61f0f4c728a0e264b4b0b92a23b94e661baaa491b45451da1cd38dd369973da67f415b7295aa54eab2d13a64807d36dd9384c02443a27da2790af4b12e24eab4c6d36f4c.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGPg4eNXVFZmePPm3dJVuxnu3r03ZfZahsLiUiEpNQCZxwuAgUZ2JgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://chatfuel.com/templates/lookalike-ads-on-IG" target="_blank">Source</a></figcaption></figure>
<h3><strong>Live chat</strong></h3>
<p>This conversational marketing strategy involves a real person that’s talking to the customer. They answer their questions, help them make decisions, and ultimately bring in more sales and improve customer experience.</p>
<figure><div><img alt="Chat-widget-Window-v2.png" src="/cms/static/blog/636e11d2a814287c3a71e31d_52484fe4f5affd6cd14fb5fbcf07c10ed8c74215eef79b53b84ab7eeeaed6fa3aef94c16827e6edcef14fb28799b6f20ddf836c30fd973ae902670e198d8b9d0f38bc05d58cce7c3c9efe692b3914f94e5b58f1323a61da999391af7af60525757baf4de.png" height="732" width="595" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AAAhAAAgAAAlAACXqJRMi2dSjXMA0NDHwcjHy9rOAO3p5f79/uvv8hKyFHSbYkSaAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://www.tawk.to/services/hire-chat-agents/" target="_blank">Source</a></figcaption></figure>
<h3><strong>SMS</strong></h3>
<p>If a user decides to trust you with their phone number, you’re in luck. Texts are one of the best ways to engage with your customers. But for this to qualify as conversational marketing, it needs to be a 2-way conversation.</p>
<figure><div><img alt="Screenshot-2021-04-18-at-12.26.38-PM.png" src="/cms/static/blog/636e11d3f003940c7c23a81b_64acddecae9ad6f6ae238a59240e52847ad578412ecffc03884ff0b134166e281db745aa75991fe615c31e4dffcc75f61c1f53e111e06959a8e46613dbada49a5cae8c044c1bbb1efe4f6f776bb17bef231cf94bdc82eaa19ec1a83664aafc041371372d.png" height="826" width="411" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgELBUsEliCCtbO2nVLQYGdg8G53qGx5//33v7HwByGAtH/pne2gAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://txtcartapp.com/two-way-sms-marketing/" target="_blank">Source</a></figcaption></figure>
<h2>7 conversational marketing strategies</h2>
<p>You can do conversational marketing in many ways. It’s important to test a few strategies and evaluate the results. Then, double down on what works best.</p>
<p>Here’re some of the best conversational marketing strategies you can implement today:</p>
<p>1. Study past customer support calls, chats, and emails to determine what their pain points are. By better understanding their needs, you can determine how to configure your chatbot flows or when to bring in a real person to talk to them.</p>
<p>2. Don’t forget to keep studying and collecting feedback. Make small changes as needed. Your progress will slowly compound over time.</p>
<p>3. Give your customers the option to ask for a live agent. This applies to chatbots in particular. This step is not always necessary. But sometimes, there’s no way around it. So, make sure that your chatbot flows have an out if the customer runs into any roadblocks.</p>
<p>4. There are a few ways to deal with roadblocks, such as sending them to your documentation page or asking them to send an email instead. But the best solution is to have someone join the chat in real time and take over the conversation.</p>
<p>5. Identify which conversational marketing platform works best for your brand and invest most of your efforts there. To get the biggest return on investment (ROI) from conversational marketing, you need to be present where your users are. And not only that but where they’re most likely to convert into customers. For a beauty brand, for example, that might be Instagram. For a moving company, it might be their website. Find out which one is for you and focus on it to see the best results.</p>
<p>6. Use chatbots for lead generation. What a <a href="https://chatfuel.com/blog/lead-generation-on-autopilot">lead generation chatbot</a> does, is it collects customer information by asking them a series of questions. These questions are different from business to business. A <a href="https://chatfuel.com/templates/realestate">real estate chatbot</a>, for example, may ask what their budget is, what neighborhood they want to live in, and whether they’re already pre-approved for a mortgage.</p>
<p>7. Use a chatbot to qualify leads before sending them to sales. First, you’ll need to figure out what makes a good lead for your business. Then, you can design a chatbot that uses artificial intelligence to determine if a customer fits those criteria. If they do, you can immediately connect them to a salesperson or customer service rep. And if they don’t, you can politely turn them down or redirect them to solutions that might fit their needs better.</p>
<h2>Conversational marketing benefits</h2>
<p>The reason conversational marketing is becoming so popular is it brings many benefits. Let’s take a look at the biggest ones:</p>
<ul>
<li><strong>Productivity boost.</strong> Conversational marketing chatbots can free up <a href="https://www.invespcro.com/blog/chatbots-customer-service">30%</a> of the day for your support or sales teams.</li>
<li><strong>Increased loyalty and repeat sales.</strong> <a href="https://kayako.com/live-chat-software/statistics">52%</a> of customers say they’re more likely to stay loyal to a company if they offer live chat.</li>
<li><strong>More high-quality leads.</strong> As mentioned above, you can use chatbots to filter out low-quality prospects. Not only that, but they bring in a higher volume of potential customers since they’re running 24/7.</li>
<li><strong>Higher connection rates with leads.</strong> According to <a href="https://www.leadresponsemanagement.org/lrm_study">studies</a>, waiting just 5 minutes to respond leads to a 10x drop in connection rate.</li>
</ul>
<p>To summarize, conversational marketing leads to fewer costs, more sales, and many other amazing benefits.</p>
<h2>Conversational marketing tips</h2>
<p>Here’re some quick-fire conversational marketing tips so that you can get the most out of it.</p>
<ol>
<li>Train your team. Make sure team members talking with customers know what to say and how to help them.</li>
<li>Have documentation ready for your sales and support teams. It always comes in handy.</li>
<li>Analyze chatbot statistics frequently to identify roadblocks and anomalies.</li>
<li>Collect feedback. It’s the best way to identify what works and what doesn’t.</li>
</ol>
<h2>Conversational marketing examples</h2>
<p>If you’re looking for some inspiration, here’re some real-life examples. See how other companies use conversational marketing in their business.</p>
<h3><strong>Tacobot uses chatbots to deliver high-quality leads to clients</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d3c3c4817a8914a757_8cee57bc2bc798af8d1e81781745516a14f3e5106ede2e4ca809a8811acf10a63aa392f3bf0eed359fdb7526d595d19e7b881220982db59c11c68a71738de22a577a251d8ef3e918c963a0c3cd8b74196026dce0d269a83d09e3e61814458ffee13af37d.png" height="1067" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOYu/92fHKBmrzBtCkTGD79/T9v+2kGFoXYgFQAo9kL3SE9KMYAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p><a href="https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients">Tacobot</a> is a US-based agency that focuses on lead generation for insurance and real estate companies.</p>
<p>But their approach is different. They help their customers generate leads by using a mix of chatbots, follow-up sequences, and retargeting ads.</p>
<p>The most common chatbots they build are for providing life insurance quotes, home/auto insurance quotes, and even calculators such as a rent calculator or a home-value calculator.</p>
<p>As a result, Tacobot’s chatbots bring in high-quality leads that cost only $2-5 for their insurance customers and under $10 for their real estate customers.</p>
<h3>3D Mats uses conversational marketing chatbots to skyrocket sales</h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d3c0125c066c44fc96_69bc34f416d704a8800a2f2b3a5f1c731d1a7413165679ebc43951d9ac4e1909b8acbb589858b42210ebd5d1d22f0809af19dec62c0a9adb4c4100d199413d603290a0ec693c669fd14010776b940340458eb91e0894cf7e80246fd634e06c8f263a6c75.png" height="1067" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGPgZlLbv+b/j9f/5SU0GKRl3Q19Ouav/++h6QUAik0KazV3btMAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>In this example, <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">3D Mats</a> had a few problems they wanted to solve: free up their support team, increase advertising ROI, and boost sales.</p>
<p>To do this, they took a 3-pronged approach:</p>
<ol>
<li>They built a chatbot to handle easy FAQs and recommend products based on customer questions and comments.</li>
<li>They built one that is directly connected with their ads that click to Messenger.</li>
<li>They exported Chatfuel’s user customer information and imported it into Facebook to build more effective lookalike audiences.</li>
</ol>
<p>As a result, they reduced repetitive inquiries by 70%, increased the repeat purchase rate to 30%, and achieved a ROAS of 999% on their Meta ads.</p>
<h3>Beauty brand uses chatbots and live consultations for product recommendations</h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d30d7d56bbf169f888_180424f2b1fefd82498ad52a54e705e99b7486c74f6badc4cd08cbb626123eca1467b15f86c5d93669129937da55464b6e5aa2a538879019e68d6718f2c2b4a9365dbd2462a9c99beca38242dc30ca323508544bcc8002458011ef8b85318b1299b098c8.png" height="360" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFklEQVR4nGN49+v/y/WLDRkE/j/4DwA5KQhC3AqUvgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p><a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">Art & Fact</a> is a great example of how inbound marketing can be done with a mix of chatbots and live interactions.</p>
<p>This beauty brand wanted to test their hypothesis of offering live consultations to their customers.</p>
<p>The process was simple:</p>
<ol>
<li>Followers commented ‘I want a consultation’ on their post.</li>
<li>The chatbot sent them a DM.</li>
<li>They answered a few questions.</li>
<li>They chose a skincare professional and booked a consultation through Calendly.</li>
</ol>
<p>And not only was all this automated, but it also took just 45 minutes to set it up.</p>
<p>As a result, they got 100 applications within 2 hours, which was their limit. 86 of those consultations resulted in a sale, and the other 200 applicants that weren’t fast enough, got a promo code.</p>
<p>Do you want to replicate what Art & Fact did? Or some of the other examples above?</p>
<p>The easiest way is by using our <a href="https://chatfuel.com/templates">free chatbot templates</a>. You can copy a pre-built chatbot, customize it, and have it up and running in just 5 minutes.</p>
<h2>Conversational marketing with Chatfuel</h2>
<p>If you’ve come this far, you’re probably on board with conversational marketing. And why wouldn’t you be? It brings excellent results, improves customer journey, and becomes more and more popular in all industries.</p>
<p>And if you’re looking to build a conversational marketing chatbot, we’ve got you covered.</p>
<p>Chatfuel is one of the biggest chatbot platforms in the world. We’ve got 7+ million customers, with small local businesses and household names like Netflix, Adidas, Visa, and others.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up</a>  for a free Chatfuel trial now. The first 50 conversations are on us.</p>

What conversational marketing is, its types, strategies, tips, and more to help you capitalize on inbound customers.