DECEN
Discover how the children’s furniture brand DECEN built a chatbot to save time, respond instantly to customers, and boost sales.
A chatbot creates an excellent path for online sales
The challenge
The Messenger inbox overflows with inquiries
The small team at DECEN was overburdened with numerous tasks. They were thrilled to receive an increasing number of customers, but their Messenger inbox was full of queries.
The company’s founder, Omar Cortes, started exploring different options. He was already in the process of hiring a couple of people to handle the inquiries when he discovered Chatfuel.
Goal
Save the support team’s time and increase efficiency
Instead of growing the team, DECEN set out to answer customer inquiries automatically in Messenger.
Until then, the brand’s sales efforts were focused on expo shows, so Messenger also had to become a sales channel that works around the clock.
Results
80% of sales and 98% of inquiries automated, 2x monthly sales, 4K leads, and 100+ reviews
DECEN now uses Chatfuel as a 24/7 eCommerce solution: 80% of its total sales come from the chatbot, and 98% of customer inquiries are automated.
A Facebook giveaway doubled monthly sales, generated nearly 4,000 qualified leads, and added 1,000 subscribers to the brand’s MailChimp list, thanks to the JSON API plugin.
The bot then messaged entrants who didn’t win and asked them to leave a review. This resulted in 100+ glowing reviews in just a few days, which has made it easier for the brand to sell.
Business is now booming to the point that DECEN has opened its first physical store, while the brand stays focused on eCommerce.
I’ve tried other chatbot platforms and I still find Chatfuel the most useful, reliable, and easy to work with.
How DECEN used Chatfuel
What would you like to know more about?
Automated FAQ answers
The bot answers the most common questions with informative replies, and emojis make each topic easy to spot.
Comment auto-replies
To enter a crib giveaway, expectant mothers commented with the month their baby was due. The bot then messaged every commenter, even those who didn’t win.
Gallery cards
Eye-catching product images with details and a link to shop for or share each piece of furniture.
Thanks for joining our giveaway!
Would you leave us a review?
Review requests
Giveaway entrants who didn’t win got a message asking them to leave a review, which brought in 100+ reviews in a few days.
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