ILTHY
Discover how the art and apparel brand used Instagram automation to boost conversion by 22% and grow revenue.
Unlocking the power of Instagram automation
The challenge
Manual work on repetitive tasks vs. untested automation
ILTHY wanted to try automation to expand its reach, promote its creative venture, drive sales, and save time.
The team had no previous experience with the no-code approach but was open to embracing it.
Goal
Expand reach, promote products, and get more customers
To engage new customers, ILTHY offered a 10% discount to people who used a specific code on Instagram.
The idea was to engage 50–100 people with the discount code to see if there was demand for the company’s products. If it worked, the team planned to spend more time experimenting with automation.
The solution
A promo code in the bio that starts a chat
ILTHY added a promo code to its Instagram bio and invited people to send it in a DM for a 10% gift card.
The chatbot asked everyone who sent the code to share their name, email, and phone number to get a unique discount code.
ILTHY needed to make sure the person wasn’t already on its Shopify customer list. After receiving the lead’s data, the bot checked with Shopify through an API, and if the person wasn’t in the database, it sent them a gift card.
Results
+22% conversion, $2K+ in sales, and more engagement
In its first monthly campaign with Instagram automation, ILTHY increased the conversion rate by 22% and generated $2,303 in total sales.
197 customers engaged with the chatbot, resulting in 43 completed orders with an average order value of $53.
The second campaign, for Memorial Day, was even more impressive: in just 15 hours, ILTHY generated $1,075 in sales after 60 people engaged with the bot.
I was initially concerned that I’d be too confused with chatbot building. I quickly went through the basics like collecting user emails or phones and right off the bat was able to build my first chatbot.
How the Instagram chatbot worked
Instagram Direct
Conversations started when users saw the promo code in ILTHY’s Instagram bio and sent it to the brand in a DM.
Keywords
For the first campaign, the promo code TRYME was set up as a keyword. When users sent it, the chatbot asked for their name, email, and phone number.
We’re excited to have you as a new customer!
Please share your name, email, and phone number to get your discount code.
Collecting user data
The chatbot saved the details that leads shared to get their discount, growing ILTHY’s customer database.
Shopify check via API
Before issuing a unique gift card, the chatbot checked through an API whether the lead was already in ILTHY’s Shopify customer base.
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