The art and apparel company ILTHY increases revenue by using Instagram automation.

Success story

conversion to purchase

+22%

total sales

+$2,000

customers engaged

+197

completed orders

+43

after launching Chatfuel automation

ILTHY aimed to try automation to expand its reach, promote its creative venture, drive sales, and save time.

Despite having no previous experience with the no-code approach, ILTHY was open to embracing it.

Unlocking the power of Instagram automation

COMPANY

Founded in 2011, ILTHY offers a variety of apparel, including shirts, bottoms, hats, and accessories.

INDUSTRIES

eCommerce, fashion

Challenge: compare manual processing of repetitive tasks VS. unexplored automation

To engage new customers, ILTHY offered a 10% discount to people who used a specific code on Instagram.

The idea was to engage 50-100 people using the discount code to see if there was a demand for the company's products.

If successful, they planned to spend more time experimenting with automation.

Goals: expand reach, promote products, and ultimately get more customers

For their first monthly campaign using Instagram automation, ILTHY increased the conversion rate by 22% and generated $2,303 in total sales.

Also, 197 customers engaged with their chatbot, resulting in 43 completed orders with an average order value of $53.

Their second Memorial Day campaign was even more impressive. In just 15 hours, ILTHY generated $1,075 in sales after 60 people engaged with the bot.

Results: +22% conversion, $2K+ total sales, and increased engagement

FEATURES USED

ILTHY used this entry point to start conversations when users DMed them on Instagram with a promo code (keyword) after seeing it in their bio

For their first campaign, ILTHY used a promo code 'TRYME' and set it up as a keyword. After receiving it from users, their chatbot asked their name, email, and phone number

ILTHY used this feature to save the leads' data they shared with the chatbot to get a discount

The chatbot utilized it to check if a lead was already in ILTHY's database before issuing a unique 10% gift card

COUNTRY

United States

'I was initially concerned that I’d be too confused with chatbot building. I quickly went through the basics like collecting user emails or phones and right off the bat was able to build my first chatbot.'

— Kumar Arora, co-founder of ILTHY

ILTHY added a promo code in their bio and invited people to send it to them in DMs for a 10% gift card.

How ILTHY used Chatfuel

Engaging leads to start a chat

ILTHY's chatbot asked users who sent a promo code to share their name, email, and phone number to get a unique discount code.

Collecting leads' data

ILTHY needed to ensure that the person sending their data was not already on their Shopify customer list. After receiving lead data, the bot asked Shopify using an API if a user was already in their database. If the answer was no, the bot sent them a gift card.

Expanding database

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