Explore how the car dealership transformed its marketing strategy with automation and drastically increased sales.
Agency automates 70% of repetitive inquiries, boosts sales, and gets 999% ROAS
for an eCommerce customer using the Messenger bot
for an eCommerce customer using the Messenger bot
Success story
of repetitive customer inquiries are automated
70%
of customers purchase recommended products
47%
repurchase rate
30%
return on ad spend (ROAS)
999%
The 3D Mats support agents spent most of their time answering FAQs about the products and delivery. This task was essential, but it caused less time to respond to more complex inquiries and longer waiting times for all customers.
Despite their best efforts, the 3D Mats team found it challenging to truly understand their ideal customer. This lack of clarity made it difficult for them to market their products effectively.
Their Facebook ads, which were supposed to be a key marketing tool, were falling flat. And to make matters worse, their retargeting ads, which were meant to boost sales, were becoming increasingly expensive without delivering the desired results.
Despite their best efforts, the 3D Mats team found it challenging to truly understand their ideal customer. This lack of clarity made it difficult for them to market their products effectively.
Their Facebook ads, which were supposed to be a key marketing tool, were falling flat. And to make matters worse, their retargeting ads, which were meant to boost sales, were becoming increasingly expensive without delivering the desired results.
One chatbot solves three problems
COMPANY
3D Mats designs and sells high-quality car accessories, such as floor mats, sunshades, and roof racks.
INDUSTRY
eCommerce
COUNTRY
Taiwan
Challenge: busy support team, ineffective both marketing and Facebook ads
All the problems mentioned above led the 3D Mats team to the need for an innovative but inexpensive solution.
So, they decided to try automation and hired the GoSky AI agency to get their professional help.
So, they decided to try automation and hired the GoSky AI agency to get their professional help.
Goals: automate FAQs and product recommendations, understand the audience, and improve ad campaigns
The 3D Mats team got much more time because the Chatfuel automation instantly responded to common customer questions.
Once a bot started a chat with a new user, it saved their profile information for the team to analyze and run better ads and produce more relevant content.
The bot GoSky solved 3D Mats’ problems and accomplished their goals:
Once a bot started a chat with a new user, it saved their profile information for the team to analyze and run better ads and produce more relevant content.
The bot GoSky solved 3D Mats’ problems and accomplished their goals:
- The automated responses to FAQs reduced repetitive inquiries by 70%
- The bot's ability to suggest products motivated 47% of customers to purchase recommended products
- Personalized service increased 3D Mats’ repurchase rate by 30% and fostered customer loyalty, keeping them returning for more
- The audience data that the 3D Mats chatbot gathered gave their Facebook ad performance a significant boost. Their yearly average return on ad spend (ROAS) is now 999%
Results: 70% of repetitive inquiries are automated, 47% of customers purchase recommended products, the repurchase rate is 30%, and ROAS is 999%
FEATURES USED
Comments Autoreply
A chatbot messages all commenters or only those who use a specific keyword in their comment. This rule can be applied to all posts or only particular ones
Click-to-Messenger ads
By clicking a product ad, users open the related bot section and find all the product info they need
Save to Google Sheets plugin
The chatbot asks users about their car and needs, exports answers to a Google Sheet, and sends store links after a human agent selects suitable products.
Lookalike audiences
Facebook allows you to target new people who are most likely to be interested in your ad
A/B test plugin
GoSky AI used it to find the most effective way to send promo codes: immediately, later via sequences, and with a countdown timer
'Chatfuel dashboard is very stable and trustworthy. It brings an enjoyable user experience to the bot builder and the bot users. And Click-to-Messenger ads perfectly match with chatbots.'
— Dora Tseng, GoSky AI
3D Mats received most of the FAQs in the comments. So, the GoSky team used a Comments Autoreply feature. A chatbot sends a private message to all commenters or only those who use a specific keyword in their comment. This rule can be applied to all posts or only particular ones.
How GoSky AI used Chatfuel
Automating FAQs and product recommendations
GoSky AI uses bot links for a smooth user experience. When users click on a product ad on Facebook, the link takes them to the relevant bot section containing product information.
The chatbot asks about the users' cars and needs, exports their responses to a Google Sheet, and a human agent checks and sends the store links via live chat.
The chatbot asks about the users' cars and needs, exports their responses to a Google Sheet, and a human agent checks and sends the store links via live chat.
Understanding the audience and increasing conversion rates
GoSky AI used Facebook's Lookalike audiences to target new people who are most likely to be interested in and convert to 3D Mats' ads.
Also, they used the A/B test plugin to determine the most effective method of sending a promo code to users. They found that the sequence flow generated the most conversions, increasing monthly sales by 29%.
Also, they used the A/B test plugin to determine the most effective method of sending a promo code to users. They found that the sequence flow generated the most conversions, increasing monthly sales by 29%.
Improving the ad campaigns
Chatfuel is committed to helping you unlock the full potential of automation on Facebook, Instagram, WhatsApp, and websites. That's why we developed Fuely AI powered by ChatGPT.
Hire Fuely AI by Chatfuel to answer FAQs, learn your target audience better, improve your ads, and more.
Fuely AI will help you save time and focus on the things that need your attention most while it communicates with your customers 24/7.
Start using Fuely AI today, no technical knowledge or previous experience required. It's designed to be user-friendly and accessible for all.
Hire Fuely AI by Chatfuel to answer FAQs, learn your target audience better, improve your ads, and more.
Fuely AI will help you save time and focus on the things that need your attention most while it communicates with your customers 24/7.
Start using Fuely AI today, no technical knowledge or previous experience required. It's designed to be user-friendly and accessible for all.
Transform your conversations into conversions with Fuely AI
