Explore how the children's furniture brand DECEN built a chatbot to save time, respond instantly to customers, and eventually boost sales.
eCommerce brand automates 80% of total sales and 98% of customer inquiries with a Messenger bot
Success story
of total sales generated
80%
of customer inquiries automated
98%
monthly sales
2x
after launching Chatfuel automation
qualified leads generated
glowing customer reviews in a few days
4K
100+
The small team at DECEN was overburdened with numerous tasks. Although they were thrilled to receive an increasing number of customers, their Messenger inbox was full of queries.
A chatbot creates an excellent path for online sales
COMPANY
DECEN Muebles Infantiles is a children’s furniture brand. It crafts beautiful, high-quality cribs and cradles by hand for sale online. Its mission is to design and build safe, sturdy, beautiful, and environmentally sustainable pieces.
INDUSTRY
eCommerce
Challenge: Messenger inbox overflows with inquiries
The company’s founder, Omar Cortes, started exploring different options.
He was already in the process of hiring a couple of individuals to handle the inquiries when he discovered Chatfuel.
He was already in the process of hiring a couple of individuals to handle the inquiries when he discovered Chatfuel.
Goal: save the support team's time and increase efficiency
Here are the benefits that the brand gained from using its Messenger chatbot:
Business is now booming to the point that DECEN has opened its first physical store. However, the brand will remain strong in its focus on eCommerce.
- Increased sales. Previously, the brand's sales efforts were focused on expo shows, but now they use Chatfuel as a 24/7 eCommerce solution. As a result, 80% of their total sales now come from the chatbot.
- Generated more warm leads. The brand ran a Facebook post giveaway, which doubled monthly sales, generated nearly 4,000 qualified leads, and added 1,000 subscribers to its MailChimp list, thanks to the JSON API plugin.
- Gained social proof. The bot messaged entrants who didn't win, asking them to leave a review. This resulted in 100+ glowing reviews in just a few days, which has made it easier for the brand to sell.
Business is now booming to the point that DECEN has opened its first physical store. However, the brand will remain strong in its focus on eCommerce.
Results: 80% of total sales and 98% of customer inquiries were automated, 2x monthly sales and 4K qualified leads were generated, 100+ positive customer reviews
FEATURES USED
Automated responses to FAQs
The DECEN team built an FAQ functionality into their chatbot to help with customer inquiries. They included the most common questions plus informative answers and made them easy to identify with emojis.
Comments autoreply
DECEN created a post on Facebook to announce a giveaway of one of its most popular cribs. To enter, expectant mothers had to leave a comment with the month their baby was due. The bot then messaged all commenters, engaging even those who didn’t win.
COUNTRY
México
Gallery cards
The furniture pieces DECEN sells are beautiful, so they took advantage of the aesthetics of their products in their chatbot. The team used gallery cards to display eye-catching images of different products and included details and a link to shop for or share each one.
'I’ve tried other chatbot platforms and I still find Chatfuel the most useful, reliable, and easy to work with.'
— Omar Cortes, founder of DECEN
DECEN implemented an innovative functionality with common questions and informative answers that are easy to identify through expressive emojis. With this technology, the chatbot handles customer inquiries efficiently and effectively.
How DECEN used Chatfuel
Responding to customer FAQs and comments on autopilot
Next, DECEN announced a giveaway of one of its most popular cribs on Facebook. Expectant mothers were encouraged to comment on this post with their baby's due month to participate. The bot then messaged all the commenters, engaging with them even if they didn't win.
DECEN incorporated the beauty of its products into the chatbot. To showcase its furniture pieces, the team has used gallery cards, which display visually appealing images of different products. Additionally, DECEN has included product details and a link to shop or share each item.
Displaying eye-catching product images
Fuely AI is an automation tool for maximizing your business efficiency. Created by Chatfuel, it can work with Instagram, Facebook, WhatsApp, and websites.
With ChatGPT powering it, Fuely AI can manage tasks such as FAQs, customer support, and comment responses. This allows you to focus on other important tasks and saves valuable time.
Even if you're not a technical expert, Fuely AI is easy to use and designed to be accessible to everyone.
Take the first step today and experience the benefits of having an intelligent AI assistant by your side.
With ChatGPT powering it, Fuely AI can manage tasks such as FAQs, customer support, and comment responses. This allows you to focus on other important tasks and saves valuable time.
Even if you're not a technical expert, Fuely AI is easy to use and designed to be accessible to everyone.
Take the first step today and experience the benefits of having an intelligent AI assistant by your side.
Hire Fuely AI assistant to handle customer interactions and improve your business
