TheCULTT

TheCultt is a small and enthusiastic team with a strong connection to its audience. The audience is split into two groups: sellers who shape the brand's collection and customers who come for an excellent shopping experience.

The owners stand for reuse and sustainable consumption, but they select only valuable accessories that are still fashionable. Shoppers often buy particular products and support people with the same values at the same time.

However, TheCultt had two main problems: communication with customers took too much time, and the team lacked the resources to launch new activities, even though it had plenty of great ideas that could bring more leads.

TheCultt's owners feared losing the personal touch in every customer message. However, they decided to automate all routine tasks to free up resources and test something engaging and unique to generate more leads and sales.

First, TheCultt launched a contest without advertising. It brought almost 1,000 conversations per month and about 300 participants.

Then the team decided to run ads and got exciting results: 450 people received a promo code, and 170 of them made a purchase within the first 3.5 months. Conversations grew by 47%, and the cost per customer acquisition (CAC) stayed under $2.