Prashant Bajpai

Platforms

<p>Ten years from now, if there’s one thing we will remember chatbots for, it will be for helping you shift from the era of hard work to smart work. According to a study, chatbots are already resolving customer queries <a href="https://bloggingwizard.com/chatbot-statistics/#:~:text=The%20global%20chatbot%20marketing%20revenue,over%20the%20next%20few%20years.">70%</a> of the time without human intervention.</p>
<p>So the automation wave isn’t just another trend. It’s the future for any business that wants to scale up without burning through its cash flow or burning out its workforce.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/636e039218e57414f8439653_9e6651f472dfeeaeb8934d73ea97b6057a720959f0e27f98084a7729db7dccbf8879ed4417e0bc7c7b0545a0be6394acc0536425041f13a4cb96f5166c36ce4b39fcecc45bd65402b3d6dc2afcbc90fd0bd8ebcda3a56b850c693d97d1ccfd2ccdcea00b.png" height="2234" width="800" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAAECAIAAADAusJtAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAGUlEQVR4nGNgEDRiOPv/P8Opn/8ZAjtXAQAySgdVsdoRtwAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>5 key chatbot insights for the future.</figcaption></figure>
<p>However, a chatbot isn’t a guaranteed ticket to success if you don’t pick the right type of chatbot to support your business.</p>
<p>This article will help you understand the five main types of chatbots available and the services they can automate for your business.</p>
<h3><strong>What is a chatbot?</strong></h3>
<p>A chatbot is a software tool to conduct automated conversations with humans through an interactive interface on live messengers like Facebook, Instagram, WhatsApp, as well as SMS and voice. It can simultaneously engage with a hundred customers or a million of them to resolve their queries instantly.</p>
<p>Its primary purpose is to take over all the mechanical productivity-killing tasks at work and free you to take up essential tasks like strategy and optimization (or just getting more time to do what you love).</p>
<h2><strong>Five types of chatbots you should know about</strong></h2>
<h3><strong>1. Button-based chatbots</strong></h3>
<p>These chatbots present answers to customer queries through a basic menu format. You can set up a list of the most commonly asked questions and assign replies that users can access by simply tapping the relevant button. Then, the chatbot taps into the knowledge base you program to pull up an answer.</p>
<p>Although these bots can’t take care of more flexible and specific queries, they can still take care of <a href="https://thrivemyway.com/chatbot-statistics">80%</a> of routine queries.</p>
<p>Most times, customers don’t even know where to begin when it comes to navigating your website. That’s where a support chatbot can shine by giving them a welcome FAQ with buttons to initiate their engagement with your brand.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/636e0392b0633059435d6399_fbc9d3466d7e03eec640092fd4bc182d778e340e98a50c7aa25a8bf5b8f2415c0893d4d161a04b9008348cab40117071e22ef5f91e446c85b62e91da29f576f38dce6b8a6ea8d69aa6d2bd618470d19216c859a4664acab5a4a97dbe5b64601cb2d51758.png" height="688" width="494" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAM0lEQVR4nAEoANf/AAZFYgANNRpTcgDm5+jIzdHf5ecA/fv78PLz7O7vAPHy8vf39/v7+qw9GtD1nqOUAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A button-based welcome FAQ chatbot.</figcaption></figure>
<h3><strong>2. Keyword recognition-based chatbots</strong></h3>
<p>A keyword recognition-based chatbot is a more flexible version of a button-based chatbot. When your customers send a query, it identifies relevant keywords and gives them the necessary response.</p>
<p>For example, let’s say your customer asks 'Where is your store located? ' you can teach your chatbot to recognize keywords like 'location' and 'address' and respond with your store address details.</p>
<p>Set your chatbot’s AI to respond to exact keyword matches to avoid incorrect responses. You can set similar keyword matches so that your bot recognizes other words or phrases for the same query. This helps you avoid losing precious leads just because they made a typo or used different words in their question.</p>
<figure><div><img alt="keywords.png" src="/cms/static/blog/636e039361df29b857925af1_20df25ce94d3fd71ea9c4cc25816b89a731fa473f5f389a9b33c7af597016979058d7f48fc4ba88f95e7226955ee9a369449b5854bbf2c2bd0208184a007766611c0303d749f88a7ec2fcf2dc1b45156ad115e3a084460cbf166030d7766e70d1c65170b.png" height="620" width="1131" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AK25xQMFCXp4eO3z+gDg4+iys7Ta2tr39fS6OBCzjkeVlAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Setting up your chatbot’s keyword groups on Chatfuel.</figcaption></figure>
<h3><strong>3. Rule-based chatbots</strong></h3>
<p>Rule-based chatbots are one of the easiest ones to launch, needing minimal investment and zero training with datasets. They follow a set of predefined rules to resolve support queries. But if the user deviates even slightly off script, your chatbot won’t be able to help them.</p>
<p>They are best used to give the most basic information about your business and hand over the conversation to a human agent for further queries.</p>
<figure><div><img alt="13.50.28.png" src="/cms/static/blog/636e03929b355b3cd74b691f_8826e09e02a14d9e6ebe448f0cf56c61b7f15b925483765cf2b32af9a553289791f571d4f2c6ebc26f13c39fda02790644f78bcae5beca090edc43c5d395c3d4a7c95ded45813d9aa554e2819d4237d55a325112c851b0e2fdfe469bfd3fb420e74c47bb.png" height="1262" width="2757" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/AAcRHP38+crKyt/c3QAACBb////V1dXg4eO/JRBboF7XPAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A rule-based chatbot to collect user feedback created through Chatfuel’s drag-and-drop builder.</figcaption></figure>
<h3><strong>4. AI chatbots</strong></h3>
<p>What makes a chatbot intelligent is its ability to learn from its past interactions and improve its responses.</p>
<p>With Natural Language Processing (NLP) and Machine Learning algorithms, your chatbot will start to remember conversations with specific users to learn and grow. Your automated conversations will become more natural and more human.</p>
<figure><div><img alt=" 2022-11-09 в 13.40.32.png" src="/cms/static/blog/636e039318e57414ab439658_1d7fd846e3bbbecce84f225bb5b64b108f824b0d793c3edb8c18b83c38334e5323ef77901b67a167f6a75c51c291663a20f2d78590c623ea93fd087e63732a438038760dc882663794875d3a46b5c3aab58e3ad5afc79363a00281681a68a8d7376ceb06.png" height="1267" width="1545" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/ACYmJ8HDxGRiYTY8PAAgFQeUiYL4+Pjx+P0AWVhXwb++zM7Ra3V7SLgTRpPxwcAAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>A bakery using an AI engagement bot to teach customers how to cook a recipe.</figcaption></figure>
<p>It does take more resources to build and train an AI chatbot compared to rule-based chatbots.</p>
<p>The bigger and more diverse your dataset is, the more intelligent your bot gets at personalizing responses. So, organizations that already have a lot of user data will significantly benefit from them.</p>
<p>You can’t really understand user intent fully without accounting for user sentiment. AI bots analyze both the content and context of your customer’s query before responding. In other words, they identify your customer’s current emotions to react naturally. That’s why they are also widely known as contextual chatbots.</p>
<figure><div><img alt="sentiment-scoring.png" src="/cms/static/blog/636e0393ef41c9f0f6fcd276_e8ddfe5bc8f0846ef17740939de38d8e4b866b2d52d6705e85a7fc282b32f2907e387e3555c91bb2ecdd41c636eac98c8e099c4ff69ac1d7402ff5f7e15b988cd2bd5bed253e844f4d57e41af1f40e9bc3fe3f1b3abd85f49eb8d4860ce415853a93822c.png" height="388" width="672" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNg0HBkENdiULJiCMxmOHL4UEFe7oIFCz7++Q8AUl0KIzlECbcAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>A chatbot detects user sentiment by analyzing the phrases used before responding.</figcaption></figure>
<h3>‍<strong>5. Omni-channel chatbots</strong></h3>
<p>Omni-channel presence means your brand keeps track of your customer’s engagement journey with your brand across all channels and devices. A <a href="https://www.omnisend.com/blog/omnichannel-statistics">study</a> showed that omnichannel marketing could boost purchase frequency by 250%.</p>
<p>It’s not unusual for a customer to initiate a conversation through your Instagram account, book a demo through your website live chat, and send a few emails before purchasing your product.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/636e0393c3c481928713c04a_ad53a4952d7529b1e061960162814b467103cc777f64f21cfcd31fa64f3befa9a56ac0c1ed6c8b534e47ae5e1a6fb15dda5fff8f6f2da9072966d8a61abdc47db360d60335fb629bda47570e6976f61972c3a9e10f2b808ff4ba9ff57e97855249cedbd9.png" height="815" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAMElEQVR4nGOQn7LJevomt4w2Bj5dBr15uzf9/r/z8gcGsxAGhtpZOrlduhHlDNzaADrNDv7N5wCwAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Omni-channel presence - digital channels and live agent channels.</figcaption></figure>
<p>Imagine how troublesome it’ll be to fill in your details and requests across all these channels again and again. That’s why your chatbot should quickly identify your customers across all channels and provide answers that help them pick up where they left off.</p>
<p><strong>Build any type of chatbot you need on one platform</strong></p>
<p>Now that you picked out the type of chatbot that fits your business, you may be wondering how long it is going to take to build and launch it. With <a href="https://dashboard.chatfuel.com">Chatfuel</a>, you can create all five types of chatbots without any coding experience and cover many of your channels of engagement.</p>
<p>Try out our wide selection of <a href="https://chatfuel.com/templates">chatbot templates</a> covering every major industry and use case, which can be customized to set up your bot in as much time as it took to read this article.</p>

Each chatbot offers a different level of automation. Find out about the 5 main types of chatbots and which one fits your business needs.

Five types of chatbots you can build using one platform

Ion Rotaru

<p>2022 is coming to an end, but the Facebook updates keep coming. This October, Meta announced changes to Pages, Instagram abuse handling, Groups, and the Feed. And we’ve even seen a product release — Meta Quest Pro.</p>
<p>Keep reading to find out about the most important Facebook updates in October 2022, with quick summaries and links to the original articles where you can read more.</p>
<h2>New Facebook Pages experience</h2>
<p>To make it easier for businesses to connect with their customers, Facebook made some changes to the Pages layout this month.</p>
<p>Expect to see:</p>
<p>✔️ A simpler layout;</p>
<p>✔️ Easier navigation;</p>
<p>✔️ A new Professional Dashboard that makes it easy to manage all activities;</p>
<p>✔️ A dedicated Feed that allows you to seamlessly interact with customers.</p>
<p>At the same time, Facebook gave us a guide on how to get the most out of this new Pages experience.</p>
<h3>1. Set your profile up for success</h3>
<ul>
<li>Complete your profile with basic information.</li>
<li>Customize your page with an action button, pin posts, shops, events, and a Featured section.</li>
<li>Assign admins to help you manage the page.</li>
</ul>
<h3>2. Grow your audience</h3>
<ul>
<li>Invite family, friends, and customers to like your page. Use the Invite Friends feature.</li>
<li>Keep track of performance with your simplified insights tab in your dashboard.</li>
<li>Re-purpose posts that perform well as ads.</li>
</ul>
<h3>3. Improve your content</h3>
<ul>
<li>Schedule posts when your followers are most active.</li>
<li>Use relevant hashtags.</li>
<li>Use the Get Message action button with posts to encourage people who view your content to contact you.</li>
</ul>
<h3>4. Engage with your customers</h3>
<ul>
<li>Use the Feed dedicated to your business to engage with customers and other businesses.</li>
<li>Reply to comments and participate in conversations as much as possible.</li>
<li>Engage in other groups with your business account to help build connections.</li>
</ul>
<h3>5. Keep your account secure</h3>
<ul>
<li>Set up 2-Factor authentication.</li>
<li>Use moderation tools to foster positive conversations.</li>
</ul>
<figure><div><img alt="Screen_04 (2).png" src="/cms/static/blog/6369aec747f825e726d6332f_dd1aa0f8726c94317c424d7cbfd59109e61f6b822a2053422d4ef9b33c70f2ff355dcdae81dbe1383276b78870472b9240c5b3e36ae006cd8a6bf621ade85958379d09cef8eb0f807c0351779f5290d914905131e0ecd422be540cba55f31262275b623e.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AClJDImahvb6///r6gB2lZXv9/f//fEGBgbFoQ9nHWUyWwAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://www.facebook.com/business/news/facebook-pages-experience" target="_blank">Source</a></figcaption></figure>
<h2>New Facebook Groups features</h2>
<p>In a continued effort to improve how Facebook users connect over shared interests, some changes to Groups have been introduced this month.</p>
<p>Here’s what those changes consist of:</p>
<ul>
<li>Reels can now be posted in Groups;</li>
<li>New Group profile options, such as an About Me section and an indicator of whether you’re open to messaging;</li>
<li>New features for Group admins that allow them to build culture easier.</li>
</ul>
<p>What do you think about October’s Facebook updates so far?</p>
<p>Keep reading to find out about changes made to the Facebook Feed, changes on Instagram, and Meta’s new VR headset.</p>
<h2>Get more control over your Facebook Feed</h2>
<p>Facebook now gives you at least some control over what’s shown in your Facebook Feed.</p>
<p>Typically, machine learning algorithms determine what content appears in your feed. These algorithms are good. Too good, as it turns out. From a business perspective, algorithms are great. They keep you engaged and active. But sometimes, this is done by pushing divisive, extreme, or even false content.</p>
<p>To balance some of that, Facebook now allows you to select ‘Show more’ or ‘Show less’ on the content that’s shown to you. Facebook will ask you this periodically directly in the feed. And soon, you’ll be able to do it at will by clicking the three-dot menu on posts.</p>
<figure><div><img src="/cms/static/blog/6369b57a04b5b03cf1e8a8cd_FB updates gif 222.gif" loading="lazy" alt="" height="642" width="700" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/10/new-ways-to-customize-your-facebook-feed/" target="_blank">Source</a></figcaption></figure>
<h2>Changes on how abuse is handled on Instagram</h2>
<p>This month’s new Instagram updates help users better handle abuse.</p>
<p>When you block someone, you now also have the option to block other accounts they may have. That way, they can’t circumvent the block and get in touch with you from those accounts. This is in addition to last year’s update, where Instagram made it possible also to block new accounts created by someone.</p>
<p>Instagram’s Hidden Words feature sees some changes as well. Updates include:</p>
<ul>
<li>New languages (Farsi, Turkish, Russian, Bengali, Marathi, Telugu, and Tamil);</li>
<li>The option to now cover Story replies;</li>
<li>Filtering improved to cover intentional misspellings;</li>
<li>Better filtering for scam/spam message requests.</li>
</ul>
<p>And finally, Instagram is expanding their use of nudges. This feature encourages users to pause and think twice before commenting or sending a message that might hurt someone.</p>
<figure><div><img alt="Screen_04 (3).png" src="/cms/static/blog/6369aec8e696f0123a32bc92_3eeafb6c68d22f249ff1867b05a112f37e0293cad306963d13c72c1ecc6553b532f3fe707221f6ef2a87a9a85abc732dccf5f86c5a968eba6a1839e3a7b85cf55dd912a50b540b70d34b07142986c707ce85324201d3ffef7839a862c9ba1441b08cecb9.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOwtrZesGDRug0bGBkZGRwcHG7fvvvh0ycuLi4AiJUK6n2TLBsAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/10/protecting-people-on-instagram-from-abuse/" target="_blank">Source</a></figcaption></figure>
<h2>Product release: Meta Quest Pro</h2>
<p>At the virtual Meta Connect event that took place on October 11, 2022, Mark Zuckerberg unveiled Meta Quest Pro. Previously kept under wraps and only referred to as ‘Project Cambria’, this new headset brings the company that much closer to their dream of broad adoption of the metaverse.</p>
<p>If you want your own shiny Meta Quest Pro headset, you can order one on the <a href="https://www.meta.com/quest">Meta website</a>. Just make sure you’re sitting down before clicking on that link, because the headset comes with an eye-watering price tag of $1,499.99 USD.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/6369aec8a69803cdabf909f7_18567ba24fd5bf861456a0b85f726d55e8db1392dbe7e7404415df4b07ca0a1b0313b22ffb78676c4967a3462f5118687c2463e1cb794b9aadf26e5814b58cffe097b1bd9452fc3046e4dfa117f56885c79a21d7950dc626787d6accd930284c1e16080b.png" height="697" width="1560" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGPY1Jj8//Gh57vn/P94miHZUkuJT1iagWFpUQoAvrUL09Ut0D0AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/10/meta-quest-pro-social-vr-connect-2022/" target="_blank">Source</a></figcaption></figure>
<h2>Increase your return-on-investment (ROI) on Facebook and Instagram</h2>
<p>As a business owner, you’re probably already busy running your business. You’d like to do many things, but you just don’t have the time to get to them. One of those might be using Facebook to generate more business.</p>
<p>But what if you can do it on autopilot? At Chatfuel, our software does exactly that. You can create a chatbot and connect it to your Facebook and Instagram, and it can do the following for you:</p>
<ul>
<li>Answer FAQs;</li>
<li>Make bookings;</li>
<li>Qualify leads;</li>
<li>Reply to comments;</li>
<li>Give out promo codes and much more.</li>
</ul>
<p>This is all 100% safe. We are an official partner of Meta, and 7+ million customers use our product. Brands include Adidas, Netflix, Visa, Nivea, Lego, and more.</p>
<p>Learn more and <a href="https://dashboard.chatfuel.com">get started now</a> with a free trial.</p>

The essential Facebook updates in October 2022 with quick summaries and links to the original articles where you can read more.

Top Facebook updates in October 2022

Features

<p>If you stumbled upon this page after Googling “how to make a chatbot,” you’re not alone. A 2022 study revealed that <a href="https://www.drift.com/books-reports/state-of-marketing-ai/#Executive+Summary">63%</a> of business executives felt that lack of AI education and training was the biggest barrier to adopting chatbots. Furthermore, 81% admit their organization has still not developed any AI-focused education and training.</p>
<p>The good news is that this article will help you build a chatbot from scratch — free of cost without any AI training or coding knowledge required.</p>
<p>Let’s get familiar with the basics of a chatbot before we start building one.</p>
<h2><strong>What is a chatbot?</strong></h2>
<p>A chatbot is a software program that automates conversations initiated through a live chat. It can instantly resolve customer queries that don’t need a lot of human oversight and free up your resources to enhance your productivity.</p>
<p>You can deploy a chatbot to cover all your customer interaction channels on your website, Instagram, Facebook Messenger, WhatsApp, and mobile apps.</p>
<figure><div><img alt="Копия Chatbot-Adoption-Statistics.png" src="/cms/static/blog/636345997b868a63df7728a8_e0dbee6598c80688d840b0a5e04ccc2c025d689ab203b63119f1e501d2a460aa498b62b40d71fa249a66d9d5af82000ec60ddfd3c58f38d8c6095ba1e16cc5d32c0d54e130a0e1fa8d87783179b059fedc42e15dfa04284a874ee9e3af48c56f6983809e.png" height="473" width="671" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ADi3yC2yxInX4u78/wAABDkkSXKdp7/u9fsAkmCBl2GDo3qW/Pr/nh4WGUBLaSoAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://thrivemyway.com/chatbot-statistics/">Key chatbot adoption statistics.</a></figcaption></figure>
<h2><strong>Types of chatbots</strong></h2>
<p>The use cases for chatbots are countless, but fundamentally, there are two main types of chatbots offered by software developers today:</p>
<h3><strong>Rule-based chatbots</strong></h3>
<p>Rule-based chatbots are the easiest chatbots you can build. They resolve user questions by sending them a pre-programmed answer matching their inquiry.</p>
<p>However, there’s no room for flexibility. If users deviate even slightly from the trigger keywords, your chatbot won’t be able to send the correct answer. There’s no scope for them to learn from the data gathered through customer interactions either.</p>
<h3><strong>AI-based chatbots</strong></h3>
<p>AI-based chatbots use artificial Intelligence and machine learning to make every interaction as accurate and personalized as possible. Some are so advanced that it’s hard to tell the difference if you’re interacting with a human or a bot. For example, once the user sends a question, the chatbot evaluates the user intent, asks more questions if necessary, and pulls out the most accurate answer from the decision tree.</p>
<p>The best part is your intelligent chatbot gets more intelligent with every interaction. This is because it keeps learning from your customer service database to give them accurate answers in a more human tone.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/636345988c6f16371ae17ca7_ff06aa9d5872466027df5e5587161d9e3b7b75408a7ed078a959f44ac03b83cd5510e427d0b004fb1f374be149e5d77f56d74c8f6e4df616889d02fa411d3c2fd2aca9926395c7445285e35ae684b7792c6c0865280a78b3220e4eec0b7d63c0aa737f2c.png" height="839" width="750" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAPUlEQVR4nGP49PN3bllDZkH147efGL58//3n+6fHjx89ef2Roap/jntSWVnntPkbdjKEFzWo+aUyCOsAEQB6BByUh4f7sQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Rule-based vs. AI-based chatbot.</figcaption></figure>
<h2><strong>How to create a chatbot from scratch in five steps</strong></h2>
<h3>1. Understand your goals and set a clear purpose</h3>
<p>It doesn’t matter how good your aim is if you don’t know where your target is. So don’t jump on the chatbot bandwagon without asking yourself these questions first:</p>
<p>- Which workflows do you want to automate?
- How much time and money do you expect to save?
- Where do buyers need the most help on their journey?
- What does your average customer profile look like?</p>
<p>Whether it’s a chatbot for marketing, sales, or customer support, you need to get specific with your goals to make it effective.</p>
<p>The more specific and clear your goal/call-to-action is, the more measurable the success of your chatbot will be. For example, some of the popular chatbot goals include:</p>
<ul>
<li>Generate 10000 webinar registrations.</li>
<li>Get 100 daily eBook downloads.</li>
<li>Send a welcome promo code.</li>
<li>Bring your average customer response time down to 2 minutes.</li>
</ul>
<p>If you’re still struggling to pin down your chatbot’s goals, here’s a smart checklist you can follow:</p>
<figure><div><img alt="goals.png" src="/cms/static/blog/63634598e9afcd7b32c60fc8_803e0aecb9b0a008c46f35eebdd0d672dd47601c8f5d329acd5e8248c9d5f2b61291b042fe11ed7c8dadad17130fd89a347e5d313da4735cd09b23172be40a354a228954d5847d5b6500159501e61c45b84931bd27f6caf486ad1456cc5f7ed26c01f537.png" height="432" width="647" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/AIpxmYhwl5F5n//w/wAkAC0yCTtFHk29nMIAgmmSgmmSf2eP9OD/WwISj6YszrIAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>How to set your chatbot goals.</figcaption></figure>
<h3><strong>2. Choose your chatbot building platform</strong></h3>
<p>Most businesses hesitate to take this next step. You don’t know much about the time and money it takes to build a chatbot, how to train your team to manage it, how seamlessly it can work with your current integrations, or how many languages it can respond in. So we’re still just scratching the surface when it comes to the questions you have on your mind.</p>
<p>Ultimately, it all comes down to this concern — how simple is it to build, and how much can it simplify your work?</p>
<p>You also need stability and security to make simplicity count. If you’re giving a platform access to your critical business data and operations, it’s important to find a reliable option. Chatfuel is an official partner of Meta, which means your data is in safe hands.</p>
<p>That’s where a chatbot building platform like Chatfuel gives you the edge by demanding minimal investment in exchange for maximum efficiency. You can use the drag-and-drop bot builder to test and launch your solution across your preferred channels, all within a few clicks.</p>
<p>Chatfuel isn’t just limited to building basic rule-based chatbots. You can also integrate leading AI from Google and Chatfuel with Dialogflow to <a href="https://www.janis.ai/docs/chatfuel/index.html">build intelligent chatbots</a>. As a result, you can easily get the same value instead of building one from scratch using complex frameworks like Salesforce Einstein, IBM Watson, or Oracle Bot Builder.</p>
<h3><strong>3. Map out your conversational flow</strong></h3>
<p>Chatbot builders can give you every feature you’re looking for, but what’s more important is knowing what your customer is looking for.</p>
<p>If you’re building it to support your marketing, sales, or customer support departments, ensure they’re fully involved in this process. That’s how you can map out your conversational flow that converts.</p>
<figure><div><img alt="decision-tree.png" src="/cms/static/blog/63634599adc09d11300b41f9_945aa27fe4747c797fcd9829e18eb2f7a2e1c81ffede3bf379ea63d0138ac97c6bb89d5b777f92fafc42ca661dea003652b737f2b3bf6b8c7b63b0198815d31b8314e4ee319fc5178297285d52bff16062e69a5f68daae8f8e4906650906a19538335455.png" height="2074" width="3746" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGPoOfffPj7TOjiKQcKIQS+l2SG/btGr/7t+/QcAh/QME7GD6BEAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>A sample conversational flow map.</figcaption></figure>
<p>Your customers have unique questions at every stage of the buying process. And your team can help you list the most common questions and the best resolutions for each.</p>
<p>For example — a user who doesn’t know much about your product would be thinking about these questions:</p>
<ul>
<li>What product or service are you offering?</li>
<li>What problem will your product solve for them?</li>
<li>Why should they purchase your product?</li>
<li>What separates your brand from your competitors?</li>
</ul>
<p>On the other hand, a user who is interested in your product and evaluating it further would need answers to these questions:</p>
<ul>
<li>How can they trust you?</li>
<li>Is there a detailed guide to using your product?</li>
<li>Can you provide any testimonials or case studies?</li>
<li>How quickly can you deliver it?</li>
<li>Can they book a consultation with your team to get a customized solution?</li>
</ul>
<p>The more you think by putting yourself in the customer’s shoes, the more engaging your conversational flow will be.</p>
<h3><strong>4. Build your chatbot flow</strong></h3>
<p>To access Chatfuel’s free bot builder, you must connect your Facebook Page account while logging in. You can also connect your Instagram account once you’ve logged in to build your chatbot.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/635b8a0a5ff5f8da04d44e3e_8a30a71643e2e3dfbaabe696e2acc8a20acdbd932d85dc52fc240067ca242c9c0d966d27d3c5ff0e24b145f2aae92ce3cb8a8a6fef21b4d7d099f55f6a6d35d8e8e680fa2db7abb670f6a81040689311afb9a9fd95e8664e4b4c418e2b5b482cccb205cd.png" height="431" width="703" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGP4////qvWbmzsn/P//n+H////SWmYMIopADgDoARBNuGvQogAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A safe one-click login to your Chatfuel dashboard.</figcaption></figure>
<p>Let’s say you want to build a simple FAQ chatbot for your Facebook Business Page. Go to the Automation tab in your dashboard and click the '+' sign to add a new Messenger flow. This will open up the visual builder, where you can design and simulate the conversation scenarios you had mapped out earlier.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63634599e77ccd2aa600cc3b_8321cd3ded7506a2a86ee344428af9dfab5718ceadf6a0b77860d2b5087ab69960af06e80822e9ab068869493ce45de96a44087ac61d48f4898f6c53a9e3ced055023b22be08d906fbe92fade0bc2ea3ae11a62c3c02f0b693e23a7c054efe99cf69d5b9.png" height="895" width="1911" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AAAEGP7//+Xj5Obm6AAMERv////d19LX0c7FzxCqvBFlmgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Create a new Facebook Messenger flow.</figcaption></figure>
<p>It’s time to choose an Entry Point for your new flow. An Entry Point is the channel your user comes through that triggers your chatbot into action.</p>
<p>For example, if you want your FAQ chatbot to launch as soon as someone messages your Facebook page, you need to select 'Facebook Page' as your Entry Point.</p>
<figure><div><img src="/cms/static/blog/636349ea0bc1a7840541e984_EEEPPP-min.gif" loading="lazy" alt="" height="1080" width="1920" placeholder="blur"></div><figcaption>Choosing your chatbot’s Entry Point.</figcaption></figure>
<p>Let’s start with the chatbot FAQ welcome message flow. Next, you can navigate to the highlighted blue button on the middle-right side of the builder.</p>
<p>Then, in the drop-down menu, select Collect User Data → Answers.</p>
<p>Set up a Welcome Message followed by the 'Add Quick Reply' and update the options your users usually request.</p>
<figure><div><img alt="bot-building-1.gif" src="/cms/static/blog/6363459a978d654a8c69d392_beab84d114c0b090a378bb4bdcbf0b4d1edc44adb9d2c586943f18ac1ca528149203ffde752290d99546cd1767f4cbc259c7314b575edf3c3502994ec5f876f14bbcee49be33c5650440cbb104a6415c83b479e9ce46969510214b812f5aec3ccf24bfe0.gif" height="862" width="1920" placeholder="blur"></div><figcaption>Setting up the welcome message for your FAQ chatbot.</figcaption></figure>
<p>Similarly, you can add new blocks that lead to the specific information requested by your customers.</p>
<figure><div><img alt="final-bot.png" src="/cms/static/blog/6363459aadc09dfefa0b4206_ff231c5a642937a6f2476b51b4ef311da4275665a19f1798cf5c7bc0e903dfd435c43a2305610b02ea8188c81e28438be179e2882644647188bc6d7eccb2eea12b72e51704ec91d74f215b6d9436b9d5d55ce506bb1d031b55eedf0f4bbccdbd4e73e8fa.png" height="907" width="1907" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABJ0AAASdAHeZh94AAAAJUlEQVR4nAEaAOX/AAMOG////9bW1uLi4gAAAhH////Y2Nje3+DCSRCHtaZMpgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Your FAQ conversational flow is ready.</figcaption></figure>
<p>You can set your Entry Point to active and test your flow inside the builder itself. It’ll help you know exactly how the conversation flow looks from your customer’s point of view.</p>
<h3><strong>5. Train, test, and optimize</strong></h3>
<p>It’s important to test your chatbot on your website or social media page with a small group of users. You can enjoy up to 50 free conversations if you’re using Chatfuel.</p>
<p>We know simple rule-based chatbots don’t need to be trained with the data you collect. But if you want to offer smarter and more flexible conversational flows through the data you collect, you need to connect <a href="https://www.janis.ai/docs/chatfuel/index.html">DialogFlow</a> to Chatfuel.</p>
<p>The Analyze tab will help you track the success of your chatbot by measuring engagement, user activity, and retention rates. You can use this data to fix communication gaps in your flows and keep customers happy.</p>
<figure><div><img alt="analyze-tab.jpg" src="/cms/static/blog/6363459adcbdd310447b94e2_49e2f63fe869d23626baea12e5cbc50bfc9dddf72f49e4c7b552196cf6295b0f2f01aadbb92af9b485ae2ff5de77208319ef244228f83c587dccea4f98ffa2f7c6d62ce2845d9e01b559c420428d34ee94d36ce03c53fa41b6baed136783c4948ab1fa40.jpeg" height="1251" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAALUlEQVR4nGN4/frNnn1HGlp6Glp6GNo6evKKyqdMn71t524Gd59gSXm1Q2AAAK4IFNL2jIvjAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Measure your bot performance through the Analyze tab.</figcaption></figure>
<h2><strong>Examples of chatbots</strong></h2>
<p>If you’re looking for some inspiration, here are a few successful chatbots implemented by businesses like yours that took their conversions to the next level:</p>
<h3><strong>For lead generation</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/6363459a769fbfbaf53193a1_2a04cad2887d93787bcebf2d7e7b829748101105792b0c97cd7acba3d71d69a24b1023226fe6519ff8702e67691c74ec262f3e7bfd2c0c4a5eb0f8ba7ac8226d7d8b72fb3da827e3cedbd0557507f95a0e4a59baa32aaa2eb58ae4e9f9c64494269d01ba.png" height="1454" width="724" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAJ0lEQVR4nAEcAOP/ADc6PgAOHQDc3t/V3OMA+fv+pLXFAKSqrnuKlrNiDq/Vp2sQAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A chatbot that fast-tracks your lead generation.</figcaption></figure>
<h3><strong>For collecting applications</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/6363459a2a80d51d9e5065ad_29303278ad137ffb4c4c047ec1d5cda74e956a2595177d0dcb71f3acb428ff45d2db630eb94ccbb2a38624182c16d3bc2c8a43c93624ff386a7186b79db80ce9683631e90e2d3262b86d00bf3bb37901d993803be321627cc0ded5f2a485cc4e5ebb72fc.png" height="1454" width="724" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAJ0lEQVR4nAEcAOP/ADEzNgAPHAC4ubm9wcUA////+fr9AJ+hpH2IkKuPDpmAJn3dAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>An insurance company's chatbot for collecting new applications.</figcaption></figure>
<h3><strong>For targeted ads</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/6363459a9d816553c8c4b8b6_f3773c14848428d04578dc8026f8e8dc7ab4074058755d8b4767f78954b2cd048f1a6fde9564c9260ddb8f3d93b17ecc442f554d016d8d8fdd4b93989f6f075cc92d514f4e3522b680125a9cf989896a1cf7f8a55861281b115583f3ffc2c7cf260175b0.png" height="1454" width="724" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAJElEQVR4nGMQEBRUUlFluHvv/odvvxnqKopFJBUYyiuqCvLzAIuACoWh/XXFAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A recruitment agency using a chatbot for targeted ads.</figcaption></figure>
<h3><strong>For managing customer feedback</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/6363459b39de9744f7641856_c0180b15009d2ab030078af15bec71bf486ed3256b0794ce29419fe7be6f1e4de841f64dd8d56a5bc4f83ff07b1996cca5ab40c2c35ba3c6f128966b039c5bb685662e9d5f244dfd7fbb3a473ad8bed45acbbb14a32483a62abb482f9210a010cd71cf73.png" height="1454" width="724" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAJUlEQVR4nGMwMbNhEZBnqGmeVtu+iOHv378v331jWL563azZ8wCX8Q2sElJF5QAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A chatbot to manage user feedback.</figcaption></figure>
<h3><strong>For product recommendations</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/6363459b2a80d52a375065ae_5da28edd5e5bb874fc26ec2b49b9276d6d7bd5cd5269c31c0214b0b65e3da0a9631d94b6ad8654a47b1f6984f96013961e3fee5d34918c5f1c8de9093ddaf39a164ff54b54fdfb0eaffc07e71444fd5030764150e315993332aee212595d118e53c3e1d8.png" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGOQlVdgYBVkuHvv/omL1xnef/h46NwthpLyytbufgClOg26sA6R4QAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A personal shopping assistant chatbot.</figcaption></figure>
<h2>Become an expert chatbot builder without any expertise needed</h2>
<p>Chatfuel is one of the largest no-code chatbot builders in the world. It minimizes the number of clicks it takes from build to launch your chatbot.</p>
<p>We showed you a step-by-step guide to build one from scratch in this article. But you can do it even faster by trying our <a href="https://chatfuel.com/templates">free templates</a> to fit your use case perfectly.</p>
<p>Sign up for a <a href="https://dashboard.chatfuel.com">free trial</a> today.</p>
<figure><div><iframe allowfullscreen frameborder="0" scrolling="no" src="https://www.youtube.com/embed/xr8kmZ-oG_8" title="How to create a bot: Chatbot online builder for website / Facebook / Instagram automation"></iframe></div></figure>

Learn how to build a powerful chatbot for free in five simple steps. No coding knowledge needed.

How to make a chatbot for free: a step-by-step guide

Katie Ranaraja

Ecommerce

<p>Imagine that you have an assistant that handles up to <a href="https://thrivemyway.com/chatbot-statistics">80%</a> of all standard simple questions and communicates with prospects 24/7. With a chatbot for eCommerce, such an assistant is affordable and simple to implement. And it’s a perfect time to get started with automation if you haven’t yet.</p>
<p>Chatbot transactions for eCommerce shops are projected to amount to $112 billion by 2023, per an estimate <a href="https://www.juniperresearch.com/document-library/white-papers/how-ai-can-revive-retail?utm_source=juniperpr&utm_campaign=pr2_aiinretail_financial_may19&utm_medium=email">by Juniper Research</a>. On the other hand, businesses that don’t adopt automation have more challenges. The main reason is the high cost of using only human agents for lead generation, marketing campaigns, customer support, etc.</p>
<p>But there’s good news: launching automation is even easier now with eCommerce chatbot templates.</p>
<p>Keep reading to learn what eCommerce chatbot is and how it can benefit your business, see examples, and get the free chatbot templates.</p>
<h2>What is an eCommerce chatbot?</h2>
<p>eCommerce chatbot or eCommerce AI chatbot is an automated solution that helps online retailers engage customers, motivate them to purchase, answer their questions, collect data, etc.</p>
<p>You probably have interacted with a chatbot yourself while browsing and shopping online. Since many stores work offline and online (or online only), implementing a chatbot became popular.</p>
<h3>How to start using a chatbot for eCommerce?</h3>
<p>To start using a chatbot, you don’t have to run a big business with a large turnover or have coding knowledge. Today, most small and medium-sized businesses choose between a range of eCommerce chatbot platforms to build and launch automation. The main reason is that automation is more affordable and improved than before.</p>
<h3>How do chatbots work?</h3>
<p>Depending on your business goals, you can set up a bot to respond to customer FAQs, ask them questions, collect answers, feedback, contact details, and more.</p>
<p>For example, your eCommerce Messenger bot can interact with prospects on Facebook, your store’s website, or both. You can also connect chatbots to WhatsApp, Instagram, and other socials to automate conversational marketing across platforms.</p>
<p>On average, bot-only chats get a customer satisfaction rate of <a href="https://thrivemyway.com/chatbot-statistics">87.58%</a>, while one in five live chats is ignored and not answered. With these impressive metrics, chatbots help businesses improve lead generation, sales, customer support, advertisement, and more.</p>
<h2>What is the benefit of chatbot for eCommerce?</h2>
<p>All chatbots are constantly online and interact with customers all days a week, 24/7. Well, they do it until you turn them off. And that’s definitely a superpower that no human can beat.</p>
<p>It’s probably the most well-known but not the only benefit for any business that aims to optimize resources and costs. According to Juniper Research, as AI-powered chatbots get more sophisticated at responding to customers, retailers can expect to cut costs by $439 billion a year in 2023.</p>
<p>So let’s look at the main benefits of chatbots in eCommerce:</p>
<ol>
<li><strong>Generating more leads</strong>
eCommerce chatbots automatically send out promo codes and newsletters across social media platforms. Plus, you can set up your automation to send relative messages to your audience. For example, let people select a product category they’re interested in and send your exclusive offers in this category only. That way, people see what they want and most likely purchase.</li>
<li><strong>Increasing sales</strong>
eCommerce bots are smart enough to analyze your leads’ intents and preferences to recommend your products and services and motivate them to purchase. For example, you can set up a navigational menu within your chatbot to tell users about your business, ask them a few discovery questions and recommend your products.</li>
<li><strong>Improving customer service and support</strong>
Smart AI chatbot for eCommerce answers most user common questions about your business. For example, your location, contact details, refund policy, discounts, etc. You can also set up an automated response to user messages that the bot couldn’t recognize and add an option to contact you or your store’s manager directly. That way, people quickly get answers, and you can step in to solve more complex issues.</li>
<li><strong>Boosting ads</strong>
Advertising is essential for eCommerce businesses. And automation helps to take out the maximum of your ads. For example, you can set up your ad on <a href="https://www.facebook.com/business/tools/ads-manager">Ads Manager</a> and sync it with your chatbot. That way, Meta’s tools help you target the largest audience on social media and use ads that send people directly into conversation with your business. And that’s where your automation starts interacting with leads and does all as above to help you boost lead generation, sales, and customer support.</li>
</ol>
<h2>eCommerce chatbot free templates and examples</h2>
<p>Today implementing and using eCommerce business chatbots has become easier. You can still build your own automation from scratch or find and copy a suitable <a href="https://chatfuel.com/templates/ecommerce">chatbot template</a>.</p>
<p>The good thing about templates is that they already have pre-built conversational flows, sample messages, and buttons. All you need to do before activation is to customize it and connect to your socials.</p>
<figure><div><img alt="Снимок экрана 2022-10-27 в 14.41.22.png" src="/cms/static/blog/635f501245a6721c652b7bdc_c6132c7866b54995380e2148dcbe916f9e096c86bbad0dbdd3dd203fff475f297c80b8b726eaebb71100405016f629440cc8e9d1361981f7004f2817ef5b03b2de924dc57603a9ef6fd4ee0585fd40c8e081462fe30ba3341830bdc9b4fbb516bd9d5508.png" height="994" width="1481" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAALklEQVR4nGO4+/L3iy//P/z+f+7GW4bk0hlppdNza+dHZHYyMEiYMAjpgxCrBgDechHKgz9+iQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Chatfuel free chatbot templates for eCommerce.</figcaption></figure>
<p>Let’s look at some eCommerce chatbot examples and use cases. You can copy any of them for free by clicking on the button ‘Get this bot for free.’</p>
<h3><strong>Generating more leads</strong></h3>
<p>With this template, your chatbot encourages leads who click on your Facebook ads to make the next step: purchase at your online store. Your bot asks customers to specify product details and share their contacts. You can export all lead data to your Google Sheets or email and use it to process orders and future marketing campaigns.</p>
<figure><div><img alt="1PUJ6okBFEKP2djRdISnAZvjFmZdUZ3qH.png" src="/cms/static/blog/635f5012482d4a764a19f064_7e4d86d36ed791a421ae66952b8f757f133ec96527fa34eb4ea070e8a6b3a86ac5e856d08b3e5b53fdf595dc9d5aaa81caec6a47b73a8b6b35ade8355c910e57d91458d5dccf64852e7befc431c0e8d2d839061f4be362526c9e0f3eeda47cb1b9051f53.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGOQU1A0MLFg+PH795V7LxnOnDs/feFyBnlldX4hUQCpGAts5KNxvgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://dashboard.chatfuel.com/flowGroup/62e897458ad34d2d327461bc/choose-bot/template/?template_key=chatbot-for-facebook-ads" target="_blank"><strong>Get this bot for free</strong></a></figcaption></figure>
<h3><strong>Increasing sales</strong></h3>
<p>With this template, your chatbot performs a product recommendation quiz and lets people navigate inside the automation. For example, view your products by category, go back to the main menu, visit your website, or contact you for help. As a result, your chatbot takes consumers through the sales funnel and converts them into your e-commerce store customers.</p>
<figure><div><img alt="1pMP5t9_W6VMbYl8eCzh0LaevcsISVk73.png" src="/cms/static/blog/635f5013a2af5fdf988d4fc7_8679ea724887cf8b179d9cc225e683e943308036e231803510da0054e47a28d2d15a6a94b3326f4ea2833ca154fc2aa38fb37633cbf0740a94ede5e39aa3029edbe6b831006ee1790f0f7ca1c897dd7fb75ed84cb38661f1ca664671d39115726a01dcb5.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGNwdnVn4JZkqCwv83F3Znj39u3xUycYJkyZOWvuQgCDEQvmVbZcWAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://dashboard.chatfuel.com/flowGroup/62d0ec43c87ad72a247453ec/choose-bot/template/?template_key=ecommerce-product-recommendations" target="_blank"><strong>Get this bot for free</strong></a></figcaption></figure>
<h3><strong>Improving customer service and support</strong></h3>
<p>With this template, your chatbot works as a store finder and locator. It lets customers choose the city and your closest store in it, get directions, visit your website or call you — all in one place. In addition, you can add unique details about each store, attractive images, and more.</p>
<figure><div><img alt="1Im58J-aqrtS6Z7G963wL4Gb4QOfXhdlj.png" src="/cms/static/blog/635f50134cc38f46e2ab8e5a_f64160d46bc5e0e6a4c7b7c9e2d6b854c9299e99fc1bdba12ff6f8c2a2bcf110078d5f3987c35b7e1c19fd3a0127953d5fddf23cc7cbf5a923ad5f78fc382d7adc756baddaa285421ccd481ee1378b58b25449f7bb3bd0dd65ca10ff202dedf3c9698eac.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGNITk1TNndl+Pz5858/fxju3Ll34tItBmtbe04+QQDLJg2EDP1ZeQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://dashboard.chatfuel.com/flowGroup/62e85994dff5ec202e7d984f/choose-bot/template/?template_key=locating-nearby-stores" target="_blank"><strong>Get this bot for free</strong></a></figcaption></figure>
<h3><strong>Boosting ads</strong></h3>
<p>With this template, you can send automated messages to consumers who click on your lookalike ads, collect and export their data, and more. That way, you constantly generate new leads and encourage them to do the target action. For example, to buy something on your website.</p>
<figure><div><img alt="1bqZQ2rs0fDbW7eQyWCEDHlpE4yhizPOI.png" src="/cms/static/blog/635f501241528a1d93efa738_385d36787a34ed4347c96902e2dedd98d499696044daf82f354d75372eee7a1b61f0f4c728a0e264b4b0b92a23b94e661baaa491b45451da1cd38dd369973da67f415b7295aa54eab2d13a64807d36dd9384c02443a27da2790af4b12e24eab4c6d36f4c.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGPg4eNXVFZmePPm3dJVuxnu3r03ZfZahsLiUiEpNQCZxwuAgUZ2JgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://dashboard.chatfuel.com/flowGroup/6310053d373e227efd9548eb/choose-bot/template/?template_key=lookalike-ads-on-IG" target="_blank"><strong>Get this bot for free</strong></a></figcaption></figure>
<h2>Start your own journey with an eCommerce bot</h2>
<p>Automation makes conversational commerce in real time easier. So, if you’re looking for a long-term solution to answer questions about your business, improve customer experience, and drive sales and customer support — <a href="https://dashboard.chatfuel.com">sign up</a> with Chatfuel. Your first 50 conversations with customers are on us.</p>
<figure><div><iframe allowfullscreen frameborder="0" scrolling="no" src="https://www.youtube.com/embed/mk3Ub9jDuag" title="How to increase ecommerce lead generation with chatbots: Facebook & Instagram automation templates"></iframe></div></figure>

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<p>If you’re someone that runs Facebook Ads, manages multiple Facebook Pages, or multiple Instagram accounts, you need to be familiar with the Facebook Business Manager.</p>
<p>In this article, we’ll explain what Facebook Business Manager is, how to set it up, how to add new Pages, and more. Let’s jump in.</p>
<h2>What is Facebook Business Manager?</h2>
<p>The Facebook Business Manager account is essentially the control center for all your activities on Facebook, Messenger, and Instagram.</p>
<p>From this control center, you can manage business tools and access to these assets. It includes the management of your different Facebook Pages, Instagram accounts, ad accounts, and product catalogs.</p>
<p>You can use Business Manager from both mobile and desktop. It makes it easy to:</p>
<ul>
<li>View notifications;</li>
<li>Respond to messages;</li>
<li>Schedule posts, stories, and ads;</li>
<li>Monitor all activity at a glance;</li>
<li>Manage employee and 3rd party access;</li>
<li>Access other Facebook tools such as Ads Manager, Commerce Manager, Business Settings, and more.</li>
</ul>
<p>The Business Manager on Facebook is a must-have, especially if you’re juggling many accounts at a time. Not only that, but certain features aren’t available without it. Some examples include responding to comments on your ads and using Customer Lists.</p>
<p>Now that you know what the Facebook Business Manager is, keep reading to find out how to set it up.</p>
<h2>How to set up Facebook Business Manager</h2>
<p>First, you’ll need to have a Facebook Page for your business. If you don’t have one, you can <a href="https://www.facebook.com/pages/creation">create one here</a>.</p>
<p>You have the choice to access Business Manager on your phone or your computer. If you prefer using your phone, you can download the Facebook Business Manager app on <a href="https://play.google.com/store/apps/details?id=com.facebook.pages.app">Android</a> or on <a href="https://apps.apple.com/us/app/facebook-business-suite/id514643583">iOS</a>. If you prefer doing it on your computer, follow this link: <a href="https://business.facebook.com">business.facebook.com.</a></p>
<p>Now, click on ‘Create an Account’ and follow the prompts. You’ll be asked to log into your Facebook account and provide information like your name, company name, business email address, and website.</p>
<figure><div><img alt="Снимок экрана 2022-10-24 в 15.50.43.png" src="/cms/static/blog/6356440d4f90fd9644b77928_ec0f82a35af4be8ac25080135b24da66a2a858f4f01fa6adb96782e560f74723342d1e63fddca4039854f3904ccbb4c01d8f0fc1211a7cd98bf49c0e13876348468556588dfc459ba5b434f50388d7074c898ff2dd9b301357d214528358a1df84a6bcd7.png" height="1199" width="2635" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGP4/fv3k+evHP0C3Pz9GL59//H123ceaWUGThEA1M0Nl2rUdS0AAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>Once you create your Facebook Business Manager, you can connect your Facebook Page and other assets to it.</p>
<h2>How to Add Facebook Business Pages</h2>
<p>First, go to <a href="https://business.facebook.com/settings">Business settings</a>.</p>
<p>On the business settings page, you’ll see a menu section called ‘Accounts on the left-hand side.’ Next, click on ‘Pages.’ You can add an existing Page, request access to a Page, or create one from scratch:</p>
<figure><div><img alt="16.11.57.png" src="/cms/static/blog/6356440d4f3fdf9b1a1b2b2d_789572726b8747b37a21151240b869d3d31fca51429c1758c9d89cd929b1283914ad864eca26723fdf672ec5e6552ca98cb3bf1e33758fc1475396bd04bd143a726f408088a90851ef2ba7a0a0631ef11046432320f5db697e806f85a1d04df478e7bcc3.png" height="828" width="2631" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGNYt36jnLyStLTM48dPACCEBWqIhZ+fAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>The process for adding Ad Accounts, Instagram accounts, and other assets is the same. We recommend that, at this stage, you connect them all to your Facebook Business Manager. You can then easily manage all your marketing activities from one place.</p>
<h2>How to add someone to Facebook Business Manager</h2>
<p>If you have employees or 3rd party contractors working on your accounts, you’ll need to give them access.</p>
<p>We recommend that you only give them as much access as is necessary. So if someone is only managing your Facebook Ads, for example, they don’t need full admin access. This way, there’s less of a chance that your account is put in jeopardy by either a mistake or bad actors.</p>
<p>Here’s how to add someone to Facebook Business Manager:</p>
<ol>
<li>Go to <a href="https://business.facebook.com/settings">Business settings</a>.</li>
<li>In the Users section, click ‘People.’</li>
<li>Click ‘Add.’</li>
</ol>
<figure><div><img alt="15.55.36.png" src="/cms/static/blog/6356440e7e6250cf2e1107a0_5895a806415733daa41130bd510b16bc4d9e6cc672c9f7cf4107e50a57d1a39c3fe4b010663db958d02001df2953ddfa7ac24f05a51e593cb74b98b6e34b0ee822426138fe1085ae596596ffe6b06cf9835beda1d727f081848db33b7a49ee4b3e38220c.png" height="717" width="2635" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGMor6iKiIp1dHL98eMHACG0Bik+qzeQAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>4. Enter their email address:</p>
<figure><div><img alt=" 16.01.11.png" src="/cms/static/blog/6356440e6b195f5d111dbceb_ec86324d14967acd90c4ad282010ce1ac126429f27c39e4769771e07f449267240010e90e8fade632e5b1a555869d352276c1d479e8e86fe61d6d5b1742890cd2ab22113fd5b09a0d470fe5d48a4a1c9f53c560a1ee881b8e9959290c5183f57ca982a52.png" height="1097" width="984" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAP0lEQVR4nAE0AMv/AAUDA2pqaqqqqv38+wANDxNdXV3h4eHMz9MANjk8Li8w1NTU7+/vAJubnJ6en52dnV9lbW/aGcmVGG+0AAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>5. Choose what kind of access you’d like to give them.</p>
<p>6. Click ‘Next.’</p>
<p>7. Choose what assets they get access to and what tasks they can do:</p>
<figure><div><img alt="16.04.29.png" src="/cms/static/blog/6356440ec86d72f6a47c8946_13f90e8f9be0dafc57a51c433c80ca56f5e67a44e90815dc48f82f73cf73589c071b16ae5ef5d44a2e1307e38585f3248b0b321ce0ccdfa38c1d3d4445d23e9144cd416c3449355351a491a8ac944ba0cbd607136bbb869584e236b46597abdc061ca425.png" height="1041" width="1792" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGNQU1Pr7e3NzMycN28uQ2Rk5OvXrysrK8PCIwGJ/AtrsB/mXAAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p>8. Click ‘Invite.’</p>
<p>Congrats, you’re done. The person you’ve invited will now get an email with your invite. They will now be able to work on the assets you’ve given them access to.</p>
<h2>How do I find my Business Manager on Facebook?</h2>
<p>If you’re not sure whether you already have a Business Manager account, there’s a simple way to check.</p>
<p>Go to <a href="http://busines.facebook.com">busines.facebook.com</a> and click on ‘Log in.’ Then, try to log in with either your Facebook account or your Instagram account:</p>
<figure><div><img alt="16.08.42.png" src="/cms/static/blog/6356440ea7b90c4ebcd26390_08e9e0f4fc19be581dbd2b86ae3ebad2acd0e40a0ac8961f01f1ceeca93584caa2a0b108c4733a7dbce2fe1a2bffea018f5000146ace3392e0e86dd82bd168f04e3b83b9cc3213ba8e6072371bf5bc08c408d06bae61bc1f05331a8944fe4f1d55619d23.png" height="1300" width="2636" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGNYfunUs/8/r3z7bNnRysBgY5Q7Y0JwdyeDEA8AzmUMrdUwIPIAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>If you already have your Business Manager, you’ll be able to log in and see it. If not, you can follow the steps outlined earlier in this article to create it.</p>
<h2>Is Business Manager free on Facebook?</h2>
<p>Yes, Business Manager is completely free. Facebook created this tool to make it easier for you to manage all your accounts and assets. The only time that Facebook is not free is when you’re running Facebook advertisements. In that case, you will pay based on your usage.</p>
<p>If you’d like to learn more about that, read our recent article on <a href="https://chatfuel.com/blog/facebook-ads-2022">how to advertise on Facebook</a>.</p>
<h2><strong>Facebook Business Manager tips</strong></h2>
<p>Here’re a few tips and best practices that we’ve learned over the years and from other experts:</p>
<ul>
<li><strong>Set up two-factor authentication.</strong> Your accounts are vital for your business. Make sure that they’re as safe as possible. Especially considering that your credit card is connected to your account if you’re running ads.</li>
<li><strong>Revoke access as soon as it’s no longer necessary.</strong> If an employee leaves your company or a freelancer reaches the end of their contract, make sure to revoke their access from your accounts. 99% of the time, you’d be fine even if you didn’t, but you don’t allow anyone to cause any damage.</li>
<li><strong>Start collecting data early.</strong> If you’re just now setting up your accounts, one of the first things you might want to do is install a Facebook Pixel on your website. The Facebook Pixel essentially collects information about your website visitors. When you’re ready to advertise, you can use that information for either retargeting ads or for lookalike audiences.</li>
<li><strong>Be cautious of who you add to your Business Manager.</strong> If you get a request to manage your Facebook accounts, be sure that the request comes from the person you think it is from. If you don’t recognize the person, simply decline the request.</li>
</ul>
<h2>Improve your Facebook experience</h2>
<p>Now that you’re all set up and ready to go, we suggest you use a chatbot platform such as Chatfuel to get the most out of Facebook and Instagram.</p>
<p>Chatfuel is the largest no-code chatbot platform in the world. Over 7 million customers use our software. This includes small local businesses as well as large billion-dollar companies. We’re proud to work with brands like Adidas, Netflix, Nissan, Visa, and many more.</p>
<p>At this point, you may wonder how exactly Chatfuel can benefit you.</p>
<p>Well, your chatbots are completely customizable to your needs, but here’re some ideas on what you can do using chatbots:</p>
<ul>
<li>Answer FAQs;</li>
<li>Recommend products;</li>
<li>Answer product questions;</li>
<li>Direct customers to your closest location;</li>
<li>Cross-sell and up-sell products;</li>
<li>Collect feedback;</li>
<li>Generate leads and more.</li>
</ul>
<p>When it comes specifically to Facebook, you can also read our article on all the <a href="https://chatfuel.com/blog/chatfuel-top-features-facebook">Chatfuel features for Facebook</a>.</p>
<p>In a nutshell, with a chatbot, you get to automate certain parts of your business. Not only do you save hours of labor and become more efficient, but you also generate more revenue for your business.</p>
<p>‍<a href="https://dashboard.chatfuel.com">Try Chatfuel today</a> with a free trial. The first 50 conversations are on us.</p>

Learn what Facebook Business Manager is, how to set it up and run ads, manage multiple Facebook Pages or Instagram accounts, and more.

Facebook Business Manager: what is it and how to use it?

Dmytro Kot

<p><a href="https://blog.hootsuite.com/instagram-statistics/#Instagram_business_statistics:~:text=28.%2090%25%20of%20Instagram%20users%20follow%20at%20least%20one%20business">9 out of 10 people</a> on Instagram follow at least one business and 2/3 say that Instagram helps them interact with businesses in a meaningful way. This makes Instagram a perfect platform to find new customers, engage with audience and learn about what people that follow you prefer. Below you’ll learn about:</p>
<ul>
<li>the benefits of an Instagram Business account;</li>
<li>creating an Instagram business account;</li>
<li>completing your business info;</li>
<li>switching from a personal account to a business account.</li>
</ul>
<h2>What is an Instagram Business Account?</h2>
<p>Instagram business account or Instagram business page is a type of account with features that can help grow your business. The main difference from a regular account is access to business features: lead generation tools, analytics, <a href="https://chatfuel.com/blog/instagram-shopping-guide">Instagram Shops</a> and more. Companies and brands mostly use business accounts to better understand their audience and get more out of their marketing efforts.</p>
<p>There are three types of Instagram accounts:</p>
<p><strong>Personal account</strong>: most users have use personal accounts that don’t have additional features.
‍<strong>Creator account</strong>: influencers, content makers use creator accounts to get audience insights and sell via Instagram Shop.
‍<strong>Business account:</strong> businesses and companies use business accounts to access advertising, post scheduling and deeper analytics.</p>
<h2>The benefits of an Instagram Business Account</h2>
<h3>Learn about your audience</h3>
<p>Instagram Insights is an analytics tool available for business accounts. It lets you find out your audience demographics, like their age or location, what content they prefer and when your followers are most active.  Find out about your followers’ preferences and tailor your content to fit their needs.</p>
<figure><div><img alt="instagram-insights.png" src="/cms/static/blog/6352a06303e7fefe6113e5cd_46363d88d14692bee66e91a39ec24c4cd3256daaed41ac722f28c0d2ca18b546aef6546802a329e98e5023970850e483359dd53537980fa2c5b70e2f2357ca32f169f6171cd1afe730711bd9ea1069adc6fd3b79fdd86e6e7083f9db769ffb10e0445110.png" height="580" width="1024" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AMXFxLm5urK0tLCztgDr7e+coaWTlpsQJC7hSw99D1b0aAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Data about a business audience in Instagram analytics tool.</figcaption></figure>
<h3>Sell directly on Instagram</h3>
<p>You can let your followers make <a href="https://chatfuel.com/blog/instagram-shopping-guide">in-app purchases</a> without leaving Instagram. This greatly reduces the number of steps in the customer journey which in-turn increases the number of sales. Instagram Shopping is especially useful for any ecommerce store.</p>
<figure><div><img alt="instagram-shopping.jpg" src="/cms/static/blog/6352a06303e7fe903913e5cc_68d2e9b6ab446de7180c6fd540ffa7c9b8243e9d6f07e79c97a2d5cf4c3a6874d06ef4f84271252608f0670fcc4d41b2ab59f481212506103abd2f87a3ef810c1942e16a6f8a55da8f2b0eacd261e0b7b4febc45311e85ef5b5cfbe1e006be101b975445.jpeg" height="690" width="1096" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/AJeRjb66uOfn5u/u7QAfAgB5cm7Hy9De4OQA+Pj35Ojq2N7k3eLn5Wgav/Vg3lAAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>An Instagram post leading to an in-app order placement menu.</figcaption></figure>
<h3>Create and run ad campaigns</h3>
<p>Instagram users are quite responsive to promotions and <a href="https://business.instagram.com">2/3 of them don’t mind ads</a> when watching videos. Creating a business account gives you access to Instagram ads and lets you tweak all the necessary parameters: target audience, budget, campaign duration, CTAs and more. Don’t forget to use Instagram Insights to fine-tune your campaigns for maximum performance.</p>
<figure><div><img alt="instagram-ads.jpg" src="/cms/static/blog/6352a063129aee38309001a4_e8e5996bbf1d8b302ce56539136a8c7a0d727192a8cf29e8e007d3309b1262276f001b8b5ceb094448e1468e4618f1ea664baa3102579533e2d54243b10d5af219b39d2f61967fc014a286d3009f4c5f3935439fe4963b5cf0594673db6264215cd40050.jpeg" height="666" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGPg4+UzNzX5/f7hwt4GBi//ED1zm5mTemuS4wF3JAnHZiBfqQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Instagram ads with different CTA buttons.</figcaption></figure>
<h3>Get access to even more features</h3>
<ul>
<li>Verification options — get a blue checkmark to appear on your Instagram profile page, great for content creators.</li>
<li>Branded partner accounts that can post on your behalf — give business partners permission to turn your content into an ad.</li>
<li>Boosted posts — access a type of Instagram advertising, pay money to show an existing post to people who don’t follow you.</li>
</ul>
<h2>How to create an Instagram business account</h2>
<p>To start using an Instagram business account, you can either <strong>convert your existing personal profile</strong> to a business account or <strong>create a new separate business account</strong>.</p>
<h3>Converting your existing personal profile</h3>
<ol>
<li>Open your profile and tap Settings in the top right corner.</li>
<li>Account → Switch to Professional account.</li>
<li>Select a category for your business and provide the information required.</li>
</ol>
<h3>Creating a new separate business account</h3>
<ol>
<li>Create a new Instagram account.</li>
<li>Choose a username, password and provide your contact details.</li>
<li>Open your profile and go to Settings in the upper right corner.</li>
<li>Account → Switch to Professional account.</li>
<li>Select a category for your business and provide the information required.</li>
</ol>
<p>If you are stuck at any of the steps or need help, try following this <a href="https://help.instagram.com/502981923235522">detailed guide</a> on how to set up a business account.</p>
<h2>How to complete info for a business account</h2>
<p>When you’ve made a switch, make sure to fill out all the necessary info and complete your business profile. This will make your profile easy to navigate for potential customers, plus meet customers expectations from a business profile on Instagram. This includes:</p>
<ul>
<li>a business email address — if you have several emails, don’t add all of them, only include one;</li>
<li>physical location (if you have it) — add your city, a geotag or a map, if possible;</li>
<li>phone number — make sure to include the extension;</li>
<li>other contact information (if necessary) — messengers linked to your phone number or any other means of communication;</li>
<li>profile photo — add a logo or choose an image that best reflects your business;</li>
<li>your website address (if you have one).  — give people a quick access to your product catalog or a list of your services.</li>
</ul>
<h2>How to switch to and from your Business Account on Instagram</h2>
<p>You can always switch to and from a personal account to a business account. Keep in mind that each time you switch back to a personal account, your insights data on Instagram will be erased.</p>
<p>Go to <strong>Settings</strong> in the upper right corner → Switch to Professional account → Switch to business account.</p>
<figure><div><img src="/cms/static/blog/6352a2b5fdaea1c122bb13f7_instagram-business-account-small.gif" loading="lazy" alt="" height="938" width="1848" placeholder="blur"></div><figcaption>Switching to a business account on a computer.</figcaption></figure>
<p>To switch back to a Personal account simply go back to <strong>Settings</strong> → <strong>Account</strong> → <strong>Switch Account Type → Switch to Personal Account.</strong> There is no limit on how many times you can switch to and back from a Business account.</p>
<p>Now that you have a business account you can start experimenting with marketing activities. First, decide on your marketing strategy. If you’re going to run ads, then you’ll need to connect your Facebook Page first as it’s required by Meta. Check out our <a href="https://chatfuel.com/blog/how-to-run-ads-on-instagram">Instagram advertising guide</a>, if you need help.</p>
<p>You’ll also need to decide if you’re going to hire a social media manager to do the marketing for you. If you run a small business or you don’t have the resources for hiring a manager, you can start doing it yourself.</p>
<h2>Explore business account features</h2>
<p>After you’ve successfully set up a business account, start exploring what opportunities it unlocks. You can use Instagram shops to sell in-app, <a href="https://chatfuel.com/blog/instagram-polls-guide">polls and stories</a> to raise engagement. When you are ready to scale and automate most of your business Instagram activities, we at <a href="https://chatfuel.com">Chatfuel</a> we’ll be thrilled to help.</p>
<p>‍</p>

A step-by-step tutorial on how to create an Instagram business account.

How to create an Instagram Business Account in 2022

<p>In 2022, Instagram has become a powerful tool for business communication. Using features like Instagram direct messages can help you get more opportunities to connect with the audience and motivate them to do the target action.</p>
<p>Let’s look closely at the Instagram messenger and its features for your business.</p>
<h2><strong>What is Instagram messenger</strong></h2>
<p>This robust social media platform has many ways of keeping people engaged. One of those features is Instagram Messenger (or direct message, DM for short). Private messaging on Instagram allows users not just to message and share photos and videos but to have an all-in-one experience while never leaving the app.</p>
<p>With Messenger for Instagram, your business can now give attention to each Instagram user.</p>
<figure><div><img alt="Screen_02.png" src="/cms/static/blog/6352536338acb185640acc89_7c3c08b38dff85d383172e30612534362c034cb22d50e865c97a5850e0dcfbc321049787d9f9b3cb60aed5b5cba84c2d86a688d970997ffec3d4c924d3d3f76ab4392b5ae49f3a70e3b02b77544d26d4dc6dc3b74b0c9ef57de488684226efd7b4420338.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGNgYGDYu2nDt29/GRgYGGZL8d29dvHrv/9ADgCM1wtCcPPj+gAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://about.fb.com/wp-content/uploads/2020/09/IG_Upsell_HomescreenMSGR_2UP.png?resize=890%2C850" target="_blank">Source</a></figcaption></figure>
<h2>‍<strong>Instagram messaging features</strong></h2>
<p>Instagram’s Messenger is full of exciting ways to interact. You can share posts, gifs, pictures, videos, host a video chat and even have a group conversation. Leveraging your Instagram messenger is a fun and easy way to build rapport with your customers.</p>
<p>For example, suppose a customer is unsure how to use a product. In that case, you can send instructional pics or videos directly to the customer via Messenger. Then you can help users find which product is best for them.</p>
<p>Plus, with messaging on Instagram, you can send payment requests right from the DM.</p>
<figure><div><img alt="Screen_02.png" src="/cms/static/blog/635253635b890518747b82fe_fa289c237abf8912b215b373c60599b68ae4bca84f589a786f05bf0e9933d2721e5a448876f6d7246b32bc5e32a1f6e1c4c81ede67be2bbdf3ff9b5cc3d86e20f6b3a5ef097e42341d694d213da9fc9ac2704635ea49ca8d8f9116e712fcb6b7c4baccb6.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAHUlEQVR4nGNgYGD48OL16+cfGSDg79//X778B7IAkgwLZ3ZQGnsAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/07/buy-products-on-instagram-in-chat/" target="_blank">Source</a></figcaption></figure>
<p>Now businesses can answer questions, confirm purchase details, and request payment without leaving Instagram messenger. You can also process payments while in the app with <a href="https://pay.facebook.com/messenger">Meta Pay</a>.</p>
<figure><div><img alt="Screen_02.png" src="/cms/static/blog/6352536375ad4b514e408f87_7cd8c4fabe86554cac42d387a1d32a3e831d9da376423fc5b40e6f81f85b49f570557ade23ad952449bfacc6d941bc6243cf6dc85b8526a20d73b617067defac77736bf0c16402c0824980837abab2711a7632c6a5fc974879d1ab12da5cd2582a5c0d7c.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGP4////wV2nVq7czMDAwPC/peXC5TsnL90DcgDSvg5HXa3BQAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/07/buy-products-on-instagram-in-chat/" target="_blank">Source</a></figcaption></figure>
<p>All of this is possible by users sending a chat on Instagram to your inbox.</p>
<h2><strong>How to set up Instagram direct messaging</strong></h2>
<p>Setting up an Instagram messenger chat is super easy. Because it comes integrated into the app, all you have to do is log in.</p>
<p>When you open your Instagram app, look at the top right of your feed above your stories. You should see a quotation bubble with a bolt in the middle. Clicking on that message icon will take you to your Messenger inbox where you can send a post or receive messages from users.</p>
<p>Now let’s explore how Instagram messenger can benefit your business. We’ll also show you how to use your messenger features best to keep customers coming back to your Instagram account.</p>
<h2><strong>How businesses use Instagram messenger</strong></h2>
<p>That’s why skincare beauty brand Arts&Fact decided to let <a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">chatbots</a> do the hard work for them.</p>
<figure><div><img src="/cms/static/blog/6357a5cdb8fbc7d360027e07_ccopy 9ef34.png" loading="lazy" alt="" height="688" width="2073" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFklEQVR4nGO4/uTNvr4GfQapX5f/AwAy2AeJCu87xgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Arts'Fact's products.</figcaption></figure>
<p>Mary, a Product Manager of Arts&Fact, shares the issues that the team had with responding to customer questions in DMs:</p>
<p>“We get lots of very similar questions: 'Is it better to buy serum or cream? ', 'What products are good to use in the winter? ', 'Are your products safe for my skin? '”</p>
<p>Mary and her team wanted to launch a promo that offered a skin consultation. It was important for the skincare line to keep customers on Instagram.</p>
<p>To do so, Mary designed a bot that would respond to important message requests, for example — when customers send an 'I want a consultation' comment. This is called an <a href="https://docs.chatfuel.com/en/articles/5571042-entry-points">Entry Point</a>: a simple way to bring users into your bot’s flow.</p>
<figure><div><img alt="EP 08.47.00.gif" src="/cms/static/blog/63586857d1730b7abf56a229_7fa767498c155bfa7745f3409e350928fef2b473350e60052b5e9001920bc0052322d721c338dd628db0867abcb06a2467f293ebf1fc13cda3fba4432ce16863cfaee33a5ab38e07e935d7c8c5bd5e9297605048aa30646c4d68f579fc8cbaff4d35c5f6.gif" height="666" width="1920" placeholder="blur"></div><figcaption>Activating Comments Autoreply Entry Point in Chatfuel.</figcaption></figure>
<p>Art&Found started sending an Instagram DM to their potential customers, which included a survey where potential customers could answer a few questions. Then they could schedule their appointment right in their inbox.</p>
<p>Mary concludes, “The setup process wasn’t as difficult as I thought.”</p>
<p>With a chatbot, Arts&Fact could secure 100 applicants within 2 hours and attract many more customers to their Instagram feed. Even better, 86 of those 100 leads turned into paying customers. That’s an 86% conversion rate.</p>
<h2><strong>Let bots boost your business</strong></h2>
<p>Increasing engagement and sales using Messenger on Instagram has never been easier.</p>
<p>With Chatfuel’s <a href="https://chatfuel.com/templates">free chatbot templates</a>, setting up your own automated conversations is easy. After picking your template, all you have to do is customize it.</p>
<p>‍<a href="https://chatfuel.com">Sign up</a> with Chatfuel and get your first 50 conversations for free.</p>

Instagram has many ways of keeping people engaged. See how you can use DMs to give one-on-one attention to each customer on Instagram.