Ion Rotaru

Platforms

<p>Is your business using WhatsApp to the fullest of its capabilities? Chances are, the answer to that question is no. Not only do most businesses not get the most out of WhatsApp, they don’t even know that WhatsApp can be used for marketing purposes.</p>
<p>With <a href="https://www.businessofapps.com/data/messaging-app-market/">two billion active users,</a> WhatsApp is by far the most popular messaging platform in the world. So by definition, it is likely the best place to find your customers. Luckily, there are dozens of free and paid tools out there that can help you market and communicate with them. Today, we’ll take a look at the 5 best WhatsApp tools for business, so that you can leverage them for your own business.</p>
<h2>What is WhatsApp marketing software?</h2>
<p>WhatsApp marketing software is a tool used by businesses to market to and to communicate better with their customers. It is highly effective, and more personalized than most other marketing tools. Businesses can reach customers directly, and easily answer their questions as well as provide them with relevant updates.</p>
<p>So without further ado, let’s jump right in and take a look at the 5 best WhatsApp tools for business.</p>
<h3><a href="http://chatfuel.com">Chatfuel</a> [Free/Paid]</h3>
<p>Chatfuel is the leading no-code chatbot platform in the world. You can use Chatfuel to build both simple and complex chatbots, and take advantage of <a href="https://chatfuel.com/whatsapp">open rates of up to 98%.</a> Personalize your communications and promos, segment your audience, and turn contacts into customers. Chatfuel is the perfect tool for marketing, utility, as well as authentication purposes using WhatsApp.</p>
<p>Customers can try Chatfuel risk-free with their <a href="https://dashboard.chatfuel.com/sign-up">free trial</a>, with the option to upgrade to a paid plan.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163eca9e218681a71d29_167957571477c4bba7ebd8cc9dfd589430c08ff8ad2b1a5a17ec7d68b06460ec04fcd16fe872a995904900e0dd16a0569d700a71a34bbe5ec006ce54bb2a8db4d0ee774278d38f0526c19faf0a6150d2d996c2ea5b13c4f92947c8c8ab5f8408605c944e.png" height="551" width="1569" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGNgyHBn0BMr+XGOIdQMABT9A7kvVJL7AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Source: <a href="https://chatfuel.com/whatsapp" target="_blank">https://chatfuel.com/whatsapp</a></figcaption></figure>
<h3>‍<strong>Freshworks</strong>[Free/Paid]</h3>
<p>Freshworks offers a suite of tools for businesses, one of which is WhatsApp chat marketing. Their chatbots can be customized to fit your business, so that customers can find the right products, answer questions, and more.</p>
<p>Similarly to Chatfuel, Freshworks offers a free trial to get you started, with the option to upgrade later on.</p>
<figure><div><img alt="Whatsapp Bot Screenshot" src="/cms/static/blog/641c163e74e0973046fe8a78_156c158dc8944a048fdc8c98ac0d085aa2e2210f1c0ca1e43ebe528876ba9010ffb1cd12da1e140f82da007bc47948246638b494b4b23a929050555197d549e1f703751017dcfa3a87864bd75aa804b7272b87672eece769036a09974ef0cbee259a833a.png" height="902" width="1250" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ABwvJAARACI0LwAUAwCLhHPFvrn69vb//PcAwr61x8W83NzX4N/YFVUUVnm+7rQAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Source: <a href="https://www.freshworks.com/live-chat-software/integrations/whatsapp/" target="_blank">https://www.freshworks.com/live-chat-software/integrations/whatsapp/</a></figcaption></figure>
<h3>Trengo [Free/Paid]</h3>
<p>Trengo’s marketing function is a powerful tool that you can use to connect with your customers. You can send messages to respond to FAQs, as well as send bulk WhatsApp messages to specific customer groups. They also offer other related tools, including live chat and social messaging.</p>
<p>You can try Trengo with their free trial, after which you will be required to switch to a paid plan.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163e22ca74748fd8303f_bd1840b89a35a7a8e8806544e40d5bc2ca1fa02ba2aa618a88393a0854b5cca9227b424411068a80c97e070a02525794a9202e38652b69f54456abdc3221ed34d89332cc45b191525a139306454e25e1786e1da8022a51597c069bd87f0e44b2f06009e3.png" height="740" width="698" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AL3b231nbikEBt/u7gDc1dwnZDoAIgDLwMsA1MrUDDwdBzsc4NrgAFBTUJCTj9HLzpibm4e1GSoIRITSAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Source: <a href="https://trengo.com/en/functions/whatsapp-marketing/" target="_blank">https://trengo.com/en/functions/whatsapp-marketing/</a></figcaption></figure>
<h3>Engati [Paid]</h3>
<p>Engati is a popular Indian-based chatbot and live chat platform. WhatsApp is one of the platforms they support, but they are also compatible with Instagram and Shopify. You can build your own chatbot without any coding experience, and you can customize them with your own messaging, interactive elements, and automated responses to FAQs.</p>
<p>You will need to first schedule a demo to start using Engati, after which you will be quoted a price.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163eab25811cad905a4b_653bb3368128ab08f0bb2f0d6fe5fc001b2fb725c4e3fd00e4f41bec34af2b3d4348de6efc6b68ef9fb3aa1366dee6ab7468d019eefc3256eb1a774df7e1d32ff3d9a2bcfd4509b3916a91a0496c1c66138c563521bf93af269be5a2878d5456a3f534fa.png" height="325" width="500" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGN48/z5py+f////z8DAwPDu//93N+69PHhsX6cdiP/6xPlb0+ZtrjcGAAV5GAvkkjJsAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Source: <a href="https://www.engati.com/whatsapp-bot" target="_blank">https://www.engati.com/whatsapp-bot</a></figcaption></figure>
<h3>SleekFlow [Free/Paid]</h3>
<p>SleekFlow is another great platform for social commerce. Their omnichannel platform allows you to keep all your customer’s favorite chat apps like WhatsApp or Facebook in one place. By integrating your WhatsApp Business account with SleekFlow, you can automate customer support, notifications, promotional messages, and more. One of their benefits is that they make collaboration easy, with the option to have multiple logins as well as internal notes and chat assignments.</p>
<p>SleekFlow is free on the first 100 customer contacts and 100 broadcast messages, after which plans start at $79 USD.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/641c163eac9e3627ccc4988f_170d66acf0c30baea26c78bace3f56f8f165e82c518d47300b6347ee05d545d5b62a343a2ca26e12d0da9f0d30c211a3aeb652923938df861811b730d2cfc19d6a028a0253182405daa299e0f6e7916e223450f78857ce9964955d1dc45e3d9baf8b6b60.png" height="490" width="640" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AJ2eoNPU15eZn87O1ACMjZDQ0teqqqWuq6YAvb29////FBQUKior5X0Wovf/G54AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Source: <a href="https://sleekflow.io" target="_blank">https://sleekflow.io</a></figcaption></figure>
<h2><strong>The advantages of using WhatsApp tools</strong></h2>
<p>It’s clear that there’s many options out there for WhatsApp marketing tools. But why should you use them in the first place?</p>
<p>Here’s a list of advantages that can make a difference for your business:</p>
<ul>
<li>Low-cost: Most of the WhatsApp tools out there, such as Chatfuel, offer free trials. Even after the free trial has expired, the pricing is inexpensive;</li>
<li>Instant responses: Customers are getting more and more used to immediate responses. With WhatsApp chatbots, you can meet those expectations with ease. And of course, fast replies result in higher customer satisfaction;</li>
<li>Large reach: WhatsApp has over <a href="https://blog.whatsapp.com/two-billion-users-connecting-the-world-privately">2 billion</a> users, so your business can really take advantage of that reach;</li>
<li>24/7 availability: Unlike humans, WhatsApp chatbots don’t need sleep, or breaks. They are always available to help your customers;</li>
<li>High open rates: WhatsApp chat marketing campaigns boast open rates of <a href="https://chatfuel.com/whatsapp">98%</a>, which is much higher than traditional marketing channels like email.</li>
</ul>
<p>And there are many more, but this should give you an idea of just how powerful WhatsApp tools can be.</p>
<h2>Ready to take advantage of WhatsApp tools for business?</h2>
<p>As you can see, WhatsApp is a platform you cannot afford to not use in your business. That’s where your customers are, so that’s where you must meet them. You can run marketing campaigns, build automated customer service chatbots, send order updates, automate sending messages and so much more.</p>
<p>Start your WhatsApp journey with Chatfuel today — <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp_tools">Sign up here</a> and take advantage of our risk-free trial.</p>
<p>‍</p>

Learn how to use WhatsApp chatbots to run automate customer support, personalize communication and turn contacts into customers.

5 best Whatsapp tools for business [free & paid]

<p>A universal rule of business is that you need to be where your customers are. Well, according to Demand Sage, everyone’s customers are on WhatsApp. As the most popular messaging platform in the world (yes, even bigger than WeChat and Messenger), your customers are also most likely using the app. So when it comes to marketing automation, it only makes sense to set up a WhatsApp chatbot for your own business. If you don’t, you are leaving money on the table.</p>
<p>In this in-depth article, we’ll talk about what is a WhatsApp chatbot, how it works, look at some examples, and show you how to create chatbots on your own. Let’s jump in.</p>
<h2>What is a WhatsApp chatbot?</h2>
<p>A WhatsApp chatbot is an automated software designed to communicate with users in a chat-based format. It operates on artificial intelligence (AI) or pre-programmed rules set up by you. It is capable of answering customer questions and helping them achieve their goal. A chatbot replaces human interactions yet still keeps customers engaged through a conversational flow. And, of course, it does everything that a human can do to help them. This is a huge benefit because a chatbot is available 24/7/365, and it can talk to hundreds of customers at once. All at a negligible cost to your business.</p>
<p>At Chatfuel, we separate the types of WhatsApp chatbots into 3 categories: Marketing, Utility, and Authentication. Within those categories, there are many applications: Answering FAQs, product recommendations, discounts, scheduling appointments, lead generation, order updates, and more.</p>
<p>You have the flexibility to customize your chatbot to do whatever makes the most sense for your business.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dea7fd40501d0e96690_80ecdc7e72e22d4ae93f5d17144f996e6d21fedcf021ef633191f2e43597ba911243c9b7a096c3d859833270095991ba3e641b2d4fd41e9d35fe99533ce11cafe11e244fe4445d6e8cfb72c82047379909e169f7ce4e78c721490407289710d6fdac08e8.png" height="869" width="1328" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/ADo6Onh3dqmopMrHxQAiIyQrLCwKDAwxMC8AwsPFvr/A3d7fZ3B2IOkQa8JX04AAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://docs.chatfuel.com/en/articles/6987395-creating-a-whatsapp-message-template" target="_blank">Source</a></figcaption></figure>
<h2>How does a WhatsApp chatbot work?</h2>
<p>WhatsApp chatbots don’t differ much from other platforms. So if you’re already familiar with Messenger chatbots, for example, this will all be very familiar to you.</p>
<p>WhatsApp chatbots are directly integrated with your WhatsApp business account and your Whatsapp business app. If you use Chatfuel, the integration with the WhatsApp Business API is 100% safe. This is because Chatfuel is an official partner of Meta, the parent company of WhatsApp.</p>
<p>Someone must give you permission to use their number to contact them later on. Some examples of ways to collect numbers include SMS, on your website, in a WhatsApp thread, by phone (using an interactive voice response flow), and in person.</p>
<p>Once a user opts in, you can then send them occasional marketing messages, as well as messages for utility and authentication purposes. WhatsApp marketing messages are highly effective — on average, they have an impressive open rate of <a href="https://chatfuel.com/whatsapp">98%</a>.</p>
<h2>WhatsApp chatbot examples</h2>
<p>Let’s take a look at some other WhatsApp chatbot examples from some of the biggest companies in the world.</p>
<p><strong>1. KLM Airlines</strong></p>
<p><strong>‍</strong>Real-time customer service and updates. KLM uses WhatsApp to send customers flight information, confirmation details, reminders for boarding times, status updates, and more.
Customers have all the information they need at their fingertips. And the company saves millions of dollars by automating a lot of what would be customer support questions if they did not have this chatbot.</p>
<figure><div><img alt="KLM.png" src="/cms/static/blog/64093deae7c9a7675f63a141_cbbd3741de060206955aca92d17067fda1f9c6c019defaafafa5fd1a6e8bcf89a20ad1a3a19040712d0d01a805689e8743b177fcdad14c9570bf7c541eb39682f28e7ee4f7f1082c0afc98b7f7f87a9e0e88f223edc7ff0666184e52b502bf1d406ae193.png" height="1586" width="777" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nGOYPmvO9Zs3GRhEJbPLKxg62xr27tjI0NHWtHHDOgC0MA0zvHJSXAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://chatimize.com/whatsapp-chatbots//https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account/" target="_blank">Source</a></figcaption></figure>
<p><strong>2. Urbano Envíos</strong></p>
<p><strong>‍</strong>Automated delivery confirmations and corrections. As one of the biggest logistics and courier companies in Latin America, successful deliveries are at the core of their business. That’s why they use automated WhatsApp messages to confirm customer addresses. Customers can either confirm the delivery details or update their information.</p>
<p>Urbano Envíos claims that as a result of this technology, they achieved a drop of <a href="https://developers.facebook.com/success-stories/urbano-envios/">35%</a> in manual address changes, a 2x increase in productivity, and a 100% delivery success rate to customers that confirmed their address through WhatsApp.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dead8cc0c9d89fbfd25_4cf0a1eeb017fa6f4159bca725092dd64f12b713202d09976ebfc115690d4b3dd29f1d57b4b54bc996ae0819333baed45c26817c15a60356b7bae5d6328a8dce6f0f9f3edd32e85da0ec472f769a7dadfe995760bff14fb2274e41c5242e05891b6eeb81.png" height="680" width="864" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGMI6JpUvGLfh/N3n//7zyDm412cm3spMGTVqm0MDCwMQfYmbnqqXr7OAITxEH3KPlQkAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://developers.facebook.com/success-stories/urbano-envios/" target="_blank">Source</a></figcaption></figure>
<p><strong>3. Renault Turkey</strong></p>
<p><strong>‍</strong>A WhatsApp chatbot that delivers faster, more personalized customer service and generates more leads. Renault Turkey built a chatbot that could assist their sales agents in answering customer questions. The chatbot can respond to around 350 prompts: From questions about available colors to features of specific car models.</p>
<p>As a result, the company achieved a <a href="https://developers.facebook.com/success-stories/renault-turkey/">93%</a> drop in response times, 85% of inquiries resolved through their chatbot, and 4% of leads attributed to WhatsApp.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dea8291c6c6fffb60ab_6b662631fb6922572e396089ff5d92a9fd9685f952117b22819565ab76bc163f1d0a6e91c44986672145a455be552b61af86616e8c9a69a722f394b1284031e0970decaaffcb5890fd30af48ce5c247c5b56dd064d550719e85ab5b1a147a5e936d208be.png" height="680" width="864" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGP4/+vRtVv3Pr568P/VSYaaskwOcfkAD7uVvWkMGppaApyc/CwseppaALYzEBdz7fr4AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://developers.facebook.com/success-stories/renault-turkey/" target="_blank">Source</a></figcaption></figure>
<h2>WhatsApp chatbot benefits for business</h2>
<p>There are many benefits from using WhatsApp chatbots. They will differ based on industry, the size of the business, and even the way that a company decides to leverage this tool. But nonetheless, some are universal.</p>
<p>Here’s just a fraction of the WhatsApp chatbot benefits that you can also expect:</p>
<ol>
<li><strong>Quick replies.</strong> Chatbots respond in seconds instead of minutes or hours with a live agent.</li>
<li><strong>Higher customer satisfaction.</strong> By helping customers instantly, you reduce friction and keep them happy.</li>
<li><strong>Large reach.</strong> With over <a href="https://blog.whatsapp.com/two-billion-users-connecting-the-world-privately">2 billion users</a>, WhatsApp has the biggest reach your business can take advantage of.</li>
<li><strong>Secure communication.</strong> WhatsApp has long been considered the gold standard for <a href="https://www.whatsapp.com/privacy">message encryption</a>. Your customers’ information will stay private since communication takes place through the official WhatsApp API.</li>
<li><strong>Available 24 hours/day.</strong> Chatbots don’t sleep and don’t take vacations. They’re always there for your customers.</li>
<li><strong>Reduced costs.</strong> By using chatbots, your customer service team won’t be as strained. They can spend their time more efficiently, and you can cut customer service costs by as much as <a href="https://www.invespcro.com/blog/chatbots-customer-service/">30%</a>.</li>
<li>**Flexibility.**You can set up your chatbot to do whatever makes sense for your business. You have complete control and flexibility with your messaging and strategy. You can even connect your WhatsApp chatbot to live chat so that customers can request to talk to a person when needed.</li>
<li><strong>Stand out.</strong> Many businesses still don’t use chatbots. This is your chance to claim the benefits and get a leg up on the competition.</li>
<li><strong>Expert bot builder help.</strong> This is a benefit offered by Chatfuel to their customers. If you need help, our chatbot experts will help guide you through the process. Free of cost to you.</li>
<li><strong>High open rates.</strong> Unlike email and other marketing and sales channels, our WhatsApp chatbots see open rates of around <a href="https://chatfuel.com/whatsapp">98%</a>.</li>
<li><strong>Low investment.</strong> As a small or medium business, expect to only pay $35 to $50 per month for your chatbot. Prices may be higher with providers other than Chatfuel. We also offer a <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp_chatbot_how_to_make_it_for_free">free WhatsApp chatbot trial</a> so that you can test it first.</li>
</ol>
<p>There’re many more WhatsApp chatbot benefits for your business, but this should give you a good idea of what to expect.</p>
<h2>How to make your own WhatsApp chatbot?</h2>
<p>It’s time to take a look at how you can make your own WhatsApp chatbot. The process is fairly simple, and we’ve got some great guides and YouTube videos to help you along the way.</p>
<p>In a nutshell, the way the process works is like this:</p>
<p>You set up your WhatsApp chatbot → your customers message you (e.g., to ask about their order, discounts, etc.) → your chatbot automatically responds to them based on their question and the way you set it up. And at the same time, your WhatsApp bot can collect data for future marketing and sales campaigns and send it all to your Google Sheets.</p>
<p>Here’re the steps to set this up on your own:</p>
<p>1. First, you’ll need to create an account on Chatfuel. Follow <a href="https://dashboard.chatfuel.com/">this link</a> to sign up, or sign in if you already have an account. Don’t worry —we offer a free trial so that you can decide whether this is the right channel for you risk-free.</p>
<p>2. Now, it’s time to connect your WhatsApp number with Chatfuel. In the Chatfuel dashboard, you should see a WhatsApp section with a <strong>Connect</strong> button.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093dea84b6bfc54e71b6a6_3dc0fa0844cd478b11ac6cf3951a32ede29404d63d29e466bf253edcc6ac6f23f1f0e6dd42dcf92d25a0eb55286e16105a5a880985bfabf34a36ce40dc6b5be751f321c8f939ac6e9d59a7d27cc665303feb4b084f129b013802462ba70d9a2101154581.png" height="189" width="984" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGMQlxBXkFe4fv26ipYhABORA6qumCOVAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>You’ll need to have a Meta Business Account or create one before this step. You’ll also need to create a WhatsApp Business Profile and verify your business phone number. Read <a href="https://docs.chatfuel.com/en/articles/6987325-connecting-your-whatsapp-number">this guide</a> for more guidance and to resolve any issues that pop up, or watch this <a href="https://www.youtube.com/watch?v=CCCtRwkN1L4">4-minute video</a> that goes through the process.</p>
<p>3. Next, you can import existing business contacts to your account. This step is not mandatory, but if you’re new to WhatsApp chatbots, you might want to do this and start marketing to your contacts right away. To do this, go to the <strong>People</strong>tab and click on <strong>Import Contacts</strong>. You’ll then be able to use a CSV file for the import. Read <a href="https://docs.chatfuel.com/en/articles/6962123-importing-whatsapp-contacts-to-chatfuel">this guide</a> for more details on this process.</p>
<p>4. Last but not least, you will need to create a WhatsApp Message Template. You’ll need one for marketing, authentication, and utility messages alike. For example, you might have templates for appointment reminders, payment or shipping updates, alerts, and more.</p>
<p>To create a template, go to the <strong>Reengage</strong> tab in the left-side menu in Chatfuel, click on <strong>Create message</strong>, and then click on <strong>WhatsApp Manager</strong>.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64093debd8cc0c01e4fbfd34_b52765b170c8fe20c6476a70b3d55a64aa1566290f5d5c37ce466eb6294e5c33aa6e9a2b3694e7148e5e458fe597ae24caa3aa99a8f7e533459dac4ea1f6d8c7cc8ebd57d3b1dfc17abfe4c366d21408b1719ab6693b021e692e997e565581babc5ad32f.png" height="269" width="729" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGMwMjZePH/B0/v3RcTEACNaBV5dy/rIAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>Click on <strong>Create template</strong>in the top-right corner, choose a category for your template, and give it a name. Click <strong>Continue</strong>once ready.</p>
<p>On the next page, you can edit your header, body, footer, and buttons. Only the body section is mandatory, however.</p>
<figure><div><img alt="Template.png" src="/cms/static/blog/64093deb26e7bf56c2ca1cdb_afb656731998406e32a39f8752c0ea0a223ebc27a214f56b728d0e00581d222ec00bacca66570b2652eee1dd13eeb2d323328ca571be7bf9bf270aa202d9346f0b5323ae90cd666577124adb63671697febc84c8bf560fc3b424f69ea0a4780f3bdce080.png" height="1063" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJ0lEQVR4nGM4derU9+/f////t3ztJoYHDx58B4NfP38yCAsLq8AAADPmFxlgle2YAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>Now you just have to click <strong>Submit</strong>, and your template will go through a review by the Meta team. This can take up to 24 hours.</p>
<p>You can also watch this <a href="https://www.youtube.com/watch?v=NvV5YpEfhSs">7-minute video</a> on how to create a WhatsApp Message Template in Chatfuel.</p>
<p>Congratulations, you’re done. But if you get confused at any stage, don’t worry. Just send us a message, and one of our support specialists will gladly help you.</p>
<h2>Ready to take advantage of WhatsApp chatbots?</h2>
<p>By now, you’re probably excited to put all you’ve learned into action. You can build your own WhatsApp chatbot and start taking advantage of marketing automation in your business. As a result, your customers will receive faster replies, and you will spend less on customer support. It’s a win-win situation.</p>
<p>Try out Chatfuel and create a WhatsApp chatbot completely risk-free. We offer 50 free credits to new customers, and we guarantee you won’t be disappointed. No credit card is required.</p>
<p>Claim your Chatfuel credits <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp_chatbot_how_to_make_it_for_free">here</a>.</p>

An in-depth article about what a WhatsApp chatbot is and how it works, with examples and a guide on creating one for your business.

WhatsApp chatbot: how to make it for free

Features

<p>If you’ve been on LinkedIn or other social media for even a minute in the past few weeks, you’ve probably heard of ChatGPT. OpenAI released it on November 30, 2022, and it crossed 1 million users in less than a week. That’s some impressive growth. For reference, it took Instagram 2.5 months to gain the same number of users.</p>
<p>The consensus is clear: ChatGPT is amazing at what it does and is the best conversational AI (artificial intelligence) we have to date. Elon Musk even called it “<a href="https://twitter.com/elonmusk/status/1599128577068650498">scary good</a>.” Keep reading to find out what ChatGPT is, what it’s used for, whether it’s free or not, how you can access it, and more.</p>
<h2>What is OpenAI?</h2>
<p>OpenAI is the company behind ChatGPT. Based out of San Francisco, California (United States), this research laboratory has been working on various AI projects since 2015. It’s also the company behind DALL-E, the AI model that can generate images from natural language descriptions. Similarly to ChatGPT, DALL-E took the internet by storm when it was released.</p>
<p>OpenAI was founded by Sam Altman, former president of the Y Combinator, and Elon Musk, the tech billionaire who’s been highly public about both his interest and fear of AI. According to their website, their mission is to “<a href="https://openai.com/about/">ensure that artificial general intelligence benefits all of humanity.</a>”</p>
<h2>What is ChatGPT?</h2>
<p>ChatGPT is a large language model made by OpenAI and built on top of their GPT-3 family of large language models. In simple words, Guid Partition Table (GPT)  is an AI that is trained with large amounts of data and human supervision. As a result, it can understand natural language and respond to it. For example, you can ask it a question, such as “What are some criteria by which I should pick a chatbot for my website?” and it will answer it.</p>
<p>We went and asked ChatGPT that question. This is the answer it gave me within about 15 seconds:</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d261506e9eb0d74c0a392b_5c22e38b33d49d14fb52aee4ad7195ae5f49d47fddd3738a8d2b9c0100b17ce95759b1178bc5c716bc255a22472e7ecd7e5b8ddc4ab778f89a5252c2ec35b494b7c378620956d288381db36c894730262c72193545345a540754936ae56ef461b4a306d2.png" height="639" width="713" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AERFVjxATjo7ShIVIQCgprbj5Pe+wdWUl6oAlJeqx8rbn6K1d3mMAICClJ2gsYCDllpdbmG+GYkeg+1mAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<h2>What is ChatGPT used for?</h2>
<p>ChatGPT is highly versatile, and you can use it for many things. Here are just some of the applications:</p>
<ol>
<li>Answer questions;</li>
<li>Summarize text;</li>
<li>Generate text (blogs, stories, scripts, etc.);</li>
<li>Write/debug code;</li>
<li>Translate in other languages;</li>
<li>Language modeling, and more.</li>
</ol>
<p>ChatGPT automates or greatly simplifies many tasks typically done by humans. Your imagination is the only limit.</p>
<p>Let’s say you work in accounting — ChatGPT can write Excel formulas for you, analyze data, organize data, generate reports, and more.</p>
<p>Let’s say you work in marketing — ChatGPT can develop creative marketing ideas for you, write advertisements, write content, come up with video scripts, and more.</p>
<p>You get the idea.</p>
<h2>Is ChatGPT free to use?</h2>
<p>OpenAI launched ChatGPT as a free research preview to learn more about the system’s strengths and weaknesses. After that, millions of people used it for professional use cases, brainstorming ideas, programming help, and more.</p>
<p>The company then gathered user feedback to improve the limitations and launched a pilot subscription plan — ChatGPT Plus, and kept the free tier of ChatGPT available.</p>
<p><a href="https://openai.com/blog/chatgpt-plus">Introduced</a> on February 1, 2023, ChatGPT Plus costs $20/month and offers a number of benefits to subscribers:</p>
<ul>
<li>general access to ChatGPT, even during peak times,</li>
<li>faster response times,</li>
<li>priority access to new features and improvements.</li>
</ul>
<p>ChatGPT Plus is available to customers around the world.</p>
<h2>How to access ChatGPT?</h2>
<p>To get access to ChatGPT, go to <a href="http://chat.openai.com/">chat.openai.com</a> and sign up. First, you’ll need to use your email and create a password, after which you’ll need to verify your email. You’ll also need to provide a phone number and verify it, after which you’ll get access to the tool.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d261510a22327cdaf69eb3_2751c75c93d2c44dbfd38b1cd9ec385e1f456c92235e09c9046fdc44a5384b4c43c74e036767cebd62372c5c8a27c08d8b0c9d730b10cc9198bfe6e29a9d9f4dd670bd9caa7b3fb24a7d0fc770e8ba434005ea43fb93f34258ed7669c3b24438914ab838.png" height="223" width="387" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAIklEQVR4nGPg55fNzaqKCEvl5pVi0NO3vfX//83//5WUDABjZQmPqE49DgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<h2>How can you leverage GPT in your business?</h2>
<p>Now that you’ve learned what GPT is and what it can do, you’re probably wondering how to use it for your business.</p>
<p>Well, we’re proud to say that with Chatfuel technology, you integrate the GPT model right into your chatbots.</p>
<p>That means you can create an OpenAI account and then leverage the power of AI directly in your Instagram DMs. For example, GPT lets you generate answers or stories from customer prompts, run contests, and more.</p>
<p>As a result, you get a potent tool for outstanding:</p>
<ul>
<li>lead generation,</li>
<li>customer support,</li>
<li>sales of your products,</li>
<li>personalized content,</li>
<li>engagement and re-engagement in comments and direct messages.</li>
</ul>
<p>But that’s not all. Equip it with your own data, and it will instantly respond to your customers — precisely and correctly.</p>
<p>Don’t wait — try out the latest <a href="https://app.chatfuel.com/">Chatfuel AI</a> solution for your business today.</p>
<h2>Unlock the full potential of OpenAI for your business</h2>
<p>With a little imagination, you can develop your own use cases where GPT can help you engage customers, provide them with interactive and fun communication, and boost your revenue.</p>
<p>Set the trend — <a href="https://ai.chatfuel.com/">empower</a> your business with GPT by OpenAI right in your messengers.</p>

Find out what ChatGPT is, how to use it, whether it’s free or not, how to access it, and empower your business with the latest AI solutions.

What is GPT by OpenAI and how to use it?

<p>Chatbots are picking up steam by the day. In fact, <a href="https://free-reports.psfk.com">74%</a> of shoppers say they prefer talking to a chatbot if they’re looking for answers to simple questions. And it seems like this trend will continue growing, especially for retail companies.</p>
<p>But if you’re new to chatbots, you’re probably looking to get informed before you build one for your own business. In this article, that’s exactly what we’ll do. We’ll go over what a chatbot is, how it works, what chatbot architecture is, and more. Let’s get started.</p>
<h2>What is a chatbot?</h2>
<p>A chatbot is a computer program that simulates human conversation. It can operate both through text and voice, but chatbots are normally used in text form.</p>
<p>Chatbots are great at communicating simple yet repetitive information. Most commonly, they are used in customer service. For example, a chatbot might help you find your tracking number, learn about the return policy, find a product, and other FAQs and easy questions. However, nowadays, chatbots are getting smarter. You can build a chatbot to handle more complex issues and even use artificial intelligence (AI) and machine learning to understand customer service requests from written text.</p>
<p>However, sometimes customers have requests beyond the chatbot’s capabilities. In those cases, automation typically transfers them to a live agent trained to deal with more complex issues.</p>
<p>Companies like to use chatbots because they’re cheap and help to reduce the number of people needed to deal with customers. On the other hand, customers like bots because they’re available 24/7 and can give them answers immediately.</p>
<h2>How do chatbots work?</h2>
<p>At Chatfuel, you can set up a chatbot for your website, Facebook Messenger, Instagram, or WhatsApp. But regardless of the platform, at their core, they’re the same.</p>
<p>In a nutshell, the way a chatbot works is simple. First, a customer uses an Entry Point to start a conversation, after which the chatbot goes through a flow you set up to communicate with the customer and resolve their questions or problems.</p>
<p>At Chatfuel, Entry Point is where the customers start interacting with the chatbot. Examples include the following:</p>
<ul>
<li><strong>Bot link.</strong> You sent a customer the direct link that opens a conversation with a chatbot;</li>
<li><strong>Facebook Comments.</strong> A user comments on one of your Facebook posts and triggers a bot to reply to them or message them;</li>
<li><strong>Instagram DM.</strong> A follower sends you a private message, which opens a conversation with a bot.</li>
</ul>
<p>A flow, on the other hand, is a conversational scenario your users go through when interacting with one of your bots. Flows are different based on what their purpose is. For example, you can have different flows for lead generation, answering frequently asked questions (FAQs), product recommendations, feedback collection, and many other purposes. These flows can all be part of one chatbot or be separate from each other. See below an example of a simple FAQs flow connected to the Facebook Page Entry Point.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/637f1c41235fb60f7d1968b8_e13ed70fc239075369b6adba75699c7d7b7a224c45b5615755dcc944f2f353e95fe1eb238195b0f464011700fdbf4691905e1257078fcc676a8b869b898e66bafd4c2e6d74fb1769cd9fd31eb587453c9bf1574deb1d76080109ebbefbc27529adb70ed9.png" height="904" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AAAJGf///9TV1eHi4gAAARD////W1tbb3N7AuxBoYFTqtQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A simple FAQs flow connected to the Facebook Page Entry Point in Chatfuel Dashboard.</figcaption></figure>
<p>If you’re setting up your first bot, you can use our <a href="https://chatfuel.com/templates">free chatbot templates</a> with the most common flows you might need. Simply choose your industry and duplicate one of the templates. You’ll be up and running in no time.</p>
<h2>What is chatbot architecture?</h2>
<p>Chatbot architecture is the backend that makes your chatbot work. It might differ on a case-by-case basis, but this is what a chatbot built with Chatfuel will generally consist of:</p>
<h3>Entry Points</h3>
<p>As mentioned earlier, these are ways through which a customer can start a conversation with a chatbot.</p>
<figure><div><img alt="entrypoints.jpg" src="/cms/static/blog/637f1c402e654fb8fd6bdd16_ef9ba8980a31ad7ed2384d362e1d031cde9e511e66dceab782f3eedf01062b8265ebc5be21734ba5dded67a08e8d48dbe49c365f1403df68dbb2e70f13cd09b7654f75693283c1e53aa9463bd509153d0f70aa195e8d9b7964697eb795006a3ed4f18f5f.jpeg" height="368" width="602" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAI0lEQVR4nGPgU9Jn4JBlEFK09ItnWLli5b79B8+cPvv27TsAVcMLAsmTXTcAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Chatfuel Entry Points for Instagram chatbots.</figcaption></figure>
<h3>Blocks</h3>
<p>A block is a message or a configured block action. Flows, which we mentioned earlier, consist of a series of blocks.</p>
<figure><div><img alt="contentblocks.jpg" src="/cms/static/blog/637f1c4064e4c444417814e9_bc94999ea725ab62628a651d1c73a771700669d71ea6c389cf4b5ce8c6ced70b9f4ceae9ed83f0ce6aacbd3b4ab3dd5806421a76a0990fe8130131c97f62f758896e87d11215256a39304710645c09794eaa9b7621934ba08e4f25ca1f8152666709ed28.jpeg" height="363" width="565" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMElEQVR4nGOobenNKW8orG3vm76QgUHJlEFSm4FP0dQ3juHSpfNvXz198eTByxdPACiXEmfq9CDUAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Chatfuel blocks for Instagram chatbots.</figcaption></figure>
<h3>Actions</h3>
<p>These are essentially the glue that hold your chatbot architecture together. You can use actions to build IF/THEN scenarios. Example: If a customer is stuck in a flow → Notify Admin via Email.</p>
<figure><div><img alt="actions.jpg" src="/cms/static/blog/637f1c41235fb6aec71968b9_d82b25f4486523f0a9be3a84396556cb77a7d0a1365c8cd6a5d0dd8536776eb7d817d852ac25b184795c2099d5ef4cfb0a97c33bc2e370b91ee92875c2bcb4422abd811e1f8e92813fe68343ef19fde60f908c55fd316ec93e001db8925bb57efc4fbb85.jpeg" height="562" width="609" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAP0lEQVR4nAE0AMv/AOLd3NzX19rY2O7t7QAbNUkAKj8AEiYvS18Alpidqq6yvr7Et7m9ALi1tsbFxNfV1c3Jyfe0Hh/en/jiAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Chatfuel chatbot actions.</figcaption></figure>
<h3>Integrations</h3>
<p>Use these handy integrations to book Calendly meetings or collect customer information in Google Sheets.</p>
<figure><div><img alt="integrationsv2.jpg" src="/cms/static/blog/637f1c41bac0fff4cd8567f8_182cea440326027d756805020bdf0dc487eafa34551ddd0411d373b233b9ee0b84b9471c78ebc6e5ca551c427a6066ef2462d6eff3221ef89ac749e69cac2d145318fce6b29ac98e587611a14c36ff686460a0fdd483dd5c2277df570e052c41dee4136a.jpeg" height="329" width="657" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGM4cez4iWPHDx8+/P79OwZxHWt2ZWMGUVUzr0gAxrILrtKsi40AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Chatfuel integrations.</figcaption></figure>
<h2>AI chatbots: how they work</h2>
<p>AI chatbots differ from rule-based chatbots due to their ability to understand human language. What makes this possible are algorithms such as natural language processing (NLP), which is a mix of linguistics, computer science, machine learning, and AI.</p>
<p>At Chatfuel, what gives our chatbots AI-like capabilities is our Keywords feature. The way it works is you can set up certain keyword groups and then what the chatbot should respond or do in response to those keywords. For example, let’s say you want the chatbot to send customers your phone number if they’re asking about it. Here’s what that would look like in the Keywords tab:</p>
<figure><div><img alt="image.png" src="/cms/static/blog/637f1c41257dc1eed25fda3a_bdd1f718d81bda20435f9f484b48773c1941514bd53bc0246416ecab6d3de2e412d0fd8ec5c038c7ae68301df62ecc0688dd5c5d84682e5ce101279bb6354b09083a97e03bcc4cb5a07c0456db87e58d694a17ae1e40ba8fd5783ada2d1fe3bc39f041f5.png" height="514" width="1795" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAEUlEQVR4nGPQ09c/DQatra0AKBsG3ujZaoQAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Setting up keywords and chatbot responses.</figcaption></figure>
<p>Keywords can be refined by using one of the <a href="https://docs.chatfuel.com/en/articles/828883-keywords">3 settings</a>: Similar to, Contains, or Matches.</p>
<p>With a mix of regular chatbot attributes plus the AI-like Keyword feature, you can provide your customers a hybrid experience that you can be sure they’ll be amazed by.</p>
<h2>AI chatbot algorithms</h2>
<p>There are many types of algorithms out there, including those for AI chatbots. Chatfuel’s Keyword feature is also a type of algorithm — it uses synonyms, context, and past data to understand what exactly the customer wants.</p>
<p>Popular <a href="https://www.itechart.com/blog/how-do-chatbots-really-work">chatbot algorithms</a> include the following:</p>
<ul>
<li>Sequence to Sequence (seq2seq) model;</li>
<li>Natural Language Processing (NLP);</li>
<li>Long Short Term Memory (LSTM);</li>
<li>Recurrent neural networks (RNN);</li>
<li>Artificial neural networks (ANNs)</li>
<li>Pattern matching.</li>
</ul>
<p>Each of the above aims to have chatbots seamlessly work in the background and empower the conversation. To the point that the customer feels like they are talking to a human.</p>
<p>This, of course, is no easy task. As simple as a conversation is to us, computers need to be trained to perform sentiment analysis and understand context, intent, and phrasing.</p>
<h2>Build your first chatbot with Chatfuel</h2>
<p>Ready to jump in and build a chatbot that can work for you?</p>
<p>There’s no better way than with one of the biggest no-code chatbot builders in the world. That’s right, with our user-friendly user interface, you can build a chatbot with no previous experience or programming required!</p>
<p>Use chatbots to reduce costs, save time, increase conversion rates, and improve your customers’ experience. You’ll be in great company — our customers include Netflix, Visa, Adidas, and many others.</p>
<p>Sign up for a <a href="https://dashboard.chatfuel.com">free trial</a> today.</p>

All you need to learn before building a chatbot for your business: what a chatbot is, how it works, what chatbot architecture is, and more.

How do chatbots work? Chatbot architecture and algorithms

Use cases

<p>If you’re looking to better capitalize on inbound customers, conversational marketing is for you. This is a relatively new marketing approach. But <a href="https://www.qualified.com/blog/blog-posts/40-conversational-marketing-stats-you-need-to-know">more and more</a> businesses realize that the benefits of conversational marketing include reducing costs, increasing sales, improving sales process, and boosting customer loyalty.</p>
<p>Keep reading to find out what conversational marketing is, its different types, strategies, tips, and more.</p>
<h2>What is conversational marketing?</h2>
<p>Conversational marketing is done through dialogue, where you communicate with the customer in real-time. It generally consists of a live chat or a chatbot on messaging apps. It is especially popular for business-to-business (B2B) transactions, where trust can be built faster, and customers can seamlessly move through the sales funnel.</p>
<p>Of course, conversational marketing is also a great way to keep a customer engaged. According to the <a href="https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages">Nielsen Group</a>, you only have about 10 seconds to catch a website visitor’s attention. But by giving the visitor the opportunity for a real conversation, they’re more likely to stick around and <a href="https://blog.hubspot.com/marketing/artificial-intelligence-is-here">become customers</a>.</p>
<h2>Types of conversational marketing</h2>
<p>Now that your interest is peaked, you’re probably wondering what conversational marketing looks like. Here’re a few ways you can take advantage of this marketing channel:</p>
<h3><strong>Chatbots</strong></h3>
<p>This is usually the first thing people think about. And for a good reason. Conversational marketing chatbots are popular, they work, and they require a low investment timewise. This includes website chatbots, <a href="https://chatfuel.com/blog/social-media-chatbot-for-business">social media chatbots</a>, and Facebook Messenger chatbots in particular.</p>
<figure><div><img alt="1bqZQ2rs0fDbW7eQyWCEDHlpE4yhizPOI.png" src="/cms/static/blog/635f501241528a1d93efa738_385d36787a34ed4347c96902e2dedd98d499696044daf82f354d75372eee7a1b61f0f4c728a0e264b4b0b92a23b94e661baaa491b45451da1cd38dd369973da67f415b7295aa54eab2d13a64807d36dd9384c02443a27da2790af4b12e24eab4c6d36f4c.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGPg4eNXVFZmePPm3dJVuxnu3r03ZfZahsLiUiEpNQCZxwuAgUZ2JgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://chatfuel.com/templates/lookalike-ads-on-IG" target="_blank">Source</a></figcaption></figure>
<h3><strong>Live chat</strong></h3>
<p>This conversational marketing strategy involves a real person that’s talking to the customer. They answer their questions, help them make decisions, and ultimately bring in more sales and improve customer experience.</p>
<figure><div><img alt="Chat-widget-Window-v2.png" src="/cms/static/blog/636e11d2a814287c3a71e31d_52484fe4f5affd6cd14fb5fbcf07c10ed8c74215eef79b53b84ab7eeeaed6fa3aef94c16827e6edcef14fb28799b6f20ddf836c30fd973ae902670e198d8b9d0f38bc05d58cce7c3c9efe692b3914f94e5b58f1323a61da999391af7af60525757baf4de.png" height="732" width="595" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AAAhAAAgAAAlAACXqJRMi2dSjXMA0NDHwcjHy9rOAO3p5f79/uvv8hKyFHSbYkSaAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://www.tawk.to/services/hire-chat-agents/" target="_blank">Source</a></figcaption></figure>
<h3><strong>SMS</strong></h3>
<p>If a user decides to trust you with their phone number, you’re in luck. Texts are one of the best ways to engage with your customers. But for this to qualify as conversational marketing, it needs to be a 2-way conversation.</p>
<figure><div><img alt="Screenshot-2021-04-18-at-12.26.38-PM.png" src="/cms/static/blog/636e11d3f003940c7c23a81b_64acddecae9ad6f6ae238a59240e52847ad578412ecffc03884ff0b134166e281db745aa75991fe615c31e4dffcc75f61c1f53e111e06959a8e46613dbada49a5cae8c044c1bbb1efe4f6f776bb17bef231cf94bdc82eaa19ec1a83664aafc041371372d.png" height="826" width="411" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgELBUsEliCCtbO2nVLQYGdg8G53qGx5//33v7HwByGAtH/pne2gAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://txtcartapp.com/two-way-sms-marketing/" target="_blank">Source</a></figcaption></figure>
<h2>7 conversational marketing strategies</h2>
<p>You can do conversational marketing in many ways. It’s important to test a few strategies and evaluate the results. Then, double down on what works best.</p>
<p>Here’re some of the best conversational marketing strategies you can implement today:</p>
<p>1. Study past customer support calls, chats, and emails to determine what their pain points are. By better understanding their needs, you can determine how to configure your chatbot flows or when to bring in a real person to talk to them.</p>
<p>2. Don’t forget to keep studying and collecting feedback. Make small changes as needed. Your progress will slowly compound over time.</p>
<p>3. Give your customers the option to ask for a live agent. This applies to chatbots in particular. This step is not always necessary. But sometimes, there’s no way around it. So, make sure that your chatbot flows have an out if the customer runs into any roadblocks.</p>
<p>4. There are a few ways to deal with roadblocks, such as sending them to your documentation page or asking them to send an email instead. But the best solution is to have someone join the chat in real time and take over the conversation.</p>
<p>5. Identify which conversational marketing platform works best for your brand and invest most of your efforts there. To get the biggest return on investment (ROI) from conversational marketing, you need to be present where your users are. And not only that but where they’re most likely to convert into customers. For a beauty brand, for example, that might be Instagram. For a moving company, it might be their website. Find out which one is for you and focus on it to see the best results.</p>
<p>6. Use chatbots for lead generation. What a <a href="https://chatfuel.com/blog/lead-generation-on-autopilot">lead generation chatbot</a> does, is it collects customer information by asking them a series of questions. These questions are different from business to business. A <a href="https://chatfuel.com/templates/realestate">real estate chatbot</a>, for example, may ask what their budget is, what neighborhood they want to live in, and whether they’re already pre-approved for a mortgage.</p>
<p>7. Use a chatbot to qualify leads before sending them to sales. First, you’ll need to figure out what makes a good lead for your business. Then, you can design a chatbot that uses artificial intelligence to determine if a customer fits those criteria. If they do, you can immediately connect them to a salesperson or customer service rep. And if they don’t, you can politely turn them down or redirect them to solutions that might fit their needs better.</p>
<h2>Conversational marketing benefits</h2>
<p>The reason conversational marketing is becoming so popular is it brings many benefits. Let’s take a look at the biggest ones:</p>
<ul>
<li><strong>Productivity boost.</strong> Conversational marketing chatbots can free up <a href="https://www.invespcro.com/blog/chatbots-customer-service">30%</a> of the day for your support or sales teams.</li>
<li><strong>Increased loyalty and repeat sales.</strong> <a href="https://kayako.com/live-chat-software/statistics">52%</a> of customers say they’re more likely to stay loyal to a company if they offer live chat.</li>
<li><strong>More high-quality leads.</strong> As mentioned above, you can use chatbots to filter out low-quality prospects. Not only that, but they bring in a higher volume of potential customers since they’re running 24/7.</li>
<li><strong>Higher connection rates with leads.</strong> According to <a href="https://www.leadresponsemanagement.org/lrm_study">studies</a>, waiting just 5 minutes to respond leads to a 10x drop in connection rate.</li>
</ul>
<p>To summarize, conversational marketing leads to fewer costs, more sales, and many other amazing benefits.</p>
<h2>Conversational marketing tips</h2>
<p>Here’re some quick-fire conversational marketing tips so that you can get the most out of it.</p>
<ol>
<li>Train your team. Make sure team members talking with customers know what to say and how to help them.</li>
<li>Have documentation ready for your sales and support teams. It always comes in handy.</li>
<li>Analyze chatbot statistics frequently to identify roadblocks and anomalies.</li>
<li>Collect feedback. It’s the best way to identify what works and what doesn’t.</li>
</ol>
<h2>Conversational marketing examples</h2>
<p>If you’re looking for some inspiration, here’re some real-life examples. See how other companies use conversational marketing in their business.</p>
<h3><strong>Tacobot uses chatbots to deliver high-quality leads to clients</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d3c3c4817a8914a757_8cee57bc2bc798af8d1e81781745516a14f3e5106ede2e4ca809a8811acf10a63aa392f3bf0eed359fdb7526d595d19e7b881220982db59c11c68a71738de22a577a251d8ef3e918c963a0c3cd8b74196026dce0d269a83d09e3e61814458ffee13af37d.png" height="1067" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOYu/92fHKBmrzBtCkTGD79/T9v+2kGFoXYgFQAo9kL3SE9KMYAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p><a href="https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients">Tacobot</a> is a US-based agency that focuses on lead generation for insurance and real estate companies.</p>
<p>But their approach is different. They help their customers generate leads by using a mix of chatbots, follow-up sequences, and retargeting ads.</p>
<p>The most common chatbots they build are for providing life insurance quotes, home/auto insurance quotes, and even calculators such as a rent calculator or a home-value calculator.</p>
<p>As a result, Tacobot’s chatbots bring in high-quality leads that cost only $2-5 for their insurance customers and under $10 for their real estate customers.</p>
<h3>3D Mats uses conversational marketing chatbots to skyrocket sales</h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d3c0125c066c44fc96_69bc34f416d704a8800a2f2b3a5f1c731d1a7413165679ebc43951d9ac4e1909b8acbb589858b42210ebd5d1d22f0809af19dec62c0a9adb4c4100d199413d603290a0ec693c669fd14010776b940340458eb91e0894cf7e80246fd634e06c8f263a6c75.png" height="1067" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGPgZlLbv+b/j9f/5SU0GKRl3Q19Ouav/++h6QUAik0KazV3btMAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>In this example, <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">3D Mats</a> had a few problems they wanted to solve: free up their support team, increase advertising ROI, and boost sales.</p>
<p>To do this, they took a 3-pronged approach:</p>
<ol>
<li>They built a chatbot to handle easy FAQs and recommend products based on customer questions and comments.</li>
<li>They built one that is directly connected with their ads that click to Messenger.</li>
<li>They exported Chatfuel’s user customer information and imported it into Facebook to build more effective lookalike audiences.</li>
</ol>
<p>As a result, they reduced repetitive inquiries by 70%, increased the repeat purchase rate to 30%, and achieved a ROAS of 999% on their Meta ads.</p>
<h3>Beauty brand uses chatbots and live consultations for product recommendations</h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d30d7d56bbf169f888_180424f2b1fefd82498ad52a54e705e99b7486c74f6badc4cd08cbb626123eca1467b15f86c5d93669129937da55464b6e5aa2a538879019e68d6718f2c2b4a9365dbd2462a9c99beca38242dc30ca323508544bcc8002458011ef8b85318b1299b098c8.png" height="360" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFklEQVR4nGN49+v/y/WLDRkE/j/4DwA5KQhC3AqUvgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p><a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">Art & Fact</a> is a great example of how inbound marketing can be done with a mix of chatbots and live interactions.</p>
<p>This beauty brand wanted to test their hypothesis of offering live consultations to their customers.</p>
<p>The process was simple:</p>
<ol>
<li>Followers commented ‘I want a consultation’ on their post.</li>
<li>The chatbot sent them a DM.</li>
<li>They answered a few questions.</li>
<li>They chose a skincare professional and booked a consultation through Calendly.</li>
</ol>
<p>And not only was all this automated, but it also took just 45 minutes to set it up.</p>
<p>As a result, they got 100 applications within 2 hours, which was their limit. 86 of those consultations resulted in a sale, and the other 200 applicants that weren’t fast enough, got a promo code.</p>
<p>Do you want to replicate what Art & Fact did? Or some of the other examples above?</p>
<p>The easiest way is by using our <a href="https://chatfuel.com/templates">free chatbot templates</a>. You can copy a pre-built chatbot, customize it, and have it up and running in just 5 minutes.</p>
<h2>Conversational marketing with Chatfuel</h2>
<p>If you’ve come this far, you’re probably on board with conversational marketing. And why wouldn’t you be? It brings excellent results, improves customer journey, and becomes more and more popular in all industries.</p>
<p>And if you’re looking to build a conversational marketing chatbot, we’ve got you covered.</p>
<p>Chatfuel is one of the biggest chatbot platforms in the world. We’ve got 7+ million customers, with small local businesses and household names like Netflix, Adidas, Visa, and others.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up</a>  for a free Chatfuel trial now. The first 50 conversations are on us.</p>

What conversational marketing is, its types, strategies, tips, and more to help you capitalize on inbound customers.

What is conversational marketing: the beginner's guide

<p>2022 is coming to an end, but the Facebook updates keep coming. This October, Meta announced changes to Pages, Instagram abuse handling, Groups, and the Feed. And we’ve even seen a product release — Meta Quest Pro.</p>
<p>Keep reading to find out about the most important Facebook updates in October 2022, with quick summaries and links to the original articles where you can read more.</p>
<h2>New Facebook Pages experience</h2>
<p>To make it easier for businesses to connect with their customers, Facebook made some changes to the Pages layout this month.</p>
<p>Expect to see:</p>
<p>✔️ A simpler layout;</p>
<p>✔️ Easier navigation;</p>
<p>✔️ A new Professional Dashboard that makes it easy to manage all activities;</p>
<p>✔️ A dedicated Feed that allows you to seamlessly interact with customers.</p>
<p>At the same time, Facebook gave us a guide on how to get the most out of this new Pages experience.</p>
<h3>1. Set your profile up for success</h3>
<ul>
<li>Complete your profile with basic information.</li>
<li>Customize your page with an action button, pin posts, shops, events, and a Featured section.</li>
<li>Assign admins to help you manage the page.</li>
</ul>
<h3>2. Grow your audience</h3>
<ul>
<li>Invite family, friends, and customers to like your page. Use the Invite Friends feature.</li>
<li>Keep track of performance with your simplified insights tab in your dashboard.</li>
<li>Re-purpose posts that perform well as ads.</li>
</ul>
<h3>3. Improve your content</h3>
<ul>
<li>Schedule posts when your followers are most active.</li>
<li>Use relevant hashtags.</li>
<li>Use the Get Message action button with posts to encourage people who view your content to contact you.</li>
</ul>
<h3>4. Engage with your customers</h3>
<ul>
<li>Use the Feed dedicated to your business to engage with customers and other businesses.</li>
<li>Reply to comments and participate in conversations as much as possible.</li>
<li>Engage in other groups with your business account to help build connections.</li>
</ul>
<h3>5. Keep your account secure</h3>
<ul>
<li>Set up 2-Factor authentication.</li>
<li>Use moderation tools to foster positive conversations.</li>
</ul>
<figure><div><img alt="Screen_04 (2).png" src="/cms/static/blog/6369aec747f825e726d6332f_dd1aa0f8726c94317c424d7cbfd59109e61f6b822a2053422d4ef9b33c70f2ff355dcdae81dbe1383276b78870472b9240c5b3e36ae006cd8a6bf621ade85958379d09cef8eb0f807c0351779f5290d914905131e0ecd422be540cba55f31262275b623e.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AClJDImahvb6///r6gB2lZXv9/f//fEGBgbFoQ9nHWUyWwAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://www.facebook.com/business/news/facebook-pages-experience" target="_blank">Source</a></figcaption></figure>
<h2>New Facebook Groups features</h2>
<p>In a continued effort to improve how Facebook users connect over shared interests, some changes to Groups have been introduced this month.</p>
<p>Here’s what those changes consist of:</p>
<ul>
<li>Reels can now be posted in Groups;</li>
<li>New Group profile options, such as an About Me section and an indicator of whether you’re open to messaging;</li>
<li>New features for Group admins that allow them to build culture easier.</li>
</ul>
<p>What do you think about October’s Facebook updates so far?</p>
<p>Keep reading to find out about changes made to the Facebook Feed, changes on Instagram, and Meta’s new VR headset.</p>
<h2>Get more control over your Facebook Feed</h2>
<p>Facebook now gives you at least some control over what’s shown in your Facebook Feed.</p>
<p>Typically, machine learning algorithms determine what content appears in your feed. These algorithms are good. Too good, as it turns out. From a business perspective, algorithms are great. They keep you engaged and active. But sometimes, this is done by pushing divisive, extreme, or even false content.</p>
<p>To balance some of that, Facebook now allows you to select ‘Show more’ or ‘Show less’ on the content that’s shown to you. Facebook will ask you this periodically directly in the feed. And soon, you’ll be able to do it at will by clicking the three-dot menu on posts.</p>
<figure><div><img src="/cms/static/blog/6369b57a04b5b03cf1e8a8cd_FB updates gif 222.gif" loading="lazy" alt="" height="642" width="700" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/10/new-ways-to-customize-your-facebook-feed/" target="_blank">Source</a></figcaption></figure>
<h2>Changes on how abuse is handled on Instagram</h2>
<p>This month’s new Instagram updates help users better handle abuse.</p>
<p>When you block someone, you now also have the option to block other accounts they may have. That way, they can’t circumvent the block and get in touch with you from those accounts. This is in addition to last year’s update, where Instagram made it possible also to block new accounts created by someone.</p>
<p>Instagram’s Hidden Words feature sees some changes as well. Updates include:</p>
<ul>
<li>New languages (Farsi, Turkish, Russian, Bengali, Marathi, Telugu, and Tamil);</li>
<li>The option to now cover Story replies;</li>
<li>Filtering improved to cover intentional misspellings;</li>
<li>Better filtering for scam/spam message requests.</li>
</ul>
<p>And finally, Instagram is expanding their use of nudges. This feature encourages users to pause and think twice before commenting or sending a message that might hurt someone.</p>
<figure><div><img alt="Screen_04 (3).png" src="/cms/static/blog/6369aec8e696f0123a32bc92_3eeafb6c68d22f249ff1867b05a112f37e0293cad306963d13c72c1ecc6553b532f3fe707221f6ef2a87a9a85abc732dccf5f86c5a968eba6a1839e3a7b85cf55dd912a50b540b70d34b07142986c707ce85324201d3ffef7839a862c9ba1441b08cecb9.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOwtrZesGDRug0bGBkZGRwcHG7fvvvh0ycuLi4AiJUK6n2TLBsAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/10/protecting-people-on-instagram-from-abuse/" target="_blank">Source</a></figcaption></figure>
<h2>Product release: Meta Quest Pro</h2>
<p>At the virtual Meta Connect event that took place on October 11, 2022, Mark Zuckerberg unveiled Meta Quest Pro. Previously kept under wraps and only referred to as ‘Project Cambria’, this new headset brings the company that much closer to their dream of broad adoption of the metaverse.</p>
<p>If you want your own shiny Meta Quest Pro headset, you can order one on the <a href="https://www.meta.com/quest">Meta website</a>. Just make sure you’re sitting down before clicking on that link, because the headset comes with an eye-watering price tag of $1,499.99 USD.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/6369aec8a69803cdabf909f7_18567ba24fd5bf861456a0b85f726d55e8db1392dbe7e7404415df4b07ca0a1b0313b22ffb78676c4967a3462f5118687c2463e1cb794b9aadf26e5814b58cffe097b1bd9452fc3046e4dfa117f56885c79a21d7950dc626787d6accd930284c1e16080b.png" height="697" width="1560" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGPY1Jj8//Gh57vn/P94miHZUkuJT1iagWFpUQoAvrUL09Ut0D0AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://about.fb.com/news/2022/10/meta-quest-pro-social-vr-connect-2022/" target="_blank">Source</a></figcaption></figure>
<h2>Increase your return-on-investment (ROI) on Facebook and Instagram</h2>
<p>As a business owner, you’re probably already busy running your business. You’d like to do many things, but you just don’t have the time to get to them. One of those might be using Facebook to generate more business.</p>
<p>But what if you can do it on autopilot? At Chatfuel, our software does exactly that. You can create a chatbot and connect it to your Facebook and Instagram, and it can do the following for you:</p>
<ul>
<li>Answer FAQs;</li>
<li>Make bookings;</li>
<li>Qualify leads;</li>
<li>Reply to comments;</li>
<li>Give out promo codes and much more.</li>
</ul>
<p>This is all 100% safe. We are an official partner of Meta, and 7+ million customers use our product. Brands include Adidas, Netflix, Visa, Nivea, Lego, and more.</p>
<p>Learn more and <a href="https://dashboard.chatfuel.com">get started now</a> with a free trial.</p>

The essential Facebook updates in October 2022 with quick summaries and links to the original articles where you can read more.

Top Facebook updates in October 2022

<p>If you’re someone that runs Facebook Ads, manages multiple Facebook Pages, or multiple Instagram accounts, you need to be familiar with the Facebook Business Manager.</p>
<p>In this article, we’ll explain what Facebook Business Manager is, how to set it up, how to add new Pages, and more. Let’s jump in.</p>
<h2>What is Facebook Business Manager?</h2>
<p>The Facebook Business Manager account is essentially the control center for all your activities on Facebook, Messenger, and Instagram.</p>
<p>From this control center, you can manage business tools and access to these assets. It includes the management of your different Facebook Pages, Instagram accounts, ad accounts, and product catalogs.</p>
<p>You can use Business Manager from both mobile and desktop. It makes it easy to:</p>
<ul>
<li>View notifications;</li>
<li>Respond to messages;</li>
<li>Schedule posts, stories, and ads;</li>
<li>Monitor all activity at a glance;</li>
<li>Manage employee and 3rd party access;</li>
<li>Access other Facebook tools such as Ads Manager, Commerce Manager, Business Settings, and more.</li>
</ul>
<p>The Business Manager on Facebook is a must-have, especially if you’re juggling many accounts at a time. Not only that, but certain features aren’t available without it. Some examples include responding to comments on your ads and using Customer Lists.</p>
<p>Now that you know what the Facebook Business Manager is, keep reading to find out how to set it up.</p>
<h2>How to set up Facebook Business Manager</h2>
<p>First, you’ll need to have a Facebook Page for your business. If you don’t have one, you can <a href="https://www.facebook.com/pages/creation">create one here</a>.</p>
<p>You have the choice to access Business Manager on your phone or your computer. If you prefer using your phone, you can download the Facebook Business Manager app on <a href="https://play.google.com/store/apps/details?id=com.facebook.pages.app">Android</a> or on <a href="https://apps.apple.com/us/app/facebook-business-suite/id514643583">iOS</a>. If you prefer doing it on your computer, follow this link: <a href="https://business.facebook.com">business.facebook.com.</a></p>
<p>Now, click on ‘Create an Account’ and follow the prompts. You’ll be asked to log into your Facebook account and provide information like your name, company name, business email address, and website.</p>
<figure><div><img alt="Снимок экрана 2022-10-24 в 15.50.43.png" src="/cms/static/blog/6356440d4f90fd9644b77928_ec0f82a35af4be8ac25080135b24da66a2a858f4f01fa6adb96782e560f74723342d1e63fddca4039854f3904ccbb4c01d8f0fc1211a7cd98bf49c0e13876348468556588dfc459ba5b434f50388d7074c898ff2dd9b301357d214528358a1df84a6bcd7.png" height="1199" width="2635" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGP4/fv3k+evHP0C3Pz9GL59//H123ceaWUGThEA1M0Nl2rUdS0AAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>Once you create your Facebook Business Manager, you can connect your Facebook Page and other assets to it.</p>
<h2>How to Add Facebook Business Pages</h2>
<p>First, go to <a href="https://business.facebook.com/settings">Business settings</a>.</p>
<p>On the business settings page, you’ll see a menu section called ‘Accounts on the left-hand side.’ Next, click on ‘Pages.’ You can add an existing Page, request access to a Page, or create one from scratch:</p>
<figure><div><img alt="16.11.57.png" src="/cms/static/blog/6356440d4f3fdf9b1a1b2b2d_789572726b8747b37a21151240b869d3d31fca51429c1758c9d89cd929b1283914ad864eca26723fdf672ec5e6552ca98cb3bf1e33758fc1475396bd04bd143a726f408088a90851ef2ba7a0a0631ef11046432320f5db697e806f85a1d04df478e7bcc3.png" height="828" width="2631" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGNYt36jnLyStLTM48dPACCEBWqIhZ+fAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>The process for adding Ad Accounts, Instagram accounts, and other assets is the same. We recommend that, at this stage, you connect them all to your Facebook Business Manager. You can then easily manage all your marketing activities from one place.</p>
<h2>How to add someone to Facebook Business Manager</h2>
<p>If you have employees or 3rd party contractors working on your accounts, you’ll need to give them access.</p>
<p>We recommend that you only give them as much access as is necessary. So if someone is only managing your Facebook Ads, for example, they don’t need full admin access. This way, there’s less of a chance that your account is put in jeopardy by either a mistake or bad actors.</p>
<p>Here’s how to add someone to Facebook Business Manager:</p>
<ol>
<li>Go to <a href="https://business.facebook.com/settings">Business settings</a>.</li>
<li>In the Users section, click ‘People.’</li>
<li>Click ‘Add.’</li>
</ol>
<figure><div><img alt="15.55.36.png" src="/cms/static/blog/6356440e7e6250cf2e1107a0_5895a806415733daa41130bd510b16bc4d9e6cc672c9f7cf4107e50a57d1a39c3fe4b010663db958d02001df2953ddfa7ac24f05a51e593cb74b98b6e34b0ee822426138fe1085ae596596ffe6b06cf9835beda1d727f081848db33b7a49ee4b3e38220c.png" height="717" width="2635" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGMor6iKiIp1dHL98eMHACG0Bik+qzeQAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>4. Enter their email address:</p>
<figure><div><img alt=" 16.01.11.png" src="/cms/static/blog/6356440e6b195f5d111dbceb_ec86324d14967acd90c4ad282010ce1ac126429f27c39e4769771e07f449267240010e90e8fade632e5b1a555869d352276c1d479e8e86fe61d6d5b1742890cd2ab22113fd5b09a0d470fe5d48a4a1c9f53c560a1ee881b8e9959290c5183f57ca982a52.png" height="1097" width="984" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAP0lEQVR4nAE0AMv/AAUDA2pqaqqqqv38+wANDxNdXV3h4eHMz9MANjk8Li8w1NTU7+/vAJubnJ6en52dnV9lbW/aGcmVGG+0AAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>5. Choose what kind of access you’d like to give them.</p>
<p>6. Click ‘Next.’</p>
<p>7. Choose what assets they get access to and what tasks they can do:</p>
<figure><div><img alt="16.04.29.png" src="/cms/static/blog/6356440ec86d72f6a47c8946_13f90e8f9be0dafc57a51c433c80ca56f5e67a44e90815dc48f82f73cf73589c071b16ae5ef5d44a2e1307e38585f3248b0b321ce0ccdfa38c1d3d4445d23e9144cd416c3449355351a491a8ac944ba0cbd607136bbb869584e236b46597abdc061ca425.png" height="1041" width="1792" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGNQU1Pr7e3NzMycN28uQ2Rk5OvXrysrK8PCIwGJ/AtrsB/mXAAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p>8. Click ‘Invite.’</p>
<p>Congrats, you’re done. The person you’ve invited will now get an email with your invite. They will now be able to work on the assets you’ve given them access to.</p>
<h2>How do I find my Business Manager on Facebook?</h2>
<p>If you’re not sure whether you already have a Business Manager account, there’s a simple way to check.</p>
<p>Go to <a href="http://busines.facebook.com">busines.facebook.com</a> and click on ‘Log in.’ Then, try to log in with either your Facebook account or your Instagram account:</p>
<figure><div><img alt="16.08.42.png" src="/cms/static/blog/6356440ea7b90c4ebcd26390_08e9e0f4fc19be581dbd2b86ae3ebad2acd0e40a0ac8961f01f1ceeca93584caa2a0b108c4733a7dbce2fe1a2bffea018f5000146ace3392e0e86dd82bd168f04e3b83b9cc3213ba8e6072371bf5bc08c408d06bae61bc1f05331a8944fe4f1d55619d23.png" height="1300" width="2636" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGNYfunUs/8/r3z7bNnRysBgY5Q7Y0JwdyeDEA8AzmUMrdUwIPIAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>If you already have your Business Manager, you’ll be able to log in and see it. If not, you can follow the steps outlined earlier in this article to create it.</p>
<h2>Is Business Manager free on Facebook?</h2>
<p>Yes, Business Manager is completely free. Facebook created this tool to make it easier for you to manage all your accounts and assets. The only time that Facebook is not free is when you’re running Facebook advertisements. In that case, you will pay based on your usage.</p>
<p>If you’d like to learn more about that, read our recent article on <a href="https://chatfuel.com/blog/facebook-ads-2022">how to advertise on Facebook</a>.</p>
<h2><strong>Facebook Business Manager tips</strong></h2>
<p>Here’re a few tips and best practices that we’ve learned over the years and from other experts:</p>
<ul>
<li><strong>Set up two-factor authentication.</strong> Your accounts are vital for your business. Make sure that they’re as safe as possible. Especially considering that your credit card is connected to your account if you’re running ads.</li>
<li><strong>Revoke access as soon as it’s no longer necessary.</strong> If an employee leaves your company or a freelancer reaches the end of their contract, make sure to revoke their access from your accounts. 99% of the time, you’d be fine even if you didn’t, but you don’t allow anyone to cause any damage.</li>
<li><strong>Start collecting data early.</strong> If you’re just now setting up your accounts, one of the first things you might want to do is install a Facebook Pixel on your website. The Facebook Pixel essentially collects information about your website visitors. When you’re ready to advertise, you can use that information for either retargeting ads or for lookalike audiences.</li>
<li><strong>Be cautious of who you add to your Business Manager.</strong> If you get a request to manage your Facebook accounts, be sure that the request comes from the person you think it is from. If you don’t recognize the person, simply decline the request.</li>
</ul>
<h2>Improve your Facebook experience</h2>
<p>Now that you’re all set up and ready to go, we suggest you use a chatbot platform such as Chatfuel to get the most out of Facebook and Instagram.</p>
<p>Chatfuel is the largest no-code chatbot platform in the world. Over 7 million customers use our software. This includes small local businesses as well as large billion-dollar companies. We’re proud to work with brands like Adidas, Netflix, Nissan, Visa, and many more.</p>
<p>At this point, you may wonder how exactly Chatfuel can benefit you.</p>
<p>Well, your chatbots are completely customizable to your needs, but here’re some ideas on what you can do using chatbots:</p>
<ul>
<li>Answer FAQs;</li>
<li>Recommend products;</li>
<li>Answer product questions;</li>
<li>Direct customers to your closest location;</li>
<li>Cross-sell and up-sell products;</li>
<li>Collect feedback;</li>
<li>Generate leads and more.</li>
</ul>
<p>When it comes specifically to Facebook, you can also read our article on all the <a href="https://chatfuel.com/blog/chatfuel-top-features-facebook">Chatfuel features for Facebook</a>.</p>
<p>In a nutshell, with a chatbot, you get to automate certain parts of your business. Not only do you save hours of labor and become more efficient, but you also generate more revenue for your business.</p>
<p>‍<a href="https://dashboard.chatfuel.com">Try Chatfuel today</a> with a free trial. The first 50 conversations are on us.</p>

Learn what Facebook Business Manager is, how to set it up and run ads, manage multiple Facebook Pages or Instagram accounts, and more.

Facebook Business Manager: what is it and how to use it?

<p>Chatbots are taking over the internet. If you’re not using them yet, you’re missing out. They require no coding yet provide an <a href="http://thrivemyway.com/chatbot-statistics/#chatbot-conversion-statistics">amazing return on investment</a> (ROI).</p>
<p>Keep reading to find out what Instagram chatbots are, how they work, how to create one, and how your business can benefit from them.</p>
<h2>What are Instagram chatbots?</h2>
<p>An Instagram chatbot is an automated conversation tool. So instead of you talking to your customers, a bot does it for you. Through automation, you can <a href="https://backlinko.com/chatbot-stats">boost sales</a> and conversion rates while cutting costs at the same time. They’re your little helpers that are always working and keeping your followers engaged.</p>
<p>Note: Please keep in mind that when we’re talking about chatbots, we’re not talking about bots that are used to ‘gain followers’. Those are against Instagram’s <a href="https://developers.facebook.com/terms">terms of service</a>. We’re talking about legitimate chatbots like Chatfuel. Completely above board and <a href="https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&id=2290956847797542&section=overview">partnered with Meta</a> (Instagram) to provide this product to users.</p>
<h2><strong>How do Instagram chatbots work?</strong></h2>
<p>Instagram chatbots are directly embedded into your Instagram account. They can save you time by doing almost everything that you already do manually.</p>
<p>Here are just some examples of what a chatbot can do:</p>
<ul>
<li>Respond to comments;</li>
<li>Reply to DMs (even answer to FAQs);</li>
<li>Reply to story mentions;</li>
<li>Give out promo codes;</li>
<li>Boost Instagram ads;</li>
<li>Collect customer info and answers;</li>
<li>Recommend products or services;</li>
<li>Book appointments and calls;</li>
<li>Collect feedback;</li>
<li>Export data.</li>
</ul>
<p>Generally, all chatbots follow the same process:</p>
<p>A user triggers the chatbot (Ex: By commenting) > The chatbot interacts with the user (Ex: Sends them a direct message) and goes through the flow that you set up.</p>
<p>A flow is a no-code interface that you use to build your Instagram chatbot.</p>
<p>It consists of straightforward ‘if/then’ rules. So if the customer does A, the chatbot does B. If the customer does X, the chatbot does Y.</p>
<figure><div><img alt="Снимок экрана 2022-09-22 в 17.48.25.png" src="/cms/static/blog/633e90bd0e39b263b3272dfe_874cacf6d9bd82ae7fab0ce6fe28e8aeb3bbb6fc956697b13fb9b9fcdfb41baa8d1f7c07450a6020ffa3573cf3194d5792d99a052a488c171be007c506f0e8bbe84f2a5a99c06ff534c43edf9b801defea77b5bfd157e3078e4c0856785d98ed796967dc.png" height="1050" width="2146" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGPIzMxUUVGoqynft+8Aw43r13t7erKzstetWw8AlOoMxxTwE1kAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>A flow in a feedback management <a href="https://dashboard.chatfuel.com/flowGroup/62d0dac1e9445f01159b5d54/choose-bot/template/?template_key=complaintssupportforecommercestore" target="_blank">chatbot template</a> for Instagram.</figcaption></figure>
<h2><strong>How to create a chatbot for Instagram</strong></h2>
<p>Let’s use Chatfuel to build an Instagram chatbot that automatically replies to Instagram DMs.</p>
<p><strong>Sign up for Chatfuel.</strong> Go to <a href="https://dashboard.chatfuel.com">dashboard.chatfuel.com</a> and click on ‘Sign up.’ Follow the on-page instructions.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/633e90bd8baa7b564c738c63_190c6dedd7c4ef2f1eeeb628e084ef98ba9c7066f9b7e29713925d626318590036f4b8c9d5eaa977ccf464feb3f63b2a8684c313a455eef541804e00ac4918701bbcab172ec42baabe859fbdb8499890328a705493bfa9f14537a01cb85985bbf776e128.png" height="431" width="703" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAIklEQVR4nGP4/////MXLqxva/v//z/D//385HQsGYQUgBwDjbxAUT+TEtgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p><strong>Create a new flow.</strong> To do this, first, click on Automation on the left side. Next, create a new flow by clicking the button in the middle of the page or the plus sign at the top. Then, choose ‘Add Instagram flow.’</p>
<figure><div><img alt="IG bots 1.gif" src="/cms/static/blog/633e90bdca643e3d88b4b108_f3327a88a60c8ddd025ad6e464dd644699cc8e00bfd7f933014355ff41f9e459643ef69e59aa021b62000050f6c046e6ff746dfe108aeb50a3b5704da4fa38d8e724db9455ca7673a9abba245c1786e4601b36cbb593d4f6e57919d0161aad633179088f.gif" height="1392" width="2518" placeholder="blur"></div><figcaption>Adding an Instagram flow in Chatfuel.</figcaption></figure>
<p><strong>Choose an Entry Point.</strong> Entry Points are simply the different ways that a user can start a conversation with a chatbot. In our case, we want our chatbot to reply to DMs. So the Entry Point we choose is Instagram Direct.</p>
<figure><div><img alt="Снимок экрана 2022-09-22 в 12.25.10.png" src="/cms/static/blog/633e90be18affc0fa9d5094e_89feffdc5042a8cb68ad3a23d02f2af65e76835680f4e932c9abe4d7f33bb2a767d3b7f1654bcf13e85c3323a5b412d01a1495f34303142e1d442b00499150906410752d7b88a18a53d2e8ebbedfe2b72f3386401bcc25b11b6b3e1c158492ca5d481a3b.png" height="823" width="2074" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/AJefrgAXLXqGh5uboADm6O5icX+bnqG7vMCf5A2l15aK/wAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Chatfuel Entry Points for Instagram automation.</figcaption></figure>
<p><strong>Build the flow.</strong> Now, let’s tell the chatbot to reply to DMs and let customers know that we’ll get back to them within 24 hours.</p>
<p>First, you need to connect the Entry Point with another block. To keep things simple, we’ll just make the connection through the ‘All first messages’ section. But you can later set up FAQs and keywords as well.</p>
<figure><div><img alt="IG bots 2.gif" src="/cms/static/blog/633e90bd9482100ef1b338b0_f957168c4ae12657d48fe26cbc090fe112b00aa622ebf7501d556daddfe234694e9876ad269fb50566558abe30eb605c40f32a6dfe91acadfecc3164976e533989dceb3299e8fa2658c7b03cbcb2500509391a54c52947d5ad0b788c892233e26b8dc093.gif" height="1250" width="2200" placeholder="blur"></div></figure>
<p>Let’s add a content block with text and add a reply that your chatbot should send followers when they DM you.</p>
<p>And finally, activate the Entry Point to enable the chatbot. You’re done — this is how it should look like:</p>
<figure><div><img alt="IG bots 3.gif" src="/cms/static/blog/633e90bd58b9270dc2a0dc9a_61d903ba1a514fd7ba3478e131754578296f0f248285526002d0b12ac392c08442395e497453c6a81e129ade51044925d373b5b315e45f86458a3c087b1968d662e229c3c808e8b9c9791da6daebd4c900c4c4267c7d6a42e1eb269f98604a03adc44e3e.gif" height="866" width="2206" placeholder="blur"></div><figcaption>Activating Instagram Direct Entry Point.</figcaption></figure>
<h2><strong>Types of Instagram chatbots</strong></h2>
<p>From a technical standpoint, all Instagram chatbots are the same. But we can group them by their use cases and features.</p>
<p>The different types of chatbots are the following:</p>
<ul>
<li>Customer support chatbots;</li>
<li>Feedback chatbots;</li>
<li>FAQ chatbots;</li>
<li>Keyword-based chatbots;</li>
<li>Lead generation chatbots;</li>
<li>Booking chatbots;</li>
<li>Product recommendation chatbots.</li>
</ul>
<p>And there are many more, but the above list covers the most-used ones.</p>
<h2><strong>Benefits from Instagram chatbots for business</strong></h2>
<p>Instagram chatbots are some of the highest ROI-generating tools out there. To better illustrate their benefits, let’s look at some case studies.</p>
<p>First, we’ve got <a href="https://chatfuel.com/blog/resale-platform-story">TheCultt</a>, a fashion brand that used Chatfuel to give out promo codes to their followers. After three months, their results were the following:</p>
<ul>
<li>+47% conversations;</li>
<li>170 sales out of 450 coupons given out;</li>
<li><$2 cost per acquisition (CPA);</li>
<li>Response time decreased by two hours.</li>
</ul>
<figure><div><img alt="image.png" src="/cms/static/blog/633e90beeb4f8ed0376d8a5d_9601b2ee5b3729921a08ee89cd5eb5925909717fd0fa52085ab6181f3e1a226fbebf0f5b3b6957095a43ce2c2f9b6d48d2daaca29c586eae8d21ca5f4c2bfac44e9c93091118571e5424ec42d335e8acf6bd53b49abbc4c740e66a9ec0f352083cd64ace.png" height="898" width="1600" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ABcYEPDjy9jQvJSdkgDA2cj969sNCABKZlS1iA1CkyVb1wAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>The Cultt team.</figcaption></figure>
<p>Next, let’s look at <a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">Art&Fact</a>, a fashion brand that used Chatfuel to validate a new idea. Their goal was to use a chatbot to book online consultations automatically. They would then help customers pick the best skincare product for their needs. The brand’s results were the following:</p>
<ul>
<li>100 consultations booked within two hours;</li>
<li>86/100 made a purchase right after the consultation;</li>
<li>An additional 200 coupons were given out (for those that didn’t sign up in time).</li>
</ul>
<figure><div><img alt="Frame 4.png" src="/cms/static/blog/633e90be5e9dc92a352d2c9b_c1a1c99a36a1adddca254995cb061d8459f18bb1a398d0c427e0d01d7351e75deaa5367f53ce5a503b58276343635b67f17095a2f1edad496ceb1fdbb31d8f4d711c47f33b91ec9cd9a57dbe3d63e8f566291c5b87b891084c29d3f78ec78876c4efe0e2.png" height="360" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFklEQVR4nGN4/P7zq/VL7Bhk/9/5DwA4Pgg42llUpQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>The Art'Fact products.</figcaption></figure>
<p>So, to summarize, some benefits of Instagram chatbots are faster response times, lower CPA, higher conversion rates, and lower labor costs (by automating otherwise manual tasks).</p>
<h2><strong>Instagram chatbot examples</strong></h2>
<p>Let’s look at some of the most popular types of Instagram chatbots in action.</p>
<figure><div><img alt="Frame 2.png" src="/cms/static/blog/633e90befdac2358ec5b63aa_3c2a6b3ceba76648bdfc14cc6a962bb8a80081aeb0f4e78cd06094aa6f31b488e95ec779e9790cb7e3f0e7261f19d30dbf42577b0686488ba5285d3a13d613a1b2ad148373bdd6220d7ac889093a753a606d8eda5e85f3aa23659723cae43b455025f721.png" height="640" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNgYGDQ11LfvH73nBVHGMTFxe3s3P//+//3718AbNQLofWy17sAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://manychat.com/product/instagram/" target="_blank">Source 1</a>, <a href="https://www.tidio.com/instagram/" target="_blank">Source 2</a></figcaption></figure>
<figure><div><img alt="Frame 3.png" src="/cms/static/blog/633e90be9f176866af38228a_d0feca8b2a69b241cda3fde5047b08651e9a50474233ba742a8ddd54e7c0cfefe508e6778390d1bc244c1029e3079b36dae12b9d8c52a838ecf9688067bfef8592c07328038416b3450fb436c70eef3569031185e1ff10840d41ed994e483abd9770f81c.png" height="640" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGMwMdGNiI0trO1lYGBguHf33Kfv/1duOiTKxwcAfR8K4oGWB7QAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://www.tidio.com/instagram/" target="_blank">Source 1</a>, <a href="https://chatimize.com/instagram-story-mentions/" target="_blank">Source 2</a></figcaption></figure>
<figure><div><img alt="Frame 1.png" src="/cms/static/blog/633e90be994c2c66878d91ba_435d5966d6f543ea0efd96834b14c7240f76450aa8c3f350c2a55b5cc2176dc4f4c6f5b4161019d27cc76ddf1a87b3906aa7297534bfff11dac6ff0c1e1cc2407b74bf2563a796695917124ca2369610a67412f654b29ca52814a790dbc9771719f93200.png" height="640" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGNwt7IS5eISldD0925g+P9o44nGOANzN4/gLABazQhA5+OaRAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://chatfuel.com/instagram" target="_blank">Source</a></figcaption></figure>
<p>For more examples, check out our catalog of free <a href="https://chatfuel.com/templates">chatbot templates</a>. You can also save time by using those in your own business.</p>
<h2><strong>Build your own Instagram chatbot</strong></h2>
<p>Ready to build your first Instagram chatbot? Chatfuel is here to get you started. As the largest no-code chatbot platform in the world, you’re in good hands.</p>
<p>There are many benefits from leveraging automation, and they only compound over time. Expect to experience lower CPAs, higher conversion rates, better engagement, and lower labor costs.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up for free on Chatfuel</a> now. The first 50 conversations are on us. No credit card is required.</p>
<p>‍</p>

Learn all there is to learn about Instagram chatbots. Follow our guide and build your own in minutes.

Instagram chatbots: what they are and how to make them

<p>With over 7 million users, Chatfuel is the biggest no-code chatbot platform in the world. Our chatbots are used both on websites and on Facebook. As an <a href="https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&id=2290956847797542&section=overview">official partner of Meta</a>, Chatfuel is directly integrated with Facebook, Instagram, and Messenger.</p>
<p>But as you would imagine, there are many ways to take advantage of this tool. In this article, we’ll go over the top Chatfuel features for Facebook and how to use them to boost engagement, re-engagement, and generate sales.</p>
<h2>How to boost engagement with Chatfuel</h2>
<p>Let’s say you’re an e-commerce store and want to automate FAQs through your Facebook Page. Why? Because customers mostly ask the same questions. And these questions are simple. Examples include customers asking about your shipping policy, refund policy, account settings, etc.</p>
<p>The process of answering these can be easily automated so that you can save time and also cut down on customer support costs (by an estimated <a href="https://thrivemyway.com/chatbot-statistics">30%</a>). And your customers get their answers faster. A win-win situation for all.</p>
<p>So how do you do it? You open the <a href="https://dashboard.chatfuel.com">Chatfuel dashboard</a> and start a new flow (Automation → Flows → Press ➕ to add a new flow). Then, you’ll need to get started by indicating an Entry Point. In this case, that is Facebook Page Entry Point.</p>
<figure><div><img alt="Снимок экрана 2022-09-21 в 14.02.21.png" src="/cms/static/blog/632c20d5d5bf25dab2506ae9_18e782123fb8f0a07c14f12a1c5b9678caa65758d8d69862c00133c53110699a74cdc03570dbaaa74c58bc04220eb4201ab6c90e6a27bb87276191ae769f83e0f0eaf34402c4e2c7c6acfc5630f9eb09b9767c5ae752ba25e4d7cad45cf3a5857da1c173.png" height="1241" width="2093" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGNw9fJXVFSsrKpevmItQ3R0lKamZmpqytOnTwFvRQoUL3433gAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Chatfuel Entry Points for Facebook automation.</figcaption></figure>
<p>Entry Points are always needed when building a chatbot. They are simply the different ways a user can start a conversation with you. Other Entry Point examples include direct messages, comments, ad clicks, story replies, mentions, tags, and direct links.</p>
<p>So, we’ve got our Entry Point. Now, we need to tell the chatbot what to say when the customer messages your Facebook Page. The best approach is to set up Quick Replies with customers' most common questions.</p>
<p>Quick Replies are the buttons below the welcome message (see image below). Customers notice them quickly so they can quickly receive the answers they’re looking for. Instead of typing, they just have to click on the right button.</p>
<figure><div><img alt="Article TOP 11.gif" src="/cms/static/blog/633aefb2475031abaf4af8b1_f41e8293989e9f1ba6ecce8aaf9d23b35103afe03d842b475fb3a289c905287f2cbc0388179cc8f13f14165f7c35c5655d9c3fdd934fc6164cbc0f84068a8353452cc14eb4e31c293508d2371be6025c39c36afc42d878cf5c93171bb2afad9c0bab98f1.gif" height="589" width="1280" placeholder="blur"></div><figcaption>Example of using Quick Replies in a conversational flow.</figcaption></figure>
<p>The buttons can be 100% customized to your needs. You can even integrate certain media assets. Examples include Gallery Cards (best used for displaying products or services), Videos (engagement and re-engagement, promos), and more.</p>
<p>For each button, you can indicate what the chatbot should do. Let’s say the customer clicks on ‘Talk to a person.’ You can then redirect them to Live Chat with someone on your staff.</p>
<p>But let’s say the customer clicks on ‘Account settings.’ You can build a flow that asks what exactly they need help with. And then, another flow responds to each possibility the customer can choose. Here’s an example: Customer clicks on ‘Account settings’ → Chatbot offers a few options → Customer selects ‘Change password’ or ‘Change settings’ → Chatbot sends a message with details on how to change a password.</p>
<figure><div><img alt="Снимок экрана 2022-09-21 в 13.57.20.png" src="/cms/static/blog/632c20d5e3edda6768ea939e_dd46166e34726be77eb0f61df2e5cdbed609c07367cc451ad749280ea891add564f3d588891d13241a7693e98582abbc525c18b73a263e2145f59c7fcb966508a82f0ccb0f76ea4bd35d4b6c86eef35296c4c0927c9fc1ec5c7ab2e32176bdde5c7ff21b.png" height="826" width="2139" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGMwtLD28/dvb2tdt34jw+cPH86eOZ2VlTl12nQAmcoNZ0szKo8AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The ‘Account settings’ flow in Chatfuel free template catalog.</figcaption></figure>
<p>If you’re looking to save time, you can also take advantage of <a href="https://chatfuel.com/templates">Chatfuel’s free chatbot templates</a>. If you go to the ‘eCommerce’ category, for example, you can find a ready-to-use FAQ chatbot that can be integrated with your Facebook Page. Just customize it to your needs, and you can have it live in less than an hour.</p>
<p>Another great way to engage with your customers is through comments. So, let’s say you wanted to build a chatbot that automatically replies to specific comments. In this case, the Entry Point you would use is Comments Autoreply.</p>
<figure><div><img alt="Снимок экрана 2022-09-21 в 15.25.00.png" src="/cms/static/blog/632c20d5601026edfc7d4633_a220c8346d4706966a002d620695e07773bec3e13e4607c940760921736a3c422208e50c68e1461cebc83400b79fbc8e20f9914c19a8ad7f1cb4ee8ced578267ffdc87451d6fa8fc34bdc91b0debfd3d69534da9b0acfd1f5ee856946a65414eabeab5c6.png" height="809" width="2272" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGN49+5Te0eHtKxiZGQkAC9nBcoJi/J9AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Example of using Comments Autoreply Entry Point in a conversational flow.</figcaption></figure>
<p>A great way to take your chatbots to the next level is to train them to recognize what the customer is messaging about. You can do it with the Keywords tab in Chatfuel.</p>
<p>Let’s say you’re building your FAQs chatbot, and one of your Quick Reply options is ‘Something else’. This would let the customer type in their question. Typically, you will have to reply to these messages manually. But, with the keywords feature, you can train your chatbot to understand what the customer is asking and to respond to them.</p>
<p>To set this up, go to Automation → Keywords. You can then add new groups for different types of questions. For example, if you’re running a clothing brand, you might want to make a group that covers clothing care. That way, any question the chatbot identifies as related to clothing care is answered accordingly.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/632c20d5e4e4c8d96d44910a_28133bec92d7c8ce317d5c017c54e6968470f897f7c7636f1b9c1cf0b698147f817b57ec30b22344a351460328c09620dd70f73e70183d6e5e290dc09ea108fcfa49f3ac79c1b58a714fc4aa40c83ce0870d0506c00b1453c512529c25839b96f6985177.png" height="208" width="980" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGNwcnL69ev3////U5KTATFMB90DnnnpAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Setting up keywords and responses in Chatfuel.</figcaption></figure>
<p>In the image above, the match type we used is ‘Similar to.’ There are 3 match types you can choose from:</p>
<ul>
<li>Similar to: The bot will react to exact or very close matches to your keywords.</li>
<li>Contains: The bot will recognize a keyword if it appears anywhere within a sentence. It checks messages for exact matches of the keyword.</li>
<li>Matches: The bot will react to exact matches of a keyword. Automation won’t recognize the keyword if there are any extra words, characters, or missing letters.</li>
</ul>
<p>With the right set-up, you can use keyword groups to automate most of your inbound questions. The long-term benefits of spending time on the right keyword groups cannot be understated.</p>
<p>The key is to keep monitoring their performance. When you see that improvements should be made, adjust the groups as needed.</p>
<p>And don’t forget that you can also use this feature for purposes other than answering FAQs. Other use cases include collecting feedback, lead-gen, managing subscriptions, and more.</p>
<p>You can read our <a href="https://docs.chatfuel.com/en/articles/828883-keywords">guide</a> on a detailed breakdown of the keyword feature on Chatfuel.</p>
<h2>How to re-engage your customers</h2>
<p>Once you’ve engaged with a potential customer, it’s essential to maintain that connection, especially if they haven’t converted yet.</p>
<p>So how do you re-engage and convert them into repeat customers? Chatfuel has a few features that can help with this.</p>
<p>First, let’s talk about One-Time Notifications and Recurring Notifications.</p>
<p>These notifications are built on top of Facebook’s <a href="https://developers.facebook.com/docs/messenger-platform/policy/policy-overview">24-hour rule</a> on promotional messages. The rule states that you can only message customers if they’ve messaged your page in the last 24 hours. The window resets each time the user sends a new message.</p>
<p>You can use One-Time Notifications to send users one follow-up message after the 24-hour window has passed. This is only possible if the customer subscribes to receive this follow-up message. For example, by clicking the ‘Notify me’ or ‘Subscribe’ button in your flow.</p>
<p>Recurring Notifications allow for sending of several messages on a daily, weekly, or monthly basis. It helps you keep in touch with your customers for an extended period. Similarly, these notifications are only possible if customers opt in for them.</p>
<p>For a One-Time Notification, the process typically looks like this: A user finishes Flow → bot waits for 12 hours → bot sends a message asking to subscribe to one more message → user opts in → bot can now send a single message outside the 24-hour window.</p>
<p>See below an example of a fashion brand using the One-Time Notification feature to inform a customer when an item is back in stock.</p>
<figure><div><img alt="Брать тут1.png" src="/cms/static/blog/632c20d5129a6f25fd7f2a2f_fee1d5e7e5e0a21d3e88b3b0b42754bf64c41cf651a029a9c064b6d0a51dcb899dfe9e50e7d89eb8d4f22589b70ffec99b6edcaa6774781a3d59800157a9dbdc03d4aad7b4c713a03d666f37b0d9de12a4c4e277fad3ed64121411830d3ad9402700b679.png" height="2561" width="4186" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGPQ0jO0c3Q1NrdmZOVkOHT8xO0Hj6saWuXkZAFf4wjJiqFMmgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://docs.chatfuel.com/en/articles/3705639-one-time-and-recurring-notifications" target="_blank">Source</a></figcaption></figure>
<p>You can find out more about these re-engagement Chatfuel features in our <a href="https://docs.chatfuel.com/en/articles/3705639-one-time-and-recurring-notifications">guide</a>.</p>
<p>Chatfuel also has two Entry Points that can only be used for re-engagement: Persistent Menu and Sponsored Messages.</p>
<p>The Persistent Menu Entry Point can be used for FAQs, lead generation, and customer support. It serves as a core navigational menu that is always available to customers who’ve already interacted with you.</p>
<p>Sponsored Messages can be used after a user has already communicated with your business through Messenger. You can then show highly targeted messenger promotions directly to these customers.</p>
<figure><div><img alt="jasper's market.png" src="/cms/static/blog/633aefb3ff2eeedc570d4c18_ef696d70938ff87660015f7f76199b0873d6d2c5a128f43931b7e99fcf3522c3c71aec6d5fa8577a3f1d2c8ce6c208e01bd00089d3414b75f8f77ac6741684eb8dd056376c62d7530a4e47eec47cfc625d3e73365efcf116322e453317156e96216341ed.png" height="2561" width="4186" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AD0ZB762qsXHyLi4uAAmAQDV0s/z9PPu7eipJg8yGBPJygAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://www.facebook.com/business/help/1743482385918537?id=371525583593535" target="_blank">Source</a></figcaption></figure>
<p>So now that you know how to re-engage your customers, let’s go through some more Chatfuel features, you can take advantage of.</p>
<h2>How to use Chatfuel features for e-commerce and lead generation</h2>
<p>Let’s say that you are running an e-commerce store. You’ll probably want to advertise your products on Facebook. But once your customers visit your shop, they might have questions. This is where the Facebook Shops Entry Point comes in.</p>
<p>You can use it to build a chatbot that replies to users who message you about products in your catalog. Besides answering product-specific questions, the chatbot can generate extra revenue through up-sells and cross-sells.</p>
<figure><div><img src="/cms/static/blog/633a8a93d9b9796268eb0592_e-commerce.lead.gen-min.png" loading="lazy" alt="" height="2561" width="4186" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOQY2DobmzcvWXfj1/fGRISEnOSY0syEz58/gYAmDwNJaj0H7kAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://www.youtube.com/watch?v=BVNrB1-A0Rc" target="_blank">Source</a></figcaption></figure>
<p>But what if you’re a more traditional business? A driving school, for example, or a real estate company. You can build a bot that does lead gen for you. In this case, you can use the Click-to-Messenger Ads**** and Click-To-Messenger Ads JSON Entry Points.</p>
<p>Click-to-Messenger Ads send the customer directly to a conversation with your business. They’re great for starting conversations with your customers, lead generation, collecting feedback, and more. Use this entry point to build a chatbot that automates this process and saves you time.</p>
<figure><div><img alt="акме.png" src="/cms/static/blog/633aefb335a0e4169287f93e_a5ff7bc383fba191fc7261bd3bf03c81916db04c3ed8593c4c0cd6fcfcb234e055f3ab2e000dffbcb6d8d82590be20345d103f35b4746d57f706b7094a829aff6d9cca57a968823cca441679368e567991204c323317c92f22a4e1d06a60437899b15d0d.png" height="2561" width="4186" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAHUlEQVR4nGNgYGB49f7T03ffGCDg19//7/78B7IAkvELdBXMz4oAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://chatfuel.com/templates/collect-emails-and-phones-in-facebook" target="_blank">Source</a></figcaption></figure>
<p>The Click-To-Messenger Ads JSON Entry Point is a new tool from Chatfuel. It was made to simplify creating Facebook Ads and connecting them to Chatfuel. This is how it works: you simply set up a greeting and click Copy greeting as JSON code.**** You then paste this code into your Ads Manager. Please refer to our <a href="https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads">guide</a> for more detailed instructions on this process.</p>
<figure><div><img alt="TOP Chatfuel tools 5.gif" src="/cms/static/blog/632c20d7fe47a23259743e10_a40fe9f137e8f609f611f5c43f484918e15f4da0876519379b4f0d05b7d5f94b88c231c4d0f2cf889d9e2d9ebe01af34435e548e2cbd24e1a82128227bc960dad2e56bfe5fbc6ef7883e9e985444e712a16ec7af80b58d63cfaf580191336490a21bacea.gif" height="532" width="960" placeholder="blur"></div><figcaption>Pasting the greeting as JSON code to Ads Manager.</figcaption></figure>
<p>Sign up for a free trial with <a href="https://dashboard.chatfuel.com">Chatfuel</a> to try these Entry Points yourself.</p>
<h2>What else can you do with Chatfuel?</h2>
<p>The great thing about Chatfuel is that you can have an almost unlimited variety of different flows. Here are some examples for inspiration:</p>
<ul>
<li>Give out promo codes,</li>
<li>Make product recommendations,</li>
<li>Handle complaints,</li>
<li>Locate closest store,</li>
<li>Send recurring newsletters,</li>
<li>Send promotion alerts,</li>
<li>Send stock alerts,</li>
<li>Book calls,</li>
<li>Qualify customers/leads,</li>
<li>Register for events,</li>
<li>Run a personalized quiz,</li>
<li>Up-sell and cross-sell products.</li>
</ul>
<p>You’re probably already coming up with ideas for your own business. We encourage you to get creative and build new flows that your business can benefit from.</p>
<p>And there are also other features worth mentioning. One of those is our analytics dashboard. You can use it to discover valuable insights: user metrics, sources, popular blocks/buttons/URLs, and more.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/632c20d61cc90e32cdd88f5b_f79d7833a3769da94985bb392539dd2a22eb2565b2023c91088a0320e4d0f11c110a2182f97974ab8503ed7ce246fa9e702c3ef7cc0c4b307a2ecc3e83f543201a780a4b174bcfc880cbbd8725bf4c648840fe4fdff702739255b1a041b207a961868802.png" height="591" width="1282" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGM4ffaypYMHr7jso2evGVau3ZSeUxIWnbRy7SYAoKoMi9L/DmsAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://docs.chatfuel.com/en/articles/838404-tracking-performance" target="_blank">Tracking automation performance.</a></figcaption></figure>
<h3>Take advantage of automation</h3>
<p>To recap, in this article we’ve gone over the top Chatfuel features for Facebook. We’ve discussed Entry Points, keywords, notifications, flows, Quick Replies, and more. We hope that you’re ready to take advantage of chatbot automation yourself.</p>
<p>Now is your chance to put what you’ve learned into practice. You’ll boost your sales, customer experience, and conversion rates for your business. <a href="https://dashboard.chatfuel.com">Sign up on Chatfuel</a> for free — the first 50 conversations are on us.</p>
<figure><div><iframe allowfullscreen frameborder="0" scrolling="no" src="https://www.youtube.com/embed/U1Uo2PCs8I8" title="Facebook automation | Quick guide to save time & get more clients"></iframe></div></figure>

Learn about the top Chatfuel features for Facebook and generate more sales. Find detailed use-cases and how to use Chatfuel and Facebook to