Katie Ranaraja

Platforms

<p>Are you struggling to get your Shopify store off the ground? If so, you’re not alone. Many Shopify store owners are facing the same challenges as you. The good news is that plenty of marketing strategies can help you overcome these challenges and achieve your goals.</p>
<p>In this article, we’ll explore the top 10 Shopify marketing strategies that you need to know in 2023. We’ll cover everything from optimizing your website for SEO to using social media to engage with your audience.</p>
<p>Whether you’re a seasoned Shopify store owner or just getting started, this blog is for you. So, get ready to learn about the best Shopify marketing strategies in 2023.</p>
<h2>Introduction to Shopify marketing strategies</h2>
<p>Shopify is a popular eCommerce platform that enables businesses to create and manage their online stores. Effective marketing is crucial for the success of any eCommerce business, and Shopify provides several tools and features that can help you promote your products and reach potential customers.</p>
<p>In this article, we will be discussing the following 10 Shopify marketing strategies:</p>
<ol>
<li>Advertising on Google and social media.</li>
<li>Exploring customer reviews on product pages.</li>
<li>Abandoned cart recovery campaigns.</li>
<li>Referral programs.</li>
<li>Customer loyalty programs.</li>
<li>Using SEO for Shopify and product promotion in blog articles.</li>
<li>Community marketing.</li>
<li>Brand collaboration and influencer marketing.</li>
<li>Using social media potential.</li>
<li>Automated marketing.</li>
</ol>
<p>Let’s have a closer look at each strategy listed above.</p>
<h2>Top 10 Shopify marketing strategies</h2>
<h3>1. Advertising on Google and social media</h3>
<p>Advertising on Google and social media platforms like Facebook and Instagram can help you reach a wider audience and increase your sales. By creating targeted ads and using advanced targeting options, you can reach potential customers who are more likely to make a purchase.</p>
<h3>2. Exploring customer reviews on product pages</h3>
<p>Customer reviews are a powerful tool that can help you build trust with potential customers and increase your sales. By displaying customer reviews on your product pages, you can provide social proof and encourage other customers to make a purchase.</p>
<h3>3. Abandoned cart recovery campaigns</h3>
<p>Abandoned cart recovery campaigns are a powerful tool that can help you recover lost sales and increase your revenue. By sending automated emails to customers who have abandoned their shopping carts, you can remind them of their abandoned items and encourage them to complete their purchases.</p>
<h3>4. Referral programs</h3>
<p>Referral programs are an effective way to boost your sales and increase your customer base. By offering incentives to customers who refer their friends and family to your store, you can encourage word-of-mouth marketing and build brand awareness.</p>
<h3>5. Customer loyalty programs</h3>
<p>Customer loyalty programs are an effective way to increase customer retention and build brand loyalty. By offering rewards and discounts to loyal customers, you can encourage repeat purchases and build a strong relationship with your customers.</p>
<h3>6. Using SEO for Shopify and product promotion in blog articles</h3>
<p>Search engine optimization (SEO) is a crucial component of any eCommerce marketing strategy. By optimizing your website for search engines like Google, you can increase your visibility and reach potential customers who are searching for products like yours.</p>
<p>Blog articles are a great way to provide value to your customers and promote your products. By creating informative and engaging blog articles that promote your products, you can increase your brand awareness and drive traffic to your website.</p>
<h3>7. Community marketing</h3>
<p>Community marketing is a powerful tool that can help you build relationships with your customers and increase your brand awareness. You can connect with your customers and promote your products by participating in online communities and forums related to your niche.</p>
<h3>8. Brand collaboration and influencer marketing</h3>
<p>Brand collaboration is an effective way to reach a wider audience and increase your brand awareness. You can reach new customers and grow your revenue by partnering with other brands and influencers who share your target audience.</p>
<p>Influencer marketing is a popular marketing strategy too. It can help you reach a wider audience and increase your sales. By partnering with influencers with a large social media following, you can promote your products and reach potential customers who are more likely to make a purchase.</p>
<h3>9. Using social media potential</h3>
<ul>
<li><strong>Engaging social media posts</strong></li>
</ul>
<p>Social media posts are a great way to keep your customers engaged and promote your products. By sharing interesting and relevant content on social media platforms like Facebook, Instagram, and Twitter, you can build a relationship with your customers and increase your brand awareness.</p>
<ul>
<li><strong>Giveaways</strong></li>
</ul>
<p>Social media giveaways are a great way to generate buzz and increase your brand awareness. By offering prizes and incentives to your social media followers, you can encourage them to share your content and promote your products.</p>
<ul>
<li><strong>Selling on social media</strong></li>
</ul>
<p>Selling on social media platforms like Facebook and Instagram is a great way to reach a wider audience and increase your sales. By creating a Facebook Shop or an Instagram Shop, you can showcase your products and encourage your followers to make a purchase.</p>
<h3>10. Automated marketing</h3>
<p>Automated marketing strategies are a great way to save time and increase the effectiveness of your marketing efforts. By using tools like marketing automation and email marketing automation, you can automate repetitive marketing tasks and focus on more important tasks like building relationships with your customers.</p>
<p>By now, you are probably considering choosing the right Shopify marketing strategy for your business. Let’s explore it together.</p>
<h2>Choosing the right Shopify marketing strategy</h2>
<p>Choosing the right Shopify marketing strategy depends on your target audience, business goals, and budget. The last two differ across brands, while there is a formula to learn more about your potential customer and focus on them.</p>
<h3>Detecting a target audience</h3>
<p>As a business owner, it is important to know what your target audience is and what their needs are. This will help you create marketing strategies that are relevant and appealing to them.</p>
<p>Here are some of the key things to know when targeting your audience:</p>
<ul>
<li>customer demographics,</li>
<li>their interests and motivation,</li>
<li>their challenges and frustrations,</li>
<li>the channels they use to communicate.</li>
</ul>
<p>Knowing your target audience is essential to success with marketing, so be sure to spend some time researching who they are and what they want. Once you better understand your audience, you can start creating content that speaks to them and builds a relationship.</p>
<h2>How to take the maximum out of marketing strategy</h2>
<p>When you learn several Shopify marketing strategies that you can use (or already do) to promote your products and increase sales, you can choose the most effective one for your business and achieve your goals.</p>
<p>With Chatfuel, you can automate a significant amount of your routing workflows. Whether you choose to focus on social media, SEO, referral programs, or a combination of these strategies, the key is to be creative and quick enough in your approach. By doing so, you can build a strong brand and loyal customer base that will take your business to new heights.</p>
<p>So, don’t hesitate to <a href="https://dashboard.chatfuel.com/sign-up?&utm_source=blog&utm_campaign=shopify-marketing">claim a free trial</a> today to take your marketing game to the next level.</p>

Need help to get your Shopify store off the ground? If so, check the top 10 Shopify marketing strategies in 2023, from SEO to social media.

10 Shopify marketing strategies you need to know in 2023

WhatsApp

<p>WhatsApp is one of the top messaging apps globally, serving over two billion users. However, it’s crucial to keep up with their user’s constantly evolving needs, preferences, and interests. That’s why WhatsApp has been actively working on enhancing the user experience by introducing new features. From advanced security features to exciting new tools for businesses, WhatsApp’s upcoming updates in 2023 will spell-bound you.</p>
<p>Whether you are a casual user or a business owner, these updates will cater to all your needs and provide you with top-notch security and privacy.</p>
<p>We’re going to discuss the most significant updates and features that WhatsApp has in store for you. Read on to find out how these updates can transform the way you use WhatsApp and make your life and business simpler and more convenient in 2023.</p>
<h2>10 new updates for WhatsApp users</h2>
<p>WhatsApp is gearing up to release a slew of new updates in 2023. Here are the 10 most groundbreaking of them:</p>
<ol>
<li>Updated video calling feature that will let you call any other WhatsApp user in the world.</li>
<li>Updated group calling feature that will let you call multiple WhatsApp users at the same time.</li>
<li>Updated privacy settings that will let you control who can see your messages and photos, and to detect and prevent future abuse of the app.</li>
<li>Updated Status feature that will let you modify your status without having to open the app.</li>
<li>Updated Voice call feature that will let you make voice calls without having to use the phone’s microphone.</li>
<li>Updated Group message feature that will let you message multiple groups at the same time.</li>
<li>Improved support for <a href="https://chatfuel.com/blog/whatsapp-chatbot">AI-powered chatbots</a>.</li>
<li>Updated Settings feature that will let you manage your account settings more easily.</li>
<li>Updated GIF feature that will let you send and receive GIFs.</li>
<li>Updated Notifications feature that will let you manage your notifications more easily.</li>
</ol>
<p>These updates will make WhatsApp more convenient and easier to use, making it a more valuable tool for communication.</p>
<h2>10 upcoming WhatsApp new features in 2023</h2>
<p>WhatsApp is gearing up to release some pretty groundbreaking updates in 2023. Some of these updates include new features for the desktop app, as well as updates to the messaging platform itself.</p>
<p>Here are the ten most important ones:</p>
<ol>
<li>Sharing files directly between users, as well as group chats with up to 256 users.</li>
<li>Sharing photos and videos without having to send a message first.</li>
<li>Sharing large files (up to 2GB in size.)</li>
<li>Group video calling with up to 100 people at the same time.</li>
<li>Voice call recording that allows you to have a backup of your conversations.</li>
<li>Facial recognition letting you easily identify the people in your videos and calls.</li>
<li>Supporting payments through PayPal and other popular payment processors.</li>
<li>Supporting translations into more languages.</li>
<li>Supporting VoLTE (Voice over LTE) calls.</li>
<li>Supporting group chats in multiple languages.</li>
</ol>
<p>These updates are sure to make WhatsApp more user-friendly and efficient, and they will likely increase the amount of people using the platform. So if you are looking for an efficient and user-friendly messaging platform, be sure to keep an eye out for these updates in 2023.</p>
<h2>Take advantage of WhatsApp for your business</h2>
<p>WhatsApp is continuously improving and introducing new features to make communication easier and more efficient for users worldwide. As outlined above, there are ten significant updates coming to WhatsApp in 2023 that will provide the new functionality and features for your personal and business use.</p>
<p>Don’t miss out an opportunity to communicate with your customers on their favorite messaging app. With automation, you can easily respond to customer frequent questions, recommend your products, send out promo codes, and more. With Chatfuel, you can do all of that with ease — no tech or special knowledge is required. <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp-features-updates">Get your free trial</a> today and stay updated on the latest happenings in the world of marketing messaging.</p>

The most significant updates and features of WhatsApp in 2023. Discover how they can make your life and business more straightforward.

WhatsApp updates and upcoming new features in 2023

<p>Do you check WhatsApp every day? Odds are, you’re not alone. With over 2 billion active users worldwide, the instant messaging giant has become an integral part of our social media lives. But have you ever wondered about the WhatsApp statistics for 2023? How many people use WhatsApp globally? Which country uses WhatsApp the most? And what about WhatsApp Business statistics? These are just some of the questions we’ll be delving into in this article.</p>
<p>Whether you’re a casual user or a business owner looking to tap into the vast pool, we’ve got you covered. From usage by country to who uses WhatsApp the most, we’ll explore the most intriguing statistics that surround the platform.</p>
<p>So, let’s get started and take a closer look at WhatsApp numbers and facts that you’ve been curious about.</p>
<h2>Overview of WhatsApp statistics 2023</h2>
<p>As one of the most popular messaging services in the world, WhatsApp has seen incredible growth over the years. Let’s take a closer look at some of the statistics and trends that we can expect to see in 2023:</p>
<ul>
<li>According to eMarketer, WhatsApp is expected to reach over 3 billion users worldwide by 2023. This is a significant increase from the 2 billion monthly active users that WhatsApp reported in 2021. This number includes both personal and business accounts.</li>
<li>WhatsApp is used by people of all ages and backgrounds, but there are some trends in terms of demographics. According to Statista, the majority of WhatsApp users are between the ages of 18 and 44. Additionally, WhatsApp is more popular in certain countries, such as India and Brazil.</li>
<li>The use of WhatsApp for business is on the rise, with more and more companies turning to the platform to communicate with customers and clients. According to WhatsApp, there are now over 50 million WhatsApp Business accounts worldwide.</li>
<li>WhatsApp is known for its high user engagement, with many users checking the app multiple times a day. According to a survey by Facebook, 71% of WhatsApp users use the app daily. Additionally, WhatsApp users send over 100 billion messages per day.</li>
</ul>
<h2>How many people use WhatsApp?</h2>
<p>When it comes to instant messaging and social media platforms, WhatsApp is one of the most popular choices among users worldwide. The platform’s user base has been growing exponentially over the years, and it shows no signs of slowing down. Let’s take a closer look at some of the latest WhatsApp statistics for 2023.</p>
<h3>Number of users worldwide</h3>
<p>According to Statista, as of January 2023, the number of monthly active WhatsApp users worldwide is projected to reach 2.9 billion. This shows an increase from the 2.5 billion monthly active users reported in 2021. This means that WhatsApp will continue to be one of the most widely-used social media platforms in the world.</p>
<h3>WhatsApp usage by country</h3>
<p>WhatsApp is one of the most popular instant messaging apps around the world with millions of active users. While the app is used by people from all corners of the world, some countries are more WhatsApp-friendly than others. In this section, we will take an in-depth look at how WhatsApp is used in different countries around the world.</p>
<p><strong>1. India</strong></p>
<p>It is no secret that India is WhatsApp’s biggest market with over 400 million active users. The app’s popularity in India can be attributed to its simple interface, easy accessibility, and widespread adoption of smartphones. According to a report by Statista, the number of WhatsApp users in India is expected to reach 448 million by 2023.</p>
<p><strong>2. Brazil</strong></p>
<p>Brazil is WhatsApp’s second-largest market with over 120 million active users. The app’s popularity in Brazil can be attributed to the high mobile data rates and a high availability of cheap smartphones. According to a survey by Mobile Time, 99% of Brazilian internet users own a WhatsApp account.</p>
<p><strong>3. United States</strong></p>
<p>Even though WhatsApp faces strong competition from other social media giants like Facebook and Twitter in the US, the app still has a sizeable user base with over 68 million active users. WhatsApp is particularly popular among the Hispanic population in the US. According to a survey by Pew Research Center, more than half of the Hispanic adults (51%) in the US use WhatsApp.</p>
<p><strong>4. Indonesia</strong></p>
<p>Indonesia is WhatsApp’s fourth-largest market with over 100 million active users. The app’s popularity in Indonesia can be attributed to the broad reach of WhatsApp and the strong sense of community among the Indonesian people. According to a survey by Hootsuite, WhatsApp is the most popular social media platform in Indonesia.</p>
<h2>WhatsApp Business statistics</h2>
<p>The introduction of WhatsApp Business in 2018 changed the game for small businesses and entrepreneurs looking for an easy way to connect with their customers. Let’s take a closer look at some of the key WhatsApp Business statistics:</p>
<p>As of 2021, there are over 50 million WhatsApp Business users worldwide, making it a very popular platform for businesses to communicate with their customers.</p>
<p>WhatsApp Business is particularly popular in India, where over 4 million businesses actively use the platform.</p>
<p>In the United States, WhatsApp Business is a rapidly growing trend, with more and more businesses adopting the platform to provide customer service and communicate with their clients.</p>
<p>According to a survey conducted by Facebook, 81% of SMBs (small and medium-sized businesses) in India believe that WhatsApp helps them connect with customers more effectively.</p>
<p>One of the key benefits of using WhatsApp Business is the ability to automate responses to common queries. This saves businesses time and allows them to focus on other aspects of their operations.</p>
<p>Companies can use WhatsApp Business to send updates, promotional messages, and even personalized messages to their customers based on their previous interactions with the business.</p>
<h2>WhatsApp messenger features</h2>
<p>WhatsApp has become an integral part of how we communicate with friends, family, and colleagues. In this section, we will take a closer look at some of the key features of WhatsApp that have helped the app achieve such massive popularity.</p>
<h3>1. End-to-end encryption</h3>
<p>One of the most significant features of WhatsApp is end-to-end encryption. This means that all messages, calls, photos, and videos sent through WhatsApp are encrypted and can only be read by the recipient. This level of security makes WhatsApp one of the most secure messaging apps on the market.</p>
<h3>2. Group chats</h3>
<p>WhatsApp group chats allow you to communicate with multiple people at once, making it an ideal tool for team collaboration or staying in touch with family and friends. With WhatsApp, you can create group chats with up to 256 people, making it easy to stay connected with even large groups.</p>
<h3>3. Voice and video calls</h3>
<p>WhatsApp’s voice and video calling features have proven to be incredibly popular among users worldwide. By using WhatsApp, you can make high-quality voice and video calls, even if the recipient is located in another part of the world. This feature has been especially beneficial during the recent COVID-19 pandemic, as people were forced to connect with family and friends remotely.</p>
<h3>4. WhatsApp Business</h3>
<p>WhatsApp Business is a powerful tool for businesses of all sizes that want to connect with their customers on a more personal level. With WhatsApp Business, companies can create business profiles, automate messages, and connect with customers in real time.</p>
<h3><strong>5. Status updates</strong></h3>
<p>Similar to Instagram and Facebook Stories, WhatsApp Status allows users to post photos, videos, and text updates that disappear after 24 hours. This feature has become incredibly popular, with over 450 million daily active users of WhatsApp Status.</p>
<h2>Future of WhatsApp for your business</h2>
<p>With over 2 billion active users each month, WhatsApp has become one of the world’s most widely used instant messaging apps. As we look towards the future of WhatsApp, let’s take an in-depth look at how you can use this messenger for your business.</p>
<p>WhatsApp has a long-term vision to become the universal messaging service for all people and businesses. It’s clear that WhatsApp will continue to play a major role in the world of instant messaging and social media in the years to come.</p>
<p>With Chatfuel, you can automate your business communication on WhatsApp without coding. That way, your customers will receive relevant messages with product recommendations, answers to common questions, and even ChatGPT-generated responses.</p>
<p><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp-statistics">Get a free trial</a> today and take your messaging game to the next level.</p>

WhatsApp numbers and facts from usage by country to who uses WhatsApp the most, and more.

Unveiling WhatsApp statistics 2023: usage, revenue, and more

Ion Rotaru

<p>With India and Brazil leading the way, WhatsApp is entering the payment processing arena. This new feature makes users’ lives easier and enables businesses to operate more efficiently.</p>
<p>In this article, we’ll discover what WhatsApp Payments (also known as WhatsApp Pay) is, how it works, where it is available, and more.</p>
<p>Let’s get started.</p>
<h2>What is WhatsApp Payments?</h2>
<p>WhatsApp Payments is an in-app feature that allows WhatsApp users to easily send and receive money from other users and businesses. This payments service lets users transfer money as easily as sending a text message. It is a convenient and secure way to manage money transfers without having to resort to third-party applications. As of May 13th, 2023, the feature is only available in India and Brazil.</p>
<h2>How does WhatsApp Payments work?</h2>
<p>WhatsApp Payments are powered by financial partners, which are different based on the country that you are in. In India, the feature is enabled by the BHIM UPI platform and processed by payment partners like SBI, Axis Bank, HDFC Bank, and others. In Brazil, the feature is enabled by Meta Pay, and payments are processed by trusted local partners.</p>
<p>The best part about the process is that there are no fees. This applies to money transfers done in both India and Brazil.</p>
<h2>WhatsApp Payments in India</h2>
<p>The WhatsApp Payments feature was first released in beta mode in India in 2018. It was a soft start, with <a href="https://tech.hindustantimes.com/tech/news/close-to-1-million-users-in-india-testing-whatsapp-s-payment-service-story-i5vtjyaQ0DJjPIHvvpgN3I.html">1 million</a> users given access to test the feature by early 2022. But after a positive reception and a long regulatory approval process, the Indian government finally agreed to a gradual release of the feature through the summer of 2022.</p>
<p>WhatsApp Pay is now available in ten regional Indian languages, and it can be used by both Android and iOS users.</p>
<figure><div><img src="/cms/static/blog/646b01fe3706b3d085dce4fc_WA Pay 1.png" loading="lazy" alt="" height="2521" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AAATDwAOCQAZFwDO39bV9OC928QA6fTV2v/C2PvAAKTOru342ujp1mXBF1iiud9eAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://www.whatsapp.com/payments/in" target="_blank">Source</a></figcaption></figure>
<h2>How to send and receive money on WhatsApp Payments via UPI</h2>
<p>If you’ve already signed up for WhatsApp Payments, the process of sending and receiving money is very simple:</p>
<ol>
<li>Open the chat with the person you’d like to exchange money with and click on the paperclip or the ➕ button.</li>
<li>Select <strong>Payment.</strong></li>
<li>Enter the payment amount.</li>
<li>Follow the on-screen prompts to verify your UPI pin.</li>
<li>You’ll see a message confirming that the transfer has been made.</li>
</ol>
<p>Please note that UPI is only used in India.</p>
<p>If you need help signing up for WhatsApp Payments, see below the steps on how to do it.</p>
<h2>WhatsApp users in Brazil can now pay merchants through the app</h2>
<p>In Brazil, the payment feature has a business use as well. Not only can users pay their friends and family, but they can also pay small businesses directly within the app. This allows companies to quickly and securely collect payments from their customers. And since there are no fees, this is a great tool to accept payment, boosting local commerce.</p>
<h2>Pay small businesses in Brazil on WhatsApp</h2>
<p>To pay a business on WhatsApp in Brazil, you will first have to set up WhatsApp Pay. Then when the time comes, you will have to search for a company or brand in the WhatsApp business directory. Once you find one, you can browse their goods and services, add them to your cart, and make a payment in just a few taps:</p>
<figure><div><img src="/cms/static/blog/646b023f23e968ef50eb615d_WA Pay 2.png" loading="lazy" alt="" height="1124" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ALbQsq/HtQAPAK3IrwD2/+zj8uKNnI7j89jHbhCUV+GwpAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://blog.whatsapp.com/now-you-can-pay-a-small-business-in-brazil-on-whatsapp" target="_blank">Source</a></figcaption></figure>
<h2>How to set up and send money on WhatsApp Pay (Android)</h2>
<h3>Here’s how to set up WhatsApp Pay in India</h3>
<ol>
<li>Open WhatsApp and click on the three dots in the top right corner.</li>
<li>Select <strong>Payments</strong> → <strong>Add new payment method</strong>.</li>
<li>Choose your bank from the list provided.</li>
<li>Verify your phone number.</li>
<li>Once verified, set up a UPI PIN if you don’t already have one. If you have a UPI PIN, you’ll need to enter it.</li>
</ol>
<figure><div><img src="/cms/static/blog/646b02c83f5cc176af431ef5_WA Pay 3.png" loading="lazy" alt="" height="784" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGMIjTNm4WOwcBBz8VVmmD8z+9u73d/e7T51eDIAZUoLPKzuQikAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://www.whatsapp.com/payments/in" target="_blank">Source</a></figcaption></figure>
<h3>Here’s how to set up WhatsApp Pay in Brazil</h3>
<ol>
<li>Open WhatsApp and click on the three dots in the top right.</li>
<li>Select <strong>Settings</strong> → <strong>Payments</strong> → <strong>Facebook Pay</strong> → <strong>Add New Card</strong>.</li>
<li>Enter your card details (debit / credit card number, etc.)</li>
<li>Accept the terms and conditions.</li>
<li>At this point, you will need to verify your card. Usually, this involves a verification code sent via SMS to the phone number connected to your bank account.</li>
<li>Enter the verification code once you receive it.</li>
<li>Create a six-digit Facebook Pay PIN. You will use this PIN in future transactions.</li>
</ol>
<figure><div><img src="/cms/static/blog/646b02ee67ac05012269349d_WA Pay 4.png" loading="lazy" alt="" height="787" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGMQVGQIizVOyrQJTzRjuHR65q2L829dnP/s7moAdG0MRs5NgkAAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://www.whatsapp.com/payments/br" target="_blank">Source</a></figcaption></figure>
<h2>Equip your business to operate more efficiently</h2>
<p>If you own a business in Brazil, you absolutely need to take advantage of this new WhatsApp feature. And not only that, but you need to ensure that you leverage the best tools to streamline operations, improve customer service, and maximize efficiency. One such tool is Chatfuel — a leading chatbot platform that you can directly integrate with your WhatsApp business account.</p>
<p>With our Chatfuel WhatsApp integration, your business can provide prompt, automated answers to customer inquiries, process orders, and even handle payments. Chatbots operate 24/7, ensuring your customers always have access to immediate assistance. Also, by letting the chatbot handle routine operations, your employees will be able to focus on more complex tasks.</p>
<p>Don’t wait, <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp-payments">sign up for your no-risk free trial</a> today and experience the power of WhatsApp + Chatfuel.</p>

Let's discover what WhatsApp Payments (WhatsApp Pay) is, how it works, where it is available, and more.

WhatsApp Pay: how to send and receive money

<p>WhatsApp is the most popular communication channel on the planet. With over 2 billion monthly active users worldwide, it went far away from being only a platform for communication with friends and family. Today it is an important channel for businesses to communicate with customers on their favorite app.</p>
<p>WhatsApp Business and API offer several features unavailable in the regular WhatsApp app. So let’s dive in and explore what WhatsApp Business and WhatsApp API are and how much it costs to implement them.</p>
<h2>What is WhatsApp Business?</h2>
<p>WhatsApp Business app was launched in 2018. As evident from its name, it was designed specifically for businesses to connect with their customers and leads. It is a free-to-download app available on Android and iOS devices. It allows companies to create a business profile and communicate with customers using various messaging tools. This includes automated messages, message templates, and quick replies.</p>
<p><a href="https://chatfuel.com/blog/what-is-whatsapp-business-and-how-to-use-it">WhatsApp Business</a> is an enhanced version of the consumer app designed specifically for small businesses. It allows businesses to add a company bio, opening hours, and a product catalog and use basic automation such as auto-replies and quick replies. However, the app can only be accessed by four users simultaneously, which may make it less efficient for larger businesses with high message volumes.</p>
<h2>WhatsApp vs. WhatsApp Business vs. WhatsApp API</h2>
<p><strong>WhatsApp</strong> is a great free solution for personal use and not for businesses. It allows users to easily stay connected with friends and family through messaging, voice, and video calls. Many people use the app as an alternative to calling or texting loved ones in other countries, ensuring that they stay connected in the most convenient way possible.</p>
<p>Both WhatsApp Business and <a href="https://chatfuel.com/blog/whatsapp-business-api">WhatsApp API</a> are developed for business use.</p>
<p><strong>WhatsApp Business</strong> is specifically designed for businesses and has features unavailable in the regular app, such as automated messages, message templates, and a business profile. On the other hand, WhatsApp API is a paid service that allows businesses to integrate WhatsApp messaging into their own applications.</p>
<p><strong>WhatsApp Business API</strong> is a valuable tool for improving customer service and streamlining communication efforts. In addition, companies can integrate their messaging system with their existing customer support system, allowing them to manage and respond to customer inquiries efficiently. For example, to send messages in bulk and reach many customers simultaneously to announce new products or services.</p>
<p>In expansion, the API enables verified businesses to integrate WhatsApp with their customer relationship management (CRM) system. So that companies can easily keep track of their customer interactions and use this information to improve their services and tailor their marketing efforts.</p>
<p>Below is a breakdown of WhatsApp Business and WhatsApp API’s features:</p>
<figure><div><img src="/cms/static/blog/6461882f93cd4263f6ed7324_WA Business vs API.png" loading="lazy" alt="" height="691" width="661" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/APX09d3j3N7m3KW1qQAARzyIpZ75+varu7UAABcAaZGJ////v8jFAAAcAF2DfPLy8aOxrU0oHqHmaKmjAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>WhatsApp Business vs. WhatsApp API's features.</figcaption></figure>
<p>As WhatsApp Business and WhatsApp API have different features, their pricing varies too. Let’s look at both so that you can estimate the monthly costs for your business.</p>
<h2>WhatsApp Business pricing</h2>
<p>WhatsApp Business is a free app, meaning that businesses can download and use it for free. However, there are some costs associated with using the app’s features. For example, businesses may be charged for sending certain types of messages, such as session messages and message templates.</p>
<p>WhatsApp Business uses a conversation-based pricing model, meaning businesses are charged based on the number of conversations they have with their customers. Each conversation starts with an initial message, which is free of charge. However, WhatsApp charges brands for their business-initiated messages sent within the same conversation. The cost of these messages varies depending on the message type and whether the user or the business initiates it.</p>
<h2>WhatsApp Business API costs</h2>
<p>WhatsApp Business API is a paid service that allows businesses to integrate WhatsApp messaging into their own applications. The cost of the service varies depending on the provider and the number of messages sent. Some providers charge a flat fee for the service, while others charge per message.</p>
<p>For example, Meta-approved tech provider Chatfuel offers the latest official version of WhatsApp Business API and pricing as below:</p>
<figure><div><img src="/cms/static/blog/64618874ec4f7b211e0a5d20_Chatfuel WA pricing.png" loading="lazy" alt="" height="866" width="1327" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/AOTp6Pb7+9LX1sDHxwCqq63d3t6sra+sra8AJk9DOV1VAB0XABwWD5gVI0rk0b4AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Chatfuel pricing for WhatsApp automation.</figcaption></figure>
<p>Plus, with Chatfuel, you can get a verified green badge and integrate the latest generation of ChatGPT right into your WhatsApp chats for incredible engagement, customer support, sales, and more.</p>
<h2>Use the whole WhatsApp potential for your business</h2>
<p>WhatsApp Business and WhatsApp API are great tools that you can use to communicate with customers, enhance and personalize communications, and improve the overall customer experience and revenue.</p>
<p>If you are looking to integrate WhatsApp into your marketing strategy — it’s the best moment to do so. Most of your existing and potential customers use WhatsApp multiple hours a day.</p>
<p>So <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=whatsapp-business-pricing">get a free account</a> today to keep in touch with them on a 24-hour basis and take the maximum out of the most popular messaging platform and its features.</p>

WhatsApp is a top popular platform, with 2+ billion users. Explore what WhatsApp Business and API are and how much they cost to implement.

WhatsApp Business pricing: how much does it cost (including API)

<p>As messaging apps continue to rise in popularity, businesses seek ways to incorporate them into their marketing strategies. One of the most popular messaging apps is WhatsApp, and creating links to your WhatsApp chats can be a powerful tool for your business to connect with your audience.</p>
<p>In this article, we will guide you through creating a WhatsApp link, including how to use it on your website and social media profiles, how to create a pre-filled message, and use the maximum out of WhatsApp links for your business.</p>
<h2><strong>What is a WhatsApp link?</strong></h2>
<p>A WhatsApp link is an URL address that opens a chat on WhatsApp. That way, people can start a conversation without saving the contact’s phone number. Individuals and businesses use these links on mobile phones and websites, share them on different platforms, and embed them in images.</p>
<p>Regarding business needs, companies use WhatsApp links to connect with their customers, improve customer support, and more.</p>
<p>Depending on the purpose, you might like to use one of the three types of WhatsApp links — more about them below.</p>
<h2>3 types of WhatsApp links and how to create them</h2>
<p>There are three main link types with different use cases and formats. To create them, you can use WhatsApp link generator services or follow the instructions below and make them yourself.</p>
<h3>1. Direct link or WhatsApp click-to-chat</h3>
<p>This link type lets users send a message to someone directly without saving their WhatsApp phone number first.</p>
<p>Here’s the direct link format:</p>
<p><strong><a href="https://wa.me/your-phone-number-in-international-format">https://wa.me/your-phone-number-in-international-format</a></strong></p>
<p>For example, if you’re creating a click-to-chat link for a phone number in the United States, the link would look like this:</p>
<p><em><a href="https://wa.me/14155555555">https://wa.me/14155555555</a></em></p>
<p>Note that you don’t need to add the '+' if your country code contains it, and any special characters.</p>
<h3>2. Direct link with pre-filled messages</h3>
<p>Creating a pre-filled message with a WhatsApp link can help you streamline the conversation between you and your customers. Once they click on this WhatsApp link, a template (default message) automatically appears in the text field.</p>
<p>Here’s the direct link with the pre-filled message format:</p>
<p><strong><a href="https://wa.me/?text=%5Cpre-filled-message">https://wa.me/?text=\pre-filled-message</a></strong></p>
<p>For example, you want to add a template message 'Hello.' Let’s use a phone number as the above two make it simple. Then, your link will be:</p>
<p><em><a href="https://wa.me/14155555555?text=Hello">https://wa.me/14155555555?text=Hello</a></em></p>
<p>If your template message contains multiple words, use '+' to divide them. For example:</p>
<p><em><a href="https://wa.me/14155555555?text=Hello,+I+am+interested+in+learning+more+about+your+business">https://wa.me/14155555555?text=Hello,+I+am+interested+in+learning+more+about+your+business</a>.</em></p>
<h3>3. Pre-filled links</h3>
<p>A pre-filled link is also useful when you want to send broadcast messages to selected users after they open your link.</p>
<p>Here’s the pre-filled link format:</p>
<p><strong><a href="https://wa.me/?text">https://wa.me/?text</a>=</strong></p>
<p>For example, you want to thank those who registered for your event and send them a message 'Thanks for registering! ' Then, your link will be:</p>
<p><em><a href="https://wa.me/?text=Thanks+for+registering">https://wa.me/?text=Thanks+for+registering</a>!</em></p>
<p>You probably noticed that the phone number is missing. That’s because this link will redirect you to your contact list. There you can select those whom you want to message via WhatsApp chats.</p>
<h2><strong>How to create a WhatsApp link for your WhatsApp Business account</strong></h2>
<p>If you have a WhatsApp Business account, you can create a WhatsApp link that directs customers to your business profile. Here’s how to do it:</p>
<ol>
<li>Open <strong>WhatsApp Business</strong> on your device.</li>
<li>Tap on the three dots in the top right-hand corner of the screen.</li>
<li>Select <strong>Settings</strong> from the dropdown menu.</li>
<li>Tap on <strong>Business Tools</strong>.</li>
<li>Select <strong>Short Link</strong>.</li>
<li>Follow the prompts to create your WhatsApp Business link.</li>
</ol>
<p>Before sharing your WhatsApp link, test it to make sure it works properly.</p>
<h2>Is there a simpler way to create a WhatsApp link?</h2>
<p>Yes. You can use Chatfuel’s <a href="https://chatfuel.com/wa-links">WhatsApp link generator</a> to create a direct WhatsApp link with a pre-filled message. After that, you can customize it and easily share it with your followers across social media to let customers contact you via WhatsApp and capture their phone numbers for future interactions.</p>
<p>How to do it:</p>
<ol>
<li>Open the <a href="https://chatfuel.com/wa-links">link generator form</a> → enter your WhatsApp Business number and company name.</li>
<li>Add a pre-filled message you want customers to use as a template.</li>
<li>Click on 'Generate WhatsApp link.' Done!</li>
</ol>
<h2><strong>Benefits of using a WhatsApp link</strong></h2>
<p>WhatsApp links are a great way to connect with your audience. They provide a quick and easy way for customers to contact you.</p>
<p>Here are some benefits of using a WhatsApp link for your business:</p>
<ul>
<li><strong>Increased engagement</strong></li>
</ul>
<p>By providing a direct link to your business’s WhatsApp account, you make it easy for customers to contact you. This can increase engagement and lead to more conversions.</p>
<ul>
<li><strong>Improved customer service</strong></li>
</ul>
<p>WhatsApp links can be used to provide customer service and support. This can help build customer loyalty and trust, as customers know they can easily reach out to you with any questions or concerns they may have.</p>
<ul>
<li><strong>Easy to use</strong></li>
</ul>
<p>Creating a WhatsApp link is simple and straightforward. Once you have created your link, you can easily add it to your website and social media profiles.</p>
<h2>Benefits of using Chatfuel WhatsApp link generator</h2>
<ul>
<li><strong>Unlimited agents on one number</strong></li>
</ul>
<p>Allowing multiple agents to handle messages within a single WhatsApp number lets you improve customer service and response times.</p>
<ul>
<li><strong>Green badge verification</strong></li>
</ul>
<p>As the official provider of the WhatsApp API, Chatfuel lets you get the verified green badge to build and improve customer trust.</p>
<ul>
<li><strong>Integration with ChatGPT</strong></li>
</ul>
<p>With ChatGPT built in, Chatfuel helps users maximize their WhatsApp number potential, enhance customer engagement, and drive growth.</p>
<h2>How to use your WhatsApp link for customer support, marketing, and sales</h2>
<p>With a wide range of use cases, you can employ for various aspects of your business:</p>
<h3>How to use your WhatsApp link for customer support</h3>
<p>Customer support is essential for businesses across industries. You can use your WhatsApp link to let your customers submit service requests, leave feedback, rate your product, and more.</p>
<p>You can also connect your CRM to sync customer interactions, analyze feedback, and improve your business performance.</p>
<p>If you are ready for more impressive results, you can connect a chatbot to send automated responses. That way, you will cover the majority of common customer inquiries without spending human and financial resources.</p>
<h3>How to use your WhatsApp URL for marketing</h3>
<p>Depending on your marketing goals, you can use WhatsApp links to re-engage with your audience, tell them about your business, product updates, share promo codes, and more.</p>
<p>Here are some best practices for using WhatsApp links in your marketing strategy:</p>
<p><strong>1. Make it clear what the link is for</strong></p>
<p>When creating a WhatsApp link, make it clear what the link is for. This helps customers understand why they should click on the link.</p>
<p><strong>2. Use international formatting for phone numbers</strong></p>
<p>As previously mentioned, using international formatting for phone numbers ensures that the link works for users all over the world.</p>
<p><strong>3. Provide value</strong></p>
<p>When using WhatsApp links in your marketing strategy, make sure to provide value to your customers. This can include special offers, exclusive content, or personalized customer service.</p>
<h3>How to use your WhatsApp link for sales</h3>
<p>Using messaging is a great way to boost sales, according to a survey by Facebook. Many shoppers use messaging platforms like WhatsApp to ask about products and prices, expecting a quick response. Some people also use messaging to get personalized advice and find it easy to shop that way.</p>
<p>Use this opportunity with WhatsApp links to sell your products and share expert insights with customers.</p>
<p>With automation integrated, WhatsApp can help your business connect with your audience, improve customer relations, and easily make even more sales.</p>
<h2>Where to use WhatsApp links</h2>
<p>Once you have created your WhatsApp link, you can easily share it with others. Here are some ways to share your WhatsApp link:</p>
<p><strong>1. Social media</strong></p>
<p>Share your WhatsApp link on your social media profiles, including Facebook, Twitter, and Instagram.</p>
<p><strong>2. Email signature</strong></p>
<p>Add your WhatsApp link to your email signature. This makes it easy for customers to contact you directly from their inbox.</p>
<p><strong>3. Business cards</strong></p>
<p>Include your WhatsApp link on your business cards. This is a great way to provide customers with a direct line of communication.</p>
<p><strong>4. QR codes</strong></p>
<p>Create a QR code for your WhatsApp link. This makes it easy for customers to scan the code and start a conversation with you.</p>
<h2><strong>How to use the maximum out of WhatsApp links for your business</strong></h2>
<p>Would it be great if you sent personalized recommendations, answered common questions, and analyzed market trends instantly?</p>
<p>Chatfuel makes it possible for you and other businesses since 2015.</p>
<p>Even better, you don’t need to be tech-savvy to use our code-free platform for marketing automation. Setting up automated replies, launching marketing campaigns, and enjoying the latest ChatGPT generation built-in is super easy. <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=create-whatsapp-link">Get a free account</a> today to experience the difference.</p>

Learn how to create a WhatsApp link and use it on your website and socials to get the maximum out of WhatsApp for your business.

How to create a WhatsApp link (wa.me): with a phone number or message

<p>Feedback, engagement, and relationship building are good reasons to start using WhatsApp’s new poll feature. Whether you’re using the app for personal or business purposes, polls can be a great tool in your arsenal.</p>
<p>In this article, we will go over what WhatsApp polls are, and then we’ll walk you through the process of creating polls on both iOS and Android devices.</p>
<p>Let’s jump right into it.</p>
<h2>What are WhatsApp polls?</h2>
<p>WhatsApp polls offer a seamless way to pose questions and receive real-time responses and feedback from your contacts. Introduced in 2022, this built-in feature is now available for both group chats and direct messages.</p>
<p>Before the launch of the native polling functionality, users had to rely on third-party applications, which often proved cumbersome and time-consuming. Luckily, the process has been streamlined, making it much easier for users to create, participate in polls, and view votes.</p>
<p>The poll feature can have many applications: scheduling meetings, selecting a restaurant, gathering feedback, or just having some fun in a conversation.</p>
<h2>How to do a poll on WhatsApp Android?</h2>
<p>Here’s Here’s how you can create a poll on WhatsApp Android:</p>
<p>1. Open a chat or group where you’d like to make the poll.</p>
<p>2. Tap <strong>Attach</strong> *→ *<strong>Poll</strong>.</p>
<figure><div><img alt="ff1b786e-9ff9-44d1-b071-3f2be07d3011.jpg" src="/cms/static/blog/645485bf031839fd4fc9ce4d_54a8c9602b8a985036107bc1eb8e0bb1504a00fa349a42b8a4537e28f00d705f9dd494206f7f9c3877222c4161ab8d60d10ad54f78728b8b646e71eef0a903bd04282be2b137be9b6b4d429b1854cc60fbfcf775d3dcfbd1684138246191.jpeg" height="2048" width="921" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAJUlEQVR4nGOo6poampbHwMApwiYoxfDt3/+rT34xPPr8b/+NRwCXgw4Dko5nOAAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p>3. Enter your question in <strong>Question</strong>→ <strong>Ask question</strong>.</p>
<figure><div><img alt="9eafcb2d-b3e9-4891-a0ab-b02c055de254.jpg" src="/cms/static/blog/645485bfafdb219752a7bef4_f7411384f107d1ac2cc2a77bb40e5af78307dbcb4dee285073742d79b487ed06e946d4e947de2161996db17e4ba05f0cc914a4d43d1a7aaecf56b1eee3e220614f1c1b181ec6eb91fd899ccd68243b23bdf15433247416f1684138246796.jpeg" height="2048" width="921" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGOIzCx28ItgYBeRYRSSYmibPLd20iyG17/+v/v/HwByGQuvq+8LaAAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p>4. Enter your poll options in <strong>Options</strong> → tap ➕<strong>Add</strong>. You can also change the order of your poll options by using the hamburger icon on the right.</p>
<figure><div><img alt="95b0093d-9209-4a93-9768-bb1b3dbc785e.jpg" src="/cms/static/blog/645485c0e1f96e54a8889046_b4a1a77944b6ba2d6d0f8a5011e1fdf783b63487ad8a2292a700fef393a4fc95ee354736f4536d4eecd7f4e9dcc407d6a4b5cf38d8e6fabe7d668e1b251080bd73206784ef8e004f995d37a6a390a751e0dd400de0a459a1684138247663.jpeg" height="2048" width="921" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJElEQVR4nGN4//f/2r0nGLLKG7TM7RhcA6NUTWwYBKRU4kurALaKCj93LGm4AAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>5. Tap the send button to create your poll.</p>
<figure><div><img alt="789a744a-0043-4cdc-80ce-3fb8f91a7bdd.jpg" src="/cms/static/blog/645485bf83b687d826b8fdc8_3b3814fe3f54d9ac8ece62676c65698392dc95e7f5efc34d7d407e7323c3d27b6a45e609e2212f7f1030fbfd8836f29b680f756445cdf4e2764bc628ff77a988f42cee0a077cf98d58d9b9f182f574fc387a06915280f9d1684138248388.jpeg" height="2048" width="921" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJElEQVR4nGMIy8p1jolj8G2u2vr/FYOQtZVvUwUDA4swg5AEAIlPCCLMnLNWAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<h2>How to do a WhatsApp poll on iPhone?</h2>
<p>Here is how you can create a poll on WhatsApp with your iPhone:</p>
<p>1. Open a chat or group where you’d like to make your poll.</p>
<p>2. Tap <strong>➕</strong> on the bottom left → <strong>Poll</strong>.</p>
<figure><div><img src="/cms/static/blog/64548a5cc0b36c0d86d41199_Poll 1.PNG" loading="lazy" alt="" height="2778" width="1284" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAC0lEQVR4nGNgwA0AABwAAVTiHp4AAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>3. Enter your question in <strong>Question</strong> → Ask your poll question.</p>
<figure><div><img src="/cms/static/blog/64548a8da501a3a6a1067cc2_Poll 2.PNG" loading="lazy" alt="" height="2778" width="1284" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJElEQVR4nGOQlpHl5uZlkJSUlpSUZsjMzEpNTWf49ev3jRu3AEOKCPhojbWiAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>4. Enter your poll options in <strong>Options</strong> → <strong>Add.</strong> You can also tap and hold to change the order of your poll options.</p>
<figure><div><img src="/cms/static/blog/64548abc014bdb60312bb962_Poll 3.PNG" loading="lazy" alt="" height="2778" width="1284" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJElEQVR4nGMQExdnYGRk0NTUlpGRZ8jIyMrNzWP4+/fv589fAESlCW4hyIc6AAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>5. Tap <strong>Send</strong> in the top right to create your poll.</p>
<figure><div><img src="/cms/static/blog/64548ad99aaacf153e207cae_Poll 4.PNG" loading="lazy" alt="" height="2778" width="1284" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGOIjggzMTBk6Jg/+/b/3wy+KQkz9+9g4OXkYWFgAgCW1wl/YtrBFQAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p>It is that easy. As you can see, the process is very similar to creating a WhatsApp poll on Android.</p>
<h2>How to create a poll on WhatsApp group?</h2>
<p>We have seen this question come up a lot. But as mentioned above, the process of creating a poll in a 1-on-1 chat is exactly the same as the process of creating a poll in a WhatsApp group. So you don’t need to follow a special technique when making a poll in a group.</p>
<p>But for a group poll, you might like to allow your audience to select multiple answers or set a limit to only one choice. That way, depending on your goal, you can get more detailed or specific responses.</p>
<p>Or, you can use polls just to let your audience have a fun time and improve engagement with your brand at the same time.</p>
<h2>Take full advantage of WhatsApp for business</h2>
<p>As a business, you owe it to yourself to use WhatsApp to its fullest potential. After all, that is what the majority of your customers are using. WhatsApp is the <a href="https://www.businessofapps.com/data/whatsapp-statistics/">most used</a> messaging platform on the planet.</p>
<p>And to bring your business WhatsApp account to the next level, you need to use a WhatsApp chatbot. A chatbot will help you run marketing campaigns, send out promos, turn contacts into customers, automate customer support, and so much more. Not only are the possibilities endless, but these features are 100% safe and approved by WhatsApp.</p>
<p>Our platform is used by millions of businesses, small and large alike: Adidas, Netflix, Nissan, Visa, Levi’s, and more. You are in good company.</p>
<p>Don’t wait — <a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=create-whatsapp-polls">get started for free</a> today.</p>

What WhatsApp polls are, and then we’ll walk you through the process of creating polls on both iOS and Android devices.

How to do polls in WhatsApp: step-by-step guide

<p>WhatsApp groups are a great way to stay connected with friends, family, and colleagues. However, adding people to a group can be time-consuming, especially if you manually add each person for your business needs.</p>
<p>Fortunately, you can create an invitation link that allows people to join your group with just a few taps. This article will show you how to create an invitation link for your WhatsApp group on PC, iPhone, and Android. You will also learn how to use all WhatsApp potential for your business.</p>
<p>Let’s dive in.</p>
<h2>What is an invitation link for a WhatsApp group</h2>
<p>An invitation link is a URL that lets people join your WhatsApp group without needing an invite from the group admin. This means that anyone with the link can join the group, making it easier for you to add people. You can also share the link with people outside your contacts to reach a wider audience.</p>
<p>As an admin, you can always reset the link at any time. This invalidates the previous invite link and lets you create a new one easily.</p>
<h2>How to make WhatsApp group links on PC</h2>
<ol>
<li>Open <a href="https://web.whatsapp.com/">WhatsApp Web</a> or WhatsApp application on your PC.</li>
<li>Link your device if you’re using WhatsApp on your PC for the first time.</li>
<li>Select the group you want to create an invitation link for or create a new group in <strong>Menu</strong>.</li>
<li>Click <strong>Menu</strong> in the top corner → <strong>Group info</strong>.</li>
<li>Click on <strong>Invite to group via link</strong>.</li>
<li>Your invitation link is under your group name. Select the desired action from the list:</li>
</ol>
<ul>
<li>Send link via WhatsApp,</li>
<li>Copy link, or</li>
<li>Reset link.</li>
</ul>
<figure><div><img src="/cms/static/blog/644f2d50f64cdc853c1673d9_links for PC 1.gif" loading="lazy" alt="" height="515" width="960" placeholder="blur"></div><figcaption>Creating a WhatsApp group link on PC.</figcaption></figure>
<h2>How to make WhatsApp group links on iPhone</h2>
<ol>
<li>Open WhatsApp on your iPhone.</li>
<li>Choose the group you want to create an invitation link for.</li>
<li>Tap on the group name at the top of the chat.</li>
<li>Scroll down and tap on <strong>Invite to group via link</strong>.</li>
<li>Your invitation link is under your group name. Select the desired action from the list:</li>
</ol>
<ul>
<li>Send link via WhatsApp,</li>
<li>Share link,</li>
<li>Copy link,</li>
<li>QR code, or</li>
<li>Reset link</li>
</ul>
<figure><div><img src="/cms/static/blog/644f2eac65fb6d34bbc74e36_links for iPhone 1.gif" loading="lazy" alt="" height="1384" width="640" placeholder="blur"></div><figcaption>Creating a WhatsApp group link on iPhone.</figcaption></figure>
<h2>How to make WhatsApp group links on Android</h2>
<ol>
<li>Open WhatsApp on your Android device.</li>
<li>Open the group chat you want to create an invitation link for.</li>
<li>Tap on the group subject → <strong>Invite via link</strong>.</li>
<li>Your invitation link is under your group name. Select the desired action from the list:</li>
</ol>
<ul>
<li>Send link via WhatsApp,</li>
<li>Copy link,</li>
<li>Share link,</li>
<li>QR code, or</li>
<li>Reset link.</li>
</ul>
<p>Creating an invitation link for your WhatsApp group is relatively easy and convenient. By simply following the steps above, you can easily add people to your group.</p>
<p>Please note that any WhatsApp user you share an invite link with can join the group. Therefore, it is essential to only use this feature with individuals whom you trust. Consider that someone could forward the link to others who could join the group without additional approval from the group admin.</p>
<h2>Where to use an invitation link for a WhatsApp group</h2>
<p>You can share an invitation link for a WhatsApp group on various platforms such as social media, emails, or messaging apps. For example, you can include a link in your Facebook Page post or a message inviting your audience to join your group. You can also send the link via email to people who might be interested in joining. For example, to those who previously bought your products.</p>
<p>This link can be handy for businesses or organizations looking to expand their audience or customer base. By sharing the link with their existing audience or customers, they can quickly join the group and stay up-to-date with the latest news or promotions. Additionally, businesses can use automated solutions to send instant replies and launch marketing campaigns. That way, managing WhatsApp groups and engaging with the audience becomes easy and efficient.</p>
<h2>How to use all WhatsApp potential for your business</h2>
<p>Above, we explored WhatsApp group links — a great way of expanding your audience on the most popular messenger with up to 98% open rates. What if you can send them personalized recommendations, answer common questions, and analyze market trends automatically and instantly?</p>
<p>Chatfuel makes it possible. In addition, you don’t have to be tech-savvy to deploy its code-free platform to set up automated replies, launch marketing campaigns, and enjoy the latest generation of ChatGPT integration with ease.</p>
<p>Small businesses and giants like Lego, Adidas, Netflix, Visa, and others have trusted Chatfuel since 2015.</p>
<p><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=whatsapp&utm_source=blog&utm_campaign=create-whatsapp-group-link">Sign up</a> today and get your risk-free trial.</p>

Learn how to create an invitation link for your WhatsApp group on PC, iPhone or Android, and use all WhatsApp potential for your business.

How to create an invitation link for your WhatsApp group

<p>WhatsApp is the <a href="https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/">most used</a> messaging platform in the world. As a business, it is integral that you have a presence on WhatsApp — just like you do on Instagram, Facebook, and other platforms. But as you start exploring the possibilities of WhatsApp for communication and marketing, you might have some questions about the green tick verification for your business profile.</p>
<p>In this article, we’ll find out what a WhatsApp business verification green tick is, how to get it, and what the benefits of having it are. Let’s get started.</p>
<h2>What is a WhatsApp Business account</h2>
<p>A WhatsApp Business account is used by businesses to interact with their customers. As a business, you can create a profile with your information, such as an address, business description, and contact details. You can then set up automated messages, quick replies, and labels to manage and organize your conversations with customers. And even more importantly, a business account is needed to be able to advertise on WhatsApp or to integrate it with a chatbot. All of these business features allow you to communicate with your customers in a secure, professional, and efficient way.</p>
<h2>Types of WhatsApp Business accounts</h2>
<p>There are two types of WhatsApp accounts you can have for your business. One is the WhatsApp Business App, and the other is the WhatsApp Business API.</p>
<h3><strong>WhatsApp Business App</strong></h3>
<p><strong>‍</strong>This version of the account is free. It is mainly used by small businesses, which can interact with customers, set up automated messages, and use features like quick replies and labels. However, you are limited to only one phone number per device and a maximum of 256 contacts for broadcast lists.</p>
<h3><strong>WhatsApp Business API</strong></h3>
<p><strong>‍</strong>This paid version of WhatsApp Business, on the other hand, can support multiple phone numbers and unlimited contacts. It is designed for larger businesses that want to integrate WhatsApp into their existing 3rd party systems. Using the API, you have access to more advanced features, such as direct integration with chatbots, customer service software, and CRM tools.</p>
<h2>What is a WhatsApp green tick (green badge)?</h2>
<p>The infamous WhatsApp green tick is a verification symbol that appears next to your WhatsApp Business account’s profile name. It shows that your account is WhatsApp verified and that you are a legitimate business.</p>
<p>It is not mandatory to get verified on WhatsApp, so not all businesses have the green checkmark. However, the process is fairly simple and has many benefits. Keep reading to find out what the business verification process is.</p>
<h2>What are the benefits of a verified badge?</h2>
<p>Let’s take a look at some of the benefits of the WhatsApp Business verification green tick:</p>
<ul>
<li><strong>Customer trust.</strong> This is by far the most important benefit. When you contact your customers or when they contact you, the WhatsApp verified badge would make them confident in the security of their conversation. They will know they are talking to a genuine business, thus reducing potential negative interactions.</li>
<li><strong>More visibility.</strong> The badge makes your account easier to recognize among customers’ other WhatsApp contacts.</li>
<li><strong>Customization options</strong>. You can display your business name instead of your business number, making you more recognizable.</li>
<li>**No additional cost.**There are no fees associated with getting the verified badge. And who doesn’t like free?</li>
</ul>
<h2>How to verify a WhatsApp Business account</h2>
<p>Once you are ready to verify your WhatsApp Business account, the process is simple.</p>
<p>1. First, <a href="https://business.whatsapp.com/">sign up for WhatsApp Business API</a> (or you can also work with a 3rd party provider), the paid version of WhatsApp Business, also known as WhatsApp Business Platform. It is required before you apply for the green badge.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64389b5081c65728a380f566_4042a892d943d110b9f7d4feec17d596f6015160a6cc95b88c8556def57e5e93ba19d351926cedaacf6993860c461fae80e947b3e53c431b75dfb80bf8cddd9a4383c6a1221140f8182e3f2dd7cd09715640f8111b41d471682581939558.png" height="502" width="1542" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAFUlEQVR4nGOwsbGZNWtWeGTEiuUrAB9OBYKQyUs2AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://business.whatsapp.com/" target="_blank">Source</a></figcaption></figure>
<p>2. Make sure all your business information is filled out accurately: business name, business contact details, and business description.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64389b5129cd8f2eaa3766cc_523692043c6bd05756486b8f33fd185cc718a9736b803a5ca868fe08d8a6c5021ae6cd6033a97db6c1129b77ad13821874d2b1329189f1a5b661eaae0e3489a0d91c32cfac86ddfa1f372ee8321376adcacb2b0dea51f241682581939830.png" height="512" width="246" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAJUlEQVR4nGNgYOIRk1FkOHb27Lkrlxj+/P71//8/Bj09PRtrGwCffgxgsKfgLAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://www.whatsapp.com/coronavirus/get-started-business" target="_blank">Source</a></figcaption></figure>
<p>3. Next, log into your Facebook Business Manager account. Go to Business Settings, then click <strong>WhatsApp Accounts</strong>in the Accounts section. Choose your WhatsApp account or add it if it’s not already there. Click on Settings****→ Contact Support → Ask a question → Request official business account status. At this point, you will need to provide certain documents about your business.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/64389b515edcbddff45bfce8_0154f5e801e800dd496deebcc13c1f95383c8391f00ceec4d5ead3a7ae4082b6f30f669da891938d7be7a3262dbf3ffb1dd1a06fd2c7e1ca1f96a61bdad5a5c7abd13cf51e53cdbba6812b5e2d84407df7262e8dd0e82c31682581940089.png" height="780" width="485" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAJ0lEQVR4nAEcAOP/AHR3e7i5uQC1t7ioqqoAaWho7urqABsXF7qzs8vYDhVuj6AQAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<p>4. You’re done, congratulations. In a few days, you will see the green checkmark on your account if you passed the verification.</p>
<p>We hope this answers your questions on how to get a verified WhatsApp business account. Keep reading to find out what are some requirements and tips you should follow to increase your chances of getting it.</p>
<h2>Requirements to get verified for a WhatsApp Business account</h2>
<p>First, as mentioned above, you’ll need to be a user of WhatsApp Business API to apply for the green tick.</p>
<p>Next, make sure that you follow WhatsApp’s terms of service and business policy. For example, you will not be approved if you share certain types of content or engage in prohibited activities on the platform.</p>
<p>We also recommend you increase your activity on WhatsApp for a few weeks before this application. You can do this by sending out WhatsApp marketing campaigns. We recommend you send out about 1000 messages or more.</p>
<p>And even better — make sure that you are in Tier 2 or above messaging level. It means that WhatsApp allows you to send messages to 10.000 unique customers in a rolling 24-hour period. To get to this tier, you need to maintain a good quality score and increase your sending volume to 2000+ unique customers per day in the last 7 days. Find more information on your current limit in the Message Limit section in the WhatsApp Manager settings.</p>
<p>Last but not least, make sure you have 2-factor authentication enabled for your account.</p>
<p>By doing all of the above, you certainly increase your chances of getting approved. However, the approval process is done on a case-by-case basis, so it is not guaranteed.</p>
<h2>Are you using WhatsApp to its full potential?</h2>
<p>Earlier, we briefly talked about the advanced possibilities of WhatsApp Business API accounts. They include the option to integrate WhatsApp directly with a chatbot platform, auto-replies, and marketing campaigns.</p>
<p>All of the options above are, in fact, possible with Chatfuel. Our no-code platform is one of the biggest in the world, and we work with small brands and household names like Lego, Adidas, Netflix, Visa, and many others.</p>
<p>If you are not already taking advantage of WhatsApp marketing and WhatsApp chatbots, you are seriously missing out. With Chatfuel, you can personalize your communications, offer customer promos, get open rates of 98%, and much more. <a href="https://dashboard.chatfuel.com/sign-up">Sign up</a> now and that advantage of our risk-free 50 conversations trial.</p>

Find out what a WhatsApp business verification green tick is, how to get it, and what the benefits of having it are.