100% FREE — no credit card, no limits, no catch

Stop. Replying. To. Instagram. Comments. Manually.

Set a keyword, write your DM once — we send it every time someone comments. Free.

Automate for free

Stop. Replying. To. Instagram. Comments. Manually.

Maria L.
Beauty salon owner
São Paulo, Brazil

I used to spend 2 hours a day replying to comments about appointments. Now Chatfuel auto-DMs everyone a booking link the second they comment. Completely free — I still can't believe it.

Carlos R.
Fitness studio owner
Mexico City, Mexico

We ran a "comment PROMO for a free class" campaign. 300+ DMs sent automatically in one weekend. Zero cost. Our front desk didn't have to do a thing.

Priya S.
Dog grooming business
Austin, TX

Every time someone comments on our before/after posts, they get an automatic DM with our price list. Bookings went up 40% the first month. And it's free!

James K.
Auto detailing shop
Miami, FL

My team was manually DMing people who asked about pricing in comments. Now it happens instantly, 24/7. Set it up in 5 minutes, haven't touched it since.

Ana G.
Dental clinic manager
Bogotá, Colombia

Patients comment "INFO" on our posts and instantly get a DM with available slots. We've cut our response time from hours to seconds. Free plan, no limits.

David M.
HVAC service owner
Dallas, TX

I was skeptical that "free" meant free. It does. We auto-reply to every comment about quotes with a DM link to our estimate form. Game changer for lead gen.

Sofia T.
Nail studio chain
Lima, Peru

We post nail art photos, people comment the keyword, and they get our booking link instantly. 3 locations, all running on the free comment autoreply. Love it.

Ryan P.
Plumbing company owner
Chicago, IL

Our "comment QUOTE to get a free estimate" posts generate 50+ leads a week now. All automated. All free. Wish I found this sooner.

Maria L.
Beauty salon owner
São Paulo, Brazil

I used to spend 2 hours a day replying to comments about appointments. Now Chatfuel auto-DMs everyone a booking link the second they comment. Completely free — I still can't believe it.

Carlos R.
Fitness studio owner
Mexico City, Mexico

We ran a "comment PROMO for a free class" campaign. 300+ DMs sent automatically in one weekend. Zero cost. Our front desk didn't have to do a thing.

Priya S.
Dog grooming business
Austin, TX

Every time someone comments on our before/after posts, they get an automatic DM with our price list. Bookings went up 40% the first month. And it's free!

James K.
Auto detailing shop
Miami, FL

My team was manually DMing people who asked about pricing in comments. Now it happens instantly, 24/7. Set it up in 5 minutes, haven't touched it since.

Ana G.
Dental clinic manager
Bogotá, Colombia

Patients comment "INFO" on our posts and instantly get a DM with available slots. We've cut our response time from hours to seconds. Free plan, no limits.

David M.
HVAC service owner
Dallas, TX

I was skeptical that "free" meant free. It does. We auto-reply to every comment about quotes with a DM link to our estimate form. Game changer for lead gen.

Sofia T.
Nail studio chain
Lima, Peru

We post nail art photos, people comment the keyword, and they get our booking link instantly. 3 locations, all running on the free comment autoreply. Love it.

Ryan P.
Plumbing company owner
Chicago, IL

Our "comment QUOTE to get a free estimate" posts generate 50+ leads a week now. All automated. All free. Wish I found this sooner.

Maria L.
Beauty salon owner
São Paulo, Brazil

I used to spend 2 hours a day replying to comments about appointments. Now Chatfuel auto-DMs everyone a booking link the second they comment. Completely free — I still can't believe it.

Carlos R.
Fitness studio owner
Mexico City, Mexico

We ran a "comment PROMO for a free class" campaign. 300+ DMs sent automatically in one weekend. Zero cost. Our front desk didn't have to do a thing.

Priya S.
Dog grooming business
Austin, TX

Every time someone comments on our before/after posts, they get an automatic DM with our price list. Bookings went up 40% the first month. And it's free!

James K.
Auto detailing shop
Miami, FL

My team was manually DMing people who asked about pricing in comments. Now it happens instantly, 24/7. Set it up in 5 minutes, haven't touched it since.

Ana G.
Dental clinic manager
Bogotá, Colombia

Patients comment "INFO" on our posts and instantly get a DM with available slots. We've cut our response time from hours to seconds. Free plan, no limits.

David M.
HVAC service owner
Dallas, TX

I was skeptical that "free" meant free. It does. We auto-reply to every comment about quotes with a DM link to our estimate form. Game changer for lead gen.

Sofia T.
Nail studio chain
Lima, Peru

We post nail art photos, people comment the keyword, and they get our booking link instantly. 3 locations, all running on the free comment autoreply. Love it.

Ryan P.
Plumbing company owner
Chicago, IL

Our "comment QUOTE to get a free estimate" posts generate 50+ leads a week now. All automated. All free. Wish I found this sooner.

How it works

Three steps. Five minutes. Zero cost.

Create a post

Publish your Instagram post as usual — a giveaway, a promo, a product launch, anything.

Set a keyword trigger

Pick a keyword like "INFO" or "DEAL". When someone comments it, the automation fires instantly.

Auto-DM is sent

Chatfuel sends your pre-written DM to that person automatically. No manual work, ever.

Use it for anything

Giveaways & contests

Ask followers to comment a keyword to enter. Instantly DM them the details or entry confirmation.

Lead capture

Turn every commenter into a lead. Auto-DM them a link to your form, landing page, or booking calendar.

Freebie delivery

Offer a free guide, checklist, or discount code. Deliver it via DM the moment they comment.

Product inquiries

When someone comments asking about a product, auto-send them a DM with pricing, details, or a buy link.

Everything you need. Nothing you don't.

Keyword triggers

Set any word or phrase as a trigger. Multiple keywords per post supported.

Unlimited contacts

No caps on how many people you can reach. Send auto-DMs to every single commenter.

Instant auto-DM

DMs go out within seconds of someone commenting. Strike while the iron is hot.

Works 24/7

Your automation never sleeps. Respond to comments and send DMs around the clock.

Frequently asked questions

Is this really free?

Yes, 100%. Comment autoreply and auto-DM is completely free with no limits on contacts or messages. No credit card required.

How does keyword matching work?

You set a keyword (like "INFO" or "DEAL") for each post. When someone includes that keyword in their comment, Chatfuel automatically sends them your pre-written DM.

What platforms does this work on?

This feature works with Instagram. You connect your Instagram Business or Creator account and you're ready to go.

Can I customize the DM message?

Absolutely. You write the DM message yourself — include text, links, promo codes, or whatever you need. You have full control.

Is there a limit on how many DMs I can send?

There's no limit on our side. Instagram has its own platform limits, but within those bounds, you can auto-DM every commenter — for free.

How do I get started?

Sign up for free, connect your Instagram account, create your first automation — keyword, DM message, done. Takes about 5 minutes.