WhatsApp Newsletter Tools: Best Reviewed for 2025

With nearly 3 billion users around the world, WhatsApp is a popular messaging app that businesses can use to boost revenue across various industries. Setting up a WhatsApp Business API helps companies connect with their audience and build trust by reaching them on a platform they already know and trust.

As one of the most popular messaging channels in the world, WhatsApp is used for both personal and business purposes.

See how you can make the most of the WhatsApp Business API by sending messages as newsletters.

Top WhatsApp newsletter tools

Chatfuel

With features like automation, live chat and a mobile inbox app, Chatfuel allows you to create and manage WhatsApp newsletters and send tailored, bulk messages to a segmented audience. Chatfuel can help you automate your WhatsApp communication by providing instant replies & scheduled messages and assisting in turning contacts into customers.

Chatfuel also supports a number of integrations, allowing you to seamlessly integrate WhatsApp with Shopify, Instagram and more. With the possibility to automate order confirmations and other repetitive tasks, you get to save the energy of your human staff that will be better used elsewhere.

Key features

• Built-in AI that interacts with your customers naturally

• GDPR compliant, prioritizing your safety and privacy

• Chatfuel provides 24/7 support in over 70 languages and is focused on AI and WhatsApp marketing channels

• No coding required, allowing you to automate tasks such as shipping status updates and build conversation flows without any programming knowledge

Pricing

Whatsapp subscriptions on Chatfuel cost:

1. From $34.49 for a business plan for up to 1000 conversions per month (extra conversions are priced $0.02 each)

2. From $300 for a tailored enterprise plan with a dedicated specialist to help you set up the bot.

You can also start a free trial and gauge whether the WhatsApp Business app is the right solution for your company.

Use cases

• Customer support: use Chatfuel to provide immediate assistance and automatic replies on WhatsApp, establishing trust with your customers.

• Sales: give your buyers a smoother journey by offering tailored assistance.

• Lead generation: turn your website visitors into leads by having real-time conversations with them.

Trengo

Trengo is a customer engagement platform that features an intuitive multichannel inbox and AI-powered conversations.

Key features

• Integrations with HubSpot, WooCommerce and other platforms supported

• Reports and analytics metrics that help keep an eye on conversion rates and the success of marketing campaigns

• Multichannel inbox, eliminating the need to endlessly switch tabs

Pricing

Trengo has the following pricing list:

1. $131 monthly for an essentials plan

2. $194 per month for a boost package

3. $326 for a full, pro package

4. Custom pricing options for an enterprise package, available upon contact

Use cases

• Centralized communication: businesses have a single place to manage their conversations among teams and with clients.

• Automation: save the time and effort of your human staff by using automation features for repetitive tasks, such as processing inquiries on delivery and answering FAQs.

• Customer support: provide automated support to a customer or redirect them to a human chat agent.

Landbot

Landbot is an AI chat generator that converts and generates leads and captures customer data without writing a single line of code. It features pre-made chat templates that are great for product launches, event registration, job applications and more.

Key features

• Native integrations that allow you to send leads to your CRM through different channels

• Unified team inbox to keep every team member up to date on customer interactions

• Custom code support for CSS and JavaScript that lets you customize the look of your messages

Pricing

1. €40 for a starter plan that includes only web and Messenger integrations

2. €200 for a WhatsApp pro plan

3. €400 for a business plan

Use cases

• Customer conversion: use WhatsApp marketing campaigns to reach more people through rich content

• Support & operations: provide 24/7 support for your customers

• Analytics: analyze different conversation segments and view reports

Zoko

Zoko is an AI tool that helps automatically sell products to customers on WhatsApp. They are used by thousands of e-commerce merchants, and their tools help you sync your website's catalog with WhatsApp. Zoko is fully focused on the WhatsApp platform, and it aims to help you turn it into the #1 revenue channel for your business.

Key features

• Automation tool that helps build simple COD order confirmations or multi-step workflows

• Customizable workflows that allow you to make your own sequences and templates

• Multi-agent support that lets you create unlimited agent accounts and handle large amounts of queries

Pricing

You can opt for one of the following monthly packages after your 7-day free trial:

1. $34.99 for a limitless package + $0.015 per WhatsApp conversation

2. $59.99 for a plus package

3. $109.99 for an elite package

4. $399.99 for a max package

Use cases

• Appointment confirmation: Zoko provides appointment confirmation templates for healthcare businesses.

• Loan confirmation: inform your clients about the status of their loan requests through template messages tailored to the fintech industry.

• Location sharing: travel and accommodation businesses can share the location of their hotel through a pre-made template.

Best WhatsApp newsletter tools for 2025: comparison table

What is a WhatsApp newsletter and what are its benefits?

A WhatsApp newsletter is a message tailored for a large audience or segmented target groups. The goal is to inform your subscribers about your company's updates, news, promotions or offers.

While WhatsApp business messages and newsletters can be sent manually, it's much better to save loads of time by setting automatic replies and messages.

You can send bulk messages along different points of the entire customer journey, as WhatsApp pop-ups can be sent as a response to different actions. For example, you can send them out as an automatic reaction to system signals like 'abandoned cart.'

As powerful as they are, WhatsApp newsletter campaigns are still an underrated part of marketing efforts. Their extensive reach is a great way to sell products on WhatsApp, and their budget-friendliness makes them perfect for small and medium-sized businesses.

Invest in a good and effective tool and you'll get to send an almost infinite number of messages and newsletters via WhatsApp. Not only can specialized tools make newsletter creation more cost-effective, but they can also make it easier and faster.

Creating a WhatsApp broadcast message via these tools is simple, as you can usually rely on pre-made template messages that can reach thousands of users of this free app at a time.

Using the WhatsApp Business API and focusing on newsletters comes with a few benefits, including:

• Using the most popular messaging app in the world. With WhatsApp being available in 180 countries and having 3.2 billion projected users in 2025, you'd be missing out on a gold mine by forgoing the WhatsApp newsletter service.

• Interacting with your customers. WhatsApp is a perfect tool for high-quality customer interactions, as newsletters are usually made up of a few short messages. Customers get to click buttons and follow actions, which invites them to spark a conversation.

• Becoming a part of your newsletter subscribers' personal space. For most people, WhatsApp is the preferred messaging platform for keeping in touch with family and friends. By developing WhatsApp campaigns, a business gets to be in the natural environment of its customers.

Choosing the right WhatsApp newsletter tool

Paying for a solution that lets you create a WhatsApp business chatbot and send messages to your newsletter subscribers can be expensive. The cost is usually well worth it – but only if you choose the right WhatsApp newsletter tool.

Here are some things you'll want to check off the list before entrusting your WhatsApp business platform to a provider:

• Official WhatsApp business solution provider: applying for the WhatsApp business API with an official provider will ensure your WhatsApp messages get delivered without being banned.

• Scalability: while you might not need much from your WhatsApp marketing software right now, your business could grow and need to exceed the current cost and messaging limits.

• Automation: even bulk messaging can sound natural and engaging once you choose the right WhatsApp API.

• Personalized template messages: not many things will have as positive of an impact on the engagement of your WhatsApp users as personalized messaging.

WhatsApp newsletter tool success stories

Many WhatsApp newsletter campaigns have been launched in an attempt to broadcast a message to a WhatsApp community, and they've recorded some stellar results. The following two brands are some shining WhatsApp newsletter examples on the market:

1. Bossini: Asia's fashion retailer sent 10,000 copies of exclusive coupon books and had a response rate of over 14%. This generated 18% membership sales, even during the pandemic.

2. TKD Lingerie: by using an official WhatsApp Business API to send promotional messages, TKD Lingerie has sent a newsletter to 4,500 customers. They reported a 78% message open rate, resulting in 78 closed online and offline sales.

With numbers such as these, it's evident that creating a WhatsApp business account can be a good move to scale a company's marketing efforts.

The WhatsApp Business platform holds the key to targeting customers you could never reach through email marketing, although you can combine the two channels for optimal results.

Ready to boost your business with a WhatsApp newsletter tool?

There's a good reason why WhatsApp newsletters have become a favorite tool of marketers worldwide – they allow you to create a community of people who are excited about your brand without spending a significant part of your budget on it.

WhatsApp business statistics paint the best picture, as they show that WhatsApp is the third most popular social platform in the world (as reported by Statista), with millions of active users daily.

Do you think you are ready to jump on the bandwagon and make the most out of WhatsApp business messaging?

Then try out Chatfuel for free today and make the most out of your WhatsApp business account!

WhatsApp newsletter tool FAQs

How to create a newsletter on WhatsApp?

Create a WhatsApp newsletter by selecting a contact list of users you want to send your message to, then set up template messages by using variables and get them approved. Decide whether you want to send WhatsApp newsletters right away or schedule them for later and analyze how your WhatsApp marketing campaign performs.

What is the WhatsApp newsletter platform?

A WhatsApp newsletter platform is a tool that lets businesses engage with customers in their natural environment. They allow you to send messages in bulk and deliver promotional content to your audience that’s still tailored and personalized.

What is the difference between a WhatsApp newsletter and a broadcast?

WhatsApp newsletters and broadcasts both send out WhatsApp messages to many contacts simultaneously with the goal of boosting sales and converting leads.

But unlike the WhatsApp broadcast list, which is limited to a maximum of 256 contacts, newsletters can be sent to a limitless number of users.

What is the open rate of WhatsApp newsletters?

With 98%, the open rate of WhatsApp newsletters reigns supreme – email campaigns have a 22% open rate. The number of WhatsApp worldwide users exceeds most other messaging platforms, which is why business-initiated conversations on WhatsApp have a lot of success.