Customer story:Ultima.school reduces expenses and increases sales by qualifying leads with a ChatGPT WhatsApp bot

Sameend-to-end conversion to purchase vs. pre-sales manager

x2reduced customer acquisition expenses

About the brand

Ultima.school is a famous Brazilian online educational platform. It sells digital courses about programming, marketing, and analytics

Challenge: reduce customer acquisition costs

Ultima.school based a sales funnel on the interaction between website visitors submitting inquiries and pre-sales managers scheduling consultations with career experts. However, this workflow significantly increased acquisition costs.

Goal: spend less on customer acquisition and keep the same conversion rates vs. human pre-sales managers

Ultima.school collaborated with Chatfuel to investigate the potential of using a ChatGPT WhatsApp chatbot to reduce their high customer acquisition costs. As a result, Chatfuel designed a chatbot that acts like a human pre-sales manager.Upon realizing the potential of this approach, Ultima.school began exploring various other use cases like re-engagement, lead qualification, and upselling opportunities on WhatsApp.

Result: x2 less customer acquisition costs and stable end-to-end conversion to purchase

The updated sales funnel enabled Ultima.school to double reduce customer acquisition costs and keep the end-to-end conversion to purchase same as with a pre-sales manager. Besides that, Ultima.school now discovers re-engagement messages and sends them to customers who have submitted inquiries on the website. This strategy aims to initiate promotions and improve sales.

Ultima.school's upgraded sales funnel

Visitors submit an application form on the website.