Ultima school
Discover how Ultima.school halved its customer acquisition costs by qualifying leads with a ChatGPT-powered WhatsApp bot.
A ChatGPT WhatsApp bot that works like a pre-sales manager
The challenge
Reduce customer acquisition costs
Ultima.school built its sales funnel around website visitors submitting inquiries and pre-sales managers scheduling consultations with career experts.
However, this workflow significantly increased acquisition costs.
Goal
Spend less on customer acquisition and keep the same conversion as human pre-sales managers
Ultima.school worked with Chatfuel to explore whether a ChatGPT WhatsApp chatbot could reduce its high customer acquisition costs.
As a result, Chatfuel designed a chatbot that acts like a human pre-sales manager.
Results
2x lower acquisition costs and the same conversion to purchase
The updated sales funnel cut Ultima.school’s customer acquisition costs in half and kept end-to-end conversion to purchase the same as with a pre-sales manager.
Ultima.school also sends re-engagement messages to people who submitted inquiries on the website, to launch promotions and improve sales.
Seeing the potential of this approach, the school began exploring other WhatsApp use cases, such as re-engagement, lead qualification, and upselling.
Ultima.school’s upgraded sales funnel
Application form
Visitors submit an application form on the website.
Lead data in Chatfuel and CRM
The lead data automatically uploads to Chatfuel and Ultima.school’s CRM.
Hi, Bruno! Thanks for signing up for Ultima School!
How about a free video consultation with one of our career consultants?
WhatsApp confirmation
A chatbot sends a confirmation message on WhatsApp and offers a free video consultation with a career consultant.
Your video call with an Ultima School consultant is booked.
We’ll send you reminders before the meeting.
Booking and CRM task
A ChatGPT WhatsApp bot books a meeting with a career consultant, and Chatfuel creates a task with the appointment in the CRM for a career expert.
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