Interaksi

Interaksi connects people who look for services like photography, design, or English language teaching with specialists. Customers submit a service request on the platform, all related specialists get the request details via WhatsApp, customers select a specialist from the responses they receive, and live chat managers connect them.

Before Chatfuel, Interaksi managers had to send all WhatsApp messages manually: every service request, every specialist notification, every customer follow-up.

It caused three main issues: missed leads due to the human factor, long wait times due to manual request processing, and WhatsApp Business accounts getting blocked due to manual business-initiated messaging.

Interaksi set out to automate the path from a new service request to the right specialists, so managers no longer had to text every service performer by hand.

Processing: traffic from targeted ads drives to the Interaksi website, where leads submit their service requests. All lead and request data uploads to Chatfuel, and the bot notifies service performers based on the request type.

Confirmation: service performers respond to a request, the bot sends customers the service performers’ profiles, and the customer chooses the one they like.

Chatfuel, Meta’s official partner, also consulted Interaksi on getting an approved Meta Business account and helped set up automated WhatsApp messages to replace manual texting.

Interaksi now reaches 100% of leads within a minute, and its WhatsApp messages get a 65%+ open rate.

With the upgraded WhatsApp Business account, Interaksi significantly grew the volume of business-initiated messages compared with manual texting. Service performer retention reached 75%, service performers respond within 5 minutes, and 12.5% of applications turn into deals.

WhatsApp automation also let Interaksi launch an MVP (minimum viable product) and successfully test its business idea.