Beauty Player

Beauty Player was overwhelmed with customer messages and struggled to answer questions and fulfill orders on time.

As a result, the team became overworked, and the company lost out on the opportunity to serve even more customers because it didn’t have enough resources. In addition, the cost per conversation kept growing, since the team had to process every message manually.

Beauty Player needed an affordable way to automate answers to FAQs and increase customer loyalty and sales.

To achieve these goals, the company enlisted the help of GoSky AI, a chatbot marketing agency. The agency built a Messenger bot in Chatfuel to automate FAQs about shipping, discounts, and affiliate opportunities, so the team could focus on tasks that need human attention.

The Beauty Player chatbot also builds brand awareness and sales through interactive education and product recommendations. It starts by asking users about their skin type. Based on the answer, it shares relevant skincare tips and suggests a suitable facial mask from the product line, along with a coupon code.

Facebook ads lead users to the chatbot, and agents then match coupon redeemers to mask purchasers on the website. Beauty Player exports these warm leads and uses the list to run more effective Facebook ads.

With Chatfuel tools, GoSky AI helped Beauty Player grow brand awareness and revenue while cutting costs. The team now enjoys less stressful, more streamlined operations.

Automation now handles orders and related messages, increasing monthly sales by 40% ($250,000).

With click-to-Messenger ad campaigns, the team reduced the cost per conversion (CPA) by more than 50%, from $8.30 to $4.06.

Using several marketing automation tools together boosted return on ad spend (ROAS) 10x, and the brand awareness and educational content in the bot added 10% to the average order value (AOV).