CodEye Technologies

CodEye was confident that chatbot technology could solve its media customer's four main issues. First, the company failed to retarget ad traffic: it wasn't taking advantage of warm leads from users who had engaged with its ads but didn't convert.

Second, it got too few app installs. The mobile app had excellent speed and UX, yet the company got just 20–30 installs for every $100 spent on Facebook ads, at an average CPA of $5.

Third, engagement was low: despite a solid audience and a fairly strong social media following, engagement on its Facebook Page was a measly 2%. And finally, the team was tied up with manual, repetitive customer service tasks.

The media company needed more traffic, so the marketing agency had to fix retargeting to get valuable prospects at a low cost.

CodEye started by building a Facebook Messenger chatbot in Chatfuel to help the media company overcome all four of its main challenges.

With the Chatfuel bot, CodEye solved all four problems. Retargeting brought the media company 194,000 bot users for only $1,000 in ads, and the cost per acquisition went from $20 to $0 once there were enough users for the referral funnel to do all the work.

With retargeting fixed, the media company gets 25,000+ app installs per month, 40% more than before. A few months after launch, organic engagement on its Facebook Page grew by 30%, and the bot handled about 90% of repetitive tasks and FAQs.