Discover how marketing agency CodEye Technologies helped a media company achieve exceptional results by leveraging Messenger automation.
Media company gets 194% ROI and 90% FAQs automated with a Messenger chatbot
Success story
ROI (return on investment)
194%
CPA (cost per acquisition)
$0
of FAQs automated
90%
after launching Chatfuel automation
organic engagement
app installs per month
+30%
+40%
CodEye was confident in the potential of chatbot technology in the media industry to solve their customer's four main issues:
- Failure to retarget ad traffic. The media company wasn’t taking advantage of the warm leads they got from users who had engaged with ads but didn’t convert.
- Not enough app installs. Their mobile app had excellent speed and UX, yet they got just 20-30 app installs for every $100 they put into Facebook ads, spending an average of $5 CPA.
- Low engagement. The media company had a solid audience and a fairly strong social media following but very low engagement with their readers, with a measly 2% on their Facebook Page.
- A team was tied up with manual, repetitive tasks. The media company struggled to streamline customer service, as its communication process was extremely inefficient and repetitive.
Automated engagement is king
COMPANY
An ultra-modern digital services provider that helps to start a business online and engage with the right audience in affordable marketing & development budgets.
INDUSTRY
Media
COUNTRY
India
Challenge: lack of capturing the target audience's attention
CodEye's customer had no problems with app installs, but it needed to get
more traffic. So, the marketing agency needed to fix the issue of retargeting to get valuable prospects at a low cost.
They started with building a Facebook Messenger chatbot in Chatfuel to help the media company overcome all four of its main challenges.
more traffic. So, the marketing agency needed to fix the issue of retargeting to get valuable prospects at a low cost.
They started with building a Facebook Messenger chatbot in Chatfuel to help the media company overcome all four of its main challenges.
Goal: fix the retargeting issue and gain prospects at a low cost
Using the Chatfuel bot, CodEye solved all four problems their customer initially faced and brought impressive results:
- The power of retargeting allowed the media company to gain 194,000 bot users by spending only $1,000 on ads.
- Their cost per acquisition went from $20 to $0 once there were enough users for the referral funnel to do all the work.
- Since CodEye fixed the retargeting issue, the media company gets 25,000+ app installs per month, a 40% increase from before.
- A few months after implementing a chatbot, the media company enjoyed a 30% boost in organic engagement on its Facebook Page.
- The bot handled about 90% of the repetitive tasks and FAQs.
Results: 194% ROI, $0 CPA, +30% organic engagement, and 90% automated FAQs
FEATURES USED
Bot links
CodEye shared a bot link on Instagram and Facebook. Rather than the welcome message, this link led to an engaging message related to the posted content
Re-engage messages
CodEye sent such messages to new bot users, promoting a refer-and-win program and encouraging them to share the offer with friends, resulting in warm leads
Lookalike audiences
After gaining access to the new bot users’ Facebook IDs, CodEye created a custom lookalike audience for Facebook ads to better target users
User attributes
CodEye engaged with chatbot users through various campaigns and funnels, tracking user preferences as attributes to personalize content
'First, do not make it overcomplicated. Second, understand your target audience. Then create a plan to engage them, and use a chatbot to minimize ad costs. If you can get that right, everything else will take care of itself.'
— Swayam Dhawan, co-founder of CodEye
Instead of sending people to the usual welcome message, CodEye used a bot link to take readers to an exciting message relevant to the story they were viewing.
How CodEye used Chatfuel
Sending relevant, engaging messages
CodEye devised a clever re-engagement campaign using a popular game in India, Tambola, to invite participants to share their referral program with their friends. The result was an impressive surge of warm leads that brought CodEye's customer
closer to its goals.
closer to its goals.
Refer-and-win program
CodEye automated new traffic generation. Next, they created a lookalike audience for Facebook ads and targeted 'warm' users who had previously installed their customer's app or taken any actions on their Facebook Page.
Custom Facebook ad targeting
Fuely AI is a powerful automation tool developed by Chatfuel for use on Instagram, Facebook, WhatsApp, and websites.
Powered by ChatGPT, Fuely AI seamlessly handles FAQs, manages customer support, and responds to comments, freeing up your time to focus on other essential tasks.
Don't worry if you're not a technical expert — Fuely AI is designed to be user-friendly and accessible for everyone.
Get started today and experience the benefits of having an intelligent AI assistant on your side.
Powered by ChatGPT, Fuely AI seamlessly handles FAQs, manages customer support, and responds to comments, freeing up your time to focus on other essential tasks.
Don't worry if you're not a technical expert — Fuely AI is designed to be user-friendly and accessible for everyone.
Get started today and experience the benefits of having an intelligent AI assistant on your side.
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