Restaurants club
Discover how Restaurants.club cut no-shows for sales discovery calls by 30% with WhatsApp API automation powered by Chatfuel.
Fewer no-shows with WhatsApp reminders powered by ChatGPT
The challenge
Reduce the no-show rate for sales discovery calls
Restaurants.club built its sales funnel around sales discovery calls.
However, the number of no-shows grew, putting sales opportunities and the sales cycle at risk. So Restaurants.club decided to change its strategy.
Goal
Improve communication with leads
Most Restaurants.club prospects prefer to communicate by phone and WhatsApp.
So the brand aimed to make these channels primary, spend less time on manual reminders, reduce first-contact time for leads that come in on weekends or after hours, and keep interactions conversational and human-like.
The solution
Two WhatsApp flows: first-time contacts and reminders
Restaurants.club works with Chatfuel and uses the WhatsApp API with ChatGPT built in. The bot talks to each lead conversationally, tells them about the product, and collects their pain points.
To reach its main goal, the team set up two flows: first-time contacts for new leads, and a set of confirmations and reminders for booked sales calls.
Results
100% lead outreach, a 50%+ open rate, and 30% fewer no-shows
Restaurants.club now reaches 100% of its leads within a minute, with an open rate above 50%.
This personalized communication helps the brand build better relationships with prospects and has cut the no-show rate for sales discovery calls by 30%.
How the WhatsApp flows work
Thank you for your interest in Restaurants.club!
When is the best time to contact you?
First-time contacts
The company generates leads with Meta ads and stores them in HubSpot. The team then sends a thank-you message on WhatsApp and asks leads about the best time to contact them.
We help restaurants with websites, table bookings, ads, and customer chats.
What would you like to improve first?
ChatGPT conversations
After a lead’s first reply on WhatsApp, the ChatGPT bot handles their initial inquiries, tells them about the product, and collects their pain points.
Your call with Restaurants.club is booked!
We’ll send you a reminder on WhatsApp before it starts.
Meeting confirmations
Prospects book a meeting on the website or during a call with an SDR. Calendly schedules it, HubSpot stores the data, and the bot sends a confirmation on WhatsApp.
Your call with Restaurants.club starts in 3 hours.
Here’s your Google Meet link.
Reminders before the call
Reminders go out 24 hours before the meeting, with a guide or eBook, and 3 hours and 15 minutes before. Each has the date, time, Google Meet link, and buttons to confirm, reschedule, or get help.
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