Redonda Inmobiliaria

As Redonda Inmobiliaria expanded its online presence, the volume of incoming messages grew rapidly, and so did the pressure to respond quickly and effectively.

The team needed a solution that could respond instantly while keeping a human, personalized tone, something their manual workflow couldn’t deliver.

“Before using Chatfuel, we relied on a team of people to reply manually. But responses were often slow or inconsistent, which meant hot leads would go cold,” says Alexis Ordoñez Rojas, Marketing Assistant Manager at Redonda Inmobiliaria.

The company set out to find a tool that could respond instantly with a natural, conversational tone, qualify leads automatically and pass them to real estate agents, collect user data seamlessly, and provide 24/7 coverage across platforms.

Redonda Inmobiliaria implemented Chatfuel with GPT and AI-powered blocks to fully automate the customer experience. The team built advanced flows with conditional logic and custom attributes for personalization, Google Sheets integration to organize and transfer lead data, delays that simulate human-like typing, and AI Agent and ChatGPT blocks for natural language conversations.

The initial flow design was challenging, but the team made it work: “It was a challenge to translate our internal sales logic into a working chatbot flow. But thanks to Chatfuel’s WhatsApp support and tutorials, we were able to build and refine everything successfully.”

Since integrating Chatfuel in September 2024, Redonda Inmobiliaria has seen dramatic improvements. Leads increased by 171%, from 2,400 before Chatfuel to 6,500, and response time dropped from 1 hour to 15 seconds.

Conversion rates improved by 300%, and response engagement grew by 500%.