Explore how the car dealership transformed its marketing strategy with automation and drastically increased sales.

Nissan generates $380K, 10x organic sales, and 3.5x qualified leads in the first month of using a Messenger bot

Success story

by selling ten cars to leads generated by Messenger bot

+$380K

more monthly organic sales from Facebook

10x

increase in monthly qualified leads from Facebook

3.5x

in the first month after launching Chatfuel automation

The Nissan Israel used to answer customer messages manually. The number of user messages grew instantly because of the high interest in Nissan electric cars and their bestsellers.

As a result, most of those who asked their questions via Messenger received delayed responses. The busy team couldn’t physically cover all the inquiries.

Worst of all, the team wasn’t qualifying leads because they had no system. In other words, all the leads were treated as equals. A cold, window-shopping lead could get priority over a warm lead ready to sign the paperwork today.

So, the dealership’s Messenger inbox became a leaking sales funnel.

Automation wins the race

COMPANY

The Nissan dealership in Israel is one of 10,000 Nissan Group's dealerships. It sells new and used cars to local buyers and receives many questions on Messenger.

INDUSTRY

Automotive retail

COUNTRY

Israel

Challenge: Messenger inbox became a leaking sales funnel

Nissan Israel realized that they needed to find a fast, straightforward solution that was easy to implement immediately.

So, they collaborated with a digital marketing agency, Business Pineapple, to test a Messenger automation by Chatfuel for lead qualification via the Nissan Israel Messenger inbox.

Goal: automate lead qualification and send only ready-to-purchase ones to a human

• In the first month after launching the bot campaign, Nissan Israel generated $380,000 by selling ten cars to leads generated by their Messenger chatbot. The promotion was purely organic.

• The dealership saw a 10x increase in monthly organic sales from Facebook.

• Their monthly qualified leads from Facebook grew by 3.5x.

Behind these impressive metrics is the set-up lead generation and qualification process to bring even better results in the future.

Results: +$380,000 sales revenue, x10 organic sales, x3.5 qualified leads in the first month

FEATURES USED

Gallery cards

A Nissan bot had gallery cards with available cars and buttons to let leads learn more about each

Save user email & phone plugins

One-click lead capture gathered contact info from qualified leads so human agents could follow up

Notify admin via email plugin

When a lead is qualified and ready to test drive, a bot emails their information to the sales team

JSON API plugin

A bot sends lead info to the CRM, closes the loop, and automatically updates customer data

‘I’ve played around with many chatbot builders, and the key things I like about Chatfuel are its stability and speed. Each message gets delivered when it should be, without delays or lags.’

— Dima Kagan, Founder of Business Pineapple

The team gathered the most popular customer inquiries on Facebook and based bot questions on them.

How Nissan used Chatfuel

Preparing the questions for lead qualification

The Chatfuel bot determined the lead’s ‘temperature’ and buying intent based on the answers provided. If the lead is ready to buy, Chatfuel tags them as ‘high priority’ and sends their information to the dealership’s CRM.

Measuring user buying intent

The Nissan sales team then jumped into live chats with leads who were about to purchase, countered objections, and closed deals. Then, the Chatfuel bot re-engaged the rest of the leads and encouraged them to return and buy later.

Closing deals & re-engagement

Lead generation and qualification are vital for businesses across industries and countries.

Transform your conversations into conversions with Fuely AI

Chatfuel is committed to helping you unlock the full potential of automation on Facebook, Instagram, WhatsApp, and your website. That's why we developed Fuely AI powered by ChatGPT. It's a ready-to-use employee designed to help you boost sales and fulfill a complete role instead of just automating functions.