Nissan
Explore how the car dealership transformed its marketing strategy with automation and drastically increased sales.
Automation wins the race
The challenge
The Messenger inbox becomes a leaking sales funnel
Nissan Israel used to answer customer messages manually. Thanks to the high interest in Nissan electric cars and bestsellers, the number of messages grew fast, and the busy team couldn't physically cover all the inquiries. Most people who asked questions via Messenger got delayed responses.
Worst of all, the team wasn't qualifying leads because they had no system for it. All leads were treated as equals, so a cold, window-shopping lead could get priority over a warm lead ready to sign the paperwork today.
Goal
Automate lead qualification and send only ready-to-buy leads to a human
Nissan Israel needed a fast, straightforward solution that was easy to implement immediately.
So the dealership teamed up with the digital marketing agency Business Pineapple to test Chatfuel's Messenger automation for lead qualification in the Nissan Israel Messenger inbox.
Results
+$380,000 in sales, 10x organic sales, and 3.5x qualified leads in the first month
In the first month after launching the bot campaign, Nissan Israel generated $380,000 by selling ten cars to leads from their Messenger chatbot. The promotion was purely organic.
The dealership saw a 10x increase in monthly organic sales from Facebook, and its monthly qualified leads from Facebook grew 3.5x. Behind these metrics is a lead generation and qualification process set up to bring even better results in the future.
I've played around with many chatbot builders, and the key things I like about Chatfuel are its stability and speed. Each message gets delivered when it should be, without delays or lags.
How Nissan used Chatfuel
Which of these models do you like?
Gallery cards
The bot showed available cars in gallery cards, with buttons to learn more about each one. Its questions were based on the most popular customer inquiries on Facebook.
Is your mind already set on this model?
Buying intent check
Based on the answers, the bot determined each lead's temperature and buying intent. Leads ready to buy were tagged as high priority.
What are your phone number and email address?
One-click lead capture
Plugins that save the user email and phone gathered contact info from qualified leads in one click, so human agents could follow up.
Thanks! Our sales team will contact you about your test drive.
CRM and email alerts
When a lead was ready for a test drive, the bot emailed their details to the sales team and sent them to the CRM via JSON API. Agents closed deals in live chat, and the bot re-engaged the rest.
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