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Published March 21, 2024

How to generate leads on WhatsApp for business

Unlock WhatsApp's power to transform contacts into a thriving customer base and inspire them to purchase by AI automation.

In today's fast-paced digital world, businesses must seize every opportunity to connect with potential customers. One such promising platform is WhatsApp, a popular messaging app that can be transformed into a powerful customer service tool and lead generator.

No matter what product or service you offer, WhatsApp can help you start meaningful conversations that drive conversions.

Let's get started.

WhatsApp is more than just a messaging app

WhatsApp is a top popular messaging app in over 100 countries with over 2 billion active users. In addition, WhatsApp messages reach up to 98% open rate. That way, WhatsApp is a leading communication channel with great potential for business use.

WhatsApp is not just a messaging app anymore. It's a platform for nurturing potential customers. Thanks to features like the WhatsApp Business App and the WhatsApp Business API, businesses can provide seamless customer support and send messages to existing customers effectively.

Using WhatsApp as a business tool might bring you explicit benefits:

  • 54% of customers prefer WhatsApp to track order and delivery updates;

  • 39% of users like to use WhatsApp as a channel for customer service;

  • 23% of consumers choose to receive promotional offers on WhatsApp;

  • 25% of abandoned carts sent via WhatsApp are recovered;

  • 26% of revenue is driven by personalized product recommendations.

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Customer chat with Chatfuel-powered AI agent for WhatsApp.

6 ways to build and improve lead generation via WhatsApp

  1. Create a direct WhatsApp link with a pre-filled message

Generate your WhatsApp link, customize and easily share it with your followers across social media, in your email signature, and in other places.


  • Customers can contact you directly via WhatsApp;

  • You can capture their phone numbers for future interactions;

  • You can provide a direct and immediate line of communication that many customers appreciate.

  1. Use a WhatsApp chat widget on your website

Create a WhatsApp button to let your website visitors message you directly from your site, increasing the likelihood of generating leads.


  • Any website visitor can start a chat with your business once they click on the WhatsApp chat button;

  • You can create a WhatsApp chat widget without coding within a platform like Chatfuel.

  1. Employ WhatsApp AI agent for Shopify

Create a WhatsApp button for your Shopify store with integrated ChatGPT-powered AI agent to connect with leads and grow your revenue.


  • Leads can start a chat with you in one click;

  • You can offer improved customer support;

  • You can connect multiple agents to the live chat;

  • You can integrate other apps: WhatsApp Cloud API, Google Sheets, Zapier, etc.;

Learn how to add a WhatsApp chat button with an AI agent to your Shopify store in this step-by-step guide.

  1. Use click-to-WhatsApp ads

By doing so, you can encourage users to reach out to you on the most popular messaging platform, where you can then establish a closer relationship with them. To get better results, connect an AI agent to handle customer chats 24/7.


  • You connect with leads who are interested in your brand;

  • You can recommend your products or services,

  • You can personalize your communications and promos.

Learn how to create WhatsApp ads to grow your business in this tutorial.

  1. Add a WhatsApp pop-up window to your website

A WhatsApp pop-up on your website creates immediate and personal engagement with your audience and significantly improves lead generation.


  • After clicking a CTA (call-to-action) button, your contacts will start a conversation with your business in WhatsApp messenger;

  • A pop-up window on your website can contain an image, header, body text, and a CTA button;

  • You can improve customer support, send personalized updates, and drive engagement by tapping into the high open rates of WhatsApp messages.

Here's how you can add a pop-up window to your website with Chatfuel:

Download template from this video here.

  1. Utilize WhatsApp QR codes

WhatsApp QR codes can also be an innovative way to generate leads. Potential customers can simply scan the QR code to initiate a conversation, offering a unique and engaging way to interact with your brand.

Including a WhatsApp QR code in your marketing materials can create an exciting opportunity for your customers to engage with your brand.


  • You can paste QR codes somewhere that people will likely be looking at: on a flyer, your product packaging, billboards, or business cards.

  • The QR code acts as a gateway to connect people with your business.

  • You can encourage your customers to take action by inviting them to participate in a contest or asking them a question.

  • Your marketing materials can be the motivation for building meaningful connections with your audience, and watch as your brand flourishes with every interaction.

💡Always remember to include a strong call to action (CTA) in your WhatsApp messages. This could be an invitation to check out a new product or an offer for a free consultation — whatever matches your business goals.

How to turn your WhatsApp contacts into paying customers

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Unlock the power of your WhatsApp contacts and transform them into a thriving customer base. Lead generation is a vital first move, but the magic truly happens when these leads are inspired to make a purchase. This is where Chatfuel comes in.

With this innovative tool, you have the means to reach out, engage, and motivate your contacts at every stage of the sales funnel. Picture this: a sales strategy where your messaging is not just heard but resonates, where your customer service isn't just efficient but unforgettable, and where every interaction is personalized to suit the unique needs of each customer. This isn't just about making sales. It's about building lasting relationships, sparking interest, and inciting action.

With Chatfuel, you're not just selling a product or a service. You're offering an experience.
So, take the leap, embrace the possibilities, and watch your WhatsApp contacts evolve into a loyal, enthusiastic clientele.

5 reasons to choose Chatfuel

Chatfuel is dedicated to helping businesses like yours leverage the power of WhatsApp. With robust tools and features, we make managing your WhatsApp marketing efforts simple and effective.

Below are the essential benefits that our customers enjoy while using our code-free automation platform:

  1. Meta-approved tech provider

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  1. The latest official version of WhatsApp Business API

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  1. The fastest customer support

based on customer reviews

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  1. The latest generation of ChatGPT is built-in

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  1. Green badge verification

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Our team at Chatfuel is committed to helping you unlock the full potential of WhatsApp for your business. Whether you need assistance with setting up the WhatsApp Business App, creating a WhatsApp link, or want to learn more about WhatsApp marketing strategies, we're here to help.

Join the countless businesses that have achieved success through our platform. Sign up for Chatfuel today and start transforming your conversations into conversions.