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Published June 27, 2024

6 best AI sales assistant software to empower your sales team

Explore the top AI sales assistant software to automate and streamline your sales process. Discover key features, pricing, user ratings, and integrations.

Sales are challenging. Trying to hit their targets, sales professionals handle a multitude of leads and switch between numerous business tools daily. Not to mention the rejection they constantly deal with. All while doing their best to provide personalized service and timely communication to each prospect.

Fortunately, AI sales assistants can handle time-consuming and tedious tasks and free up your human agents for activities that require their human touch. If you're overwhelmed by the multitude of AI sales assistants to choose from, you've landed in the right spot. Read on to discover the best AI sales tools, compare them, and pick the one that suits your needs.

Choosing the best AI sales assistant software: 6 top picks

  1. Chatfuel

Chatfuel is a no-code conversational commerce platform for small and medium businesses. It features a range of AI sales tools to help companies automate sales processes and grow revenue.

The latest development of Chatfuel is an autonomous AI sales assistant, Fuely AI. It can handle the entire sales cycle, from lead generation and qualification to post-purchase communication, improving business metrics and customer experience.

Fuely AI relies on the latest OpenAI model so it can not only follow scripted scenarios but also sort out more complex inquiries and successfully navigate them. Our AI agent learns from every interaction with your prospects and improves its performance over time.

AI sales assistant from Chatfuel works in WhatsApp, Messenger, Instagram, Shopify stores, and on websites. Plus, it integrates with other tools you already use—Stripe, Zapier, Calendly, Google Sheets, and others. This omnichannel automation increases your sales, improves sales processes, and saves you time.

And the cherry on top—Fuely AI literally speaks your customer language. It detects the inquiry language and responds accordingly.

Chatfuel Fuely AI.png
Source: Chatfuel


Fuely AI can do different jobs. You may use it for particular tasks—let’s say, lead qualification only. Or, you combine its skills to get an AI sales assistant tailored to your specific needs and goals.

  • Lead qualification.Fuely AI accurately qualifies and categorizes leads by criteria you set. This allows for targeted follow-ups and personalized engagement strategies.

  • Booking appointments.This AI assistant can manage your schedule automatically. Just let it access your calendar, and it will match customer preferences with available slots, schedule appointments, and handle rescheduling for changes or cancellations.

  • Answering FAQs.You can use Fuely AI to improve your customer service by answering FAQs 24/7, whenever your customers need assistance.

  • Product recommendations. Fuely AI analyzes customer behavior and data to make tailored product recommendations. If you’re looking to cross-sell and upsell more effectively, this skill will come in handy.

  • Re-engagement.Back-in-stock alerts, abandoned cart reminders, individual discounts and offerings, whatever you do to bring your customers back—Fuely AI can do it too.

  • Post-purchase updates.Share order status, provide delivery updates, and request feedback—timely and proactively.

  • Payments in the chat.Thanks to integration with Stripe, your customers can pay directly in the chat where they interact with Fuely AI.


Chatfuel provides flexible, conversation-based subscription plans, making it suitable for businesses of all sizes.

  • Facebook & Instagram: $14.99 for 1000 conversations per month + $0.01 per each extra conversation

  • WhatsApp: $34.49 for 1000 conversations per month + $0.02 per each extra conversation

Enterprise plans start at $300 per month. In addition to everything offered in the business plans, they include a personal account manager, priority support, and a dedicated bot builder specialist.

Sign up for a free trial to explore Fuely AI’s potential for your sales.

User ratings

Chatfuel holds a rating of 4.4 out of 5 stars on Capterra and 4.5 out of 5 stars on G2. Here's what people say about Chatfuel:

Chatfuel user ratings.png

  1. Intercom

You may know Intercom as messaging-focused customer service software. Recently, they introduced their own AI assistant for customer support agents, Fin AI Copilot. It helps human agents to onboard faster, increase sales productivity, and focus on cultivating deeper, lasting customer relationships.

While Fin AI Copilot is primarily designed for support, it can also be useful for sales. For instance, you can use it to gain customer insights or to answer commonly asked questions about your products or services.

Fin can quickly find information, solve issues, and accomplish time-consuming tasks. To provide accurate responses, it uses your support materials as knowledge base.

Fin AI Copilot.png


  • Cherry-picked answers from conversation history.Fin AI uses past agent chats to answer questions. You can select relevant conversations for Fin to ensure it learns from your top agents.

  • Cherry-picked answers from conversation history.Fin AI uses past agent chats to answer questions. You can select relevant conversations for Fin to ensure it learns from your top agents.

  • Reliable answers from all sources.To give the most accurate answers, Fin uses lots of data sources. Help center info, past chats, articles, websites, PDFs, and platforms like Notion, Guru, or Confluence—wherever the relevant information is, Fin will find and use it.

  • Training and advice for your human agents.Fin AI can train your support agents, solve problems, do follow-ups, and provide quick, relevant instructions from internal resources to onboard new agents. All while handling customer questions.

  • Advanced reporting and insights.Fin AI-powered reporting can offer valuable sales data to refine your communication and sales strategies.


Intercom offer three plans:

  • Essential:$39/seat per month; good for for individuals, startups, and small businesses

  • Advanced:$99/seat per month; good for growing support teams

  • Expert:$139/seat per month; good for large support teams

Using Fin AI will cost you$0.99each time a customer question is successfully answered.

Please note that you cannot separately pay for Fin AI Copilot. It functions as an add-on to the Intercom tools you need to use and pay for first.

User ratings

Intercom holds a rating of 4.5 out of 5 stars on Capterra and 4.5 out of 5 stars on G2. Here's what people say about Intercom:

Intercom user ratings.png

  1. LivePerson

LivePerson is a conversational AI platform for businesses. It features AI-powered virtual assistants for B2B sales and marketing.

LivePerson claims that with their AI sales assistant software businesses can get 10 times more conversion compared to traditional digital sales. Their assistants provide personalized, engaging conversations with leads and customers. They also automate lead scoring, offer instant, 24/7 engagement, and handle routine tasks such as appointment scheduling.

Businesses can use LivePerson AI sales bot to engage leads or provide tailored support to buyers throughout the shopping journey.

LivePerson dashboard.png


  • Voice bots.These bots can handle phone calls providing relevant information in a human-like manner.

  • Personalized messaging and lead nurturing.Engage leads and customers with tailored conversations for a more personalized experience.

  • Lead scoring and hand-off.LivePerson AI sales assistants can quickly qualify leads and route them to human agents.

  • Automation of routine tasks.Automating repetitive tasks, your marketing and sales teams can focus on strategic initiatives.


LivePerson offers custom pricing plans based on the features used and issues resolved. To get a quote, please contact their sales team.

User ratings

LivePerson holds a rating of 4.4 out of 5 stars on Capterra and 4.2 out of 5 stars on G2. Here's what people say about LivePerson:

LivePerson user ratings.png

  1. Olark

Olark offers chat and AI sales tools for business websites. As opposed to other AI sales assistant software, Olark is designed for websites only and doesn’t work with messengers.

The platform emphasizes its compliance with WCAG 2.1 AA (Web Content Accessibility Guidelines) standards. It means that your content will be more accessible to people with disabilities.

Olark dashboard.png


  • Live chat.Website visitors can access the live chat with only a keyboard, no mouse or touchpad needed. The chat also supports large text and is compatible with screen readers for visually impaired users.

  • Chatbots.To cut response time and unburden your support agents, Olark sales assistants can do basic tasks like answering FAQs and qualifying leads.

  • Reporting.Thanks to this feature, Olark can provide real-time data on chat volume, satisfaction ratings, and agent activity. This allows you to allocate staff and prioritize leads more effectively.

  • Pre-chat surveys.With Olark custom chatbox forms, you can gather necessary visitor information before a chat begins. This way, your sales team is well-prepared for each conversation.

  • Chat management.Sales teams can effortlessly manage their live chats using the Olark chat monitoring feature, message routing, and pre-set responses.


Olark offers two plans:

  • Standard: starts at $29 per month and includes essential features such as chatbot builder, chatbox, reporting, basic integrations, email and chat support, etc.

  • Pro:prices available upon request. In addition to all Standard features, Pro includes a dedicated account manager, live training sessions, custom chat routing, and priority support.

User ratings

Olark holds a rating of 4.5 out of 5 stars on Capterra and 4.3 out of 5 stars on G2. Here's what people say about Olark:

Olark user ratings.png

  1. Ada

Ada is a platform for automating customer experience. Although primarily designed for customer support, it offers a dedicated AI sales assistant for e-commerce businesses. It also features AI tools for other industries such as FinTech, SaaS, and gaming.

Unlike typical chatbots that follow a script, Ada AI sales bot identifies each customer's request and looks for the best solution. For this, it uses information from other tools you already use in your sales process.

Ada dashboard.png


  • Personalized shopping assistance.This feature allows customers to access inventory, size guides, shipping information, and order updates with guidance from their personal AI shopping assistant.

  • Promotions.Offering personalized discounts and coupons with the Ada AI sales bot, you gain loyalty and upsell.

  • Order tracking.Ada AI sales assistants keep your buyers up-to-date with their order status and exchange and return options.

  • Account updates.Ada allows your customers to quickly change their account details, addresses for delivery, or passwords.


Ada offers custom pricing plans based on whether you need scripted or generative AI tools, the channels it needs to operate across, and other factors. To get a quote, you can contact the Ada team through their website.

User ratings

Ada holds a rating of 4.9 out of 5 stars on Capterra and 4.6 out of 5 stars on G2. Here's what people say about Ada:

Ada user ratings.png

  1. Scratchpad

Scratchpad facilitates collaboration in sales teams. With Scratchpad AI tools at hand, sales managers can make data-powered decisions and effectively manage their pipelines.

The platform features an AI sales assistant that simplifies task management with its user-friendly interface and machine learning features. It also listens to sales reps’ calls, summarizes them in shareable files, and automatically updates Salesforce.

Scratchpad dashboard.png


  • Automated notes and summaries.Scratchpad creates sales talk transcripts and summaries, enabling better deal understanding for managers and reducing paperwork for sales teams.

  • Sales call insights.Try using custom AI prompts to improve your meetings, providing comprehensive sales calls summaries and follow-ups.

  • Helpful AI suggestions.Scratchpad AI simplifies sales operations and Salesforce maintenance by automatically suggesting updates for the next steps and Salesforce fields.


Scratchpad offers three pricing tiers depending on the level of features and extent of Salesforce integration:

  • Free:Limited feature set

  • Standard:$19 per user per month (billed yearly) for everything from the Free plan, plus more flexible limits

  • Business:$39 per user per month (billed yearly) for everything from the Standard plan, plus unlimited features usage

User ratings

Scratchpad holds a rating of 4.9 out of 5 stars on Capterra and 4.8 out of 5 stars on G2. Here's what people say about Scratchpad:

Scratchpad user ratings.png

AI sales assistant software: What to look for

Must-have features of an effective AI sales assistant

  1. Lead generation. Whether it’s your website, business account on social media platforms, or chat in a messenger, your AI sales agent should be able to generate leads across all your channels.

  2. Lead qualification. Ensure your chosen AI assistant can sort and categorize leads based on your requirements.

  3. Lead hand-off. Some conversations require a human touch. Your AI agent should be able to recognize that very moment and instantly redirect the person to a live chat.

  4. Automated customer engagement and re-engagement. This may include abandoned cart reminders, promotional messages, back-in-stock notifications, and other means of engaging your customers and prospects.

  5. Personalization capabilities. Tailored product recommendations and personalized offerings are a must-have skill for AI sales assistants.

  6. Post-purchase communication. The buyer journey doesn’t end after the purchase, somake sure your sales software can handle all that post-purchase communication automatically. For example, it should provide buyers with order status and delivery updates and answer any questions they may have.

  7. Automatic appointment booking. This feature is a real time-saver for sales teams that conduct meetings or consultations with clients and prospects. An AI agent will automatically check free slots, offer them to a prospect, and then book the slot in the calendar so that your sales professionals won’t miss it.

Essential AI sales assistant integrations

  1. E-commerce platform

  2. Customer relationship management system

  3. Messengers and social media platforms

  4. Payment processing solution

  5. Database solution

Best AI sales assistant software: comparison table

Best AI sales assistant software_ comparison table.png

Ready to transform your sales?

The perfect AI sales assistant has a lot of sides to it. The good news is they all come together in Chatfuel:

  • comprehensive features set to handle your entire sales cycle from A to Z

  • clear-cut interface

  • a whole library of text guides and videos for when you need help setting up

  • ready-to-use templates to kickstart your AI sales

  • a responsive support team that's always there for you

Plus, Chatfuel integrates with platforms you're already using like Shopify, Stripe, Calendly, Zapier, and a bunch more. Not to mention an appealing pricing structure—a fixed sum for 1000 conversations per month and modest charges for additional conversions.

Sign up for a free trial to explore all capabilities of Chatfuel AI sales assistant.


What is an AI sales agent?

An AI sales agent is a software program that automates various aspects of the sales process using artificial intelligence and natural language processing. AI sales agents streamline sales operations, save time for your sales reps, and improve customer service by providing quick and personalized responses.

What can AI do for sales?

The AI sales agents can generate and qualify leads, respond to incoming inquiries, answer FAQs, provide personalized assistance, keep customers informed about price drops or back-in-stock goods, make tailored product recommendations, book appointments, provide order status and delivery updates, and more. From simple chatbot development to intelligent AI sales assistants, artificial intelligence has something to offer for businesses of any size.

Will AI take a sales job?

No, AI sales assistants facilitate sales reps’ jobs by automating repetitive tasks so human agents have more time for tasks that require a human touch.

Can AI make sales calls?

Yes, certain AI sales software offer voice bots that can handle phone calls, providing relevant information in a human-like manner.