15 ways of how to increase sales on Shopify

If you're reading this article, chances are you’ve created your Shopify shop with the goal of making money. However, sales may not be growing as fast as you expected, which can be quite discouraging. But don't give up just yet! Instead, let's explore some effective strategies to increase sales on Shopify.

How to increase sales: Shopify tricks

Below you can find 15 strategies that have already proven their efficiency.

1. Leverage the power of social media marketing

Promotion of an eCommerce business is closely tied to your activity on social media platforms. Today Instagram is much more than just an app where you show your followers what you have eaten for lunch. It has been transformed into a splendid business tool. The platform is still focused on visual content which you can use to attract the attention of your potential customers. With around 2 billion active users per month, Instagram can allow you to reach absolutely different social and demographic groups.

Eye-catching posts, engaging stories, trendy Reels, cooperation with influencers…That’s only a couple of opportunities that you should try out to promote your brand awareness and boost sales on Shopify.

2. Invest in paid advertising

Social media marketing goes much beyond targeting ads. But it’s important to tailor your paid ad campaigns to address the right people. Here you have freedom of choice. You can launch such campaigns on Facebook or Instagram (and in this case, you can be sure that your ads will be shown to those users who are most likely to buy your products). Or you can also pay for Google search and shopping ads. This will guarantee that your offers will top the search results.

3. Boost sales on Shopify with AI automation

Advanced tools powered by Artificial Intelligence like Chatfuel can be of great use for eCommerce businesses. One of the highly promising AI use cases is automation for WhatsApp with integrated ChatGPT functionality. Just add a WhatsApp button to your Shopify store and observe how your conversion rates are increasing!

How is it possible? Chatfuel offers a wide range of special tools from personalized recommendations and shipping notifications to shopping cart recovery. Moreover, you can also enhance the quality of your customer service with a cutting-edge AI bot. Sign up for a free trial to explore all the features Chatfuel offers for your Shopify shop.

4. Don’t forget about SEO

In 2024, search engine optimization (SEO) still rocks. It can drive traffic and let you see how to increase Shopify sales without investments in paid ads. With a row of valuable in-built settings, Shopify enables you to create SEO-friendly pages. And we highly recommend you use this chance.

Moreover, if you have a corporate blog, you definitely should use it to invite potential buyers to your Shopify store. In this case, you also shouldn’t forget about relevant keywords and main SEO principles that will allow your content to rank high on Google.

5. Leverage influencer marketing

Today celebrities and popular bloggers have millions of followers on different platforms like TikTok, YouTube, and Instagram. Collaboration with them costs thousands of dollars. However, their ads do not always bring desired results. And you have another option if you are not ready to allocate huge budgets to such initiatives. You can hire micro-bloggers. Their services are cheaper but they can bring a very high ROI. We highly recommend you consider this strategy especially if you are interested in how to make a sale on Shopify in such niches as food, sports, or beauty.

6. Create cool product pages with photos, videos, and descriptions

While looking for new ways of how to get sales, Shopify stores always need to provide shoppers with sufficient information on their products and their advantages. It is necessary to take appealing photos and videos from different sides and angles. People will have the possibility to see even the smallest details and make sure that the quality of your products fully corresponds to their descriptions. It would be amazing if the text contained not only boring specifications but also a story about your product.

7. Offer free shipping

Maybe you will be surprised to see this advice among the tips on how to make sales on Shopify. However, “free shipping” is a phrase that has a magic impact on a purchase decision. Actually, the majority of online stores just include their expenses on shipping in product costs. But for customers, it is still pleasant to know that their products will be delivered for “free”. You can offer a free shipping option not for all orders but only for those that exceed a certain amount. Quite often this approach works as an incentive for customers to buy more in order to get such a bonus.

8. How to make sales: Shopify cross-selling and upselling tactics

Every person who wants to know how to increase sales on Shopify should consider these two tactics: upsells and cross-sells. Cross-selling presupposes encouraging customers to buy complementary products. And upselling is focused on convincing people to upgrade their purchases. It can be done with the help of dropdown menu sections on product pages and various suggestion widgets.

9. Introduce referral and loyalty programs

Customer loyalty programs are an integral part of word-of-mouth marketing. You need to transform your customers into your brand ambassadors. And their opinions quite often will have a more persuasive power than any paid ads. Moreover, special rewards and bonuses for making purchases or inviting friends will also help to increase customer retention.

10. Don’t underestimate the value of UGC

User-generated content (UGC) plays a vital role in your business growth today. What can it be? For example, reviews written by your loyal customers, photos, and videos on Instagram that show how people use or wear your products in real life. Such things greatly help to create social trust in your brand. You can encourage buyers to create and post such content by offering them discount codes and other pleasant bonuses.

11. Optimize your Shopify store for mobile platforms

To boost sales Shopify stores should go mobile. There are so many online shops today that people have no reason to use inconvenient or slow ones. Today a lot of people prefer to use their mobile devices to look for different products and place orders. And you should bear it in mind. A modern online store should look and feel good not only on PCs and laptops but also on different mobile devices.

12. How to boost Shopify sales with wishlists

Quite often when people are surfing the net, they are not ready to make purchases at once. They are just looking through different offers (some kind of online window shopping) without any specific goal. But what if they decide to place an order later? Where can they find your store? To address this issue, you can provide people with an option to add products to their wishlists. This will also let them subscribe to your email updates and stay in contact with you to make purchases later when it is comfortable for them.

13. Minimize cart abandonment

Today the card abandonment rate is close to 70%. Just imagine, that in 7 out of 10 cases, customers just drop off during the shopping process. But you can try to change the game by introducing retargeting ads and reminder emails. Moreover, it is vital to make the checkout process straightforward. It will help you to be sure that people do not leave your checkout page without paying just because they can’t understand how to do it.

14. Shopify: boost sales with an out-of-stock waitlist

It’s very sad when you lose customers because the products that they like are out of stock. Of course, you can just put an Out-of-stock tag on the product and hope that a person will return later. But it is not the best decision. You can offer users to fill in the form and indicate their email addresses so that you can notify them when the product is available again.

15. Don’t forget about SMS marketing

Somebody may say that it is a very old-fashioned approach but it still works. The open rates of SMS are surprisingly high. On average, it is close to 98% across different age groups. Studies demonstrated that conversion rates generated by SMS are 10-15 times higher than by email marketing campaigns. So, if you are wondering how to get more sales on Shopify, just try to launch an SMS campaign!

Instead of a closing word

While trying to understand how to get sales Shopify stores shouldn’t implement all the available marketing strategies at once. Moreover, not all of them are universal. To make a decision on whether you need to try out this or that approach, you should consider its efficiency in relation to your products and your target audience.

However, such solutions as AI-powered automation will be relevant for any eCommerce business. If you have never used any tools of this kind, you can start doing that without any financial investments. The free trial period offered by Chatfuel will help you to understand what new opportunities automation can bring and how it will affect your sales growth.

Watch the video below on connecting your Shopify store to WhatsApp, and follow the Chatfuel YouTube channel for more insights and tutorials.