Trial pass signups
DM received
Goal asked
Membership explained
Trial offered
First visit booked
DM received
Goal asked
Membership explained
Trial offered
First visit booked
About
A gym's Instagram gets people interested at eleven at night, and the membership desk answers them at ten the next morning, by which point the moment has gone.
This template hands out the trial pass while the interest is still warm. It answers what the membership costs, whether there is a joining fee, what the opening hours are and whether classes are included, then gets the person booked in for a first visit with a name and a date attached. Contract questions and freezes go to the membership team, where they belong.
What it runs
Trial passes from Instagram DMs
What the client gets
People through the door
Example outcome
Revenue calculator
Your clients on this funnel

Agency, per year
USD 9,000–USD 30,000
estimated, based on typical deployments
