Off-plan ad responder

New-development campaigns pull two very different people into the same inbox: an investor comparing yields and a family who wants to know if the school is close.

This template answers both from the ad click. It sends the unit mix, the payment plan and the handover date from the knowledge base, then asks the one question that separates the two audiences — whether they are buying to live in or to let. A dedicated rule catches anyone whose first message is about payment plans or ROI and answers that head-on before anything else.