What are Ads that click to WhatsApp?

WhatsApp Ads are a simple way for businesses to connect with potential customers. When someone scrolls through Facebook or Instagram and sees your ad, they can start talking to you right away - no forms to fill out, no extra steps.

For many business owners, this direct way of talking to customers has changed how they do business.

WhatsApp ads use case examples

Let's look at how different businesses use WhatsApp Ads to solve their specific challenges.

Beauty salon gets more bookings

Mia owns a small beauty salon and is considering using Ads that click to WhatsApp to turn her social media followers into real bookings. By running targeted ads on Instagram, she believes customers could instantly message her on WhatsApp about services or book appointments.

With Chatfuel's AI assistant, Mia answers questions 24/7 and offers available time slots. Her bookings went up, and customers loved the quick responses. The automated reminders helped too - Mia's no-shows dropped by 30% thanks to WhatsApp messages.

Home repair grows customer base

Carlos runs a home repair service and tried Ads that click to WhatsApp to find new customers more easily. His ads on Facebook let potential customers message him right after seeing his services. His AI assistant asks basic questions and sets up visits, which has brought in more serious customers. Carlos's business is growing - he's converting 25% more leads and making an extra $10,000 each month.

Plumbing service improves customer support

Alex's plumbing service uses Ads that click to WhatsApp and Chatfuel's AI to handle customer questions. The AI quickly answers common questions, books appointments, and sends complicated issues to Alex's team. This approach means fewer missed calls, happier customers, and more free time for his staff.

Benefits of Ads that click to WhatsApp

When businesses use WhatsApp Ads, they make it easier for customers to reach them. Instead of sending people to a website or making them fill out forms, they can just start a conversation. Here are some key advantages of Ads that click to WhatsApp.

Quick сonversations

When customers see your ad, they can message you right away on WhatsApp. This means you can talk to them while they're still interested, making them more likely to buy or book.

More sales

People are more likely to buy when they get quick answers to their questions. The AI assistant helps keep conversations going and guides customers toward making a purchase or booking.

Easy for your customers

Most people already use WhatsApp daily, so they're comfortable with it. When customers can use an app they know, they're more likely to reach out and stay in touch.

Money saved on marketing

You don't need expensive websites or complicated forms. Your money goes straight into ads that start real conversations with customers.

AI helps you grow

Chatfuel's AI can handle many customer chats at once. It answers questions, books appointments, and helps customers - all without you hiring more people.

Better customer screening

The AI asks the right questions before sending customers to your team. This means your staff only talks to people who are ready to buy.

Personal touch

WhatsApp lets you treat each customer as an individual. The AI remembers past conversations and can give personalized responses, which helps build stronger relationships.

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How to launch Ads that click to WhatsApp

Here's how to get your WhatsApp Ads running with AI support ready to talk to customers.

Adding a WhatsApp button to your ad

Create your ad as you'd normally, only include the following steps.

1. Open Ads Manager.

2. Сreate a new Awareness, Traffic, Engagement, or Sales campaign.

3. Do not select Maximize the number of conversations as a Performance goal. Meta does not allow such ads for phone numbers connected via WhatsApp Cloud API.

4. Set WhatsApp as the onlyMessaging app and choose a phone number.

5. If you don't see your number in the list under Messaging apps, follow these steps: Open Linked Accounts settings and choose the page connected to Chatfuel in the top right corner.

6. Check if the number here matches the number you connected to Chatfuel. If not, click Disconnect, then connect to the correct number. Clicking Change will not fix this problem.

7. Your number will then show up in your ad settings under Messaging apps.

8. Configure your ad creative as you wish and choose Send WhatsApp message as your Call to action.

9. Pay attention to the headline. In the next step, copy it exactly as you wrote it here.

10. Finally, scroll down to the Message template section and create a new template or edit the default one.

11. A message template is the first thing your customers will see after opening a chat with your business. Add a short welcome message or some FAQs, then click Save and finish.

Adding keywords in the Keywords tab

To connect a flow to the ad you'll need to use keywords. Your ad headline is your keyword.

1. Go to the Keywords tab.

2. Add a new Keyword group.

3. Set Matches as your rule.

4. Copy your ad headline as your keyword. Make sure the headline matches the keyword; they must be identical.

5. Choose a flow you want to send users to.

Check out the official Chatfuel documentation here for a detailed guide.

Ads that click to WhatsApp help businesses talk to customers better, faster, and more personally. By letting people reach you through WhatsApp, you're making it easy for them to get answers and take action. When you add AI to handle conversations, you can help more customers without working around the clock.

Whether you run a salon like Mia, fix homes like Carlos, or provide services like Alex, these ads can change how you connect with customers. It's about making things simple - for them to reach you, and for you to help them.

Ready to try Ads that click to WhatsApp with Chatfuel? Get started now.