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Published April 19, 2023 in

What is WhatsApp Business and how to use it

WhatsApp Business is a popular tool for small and large companies — learn how to start using it and its features for your business.

Today, social media has become a prominent medium for businesses to connect with their customers. WhatsApp Business is a social media platform designed especially for business owners to connect with their customers.

Launched in 2018, WhatsApp Business has become a popular tool for small and large businesses. This article will explain how to start using WhatsApp Business and its features for business messaging.

What is WhatsApp Business?

WhatsApp Business app is an elegant messaging tool for small businesses. In today’s competitive world, it’s essential for businesses to reach out to their customers quickly and efficiently. And this is where WhatsApp Business comes in handy.

With WhatsApp Business, companies can easily create a business profile with important information such as a business description, email address, website, and business hours. This allows customers to get all the information they need about the business in one place.

Moreover, businesses can use this platform to connect with their customers more personally. They can send updates about new products or services, promotions, and other important information directly to the customer’s mobile device. This helps customers stay informed and engaged with the business.

Additionally, WhatsApp Business is an excellent platform for companies to offer customer support. Customers can easily reach out with any questions or concerns and get a response promptly.

Pros and cons of WhatsApp Business

One of the most significant advantages of WhatsApp Business is that it allows businesses to connect with customers easily. Even small business owners can use this platform to send quick replies to frequently asked questions, send product images, and provide customer support. In addition, it offers features such as messaging templates, list messages, and reply buttons. Also, WhatsApp Business allows one to create professional and informative business profiles.

However, there are some disadvantages to using WhatsApp Business as well. One of the biggest disadvantages is that it is limited to one phone number per account. This means a business cannot have multiple users managing the same account. Additionally, WhatsApp Business is unsuitable for large companies requiring more advanced features such as automation and analytics.

What is the difference between WhatsApp and WhatsApp Business?

WhatsApp messenger and WhatsApp Business are two separate platforms that serve different purposes. WhatsApp is a messaging app designed for personal use, while WhatsApp Business is developed specifically for businesses.

WhatsApp Business includes additional features such as sending quick replies, messaging templates, creating a WhatsApp business account, and using the WhatsApp Business API. Furthermore, with WhatsApp Business, companies can easily create a business profile with essential information such as a business description, email address, website, and business hours, allowing customers to get all the information they need about the business in one place.

How to use WhatsApp for business

To start using WhatsApp Business, download the app from the Google Play Store or Apple App Store. Once the app is downloaded, create a WhatsApp business profile with important information such as business description, email address, website, and business hours.

When filling out your business profile, provide as much information as possible so customers can easily find and reach you. This includes your business logo, physical address, and other relevant details.

In addition to connecting with customers and providing customer support, WhatsApp Business also allows you to create automated messages for frequently asked questions. This saves you time and ensures that customers receive prompt responses.

For better business results, you can use a chatbot to automatically send personalized messages, such as order confirmations and delivery updates, and more. This helps build trust and loyalty with your customers and increase your revenue as a result.

What is the WhatsApp Business API?

WhatsApp Business API is a paid version of WhatsApp Business that allows businesses to integrate their messaging system with their customer support system. It also enables a verified business to integrate WhatsApp with a business’s existing customer relationship management (CRM) system and send messages in bulk, making it easier to reach many customers at once and more.

Learn more about WhatsApp Business API and how to use it in our recent article.

How much does WhatsApp Business cost?

WhatsApp Business is a free tool available on either the Google Play Store or the Apple App Store. The app provides a range of features that can help businesses effectively manage customer interactions, including sending automated messages and organizing customer chats.

While the standard version of WhatsApp Business is completely free, the WhatsApp Business API is a paid version that offers even more advanced features. However, because this version is designed for larger businesses with more complex needs, it does require businesses to contact WhatsApp directly for pricing information.

Whether you choose the free or paid version of WhatsApp Business, it can be a valuable tool for improving customer communication and engagement.

How to empower WhatsApp for better results

WhatsApp Business is a great tool for business owners to interact with customers, provide customer support, and send updates. However, while it comes with several advantages, it also has some limitations.

At Chatfuel, we have integrated WhatsApp into our platform, making it easier for businesses to connect with their customers and get impressive results and save resources. Sign up to try it out today with a free trial.