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Published July 5, 2023 in

Unveiling WhatsApp statistics 2023: usage, revenue, and more

WhatsApp numbers and facts from usage by country to who uses WhatsApp the most, and more.

Do you check WhatsApp every day? Odds are, you’re not alone. With over 2 billion active users worldwide, the instant messaging giant has become an integral part of our social media lives. But have you ever wondered about the WhatsApp statistics for 2023? How many people use WhatsApp globally? Which country uses WhatsApp the most? And what about WhatsApp Business statistics? These are just some of the questions we’ll be delving into in this article.

Whether you’re a casual user or a business owner looking to tap into the vast pool, we’ve got you covered. From usage by country to who uses WhatsApp the most, we’ll explore the most intriguing statistics that surround the platform.

So, let’s get started and take a closer look at WhatsApp numbers and facts that you’ve been curious about.

Overview of WhatsApp statistics 2023

As one of the most popular messaging services in the world, WhatsApp has seen incredible growth over the years. Let’s take a closer look at some of the statistics and trends that we can expect to see in 2023:

  • According to eMarketer, WhatsApp is expected to reach over 3 billion users worldwide by 2023. This is a significant increase from the 2 billion monthly active users that WhatsApp reported in 2021. This number includes both personal and business accounts.
  • WhatsApp is used by people of all ages and backgrounds, but there are some trends in terms of demographics. According to Statista, the majority of WhatsApp users are between the ages of 18 and 44. Additionally, WhatsApp is more popular in certain countries, such as India and Brazil.
  • The use of WhatsApp for business is on the rise, with more and more companies turning to the platform to communicate with customers and clients. According to WhatsApp, there are now over 50 million WhatsApp Business accounts worldwide.
  • WhatsApp is known for its high user engagement, with many users checking the app multiple times a day. According to a survey by Facebook, 71% of WhatsApp users use the app daily. Additionally, WhatsApp users send over 100 billion messages per day.

How many people use WhatsApp?

When it comes to instant messaging and social media platforms, WhatsApp is one of the most popular choices among users worldwide. The platform’s user base has been growing exponentially over the years, and it shows no signs of slowing down. Let’s take a closer look at some of the latest WhatsApp statistics for 2023.

Number of users worldwide

According to Statista, as of January 2023, the number of monthly active WhatsApp users worldwide is projected to reach 2.9 billion. This shows an increase from the 2.5 billion monthly active users reported in 2021. This means that WhatsApp will continue to be one of the most widely-used social media platforms in the world.

WhatsApp usage by country

WhatsApp is one of the most popular instant messaging apps around the world with millions of active users. While the app is used by people from all corners of the world, some countries are more WhatsApp-friendly than others. In this section, we will take an in-depth look at how WhatsApp is used in different countries around the world.

  1. India

It is no secret that India is WhatsApp’s biggest market with over 400 million active users. The app’s popularity in India can be attributed to its simple interface, easy accessibility, and widespread adoption of smartphones. According to a report by Statista, the number of WhatsApp users in India is expected to reach 448 million by 2023.

  1. Brazil

Brazil is WhatsApp’s second-largest market with over 120 million active users. The app’s popularity in Brazil can be attributed to the high mobile data rates and a high availability of cheap smartphones. According to a survey by Mobile Time, 99% of Brazilian internet users own a WhatsApp account.

  1. United States

Even though WhatsApp faces strong competition from other social media giants like Facebook and Twitter in the US, the app still has a sizeable user base with over 68 million active users. WhatsApp is particularly popular among the Hispanic population in the US. According to a survey by Pew Research Center, more than half of the Hispanic adults (51%) in the US use WhatsApp.

  1. Indonesia

Indonesia is WhatsApp’s fourth-largest market with over 100 million active users. The app’s popularity in Indonesia can be attributed to the broad reach of WhatsApp and the strong sense of community among the Indonesian people. According to a survey by Hootsuite, WhatsApp is the most popular social media platform in Indonesia.

WhatsApp Business statistics

The introduction of WhatsApp Business in 2018 changed the game for small businesses and entrepreneurs looking for an easy way to connect with their customers. Let’s take a closer look at some of the key WhatsApp Business statistics:

As of 2021, there are over 50 million WhatsApp Business users worldwide, making it a very popular platform for businesses to communicate with their customers.

WhatsApp Business is particularly popular in India, where over 4 million businesses actively use the platform.

In the United States, WhatsApp Business is a rapidly growing trend, with more and more businesses adopting the platform to provide customer service and communicate with their clients.

According to a survey conducted by Facebook, 81% of SMBs (small and medium-sized businesses) in India believe that WhatsApp helps them connect with customers more effectively.

One of the key benefits of using WhatsApp Business is the ability to automate responses to common queries. This saves businesses time and allows them to focus on other aspects of their operations.

Companies can use WhatsApp Business to send updates, promotional messages, and even personalized messages to their customers based on their previous interactions with the business.

WhatsApp messenger features

WhatsApp has become an integral part of how we communicate with friends, family, and colleagues. In this section, we will take a closer look at some of the key features of WhatsApp that have helped the app achieve such massive popularity.

  1. End-to-end encryption

One of the most significant features of WhatsApp is end-to-end encryption. This means that all messages, calls, photos, and videos sent through WhatsApp are encrypted and can only be read by the recipient. This level of security makes WhatsApp one of the most secure messaging apps on the market.

  1. Group chats

WhatsApp group chats allow you to communicate with multiple people at once, making it an ideal tool for team collaboration or staying in touch with family and friends. With WhatsApp, you can create group chats with up to 256 people, making it easy to stay connected with even large groups.

  1. Voice and video calls

WhatsApp’s voice and video calling features have proven to be incredibly popular among users worldwide. By using WhatsApp, you can make high-quality voice and video calls, even if the recipient is located in another part of the world. This feature has been especially beneficial during the recent COVID-19 pandemic, as people were forced to connect with family and friends remotely.

  1. WhatsApp Business

WhatsApp Business is a powerful tool for businesses of all sizes that want to connect with their customers on a more personal level. With WhatsApp Business, companies can create business profiles, automate messages, and connect with customers in real time.

  1. Status updates

Similar to Instagram and Facebook Stories, WhatsApp Status allows users to post photos, videos, and text updates that disappear after 24 hours. This feature has become incredibly popular, with over 450 million daily active users of WhatsApp Status.

Future of WhatsApp for your business

With over 2 billion active users each month, WhatsApp has become one of the world’s most widely used instant messaging apps. As we look towards the future of WhatsApp, let’s take an in-depth look at how you can use this messenger for your business.

WhatsApp has a long-term vision to become the universal messaging service for all people and businesses. It’s clear that WhatsApp will continue to play a major role in the world of instant messaging and social media in the years to come.

With Chatfuel, you can automate your business communication on WhatsApp without coding. That way, your customers will receive relevant messages with product recommendations, answers to common questions, and even ChatGPT-generated responses.

Get a free trial today and take your messaging game to the next level.