20+ Shopify apps for marketing and sales
A healthy business always actively looks to increase sales and revenue
Your current marketing may bring some customers, but you'll hit a wall at some point. Most Shopify businesses just don't have marketing knowledge or money for agencies, so they look to Shopify apps.
These apps are low-cost, low-risk tactics you can test quickly to see what sticks. Below, you'll find more than 20 best marketing apps for Shopify across different categories: email marketing, reviews, loyalty programs, live chat and customer support and more.
Email marketing, marketing automation
Klaviyo
Shopify App Store rating: 4.1/5 Pricing: Free to install, upgrade from $15/mo
Key features:
Powerful email marketing and marketing automation platform
Trigger-based automation across channels like email, SMS, web, and mobile
Advanced segmentation and personalization capabilities
A/B testing and campaign analytics to optimize performance
Integrations with popular apps like Facebook, Snapchat, TikTok
Abandoned cart flows and browse abandonment flows
Pre-built templates and drag-and-drop email builder
User reviews: Shop owners love this email marketing app for its easy-to-use interface, smooth integration with Shopify, and powerful features including an intuitive email builder, segmentation, and automated flows. They've seen sales soar, with some enjoying a 30% boost from sign-up incentives and newsletters. Quick customer support and detailed analytics also impress.
SmartrMail
Shopify App Store rating: 4.8/5 Pricing: Free to install, upgrade from $14/mo
Key features:
User-friendly email marketing and automation platform
Drag-and-drop email builder with product feed integration
Pre-built workflow templates for abandoned carts, welcome series, etc.
Segmentation capabilities based on customer behavior and purchase data
Automated email campaigns and remarketing flows
Basic reports and analytics to track email performance
Integrations with platforms like Facebook, Instagram, Smile.io
User reviews: Shop owners love this app for its easy email marketing tools and great customer service. Affordable and perfect for small businesses, its automation for abandoned carts and newsletters is a hit. Customizable templates, reliable performance, and useful analytics make it stand out. Free plan available for beginners.
Privy
Shopify App Store rating: 4.6/5 Pricing: from $24/mo
Key features:
Easy to create email signup forms, exit intent popups, banners and bars
Integrates with email marketing platforms like Klaviyo, Mailchimp, Omnisend
Automated targeted messaging and segmentation rules
A/B testing capabilities for optimization
Cart saver functionality to recover abandoned carts
Analytics to track signups, conversions and revenue metrics
Mobile-optimized displays and campaign scheduling
User reviews: Shop owners love this app for its easy interface and customization options for pop-ups, emails, and automations. Competitive pricing, great service, and advanced targeting boost engagement. Advanced analytics and seamless integration with top email platforms are praised. Automation, conditionals, and free beginner-friendly plan are highlights. Spin to Win and one-on-one support are effective.
Marsello
Shopify App Store rating: 4.6/5 Pricing: $135/mo
Key features:
Automated email and SMS marketing campaigns
Abandoned cart recovery flows
Welcome series and post-purchase flows
Customer segmentation and personalization
Product reviews and loyalty program
Integrations with apps like Klaviyo, Smile.io, Recharge
Basic reporting and analytics
User reviews: Shop owners love this app for its all-in-one loyalty and marketing tools, from email to SMS and automated flows. Affordable and effective, with a user-friendly interface and great customization. Responsive customer service and valuable analytics. Significant boosts in sales and engagement reported. Continuously improving with new features.
Social proof and reviews
Yotpo: Loyalty & Rewards
Shopify App Store rating: 4.7/5 Pricing: Free to install, upgrade $199/mo
Key features:
Collect and display reviews, ratings, photos/videos from customers
Showcase social proof like star ratings on product pages
Email review request campaigns after purchase
Q&A sections to answer pre-purchase questions
Visual marketing tools for user-generated Instagram content
Analytics on reviews, ratings, sales conversions
User reviews: Shop owners love this app for its seamless integration and simple interface, especially for loyalty programs. Features like rewards bars and referral widgets boost engagement and sales. 24/7 chat support is efficient and responsive in resolving issues.
Fera
Shopify App Store rating: 4.9/5 Pricing: 14-day free trial, upgrade from $9/month
Key features:
Display real-time visitor count and recent sales notifications
Highlight customer testimonials and reviews
"As seen on" logo banners for increased brand trust
Exit intent popups with opt-in forms
Campaign scheduling and targeting rules
User reviews: Shop owners love this app for its easy interface, smooth integration, and affordability. They value its ability to manage reviews from platforms like Etsy and Amazon, with automated email systems and verification enhancing credibility. Quick support and customization options make it a game-changer for boosting credibility and conversion rates.
Growave
Shopify App store rating: 4.8/5 Pricing: 14-day free trial, upgrade from $49/month
Key features:
AI product tagging and smart search solutions
Customizable product filters and navigation menus
Related product recommendations
Variant picker and color/image swatch displays
Mobile optimized and fast page load times
User reviews: Shop owners appreciate this app for its many useful features like loyalty programs and product reviews. It's easy to use and fits well with Shopify themes. Customer support is quick and helpful. The loyalty features boost customer retention. Translation helps reach non-English speaking customers. It's a good value, replacing multiple apps.
Affiliate and referral marketing
UpPromote
Shopify App store rating: 4.9/5 Pricing: Free to install, upgrade from $29/mo
Key features:
Build, manage and track affiliate marketing programs
Access to affiliate marketplace to recruit partners
Multiple commission rate and cookie duration options
Detailed analytics on affiliate performance
Customizable affiliate pages and links
Fraud protection and secure tracking
User reviews: Shop owners love this app for its easy interface, real-time tracking, and detailed reports. It boosts sales through referrals and helps find affiliates. Cost-effective, with sales often covering its price. Quick, helpful customer support. Recommended for both new and experienced merchants, helping grow businesses and social media presence.
Refersion
Shopify App store rating: 4.7/5 Pricing: 14-day free trial, upgrade from $119/mo
Key features:
End-to-end affiliate tracking and management
Customizable affiliate onboarding and sign-up process
Support for multiple commission types like percentage, flat-rate
Advanced reporting and fraud detection
Integration with analytics tools like Google Analytics
Affiliate marketplace and suggested partners
User reviews: Shop owners love this app for its smooth Shopify integration, easy interface, and efficient affiliate management. It handles complex setups well, with a convenient onboarding process and post-purchase affiliate sign-ups. Many experienced business growth. Customer support is quick and skilled at problem-solving.
Referral Candy
Shopify App store rating: 4.9/5 Pricing: 14-day free trial, upgrade from $59/mo
Key features:
Multi-incentive referral program campaigns
Custom reward options like discounts, account credits
Automated email templates and social sharing
Editable referral widget and embedded sign-up forms
Advanced tracking, analytics and fraud protection
Integrations with apps like Smile.io, Klaviyo, Mailchimp
User reviews: Shop owners love this app for its customizable referral campaigns that work smoothly with other Shopify apps. It boosts sales with little effort and has helpful customer support. Live chat for instant help and multilanguage support, although some want more languages. Great for turning customers into advocates.
Loyalty and rewards
Joy
Shopify App Store rating: 4.9/5 Pricing: Free plan, upgrades from $29/mo
Key Features:
Points-based rewards program for customer loyalty
Reward actions like account signup, placing orders, leaving reviews
Customizable reward tiers and VIP customer levels
Cash back, discounts, free shipping as reward options
Integration with Shopify POS for offline and online syncing
User reviews: Shop owners love this app for being budget-friendly, easy to set up, and customizable. It smoothly integrates with Shopify, handles high volumes well, and has effective rewards and referral systems. Prompt, helpful customer support is a plus. Features like POS integration and live chat are highly valued. Free plan is generous; premium plan offers more customization affordably.
Smile
Shopify App Store rating: 4.9/5 Pricing: Free to install, upgrade from $49/mo
Key features:
Points-based rewards and VIP tiers
Customizable rewards program structure
Referral marketing capabilities
Loyalty program analytics and reporting
Integrations with email, reviews, accounting apps
Support for multiple languages and currencies
User reviews: Shop owners love this app for boosting customer engagement and loyalty, resulting in more repeat business. They like its easy interface, Shopify integration, and customizable rewards. Some want more customization options. Quick, personalized customer support is a plus. Pricing can be tricky, but the team is helpful in finding solutions.
Loloyal
Shopify App Store rating: 4.9/5 Pricing: Free plan, upgrades from $29/mo
Key features:
Loyalty and rewards program to boost customer retention
Points and rewards system to encourage repeat purchases and engagement
Customizable VIP customer memberships and community tiers
Rewards for referring friends and sharing on social media
Reminders via pop-ups, email notifications and expiry alerts
Multi-language support
User reviews: Shop owners love this app for its strong features, customization, and fair pricing. They like controlling points for different actions and how smoothly it integrates with websites. They also note good customer service, user-friendly interface, and easy setup. Standout features include rewarding points for newsletter sign-ups and reviews, with regular updates improving functionality.
Conversion optimization
Poptin
Shopify App Store rating: 4.9/5 Pricing: Free plan, upgrades from $25
Key features:
Create exit-intent popups, banners, scroll boxes
Wide range of pre-built templates
A/B testing and targeting options
Email list building opt-in forms
Integrations with email marketing apps
Real-time analytics on conversions
User reviews: Shop owners love this app for its powerful email subscription popups and list-building tools. They praise its easy design wizards, customizable templates, and targeted customer groups. The user-friendly interface, quick setup, and geo-targeted content are also appreciated. Prompt, professional customer service and extensive features in the free version are highlighted. The app boosts revenue with customizable popups and offers instant support.
Live chat & customer support
Chatfuel
Shopify App Store rating: 4.7/5 Pricing: 7-day free trial, upgrades from $59/mo
Key features:
No-code chatbot builder for WhatsApp
AI agents and free ChatGPT
Official access to WhatsApp Business API
Automated message flows and broadcasting
Cart reminders, cart abandonment, shipping and checkout integration
Analytics on engagement and conversion metrics
User reviews: Shop owners love Chatfuel for its easy WhatsApp integration, support for official WhatsApp Business API and integration with ChatGPT. They notice how it helps to recover abandoned carts, track shipping and send order confirmations. Plus, the live chat with multiple agent support makes sure their customers always get the help they need 24/7.
DelightChat
Shopify App Store rating: 4.8/5 Pricing: 14-day free trial, upgrades from $49/mo
Key features:
Live chat functionality with customizable widget
Automated cart recovery flows on chat
Route chats to team inbox or Messenger
Chat-to-video calling capabilities
Reporting and analytics dashboards
Integrations with Facebook, WhatsApp, SMS
User reviews: Show owners note useful features like WhatsApp broadcasts, abandoned cart recovery and templates and automations. They praise its fast customer support and the WhatsApp unified inbox that helps improve sales.
ShopPop
Shopify App Store rating: 5/5 Pricing: from $325/mo
Key features:
All-in-one chat marketing platform
Live chat, messaging and Facebook marketing tools
Cart recovery automation across chat channels
Build Messenger audience for promotions
Popups and widgets to capture visitor emails
Analytics on conversations, subscribers, sales
User reviews: Shop owners love ShopPop for how it helps with customer engagement, like email problems. They note personalized alerts, like back in stock or price drops that you can send via WhatsApp and SMS. Plus, collecting data directly from customers to personalize campaigns.
Other notable apps
Junip: Product reviews
Shopify App Store rating: 4.9/5 Pricing: Free plan, upgrades from $19/mo
Key features:
AI virtual shopping assistant and chatbot
Conversational Q&A and recommendations
Detailed product attributes and guided searches
Customer support and sales assistance
Integrations with apps like Gorgias, Recharge
Real-time insights and analytics
User reviews: Shop owners love this app! It's easy to use and set up, with a quick review collection process. The dashboard is user-friendly, and it integrates well with other platforms like Klaviyo and Meta/Google. Responsive customer service and review titles boost conversion rates. Mobile-friendly and great for multi-store owners.
Nova: Currency converter
Shopify App Store rating: 4.9/5 Pricing: Free
Key features:
Automatic currency conversion on product pages
Support for all currencies and updating rates
Option to display multiple currencies
Geo-location detection and visitor IP targeting
Custom currency symbol styling and formatting
Reporting on sales by currency
User reviews: Shop owners love this app for offering real-time currency conversion and supporting several currencies. They praise its user-friendly interface and efficient customer support, especially the live chat. Plus, it's free, making it a popular choice for new businesses.
Instafeed: Show Instagram feed
Shopify App Store rating: 4.9/5 Pricing: Free plan, upgrades from $6/mo
Key features:
Display Instagram photos as a gallery/feed
Customizable layout, sizes and captions
Pull from hashtags, user accounts or locations
Mobile responsive and touch-friendly
Moderation tools and spam filtering
No coding or Instagram API key needed
User reviews: Shop owners love this app for its automatic Instagram post updates and the feature to showcase their Instagram feed on their homepage. They praise its simplicity, stylish design, and smooth integration with Shopify. Even on the free version, it's valuable and budget-friendly. Feedback for enhancements includes adding multi-account support and displaying product prices and options.
Find the right app for you
Marketing apps are a huge opportunity for Shopify stores to grow sales without breaking the bank. Email marketing, loyalty programs, product reviews, affiliate marketing - apps give you powerful tools in each of these areas. And most are cheap to try with free trial periods.
Don't be afraid to test out the top-rated apps like Klaviyo, Smile.io, and Chatfuel to see what works best for your business. Find the right mix of apps, and you'll boost sales through automated marketing flows, happy repeat customers, and an army of affiliate sellers - all for a fraction of hiring an agency.