Dmytro Kot

Use cases

<p>Chatbots have become an important tool for businesses. They talk with your customers and provide instant and automated responses to frequently asked questions (FAQs).</p>
<p>Chatbots have evolved from simple text-based interfaces to more conversational ones that allow for a more human-like interaction. Below, I’ll explore how to create a question-answer (Q&A) chatbot, a type of chatbot designed specifically for handling FAQs.</p>
<h2>Why use a Q&A chatbot</h2>
<p>Q&A chatbots can help improve customer experience by providing quick and accurate answers to common questions 24/7. They can also relieve the workload of customer support teams by handling routine inquiries, allowing them to focus on more complex tasks. Finally, Q&A chatbots can be integrated with various platforms such as websites or  messaging apps. This makes them a good choice for any business’s toolbox, big or small.</p>
<h2>Choosing the right platform</h2>
<p>There are several platforms that allow you to create Q&A chatbots. When choosing a platform, consider the following things:</p>
<ul>
<li>Ease of use. How intuitive is the platform for non-technical users?</li>
<li>Customization options. Can you customize the look and feel of the chatbot to match your brand?</li>
<li>Integration. Can the platform integrate with other tools and platforms that you already use?</li>
<li>Price. How much does the platform cost, and are there any hidden fees?</li>
</ul>
<p>Once you have decided on a platform, you can start creating your Q&A chatbot. If you need help deciding which platform to choose, check out my platform comparison guide. You’ll find everything you need to make the decision: pricing, ease of use, integrations, and more.</p>
<h2>Creating your Q&A chatbot</h2>
<p>Here is a step-by-step guide to creating a Q&A chatbot.</p>
<p>1.  Gather FAQs: Start by making a list of the most common questions that your customers ask. The list is the foundation for your chatbot’s knowledge base.</p>
<p>2.  Organize FAQs: Group similar questions together and give each group a label or category. This will make it easier for your chatbot to understand the context of each question and provide an accurate answer.</p>
<p>3.  Create keywords: A keyword is a certain word or phrase that triggers a response from your bot. For a Q&A chatbot, you’ll need to create keywords for each category of questions. For example, your keywords are “shipping inquiries” or “product returns.”</p>
<p>4.  Define answers: For each keyword, you’ll need to provide a set of answers that your chatbot can use to respond to customer inquiries. Make sure the answers are clear, concise, and easy to understand.</p>
<p>5.  Test and refine: Test your chatbot to make sure it is providing accurate answers to customer inquiries. Refine the answers as needed based on customer feedback.</p>
<p>6.  Launch: Once your chatbot is functioning as expected, you can deploy it to your website or other platforms where it will be accessible to customers.</p>
<h2>NLP and handling questions</h2>
<p>A well-designed Q&A chatbot can answer many of the FAQs, yet there will always be some questions that the bot may remain unanswered. That’s where NLP comes in.</p>
<p>Natural Language Processing (NLP) is a technology that lets chatbots understand and interpret human language, including different phrasing and sentence structure. With NLP, chatbots can respond to questions even if they are not put in an exact way as the configured keywords.</p>
<p>For example, if a customer asks a question about product details that is not included in the chatbot knowledge base, the chatbot can use NLP to analyze the question and provide an appropriate response.</p>
<p>To make the most of NLP, you can analyze users’ questions that are not being answered by the chatbot and use them to refine your chatbot’s knowledge base. This helps to continuously improve accuracy and efficiency in responding to customer questions.</p>
<p>With NLP, your Q&A chatbot can respond more effectively and accurately to customer inquiries.</p>
<h2>Conclusion</h2>
<p>A Q&A chatbot can greatly improve customer experience by providing instant answers to common questions. By following the steps outlined above, you can <a href="http://dashboard.chatfuel.com/">create a chatbot</a> that can handle routine inquiries, freeing up your customer support team to focus on more complex tasks. Whether you are a small business or a large enterprise, a Q&A chatbot can help you provide better customer support and improve customer satisfaction.</p>

Chatbots provide users with instant responses — explore how to create a question-answer chatbot for handling frequent questions.

How to make a Q&A chatbot for FAQs

Case Studies

<p>I spoke with Sasha, one of the founders who made Violetta. A chatbot that provides a safe space for people to determine and talk about possible violence in their relationships. She told me how they came up with Violetta and raised $350K in funding, how their work impacts people’s lives and how a chatbot helped them reach way more people than they expected.</p>
<h2>Can you describe your project for us? What does Violetta do?</h2>
<p>Violetta is a mental health chatbot that helps people create better relationships and prevent violence. It has become a digital confidant for more than 62,000 people around México. By using an automatized conversation, Violetta can share valuable information, give relationship advice, share tools, and connect users to professional psychological help.</p>
<p>Violetta has received more than 62,000 unique users. 45,000 of which have been re-directed to receive professional help.</p>
<p>Violetta is meant to give an empathic and fun experience while talking about sensitive topics. She offers relevant content, mainly focused on psychological violence, the one that is often “invisible”.</p>
<h2>What was your motivation for launching Violetta? Tell us about your journey so far</h2>
<p>When the pandemic began, we realized that there was a tremendous need for a safe space where people could discuss their relationships and identify if those things that kept them uncomfortable were, in fact, violence.</p>
<p>We saw that the demand for psychological help regarding gender violence was way bigger than the number of available psychologists. So we created a solution that could optimize the process of identifying violence and provide sound advice to many people at the same time.</p>
<p>We are 4 women founders, who want to create a safer space for everyone going through a situation of psychological violence.</p>
<h2>What brought you to Chatfuel? How did it help you reach your funding goals?</h2>
<p>After extensive research of low-code / no-code chatbot builders, we went with Chatfuel because of its integration with Messenger and its intuitive interface. We wanted to prove the hypothesis that people would open up to a chatbot to talk about their deepest concerns and ask the intimate questions.</p>
<p>Chatfuel helped us build an MVP (minimum viable product) that helped us raise around $350K to operate, grow and build a new product.</p>
<h2>Why did you chose to use a chatbot instead of phone calls or other tools?</h2>
<p>We wanted to optimize the process of providing help. We understood 3 things:</p>
<ul>
<li>People are way more honest with the stuff they share online rather than with other people;</li>
<li>There is a need for fact-checked information about violence, gender, and mental health topics online;</li>
<li>We could optimize the process by providing psychological help via a chatbot that segments every user by their needs.</li>
</ul>
<h2>When did you know Violetta was a success?</h2>
<p>When people started texting: “Hey Violetta, I’m feeling this way”, we saw that they truly see her as a friend. Also when we saw that people would come back plenty of times to ask more questions and get validated answers.</p>
<h2>Are you happy with the results that you’ve got? Can you give us an overall look?</h2>
<p>Definitely, but we are working daily on improving it.</p>
<p>Providing free help to more than 62,000 users is huge for us. I can’t think about how much it would cost to provide psychological help to this many people at the same time.</p>
<h2>Did you and your team have a background in this? Did you run an NGO before?</h2>
<p>It’s funny, but we didn’t have a background either in the tech or NGO (non-governmental organization) world. We had to learn everything from scratch.</p>
<p>But it is going really well. We’ve learned that there is no single aspect that you can’t learn from experts or by browsing the web.</p>
<h2>Are you going to incorporate chatbots into your future strategy?</h2>
<p>Yes, Violetta as a chatbot is just the beginning. It is a great way to create empathy with the users and give us valuable information, feedback and data.</p>
<h2>What would be your one piece of advice to someone who wants to incorporate a chatbot into their business?</h2>
<p>Be clear on the problem you are trying to solve. Focus on a single thing. And start building the solution for it.</p>
<p>To have a successful chatbot, you’ll need to have a solid understanding about your business and its processes.</p>
<p>Also, a chatbot is just the way you solve a process and not the solution itself.</p>
<h2>What’s next for your team?</h2>
<p>We are about to launch a new chatbot in Whatsapp, we’re expanding to other LATAM countries and Spanish-speaking communities in the USA. We’ve trained the first AI algorithm that detects psychological violence using NLP (natural language processing).</p>
<p>We are offering Violetta as a solution for companies, governments, and educational institutions so we can impact more people at the same time.</p>

Bot Violetta shares valuable information, gives relationship advice, shares tools, and connects users to professional psychological help.

How 4 founders raised $350K by offering psychological help via chatbot

Platforms

<p><a href="https://blog.hootsuite.com/instagram-statistics/#Instagram_business_statistics:~:text=28.%2090%25%20of%20Instagram%20users%20follow%20at%20least%20one%20business">9 out of 10 people</a> on Instagram follow at least one business and 2/3 say that Instagram helps them interact with businesses in a meaningful way. This makes Instagram a perfect platform to find new customers, engage with audience and learn about what people that follow you prefer. Below you’ll learn about:</p>
<ul>
<li>the benefits of an Instagram Business account;</li>
<li>creating an Instagram business account;</li>
<li>completing your business info;</li>
<li>switching from a personal account to a business account.</li>
</ul>
<h2>What is an Instagram Business Account?</h2>
<p>Instagram business account or Instagram business page is a type of account with features that can help grow your business. The main difference from a regular account is access to business features: lead generation tools, analytics, <a href="https://chatfuel.com/blog/instagram-shopping-guide">Instagram Shops</a> and more. Companies and brands mostly use business accounts to better understand their audience and get more out of their marketing efforts.</p>
<p>There are three types of Instagram accounts:</p>
<p><strong>Personal account</strong>: most users have use personal accounts that don’t have additional features.
‍<strong>Creator account</strong>: influencers, content makers use creator accounts to get audience insights and sell via Instagram Shop.
‍<strong>Business account:</strong> businesses and companies use business accounts to access advertising, post scheduling and deeper analytics.</p>
<h2>The benefits of an Instagram Business Account</h2>
<h3>Learn about your audience</h3>
<p>Instagram Insights is an analytics tool available for business accounts. It lets you find out your audience demographics, like their age or location, what content they prefer and when your followers are most active.  Find out about your followers’ preferences and tailor your content to fit their needs.</p>
<figure><div><img alt="instagram-insights.png" src="/cms/static/blog/6352a06303e7fefe6113e5cd_46363d88d14692bee66e91a39ec24c4cd3256daaed41ac722f28c0d2ca18b546aef6546802a329e98e5023970850e483359dd53537980fa2c5b70e2f2357ca32f169f6171cd1afe730711bd9ea1069adc6fd3b79fdd86e6e7083f9db769ffb10e0445110.png" height="580" width="1024" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AMXFxLm5urK0tLCztgDr7e+coaWTlpsQJC7hSw99D1b0aAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Data about a business audience in Instagram analytics tool.</figcaption></figure>
<h3>Sell directly on Instagram</h3>
<p>You can let your followers make <a href="https://chatfuel.com/blog/instagram-shopping-guide">in-app purchases</a> without leaving Instagram. This greatly reduces the number of steps in the customer journey which in-turn increases the number of sales. Instagram Shopping is especially useful for any ecommerce store.</p>
<figure><div><img alt="instagram-shopping.jpg" src="/cms/static/blog/6352a06303e7fe903913e5cc_68d2e9b6ab446de7180c6fd540ffa7c9b8243e9d6f07e79c97a2d5cf4c3a6874d06ef4f84271252608f0670fcc4d41b2ab59f481212506103abd2f87a3ef810c1942e16a6f8a55da8f2b0eacd261e0b7b4febc45311e85ef5b5cfbe1e006be101b975445.jpeg" height="690" width="1096" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/AJeRjb66uOfn5u/u7QAfAgB5cm7Hy9De4OQA+Pj35Ojq2N7k3eLn5Wgav/Vg3lAAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>An Instagram post leading to an in-app order placement menu.</figcaption></figure>
<h3>Create and run ad campaigns</h3>
<p>Instagram users are quite responsive to promotions and <a href="https://business.instagram.com">2/3 of them don’t mind ads</a> when watching videos. Creating a business account gives you access to Instagram ads and lets you tweak all the necessary parameters: target audience, budget, campaign duration, CTAs and more. Don’t forget to use Instagram Insights to fine-tune your campaigns for maximum performance.</p>
<figure><div><img alt="instagram-ads.jpg" src="/cms/static/blog/6352a063129aee38309001a4_e8e5996bbf1d8b302ce56539136a8c7a0d727192a8cf29e8e007d3309b1262276f001b8b5ceb094448e1468e4618f1ea664baa3102579533e2d54243b10d5af219b39d2f61967fc014a286d3009f4c5f3935439fe4963b5cf0594673db6264215cd40050.jpeg" height="666" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGPg4+UzNzX5/f7hwt4GBi//ED1zm5mTemuS4wF3JAnHZiBfqQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Instagram ads with different CTA buttons.</figcaption></figure>
<h3>Get access to even more features</h3>
<ul>
<li>Verification options — get a blue checkmark to appear on your Instagram profile page, great for content creators.</li>
<li>Branded partner accounts that can post on your behalf — give business partners permission to turn your content into an ad.</li>
<li>Boosted posts — access a type of Instagram advertising, pay money to show an existing post to people who don’t follow you.</li>
</ul>
<h2>How to create an Instagram business account</h2>
<p>To start using an Instagram business account, you can either <strong>convert your existing personal profile</strong> to a business account or <strong>create a new separate business account</strong>.</p>
<h3>Converting your existing personal profile</h3>
<ol>
<li>Open your profile and tap Settings in the top right corner.</li>
<li>Account → Switch to Professional account.</li>
<li>Select a category for your business and provide the information required.</li>
</ol>
<h3>Creating a new separate business account</h3>
<ol>
<li>Create a new Instagram account.</li>
<li>Choose a username, password and provide your contact details.</li>
<li>Open your profile and go to Settings in the upper right corner.</li>
<li>Account → Switch to Professional account.</li>
<li>Select a category for your business and provide the information required.</li>
</ol>
<p>If you are stuck at any of the steps or need help, try following this <a href="https://help.instagram.com/502981923235522">detailed guide</a> on how to set up a business account.</p>
<h2>How to complete info for a business account</h2>
<p>When you’ve made a switch, make sure to fill out all the necessary info and complete your business profile. This will make your profile easy to navigate for potential customers, plus meet customers expectations from a business profile on Instagram. This includes:</p>
<ul>
<li>a business email address — if you have several emails, don’t add all of them, only include one;</li>
<li>physical location (if you have it) — add your city, a geotag or a map, if possible;</li>
<li>phone number — make sure to include the extension;</li>
<li>other contact information (if necessary) — messengers linked to your phone number or any other means of communication;</li>
<li>profile photo — add a logo or choose an image that best reflects your business;</li>
<li>your website address (if you have one).  — give people a quick access to your product catalog or a list of your services.</li>
</ul>
<h2>How to switch to and from your Business Account on Instagram</h2>
<p>You can always switch to and from a personal account to a business account. Keep in mind that each time you switch back to a personal account, your insights data on Instagram will be erased.</p>
<p>Go to <strong>Settings</strong> in the upper right corner → Switch to Professional account → Switch to business account.</p>
<figure><div><img src="/cms/static/blog/6352a2b5fdaea1c122bb13f7_instagram-business-account-small.gif" loading="lazy" alt="" height="938" width="1848" placeholder="blur"></div><figcaption>Switching to a business account on a computer.</figcaption></figure>
<p>To switch back to a Personal account simply go back to <strong>Settings</strong> → <strong>Account</strong> → <strong>Switch Account Type → Switch to Personal Account.</strong> There is no limit on how many times you can switch to and back from a Business account.</p>
<p>Now that you have a business account you can start experimenting with marketing activities. First, decide on your marketing strategy. If you’re going to run ads, then you’ll need to connect your Facebook Page first as it’s required by Meta. Check out our <a href="https://chatfuel.com/blog/how-to-run-ads-on-instagram">Instagram advertising guide</a>, if you need help.</p>
<p>You’ll also need to decide if you’re going to hire a social media manager to do the marketing for you. If you run a small business or you don’t have the resources for hiring a manager, you can start doing it yourself.</p>
<h2>Explore business account features</h2>
<p>After you’ve successfully set up a business account, start exploring what opportunities it unlocks. You can use Instagram shops to sell in-app, <a href="https://chatfuel.com/blog/instagram-polls-guide">polls and stories</a> to raise engagement. When you are ready to scale and automate most of your business Instagram activities, we at <a href="https://chatfuel.com">Chatfuel</a> we’ll be thrilled to help.</p>
<p>‍</p>

A step-by-step tutorial on how to create an Instagram business account.

How to create an Instagram Business Account in 2022

Features

<h2>What do chatbots mean for business?</h2>
<p>A chatbot is a software built to respond to messages. It can be set to reply to common questions, respond based on specific keywords users type or utilize AI to adapt its answers to a particular situation.</p>
<p>Using chatbots helps businesses scale more smoothly without worrying about customer support overloads or missing new leads due to growing activity. They are mostly used for: boosting sales and increasing conversion, improving customer service and loyalty, generating and nurturing leads.</p>
<p>The most common channels for chatbots use are:</p>
<ul>
<li>SMS texts;</li>
<li>website chat windows;</li>
<li>social media platforms.</li>
</ul>
<p>In this article I’ll focus on social media chatbots.</p>
<h2>What main problems do chatbots solve?</h2>
<h3>In marketing</h3>
<p>Marketers use chatbots to:</p>
<ul>
<li>boost sales;</li>
<li>drive repeat sales;</li>
<li>improve ads performance;</li>
<li>increase engagement in socials and more.</li>
</ul>
<p>For example, a chatbot that sends a promocode to prospects after they leave their e-mail generates you leads and helps increase sales. A bot that responds to every new comment under your posts increases engagement rate. And a chatbot for ads guides new customers through a sales funnel after they click an ad.</p>
<h3>In sales</h3>
<p>Chatbots for sales are used for:</p>
<ul>
<li>lead generation;</li>
<li>lead qualification;</li>
<li>booking meetings;</li>
<li>making sales inside the bot.</li>
</ul>
<p>For instance, a survey chatbot helps get customer contacts and filter them out into smaller segments. A bot link you can send to customers will let them book a meeting with you right in their socials. You can also design a chatbot to act as a store to let customers buy from you without leaving their favorite social media site.</p>
<h3>In customer support</h3>
<p>Customer support specialists use chatbots to:</p>
<ul>
<li>answer frequently asked questions;</li>
<li>keep track of new comments;</li>
<li>gather customer feedback;</li>
<li>improve customer happiness.</li>
</ul>
<p>For example, a chatbot that shows customers FAQ buttons lets them solve their problem faster and frees up time to handle more pressing tickets. A bot set to react to new comments in socials keeps track of any incoming requests and won’t keep any customers waiting. Finally, using a chatbot to run surveys and collect feedback increases customer loyalty and keeps you informed on issues that need improvement.</p>
<h2>How to build a chatbot?</h2>
<p>Building a chatbot consists of 4 main steps: setting a goal, creating a conversation logic, building the bot, monitoring statistics.</p>
<h3>Define your goal</h3>
<p>There are many things chatbots can do, but it’s always best to start with a single idea. Try to find an area of your business that needs help the most and put your effort there. Or take the opposite approach and try to improve an area you’re doing really well in to see how much you can scale it. Just remember to focus on one thing first.</p>
<p>Take a look at the list below. Does anything resonate with you? Does your business struggles or needs growth in some of these areas? If so, pick a goal that you feel fits your business the most.</p>
<ul>
<li>finding customers (lead generation);</li>
<li>getting better leads (lead qualification);</li>
<li>paid customer acquisition (running ads);</li>
<li>increasing customer loyalty (product recommendation).</li>
</ul>
<h3>Create a conversation logic</h3>
<p>After you set a goal you need to create a general conversation logic of how the interaction between your bot and customers will go. This logic will differ depending on the goal you chose. For example if you chose to get more customers the logic will focus on collecting contacts during the conversation or if you chose to increase customer loyalty you’ll focus more on giving special offers or discounts.</p>
<p>Creating any conversation logic follows the same principle. First, think through the steps your customers will go through during the conversation. How will the beginning of the conversation look like? How does it go from there? What happens at the end of the conversation? Write down these steps on the piece of paper or use a Google Sheet.</p>
<h3>Make a bot yourself or hire professionals</h3>
<p>The first step in making a chatbot is choosing a bot building platform. There are several main criteria you need to consider: ease of use, supported platforms, features and pricing. Check out my <a href="https://chatfuel.com/blog/chatbot-platforms-customer-service">chatbot platform comparison guide</a> to learn more.</p>
<p>Most of the platforms let you create a chatbot with no-code builders. If you ever installed software on your computer or set up Facebook business page then you’ll be able to build a chatbot yourself. Sign up for a bot building platform and start adding conversational blocks to your bot’s logic, connect your socials and activate your bot.</p>
<p>If creating a bot sounds difficult or you already tried building one and felt overwhelmed you can get professional bot builders to do it for you. Chatfuel has a dedicated team of bot builders that help customers to: define goals, create conversation logic, build a bot itself and get the most from chatbots for each individual case.</p>
<h3>Monitor and course correct</h3>
<p>After you activate your bot, focus on analyzing stats and making necessary adjustments based on that data. Look for anomalies in the numbers. Are there any parts of the conversation where the numbers notably drop? What buttons get clicked the most? How many people get to the end of the conversation?</p>
<p>Find such blind spots and figure out how to deal with them. Then, make adjustments and keep monitoring the incoming data.</p>
<h2>How you can use a chatbot</h2>
<p>Below are some main examples on how to use chatbots. Every feature in this list, except Workspaces is available in any Chatfuel subscription plan. Keep in mind that this list includes selected features and there are more functionalities available to Chatfuel users.</p>
<h3>Answer FAQs</h3>
<p>Answering frequent questions is the most common use for chatbots. Having a list of buttons on your page helps people solve their problem on their own. You can add up to 6 buttons that can lead to various blocks: text, media, product gallery, collecting contacts, booking a meeting and more.</p>
<p>FAQ buttons also affect how many visitors contact your business. Some people might struggle to formulate their question or hesitate to start a conversation, so they never message you. FAQs are shown to people before they type any message, so having them in place helps customers make a decision to contact you easier.</p>
<figure><img alt="vivaldi_IgHBtx9uq2.png" src="/cms/static/blog/632c1e7c6c7ca547945cd6bc_daf5cc5750ad964f2976026d8bb134ea9dae06c56f9f6c49373202408c038458974c593e8e8d08d5660fe6d9b80b5821ad7bd1796cc0d1e2fd900be19503c9308ac8f0f37583096a34e8cbae777f75836558772781b3c8c16ff66488ed6f9e0670dd0458.png" height="908" width="1481" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAIklEQVR4nGMQEZXQ0tJubGhISU5m+Pvnd0pyclVVVWNDAwBxGgp5czzFlgAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>A chatbot with FAQ buttons for an e-commerce store. It gathers the necessary information from the client before connecting them to a live chat operator.</figcaption></figure>
<h3>Reply to comments</h3>
<p>Chatbots can handle your Facebook or Instagram comments. Some popular uses include: tracking all incoming comments, giving instant responses to new comments, sending after hours notifications, offering promo codes in response to specific hashtags and more.</p>
<p>You can set up autoreplies to one or multiple posts, to all comments or the ones containing particular words, phrases or hashtags. The bot can give both public and private replies and respond after a certain time since the new comment.</p>
<figure><img alt="vivaldi_2VnOmZ4myt.png" src="/cms/static/blog/632c1e7c6f20784215da4cb4_9098ae7d77d7b32e1f31d693190f69cda09642531367fa5de076c880939de5c119bee43c1ba6582b39b0dc9f9bb7cdbaa532bcef91501943600b2baf27d5ebab43c18176825a72697af2daffa7781b3fb136afb013d5ec27597375ca72d91c00ef72dbcd.png" height="867" width="1497" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGMQEpWMjIw9cODA0SNHGDasX9/b09PX2/fm9WsAmOQN+8XdLO0AAAAASUVORK5CYII=" placeholder="blur"><figcaption>This chatbot replies to the specific set of words in the post. After a little delay it sends a public and a private reply with a link to a store.</figcaption></figure>
<h3>Sell via Facebook Shops</h3>
<p>A Facebook Shop is an online storefront where people can explore and buy your products inside Facebook. A Shop connected to a bot lets you instantly respond to questions about products. Set up answers for specific products or all products in your store. Give a blanket response or add keywords to let your bot reply to certain words or phrases.</p>
<figure><img alt="vivaldi_6FMS4Dv8e4.png" src="/cms/static/blog/632c1e7ce32312f861f0ea06_5068c41f3b7c350d85f82f78096a709a21ea8a9712de04c4b7902913fda31b3fec0f39a7be3428a72f769880fe83474f5f44ccbc3c056ae413a72c35d7235d59633a853df28cfdef12975ca4754cddd7b36c9f972391185a21fa2b6fe7d61a8f5b0cc4c6.png" height="667" width="1590" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAJUlEQVR4nAEaAOX/AA8VHqmpq87NzdDO0ADZ2NbW1tXX19fn5ubBlhFWhQw62wAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>A Facebook Shops chatbot that automatically responds to allergy-related questions. In all other cases it hands over the conversation to a manager.</figcaption></figure>
<h3>Improve your ads</h3>
<p>Connecting Facebook or Instagram ads with a chatbot helps warm up customers before they decide to go to your store. Add information about your product and let customers get familiar with your offering without leaving the platform they trust. You can also ask hesitant buyers to leave their contacts, giving you new leads.</p>
<figure><img alt="Loom_qX1E3fpyV2.png" src="/cms/static/blog/632c1e7c769f0cbaf4cda9cb_92bcb8c1802f226588f1ee6191d726c4c5767c95882a8b6b78e8407c226d1ec6897e24e68ef143026d413c3a5c831843995b341411629e9183544090f53a9dcae9b4538b67ba427a64c797a4c8e8663724db55bdaf168b19d673903fe907f41e5170c5c9.png" height="773" width="1298" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGNQUdNevWbDscP7utpqGPYdPn7kxNmejupAb10Aq0ENSUa+xgsAAAAASUVORK5CYII=" placeholder="blur"><figcaption>A birthday gift ad connected to a chatbot. After clicking the ad people can get more info inside Messenger before going to your website.</figcaption></figure>
<h2>More Chatfuel features</h2>
<h3>Templates</h3>
<p>Templates offer a quick and easy entry into chatbots. They allow business owners to chose between pre-made templates divided by industry and use case. Pick your niche and template, then change the data inside, no need to worry about building a conversation logic from scratch. New templates are added regularly and be sure to tell us if you don’t find the one you’re looking for.</p>
<p>Explore our templates catalog <a href="https://chatfuel.com/templates">here</a>.</p>
<figure><img alt="vivaldi_99u9TSuze0.png" src="/cms/static/blog/632c1e7c7aaed27625b5fd6b_c37610e7663f168820bfa08c4bb794d08bee12dbdef6960d0f8115ce4ce320b93076a3019b8add6e50f94a5b7988350a0db3f7b7891d433c3e5a9d6b7780e2e0b2aedd7b9c265a5fb1aab587c13d1d19df02044d965ab24837620c847b4b6d1308611845.png" height="1080" width="1903" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGNgEDBS0fVSFTVlYjBk8PSf+v/3nv93XxUlzgcAUHUJm31DLYYAAAAASUVORK5CYII=" placeholder="blur"><figcaption><a href="https://chatfuel.com/templates" target="_blank">source</a></figcaption></figure>
<h3>Workspaces</h3>
<p>Workspaces is a feature aimed at agencies, it’s only included in the Enterprise plan. It lets you organize multiple bots into groups and then pay for an entire group instead of paying for each single bot. This simplifies billing management and helps to put your money where it needs to go.</p>
<figure><img alt="List View.png" src="/cms/static/blog/632c1e7d2c8ac08d351546cd_bcbce0b6f5e23fe8488399479bbe937d4eb51e24c7c3bcb5cc4eaf88463d0289d8af1ad2108921b0c5fd27257a9df513c493bf1c680e092e623218c835c2aebbe8a6c9d9a3dbae4c2acddbb43aba01e603eac1aa8cf05ee79e6d5649aa719d787cbb183c.png" height="1678" width="2400" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/AJaYm+rr7tbY3D1FTQAkJijP0tO0trinqa0AWVxf19jZ8O/w7u7xu3MYI6B0LZ8AAAAASUVORK5CYII=" placeholder="blur"></figure>
<h3>Strong support</h3>
<p>Chatfuel has a friendly team of dedicated experts available 24/7. They are bot building experts who always focus on solving every individual case. So expect a mom-and-pop shop level of service.</p>
<figure><img alt="support-team.png" src="/cms/static/blog/632c1e7e26040b5123004232_e11b757d1410cbe4a6327e8428c904ca2386e2597a896e0af60a2491230f1bb4331a2f9fe4bc3010936c08c31cef49ab51db69e869a9c9a43dcaa294b27479fd7e36e1ca16fa5d2a6b972c4fafddcf82ddad020825564e1304fa23c96ca298725f79a4e6.png" height="914" width="1907" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAI0lEQVR4nGNwsDSd0tTy//eL3RsnMAgJCXVWV5amx3GwMQAAmLgKInVwDsUAAAAASUVORK5CYII=" placeholder="blur"></figure>
<h2>Examples of how real businesses use chatbots</h2>
<h3>For marketing</h3>
<p>Example 1. CodEye, a media company used a chatbot to address the effectiveness of their ads. Their bot redirected people to their app by showing teasers for top news stories. Their acquisition cost went down by 200% and app installs <a href="https://chatfuel.com/blog/media-company-194-roi-with-chatbot">grew by 40% per month</a>.</p>
<p>Example 2. An e-commerce retailer struggled to find and attract their audience. They used a bot to collect replies from customers who clicked their ads and then used this info to improve their ad targeting. As a result their yearly average return on ad spend <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">(ROAS) result was 999%</a> and a repeated sales rate went up by 30%.</p>
<h3>For sales</h3>
<p>Example 1. Nissan ran a bot that first asked prospects questions about the kind of car they wanted. Then it measured their buying intent and sent out “high priority” contacts to a dealership. This helped them make <a href="https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot">$380,000 in a month</a> and improved their organic sales 10 times.</p>
<p>Example 2. Beauty Player struggled to fulfill orders in time and lost leads because they couldn’t be there 24/7. By using a chatbot they <a href="https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot">increased their monthly sales by 40%</a> ($250,000) and reduced the conversion cost by 50%.</p>
<h3>For customer support</h3>
<p>Example 1. HelloFresh built a bot to automatically check on new activity on their Facebook Page. It then replied to users and answered common questions. Their <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">response time dropped by 76%</a>.</p>
<p>Example 2. A startup created a Messenger chatbot for hotels so they could keep up with competitors like Airbnb. Their first six hotels <a href="https://chatfuel.com/blog/messenger-chatbot-to-help-hotels-through-covid-19">saved 140+ hours of time</a>.</p>
<h2>Enterprise plan benefits</h2>
<p><strong>Custom pricing</strong> — pay based on your business needs. <br>
<strong>Workspaces</strong> — organize multiple bots into groups to optimize spending. <br>
<strong>White labeling</strong> — keep clients within your ecosystem without any mentions of Chatfuel. <br>
<strong>Bot building team</strong> — explain your vision for your bot to our experts and they’ll do the building. <br>
<strong>Dedicated account manager</strong> — address your concerns and make sure your needs are met. <br>
<strong>Priority support</strong> — resolve any issues with your bot as soon as they arrive.</p>
<p>Ready to try? Sign up for <a href="https://dashboard.chatfuel.com/sign-up">a free trial</a> to start with bot building, or <a href="https://chatfuel.com/redirector?target=request_a_demo">book a meeting</a> with us, if you need help setting up a bot.</p>

Chatbots for business are used in marketing, for customer support and in sales. Learn how they work and how you can make one.

Why a social media chatbot can help any business

Industries

Engagement

Facebook

Instagram

<p>Social media is the second lead generation channel in real estate. It brings <a href="https://theclose.com/agent-survey-2021">44%</a> of new leads and only falls behind referrals in #1 place with 82%. Since most real estate work is done offline, keeping socials active comes with a bit of a challenge. Below are 5 ideas for social media put together with real estate in mind.</p>
<h2>Showcase local businesses</h2>
<p><a href="https://www.instagram.com/brokergayane">Gayane</a> is “Denver’s Most Charismatic Real Estate Agent”. She mostly posts listings, expert advice, home constructions videos and more. Another thing Gayane does are ‘local business review’ stories and videos. Such posts not only make her relatable, they also raise her credibility as a real estate expert in her area.</p>
<figure><img src="/cms/static/blog/62d571438e8975c9fe0b325e_gayane_ig.png" loading="lazy" alt="" height="906" width="1605" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGOoiA/m4OY0sHb9/fMHQ2GolyADg6uz6/+/fwFtAQnKjoSoMQAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Gayane showing Denver local spots in stories and posts</figcaption></figure>
<p>A story and a video example from Gayane’s Instagram</p>
<p>To adapt this idea to your business:</p>
<ol>
<li>Think of both popular and lesser known coffee shops or restaurants in the area of your listings.</li>
<li>Pick a place you want to showcase.</li>
<li>Make a short video or a story about the spot you picked.</li>
</ol>
<p>Remember, these reviews are a way to gain some social proof and show that you’re relatable. So, don’t overthink it. Talk about the food and service, the location and neighborhood the way you’d tell it to a friend. Reassure homebuyers (<a href="https://fitsmallbusiness.com/real-estate-statistics">40%</a> end up regretting location choice) that the location they’re picking is a good one by showing the neighborhood yourself.</p>
<h2>Ask what your audience thinks</h2>
<p>An active discussion in comments improves your engagement rate and shows Facebook algorithms that people are interested in your content. Look at how <a href="https://www.facebook.com/Etsy">Etsy</a>, an e-commerce platform, uses questions to encourage people to comment.</p>
<figure><img src="/cms/static/blog/62d571cfc006b7aba36cc580_vivaldi_nPygaxxsV5.png" loading="lazy" alt="" height="651" width="684" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AIGLh87X19/g4Nvb2wAAJCYAExIXHiBbW1wAAB4dAB0dGjY2YGxsAMLY2dzt7er09ubs7EGJGASxVsNUAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>A simple <a href="https://www.facebook.com/Etsy/posts/pfbid02fT9xXvEjkk1F5VoRvk9jbgDpn8wc7aLB7xsqxX42ZU214ruBM4XEjSRqccJT82ERl" target="_blank">question post</a> that generated almost 300 comments</figcaption></figure>
<p>To start using this idea, come up with a list of questions related to real estate. Here are some examples to get you started:</p>
<ol>
<li>Home renovation: Which cabinet style do you prefer? Which exterior style do you prefer? What kind of kitchen do you look for?</li>
<li>Home buying: How much does an average home sell for? What common mistakes first-time homebuyers make? Can you buy a home with a bad credit score?</li>
<li>Asking opinions: What state is the most popular among homebuyers? Is it worth buying a fixer-upper? How many rooms do you look for in a house?</li>
</ol>
<p>Use and expand on these examples and if you get stuck, don’t hesitate to google some more. You can go one step further and set up automated lead generation from the comments you receive.</p>
<h3>Generate leads from comments</h3>
<p>Automated lead generation is when a preconfigured bot responds to comments instead of you. Don’t worry, this is a bot compliant to Facebook rules. Here’s how it works, you sign up with <a href="https://chatfuel.com">Chatfuel</a>, connect your Facebook or Instagram page and create a conversation logic. You then connect a single or multiple posts to this logic and set automation live.</p>
<p>To generate leads from comments, use Comments Autoreply functionality. It lets you leave a public or a private reply to a new comment. Go to Flow Builder and choose Comments Autoreply, select your posts and add your response.</p>
<p>The response can be a simple message saying ‘Thanks, we appreciate your comment! Do you want to learn more about our products? ’ with a button to your website under it. Or the logic can be more complex. For example, a survey with multiple questions where the results and contact data are automatically sent to your email address.</p>
<p>Sign up with <a href="https://chatfuel.com">Chatfuel</a> to try lead generation from comments yourself.</p>
<h2>Share your expertise</h2>
<p>Educational posts address questions and concerns of your followers. These include obvious ones and the ones that your audience is not aware of. <a href="https://www.facebook.com/Zillow">Zillow</a> has a good example of a short, informative post.</p>
<figure><img src="/cms/static/blog/62d572276c52376fea0bf4e8_vivaldi_Viu8H65Kxg.png" loading="lazy" alt="" height="803" width="679" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAALklEQVR4nGNY/+7/kf//D/37z8Ag08egN59BoAnMUp3OwFrDwBB7kiHqOEP4EQB2kQ9w/hUAigAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Zillow <a href="https://www.facebook.com/Zillow/photos/a.344233548593/10160960164808594" target="_blank">explaining</a> how to sell a house for more profit</figcaption></figure>
<p>Don’t be afraid to experiment with the format of such posts: long or short, images or videos, expert opinion or industry news (more on this later). Here are some things you can talk about:</p>
<ul>
<li>Finance: mortgage, lender, market prices;</li>
<li>Home improvement: planning, renovating, furnishing;</li>
<li>Rules and regulations: legal, pre-approval, income and employment.</li>
</ul>
<p>Come up with a few ideas for any of these topics. Get into homebuyers shoes and think of some of their questions and concerns, then address those with an educational post. If you’re low on creativity, check out this list of <a href="https://criterium-lalancette-dudka.com/wp/wp-content/uploads/2019/11/100-Questions.pdf">100 before-you-buy questions</a>.</p>
<h2>Post industry updates</h2>
<p>New Mexico realtor <a href="https://www.instagram.com/elinevarez_">Eli Nevarez</a> shows a good example on how to keep your audience well informed. Keeping up with the industry news highlights your expertise on the market and awareness of the trends.</p>
<figure><img src="/cms/static/blog/62d5724fe463d2935627e8fd_vivaldi_tlmmYxCyRm.png" loading="lazy" alt="" height="597" width="673" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AGpgWWpeUd7d3vn6+gBdTU5yVkXc3+Ds6+sAQkBFLy403N7g9PPyAAwRHQAFGebn6P///8vEG/rPjqVTAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Eli <a href="https://www.instagram.com/p/CdrIdv2F807/" target="_blank">explaining</a> a recent change in First Time Home Buyers program</figcaption></figure>
<p>Such posts are very similar to educational ones, except they focus more on:</p>
<ul>
<li>Industry news;</li>
<li>Market updates;</li>
<li>Changes in regulation;</li>
<li>Changes in mortgage programs.</li>
</ul>
<p>If you’re looking for some solid sources for industry news, check out: <a href="https://www.realtor.com/news">realtor.com</a>, <a href="http://www.inman.com">inman.com</a> or <a href="https://www.housingwire.com/newsletter">housingwire newsletter</a>.</p>
<h2>Add testimonials</h2>
<p>In real estate, public opinion matters, with as much as <a href="https://www.outboundengine.com/blog/real-estate-marketing-benchmarks-report-is-here">43%</a> of real estate agents investing their extra marketing budget in referrals. To build up your reputation, include posts with the sales you close and show former homebuyers become now homeowners. For example, look at <a href="https://www.instagram.com/biancamorrison_realtor">Bianca Morrison</a> from Chicago, who includes videos with happy clients in their new home after closing.</p>
<figure><img src="/cms/static/blog/62d572711a439b30b7d244a7_vivaldi_vT3u6KRkUy.png" loading="lazy" alt="" height="595" width="669" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AKqVf6qdkN/f3/n5+wBrXlVsY1vj4uLx8fEAGAAASjUz4uLj9fX0AEEcAHBAH/Ht7P///xZMHiTzsAhwAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Clients <a href="https://www.instagram.com/p/CZfFA2kq0EJ/" target="_blank">celebrating</a> their home purchase with Bianca</figcaption></figure>
<p>Take several photos or make a video after closing the home, make sure to include your clients, interior and exterior of the home itself. For the description, provide details about: your clients’ story, how and why they chose that property, how your services helped them.</p>
<h2>Do more with your leads</h2>
<p>Applying these ideas should bring you more leads. Why not put qualifying and nurturing them on autopilot? With Chatfuel you can automate up to 98% of requests: responses to FAQs, replies to comments, booking appointments and calls. All done right in Messenger chat or Instagram DMs. Try <a href="https://chatfuel.com">Chatfuel</a> yourself, first 50 chats are free.</p>

Raise credibility, gain social proof, get more comments and generate more leads with these 5 social media ideas for real estate

Top 5 social media ideas for real estate

Explore leading chatbot platforms for customer service. Compare bot builders for websites and socials by their features and pricing.

Top 7 chatbot platforms for customer service in 2022

E-commerce

Edtech

Healthcare

Marketing

<p>Newsletters are one of the most effective ways to deliver value to your clients. While emails still remain a tried and tested formula for sending newsletters, their effectiveness falls behind modern messengers like Snapchat, Messenger or WhatsApp.</p>
<p>A marketing industry giant HubSpot <a href="https://blog.hubspot.com/marketing/facebook-messenger-marketing-experiments">ran an experiment</a> to compare email and Messenger newsletters effectiveness. While email newsletters still delivered a decent open rate of 30% and a click rate of 2.1% they vastly underperformed Messenger newsletters with 80% and 13% respectively. That’s more than 600% higher engagement compared to email.</p>
<figure><img alt="table.png" src="/cms/static/blog/62861689ca8f1120c4325a58_fd1072cf0963cce3c22ba87206ccbd989dd41687cde155be3e20afa23d1f994eca57cd6012472b4645c54bd48565d348f0f6a21679321d5c42b23b7088f52b8e96cb8e2df40d7fe572247ebef869eff5b32e878a376a2ef278a44f24e61d999d6d852aa8.png" height="417" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGP4/++vHQODjpoQw5waACa9BLV0OBkfAAAAAElFTkSuQmCC" placeholder="blur"></figure>
<p>Moreover, Messenger newsletters are new. So new, that most Facebook businesses don’t know they exist. This gives you a chance to truly stand out and be among the first to unlock their untapped potential.</p>
<p>In this guide you’ll learn how Messenger newsletters work, how they are different from email newsletters and how to create your first Messenger newsletter campaign.</p>
<h2>What is a Messenger newsletter</h2>
<p>Messenger newsletter (officially ‘Recurring notifications’) is a brand new feature released in 2022 for Facebook Pages. It lets you create daily, weekly or monthly newsletter campaigns and send them out to subscribers right in Messenger chat. This newsletter can contain: product updates, special offers, news or any kind of promotional messages, unless they don’t violate Facebook guidelines.</p>
<p>Any Facebook Business Page can use Messenger newsletters. But to access this feature, you’ll need to <a href="https://https:://chatfuel.com">sign up for Chatfuel</a>. It’s a no-code tool that lets any business automate day-to-day their routine tasks, like replying to common customer question. In this case you’ll need it to create and send out Messenger newsletters.</p>
<h2>How is Messenger newsletter different from email</h2>
<p>Unlike emails, your whole communication with each customer is in one place — a Messenger chat. So if a subscriber wants to ask a question about what they’ve just read or contact you for help, they’ll just type in a message right there.</p>
<p>A Messenger newsletter offers a more concise, but interactive experience. An email typically has a longer format with title photos, headers, paragraphs and in most cases ends with a CTA (Call-To-Action) button. Due to Facebook guidelines, you are limited to one message per newsletter only, but don’t worry, you can still create eye-catching newsletters with multiple pictures, buttons and more.</p>
<p>Your newsletter is also spared of certain email quirks:</p>
<ul>
<li>it won’t get into spam folder;</li>
<li>it will avoid delivery issues;</li>
<li>it will appear as intended on multiple devices.</li>
</ul>
<p>Let’s look at an example. Lets say 1,000 people already receive a weekly email newsletter from your swimsuit store. They read about new arrivals, special offers and then click your CTA and go to your website. With a Messenger newsletter you can use galleries to make the same experience more interactive. Galleries work similar to Instagram posts, where your visitors can swipe through up to 10 cards. Each card has a picture itself, a description and a button. It makes it so much easier for a person to explore each card and decide which one they want to buy.</p>
<figure><img alt="NTN galleries.gif" src="/cms/static/blog/6286168a5e0b73baf81cf959_32c69911aa63afa49ed4fb1b8bb2875fca268210a82c07cccf4dc24ba2f656fc3a53bbafc034416a3e070e421b410c77124600f91e019e359eae96cefa9ff787765965e03b12d33a3294d6a4a292255a8d88a3d45e6f606077b483bd6c1ce343771a7866.gif" height="942" width="1514" placeholder="blur"><figcaption>A newsletter with latest blog posts to build brand loyalty</figcaption></figure>
<h2>Who can benefit from a Messenger newsletter</h2>
<p>Any business that offers services or sells something via a Facebook Page. Some examples:</p>
<ul>
<li>Creators;</li>
<li>Educators;</li>
<li>Online retailers;</li>
<li>Entertainment;</li>
<li>Health & Beauty;</li>
<li>Restaurants.</li>
</ul>
<h2>How to send a Messenger newsletter</h2>
<p>First, get your letter ready. Creating a Messenger newsletter follows the same steps as a regular email newsletter: figure out a goal, gather content and design a template. Next, you’ll need to subscribe a visitor or a client to your newsletter. You can subscribe anybody who messaged your Facebook Page or left a comment by sending them a special message with a subscription button. After they subscribe, you will be able to create campaigns and send daily, weekly or monthly messages.</p>
<p>There is only one rule you need to keep in mind. You need to subscribe a person to your newsletter within 24 hours after their last message.</p>
<h3>Subscribe your readers</h3>
<p>First, you’ll need to <a href="https://dashboard.chatfuel.com/sign-in">register at Chatfuel</a>, it’s a tool that lets you create newsletter campaigns for Messenger. After you do the initial setup, go ahead and create one or several Flows. A Flow is a conversation logic that is automatically triggered when a user sends a message. It is activated when a user interacts with your page by sending a direct message, leaving a comment under one of your posts, etc. Remember those pop-up chat windows that offer answers to common questions, as if you are talking to an agent? Flows are what’s going on under-the-hood.</p>
<p>Next, you need to add a special subscription message. You can add it anywhere you want, but in general the end of the Flow makes the most sense. After you do, your users will be able to subscribe by clicking a button and you can start crafting your first newsletter.</p>
<figure><img alt="NTN notify button.gif" src="/cms/static/blog/6286168ad3e2e8b016adb12c_7b67baf69ea00ab56e4d11fc6c38b05ddc36c3e52a6b57601b819a803e0e589af127014d151e17311d4635325d44577e14e979a0261e2327c8fec9c18b08aff2321c508510175d2d4532f21f3aabceaed6ecee1e3b11c8ce1a85cbd56c92debe6b8ac935.gif" height="940" width="1336" placeholder="blur"><figcaption>Visitors receive a subscription request</figcaption></figure>
<h3>Send your newsletter</h3>
<p>Creating newsletter campaigns is done in the separate Reengage tab that works the same way as any email automation platform. First you choose details of your campaign: date and time, topic, segments of your audience. Next, you add your content. Try to experiment with adding photos, using galleries, buttons and spicing it up with emojis. After you’re done editing, enable your newsletter campaign.</p>
<h2>Create your own Messenger newsletter</h2>
<p>Messenger newsletters are available to all <a href="https://chatfuel.com">Chatfuel</a> users. Try following this guide and create your own newsletter campaign. You can see how it works on your own Facebook Page. First 50 chats are free which is enough for you to get familiar with Chatfuel, try newsletters and other available features.</p>
<p>Newsletters is just one of many features available for Facebook automation. If you enjoyed reading this guide and want learn more about automation, see how you can <a href="https://chatfuel.com/blog/attract-customers-facebook-faqs">use FAQ buttons to attract more customers</a>.</p>

Do you want to get 600% higher engagement compared to email? Then, read about the new Facebook feature—a newsletter right in Messenger.

How to create a newsletter in Facebook Messenger

<p>Attracting customers is one of the main parts of any business. For tech companies the market is even more competitive when you add other international players in global markets. Luckily, acquiring new customers with lead generation strategies is something any business owner can learn.</p>
<h2>What is a lead generation strategy?</h2>
<p>Your relationship with any customer always starts the same. You need to find people who are potentially interested in what you’re selling. In marketing, this process is called lead generation. You guide your clients through the marketing funnel to eventually sell them your products. For many businesses creating a simple website and asking customers for their email via a form might work just fine. But to truly scale up your business you need to become flexible and try different effective lead generation strategies.</p>
<figure><img src="/cms/static/blog/62567388744ac017e634f0f9_term lead generation strategy.png" loading="lazy" alt="What is a lead generation strategy" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOYU7spwrT2zrU7f/7+ZrAL6GZgDf76+dOvnz8BvVMPj9jdOq0AAAAASUVORK5CYII=" placeholder="blur"></figure>
<p>Such strategies include building landing pages for your website, republishing your content elsewhere, hosting online events and many more. Trying out and testing different strategies is a must for any business owner. Below are 3 lead generation strategies that will help you get more leads. They’ll also show you ways to better qualify your leads and attract customers who are more likely to buy.</p>
<h2>Building landing pages</h2>
<p>Most social media ads or marketing emails want you to click a link. And most of the time this link leads to a landing page. Businesses create such pages on their website with a specific goal in mind: advertising campaign, test-marketing or something else.</p>
<p>Landing pages differ from regular web pages in one key element, they all have the same goal — to lead your visitors to a call-to-action or a CTA. Simply, to make them do a certain action. A common example is to include buttons like ‘Sign Up’ or ‘Try free’, or to provide a form to ask visitors for their contact info. A landing page takes someone who’s interested in your product and converts them to a potential customer.</p>
<p>The most common and effective way to use landing pages is to choose a CTA and then ask people to leave their contact info. It could be an email or a phone number, or both. This way, you can continue communication and cultivate their interest in your product.</p>
<h3>Works best for</h3>
<p>Software companies, e-commerce, B2B or a small to middle business owners. Most companies benefit from landing pages.</p>
<h2>Content syndication</h2>
<p>Content syndication is the process of reposting content from your website to third-party websites. You can republish anything: articles, video tutorials, blog posts and guest columns. But since Google doesn’t like duplicated content, you need to follow certain rules. Otherwise, your customers won’t see your content in search top results. So instead of duplicating the original, syndicated content refers to it, which helps you keep a healthy search engine optimization (SEO) score.</p>
<p>A simple way to try this strategy is to do a Google search for ‘‘originally published by” or “original post by”. Make sure you include the quotes as well. This will show articles from sites that often post syndicated content. Go through these results and find sites that might be interesting to your audience.</p>
<p>Another way is to start with an already established platform. A site like <a href="http://medium.com">Medium</a> already has a reader base and a higher authority compared to your website. Find someone who writes about similar things and ask them to republish your content or start your own column and do it yourself. Either way, make sure you refer to the original content in all of your reposts.</p>
<h3>Works best for</h3>
<p>Companies who already have their own blog and want to expand their audience, for example, <a href="https://zoom.us">Zoom</a>, <a href="https://www.dropbox.com">Dropbox</a> or <a href="https://chatfuel.com">Chatfuel</a>.</p>
<h2>Organizing webinars</h2>
<p>An online webinar lets you interact with potential clients, answer their questions and address their concerns. A casual atmosphere of a webinar doesn’t feel like a one-on-one interaction with a sales manager. This naturally builds an organic relationship and shows people they can trust you.</p>
<p>To prepare for a webinar, answer two questions: who and what. Answering the 'who' helps you choose a segment of your auditory. For example, decide whether you want to invite your current customers only or attract new leads via social media like Facebook. For the ‘what’ part, choose a format. Do some planning and prepare materials, if necessary. When you are ready, make an announcement on social media and host your webinar. Your main goal is to answer any questions or concerns your leads have and remove any doubts they got about becoming your client.</p>
<p>You can quickly test this strategy on social media without creating a website or any web forms. After you get your content ready, sign up with <a href="https://dashboard.chatfuel.com/sign-up">Chatfuel</a>. It’s a no-code automation platform for social media like Facebook and Instagram. In our case, we need it to gather leads from comments, so when people leave a comment to your webinar announcement post, your bot will react and collect emails or phone numbers automatically. Connect your page to Chatfuel, open Home tab and use Get Leads From Comments template. Change text information and tweak this template to your liking. Then, make your announcement post and enable automation. You’ll start receiving leads.</p>
<p>If the strategy works and you like the results, you can expand automation for webinars even more. Everything from start to finish: collecting leads, sending out invitations, providing a Zoom link to the webinar and exporting your leads to a Google Sheet. This frees up a lot of time for you to scale this strategy and even get more customers.</p>
<h3>Works best for</h3>
<p>Any size technology company can benefit from webinars. Tech giants like IBM use this strategy and offer customers valuable info to nurture their leads.</p>
<h2>Try, then scale</h2>
<p>There are plenty of other lead generation strategies. We recommend choosing one or two at a time, depending on your goals and the resources you can allocate. After you evaluate the results and feel comfortable, try to explore new strategies and scale up the ones that work.</p>

What is lead generation strategy? Read about best lead generation strategies for technology companies and choose one that fit your business

3 best lead generation strategies for technology companies

Customer support

<p>Persistent Menu is a powerful tool to engage users and help them navigate through your chatbot. Users always see this button in a chatbot so that you can benefit from this feature. This article will explain what Persistent Menu is, how it can help your business, and how to set it up in a couple of minutes.</p>
<h2>What is Persistent Menu</h2>
<p>Persistent Menu is a button in the bottom right-hand corner of the Messenger menu that users see as a burger or three horizontal lines. Persistent Menu helps users find what they are looking for with ease. It works as a restaurant menu — you give users a set of meals, and they choose what they want.</p>
<p>Adding a Persistent Menu can be challenging. You are to know codes and how to program, as you’ll have to put a special code in the right place and launch the program. For lots of businesses, it’s not an option.</p>
<p>It’s much easier with Chatfuel, a no-code visual chatbot builder. Just use the templates and customize them for your case. No programming and special knowledge are needed.</p>
<figure><img alt="How to set a navigational menu " src="/cms/static/blog/6253d53581a540be6c335312_b57cd6f2964277b9739824670c4aa62bb4752d16a5e71a402d33374db055c3265898c1b825e0c3325aae569fec4e91c8eed43f9af70ee2833533ffacd95c819a78f2e2ee35db8ee5b516c8c9a7499fe361e861071f7dbd75b5ddd12bf3f11cc18a36ed6f.png" height="887" width="1487" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AAEIFv///+Dg4O3s7QABCRj////c29zt7OzGORD6c0ZTjgAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>Where to find a Persistent Menu in a chatbot Flow</figcaption></figure>
<p>The main use of Persistent Menu — is a core navigational menu. So, let’s set it up.</p>
<h2>3 must-have buttons in your Messenger Main Menu</h2>
<p>You can add up to 3 buttons in a Persistent Menu, so narrow down what’re the most important actions for your user. You can set up what works for you, but, based on our clients’ use cases, the most useful buttons are:</p>
<ul>
<li>Restart the bot — so users can repeat their actions or choose other options they need. For example, they booked a table at a restaurant in a bot a month before, and now they want to order delivery from the same restaurant. So they can restart a bot and choose other buttons this time.</li>
<li>Unsubscribe — give users the ability to finish the conversation. <a href="https://blog.hubspot.com/marketing/why-consumers-subscribe-to-email">Hubspot proved</a> that 9% of email subscribers cancel their subscriptions because the content is no longer valuable. And as to chatbots — users start communication when they have a specific request. Of course, when the request is fulfilled, many users want to stop communication.</li>
<li>Any button useful for you and your clients. For example, a ‘Take Quiz’ button, if you want to offer clients to take a product recommendation quiz. A quiz helps to increase sales with the help of gamification. Users answer questions like ‘What’s your favorite animal? ’, ‘Which film you’d rather watch with your friend? ’. And the bot gives a recommendation, which T-shirt to order, depending on user preference. Users feel special, and you engage the customers to your shop more.</li>
</ul>
<figure><img alt="3 must-have buttons in your Messenger Main Menu" src="/cms/static/blog/6253d5354a18756e33459a00_658d724b3c07038c1ac682d196d6dc4298377857161affc2173de43fa6ced850792ee263fe2f1b10877815396ae90b09ab0d77ff7dee5a326a11076a753318b617dc627213e550edd50d12293417134f4c76e0c0153035b4a497052aa136fedeada7a567.png" height="577" width="830" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAALUlEQVR4nGOQl5cXERG9fuPm////GdavW7d+3br37969f/eO4ffv3/fv3YNwALjDGu6fNIA8AAAAAElFTkSuQmCC" placeholder="blur"><figcaption>A ready-made Persistent Menu in a Chatfuel builder</figcaption></figure>
<p>The menu title is limited to 30 characters. You can add emojis or leave the buttons with text only. Instead of text, you can add a link to any block or URL. Learn more about formats in our <a href="https://docs.chatfuel.com/en/articles/925465-media-assets">Help Center</a>.</p>
<h2>How to set a navigational menu</h2>
<p>Now you know, which buttons to add. Open <a href="https://dashboard.chatfuel.com">Chatfuel dashboard</a> to set up your navigational menu.</p>
<ol>
<li>Open the Flow tab and create a new Flow. Double click the canvas space, then Entry Points → Persistent Menu. Now it’s on your canvas.</li>
<li>Add 3 buttons. For example, restart the bot, unsubscribe, and any other button you want. Drag your button to the top — it’s the most important action for your business.</li>
<li>To enable your Persistent Menu, tap a toggle on the right top angle.</li>
</ol>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/DWovaAjFOOk" title="How to Use the Persistent Menu Entry Point in Chatfuel"></iframe></figure>
<p>Note that you can only have one Persistent Menu enabled in a chatbot.</p>
<h2>Localize the menu</h2>
<p>If your audience is multilingual, localize the navigational menu by clicking on the Localization button in Persistent Menu. After that choose a language, and set the names of the buttons in a chosen language.</p>
<p>Note that it won’t localize the whole chatbot, only three buttons in the Persistent Menu.</p>
<p>Read more about setting multiple languages in our <a href="https://docs.chatfuel.com/en/articles/2931038-multiple-languages">Help Center</a>.</p>
<h2>Disable user input</h2>
<p>If you want to collect user emails, but the user input is disabled, the users won’t be able to send you their emails. So make sure you don’t have such a goal. But the advantage of disabling the input is that users will be more likely to move through your flow from beginning to end. This is useful if you offer users to take a quiz — they’ll just press on buttons and stick to the flow.</p>
<p>To disable user input flip the switch on the top left corner.</p>
<p>Note that if you disable user input, it’ll be disabled for the whole chatbot, not only for the flow.</p>
<h2>Improve your automation today</h2>
<p>Persistent Menu allows businesses to navigate the users through the flows and concentrate them on the main business goal in a messenger. It’s time to make your own menu! Start creating a useful Persistent Menu in Chatfuel. Our user-friendly platform helps to do it in a couple of minutes. Just <a href="https://dashboard.chatfuel.com">sign up</a> and test your new menu on the first 50 conversations — it’s free.</p>

This article will explain what Persistent Menu is, how it can help your business, and how to set it up in a couple of minutes