Tacobot

Tacobot needed to find low-cost, high-quality leads for its customers. CJ Hutsenpiller, co-founder of Tacobot, stumbled upon automation by chance: while watching a Facebook video ad, he saw the host using a chatbot to talk to viewers who commented on the video.

Recognizing the potential of chatbots in lead generation, Hutsenpiller started using them for Tacobot’s customers.

Tacobot created a cheaper way to get higher-quality leads than the vendors: four pre-built lead generation chatbots for insurance and real estate businesses.

The life insurance quote generator works right in Facebook Messenger, and one click takes the user to a pre-filled web application. The home and auto insurance quote generator asks a few questions, pulls info from third-party sources, combines it with the user’s answers, and generates a quote.

The rent calculator asks how much the user pays for rent, converts it to an estimated mortgage payment, and shows matching houses in the user’s area. The home-value calculator gives prospective home sellers an estimate of their property’s value.

All the chatbots capture user information for each lead they chat with, so businesses can follow up personally. Tacobot also built its own automation that lets customers explore the chatbots and buy one right in the chat. The agency then customizes the chatbot for the customer’s business, launches it, and teaches the customer how to access it in Chatfuel.

Tacobot’s chatbots have become the tool of choice for local insurance and real estate businesses in 41 US states. Metrics vary by chatbot: $2-5 per high-quality insurance lead, less than $10 per high-intent real estate lead, and $0.10 per conversation.

Chatfuel is also cost-effective and easy to use, so both the Tacobot team and its customers can manage the automation.