MyDreamChat

Lasting mindset change and healing happen when we become conscious of unconscious patterns and triggers, which drive 95% of decision-making and behavior. Dream analysis is an effective tool for mental health.

To attract investors, Sansan Fibri, the founder of MyDreamChat, needed a minimum viable product (MVP) to validate market interest. Her first attempt, an expensive iOS app, proved unusable and not scalable. So Sansan pivoted to a chatbot: it was more affordable and scalable, and as a non-technical founder she could build it herself.

Sansan used to run lead quizzes that sent people to a waitlist on a landing page. With automation, she saw how to streamline the whole funnel with a Messenger chatbot: ad, quiz, landing page, and dream analysis.

She was sold when she learned she could use automated marketing to drive traffic, capture leads, retarget, and deliver value, so she turned to Chatfuel right away.

Sansan built the Messenger chatbot as an MVP for her separate app. She meant it as a temporary solution but decided to keep Chatfuel at the top of the funnel because of the results. In the first 5 months, the chatbot got 12K+ users with under $5K in marketing spend.

Users give the chatbot an 82% satisfaction rating in exit polls built into the chat after each analysis, and engagement is 3x higher in the first week. 30% of users share the chatbot, and 25% of Facebook Page likers share MyDreamChat ads, for a potential virality factor of 50%.

53% of users are highly likely to convert to an app download, and 33.5% are likely to become paid subscribers in the app.