Explore how Chatfuel automation helped Go Correct engage more students, provide customized tuition, and reduce operational costs.
Language-learning chatbot helps over 2,000 users practice English
on Messenger
Success story
users practice their English skills
2,000+
award for digital innovation in language teaching
human-like automated interactions
after launching Chatfuel chatbot
Sarah Bromley, the founder of Big Languages (Go Correct), determined that interacting with native speakers is crucial for language learning, but arranging can be challenging and costly.

Therefore, they submitted that a chatbot that mimics human behavior and provides free, on-demand interaction could significantly benefit language learners.
One chatbot handles teaching and support
COMPANY
Go Correct is an English learning platform founded in 2017 by a qualified teacher with over a decade of experience. English learners from more than 28 countries use the platform.
INDUSTRY
edTech
COUNTRY
England | United Kingdom
Challenge: interaction with real humans becomes difficult and expensive to arrange
Sarah first tested her product by manually sending messages on WhatsApp to her students. Sarah noticed that advanced language learners wanted to practice daily by writing a short text and receiving feedback from a native speaker.

While offering personalized one-on-one communication through this method, Sarah understood that automating the process would make things easier for everyone.

So, they decided to use automation to provide quick and easy access to snack-sized practice or instant answers available to the students at any time.
Goal: offer students personalized automated learning experience
Chatbots are effective tools for language learning because they automate communication on popular messaging apps like Facebook Messenger.

According to Sarah, delivering regular study or practice through a chatbot is ideal for enhancing language skills.

Additionally, users find trying out a new learning experience on a familiar app fun and exciting. They also mentioned that students are generally delighted by automation.

Sarah shared some student feedback with Chatfuel:
Results: 2,000 students practice their English skills using a Messenger bot
FEATURES USED
Sequences
This feature lets your chatbot send messages to user segments at specific intervals, like an email drip campaign. For instance, send a vocab lesson on day one, a quiz on day two, and a recipe later.
User attributes & Condition plugin
Your bot can ask users to pick a language they want to use or direct them based on their {{locale}} attribute using the Condition plugin for each language.
That way, you can reach and engage even more potential customers.
Blocks
A block is a message your bot sends to a user. Your bot can share photos, videos, and GIFs.
It’s an effective way to captivate user experiences and combine lessons and exercises with interactive quizzes.
'These days, everyone is using messaging apps. So, it makes sense that regular study or practice is ideal for delivering through a chatbot. I chose Chatfuel to build my bot because it’s quick, free, and easy.'
— Sarah Bromley, founder of Big Languages (Go Correct)
Giving your bot a name and persona can make it user-friendly and welcoming. Sarah also invited human instructors to check and correct student answers submitted to the bot.
Chatbot becomes a powerful language-learning solution
Human-like interaction
Engagement
Interactive quizzes can be combined with lessons and exercises, while your bot shares photos, videos, and GIFs for a more engaging experience.
Multilingual support
Unlock new possibilities for your bot by enabling it to speak multiple languages and reach a diverse audience.
Segmentation
You can make your chatbot send lessons, quizzes, and supportive materials to specific student groups at pre-set intervals.
In today's globalized world, the demand for language-learning tools and solutions is at an all-time high, especially for international businesses.

Chatfuel believes any resource that simplifies the language-learning process is a valuable addition to the market. And we're thrilled to offer an innovative tool tailor-made for this purpose: AI agents powered by ChatGPT.

Unlock the full potential of automation across various platforms, such as Facebook, Instagram, WhatsApp, and your website.

Join Chatfuel, and let's revolutionize the way you do business.
Hire AI agents to speak your customers' native language