Go Correct
Explore how Chatfuel automation helped Go Correct engage more students, provide customized tuition, and reduce operational costs.
One chatbot handles teaching and support
The challenge
Practice with real people becomes difficult and expensive to arrange
Sarah Bromley, the founder of Big Languages (Go Correct), knew that interacting with native speakers is crucial for language learning, but arranging it can be challenging and costly.
She believed that a chatbot that mimics human behavior and offers free, on-demand interaction could significantly benefit language learners.
Goal
Offer students a personalized automated learning experience
Sarah first tested her product by manually sending WhatsApp messages to her students. She noticed that advanced learners wanted to practice daily by writing a short text and getting feedback from a native speaker.
This one-on-one method worked, but automating it would make things easier for everyone. So the team decided to use automation to give students quick, easy access to snack-sized practice and instant answers at any time.
Results
2,000+ students practice their English skills with a Messenger bot
Chatbots are effective tools for language learning because they automate communication on popular messaging apps like Facebook Messenger. According to Sarah, regular study or practice delivered through a chatbot is ideal for improving language skills.
Users find a new learning experience on a familiar app fun and exciting, and students are generally delighted by the automation. Go Correct also received an award for digital innovation in language teaching.
These days, everyone is using messaging apps. So, it makes sense that regular study or practice is ideal for delivering through a chatbot. I chose Chatfuel to build my bot because it’s quick, free, and easy.
Chatbot becomes a powerful language-learning solution
Human-like interaction
A name and a persona make the bot friendly and welcoming, and human instructors check and correct the answers students send to it.
Engagement
Interactive quizzes combine with lessons and exercises, while the bot shares photos, videos, and GIFs for a more engaging experience.
Hi! Which language do you speak?
Multilingual support
The bot asks users to pick a language or routes them by their locale attribute with the Condition plugin, so it can speak to a more diverse audience.
Day 2: quiz time! 🧠
Yesterday I ___ a film. Which fits?
Segmentation
Sequences send lessons, quizzes, and support materials to specific student groups at set intervals, like an email drip campaign.
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